Country Report

Packaged food in

Packaged Food in Greece

257 pages, Nov 2017

US$7,150

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Executive Summary

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Recession continues to hinder the growth of packaged food

The Greek economy remained under significant pressure in 2017. The dramatic currency depreciation that followed the outbreak of the Greek crisis, drastically reducing consumer incomes, subsequently also influenced spending on packaged food.

Health and wellness drives development in packaged food

The most prominent trend in packaged food in Greece in 2017 was health and wellness. Awareness of nutritional matters is growing and both manufacturers and retailers are responding to consumer demand for foods with a high nutritional value.

Competitive environment becoming more fragmented

The flourishing health and wellness trend in packaged food has created room for new players. Despite the recession a growing number of consumers are willing to pay more for products from smaller-scale manufacturers which are perceived as offering higher quality.

Carrefour’s bankruptcy takes its toll on packaged food sales

The key development in terms of distribution has been the bankruptcy of Carrefour in 2016. Amidst financial problems, Marinopoulos SA, the national brand owner of the Carrefour banner in Greece, closed a number of outlets, mostly supermarkets, while Carrefour hypermarkets have had to face the absence of major brands and products over the past two years.

Forecast remains gloomy

With new austerity measures being implemented on an annual basis, resulting in increasing prices and shrinking disposable incomes, the prospects are not good for packaged food in Greece. On the one hand, Greeks are increasingly cooking at home, with this presenting growth opportunities, but at the same time their budgets are very tight, hence leading to them cutting down on impulse purchases and non-essential items in order to save money.

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Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Greece for free.

The Packaged food in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Greece?
What are the major brands in Greece?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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