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Country Report

Packaged food in

Packaged Food in Greece

206 pages, Dec 2018

US$7,150

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Executive Summary

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Sales of packaged food increase due to improving economic scenario

Sales of packaged food increased again in 2018 after 2017 brought an end to several years of sales declines. This is partly the result of the slight economic recovery as the long recession continues to subside, resulting in significant sales declines across the industry for much of the review period.

Healthier ingredients shape packaged food consumption patterns

For several years, indulgence was the key trend shaping consumption patterns in packaged food. However, the younger generation of Greeks is starting to embrace healthier and more balanced nutrition, certainly in comparison with their parents.

Packaged food is becoming more fragmented

The healthy living and buy-local trends continue to influence the competitive landscape in packaged food, specifically by making it more fragmented, with several small-scale manufacturers entering the market or establishing wider distribution. While a few years ago leading grocery retailers would mostly stock only the leading brands, they have started to allocate increasing space to niche brands in order to increase product variety.

Sklavenitis’ reopening of former Carrefour outlets leads to changes in distribution

The 2016 bankruptcy of Marinopolous, the company behind the Carrefour retail chain in Greece, has caused significant turbulence in the grocery retailing landscape. In the case of packaged food, the failure of Marinopolous and the closure of numerous Carrefour outlets led to steep declines in the market share of hypermarkets and a subsequent increase in sales via discounters, the channel which has absorbed sales from most of Carrefour’s former consumers, as well as supermarkets.

Value growth hindered by low consumer confidence

Consumer confidence in Greece has not yet recovered fully and consumption patterns are set to continue being influenced by the economic recession during the forecast period. Although the Greek middle class is beginning to spend more on food, there is still a high proportion of the population that is struggling to cope with the lingering effects of the economic recession.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Greece for free.

The Packaged food in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Greece?
What are the major brands in Greece?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Greece

EXECUTIVE SUMMARY

Sales of packaged food increase due to improving economic scenario

Healthier ingredients shape packaged food consumption patterns

Packaged food is becoming more fragmented

Sklavenitis’ reopening of former Carrefour outlets leads to changes in distribution

Value growth hindered by low consumer confidence

FOODSERVICE

Sales to Foodservice

Sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel
The competitive landscape of the fooservice is very fragmented

Consumer Foodservice

Exotic cuisines still on the rise
Tourism and a slight economic recovery help the foodservice
Number of outlets witnesses only minor fluctuations

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Greece

HEADLINES

PROSPECTS

Health and wellness drives developments; stevia products under the spotlight

Dark chocolate set to outperform milk and filled

Portion-control and new product will drive growth in chocolate pouches and bags

COMPETITIVE LANDSCAPE

Ion Cocoa & Chocolate Manufacturers SA leads sales

New products are the key growth driver

Private label products lose share

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Greece

HEADLINES

PROSPECTS

Sugar-free products dominate gum sales in Greece

The recession takes its toll on gum sales in Greece

Packaging plays a pivotal role in consumer choice

COMPETITIVE LANDSCAPE

Mondelez Hellas SA leads category sales

Elma benefits from strong investment

Branded products outperform private label

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 Sales of Gum by Flavour: Rankings 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Greece

HEADLINES

PROSPECTS

Tourism and long summer season create growth opportunities

Co-branded products under the spotlight

Reduced sugar products gain share

COMPETITIVE LANDSCAPE

Kri Kri SA the best performer in ice cream in growth terms

The global merger of Nestlé’s Ice Cream division with Froneri ends local production

Changes in rankings evident in 2017/2018

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 47 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 49 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 50 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 51 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 52 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 53 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 54 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 55 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 56 Distribution of Ice Cream by Format: % Value 2013-2018
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Greece

HEADLINES

PROSPECTS

Chipita’s dynamic performance stimulates growth in salty snacks

Health and wellness influences developments in savoury snacks

Supermarkets take share from independent small grocers and kiosks

COMPETITIVE LANDSCAPE

Smaller players outperform multinational Tasty Foods, but it remains the category leader

Branded products gain share at the expense of private label

Local flavour innovations and miniaturisation used in new product developments

CATEGORY DATA

Table 61 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 62 Sales of Savoury Snacks by Category: Value 2013-2018
Table 63 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 64 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 66 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 67 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 68 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 69 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 70 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Greece

HEADLINES

PROSPECTS

Shrinking disposable incomes and health and wellness hinder growth in sugar confectionery

Slightly better prospects for other sugar confectionery

Changes in the retailing landscape take a toll on sales

COMPETITIVE LANDSCAPE

Mondelez Hellas leads sales, followed by Perfetti Van Melle

Domestic companies gain share

Private label products lose share to branded ones

CATEGORY DATA

Table 72 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 73 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 74 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 75 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 76 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 77 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 78 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 79 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 80 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 81 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 82 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Greece

HEADLINES

PROSPECTS

Health and wellness drives developments in sweet biscuits, snack bars and fruit snacks

Fruit and nuts under the spotlight

Unpackaged products pose an obstacle to growth

COMPETITIVE LANDSCAPE

The competitive landscape of snack bars is becoming more fragmented

Brands that tap into the healthy living trend are the best performers

Sdoukos SA and Violanta SA are the fastest growing domestic players

CATEGORY DATA

Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 86 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 89 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 90 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 91 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 92 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 93 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 94 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 95 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 96 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 97 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 98 Distribution of Snack Bars by Format: % Value 2013-2018
Table 99 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 100 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 101 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 102 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Greece

HEADLINES

PROSPECTS

Baby food adversely impacted by the country’s falling birth rate

Increase in breastfeeding further affects volume growth

Goat milk products introduced in baby food

COMPETITIVE LANDSCAPE

FrieslandCampina Hellas remains the leading player

Nestlé’s Nan gains share

Manufacturers are investing in organic baby food

CATEGORY DATA

Table 104 Sales of Baby Food by Category: Volume 2013-2018
Table 105 Sales of Baby Food by Category: Value 2013-2018
Table 106 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 107 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 108 NBO Company Shares of Baby Food: % Value 2014-2018
Table 109 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 110 Distribution of Baby Food by Format: % Value 2013-2018
Table 111 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 112 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 113 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 114 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Greece

HEADLINES

PROSPECTS

Consumption of butter and spreads declines

Home baking a growth opportunity?

Health and wellness offerings outperform standard products

COMPETITIVE LANDSCAPE

Elais Unilever Hellas remains the clear category leader

Domestic company Minerva ranks second

Olympos gains share in butter

CATEGORY DATA

Table 115 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 116 Sales of Butter and Spreads by Category: Value 2013-2018
Table 117 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 118 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 119 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 120 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 121 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 122 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 123 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 124 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 125 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Greece

HEADLINES

PROSPECTS

Feta remains the most popular cheese type but the category is becoming more fragmented

Unpackaged cheese accounts for the bulk of sales

Functional cheeses offer growth potential

COMPETITIVE LANDSCAPE

Cheese is becoming increasingly fragmented

Delta’s dynamic re-entry into cheese is set to boost the company’s sales

Private label products remain strong

CATEGORY DATA

Table 126 Sales of Cheese by Category: Volume 2013-2018
Table 127 Sales of Cheese by Category: Value 2013-2018
Table 128 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 129 Sales of Cheese by Category: % Value Growth 2013-2018
Table 130 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 131 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 132 NBO Company Shares of Cheese: % Value 2014-2018
Table 133 LBN Brand Shares of Cheese: % Value 2015-2018
Table 134 Distribution of Cheese by Format: % Value 2013-2018
Table 135 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 136 Forecast Sales of Cheese by Category: Value 2018-2023
Table 137 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 138 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Greece

HEADLINES

PROSPECTS

Milk alternatives outperforms dairy milk

Goat milk takes share from cow’s milk

COMPETITIVE LANDSCAPE

Delta Foods leads the category

Alpro continues to dominate milk alternatives

Drinking milk products is becoming more fragmented

CATEGORY DATA

Table 139 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 140 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 141 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 142 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 143 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 144 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 145 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 146 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 147 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 148 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Greece

HEADLINES

PROSPECTS

The healthy living trend shapes consumption patterns

Condensed milk continues to struggle

Chilled dairy desserts becomes more fragmented

COMPETITIVE LANDSCAPE

FrieslandCampina Hellas remains the clear category leader

Arla Foods introduces the first fortified product in fromage frais and quark

CATEGORY DATA

Table 150 Sales of Other Dairy by Category: Volume 2013-2018
Table 151 Sales of Other Dairy by Category: Value 2013-2018
Table 152 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 153 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 154 Sales of Cream by Type: % Value 2013-2018
Table 155 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 156 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 157 Distribution of Other Dairy by Format: % Value 2013-2018
Table 158 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 159 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 160 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 161 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Greece

HEADLINES

PROSPECTS

Maturity hinders the performance of plain yoghurt while growth opportunities derive from health and wellness-positioned products

Flavoured yoghurt set to outperform plain thanks to an increase in product variety

High-in-protein products under the spotlight

COMPETITIVE LANDSCAPE

Fage continues to lead yoghurt

Kri Kri continues to steadily gain share

Yoghurt is becoming more fragmented

CATEGORY DATA

Table 162 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 163 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 164 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 165 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 166 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 167 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 168 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 169 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 170 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 171 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Greece

HEADLINES

PROSPECTS

Health and wellness trend leads to losses

Price hikes take their toll

Artisanal products limit growth potential of branded products

COMPETITIVE LANDSCAPE

Elais Unilever Hellas and Minerva retain leadership

Private label holds the lion’s share

Kore rapidly gains category share

CATEGORY DATA

Table 174 Sales of Edible Oils by Category: Volume 2013-2018
Table 175 Sales of Edible Oils by Category: Value 2013-2018
Table 176 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 177 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 178 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 179 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 180 Distribution of Edible Oils by Format: % Value 2013-2018
Table 181 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 182 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 183 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 184 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Greece

HEADLINES

PROSPECTS

Healthy eating trend and wider availability boost sales of prepared salads

Frozen ready meals are on the rise due to convenience and low prices

Low penetration and new launches benefit dried ready meals

COMPETITIVE LANDSCAPE

Barba Stathis retains leadership in ready meals

Growing importance of the internet and celebrity chefs in product promotion

Consumer shift to frozen ready meals benefits some industry players

CATEGORY DATA

Table 185 Sales of Ready Meals by Category: Volume 2013-2018
Table 186 Sales of Ready Meals by Category: Value 2013-2018
Table 187 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 188 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 189 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 190 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 191 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 192 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 193 Distribution of Ready Meals by Format: % Value 2013-2018
Table 194 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 195 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 196 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 197 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Greece

HEADLINES

PROSPECTS

Health and wellness products are on the rise

Home-cooking trend creates fertile ground for growth

Greeks experiment with exotic cuisines and ingredients

COMPETITIVE LANDSCAPE

Companies focus on new product development and innovation

Elais Unilever and Kyknos Greek Canning remain category leaders

Longstanding presence and local origins benefit Kyknos Canning

CATEGORY DATA

Table 198 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 199 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 200 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 201 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 202 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 203 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 204 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 205 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Greece

HEADLINES

PROSPECTS

Nutrition habits favour soups but have a minor impact on growth of packaged soup

Rise in home cooking leads to further contraction in packaged soup

Consumer perception of dehydrated and instant soup further slowdown category sales

COMPETITIVE LANDSCAPE

Elais Unilever leads sales

Private label soup is not yet available in Greece

Poor consumer perception discourage investment and innovation

CATEGORY DATA

Table 210 Sales of Soup by Category: Volume 2013-2018
Table 211 Sales of Soup by Category: Value 2013-2018
Table 212 Sales of Soup by Category: % Volume Growth 2013-2018
Table 213 Sales of Soup by Category: % Value Growth 2013-2018
Table 214 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 215 NBO Company Shares of Soup: % Value 2014-2018
Table 216 LBN Brand Shares of Soup: % Value 2015-2018
Table 217 Distribution of Soup by Format: % Value 2013-2018
Table 218 Forecast Sales of Soup by Category: Volume 2018-2023
Table 219 Forecast Sales of Soup by Category: Value 2018-2023
Table 220 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 221 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Greece

HEADLINES

PROSPECTS

Consumption patterns in spreads are changing

Home baking creates new growth opportunities

Premiumisation despite the ongoing recession

COMPETITIVE LANDSCAPE

Mondelez Hellas retains category lead

Bee Culturing Co Pittas ranks second in sweet spreads

Private label products gain category share

CATEGORY DATA

Table 222 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 223 Sales of Sweet Spreads by Category: Value 2013-2018
Table 224 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 225 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 226 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 227 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 228 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 229 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 230 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 231 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 232 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Greece

HEADLINES

PROSPECTS

Baked goods impacted by growing maturity

Rusks gain sales share within leavened bread

Health and wellness trend impacting baked goods

COMPETITIVE LANDSCAPE

Artisanal products dominate sales

Prominence of rusks creating room for new players

Strongest launches tap premiumisation and health and wellness trends

CATEGORY DATA

Table 234 Sales of Baked Goods by Category: Volume 2013-2018
Table 235 Sales of Baked Goods by Category: Value 2013-2018
Table 236 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 237 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 238 Sales of Pastries by Type: % Value 2013-2018
Table 239 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 240 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 241 Distribution of Baked Goods by Format: % Value 2013-2018
Table 242 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 243 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 244 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 245 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Greece

HEADLINES

PROSPECTS

Health and wellness trend boosting breakfast cereals

Prices continue to rise, despite promotional campaigns

Home baking – threat or growth driver?

COMPETITIVE LANDSCAPE

Nestlé Hellas leads sales

Introflex gains sales share

Private label sales increase in 2018

CATEGORY DATA

Table 246 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 247 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 248 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 249 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 250 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 251 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 252 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 253 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 254 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 255 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 256 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Greece

HEADLINES

PROSPECTS

Shift away from foodservice boosts frozen processed vegetables sales

Health and wellness trend benefits shelf stable vegetables

Frozen fruit on the rise

COMPETITIVE LANDSCAPE

Companies focus on innovation and new product launches

Shift towards higher nutritional options

Fresh processed vegetables, an emerging area

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 261 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 262 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 263 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 264 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Greece

HEADLINES

PROSPECTS

Low consumer confidence hindering growth

Frozen processed meat gaining ground

Healthy eating trend boosts shelf stable seafood sales

COMPETITIVE LANDSCAPE

New players enter frozen processed meat

Creta Farm leads processed meat and seafood

Consolidation within chilled processed meat

CATEGORY DATA

Table 269 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 270 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 271 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 272 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 273 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 274 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 275 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 276 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 277 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 278 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 279 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 280 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 281 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 282 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 283 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 284 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Greece

HEADLINES

PROSPECTS

Pasta set to remain the favourite staple

Added value products drive growth in rice

Noodles sales continue to grow due to low penetration

COMPETITIVE LANDSCAPE

Barilla Hellas retains leadership in pasta, rice, noodles

Ev Ge Pistiolas leads rice sales

Flavour Factory leads noodles, followed by Nestlé Hellas

CATEGORY DATA

Table 285 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 286 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 287 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 288 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 289 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 290 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 291 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 292 NBO Company Shares of Rice: % Value 2014-2018
Table 293 LBN Brand Shares of Rice: % Value 2015-2018
Table 294 NBO Company Shares of Pasta: % Value 2014-2018
Table 295 LBN Brand Shares of Pasta: % Value 2015-2018
Table 296 NBO Company Shares of Noodles: % Value 2014-2018
Table 297 LBN Brand Shares of Noodles: % Value 2015-2018
Table 298 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 299 Distribution of Rice by Format: % Value 2013-2018
Table 300 Distribution of Pasta by Format: % Value 2013-2018
Table 301 Distribution of Noodles by Format: % Value 2013-2018
Table 302 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Greece

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Executive Summary

New Report Guarantee

Sales of packaged food increase due to improving economic scenario

Healthier ingredients shape packaged food consumption patterns

Packaged food is becoming more fragmented

Sklavenitis’ reopening of former Carrefour outlets leads to changes in distribution

Value growth hindered by low consumer confidence

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Table of Contents

Packaged Food in Greece

EXECUTIVE SUMMARY

Sales of packaged food increase due to improving economic scenario

Healthier ingredients shape packaged food consumption patterns

Packaged food is becoming more fragmented

Sklavenitis’ reopening of former Carrefour outlets leads to changes in distribution

Value growth hindered by low consumer confidence

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Greece

HEADLINES

PROSPECTS

Health and wellness drives developments; stevia products under the spotlight

Dark chocolate set to outperform milk and filled

Portion-control and new product will drive growth in chocolate pouches and bags

COMPETITIVE LANDSCAPE

Ion Cocoa & Chocolate Manufacturers SA leads sales

New products are the key growth driver

Private label products lose share

CATEGORY DATA

Gum in Greece

HEADLINES

PROSPECTS

Sugar-free products dominate gum sales in Greece

The recession takes its toll on gum sales in Greece

Packaging plays a pivotal role in consumer choice

COMPETITIVE LANDSCAPE

Mondelez Hellas SA leads category sales

Elma benefits from strong investment

Branded products outperform private label

CATEGORY DATA

Ice Cream and Frozen Desserts in Greece

HEADLINES

PROSPECTS

Tourism and long summer season create growth opportunities

Co-branded products under the spotlight

Reduced sugar products gain share

COMPETITIVE LANDSCAPE

Kri Kri SA the best performer in ice cream in growth terms

The global merger of Nestlé’s Ice Cream division with Froneri ends local production

Changes in rankings evident in 2017/2018

CATEGORY DATA

Savoury Snacks in Greece

HEADLINES

PROSPECTS

Chipita’s dynamic performance stimulates growth in salty snacks

Health and wellness influences developments in savoury snacks

Supermarkets take share from independent small grocers and kiosks

COMPETITIVE LANDSCAPE

Smaller players outperform multinational Tasty Foods, but it remains the category leader

Branded products gain share at the expense of private label

Local flavour innovations and miniaturisation used in new product developments

CATEGORY DATA

Sugar Confectionery in Greece

HEADLINES

PROSPECTS

Shrinking disposable incomes and health and wellness hinder growth in sugar confectionery

Slightly better prospects for other sugar confectionery

Changes in the retailing landscape take a toll on sales