Packaged food in Guatemala covers a large range of different products sold in the country. There are several mature areas like vegetable oil and baked goods that cater to a large consumer base of all economic classes.
The performance of packaged foods in Guatemala is expected to continue improving. One of the most important growth barriers in several areas is contraband, with many products entering illegally from Mexico.
In 2018, several packaged food areas were boosted by marketing campaigns related to the FIFA World Cup. Although Guatemala did not qualify for the event, it was still highly popular and watched by a large percentage of the population, from children to adults.
The most important distribution channel in Guatemala remains traditional open markets and independent small grocers. These stores are more prevalent in lower income areas, both in urban and rural regions.
Packaged food is expected to perform well over the forecast period, with urbanisation, convenience and demand for healthier products expected to fuel growth over the next five years. Traditional retailers will continue to dominate distribution in this area, with consumers expected to remain price sensitive and look for products that offer the best price-quality ratio.
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This industry report originates from Passport, our Packaged Food market research database.