Packaged Food in Guatemala

Packaged Food in Guatemala

EXECUTIVE SUMMARY

Packaged food continues growing as consumers look for more convenience

Continued growth expected over the coming years

Maggi and Malher major advertisers in soup, but rice sees minimal marketing

Differences in traditional and modern grocery retailers

Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice

Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Guatemala

HEADLINES

PROSPECTS

Chocolate confectionery benefits from population growth and economic development

Gifting trend will continue to drive demand and stimulate innovation

Consumer interest in premium products expected to rise

COMPETITIVE LANDSCAPE

Ninoshka continues to lead with broad portfolio of global brands

Granada Chocolate remains the top brand thanks to low price and wide availability

Rising disposable incomes and gift purchases boost demand for Ferrero Rocher

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Guatemala

HEADLINES

PROSPECTS

Impulse purchases will continue to drive expansion of gum

Chewing gum set to remain largest and most dynamic category

Mint flavours remain the most popular

COMPETITIVE LANDSCAPE

Kraft maintains its dominant position in gum

Local brands Bolita and Mach continue to perform strongly in 2019

Ice Cubes brand launches new flavour variants

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Gum: % Value 2015-2019
Table 36 LBN Brand Shares of Gum: % Value 2016-2019
Table 37 Distribution of Gum by Format: % Value 2014-2019
Table 38 Forecast Sales of Gum by Category: Volume 2019-2024
Table 39 Forecast Sales of Gum by Category: Value 2019-2024
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Guatemala

HEADLINES

PROSPECTS

Impulse ice cream remains by far the most popular type

Single portion water ice cream shows the fastest development

Ice cream faces significant challenge from healthier and more convenient snacks

COMPETITIVE LANDSCAPE

Helados Sarita maintains its dominant position

Flavour remains a focal point for innovation in ice cream

On-trade outlets specialising in artisanal ice cream gain popularity

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 47 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 48 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 49 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 50 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 51 Distribution of Ice Cream by Format: % Value 2014-2019
Table 52 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 53 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 54 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Guatemala

HEADLINES

PROSPECTS

Impulse purchases, variety and affordability underpin popularity of savoury snacks

Domestic companies expand their offer of health-oriented products

Nuts, seeds and trail mixes posts the fastest growth in current value sales

COMPETITIVE LANDSCAPE

Productos Alimenticios René remains the overall leader in savoury snacks

Competitive pricing strategy helps Alimentos Señorial gain ground

Mid-priced brands remain the most popular

CATEGORY DATA

Table 56 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 57 Sales of Savoury Snacks by Category: Value 2014-2019
Table 58 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 59 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 61 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 62 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 63 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 64 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 65 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Guatemala

HEADLINES

PROSPECTS

Demographic trends bode well for sugar confectionery

Independent small grocers remains the dominant distribution channel

Pastilles, gums, jellies and chews and boiled sweets will remain largest categories

COMPETITIVE LANDSCAPE

Productora Centroamericana de Alimentos maintains its overall lead

Competitive environment likely to remain fragmented

Low prices and wide distribution underpin success of domestic players

Summary 3 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 67 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 68 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 69 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 70 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 71 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 72 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 73 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 74 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 75 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 76 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 77 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala

HEADLINES

PROSPECTS

Snack bars benefits most from health and convenience trends

Variety of product types on offer in fruit snacks likely to increase

Sweet biscuits expected to witness more health-oriented launches

COMPETITIVE LANDSCAPE

Comercial Pozuelo maintains its overall lead

Snack bars brand Tosh continues to perform well in 2019

Snack bars and fruit snacks have strongest potential to attract new entrants

CATEGORY DATA

Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 81 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 84 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 85 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 86 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 87 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 88 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 89 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 90 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 91 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 92 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 93 Distribution of Snack Bars by Format: % Value 2014-2019
Table 94 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 97 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 98 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Guatemala

HEADLINES

PROSPECTS

Breastfeeding on the rise as awareness of the benefits for mother and child grow

Modern grocery retailers helping to drive the development of packaged baby food

Breast Milk Substitutes law a barrier to the development of baby food

COMPETITIVE LANDSCAPE

Nestlé maintains its dominance with strong marketing and new product development

Abbott invests in training and raising awareness among health professionals to gain an advantage

International brands dominate thanks to their perceived quality

CATEGORY DATA

Table 99 Sales of Baby Food by Category: Volume 2014-2019
Table 100 Sales of Baby Food by Category: Value 2014-2019
Table 101 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 102 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 103 NBO Company Shares of Baby Food: % Value 2015-2019
Table 104 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 105 Distribution of Baby Food by Format: % Value 2014-2019
Table 106 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 107 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 108 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 109 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Guatemala

HEADLINES

PROSPECTS

High price of butter limits demand to affluent consumers, with sales benefiting from income growth

Healthier image of butter likely to be a focus of producers

Polarisation in butter and spreads, with local players focused on price and international brands positioned as premium

COMPETITIVE LANDSCAPE

Butter remains very consolidated due to category maturity

Unilever retains dominance in wake of takeover

Innovation limited to adjustments to formulas and packaging

CATEGORY DATA

Table 110 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 111 Sales of Butter and Spreads by Category: Value 2014-2019
Table 112 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 113 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 114 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 115 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 116 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 117 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 118 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 119 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 120 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Guatemala

HEADLINES

PROSPECTS

Low prices and convenience key to the development of cheese

Health and wellness trend sees the entry of new healthier options

Flavour innovations add interest to hard cheese

COMPETITIVE LANDSCAPE

Local cheese producers benefit from offering lower prices and familiar flavours

Parma retains lead with wide offer and good quality and affordable cheese

Anchor looks set to enter cheese and may innovate with lactose-free hard cheese

CATEGORY DATA

Table 121 Sales of Cheese by Category: Volume 2014-2019
Table 122 Sales of Cheese by Category: Value 2014-2019
Table 123 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 124 Sales of Cheese by Category: % Value Growth 2014-2019
Table 125 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 126 NBO Company Shares of Cheese: % Value 2015-2019
Table 127 LBN Brand Shares of Cheese: % Value 2016-2019
Table 128 Distribution of Cheese by Format: % Value 2014-2019
Table 129 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 130 Forecast Sales of Cheese by Category: Value 2019-2024
Table 131 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 132 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Guatemala

HEADLINES

PROSPECTS

Lack of refrigeration in many retailers supports strong sales of powder and shelf stable milk

Health and wellness having a growing influence on sales of drinking milk products

Flavoured milk drinks offers strong potential, with children being keen consumers

COMPETITIVE LANDSCAPE

New milk supply points to bright future for Lala

Choco Panda makes strong entry with new range of flavoured milk drinks

New flavours and sustainable packaging seen at the end of the review period

CATEGORY DATA

Table 133 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 134 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 135 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 136 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 137 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 138 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 139 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 140 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 141 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 142 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Guatemala

HEADLINES

PROSPECTS

Cream seen as a staple, with products tailored to different income levels

Shelf stable dairy desserts performing well from a low base, despite limited reach

Modern grocery retailers gaining share thanks to better refrigeration facilities

COMPETITIVE LANDSCAPE

Nestlé building consumer engagement through recipe ideas

Domestic players lead staples such as cream thanks to strong local production

Price remains king when it comes to other dairy

CATEGORY DATA

Table 144 Sales of Other Dairy by Category: Volume 2014-2019
Table 145 Sales of Other Dairy by Category: Value 2014-2019
Table 146 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 147 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 148 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 149 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 150 Distribution of Other Dairy by Format: % Value 2014-2019
Table 151 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 152 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 153 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Guatemala

HEADLINES

PROSPECTS

Rising awareness of the health benefits of some yoghurt types provides boost to growth

Traditional grocery retailers suffer due to limited refrigerated storage and display

Yoghurt seen as a convenient option for breakfast and lunch

COMPETITIVE LANDSCAPE

Lala innovates with healthier ingredients and dessert-positioned products

Healthier options give a boost to Danone, with Oikos benefiting from Greek yoghurt trend

Dos Pinos focuses on healthier image for its Topping Deligurt range

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 159 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 160 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 161 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Guatemala

HEADLINES

PROSPECTS

Widespread home cooking continues to drive edible oils growth

Price still a key consideration for Guatemalan consumers

Olive oil continues to register strong growth

COMPETITIVE LANDSCAPE

Alimentos Ideal still the clear leader in edible oils with its Ideal and Patrona brands

Domestic brands dominate edible oils

Glass packaging for olive oil, plastic bottles for standard brands

CATEGORY DATA

Table 166 Sales of Edible Oils by Category: Volume 2014-2019
Table 167 Sales of Edible Oils by Category: Value 2014-2019
Table 168 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 169 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 170 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 171 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 172 Distribution of Edible Oils by Format: % Value 2014-2019
Table 173 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 174 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 175 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Guatemala

HEADLINES

PROSPECTS

Ready meals growing but still only really bought by consumers with higher incomes

Ease and speed of preparation the key benefits offered by ready meals

Competition between different ready meal types is relatively limited

COMPETITIVE LANDSCAPE

Empacadora Toledo leads ready meals

Domestic and international companies compete

Products tend to be marketed via in-store tastings in modern retail outlets

CATEGORY DATA

Table 177 Sales of Ready Meals by Category: Volume 2014-2019
Table 178 Sales of Ready Meals by Category: Value 2014-2019
Table 179 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 180 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 181 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 182 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 183 Distribution of Ready Meals by Format: % Value 2014-2019
Table 184 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 185 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 186 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 187 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Guatemala

HEADLINES

PROSPECTS

Unpackaged herbs and spices still very popular for use in traditional homemade meals

Shukos need ketchup, and lots of it, while consumers are also increasingly taking to imported sauces

Chili sauces benefit from the spicy food trend; cooking sauces help make meal preparation easier

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala leads sales

Domestic brands offer traditional flavours and are more affordable, imported brands tend to be more expensive

Artisanal products and domestic flavours expand

CATEGORY DATA

Table 188 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 189 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 190 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 191 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 192 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 193 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 194 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Guatemala

HEADLINES

PROSPECTS

Convenience key to soup’s attraction in Guatemala

Dehydrated soup is the most prevalent product type

Independent small grocers still the clear leader in soup distribution

COMPETITIVE LANDSCAPE

Nestlé’s Maggi is the dominant brand in Guatemala

Innovation is mainly seen in new flavours

Standard brands dominate soup

CATEGORY DATA

Table 199 Sales of Soup by Category: Volume 2014-2019
Table 200 Sales of Soup by Category: Value 2014-2019
Table 201 Sales of Soup by Category: % Volume Growth 2014-2019
Table 202 Sales of Soup by Category: % Value Growth 2014-2019
Table 203 NBO Company Shares of Soup: % Value 2015-2019
Table 204 LBN Brand Shares of Soup: % Value 2016-2019
Table 205 Distribution of Soup by Format: % Value 2014-2019
Table 206 Forecast Sales of Soup by Category: Volume 2019-2024
Table 207 Forecast Sales of Soup by Category: Value 2019-2024
Table 208 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 209 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Guatemala

HEADLINES

PROSPECTS

Health and wellness influencing sweet spread choices

Chocolate spreads’ dynamism driven by Nutella as well as new lines from Wal-Mart and Productos B & B

Jams and preserves dominates sweet spreads

COMPETITIVE LANDSCAPE

Envasadora de Alimentos y Conservas leads sweet spreads with its Ana Belly brand

Domestic brands dominate sweet spreads

Major marketing campaigns are rarely seen in sweet spreads

CATEGORY DATA

Table 210 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 211 Sales of Sweet Spreads by Category: Value 2014-2019
Table 212 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 213 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 214 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 215 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 216 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 217 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 218 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 219 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 220 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Guatemala

HEADLINES

PROSPECTS

Artisanal unpackaged products still most popular

Doughnuts seen as a good quick-fix dessert and packaged cakes popular for school lunchboxes

Dessert mixes continues to see dynamic growth, even touched by the more general health trend

COMPETITIVE LANDSCAPE

Bimbo de Centroamérica the leading branded player behind the dominant artisanal products

Domestic and standard brands are strongest in Guatemala

Increasing sales of doughnuts in packaged pastries

CATEGORY DATA

Table 221 Sales of Baked Goods by Category: Volume 2014-2019
Table 222 Sales of Baked Goods by Category: Value 2014-2019
Table 223 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 224 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 225 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 226 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 227 Distribution of Baked Goods by Format: % Value 2014-2019
Table 228 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 229 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 230 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 231 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Guatemala

HEADLINES

PROSPECTS

Consumers looking for healthy breakfast cereals

The independent small grocers channel dominates distribution

New products and flavours help the category to remain active

COMPETITIVE LANDSCAPE

Leading player Kellogg expected to launch new breakfast cereal products

Price segmentation within breakfast cereals

Tosh to launch its health and wellness line in breakfast cereals

CATEGORY DATA

Table 232 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 233 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 234 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 235 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 236 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 237 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 238 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 239 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 240 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 241 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 242 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Guatemala

HEADLINES

PROSPECTS

Fresh fruit and vegetables are prevalent in Guatemala

Shelf stable beans is the largest category

Frozen processed potatoes again the most dynamic product category

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala the leading player with its Ducal brand

Alimentos Kern de Guatemala the main advertiser

Alimentos Kern pushing its Ducal beans as the perfect accompaniment to savoury snacks

CATEGORY DATA

Table 243 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 244 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 245 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 246 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 247 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 248 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 249 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 250 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 251 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Guatemala

HEADLINES

PROSPECTS

Tuna a popular choice against a backdrop of rising health and wellness awareness

Convenience and busy lifestyles drive growth in processed meat and seafood

Different product formats

COMPETITIVE LANDSCAPE

Embutidos Bremen the main player among the dominant local brands

Tuna brand owners running campaigns and promotions with partner products

Different product formats

CATEGORY DATA

Table 254 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 255 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 256 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 257 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 258 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 259 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 260 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 261 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 262 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 263 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 264 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Guatemala

HEADLINES

PROSPECTS

Rice continues to dominate sales

Instant noodle cups continue to grow in popularity in Guatemala

Dried pasta seen as a good source of carbohydrates

COMPETITIVE LANDSCAPE

Arrocera los Corrales remains the dominant player

Domestic brands are more prevalent

New product launches and marketing campaigns

CATEGORY DATA

Table 265 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 266 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 267 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 268 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 269 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 270 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 271 NBO Company Shares of Rice: % Value 2015-2019
Table 272 LBN Brand Shares of Rice: % Value 2016-2019
Table 273 NBO Company Shares of Pasta: % Value 2015-2019
Table 274 LBN Brand Shares of Pasta: % Value 2016-2019
Table 275 NBO Company Shares of Noodles: % Value 2015-2019
Table 276 LBN Brand Shares of Noodles: % Value 2016-2019
Table 277 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 278 Distribution of Rice by Format: % Value 2014-2019
Table 279 Distribution of Pasta by Format: % Value 2014-2019
Table 280 Distribution of Noodles by Format: % Value 2014-2019
Table 281 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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