Packaged Food in Greece

Packaged Food in Greece

EXECUTIVE SUMMARY

Slow growth due to improving economy and rising consumer confidence

Health and local sourcing are increasingly important in packaged food

Growth of smaller brands leads to greater fragmentation in packaged food

Recovery for hypermarkets, but supermarkets remains the dominant channel

Low but increasing consumer confidence set to boost sales

FOODSERVICE

Sales to Foodservice

Foodservice packaged food sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel and the ingredients used
The competitive landscape in foodservice packaged food is very fragmented

Consumer Foodservice

Tourism expected to contribute to growth, but more Greeks may eat at home
Exotic cuisines are on the rise, especially in fast food
Premiumisation amongst operators offering local Greek cuisine

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Baby Food in Greece

HEADLINES

PROSPECTS

Falling birth rate continues to negatively affect all baby food categories

Companies have to counter misinformation before it spreads

Breastfeeding recommended by health specialists, hampering growth in milk formula

COMPETITIVE LANDSCAPE

FrieslandCampina Hellas maintains its lead due to its strength in milk formula

CSR programme from Jotis aims to boost the birth rate

Organic and goat milk products are increasingly popular and see new launches

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2014-2019
Table 20 Sales of Baby Food by Category: Value 2014-2019
Table 21 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Baby Food: % Value 2015-2019
Table 24 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 25 Distribution of Baby Food by Format: % Value 2014-2019
Table 26 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Chocolate Confectionery in Greece

HEADLINES

PROSPECTS

Cocooning and new launches boost sales of chocolate pouches and bags

Dark chocolate launches attract health-conscious consumers

Healthier products appreciated but indulgence still demanded

COMPETITIVE LANDSCAPE

Product launches boost sales for Ion Cocoa and Chocolate Manufacturers

Advertising is a key growth driver

Investment by brands leads private label to lose share

CATEGORY DATA

Table 30 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 31 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 32 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 33 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 34 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 35 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 36 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 37 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 38 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 39 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 40 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Greece

HEADLINES

PROSPECTS

Its healthier perception leads sugar-free gum to dominate

Legalisation of medical cannabis leads to changing attitudes to cannabis gum

Decline to slow in the forecast period, as a residual level of sales is reached

COMPETITIVE LANDSCAPE

Despite the rising competition, Mondelez Hellas maintains its lead

Growth for local player Elma; decline for private label

Packaging and launches are important to attract consumers

CATEGORY DATA

Table 42 Sales of Gum by Category: Volume 2014-2019
Table 43 Sales of Gum by Category: Value 2014-2019
Table 44 Sales of Gum by Category: % Volume Growth 2014-2019
Table 45 Sales of Gum by Category: % Value Growth 2014-2019
Table 46 Sales of Gum by Flavour: Rankings 2014-2019
Table 47 NBO Company Shares of Gum: % Value 2015-2019
Table 48 LBN Brand Shares of Gum: % Value 2016-2019
Table 49 Distribution of Gum by Format: % Value 2014-2019
Table 50 Forecast Sales of Gum by Category: Volume 2019-2024
Table 51 Forecast Sales of Gum by Category: Value 2019-2024
Table 52 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Greece

HEADLINES

PROSPECTS

Ice cream increasingly becomes a year-round snack

Various health trends infiltrate ice cream

Partnerships with other local brands to offer premium ice cream

COMPETITIVE LANDSCAPE

Local player Kri Kri and artisanal see good performances due to preference for local products

Co-branded products in the spotlight

Artisanal ice cream gains share with outlet expansion

CATEGORY DATA

Table 54 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 55 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 56 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 57 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 58 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 59 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 60 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 61 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 62 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 63 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 64 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 65 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 66 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 67 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 68 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 69 Distribution of Ice Cream by Format: % Value 2014-2019
Table 70 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 71 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 72 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 73 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 74 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Greece

HEADLINES

PROSPECTS

Healthy living trend prompts low salt and low fat launches

Resurgence in share for hypermarkets after Carrefour closure

The importance of all things Greek

COMPETITIVE LANDSCAPE

Tasty Foods and Chipita lead, but acquisition of Chipita could change everything

Launches from existing players, and new players move in from other categories

Private label seems unstoppable in nuts, seeds and trail mixes

CATEGORY DATA

Table 75 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 76 Sales of Savoury Snacks by Category: Value 2014-2019
Table 77 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 78 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 80 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 81 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 82 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 83 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 84 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Greece

HEADLINES

PROSPECTS

Health trend and lack of innovation lead to continued declines in all categories

War against sugar leads to rising popularity of sugar-free products

Kiosks have a traditional offering, giving hope to manufacturers

COMPETITIVE LANDSCAPE

Growth for smaller players leads to decline for the three leaders

Flavour and fortification to maintain interest, along with packaging and price

Local players remain important by highlighting product origin

CATEGORY DATA

Table 86 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 87 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 88 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 89 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 90 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 91 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 92 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 93 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 94 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 95 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 96 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 97 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Greece

HEADLINES

PROSPECTS

Consumers choose healthier options, boosting growth for snack bars and fruit snacks

Unpackaged products pose an obstacle to growth

The move from sweet biscuits to snack bars and fruit snacks changes marketing strategies

COMPETITIVE LANDSCAPE

New healthier launches help EJ Papadopoulos maintain its lead

Constant entrants lead to greater competition in snack bars; some players are now disinvesting

Strong performances for some local players, but problems for others

CATEGORY DATA

Table 98 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 99 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 100 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 101 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 103 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 104 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 105 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 106 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 107 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 108 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 109 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 110 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 111 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 112 Distribution of Snack Bars by Format: % Value 2014-2019
Table 113 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 114 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 115 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 116 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Greece

HEADLINES

PROSPECTS

Falling birth rate continues to negatively affect all baby food categories

Companies have to counter misinformation before it spreads

Breastfeeding recommended by health specialists, hampering growth in milk formula

COMPETITIVE LANDSCAPE

FrieslandCampina Hellas maintains its lead due to its strength in milk formula

CSR programme from Jotis aims to boost the birth rate

Organic and goat milk products are increasingly popular and see new launches

CATEGORY DATA

Table 118 Sales of Baby Food by Category: Volume 2014-2019
Table 119 Sales of Baby Food by Category: Value 2014-2019
Table 120 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 121 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 122 NBO Company Shares of Baby Food: % Value 2015-2019
Table 123 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 124 Distribution of Baby Food by Format: % Value 2014-2019
Table 125 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 126 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 127 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Greece

HEADLINES

PROSPECTS

Butter continues to see the best performance, with healthier variants boosting sales

Home baking contributes to a better performance in 2019

Launches of spreads to meet consumer demand

COMPETITIVE LANDSCAPE

Elais Unilever Hellas continues to lead, but loses share to smaller players

Fine by the Greek Competition Commission hampers growth for Minerva

Innovative products and sales channels aim to challenge the leaders

CATEGORY DATA

Table 129 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 130 Sales of Butter and Spreads by Category: Value 2014-2019
Table 131 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 132 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 133 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 134 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 135 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 136 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 137 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 138 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 139 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Greece

HEADLINES

PROSPECTS

Feta leads, but loses share as the category becomes more fragmented

Domestic products from family-run farms are increasingly popular

Niche cheeses such as reduced salt, reduced fat and functional variants see growth

COMPETITIVE LANDSCAPE

Epirus leads a very fragmented category, with retailers expanding ranges

Government expects VAT reduction to head off competition from milk alternatives

New packaging and consumer education by Katiki Domokou to boost sales

CATEGORY DATA

Table 140 Sales of Cheese by Category: Volume 2014-2019
Table 141 Sales of Cheese by Category: Value 2014-2019
Table 142 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 143 Sales of Cheese by Category: % Value Growth 2014-2019
Table 144 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 145 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 146 NBO Company Shares of Cheese: % Value 2015-2019
Table 147 LBN Brand Shares of Cheese: % Value 2016-2019
Table 148 Distribution of Cheese by Format: % Value 2014-2019
Table 149 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 150 Forecast Sales of Cheese by Category: Value 2019-2024
Table 151 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 152 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Greece

HEADLINES

PROSPECTS

Strong growth in milk alternatives, at the expense of cow’s milk

Superior nutritional value of goat milk helps it take sales from cow’s milk

New launches follow the convenience and health trends

COMPETITIVE LANDSCAPE

Companies which have diversified see better performances

Smaller players increase their shares, leading to rising fragmentation

Alpro sees a declining share due to launches in milk alternatives

CATEGORY DATA

Table 153 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 154 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 155 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 156 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 157 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 158 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 159 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 160 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 161 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 162 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 163 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Greece

HEADLINES

PROSPECTS

Healthy lifestyles lead to varied performances for different categories

Traditional Greek desserts fail to succeed due to competition from pastries

Health trend leads to gradual rise of organic and plant-based products

COMPETITIVE LANDSCAPE

Fage performs well due to strong presence in fromage frais and quark

Farma Koukaki tries to improve the image of chilled dairy desserts

Stamou plans to expand its geographical reach

CATEGORY DATA

Table 164 Sales of Other Dairy by Category: Volume 2014-2019
Table 165 Sales of Other Dairy by Category: Value 2014-2019
Table 166 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 167 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 168 Sales of Cream by Type: % Value 2014-2019
Table 169 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 170 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 171 Distribution of Other Dairy by Format: % Value 2014-2019
Table 172 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 173 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 174 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 175 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Greece

HEADLINES

PROSPECTS

Fortified/functional products see rising demand, particularly high protein products

Innovative sour milk products see good performances

Flavoured yoghurt set to outperform plain thanks to an increasing product variety

COMPETITIVE LANDSCAPE

Fage continues to lose share due to the decline of plain yoghurt

Kri Kri follows current trends by launching high protein yoghurt

Smaller players such as Stamou achieve wider distribution and higher sales

CATEGORY DATA

Table 176 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 177 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 178 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 179 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 180 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 181 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 182 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 183 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 184 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 185 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 186 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 187 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Greece

HEADLINES

PROSPECTS

Health and wellness trend leads to decline

Poor harvests hamper the growth of olive oil, but VAT reduction should help

Unpackaged and home-made olive oil limit the growth potential

COMPETITIVE LANDSCAPE

Private label leads but remains stagnant

Upfield Hellas and Minerva are the leading branded players

Flavoured olive oil is a growing segment within olive oil

CATEGORY DATA

Table 188 Sales of Edible Oils by Category: Volume 2014-2019
Table 189 Sales of Edible Oils by Category: Value 2014-2019
Table 190 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 191 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 192 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 193 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 194 Distribution of Edible Oils by Format: % Value 2014-2019
Table 195 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 196 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 197 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 198 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Greece

HEADLINES

PROSPECTS

Health and wellness trend leads prepared salads to see the strongest growth

Frozen ready meals most popular due to long shelf life and wide product range

Companies try to meet changing consumer demands and preferences

COMPETITIVE LANDSCAPE

Local player Barba Stathis retains its lead as Greeks like to buy local

Social media and chef endorsement are important in ready meals

The future for meal kits is uncertain

CATEGORY DATA

Table 199 Sales of Ready Meals by Category: Volume 2014-2019
Table 200 Sales of Ready Meals by Category: Value 2014-2019
Table 201 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 202 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 203 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 204 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 205 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 206 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 207 Distribution of Ready Meals by Format: % Value 2014-2019
Table 208 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 209 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 210 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 211 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Greece

HEADLINES

PROSPECTS

Slight overall decline in 2019 and challenges for future growth

More consumers prepare meals at home, boosting sales of table sauces

Health and wellness products on the rise due to wider availability

COMPETITIVE LANDSCAPE

Elais Unilever Hellas has long-standing trusted brands, which maintains its lead

Product launches maintain consumers’ interest

Players will need to innovate to maintain their positions

CATEGORY DATA

Table 212 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 213 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 214 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 215 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 216 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 217 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 218 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 219 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 220 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 221 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 222 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 223 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Greece

HEADLINES

PROSPECTS

Sales of packaged soup severely limited by home-made soup

Consumers’ negative perception of packaged soup prevents growth

VAT reduction expected to have a minimal effect

COMPETITIVE LANDSCAPE

Elais Unilever leads thanks to the variety of flavours and wide availability

Some new players, but private label lines unlikely to be launched

Poor consumer perception discourages investment and innovation

CATEGORY DATA

Table 224 Sales of Soup by Category: Volume 2014-2019
Table 225 Sales of Soup by Category: Value 2014-2019
Table 226 Sales of Soup by Category: % Volume Growth 2014-2019
Table 227 Sales of Soup by Category: % Value Growth 2014-2019
Table 228 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 229 NBO Company Shares of Soup: % Value 2015-2019
Table 230 LBN Brand Shares of Soup: % Value 2016-2019
Table 231 Distribution of Soup by Format: % Value 2014-2019
Table 232 Forecast Sales of Soup by Category: Volume 2019-2024
Table 233 Forecast Sales of Soup by Category: Value 2019-2024
Table 234 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 235 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Greece

HEADLINES

PROSPECTS

Growth continues, although performances vary due to the health trend

Sales hampered by small producers selling their own honey

Home baking creates new growth opportunities

COMPETITIVE LANDSCAPE

Private label expands its share due to wide product ranges and price bands

Mondelez Hellas dominates chocolate spreads with long-standing Merenda brand

Greek brands are amongst the leaders due to consumers’ desire to buy local

CATEGORY DATA

Table 236 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 237 Sales of Sweet Spreads by Category: Value 2014-2019
Table 238 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 239 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 240 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 241 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 242 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 243 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 244 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 245 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 246 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 247 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Greece

HEADLINES

PROSPECTS

Maturity hampers growth, but increases still seen in some categories

Health trend both encourages and hinders growth

Warm fresh bread available throughout the day to attract consumers

COMPETITIVE LANDSCAPE

Artisanal products dominate due to an increasingly premium positioning

Elbisco expands its production and product range

Mixes encourage consumers to bake at home

CATEGORY DATA

Table 248 Sales of Baked Goods by Category: Volume 2014-2019
Table 249 Sales of Baked Goods by Category: Value 2014-2019
Table 250 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 251 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 252 Sales of Pastries by Type: % Value 2014-2019
Table 253 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 254 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 255 Distribution of Baked Goods by Format: % Value 2014-2019
Table 256 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 257 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 258 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 259 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Greece

HEADLINES

PROSPECTS

Sales boosted by the perception of breakfast cereals as a healthier option

New packaging formats to enable product variety and breakfast on-the-go

Home baking – threat or growth driver?

COMPETITIVE LANDSCAPE

Nestlé Hellas maintains its lead despite a continuously declining share

Private label sales continue to increase due to reasonable prices

Small player moves into gluten-free production to follow market trends

CATEGORY DATA

Table 260 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 261 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 262 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 263 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 264 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 265 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 266 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 267 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 268 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 269 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 270 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Greece

HEADLINES

PROSPECTS

Frozen processed vegetables offer convenience and a reasonable price

Smaller packaging for convenience on-the-go

Healthy eating trend will positively affect some categories

COMPETITIVE LANDSCAPE

New product developments from Barba Stathis continue to boost its lead

Bonduelle continues to see growth, but Melissa Kikizas declines

Fresh processed vegetables is an emerging area

CATEGORY DATA

Table 271 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 272 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 273 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 274 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 275 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 276 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 277 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 278 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 279 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 280 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 281 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Greece

HEADLINES

PROSPECTS

Low prices and long storage boost sales of frozen processed meat

Negligible demand for meat substitutes, but slow growth expected

Acquisition expected to boost the Greek identity in fish and seafood

COMPETITIVE LANDSCAPE

Creta Farm leads, but the challenge from other players leads to share decline

Gluten-free is the latest trend, and boosts sales for Nikas

New entrants, and the possibility of withdrawal

CATEGORY DATA

Table 283 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 284 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 285 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 286 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 287 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 288 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 289 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 290 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 291 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 292 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 293 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 294 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 295 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 296 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 297 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 298 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Greece

HEADLINES

PROSPECTS

Growth of added-value rice variants boosts value sales

Pasta remains a popular staple, boosted by products with new ingredients

Noodles continues to see strong growth due to low penetration

COMPETITIVE LANDSCAPE

Barilla Hellas maintains its lead in pasta, and eyes expansion abroad

Agrino sees strong growth and is set to expand further with production expansion

Flavour Factory leads noodles, followed by Nestlé Hellas

CATEGORY DATA

Table 299 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 300 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 301 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 302 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 303 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 304 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 305 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 306 NBO Company Shares of Rice: % Value 2015-2019
Table 307 LBN Brand Shares of Rice: % Value 2016-2019
Table 308 NBO Company Shares of Pasta: % Value 2015-2019
Table 309 LBN Brand Shares of Pasta: % Value 2016-2019
Table 310 NBO Company Shares of Noodles: % Value 2015-2019
Table 311 LBN Brand Shares of Noodles: % Value 2016-2019
Table 312 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 313 Distribution of Rice by Format: % Value 2014-2019
Table 314 Distribution of Pasta by Format: % Value 2014-2019
Table 315 Distribution of Noodles by Format: % Value 2014-2019
Table 316 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 317 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 318 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 319 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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