Packaged Food in Germany

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Germany?
  • Which are the leading brands in Packaged Food in Germany?
  • How are products distributed in Packaged Food in Germany?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Germany

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Companies sell to cash and carry as foodservice is hit with sharp decline following COVID-19 lockdown Milk sees sharp decline as cafés and coffee shops are forced to close their doors Foodservice outlets could struggle to recover from the setbacks of 2020
Consumer Foodservice
Foodservice outlets forced to adapt following outbreak of COVID-19 as they face growing competition from retail Foodservice outlets face financial hardship in the aftermath of COVID-19 Expansion of takeaway offerings in Germany will appeal to trend for snacking in the coming years
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 sees negative sales trends pick up speed
Product development and premiumisation supporting value growth
Countlines’ success in 2020 reflects demand for convenience, and individual packaging in line with COVID-19 concerns

RECOVERY AND OPPORTUNITIES

Stronger, more explicit health position could meet changing German attitudes
Buying less, buying better
Sustainability set to touch a deeper part of chocolate confectionery

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restricts gum consumption occasions
Product maturity continues to hamper growth in 2020, although unusual possibilities emerge
Health demand supporting sales in 2020

RECOVERY AND OPPORTUNITIES

Improving price position key to future health of gum
Private label absence offers potential to shape development
Finding function will make gum more desirable

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Germany

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery continues downward trend, helped along by lockdown
Health awareness sees some uptick in medicated and functional products
Nostalgia, indulgence still key to sales

RECOVERY AND OPPORTUNITIES

Consumers seeking comfort as COVID-19 lingers for now
Health trends still key to consumption patterns
Marketing and consumer education to drive sales

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

KEY DATA FINDINGS

2020 IMPACT

Change in working habits impacts volume sales
Health trends continue to impact demand for sweet biscuits
Function linked to dietary trends sustains values

RECOVERY AND OPPORTUNITIES

Health concerns will shape sales going forward
Convenience still a key trend, but premium preferences on the move
Exploring new natural ingredients will support value growth – fruit snacks can strengthen on this trend more than most

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 sees growth dip despite another good German summer
Seasonal marketing helping to grow sales, despite adverse conditions
Ice cream and frozen desserts tracking wider trends with cross branding

RECOVERY AND OPPORTUNITIES

Even ice cream set to be shaped by healthier eating trends
Less but better trend will see consumers trade up to premium products
Impulse sales set to be helped by product development, convenience and hygiene trends

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Germany

KEY DATA FINDINGS

2020 IMPACT

Consumption occasions for savoury snacks hit hard by COVID-19
Product development helps strengthen prices
Health trends still rise in importance in Germany

RECOVERY AND OPPORTUNITIES

Niche products promise strong growth
Private label evolution will put brakes on value growth
Premiumisation starts to emerge in savoury snacks

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Germany

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling gives way to more normal purchasing behaviour in 2020
Healthier recipes with lower sugar content continue to enjoy strong popularity
Hipp diversifies its assortment and is supported by Bebivita in consolidating its lead

RECOVERY AND OPPORTUNITIES

Steady birth rates help milk formula sales stabilise
Niche players benefit from organic positioning to make gains
DMK focuses on core brands

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Germany

KEY DATA FINDINGS

2020 IMPACT

Stay at home, cook at home
Organic and natural butter still popular, as are products playing on their origin or provenance
Private label and promotions

RECOVERY AND OPPORTUNITIES

Opportunity for fortified spreads
Well-known brands and private label engage in premiumisation
E-commerce and freshness

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Germany

KEY DATA FINDINGS

2020 IMPACT

Foodservice badly hit by this channel’s closures to slow the spread of COVID-19
Cooking at home
Supply chains to be affected

RECOVERY AND OPPORTUNITIES

“Back to normal” from 2022
Grilled cheese opportunities
Niche opportunities

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Germany

KEY DATA FINDINGS

2020 IMPACT

Shelf stable milk returns
Desire for shelf stable products also helps drive sales of milk alternatives
Dairy free equals lactose free in dairy alternatives

RECOVERY AND OPPORTUNITIES

Cheap milk and the cost of it
Regional milk from local farms
High-protein drinks

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Germany

KEY DATA FINDINGS

2020 IMPACT

Sugar content remains an obstacle for growth in flavoured yoghurt
Sour milk products keep growing
COVID-19 influences drinking and flavoured yoghurt

RECOVERY AND OPPORTUNITIES

Health awareness will continue to be the dominant trend
Opportunities for plastic reduction and sustainability solutions
Competitors answer trends in different ways

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Germany

KEY DATA FINDINGS

2020 IMPACT

Stay-at-home consumers looking to treat themselves
Indulge by all means, but try and make it healthy, if possible
Cream and home cooking

RECOVERY AND OPPORTUNITIES

Quark-yoghurt hybrids, combining the best of both worlds
Premium chocolate dairy dessert with high protein
Increasing development of non-dairy products

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Germany

KEY DATA FINDINGS

2020 IMPACT

Retail sales compensate for the loss in foodservice sales caused by COVID-19
Healthier premium oils record best performance in 2020
Value-for-money private label edible oils continue to dominate

RECOVERY AND OPPORTUNITIES

Little change expected among the leading producers, although more premium brands may take off

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Germany

KEY DATA FINDINGS

2020 IMPACT

Prepared salads grows by less than expected as people stay at home
Traditional companies continue to lead, alongside low-priced private label

RECOVERY AND OPPORTUNITIES

E-commerce set to keep growing as people embrace online food ordering

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to strong increase in demand for products that aid home cooking
Seasonal products face more difficulties
Big players benefit whilst private label appeals to those worried about the economy

RECOVERY AND OPPORTUNITIES

Popularity of barbecuing set to increase again
Growth potential exists in established categories such as ketchup too
New recipes to prove popular as more people experiment with home cooking

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Germany

KEY DATA FINDINGS

2020 IMPACT

Jams and preserves remains the most popular sweet spread in Germany
Mondelez Deutschland enters chocolate spreads with palm oil-free Milka product
Peanut butter recovers strongly after a problematic 2019

RECOVERY AND OPPORTUNITIES

Palm oil to be a differentiator in chocolate spreads
Germany set to remain a honey country
Peanut butter with jam proves popular and plays on its US origin

CATEGORY DATA

Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 216 Sales of Sweet Spreads by Category: Value 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushes up sales as soup is quick to prepare at home
Foodservice sales suffer heavily due to restaurant closures
Maggi and Unilever hold the lead with well-known dehydrated soup brands

RECOVERY AND OPPORTUNITIES

Decrease seen in recent years set to continue into the forecast period as soup struggles to shake off its unhealthy image
Higher demand for flavour variety expected
Healthy, regional and homemade soup the way forward

CATEGORY DATA

Table 227 Sales of Soup by Category: Volume 2015-2020 Table 228 Sales of Soup by Category: Value 2015-2020 Table 229 Sales of Soup by Category: % Volume Growth 2015-2020 Table 230 Sales of Soup by Category: % Value Growth 2015-2020 Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 232 NBO Company Shares of Soup: % Value 2016-2020 Table 233 LBN Brand Shares of Soup: % Value 2017-2020 Table 234 Distribution of Soup by Format: % Value 2015-2020 Table 235 Forecast Sales of Soup by Category: Volume 2020-2025 Table 236 Forecast Sales of Soup by Category: Value 2020-2025 Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Germany

KEY DATA FINDINGS

2020 IMPACT

Baked goods returns to retail sales growth as foodservice closes
Trends are against unpackaged leavened bread in Germany
Golden Toast ticks lots of consumer boxes

RECOVERY AND OPPORTUNITIES

Baked goods sales predicted to normalise from 2022
Frozen baked goods buoyed by premiumisation and convenience
Diet-conscious Germans to limit cake potential

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2015-2020 Table 240 Sales of Baked Goods by Category: Value 2015-2020 Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 243 Sales of Pastries by Type: % Value 2015-2020 Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 246 Distribution of Baked Goods by Format: % Value 2015-2020 Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Germany

KEY DATA FINDINGS

2020 IMPACT

Extended time at home allows more consumers to enjoy breakfast cereals
Hot cereals continues to gather steam
Sales leader Kellogg sets its sights on healthier breakfast cereals as competition tightens

RECOVERY AND OPPORTUNITIES

Morning rush now resuming, leaving less time for traditional breakfasts
Hot cereals could eclipse muesli and granola in growth terms
A new nutrient labelling system remains a possibility

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Germany

KEY DATA FINDINGS

2020 IMPACT

Stockpiling triggers reversal in volume sales decrease
Meat substitute sales continue to surge as new launches proliferate
Retailers’ own ranges lead sales though more branded players are being seen

RECOVERY AND OPPORTUNITIES

Sales to normalise in 2022, with meat substitutes to make further inroads
Animal welfare and hygiene concerns are intensifying following COVID-19
Sales of processed seafood to outperform those of meat

CATEGORY DATA

Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Germany

KEY DATA FINDINGS

2020 IMPACT

Frozen and shelf stable products see jump in demand as consumers isolate
On-the-go formats and premiumisation are key influences
Retailers’ own ranges lead sales comfortably

RECOVERY AND OPPORTUNITIES

Home cooking trend to remain relevant beyond 2020, but fresh fruit and vegetables will limit category potential
Premiumisation and innovative ingredients set to feature further
Popularity of frozen potato chips to prevail

CATEGORY DATA

Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Germany

KEY DATA FINDINGS

2020 IMPACT

Germans take to the kitchen much more in 2020 as virus threat keeps them indoors
Retail sales driven up by desire for German staples
Newlat and Barilla lead the charge for branded players

RECOVERY AND OPPORTUNITIES

Germans are frequenting foodservice again, but less often
Price-sensitivity likely to hinder development of more expensive ranges
Noodles to be boosted by strengthening of Asian food trend

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 297 NBO Company Shares of Rice: % Value 2016-2020 Table 298 LBN Brand Shares of Rice: % Value 2017-2020 Table 299 NBO Company Shares of Pasta: % Value 2016-2020 Table 300 LBN Brand Shares of Pasta: % Value 2017-2020 Table 301 NBO Company Shares of Noodles: % Value 2016-2020 Table 302 LBN Brand Shares of Noodles: % Value 2017-2020 Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 304 Distribution of Rice by Format: % Value 2015-2020 Table 305 Distribution of Pasta by Format: % Value 2015-2020 Table 306 Distribution of Noodles by Format: % Value 2015-2020 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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