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Overview:
Understand the latest market trends and future growth opportunities for the Packaged Food industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaged Food in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaged Food in Guatemala?
- Which are the leading brands in Packaged Food in Guatemala?
- How are products distributed in Packaged Food in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Packaged Food in Guatemala
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Foodservice outlets struggle with operation restrictions and purchasing limits in 2020
Smaller foodservice operators unable to withstand economic hardships brought by COVID-19
Operating adjustments foodservice operators have had to undertake in 2020 due to COVID-19 have made it a relatively expensive option for consumers
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Consumer demand for indulgent snacks during lockdown underpins growth in 2020
Leading players benefit from broad portfolio of global brands coupled with wide availability
Chocolate confectionery companies expected to invest in targeted digital media advertisement campaigns in 2020
RECOVERY AND OPPORTUNITIES
Return of social activities and on-the-go purchases anticipated to aid recovery over the forecast period
Premiumisation trend expected to enable higher value growth over the forecast period
Sales are expected to benefit from population growth and increased product segmentation over the forecast period
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2020
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Gum in Guatemala
KEY DATA FINDINGS
2020 IMPACT
The impact of COVID-19 is expected to dampen retail volume sales in 2020, with gum an impulse purchase
Kraft is expected to maintain its dominant position in gum in 2020
Brands turn to social media to reconnect with isolated consumers in 2020
RECOVERY AND OPPORTUNITIES
Chewing gum set to experience dynamic growth over the forecast period due to functional benefits
Mint flavours expected to remain the most popular amongst consumers
New flavour variant launches are expected throughout the forecast period
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Gum: % Value 2016-2020
Table 36 LBN Brand Shares of Gum: % Value 2017-2020
Table 37 Distribution of Gum by Format: % Value 2015-2020
Table 38 Forecast Sales of Gum by Category: Volume 2020-2025
Table 39 Forecast Sales of Gum by Category: Value 2020-2025
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025
Sugar Confectionery in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Relatively low price points increasingly attract consumers in 2020
A fragmented competitive environment supports consumer experimentation
Leading player Productora Centroamericana de Alimentos faces growing competition
RECOVERY AND OPPORTUNITIES
Independent small grocers will likely remain the dominant distribution channel over the forecast period
Consumers are likely to get increasingly price sensitive into the forecast period, to the benefit of domestic players
A growing young demographic bodes well for sugar confectionery over the forecast period
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2020
Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala
KEY DATA FINDINGS
2020 IMPACT
A shift to at-home consumption in 2020 underpins growth despite restrictive lockdown measures
Healthier lifestyle trends are likely to boost the sales of snack bars in 2020
Local start-up company Snackerie proves there is potential for healthy offerings to grow in 2020
RECOVERY AND OPPORTUNITIES
Private label brands likely to see retail volume growth over the forecast period as the pandemic lowers disposable incomes
More health-oriented products are expected to be launched in sweet biscuits over the forecast period, to adapt to a health-conscious consumer base
Considerable opportunity for new entrants in snack bars and fruit snacks over the forecast period
CATEGORY DATA
Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 64 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 65 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 66 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 67 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 68 Distribution of Snack Bars by Format: % Value 2015-2020
Table 69 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 70 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Ice Cream and Frozen Desserts in Guatemala
KEY DATA FINDINGS
2020 IMPACT
COVID-19 closes vital on-trade outlets dampening foodservice volume in 2020
Helados Sarita maintains its dominant position amidst growing competition in 2020
Small brand Eyespop leads in innovation in ice cream by creating pop-up on-trade outlets
RECOVERY AND OPPORTUNITIES
Flavour innovations and cross-category brand extensions have strong potential to increase over the forecast period
Impulse ice cream is positioned best for growth over the forecast period
Growing consumer preferences for healthier snacks poses significant challenge for ice cream over the forecast period
CATEGORY DATA
Table 74 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 75 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 82 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 83 Distribution of Ice Cream by Format: % Value 2015-2020
Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025
Savoury Snacks in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Retail volume sales of savoury snacks expected to grow in 2020 as on-trade outlets close and consumers increase at-home consumption
Competitors may benefit from Distribuidora Diana SA’s supply issues in 2020
Local brand Nau continues to gain importance in savoury snacks due to its health-oriented positioning
RECOVERY AND OPPORTUNITIES
Resurgence of impulse purchases and increased consumption opportunities expected to underpin popularity of savoury snacks over the forecast period
Nuts, seeds and trail mixes are anticipated to continue posting strong growth in current value sales over the forecast period
Private label brands expected to increase in popularity over the forecast period as the pandemic lowers disposable incomes
CATEGORY DATA
Table 88 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 89 Sales of Savoury Snacks by Category: Value 2015-2020
Table 90 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 91 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 92 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 93 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 94 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 95 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 96 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 97 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 98 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Baby Food in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Despite increased stockpiling in the beginning of 2020, baby food is expected to struggle as many consumers opt to breastfeed before buying milk formula
Nestlé is expected to maintain its dominance in 2020 due to good brand awareness and expansion in distribution capabilities
Smaller players may struggle to survive the lockdown in 2020
RECOVERY AND OPPORTUNITIES
Competition expected to intensify in prepared baby food over the forecast period
Companies are likely to strengthen relationships with health care professionals to promote baby milk over the forecast period
Over the forecast period, premiumisation is expected to aid value growth
CATEGORY DATA
Table 99 Sales of Baby Food by Category: Volume 2015-2020
Table 100 Sales of Baby Food by Category: Value 2015-2020
Table 101 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 102 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Baby Food: % Value 2016-2020
Table 104 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 105 Distribution of Baby Food by Format: % Value 2015-2020
Table 106 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 107 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 108 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 109 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025
Butter and Spreads in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Butter and spreads expecting a boost in sales due to more at-home consumption in 2020
Local players invest in initiatives to battle COVID-19 on the frontlines in 2020
Consumers tend to favour their accustomed brands of butter with little incentive to switch in 2020
RECOVERY AND OPPORTUNITIES
Consumption of butter expected to remain mostly limited to higher income consumers over the forecast period
Polarisation in butter and spreads is likely to continue over the forecast period
Limited innovation opportunities may moderate growth over the forecast period
CATEGORY DATA
Table 110 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 111 Sales of Butter and Spreads by Category: Value 2015-2020
Table 112 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 113 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 114 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 115 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 116 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 117 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 118 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 119 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 120 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Cheese in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Demand for cheese will likely be boosted by increased at-home consumption and use in cooking activities in 2020
Imported brands may be more negatively impacted by COVID-19 than local brands in 2020
Domestic company Fábrica de Productos Lácteos Parma is expected to maintain lead in 2020 due to competitive prices
RECOVERY AND OPPORTUNITIES
Highly fragmented nature of cheese is expected to bolster performance over the forecast period with a wide variety of products available at various price points
Sales growth will be underpinned by increased availability across traditional and modern grocery retailers over the forecast period
Interest in premium cheese products is likely to increase over the forecast period
CATEGORY DATA
Table 121 Sales of Cheese by Category: Volume 2015-2020
Table 122 Sales of Cheese by Category: Value 2015-2020
Table 123 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 124 Sales of Cheese by Category: % Value Growth 2015-2020
Table 125 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 126 NBO Company Shares of Cheese: % Value 2016-2020
Table 127 LBN Brand Shares of Cheese: % Value 2017-2020
Table 128 Distribution of Cheese by Format: % Value 2015-2020
Table 129 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 130 Forecast Sales of Cheese by Category: Value 2020-2025
Table 131 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 132 Forecast Sales of Cheese by Category: % Value Growth 2020-2025
Drinking Milk Products in Guatemala
KEY DATA FINDINGS
2020 IMPACT
COVID-19 raises importance of retail channel as many foodservice outlets are forced to stay shut due to lockdown restrictions in 2020
Retailers enact purchasing limits for essential items in 2020 which could hurt volume sales of drinking milk products
Distribuidora Dos Pinos, SA is expected to take the leading position from Nestlé Guatemala SA in 2020
RECOVERY AND OPPORTUNITIES
More launches of high-protein drinking milk products expected over the forecast period
Fresh and shelf stable milk likely to benefit from a closing price gap over the forecast period
Premium options are gaining interest among high-income consumers, but economy and standard options will likely remain the most important over the forecast period
CATEGORY DATA
Table 133 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 134 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 135 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 136 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 137 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 138 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 139 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 140 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 141 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 142 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Yoghurt and Sour Milk Products in Guatemala
KEY DATA FINDINGS
2020 IMPACT
COVID-19 shifts importance to retail channel as many foodservice outlets are forced to stay shut due to lockdown restrictions in 2020
Danone Guatemala is expected to retain lead in 2020 due to active sales representatives in key modern grocery retailers
Glad Yogurt extends its presence in 2020 by focusing on large packaging formats
RECOVERY AND OPPORTUNITIES
Growing competition with snacks may hinder growth for yoghurt over the forecast period
Convenient positioning of yoghurt as a breakfast and lunch option is set to benefit performance over the forecast period
Companies with local production plants may gain more share over the forecast period
CATEGORY DATA
Table 144 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 145 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 146 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 150 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Other Dairy in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Sales of cream and condensed milk are anticipated to experience a boost from more at-home consumption in 2020
Nestlé Guatemala SA reinvents its distribution process in 2020 as a response to difficulties in retailers’ operations
Domestic players set to lead cream in 2020 due to strong local production
RECOVERY AND OPPORTUNITIES
Price is likely to gain importance over the forecast period as the economic fallout of COVID-19 lowers purchasing power of some consumers
Over the forecast period cream is expected to remain a staple amongst Guatemalans of all socioeconomic levels
Over the forecast period companies may decide to focus on developing social media campaigns to promote consumption
CATEGORY DATA
Table 155 Sales of Other Dairy by Category: Volume 2015-2020
Table 156 Sales of Other Dairy by Category: Value 2015-2020
Table 157 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 158 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 159 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 160 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 161 Distribution of Other Dairy by Format: % Value 2015-2020
Table 162 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 163 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
Edible Oils in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions create more time for cooking at home boosting the sales of edible oils in 2020
Increased health awareness supports growth of soy and olive oil
ompanies donate products to support local consumers in 2020, while Alimentos Ideal continues to lead
RECOVERY AND OPPORTUNITIES
Price will continue dictating purchasing decisions for Guatemalan consumers in the forecast period
Strong online presence will become increasingly important over the forecast period
Contraband continues to threaten the development of edible oils in Guatemala
CATEGORY DATA
Table 166 Sales of Edible Oils by Category: Volume 2015-2020
Table 167 Sales of Edible Oils by Category: Value 2015-2020
Table 168 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 169 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 170 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 171 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 172 Distribution of Edible Oils by Format: % Value 2015-2020
Table 173 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 174 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 175 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 176 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions and restaurant closures increase consumption opportunities for ready meals in 2020
Wal-Mart Centroamérica expands with delivery service apps in 2020, attracting consumers with lower prices than other fast food options
Empacadora Toledo continues to lead ready meals in 2020
RECOVERY AND OPPORTUNITIES
Return to normal life expected to slow down growth in 2021, but the convenience of ready meals will continue to drive growth throughout the remainder of the forecast period
New entrants expected over the forecast period
Widening consumer base will support further growth
CATEGORY DATA
Table 177 Sales of Ready Meals by Category: Volume 2015-2020
Table 178 Sales of Ready Meals by Category: Value 2015-2020
Table 179 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 180 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 181 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 182 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 183 Distribution of Ready Meals by Format: % Value 2015-2020
Table 184 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 185 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 186 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 187 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Consumer demand for sauces spikes in 2020 because of lockdown restrictions which have increased consumer’s cooking opportunities
In 2020, chili sauces continue to gain popularity, and consumers turn towards tomato pastes and purées
In 2020, Alimentos Kern de Guatemala continues to lead
RECOVERY AND OPPORTUNITIES
Return to normal lives in 2021 will effectively lower consumption opportunities in the short-term at least
Flavour expansions and new entrants will support growth in the forecast period
Improvements with packaging formats set to support in-store promotion and consumer awareness
CATEGORY DATA
Table 188 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 189 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 190 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 191 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 192 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 193 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 194 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Demand for sweet spreads grows in 2020 as consumers seek indulgences during self-isolation periods
Emerging brands invigorate demand for honey at weekend markets in 2020
Domestic brands continue to dominate sweet spreads in Guatemala
RECOVERY AND OPPORTUNITIES
Jams and preserves set to remain the most popular over the forecast period
Weekend market stands will continue promoting innovation and supporting the launch of new brands
Price and natural positioning will be most important purchasing criterion in the forecast period
CATEGORY DATA
Table 199 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 200 Sales of Sweet Spreads by Category: Value 2015-2020
Table 201 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 202 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 203 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 204 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 205 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 206 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 207 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 208 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 209 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Demand for soup slightly increases in 2020 as consumers can easily prepare it at home during lockdown
Price and flavour guide consumers’ purchasing decisions in 2020
Nestlé continues to dominate with its low-priced Maggi brand in 2020
RECOVERY AND OPPORTUNITIES
Dehydrated soup will continue driving demand and dominating sales over the forecast period
Flavour will continue to guide consumers’ decisions supporting innovation in this regard
Innovative new packaging launches set to stir up competition
CATEGORY DATA
Table 210 Sales of Soup by Category: Volume 2015-2020
Table 211 Sales of Soup by Category: Value 2015-2020
Table 212 Sales of Soup by Category: % Volume Growth 2015-2020
Table 213 Sales of Soup by Category: % Value Growth 2015-2020
Table 214 NBO Company Shares of Soup: % Value 2016-2020
Table 215 LBN Brand Shares of Soup: % Value 2017-2020
Table 216 Distribution of Soup by Format: % Value 2015-2020
Table 217 Forecast Sales of Soup by Category: Volume 2020-2025
Table 218 Forecast Sales of Soup by Category: Value 2020-2025
Table 219 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 220 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Baked Goods in Guatemala
KEY DATA FINDINGS
2020 IMPACT
National lockdown due to COVID-19 disrupts some purchasing patterns in 2020
Demand for cakes rises as companies expand their e-commerce and delivery services
Artisanal products dominate baked goods in 2020, followed by the leading branded player Bimbo de Centroamérica
RECOVERY AND OPPORTUNITIES
Bread will continue to be in high demand in the forecast period due to popularity in Guatemalans’ daily lives
Dessert mixes set to record the most dynamic growth in the forecast period, benefitting from innovations in line with the growing health trend
E-commerce may gain importance in the forecast period
CATEGORY DATA
Table 221 Sales of Baked Goods by Category: Volume 2015-2020
Table 222 Sales of Baked Goods by Category: Value 2015-2020
Table 223 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 224 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 225 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 226 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 227 Distribution of Baked Goods by Format: % Value 2015-2020
Table 228 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 229 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 230 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 231 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Consumers begin to panic buy breakfast cereals at the onset of lockdown in 2020, while brands struggle to keep up
Flakes without sugar continue to be in highest demand in 2020
Despite losing some value share, Kellogg continues to lead breakfast cereals in 2020 by far
RECOVERY AND OPPORTUNITIES
Consumers will increasingly be searching for healthy breakfast cereals in the forecast period
Innovation in terms of packaging set to appeal to low-income consumers
Muesli and granola set to perform well in forecast period, benefitting from increasing health and wellness trend
CATEGORY DATA
Table 232 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 233 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 234 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 235 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 236 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 237 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 238 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 239 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 240 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 241 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 242 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Processed meat and seafood benefits from the closure of weekend markets, where its fresh counterparts are sold, for several months in 2020
Ease of preparation and longer shelf life drives demand for processed meat and seafood in 2020
Local brands continue to dominate, with Embutidos Bremen SA set to remain the leading player in 2020
RECOVERY AND OPPORTUNITIES
Slowdown expected in 2021, but convenience of processed meat and seafood is set to support strong growth in the rest of the forecast period
Anticipated strong growth of processed seafood supported by rising health and wellness awareness
Promotional activities will become increasingly digitalised in the forecast period
CATEGORY DATA
Table 243 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 244 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 245 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 246 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 247 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 248 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 249 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 250 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 251 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 252 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 253 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Closure of local markets with fresh produce in 2020 promotes growth of processed fruit and vegetables
Rise of home-cooking supports growth of frozen processed potatoes, as well as shelf stable beans and tomatoes in 2020
Expansions in distribution channels expected in 2020 as brands try to meet blossoming demand
RECOVERY AND OPPORTUNITIES
Consumer preference of fresh produce will contribute to slowing current value growth in 2021
Frozen processed potatoes set to be the most dynamic product category in the forecast period
More product partnerships may proliferate in the forecast period
CATEGORY DATA
Table 254 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 255 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 256 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 257 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 258 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 259 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 260 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 261 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 262 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 263 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Demand for basic goods including rice, pasta and noodles skyrockets in 2020 as a result of the COVID-19 pandemic
Instant noodles and pasta gain prevalence as easy to prepare meals in 2020
Domestic brands continue to lead in pasta and rice, while noodles are dominated by imported brands
RECOVERY AND OPPORTUNITIES
Sharp slowdown expected in 2021 as consumers return to their busy lives and have less time to cook at home
Convenience of instant noodles is set to support growth in the forecast period as expansions in distribution increase availability to consumers
Marketing campaigns may gain relevance in the forecast period
CATEGORY DATA
Table 265 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 266 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 267 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 268 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 269 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 270 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 271 NBO Company Shares of Rice: % Value 2016-2020
Table 272 LBN Brand Shares of Rice: % Value 2017-2020
Table 273 NBO Company Shares of Pasta: % Value 2016-2020
Table 274 LBN Brand Shares of Pasta: % Value 2017-2020
Table 275 NBO Company Shares of Noodles: % Value 2016-2020
Table 276 LBN Brand Shares of Noodles: % Value 2017-2020
Table 277 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 278 Distribution of Rice by Format: % Value 2015-2020
Table 279 Distribution of Pasta by Format: % Value 2015-2020
Table 280 Distribution of Noodles by Format: % Value 2015-2020
Table 281 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025