Country Report

Packaged food in

Packaged Food in Guatemala

203 pages, Nov 2017

US$7,150

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Executive Summary

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Packaged food registers sustained growth in Guatemala

Over the review period, sales of packaged food products maintained growth. Amongst other reasons, growth was driven by the trend towards convenience, the wider offer of products by manufacturers and the entrance of new competitors.

Brand extension is strong in Guatemala

Leading brands took advantage of the positioning they had in Guatemala, and used it to expand to other categories within the packaged food industry. For example, Nucita, a popular confectionery brand, launched its Nucita Chocolate Spread in a category that is registering strong growth.

Domestic and international brands strengthen their positions in the market

Both domestic and international companies have strong market shares in Guatemala. Companies manage to solidify their shares by being active in new product launches that respond to growing trends, such as health and wellness, which is stronger at the upper end of sales.

Discounters is the fastest growing channel

Traditional retailers continued to be the most important in Guatemala, which was due to their strong penetration of 100,000 stores in the country. These stores offer convenience to consumers, many of whom do their shopping on a daily basis and from tight budgets; however, discounters, mainly from the international company Wal-Mart de Centroamerica, are growing strongly with a number of new stores being opened in both rural and urban areas of the country.

Stable prospects for packaged food

Over the forecast period, packaged food is expected to sustain growth with companies being active within the category. New product launches are expected to cater mainly to the upper end of the market with a growing portfolio of healthier packaged food products.

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Packaged Food Sample Report Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Guatemala for free.

The Packaged food in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Guatemala?
What are the major brands in Guatemala?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Guatemala

EXECUTIVE SUMMARY

Packaged food registers sustained growth in Guatemala

Brand extension is strong in Guatemala

Domestic and international brands strengthen their positions in the market

Discounters is the fastest growing channel

Stable prospects for packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Packaged Food in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Packaged food registers sustained growth in Guatemala

Brand extension is strong in Guatemala

Domestic and international brands strengthen their positions in the market

Discounters is the fastest growing channel

Stable prospects for packaged food

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Packaged Food in Guatemala

EXECUTIVE SUMMARY

Packaged food registers sustained growth in Guatemala

Brand extension is strong in Guatemala

Domestic and international brands strengthen their positions in the market

Discounters is the fastest growing channel

Stable prospects for packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

Packaged Food in Guatemala - Company Profiles

Central de Alimentos, SA in Packaged Food (Guatemala)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Distribuidora Dos Pinos, SA in Packaged Food (Guatemala)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Industria Nacional Alimenticia, SA in Packaged Food (Guatemala)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Malher SA in Packaged Food (Guatemala)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Servi Restaurantes SA in Packaged Food (Guatemala)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

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