Packaged Food in Guatemala

Packaged Food in Guatemala

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food

Continued growth expected over coming years

Marketing campaigns

Differences in traditional and modern grocery retailers

Forecast performance

FOODSERVICE

Sales to Foodservice

Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Edible Oils in Guatemala

HEADLINES

PROSPECTS

Contraband is the biggest threat to edible oils

Olive oil continues to register strong growth

Variety in packaging

COMPETITIVE LANDSCAPE

Alimentos Ideal dominates edible oils

Domestic brands dominate edible oils

Marketing campaigns

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Guatemala

HEADLINES

PROSPECTS

Ready meals become more prevalent among modern grocery retailers

Competition between ready meals is low

Frozen pizza achieves fast growth

COMPETITIVE LANDSCAPE

Empacadora Toledo leads ready meals

Domestic and international companies compete

Marketing campaigns are rare

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 35 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 36 Distribution of Ready Meals by Format: % Value 2013-2018
Table 37 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Guatemala

HEADLINES

PROSPECTS

Artisanal products and domestic flavours expand

Cooking sauces cater to homes with busier lifestyles

Other sauces, dressings and condiments and unpackaged sales

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala leads sales

Domestic and international brands cater to different consumers

Advertising campaigns appear regularly

CATEGORY DATA

Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Guatemala

HEADLINES

PROSPECTS

Soup is mature in Guatemala

Dehydrated soup is more prevalent

Distribution

COMPETITIVE LANDSCAPE

Nestlé Guatemala dominates

Innovation is mainly seen in new flavours

Standard brands dominate soup

CATEGORY DATA

Table 52 Sales of Soup by Category: Volume 2013-2018
Table 53 Sales of Soup by Category: Value 2013-2018
Table 54 Sales of Soup by Category: % Volume Growth 2013-2018
Table 55 Sales of Soup by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Soup: % Value 2014-2018
Table 57 LBN Brand Shares of Soup: % Value 2015-2018
Table 58 Distribution of Soup by Format: % Value 2013-2018
Table 59 Forecast Sales of Soup by Category: Volume 2018-2023
Table 60 Forecast Sales of Soup by Category: Value 2018-2023
Table 61 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 62 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Guatemala

HEADLINES

PROSPECTS

Health attributes in sweet spreads

Chocolate spreads

Jams and preserves

COMPETITIVE LANDSCAPE

Envasadora de Alimentos y Conservas leads sweet spreads

Domestic brands dominate sweet spreads

Marketing campaigns and distribution

CATEGORY DATA

Table 63 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 64 Sales of Sweet Spreads by Category: Value 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 66 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 68 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 69 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 70 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Guatemala

HEADLINES

PROSPECTS

Artisanal unpackaged products are preferred over packaged alternatives

The health trend is growing in the market

Dessert mixes registers strong growth

COMPETITIVE LANDSCAPE

Bimbo de Centroamérica leads baked goods

New product launches

Domestic and standard brands are stronger in Guatemala

CATEGORY DATA

Table 74 Sales of Baked Goods by Category: Volume 2013-2018
Table 75 Sales of Baked Goods by Category: Value 2013-2018
Table 76 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 77 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 79 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 80 Distribution of Baked Goods by Format: % Value 2013-2018
Table 81 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 82 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 83 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Guatemala

HEADLINES

PROSPECTS

New products and flavours allow the category to remain active

Breakfast cereals are considered healthy

Independent small grocers leads distribution

COMPETITIVE LANDSCAPE

Kellogg de Centroamérica leads

International and domestic brands are strong in the market

Price segmentation within breakfast cereals

CATEGORY DATA

Table 85 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 86 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 90 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 91 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Guatemala

HEADLINES

PROSPECTS

Fresh fruit and vegetables is prevalent in Guatemala

Shelf stable beans is the largest category

Frozen processed potatoes registers the strongest growth

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala leads

Advertising campaigns

Distribution

CATEGORY DATA

Table 96 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 97 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 98 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 99 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 101 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 102 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 103 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 104 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Guatemala

HEADLINES

PROSPECTS

Convenience and busy lifestyles drive growth in processed meat and seafood

Different product formats

The consumer base grows as these products reach the traditional channel

COMPETITIVE LANDSCAPE

Embutidos Bremen leads

Marketing campaigns

Domestic brands lead

CATEGORY DATA

Table 107 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 108 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 109 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 110 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Guatemala

HEADLINES

PROSPECTS

Rice is the largest category

Distribution

Health attributes seen in the upper-end of the market

COMPETITIVE LANDSCAPE

Arrocera los Corrales leads

Domestic brands are more prevalent

New product launches and marketing campaigns

CATEGORY DATA

Table 118 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 119 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 120 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 121 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 123 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 124 NBO Company Shares of Rice: % Value 2014-2018
Table 125 LBN Brand Shares of Rice: % Value 2015-2018
Table 126 NBO Company Shares of Pasta: % Value 2014-2018
Table 127 LBN Brand Shares of Pasta: % Value 2015-2018
Table 128 NBO Company Shares of Noodles: % Value 2014-2018
Table 129 LBN Brand Shares of Noodles: % Value 2015-2018
Table 130 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 131 Distribution of Rice by Format: % Value 2013-2018
Table 132 Distribution of Pasta by Format: % Value 2013-2018
Table 133 Distribution of Noodles by Format: % Value 2013-2018
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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