Packaged Food in Greece

Packaged Food in Greece

EXECUTIVE SUMMARY

Slow growth due to improving economy and rising consumer confidence

Health and local sourcing are increasingly important in packaged food

Growth of smaller brands leads to greater fragmentation in packaged food

Recovery for hypermarkets, but supermarkets remains the dominant channel

Low but increasing consumer confidence set to boost sales

FOODSERVICE

Sales to Foodservice

Foodservice packaged food sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel and the ingredients used
The competitive landscape in foodservice packaged food is very fragmented

Consumer Foodservice

Tourism expected to contribute to growth, but more Greeks may eat at home
Exotic cuisines are on the rise, especially in fast food
Premiumisation amongst operators offering local Greek cuisine

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Baby Food in Greece

HEADLINES

PROSPECTS

Falling birth rate continues to negatively affect all baby food categories

Companies have to counter misinformation before it spreads

Breastfeeding recommended by health specialists, hampering growth in milk formula

COMPETITIVE LANDSCAPE

FrieslandCampina Hellas maintains its lead due to its strength in milk formula

CSR programme from Jotis aims to boost the birth rate

Organic and goat milk products are increasingly popular and see new launches

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2014-2019
Table 20 Sales of Baby Food by Category: Value 2014-2019
Table 21 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Baby Food: % Value 2015-2019
Table 24 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 25 Distribution of Baby Food by Format: % Value 2014-2019
Table 26 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Edible Oils in Greece

HEADLINES

PROSPECTS

Health and wellness trend leads to decline

Poor harvests hamper the growth of olive oil, but VAT reduction should help

Unpackaged and home-made olive oil limit the growth potential

COMPETITIVE LANDSCAPE

Private label leads but remains stagnant

Upfield Hellas and Minerva are the leading branded players

Flavoured olive oil is a growing segment within olive oil

CATEGORY DATA

Table 30 Sales of Edible Oils by Category: Volume 2014-2019
Table 31 Sales of Edible Oils by Category: Value 2014-2019
Table 32 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 33 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 35 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 36 Distribution of Edible Oils by Format: % Value 2014-2019
Table 37 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 38 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 39 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Greece

HEADLINES

PROSPECTS

Health and wellness trend leads prepared salads to see the strongest growth

Frozen ready meals most popular due to long shelf life and wide product range

Companies try to meet changing consumer demands and preferences

COMPETITIVE LANDSCAPE

Local player Barba Stathis retains its lead as Greeks like to buy local

Social media and chef endorsement are important in ready meals

The future for meal kits is uncertain

CATEGORY DATA

Table 41 Sales of Ready Meals by Category: Volume 2014-2019
Table 42 Sales of Ready Meals by Category: Value 2014-2019
Table 43 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 44 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 45 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 46 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 47 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 48 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 49 Distribution of Ready Meals by Format: % Value 2014-2019
Table 50 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 51 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 52 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Greece

HEADLINES

PROSPECTS

Slight overall decline in 2019 and challenges for future growth

More consumers prepare meals at home, boosting sales of table sauces

Health and wellness products on the rise due to wider availability

COMPETITIVE LANDSCAPE

Elais Unilever Hellas has long-standing trusted brands, which maintains its lead

Product launches maintain consumers’ interest

Players will need to innovate to maintain their positions

CATEGORY DATA

Table 54 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 55 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 56 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 57 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 58 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 59 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 60 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 61 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 62 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 63 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 64 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Greece

HEADLINES

PROSPECTS

Sales of packaged soup severely limited by home-made soup

Consumers’ negative perception of packaged soup prevents growth

VAT reduction expected to have a minimal effect

COMPETITIVE LANDSCAPE

Elais Unilever leads thanks to the variety of flavours and wide availability

Some new players, but private label lines unlikely to be launched

Poor consumer perception discourages investment and innovation

CATEGORY DATA

Table 66 Sales of Soup by Category: Volume 2014-2019
Table 67 Sales of Soup by Category: Value 2014-2019
Table 68 Sales of Soup by Category: % Volume Growth 2014-2019
Table 69 Sales of Soup by Category: % Value Growth 2014-2019
Table 70 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 71 NBO Company Shares of Soup: % Value 2015-2019
Table 72 LBN Brand Shares of Soup: % Value 2016-2019
Table 73 Distribution of Soup by Format: % Value 2014-2019
Table 74 Forecast Sales of Soup by Category: Volume 2019-2024
Table 75 Forecast Sales of Soup by Category: Value 2019-2024
Table 76 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 77 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Greece

HEADLINES

PROSPECTS

Growth continues, although performances vary due to the health trend

Sales hampered by small producers selling their own honey

Home baking creates new growth opportunities

COMPETITIVE LANDSCAPE

Private label expands its share due to wide product ranges and price bands

Mondelez Hellas dominates chocolate spreads with long-standing Merenda brand

Greek brands are amongst the leaders due to consumers’ desire to buy local

CATEGORY DATA

Table 78 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 79 Sales of Sweet Spreads by Category: Value 2014-2019
Table 80 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 81 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 82 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 83 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 84 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 85 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 86 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 87 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 88 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Greece

HEADLINES

PROSPECTS

Maturity hampers growth, but increases still seen in some categories

Health trend both encourages and hinders growth

Warm fresh bread available throughout the day to attract consumers

COMPETITIVE LANDSCAPE

Artisanal products dominate due to an increasingly premium positioning

Elbisco expands its production and product range

Mixes encourage consumers to bake at home

CATEGORY DATA

Table 90 Sales of Baked Goods by Category: Volume 2014-2019
Table 91 Sales of Baked Goods by Category: Value 2014-2019
Table 92 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 93 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 94 Sales of Pastries by Type: % Value 2014-2019
Table 95 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 96 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 97 Distribution of Baked Goods by Format: % Value 2014-2019
Table 98 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 99 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 100 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Greece

HEADLINES

PROSPECTS

Sales boosted by the perception of breakfast cereals as a healthier option

New packaging formats to enable product variety and breakfast on-the-go

Home baking – threat or growth driver?

COMPETITIVE LANDSCAPE

Nestlé Hellas maintains its lead despite a continuously declining share

Private label sales continue to increase due to reasonable prices

Small player moves into gluten-free production to follow market trends

CATEGORY DATA

Table 102 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 103 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 104 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 105 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 107 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 108 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 109 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 110 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 111 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Greece

HEADLINES

PROSPECTS

Frozen processed vegetables offer convenience and a reasonable price

Smaller packaging for convenience on-the-go

Healthy eating trend will positively affect some categories

COMPETITIVE LANDSCAPE

New product developments from Barba Stathis continue to boost its lead

Bonduelle continues to see growth, but Melissa Kikizas declines

Fresh processed vegetables is an emerging area

CATEGORY DATA

Table 113 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 114 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 115 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 116 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 117 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 118 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 119 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 120 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 121 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 122 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 123 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 124 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Greece

HEADLINES

PROSPECTS

Low prices and long storage boost sales of frozen processed meat

Negligible demand for meat substitutes, but slow growth expected

Acquisition expected to boost the Greek identity in fish and seafood

COMPETITIVE LANDSCAPE

Creta Farm leads, but the challenge from other players leads to share decline

Gluten-free is the latest trend, and boosts sales for Nikas

New entrants, and the possibility of withdrawal

CATEGORY DATA

Table 125 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 126 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 127 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 128 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 129 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 130 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 131 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 132 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 133 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 134 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 135 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 136 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 137 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 138 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 139 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 140 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Greece

HEADLINES

PROSPECTS

Growth of added-value rice variants boosts value sales

Pasta remains a popular staple, boosted by products with new ingredients

Noodles continues to see strong growth due to low penetration

COMPETITIVE LANDSCAPE

Barilla Hellas maintains its lead in pasta, and eyes expansion abroad

Agrino sees strong growth and is set to expand further with production expansion

Flavour Factory leads noodles, followed by Nestlé Hellas

CATEGORY DATA

Table 141 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 142 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 143 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 144 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 145 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 146 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 147 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 148 NBO Company Shares of Rice: % Value 2015-2019
Table 149 LBN Brand Shares of Rice: % Value 2016-2019
Table 150 NBO Company Shares of Pasta: % Value 2015-2019
Table 151 LBN Brand Shares of Pasta: % Value 2016-2019
Table 152 NBO Company Shares of Noodles: % Value 2015-2019
Table 153 LBN Brand Shares of Noodles: % Value 2016-2019
Table 154 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 155 Distribution of Rice by Format: % Value 2014-2019
Table 156 Distribution of Pasta by Format: % Value 2014-2019
Table 157 Distribution of Noodles by Format: % Value 2014-2019
Table 158 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 159 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 160 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 161 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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