Packaged Food in Guatemala

Packaged Food in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice outlets struggle with operation restrictions and purchasing limits in 2020
Smaller foodservice operators unable to withstand economic hardships brought by COVID-19
Operating adjustments foodservice operators have had to undertake in 2020 due to COVID-19 have made it a relatively expensive option for consumers

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Consumer demand for indulgent snacks during lockdown underpins growth in 2020

Leading players benefit from broad portfolio of global brands coupled with wide availability

Chocolate confectionery companies expected to invest in targeted digital media advertisement campaigns in 2020

RECOVERY AND OPPORTUNITIES

Return of social activities and on-the-go purchases anticipated to aid recovery over the forecast period

Premiumisation trend expected to enable higher value growth over the forecast period

Sales are expected to benefit from population growth and increased product segmentation over the forecast period

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2020
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Guatemala

KEY DATA FINDINGS

2020 IMPACT

The impact of COVID-19 is expected to dampen retail volume sales in 2020, with gum an impulse purchase

Kraft is expected to maintain its dominant position in gum in 2020

Brands turn to social media to reconnect with isolated consumers in 2020

RECOVERY AND OPPORTUNITIES

Chewing gum set to experience dynamic growth over the forecast period due to functional benefits

Mint flavours expected to remain the most popular amongst consumers

New flavour variant launches are expected throughout the forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Gum: % Value 2016-2020
Table 36 LBN Brand Shares of Gum: % Value 2017-2020
Table 37 Distribution of Gum by Format: % Value 2015-2020
Table 38 Forecast Sales of Gum by Category: Volume 2020-2025
Table 39 Forecast Sales of Gum by Category: Value 2020-2025
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Relatively low price points increasingly attract consumers in 2020

A fragmented competitive environment supports consumer experimentation

Leading player Productora Centroamericana de Alimentos faces growing competition

RECOVERY AND OPPORTUNITIES

Independent small grocers will likely remain the dominant distribution channel over the forecast period

Consumers are likely to get increasingly price sensitive into the forecast period, to the benefit of domestic players

A growing young demographic bodes well for sugar confectionery over the forecast period

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2020
Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala

KEY DATA FINDINGS

2020 IMPACT

A shift to at-home consumption in 2020 underpins growth despite restrictive lockdown measures

Healthier lifestyle trends are likely to boost the sales of snack bars in 2020

Local start-up company Snackerie proves there is potential for healthy offerings to grow in 2020

RECOVERY AND OPPORTUNITIES

Private label brands likely to see retail volume growth over the forecast period as the pandemic lowers disposable incomes

More health-oriented products are expected to be launched in sweet biscuits over the forecast period, to adapt to a health-conscious consumer base

Considerable opportunity for new entrants in snack bars and fruit snacks over the forecast period

CATEGORY DATA

Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 64 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 65 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 66 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 67 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 68 Distribution of Snack Bars by Format: % Value 2015-2020
Table 69 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 70 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Guatemala

KEY DATA FINDINGS

2020 IMPACT

COVID-19 closes vital on-trade outlets dampening foodservice volume in 2020

Helados Sarita maintains its dominant position amidst growing competition in 2020

Small brand Eyespop leads in innovation in ice cream by creating pop-up on-trade outlets

RECOVERY AND OPPORTUNITIES

Flavour innovations and cross-category brand extensions have strong potential to increase over the forecast period

Impulse ice cream is positioned best for growth over the forecast period

Growing consumer preferences for healthier snacks poses significant challenge for ice cream over the forecast period

CATEGORY DATA

Table 74 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 75 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 82 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 83 Distribution of Ice Cream by Format: % Value 2015-2020
Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales of savoury snacks expected to grow in 2020 as on-trade outlets close and consumers increase at-home consumption

Competitors may benefit from Distribuidora Diana SA’s supply issues in 2020

Local brand Nau continues to gain importance in savoury snacks due to its health-oriented positioning

RECOVERY AND OPPORTUNITIES

Resurgence of impulse purchases and increased consumption opportunities expected to underpin popularity of savoury snacks over the forecast period

Nuts, seeds and trail mixes are anticipated to continue posting strong growth in current value sales over the forecast period

Private label brands expected to increase in popularity over the forecast period as the pandemic lowers disposable incomes

CATEGORY DATA

Table 88 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 89 Sales of Savoury Snacks by Category: Value 2015-2020
Table 90 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 91 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 92 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 93 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 94 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 95 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 96 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 97 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 98 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Despite increased stockpiling in the beginning of 2020, baby food is expected to struggle as many consumers opt to breastfeed before buying milk formula

Nestlé is expected to maintain its dominance in 2020 due to good brand awareness and expansion in distribution capabilities

Smaller players may struggle to survive the lockdown in 2020

RECOVERY AND OPPORTUNITIES

Competition expected to intensify in prepared baby food over the forecast period

Companies are likely to strengthen relationships with health care professionals to promote baby milk over the forecast period

Over the forecast period, premiumisation is expected to aid value growth

CATEGORY DATA

Table 99 Sales of Baby Food by Category: Volume 2015-2020
Table 100 Sales of Baby Food by Category: Value 2015-2020
Table 101 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 102 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Baby Food: % Value 2016-2020
Table 104 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 105 Distribution of Baby Food by Format: % Value 2015-2020
Table 106 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 107 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 108 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 109 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads expecting a boost in sales due to more at-home consumption in 2020

Local players invest in initiatives to battle COVID-19 on the frontlines in 2020

Consumers tend to favour their accustomed brands of butter with little incentive to switch in 2020

RECOVERY AND OPPORTUNITIES

Consumption of butter expected to remain mostly limited to higher income consumers over the forecast period

Polarisation in butter and spreads is likely to continue over the forecast period

Limited innovation opportunities may moderate growth over the forecast period

CATEGORY DATA

Table 110 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 111 Sales of Butter and Spreads by Category: Value 2015-2020
Table 112 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 113 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 114 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 115 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 116 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 117 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 118 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 119 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 120 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Demand for cheese will likely be boosted by increased at-home consumption and use in cooking activities in 2020

Imported brands may be more negatively impacted by COVID-19 than local brands in 2020

Domestic company Fábrica de Productos Lácteos Parma is expected to maintain lead in 2020 due to competitive prices

RECOVERY AND OPPORTUNITIES

Highly fragmented nature of cheese is expected to bolster performance over the forecast period with a wide variety of products available at various price points

Sales growth will be underpinned by increased availability across traditional and modern grocery retailers over the forecast period

Interest in premium cheese products is likely to increase over the forecast period

CATEGORY DATA

Table 121 Sales of Cheese by Category: Volume 2015-2020
Table 122 Sales of Cheese by Category: Value 2015-2020
Table 123 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 124 Sales of Cheese by Category: % Value Growth 2015-2020
Table 125 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 126 NBO Company Shares of Cheese: % Value 2016-2020
Table 127 LBN Brand Shares of Cheese: % Value 2017-2020
Table 128 Distribution of Cheese by Format: % Value 2015-2020
Table 129 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 130 Forecast Sales of Cheese by Category: Value 2020-2025
Table 131 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 132 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Guatemala

KEY DATA FINDINGS

2020 IMPACT

COVID-19 raises importance of retail channel as many foodservice outlets are forced to stay shut due to lockdown restrictions in 2020

Retailers enact purchasing limits for essential items in 2020 which could hurt volume sales of drinking milk products

Distribuidora Dos Pinos, SA is expected to take the leading position from Nestlé Guatemala SA in 2020

RECOVERY AND OPPORTUNITIES

More launches of high-protein drinking milk products expected over the forecast period

Fresh and shelf stable milk likely to benefit from a closing price gap over the forecast period

Premium options are gaining interest among high-income consumers, but economy and standard options will likely remain the most important over the forecast period

CATEGORY DATA

Table 133 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 134 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 135 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 136 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 137 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 138 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 139 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 140 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 141 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 142 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Guatemala

KEY DATA FINDINGS

2020 IMPACT

COVID-19 shifts importance to retail channel as many foodservice outlets are forced to stay shut due to lockdown restrictions in 2020

Danone Guatemala is expected to retain lead in 2020 due to active sales representatives in key modern grocery retailers

Glad Yogurt extends its presence in 2020 by focusing on large packaging formats

RECOVERY AND OPPORTUNITIES

Growing competition with snacks may hinder growth for yoghurt over the forecast period

Convenient positioning of yoghurt as a breakfast and lunch option is set to benefit performance over the forecast period

Companies with local production plants may gain more share over the forecast period

CATEGORY DATA

Table 144 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 145 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 146 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 150 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Sales of cream and condensed milk are anticipated to experience a boost from more at-home consumption in 2020

Nestlé Guatemala SA reinvents its distribution process in 2020 as a response to difficulties in retailers’ operations

Domestic players set to lead cream in 2020 due to strong local production

RECOVERY AND OPPORTUNITIES

Price is likely to gain importance over the forecast period as the economic fallout of COVID-19 lowers purchasing power of some consumers

Over the forecast period cream is expected to remain a staple amongst Guatemalans of all socioeconomic levels

Over the forecast period companies may decide to focus on developing social media campaigns to promote consumption

CATEGORY DATA

Table 155 Sales of Other Dairy by Category: Volume 2015-2020
Table 156 Sales of Other Dairy by Category: Value 2015-2020
Table 157 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 158 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 159 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 160 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 161 Distribution of Other Dairy by Format: % Value 2015-2020
Table 162 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 163 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions create more time for cooking at home boosting the sales of edible oils in 2020

Increased health awareness supports growth of soy and olive oil

ompanies donate products to support local consumers in 2020, while Alimentos Ideal continues to lead

RECOVERY AND OPPORTUNITIES

Price will continue dictating purchasing decisions for Guatemalan consumers in the forecast period

Strong online presence will become increasingly important over the forecast period

Contraband continues to threaten the development of edible oils in Guatemala

CATEGORY DATA

Table 166 Sales of Edible Oils by Category: Volume 2015-2020
Table 167 Sales of Edible Oils by Category: Value 2015-2020
Table 168 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 169 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 170 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 171 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 172 Distribution of Edible Oils by Format: % Value 2015-2020
Table 173 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 174 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 175 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 176 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and restaurant closures increase consumption opportunities for ready meals in 2020

Wal-Mart Centroamérica expands with delivery service apps in 2020, attracting consumers with lower prices than other fast food options

Empacadora Toledo continues to lead ready meals in 2020

RECOVERY AND OPPORTUNITIES

Return to normal life expected to slow down growth in 2021, but the convenience of ready meals will continue to drive growth throughout the remainder of the forecast period

New entrants expected over the forecast period

Widening consumer base will support further growth

CATEGORY DATA

Table 177 Sales of Ready Meals by Category: Volume 2015-2020
Table 178 Sales of Ready Meals by Category: Value 2015-2020
Table 179 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 180 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 181 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 182 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 183 Distribution of Ready Meals by Format: % Value 2015-2020
Table 184 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 185 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 186 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 187 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Consumer demand for sauces spikes in 2020 because of lockdown restrictions which have increased consumer’s cooking opportunities

In 2020, chili sauces continue to gain popularity, and consumers turn towards tomato pastes and purées

In 2020, Alimentos Kern de Guatemala continues to lead

RECOVERY AND OPPORTUNITIES

Return to normal lives in 2021 will effectively lower consumption opportunities in the short-term at least

Flavour expansions and new entrants will support growth in the forecast period

Improvements with packaging formats set to support in-store promotion and consumer awareness

CATEGORY DATA

Table 188 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 189 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 190 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 191 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 192 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 193 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 194 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Demand for sweet spreads grows in 2020 as consumers seek indulgences during self-isolation periods

Emerging brands invigorate demand for honey at weekend markets in 2020

Domestic brands continue to dominate sweet spreads in Guatemala

RECOVERY AND OPPORTUNITIES

Jams and preserves set to remain the most popular over the forecast period

Weekend market stands will continue promoting innovation and supporting the launch of new brands

Price and natural positioning will be most important purchasing criterion in the forecast period

CATEGORY DATA

Table 199 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 200 Sales of Sweet Spreads by Category: Value 2015-2020
Table 201 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 202 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 203 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 204 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 205 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 206 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 207 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 208 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 209 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Demand for soup slightly increases in 2020 as consumers can easily prepare it at home during lockdown

Price and flavour guide consumers’ purchasing decisions in 2020

Nestlé continues to dominate with its low-priced Maggi brand in 2020

RECOVERY AND OPPORTUNITIES

Dehydrated soup will continue driving demand and dominating sales over the forecast period

Flavour will continue to guide consumers’ decisions supporting innovation in this regard

Innovative new packaging launches set to stir up competition

CATEGORY DATA

Table 210 Sales of Soup by Category: Volume 2015-2020
Table 211 Sales of Soup by Category: Value 2015-2020
Table 212 Sales of Soup by Category: % Volume Growth 2015-2020
Table 213 Sales of Soup by Category: % Value Growth 2015-2020
Table 214 NBO Company Shares of Soup: % Value 2016-2020
Table 215 LBN Brand Shares of Soup: % Value 2017-2020
Table 216 Distribution of Soup by Format: % Value 2015-2020
Table 217 Forecast Sales of Soup by Category: Volume 2020-2025
Table 218 Forecast Sales of Soup by Category: Value 2020-2025
Table 219 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 220 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Guatemala

KEY DATA FINDINGS

2020 IMPACT

National lockdown due to COVID-19 disrupts some purchasing patterns in 2020

Demand for cakes rises as companies expand their e-commerce and delivery services

Artisanal products dominate baked goods in 2020, followed by the leading branded player Bimbo de Centroamérica

RECOVERY AND OPPORTUNITIES

Bread will continue to be in high demand in the forecast period due to popularity in Guatemalans’ daily lives

Dessert mixes set to record the most dynamic growth in the forecast period, benefitting from innovations in line with the growing health trend

E-commerce may gain importance in the forecast period

CATEGORY DATA

Table 221 Sales of Baked Goods by Category: Volume 2015-2020
Table 222 Sales of Baked Goods by Category: Value 2015-2020
Table 223 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 224 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 225 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 226 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 227 Distribution of Baked Goods by Format: % Value 2015-2020
Table 228 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 229 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 230 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 231 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Consumers begin to panic buy breakfast cereals at the onset of lockdown in 2020, while brands struggle to keep up

Flakes without sugar continue to be in highest demand in 2020

Despite losing some value share, Kellogg continues to lead breakfast cereals in 2020 by far

RECOVERY AND OPPORTUNITIES

Consumers will increasingly be searching for healthy breakfast cereals in the forecast period

Innovation in terms of packaging set to appeal to low-income consumers

Muesli and granola set to perform well in forecast period, benefitting from increasing health and wellness trend

CATEGORY DATA

Table 232 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 233 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 234 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 235 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 236 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 237 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 238 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 239 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 240 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 241 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 242 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood benefits from the closure of weekend markets, where its fresh counterparts are sold, for several months in 2020

Ease of preparation and longer shelf life drives demand for processed meat and seafood in 2020

Local brands continue to dominate, with Embutidos Bremen SA set to remain the leading player in 2020

RECOVERY AND OPPORTUNITIES

Slowdown expected in 2021, but convenience of processed meat and seafood is set to support strong growth in the rest of the forecast period

Anticipated strong growth of processed seafood supported by rising health and wellness awareness

Promotional activities will become increasingly digitalised in the forecast period

CATEGORY DATA

Table 243 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 244 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 245 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 246 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 247 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 248 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 249 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 250 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 251 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 252 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 253 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Closure of local markets with fresh produce in 2020 promotes growth of processed fruit and vegetables

Rise of home-cooking supports growth of frozen processed potatoes, as well as shelf stable beans and tomatoes in 2020

Expansions in distribution channels expected in 2020 as brands try to meet blossoming demand

RECOVERY AND OPPORTUNITIES

Consumer preference of fresh produce will contribute to slowing current value growth in 2021

Frozen processed potatoes set to be the most dynamic product category in the forecast period

More product partnerships may proliferate in the forecast period

CATEGORY DATA

Table 254 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 255 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 256 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 257 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 258 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 259 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 260 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 261 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 262 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 263 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Demand for basic goods including rice, pasta and noodles skyrockets in 2020 as a result of the COVID-19 pandemic

Instant noodles and pasta gain prevalence as easy to prepare meals in 2020

Domestic brands continue to lead in pasta and rice, while noodles are dominated by imported brands

RECOVERY AND OPPORTUNITIES

Sharp slowdown expected in 2021 as consumers return to their busy lives and have less time to cook at home

Convenience of instant noodles is set to support growth in the forecast period as expansions in distribution increase availability to consumers

Marketing campaigns may gain relevance in the forecast period

CATEGORY DATA

Table 265 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 266 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 267 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 268 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 269 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 270 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 271 NBO Company Shares of Rice: % Value 2016-2020
Table 272 LBN Brand Shares of Rice: % Value 2017-2020
Table 273 NBO Company Shares of Pasta: % Value 2016-2020
Table 274 LBN Brand Shares of Pasta: % Value 2017-2020
Table 275 NBO Company Shares of Noodles: % Value 2016-2020
Table 276 LBN Brand Shares of Noodles: % Value 2017-2020
Table 277 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 278 Distribution of Rice by Format: % Value 2015-2020
Table 279 Distribution of Pasta by Format: % Value 2015-2020
Table 280 Distribution of Noodles by Format: % Value 2015-2020
Table 281 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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