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Country Report

Packaged food in

Packaged Food in Guatemala

Nov 2019

US$7,150

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Executive Summary

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Packaged food continues growing as consumers look for more convenience

Packaged food in Guatemala covers a large range of different products sold in the country. There are several mature areas like vegetable oil and baked goods that cater to a large consumer base of all economic classes.

Continued growth expected over the coming years

Packaged food is expected to continue recording positive growth in Guatemala. One of the most important growth barriers in several areas is contraband, with many products entering illegally from Mexico.

Maggi and Malher major advertisers in soup, but rice sees minimal marketing

Some areas of packaged food, such as rice, pasta and noodles, do not generally see a lot of marketing by the players present. The companies in such areas are more likely to concentrate on keeping prices low as a product like rice is an important staple and many local consumers are highly price sensitive.

Differences in traditional and modern grocery retailers

The most important distribution channel in Guatemala remains traditional open markets and independent small grocers. These stores are more prevalent in lower-income areas, both in urban and rural regions.

Packaged food to continue growing over the forecast period

Packaged food is expected to perform well over the forecast period, with urbanisation, convenience and demand for healthier products expected to fuel growth over this timeline. Traditional retailers will continue to dominate distribution, with consumers expected to remain price sensitive and continuing to look for products that offer the best price-quality ratio.

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Samples

Packaged Food Sample Report Packaged Food Data Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Guatemala for free.

The Packaged food in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Guatemala?
What are the major brands in Guatemala?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Guatemala

EXECUTIVE SUMMARY

Packaged food continues growing as consumers look for more convenience

Continued growth expected over the coming years

Maggi and Malher major advertisers in soup, but rice sees minimal marketing

Differences in traditional and modern grocery retailers

Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice

Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Baked Goods in Guatemala

HEADLINES

PROSPECTS

Artisanal unpackaged products still most popular

Doughnuts seen as a good quick-fix dessert and packaged cakes popular for school lunchboxes

Dessert mixes continues to see dynamic growth, even touched by the more general health trend

COMPETITIVE LANDSCAPE

Bimbo de Centroamérica the leading branded player behind the dominant artisanal products

Domestic and standard brands are strongest in Guatemala

Increasing sales of doughnuts in packaged pastries

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2014-2019
Table 20 Sales of Baked Goods by Category: Value 2014-2019
Table 21 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 22 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 24 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 25 Distribution of Baked Goods by Format: % Value 2014-2019
Table 26 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 27 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 28 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Guatemala

HEADLINES

PROSPECTS

Consumers looking for healthy breakfast cereals

The independent small grocers channel dominates distribution

New products and flavours help the category to remain active

COMPETITIVE LANDSCAPE

Leading player Kellogg expected to launch new breakfast cereal products

Price segmentation within breakfast cereals

Tosh to launch its health and wellness line in breakfast cereals

CATEGORY DATA

Table 30 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 31 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 32 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 33 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 35 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 36 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 37 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 38 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 39 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Guatemala

HEADLINES

PROSPECTS

Fresh fruit and vegetables are prevalent in Guatemala

Shelf stable beans is the largest category

Frozen processed potatoes again the most dynamic product category

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala the leading player with its Ducal brand

Alimentos Kern de Guatemala the main advertiser

Alimentos Kern pushing its Ducal beans as the perfect accompaniment to savoury snacks

CATEGORY DATA

Table 41 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 42 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 43 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 44 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 46 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 47 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 48 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Guatemala

HEADLINES

PROSPECTS

Tuna a popular choice against a backdrop of rising health and wellness awareness

Convenience and busy lifestyles drive growth in processed meat and seafood

Different product formats

COMPETITIVE LANDSCAPE

Embutidos Bremen the main player among the dominant local brands

Tuna brand owners running campaigns and promotions with partner products

Different product formats

CATEGORY DATA

Table 52 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 53 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 54 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 55 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 57 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 58 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 59 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 60 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 61 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Guatemala

HEADLINES

PROSPECTS

Rice continues to dominate sales

Instant noodle cups continue to grow in popularity in Guatemala

Dried pasta seen as a good source of carbohydrates

COMPETITIVE LANDSCAPE

Arrocera los Corrales remains the dominant player

Domestic brands are more prevalent

New product launches and marketing campaigns

CATEGORY DATA

Table 63 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 64 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 65 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 66 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 69 NBO Company Shares of Rice: % Value 2015-2019
Table 70 LBN Brand Shares of Rice: % Value 2016-2019
Table 71 NBO Company Shares of Pasta: % Value 2015-2019
Table 72 LBN Brand Shares of Pasta: % Value 2016-2019
Table 73 NBO Company Shares of Noodles: % Value 2015-2019
Table 74 LBN Brand Shares of Noodles: % Value 2016-2019
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 76 Distribution of Rice by Format: % Value 2014-2019
Table 77 Distribution of Pasta by Format: % Value 2014-2019
Table 78 Distribution of Noodles by Format: % Value 2014-2019
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Packaged Food in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Packaged food continues growing as consumers look for more convenience

Continued growth expected over the coming years

Maggi and Malher major advertisers in soup, but rice sees minimal marketing

Differences in traditional and modern grocery retailers

Packaged food to continue growing over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Guatemala

EXECUTIVE SUMMARY

Packaged food continues growing as consumers look for more convenience

Continued growth expected over the coming years

Maggi and Malher major advertisers in soup, but rice sees minimal marketing

Differences in traditional and modern grocery retailers

Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Baked Goods in Guatemala

HEADLINES

PROSPECTS

Artisanal unpackaged products still most popular

Doughnuts seen as a good quick-fix dessert and packaged cakes popular for school lunchboxes

Dessert mixes continues to see dynamic growth, even touched by the more general health trend

COMPETITIVE LANDSCAPE

Bimbo de Centroamérica the leading branded player behind the dominant artisanal products

Domestic and standard brands are strongest in Guatemala

Increasing sales of doughnuts in packaged pastries

CATEGORY DATA

Breakfast Cereals in Guatemala

HEADLINES

PROSPECTS

Consumers looking for healthy breakfast cereals

The independent small grocers channel dominates distribution

New products and flavours help the category to remain active

COMPETITIVE LANDSCAPE

Leading player Kellogg expected to launch new breakfast cereal products

Price segmentation within breakfast cereals

Tosh to launch its health and wellness line in breakfast cereals

CATEGORY DATA

Processed Fruit and Vegetables in Guatemala

HEADLINES

PROSPECTS

Fresh fruit and vegetables are prevalent in Guatemala

Shelf stable beans is the largest category

Frozen processed potatoes again the most dynamic product category

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala the leading player with its Ducal brand

Alimentos Kern de Guatemala the main advertiser

Alimentos Kern pushing its Ducal beans as the perfect accompaniment to savoury snacks

CATEGORY DATA

Processed Meat and Seafood in Guatemala

HEADLINES

PROSPECTS

Tuna a popular choice against a backdrop of rising health and wellness awareness

Convenience and busy lifestyles drive growth in processed meat and seafood

Different product formats

COMPETITIVE LANDSCAPE

Embutidos Bremen the main player among the dominant local brands

Tuna brand owners running campaigns and promotions with partner products

Different product formats

CATEGORY DATA

Rice, Pasta and Noodles in Guatemala

HEADLINES

PROSPECTS

Rice continues to dominate sales

Instant noodle cups continue to grow in popularity in Guatemala

Dried pasta seen as a good source of carbohydrates