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Country Report

Packaged food in

Packaged Food in Greece

257 pages, Nov 2017

US$7,150

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Executive Summary

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Recession continues to hinder the growth of packaged food

The Greek economy remained under significant pressure in 2017. The dramatic currency depreciation that followed the outbreak of the Greek crisis, drastically reducing consumer incomes, subsequently also influenced spending on packaged food.

Health and wellness drives development in packaged food

The most prominent trend in packaged food in Greece in 2017 was health and wellness. Awareness of nutritional matters is growing and both manufacturers and retailers are responding to consumer demand for foods with a high nutritional value.

Competitive environment becoming more fragmented

The flourishing health and wellness trend in packaged food has created room for new players. Despite the recession a growing number of consumers are willing to pay more for products from smaller-scale manufacturers which are perceived as offering higher quality.

Carrefour’s bankruptcy takes its toll on packaged food sales

The key development in terms of distribution has been the bankruptcy of Carrefour in 2016. Amidst financial problems, Marinopoulos SA, the national brand owner of the Carrefour banner in Greece, closed a number of outlets, mostly supermarkets, while Carrefour hypermarkets have had to face the absence of major brands and products over the past two years.

Forecast remains gloomy

With new austerity measures being implemented on an annual basis, resulting in increasing prices and shrinking disposable incomes, the prospects are not good for packaged food in Greece. On the one hand, Greeks are increasingly cooking at home, with this presenting growth opportunities, but at the same time their budgets are very tight, hence leading to them cutting down on impulse purchases and non-essential items in order to save money.

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Samples

Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Greece for free.

The Packaged food in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Greece?
What are the major brands in Greece?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Request more information

Packaged Food in Greece

EXECUTIVE SUMMARY

Recession continues to hinder the growth of packaged food

Health and wellness drives development in packaged food

Competitive environment becoming more fragmented

Carrefour’s bankruptcy takes its toll on packaged food sales

Forecast remains gloomy

KEY TRENDS AND DEVELOPMENTS

Another VAT increase in the summer of 2016 results in a rise in retail prices

Outlook

Health and wellness drives developments in packaged food

Outlook

Home cooking becomes increasingly common

Outlook

Carrefour’s bankruptcy results in changes in distribution

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET INDICATORS

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Packaged Food in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

STRATEGIC DIRECTION

INTERNET STRATEGY

Summary 2 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2014-2016

PRIVATE LABEL

Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 4 Alfa-Beta Vassilopoulos SA: Competitive Position 2017

Atlanta SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Atlanta SA: Key Facts
Summary 6 Atlanta SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 7 Atlanta SA: Competitive Position 2017

Delta Foods SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Delta Foods SA: Key Facts
Summary 9 Delta Foods SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 10 Delta Foods SA: Competitive Position 2017

Elais Unilever Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Elais Unilever Hellas SA: Key Facts

COMPETITIVE POSITIONING

Summary 12 Elais Unilever Hellas SA: Competitive Position 2017

FrieslandCampina Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

Summary 13 FrieslandCampina Hellas SA: Key Facts

COMPETITIVE POSITIONING

Summary 14 FrieslandCampina Hellas SA: Competitive Position 2017

Ion Cocoa & Chocolate Manufacturers SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Ion Cocoa & Chocolate Manufacturers SA: Key Facts

COMPETITIVE POSITIONING

Summary 16 Ion Cocoa & Chocolate Manufacturers SA: Competitive Position 2017

Jotis SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Jotis SA: Key Facts
Summary 18 Jotis SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 19 Jotis SA: Competitive Position 2017

Papadimitriou CCSA HK in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Papadimitriou CCSA HK: Key Facts

COMPETITIVE POSITIONING

Summary 21 Papadimitriou CCSA HK: Competitive Position 2017

Baked Goods in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2012-2017
Table 20 Sales of Baked Goods by Category: Value 2012-2017
Table 21 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 22 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 24 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 25 Distribution of Baked Goods by Format: % Value 2012-2017
Table 26 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 27 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 28 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 30 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 31 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 32 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 33 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 35 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 36 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 37 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 38 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 39 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 40 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 41 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 42 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 43 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 44 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 45 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2012-2017
Table 46 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 47 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 48 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 53 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 54 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 55 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 56 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 57 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 58 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 59 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 60 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2012-2017
Table 61 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2012-2017
Table 62 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 63 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 64 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 65 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 66 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 67 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 68 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 69 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 70 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 71 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 72 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 73 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 74 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 75 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 76 NBO Company Shares of Rice: % Value 2013-2017
Table 77 LBN Brand Shares of Rice: % Value 2014-2017
Table 78 NBO Company Shares of Pasta: % Value 2013-2017
Table 79 LBN Brand Shares of Pasta: % Value 2014-2017
Table 80 NBO Company Shares of Noodles: % Value 2013-2017
Table 81 LBN Brand Shares of Noodles: % Value 2014-2017
Table 82 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 83 Distribution of Rice by Format: % Value 2012-2017
Table 84 Distribution of Pasta by Format: % Value 2012-2017
Table 85 Distribution of Noodles by Format: % Value 2012-2017
Table 86 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Ready Meals in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 90 Sales of Ready Meals by Category: Volume 2012-2017
Table 91 Sales of Ready Meals by Category: Value 2012-2017
Table 92 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 93 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 94 Sales of Chilled Ready Meals by Ethnicity: % Value 2012-2017
Table 95 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 96 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 97 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 98 Distribution of Ready Meals by Format: % Value 2012-2017
Table 99 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 100 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 101 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 102 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 103 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 104 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 105 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 106 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 107 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 108 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 109 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 110 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 111 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 112 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 113 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 114 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 115 Sales of Soup by Category: Volume 2012-2017
Table 116 Sales of Soup by Category: Value 2012-2017
Table 117 Sales of Soup by Category: % Volume Growth 2012-2017
Table 118 Sales of Soup by Category: % Value Growth 2012-2017
Table 119 Sales of Soup by by Leading Flavours: Rankings 2012-2017
Table 120 NBO Company Shares of Soup: % Value 2013-2017
Table 121 LBN Brand Shares of Soup: % Value 2014-2017
Table 122 Distribution of Soup by Format: % Value 2012-2017
Table 123 Forecast Sales of Soup by Category: Volume 2017-2022
Table 124 Forecast Sales of Soup by Category: Value 2017-2022
Table 125 Forecast Sales of Soup by Category: % Volume Growth 2017-2022
Table 126 Forecast Sales of Soup by Category: % Value Growth 2017-2022

Spreads in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 127 Sales of Spreads by Category: Volume 2012-2017
Table 128 Sales of Spreads by Category: Value 2012-2017
Table 129 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 130 Sales of Spreads by Category: % Value Growth 2012-2017
Table 131 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 132 NBO Company Shares of Spreads: % Value 2013-2017
Table 133 LBN Brand Shares of Spreads: % Value 2014-2017
Table 134 Distribution of Spreads by Format: % Value 2012-2017
Table 135 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 136 Forecast Sales of Spreads by Category: Value 2017-2022
Table 137 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 138 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Edible Oils in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 139 Sales of Edible Oils by Category: Volume 2012-2017
Table 140 Sales of Edible Oils by Category: Value 2012-2017
Table 141 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 142 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 143 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 144 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 145 Distribution of Edible Oils by Format: % Value 2012-2017
Table 146 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 147 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 148 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 149 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

Recession continues to hinder the growth of packaged food

Health and wellness drives development in packaged food

Competitive environment becoming more fragmented

Carrefour’s bankruptcy takes its toll on packaged food sales

Forecast remains gloomy

Samples

Overview

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Table of Contents

Packaged Food in Greece

EXECUTIVE SUMMARY

Recession continues to hinder the growth of packaged food

Health and wellness drives development in packaged food

Competitive environment becoming more fragmented

Carrefour’s bankruptcy takes its toll on packaged food sales

Forecast remains gloomy

KEY TRENDS AND DEVELOPMENTS

Another VAT increase in the summer of 2016 results in a rise in retail prices

Health and wellness drives developments in packaged food

Home cooking becomes increasingly common

Carrefour’s bankruptcy results in changes in distribution

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET INDICATORS

SOURCES

Packaged Food in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

STRATEGIC DIRECTION

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Atlanta SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Delta Foods SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Elais Unilever Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

FrieslandCampina Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Ion Cocoa & Chocolate Manufacturers SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Jotis SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Papadimitriou CCSA HK in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Baked Goods in Greece

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Breakfast Cereals in Greece

HEADLINES

TRENDS