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Overview:
Understand the latest market trends and future growth opportunities for the Packaged Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaged Food in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaged Food in Greece?
- Which are the leading brands in Packaged Food in Greece?
- How are products distributed in Packaged Food in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Packaged Food in Greece
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Sales of packaged food to foodservice outlets negatively affected by COVID-19
Sales of dairy products to foodservice outlets negatively impacted by the pandemic in 2020
Stockpiling affects foodservice outlets negatively as consumers finish stockpiled goods first
Consumer Foodservice
Government supports foodservice outlets by decreasing VAT in 2020
Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19
Decline in tourism affects consumer foodservice negatively in 2020
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Greece
KEY DATA FINDINGS
2020 IMPACT
Recession and COVID-19 cause current value sales to decline in 2020
Innovation is on the agenda in 2020 for the competitors hoping to catch up with Ion Cocoa & Chocolate Manufacturers
Tablets keep top rank despite suffering largest losses in 2020
RECOVERY AND OPPORTUNITIES
Muted recovery ahead as turbulent Greece tries to overcome another hurdle
Small portion sizes and 24/7 availability makes countlines a hit
Local flavours and gourmet twists help define healthy living in Greece
Summary 2 Other Chocolate Confectionery by Product Type: 2020
CATEGORY DATA
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Gum in Greece
KEY DATA FINDINGS
2020 IMPACT
Gum sales hit by economic uncertainty and lockdown in 2020
Sugar-free chewing gum to benefit from healthy image in 2020 while bubble gum will struggle
Existing distribution channels struggle to maintain sales figures, and e-commerce is still unimportant in 2020
RECOVERY AND OPPORTUNITIES
COVID-19 ramifications stall any hopes of a return to growth
Change in attitudes brings importance to sustainability and local sourcing
Sugary bubble gum to stem losses by increasing unit prices over forecast period
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025
Sugar Confectionery in Greece
KEY DATA FINDINGS
2020 IMPACT
Losses in sugar confectionery sales abetted by increased health awareness in wake of COVID-19
Global player Mondelez Hellas leads share value, but local competition is strong as consumers shop local
Medicated confectionery benefits from rise in healthy living trend
RECOVERY AND OPPORTUNITIES
Retail value sales see further declines as COVID-19 follows
Healthy living and local ingredients will shape the direction of new products after COVID-19
Flavour favourites to see a shift as Greeks increasingly display a broader palette
Summary 3 Other Sugar Confectionery by Product Type: 2020
CATEGORY DATA
Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Sweet Biscuits, Snack Bars and Fruit Snacks in Greece
KEY DATA FINDINGS
2020 IMPACT
Lockdown impacts sales in 2020 but fruit snacks will benefit from healthy image
Local ingredients help domestic companies lead global players in 2020
Choice ingredients and dietary restrictions shape innovation in 2020
RECOVERY AND OPPORTUNITIES
As snacks gain popularity as meal replacements, domestic brands shine light for overall return to growth over the forecast period
Fruit is the obvious choice for new wave of healthy snacks, with other snack bars benefitting by proxy over the forecast period
Room for innovations as consumers look for new indulgences which are not guilty pleasures
CATEGORY DATA
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Ice Cream and Frozen Desserts in Greece
KEY DATA FINDINGS
2020 IMPACT
Ice cream suffers the lack of holiday spirit with sales affected by COVID-19 restrictions
Single portion water ice cream benefits from being at the intersect of two separate health trends in 2020
Classic dairy ice cream remains favourite despite growing alternatives in 2020
RECOVERY AND OPPORTUNITIES
Ice cream sales will jump back with reopening of tourism in Greece over forecast period
Unpackaged ice cream poised to regain popularity with high quality products served in bespoke environments
Ice cream becomes a year-round seller as sunshine tourism lasts longer
CATEGORY DATA
Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 90 Distribution of Ice Cream by Format: % Value 2015-2020
Table 91 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025
Savoury Snacks in Greece
KEY DATA FINDINGS
2020 IMPACT
Savoury snacks to show resilience to COVID-19 repercussions as trends for snacking continue
Potato chips make up one third of all savoury snack sales, benefitting from on trend products and flavour innovation in 2020
Tasty Foods and Chipita lead, with Ohonos Snacks finding new revenue sources
RECOVERY AND OPPORTUNITIES
Savoury snacks to show resilience to COVID-19 effects, with some of the healthier snack options benefitting from the new health and home snacking trends
Indulgent tortilla chips expected to continue growing in popularity over forecast period
Cheap nuts, seeds and popcorn kernels see sales boosted under lockdown as consumers struggle to differentiate quality in 2020
Summary 4 Other Savoury Snacks by Product Type: 2020
CATEGORY DATA
Table 96 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 97 Sales of Savoury Snacks by Category: Value 2015-2020
Table 98 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 99 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 100 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 101 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 102 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 103 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 104 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 105 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Baby Food in Greece
KEY DATA FINDINGS
2020 IMPACT
New innovations expected in baby yoghurt in 2020 as parents seek healthier options for their children
Organic baby food is expected to see an increase in retail volume sales in 2020
Increasing health consciousness will drive new developments in healthy living products in 2020
RECOVERY AND OPPORTUNITIES
Falling birth rate will continue to negatively affect all baby food products into the forecast period
Breastfeeding recommended by health specialists, hampering growth in milk formula
Goat milk may see a boost in popularity into the forecast period due to health living trends
CATEGORY DATA
Table 107 Sales of Baby Food by Category: Volume 2015-2020
Table 108 Sales of Baby Food by Category: Value 2015-2020
Table 109 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 110 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 111 NBO Company Shares of Baby Food: % Value 2016-2020
Table 112 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 113 Distribution of Baby Food by Format: % Value 2015-2020
Table 114 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 115 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 116 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025
Butter and Spreads in Greece
KEY DATA FINDINGS
2020 IMPACT
COVID-19-inspired home baking and cooking will contribute to a better performance in 2020
Consumers will continue to seek high quality butter and spread products in 2020
Functional and fortified butter and spreads expected to see increasing interest in 2020
RECOVERY AND OPPORTUNITIES
New product developments in spreads are expected into the forecast period to meet consumer demand
Butter will continues to see the best performance, with healthier variants boosting sales
Home baking trend will continue to boost sales of butter into the forecast period
CATEGORY DATA
Table 118 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 119 Sales of Butter and Spreads by Category: Value 2015-2020
Table 120 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 121 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 122 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 123 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 124 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 125 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 126 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 127 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Cheese in Greece
KEY DATA FINDINGS
2020 IMPACT
Feta will continue to lead in 2020, though other products will see an increase in popularity as cheese becomes more fragmented
Niche cheeses such as reduced salt, reduced fat and functional variants will see retail volume growth in 2020
Cheese companies will focus on convenience in 2020 as they seek to position cheese products as a snack
RECOVERY AND OPPORTUNITIES
Health and sustainability are expected to drive growth into the forecast period, leading to functional cheese products and eco-friendly packaging
Domestic products from family-run farms are expected to become increasingly popular into the forecast period
Epirus will continue to lead into the forecast period, with retailers expected to expand ranges
CATEGORY DATA
Table 129 Sales of Cheese by Category: Volume 2015-2020
Table 130 Sales of Cheese by Category: Value 2015-2020
Table 131 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 132 Sales of Cheese by Category: % Value Growth 2015-2020
Table 133 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 134 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 135 NBO Company Shares of Cheese: % Value 2016-2020
Table 136 LBN Brand Shares of Cheese: % Value 2017-2020
Table 137 Distribution of Cheese by Format: % Value 2015-2020
Table 138 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 139 Forecast Sales of Cheese by Category: Value 2020-2025
Table 140 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 141 Forecast Sales of Cheese by Category: % Value Growth 2020-2025
Drinking Milk Products in Greece
KEY DATA FINDINGS
2020 IMPACT
New launches will follow health trends in 2020, with companies offering innovative new product launches
Supermarkets and hypermarkets will continue to lead retail volume sales of milk in 2020, but smaller retail outlets will take a growing share
Companies which have diversified will see better performances in 2020
RECOVERY AND OPPORTUNITIES
Strong growth expected in milk alternatives into the forecast period, at the expense of cow’s milk
New innovations in health and wellness expected into the forecast period
Smaller players will increase their shares into the forecast period, leading to rising fragmentation
CATEGORY DATA
Table 142 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 143 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 144 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 145 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 146 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 147 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 148 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Yoghurt and Sour Milk Products in Greece
KEY DATA FINDINGS
2020 IMPACT
Goat’s milk yoghurt and plant-based products will see strong retail volume growth in 2020
COVID-19 will boost sales of yoghurt and sour milk as consumers seek immune system boosting products
Innovative sour milk products will see good performances in 2020
RECOVERY AND OPPORTUNITIES
Smaller players such as Stamou will achieve wider distribution and higher sales
Fortified/functional yoghurts, particularly high protein products, will see rising demand
Flavoured yoghurt set to outperform plain thanks to an increasing product variety
CATEGORY DATA
Table 153 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 154 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 157 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 158 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 159 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 160 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Other Dairy in Greece
KEY DATA FINDINGS
2020 IMPACT
Healthy lifestyles will lead to varied performances for different products in 2020
Rice puddings expected to see a resurgence in 2020
Jotis will continue to lead chilled dairy desserts and THES Gala will move into cream
RECOVERY AND OPPORTUNITIES
Fage will perform well into the forecast period due to strong presence in fromage frais and quark
Traditional Greek desserts are expected to decline due to competition from pastries
Health trend will lead to gradual rise of organic and plant-based products into the forecast period
CATEGORY DATA
Table 165 Sales of Other Dairy by Category: Volume 2015-2020
Table 166 Sales of Other Dairy by Category: Value 2015-2020
Table 167 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 168 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 169 Sales of Cream by Type: % Value 2015-2020
Table 170 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 171 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 172 Distribution of Other Dairy by Format: % Value 2015-2020
Table 173 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 174 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 175 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
Edible Oils in Greece
KEY DATA FINDINGS
2020 IMPACT
Edible oils’ demand increases as consumers prepare food at home and stockpiles olive oil in 2020
E-commerce increases while modern grocery retailers take a hit due to the pandemic and organic olive oil sales are stable in 2020
Private label leads and is likely to grow value share as consumers are more price conscious and Upfield Hellas is the leading branded player in 2020
RECOVERY AND OPPORTUNITIES
Health and wellness trend leads to decline over the forecast period
Flavoured olive oil is a growing segment within olive oil
Unpackaged, home-made olive oil and sunflower oil limit the growth potential of olive oil over the forecast period
CATEGORY DATA
Table 177 Sales of Edible Oils by Category: Volume 2015-2020
Table 178 Sales of Edible Oils by Category: Value 2015-2020
Table 179 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 180 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 181 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 182 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 183 Distribution of Edible Oils by Format: % Value 2015-2020
Table 184 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 185 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 186 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in Greece
KEY DATA FINDINGS
2020 IMPACT
Consumers change purchasing behaviour during lockdown as they stockpile frozen ready meals and frozen pizza in 2020
Social media and chef endorsement are important in ready meals
Local player Barba Stathis retains its lead as Greeks like to buy local
RECOVERY AND OPPORTUNITIES
Sales of ready meals likely to decrease over the forecast period
Health and wellness trend leads prepared salads to see the strongest growth over the forecast period
Companies try to meet changing consumer demands and preferences
CATEGORY DATA
Table 188 Sales of Ready Meals by Category: Volume 2015-2020
Table 189 Sales of Ready Meals by Category: Value 2015-2020
Table 190 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 191 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 192 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 193 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 194 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 195 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 196 Distribution of Ready Meals by Format: % Value 2015-2020
Table 197 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 198 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in Greece
KEY DATA FINDINGS
2020 IMPACT
Lockdown results in consumers stockpiling sauces, dressings and condiments as they increasingly cook at home in 2020
Consumers returning to traditional dishes in 2020
Elais Unilever Hellas has long-standing trusted brands, which maintains its lead in 2020
RECOVERY AND OPPORTUNITIES
More consumers preparing meals at home, boosting sales of table sauces over the forecast period
Large pack sizes expected to become popular over the forecast period
Health and wellness products on the rise due to wider availability
CATEGORY DATA
Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 205 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in Greece
KEY DATA FINDINGS
2020 IMPACT
Nut and seed based spreads’ sales boosted by changing lifestyles, while sales hampered by small producers selling their own honey in 2020
E-commerce sales grow due to the pandemic in 2020
Private label expands its share due to wide product ranges and price bands and Mondelez Hellas dominates chocolate spreads with long-standing Merenda brand in 2020
RECOVERY AND OPPORTUNITIES
Growth expected to recover from 2022, although performances vary due to the health trend
Health and wellness trend likely to become a fixture over the forecast period
Organic products gain traction as consumer wellness becomes paramount
CATEGORY DATA
Table 213 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 214 Sales of Sweet Spreads by Category: Value 2015-2020
Table 215 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 216 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 217 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 218 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 219 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 220 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 221 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 222 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 223 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 224 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in Greece
KEY DATA FINDINGS
2020 IMPACT
Consumers stockpile soups ahead of lockdown in 2020
Elais Unilever leads thanks to the variety of flavours and wide availability in 2020
Some new players but unlikely to stimulate demand much
RECOVERY AND OPPORTUNITIES
Sales of packaged soup severely limited by home-made soup over the forecast period
Consumers’ negative perception of packaged soup prevents growth and likely to discourage investment and innovation in the forecast period
VAT reduction expected to have a minimal effect
CATEGORY DATA
Table 225 Sales of Soup by Category: Volume 2015-2020
Table 226 Sales of Soup by Category: Value 2015-2020
Table 227 Sales of Soup by Category: % Volume Growth 2015-2020
Table 228 Sales of Soup by Category: % Value Growth 2015-2020
Table 229 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 230 NBO Company Shares of Soup: % Value 2016-2020
Table 231 LBN Brand Shares of Soup: % Value 2017-2020
Table 232 Distribution of Soup by Format: % Value 2015-2020
Table 233 Forecast Sales of Soup by Category: Volume 2020-2025
Table 234 Forecast Sales of Soup by Category: Value 2020-2025
Table 235 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 236 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Baked Goods in Greece
KEY DATA FINDINGS
2020 IMPACT
Demand for baked goods decreases as consumers bake at home in 2020
More baked goods aimed at vegans and the general health trend in 2020
Artisanal products dominate due to an increasingly premium positioning in 2020
RECOVERY AND OPPORTUNITIES
Maturity hampers growth, but increases still seen in some categories over the forecast period
Health trend both likely to encourage and hinder growth over the forecast period
Warm fresh bread available throughout the day to attract consumers
CATEGORY DATA
Table 237 Sales of Baked Goods by Category: Volume 2015-2020
Table 238 Sales of Baked Goods by Category: Value 2015-2020
Table 239 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 240 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 241 Sales of Pastries by Type: % Value 2015-2020
Table 242 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 243 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 244 Distribution of Baked Goods by Format: % Value 2015-2020
Table 245 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 246 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in Greece
KEY DATA FINDINGS
2020 IMPACT
Private label sales of breakfast cereals increase as the pandemic negatively affects consumers’ household incomes, but hot cereals sales are boosted in 2020
Nestlé Hellas maintains its lead despite a continuously declining share
Chocolate flavoured cereal or oats? These cereals although contrary in nature remain popular in Greece in 2020
RECOVERY AND OPPORTUNITIES
Sales likely to be boosted by the perception of breakfast cereals as a healthier option over the forecast period
Breakfast cereals a dynamic category with large scope for growth over the forecast period thanks to the health trend
Home baking – threat or growth driver?
CATEGORY DATA
Table 249 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 250 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 253 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 255 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in Greece
KEY DATA FINDINGS
2020 IMPACT
Sales of frozen processed meat boosted by the pandemic as more consumers are price sensitive in 2020
Corporate social activities increase while supermarket sales of processed meat and seafood decline in 2020
North Aegean Sea Canneries SA takes the lead, while new entrants perform well, and acquisition expected to boost the Greek identity in fish and seafood in 2020
RECOVERY AND OPPORTUNITIES
Low prices and long shelf life to boost sales of frozen processed meat over the forecast period
Gluten-free is the latest trend, with the majority of companies following suit
Negligible demand for meat substitutes, but slow growth expected
CATEGORY DATA
Table 260 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 261 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 262 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 263 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 264 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 265 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 266 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 267 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 268 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 269 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 270 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 271 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 272 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 273 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 274 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in Greece
KEY DATA FINDINGS
2020 IMPACT
Lockdown results in consumers stockpiling processed fruit and vegetables as they increasingly cook at home in 2020
Downward trend of shelf stable fruit temporarily suspended in 2020
New product developments from Barba Stathis continue to boost its lead, while Bonduelle continues to see growth in shelf stable vegetables in 2020
RECOVERY AND OPPORTUNITIES
Sales of processed fruit and vegetables likely to be sluggish over the forecast period, despite frozen processed vegetables offering convenience and a reasonable price
Healthy eating trend will positively affect some categories
Fresh processed vegetables is an emerging area
CATEGORY DATA
Table 276 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 277 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 278 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 279 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 280 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 281 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 282 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 283 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in Greece
KEY DATA FINDINGS
2020 IMPACT
Consumers stockpile rice, pasta and noodles ahead of lockdown in 2020 and consumers avoid crowded places rather buying from independent small grocers
Companies providing products to foodservice need to change to remain solvent in 2020
Barilla Hellas maintains its lead in pasta, while Agrino is set to expand production in rice and Nestlé Hellas takes the lead from Flavour Factory in noodles in 2020
RECOVERY AND OPPORTUNITIES
Rice likely to see decreased demand due to the health trend, while noodles continues to see strong growth due to low penetration over the forecast period
Pasta remains a popular staple, boosted by products with new ingredients over the forecast period
Manufactures expected to innovate pasta and rice products due to the health and wellness trend over the forecast period
CATEGORY DATA
Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 295 NBO Company Shares of Rice: % Value 2016-2020
Table 296 LBN Brand Shares of Rice: % Value 2017-2020
Table 297 NBO Company Shares of Pasta: % Value 2016-2020
Table 298 LBN Brand Shares of Pasta: % Value 2017-2020
Table 299 NBO Company Shares of Noodles: % Value 2016-2020
Table 300 LBN Brand Shares of Noodles: % Value 2017-2020
Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 302 Distribution of Rice by Format: % Value 2015-2020
Table 303 Distribution of Pasta by Format: % Value 2015-2020
Table 304 Distribution of Noodles by Format: % Value 2015-2020
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025