Executive Summary

Feb 2019

Although economic growth has slowed, packaged food is still recording sales growth. While low-income households are purchasing more staples and essential foodstuffs, mid- and high-income consumers are increasingly buying higher-priced, value-added items despite pressure on disposable incomes due to the rising cost of living.

Country insight
Socioeconomic trends
Logistics/infrastructure
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Packaged Food in Ghana

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Ghana with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Ghana, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Ghana for free.

The Packaged food in Ghana market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Ghana?
  • What are the major brands in Ghana?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Ghana

EXECUTIVE SUMMARY

Country insight
Socioeconomic trends
Logistics/infrastructure

MARKET DATA

Table 1 Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Sales of Packaged Food by Category: Value 2013-2018
Table 3 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 5 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 8 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 9 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 10 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 11 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Table 13 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 14 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

SNACKS

Confectionery
Chart 1 Confectionery: Supermarket
Chart 2 Confectionery: Hypermarket
Category Data
Table 15 Sales of Confectionery by Category: Volume 2013-2018
Table 16 Sales of Confectionery by Category: Value 2013-2018
Table 17 Sales of Confectionery by Category: % Volume Growth 2013-2018
Table 18 Sales of Confectionery by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Confectionery: % Value 2014-2018
Table 20 LBN Brand Shares of Confectionery: % Value 2015-2018
Table 21 Forecast Sales of Confectionery by Category: Volume 2018-2023
Table 22 Forecast Sales of Confectionery by Category: Value 2018-2023
Table 23 Forecast Sales of Confectionery by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Confectionery by Category: % Value Growth 2018-2023
Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 3 Sweet Biscuits, Snack Bars and Fruit Snacks: Supermarket
Chart 4 Sweet Biscuits, Snack Bars and Fruit Snacks: Hypermarket
Category Data
Table 25 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 26 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 27 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 28 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 30 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 31 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 32 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 33 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Ice Cream and Frozen Desserts
Chart 5 Ice Cream and Frozen Desserts: Hypermarket
Chart 6 Ice Cream and Frozen Desserts: Convenience Store
Category Data
Table 35 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 36 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 37 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 38 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 40 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 41 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 42 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 43 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Savoury Snacks
Chart 7 Savoury Snacks: Supermarket
Chart 8 Savoury Snacks: Convenience Store
Category Data
Table 45 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 46 Sales of Savoury Snacks by Category: Value 2013-2018
Table 47 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 48 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 50 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 51 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 52 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 53 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

DAIRY PRODUCTS AND ALTERNATIVES

Baby Food
Chart 9 Baby Food: Convenience Store
Chart 10 Baby Food: Mixed Retailer
Category Data
Table 55 Sales of Baby Food by Category: Volume 2013-2018
Table 56 Sales of Baby Food by Category: Value 2013-2018
Table 57 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 58 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Baby Food: % Value 2014-2018
Table 60 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 61 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 62 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 63 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Dairy
Chart 11 Dairy: Mixed Retailer
Chart 12 Dairy: Supermarket
Category Data
Table 65 Sales of Dairy by Category: Volume 2013-2018
Table 66 Sales of Dairy by Category: Value 2013-2018
Table 67 Sales of Dairy by Category: % Volume Growth 2013-2018
Table 68 Sales of Dairy by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Dairy: % Value 2014-2018
Table 70 LBN Brand Shares of Dairy: % Value 2015-2018
Table 71 Forecast Sales of Dairy by Category: Volume 2018-2023
Table 72 Forecast Sales of Dairy by Category: Value 2018-2023
Table 73 Forecast Sales of Dairy by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Dairy by Category: % Value Growth 2018-2023

COOKING INGREDIENTS AND MEALS

Edible Oils
Chart 13 Edible Oils: Modern Grocery Retailer (a)
Chart 14 Edible Oils: Modern Grocery Retailer (b)
Category Data
Table 75 Sales of Edible Oils by Category: Volume 2013-2018
Table 76 Sales of Edible Oils by Category: Value 2013-2018
Table 77 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 78 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 80 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 81 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 82 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 83 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Ready Meals
Chart 15 Ready Meals: Supermarket(a)
Chart 16 Ready Meals: Supermarket(b)
Sauces, Dressings and Condiments
Chart 17 Sauces, Dressings and Condiments: Convenience Store
Chart 18 Sauces, Dressings and Condiments: Supermarket
Category Data
Table 85 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 86 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 87 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 88 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 90 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 91 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 92 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 93 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Sweet Spreads
Chart 19 Sweet Spreads: Hypermarket
Chart 20 Sweet Spreads: Supermarket
Category Data
Table 95 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 96 Sales of Sweet Spreads by Category: Value 2013-2018
Table 97 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 98 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 100 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 101 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 102 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 103 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Soup
Chart 21 Soup: Hypermarket(a)
Chart 22 Soup: Hypermarket(b)
Category Data
Table 105 Sales of Soup by Category: Volume 2013-2018
Table 106 Sales of Soup by Category: Value 2013-2018
Table 107 Sales of Soup by Category: % Volume Growth 2013-2018
Table 108 Sales of Soup by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Soup: % Value 2014-2018
Table 110 LBN Brand Shares of Soup: % Value 2015-2018
Table 111 Forecast Sales of Soup by Category: Volume 2018-2023
Table 112 Forecast Sales of Soup by Category: Value 2018-2023
Table 113 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 114 Forecast Sales of Soup by Category: % Value Growth 2018-2023

STAPLES

Baked Goods
Chart 23 Baked Goods: Hypermarket
Chart 24 Baked Goods: Mixed Retailer
Category Data
Table 115 Sales of Baked Goods by Category: Volume 2013-2018
Table 116 Sales of Baked Goods by Category: Value 2013-2018
Table 117 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 118 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 119 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 120 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 121 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Breakfast Cereals
Chart 25 Breakfast Cereals: Hypermarket
Chart 26 Breakfast Cereals: Mixed Retailer
Category Data
Table 123 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 124 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 125 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 126 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 127 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 128 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 129 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 130 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 131 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 132 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Processed Meat and Seafood
Chart 27 Processed Meat and Seafood: Mixed Retailer (a)
Chart 28 Processed Meat and Seafood: Mixed Retailer (b)
Category Data
Table 133 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 134 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 135 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 136 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 137 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 138 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 139 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 140 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 141 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Processed Fruit and Vegetables
Chart 29 Processed Fruit and Vegetables: Supermarket(a)
Chart 30 Processed Fruit and Vegetables: Supermarket(b)
Category Data
Table 143 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 144 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 145 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 146 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 148 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 149 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 150 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 151 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Rice, Pasta and Noodles
Chart 31 Rice, Pasta and Noodles: Hypermarket
Chart 32 Rice, Pasta and Noodles: Mixed Retailer
Category Data
Table 153 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 154 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 155 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 156 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 157 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 158 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 159 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 160 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 161 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 162 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023