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Country Report

Packaged food in

Packaged Food in Guatemala

187 pages, Dec 2018

US$7,150

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Executive Summary

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Rising demand for convenience fuelling demand for packaged food

Packaged food in Guatemala covers a large range of different products sold in the country. There are several mature areas like vegetable oil and baked goods that cater to a large consumer base of all economic classes.

Continued growth expected over coming years

The performance of packaged foods in Guatemala is expected to continue improving. One of the most important growth barriers in several areas is contraband, with many products entering illegally from Mexico.

Marketing campaigns

In 2018, several packaged food areas were boosted by marketing campaigns related to the FIFA World Cup. Although Guatemala did not qualify for the event, it was still highly popular and watched by a large percentage of the population, from children to adults.

Differences in traditional and modern grocery retailers

The most important distribution channel in Guatemala remains traditional open markets and independent small grocers. These stores are more prevalent in lower income areas, both in urban and rural regions.

Forecast performance

Packaged food is expected to perform well over the forecast period, with urbanisation, convenience and demand for healthier products expected to fuel growth over the next five years. Traditional retailers will continue to dominate distribution in this area, with consumers expected to remain price sensitive and look for products that offer the best price-quality ratio.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Guatemala for free.

The Packaged food in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Guatemala?
What are the major brands in Guatemala?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Guatemala

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food

Continued growth expected over coming years

Marketing campaigns

Differences in traditional and modern grocery retailers

Forecast performance

FOODSERVICE

Sales to Foodservice

Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Dairy in Guatemala

HEADLINES

PROSPECTS

Cream is the largest product category

Distribution

Coffee whiteners registers the strongest growth in 2018

COMPETITIVE LANDSCAPE

Nestlé Guatemala SA leads other dairy

Domestic and international brands prevail in different categories

Prices

CATEGORY DATA

Table 19 Sales of Other Dairy by Category: Volume 2013-2018
Table 20 Sales of Other Dairy by Category: Value 2013-2018
Table 21 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 22 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 24 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 25 Distribution of Other Dairy by Format: % Value 2013-2018
Table 26 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 27 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 28 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Guatemala

HEADLINES

PROSPECTS

Yoghurt begins to enter the traditional channel

How yoghurt is consumed

Unpackaged yoghurt poses no threat

COMPETITIVE LANDSCAPE

Danone Guatemala leads yoghurt and sour milk products

New product launches

Price segments of yoghurt

CATEGORY DATA

Table 30 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 31 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 32 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 33 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 35 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 36 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 37 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 38 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 39 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Guatemala

HEADLINES

PROSPECTS

Contraband is the biggest threat to edible oils

Olive oil continues to register strong growth

Variety in packaging

COMPETITIVE LANDSCAPE

Alimentos Ideal dominates edible oils

Domestic brands dominate edible oils

Marketing campaigns

CATEGORY DATA

Table 41 Sales of Edible Oils by Category: Volume 2013-2018
Table 42 Sales of Edible Oils by Category: Value 2013-2018
Table 43 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 44 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 46 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 47 Distribution of Edible Oils by Format: % Value 2013-2018
Table 48 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 49 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 50 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 51 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Guatemala

HEADLINES

PROSPECTS

Ready meals become more prevalent among modern grocery retailers

Competition between ready meals is low

Frozen pizza achieves fast growth

COMPETITIVE LANDSCAPE

Empacadora Toledo leads ready meals

Domestic and international companies compete

Marketing campaigns are rare

CATEGORY DATA

Table 52 Sales of Ready Meals by Category: Volume 2013-2018
Table 53 Sales of Ready Meals by Category: Value 2013-2018
Table 54 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 55 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 57 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 58 Distribution of Ready Meals by Format: % Value 2013-2018
Table 59 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 60 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 61 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 62 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Guatemala

HEADLINES

PROSPECTS

Artisanal products and domestic flavours expand

Cooking sauces cater to homes with busier lifestyles

Other sauces, dressings and condiments and unpackaged sales

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala leads sales

Domestic and international brands cater to different consumers

Advertising campaigns appear regularly

CATEGORY DATA

Table 63 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 64 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 65 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 66 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 68 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 69 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 70 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 71 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 72 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Guatemala

HEADLINES

PROSPECTS

Soup is mature in Guatemala

Dehydrated soup is more prevalent

Distribution

COMPETITIVE LANDSCAPE

Nestlé Guatemala dominates

Innovation is mainly seen in new flavours

Standard brands dominate soup

CATEGORY DATA

Table 74 Sales of Soup by Category: Volume 2013-2018
Table 75 Sales of Soup by Category: Value 2013-2018
Table 76 Sales of Soup by Category: % Volume Growth 2013-2018
Table 77 Sales of Soup by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Soup: % Value 2014-2018
Table 79 LBN Brand Shares of Soup: % Value 2015-2018
Table 80 Distribution of Soup by Format: % Value 2013-2018
Table 81 Forecast Sales of Soup by Category: Volume 2018-2023
Table 82 Forecast Sales of Soup by Category: Value 2018-2023
Table 83 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Guatemala

HEADLINES

PROSPECTS

Health attributes in sweet spreads

Chocolate spreads

Jams and preserves

COMPETITIVE LANDSCAPE

Envasadora de Alimentos y Conservas leads sweet spreads

Domestic brands dominate sweet spreads

Marketing campaigns and distribution

CATEGORY DATA

Table 85 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 86 Sales of Sweet Spreads by Category: Value 2013-2018
Table 87 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 88 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 90 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 91 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 92 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 93 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 94 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Guatemala

HEADLINES

PROSPECTS

Artisanal unpackaged products are preferred over packaged alternatives

The health trend is growing in the market

Dessert mixes registers strong growth

COMPETITIVE LANDSCAPE

Bimbo de Centroamérica leads baked goods

New product launches

Domestic and standard brands are stronger in Guatemala

CATEGORY DATA

Table 96 Sales of Baked Goods by Category: Volume 2013-2018
Table 97 Sales of Baked Goods by Category: Value 2013-2018
Table 98 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 99 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 101 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 102 Distribution of Baked Goods by Format: % Value 2013-2018
Table 103 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 104 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 105 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Guatemala

HEADLINES

PROSPECTS

New products and flavours allow the category to remain active

Breakfast cereals are considered healthy

Independent small grocers leads distribution

COMPETITIVE LANDSCAPE

Kellogg de Centroamérica leads

International and domestic brands are strong in the market

Price segmentation within breakfast cereals

CATEGORY DATA

Table 107 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 108 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 109 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 110 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 112 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 113 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 114 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 115 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 116 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Guatemala

HEADLINES

PROSPECTS

Fresh fruit and vegetables is prevalent in Guatemala

Shelf stable beans is the largest category

Frozen processed potatoes registers the strongest growth

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala leads

Advertising campaigns

Distribution

CATEGORY DATA

Table 118 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 119 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 120 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 121 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 123 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 124 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Guatemala

HEADLINES

PROSPECTS

Convenience and busy lifestyles drive growth in processed meat and seafood

Different product formats

The consumer base grows as these products reach the traditional channel

COMPETITIVE LANDSCAPE

Embutidos Bremen leads

Marketing campaigns

Domestic brands lead

CATEGORY DATA

Table 129 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 130 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 131 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 132 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 133 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 134 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 135 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 136 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 137 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 138 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 139 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Guatemala

HEADLINES

PROSPECTS

Rice is the largest category

Distribution

Health attributes seen in the upper-end of the market

COMPETITIVE LANDSCAPE

Arrocera los Corrales leads

Domestic brands are more prevalent

New product launches and marketing campaigns

CATEGORY DATA

Table 140 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 141 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 142 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 143 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 144 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 145 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 146 NBO Company Shares of Rice: % Value 2014-2018
Table 147 LBN Brand Shares of Rice: % Value 2015-2018
Table 148 NBO Company Shares of Pasta: % Value 2014-2018
Table 149 LBN Brand Shares of Pasta: % Value 2015-2018
Table 150 NBO Company Shares of Noodles: % Value 2014-2018
Table 151 LBN Brand Shares of Noodles: % Value 2015-2018
Table 152 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 153 Distribution of Rice by Format: % Value 2013-2018
Table 154 Distribution of Pasta by Format: % Value 2013-2018
Table 155 Distribution of Noodles by Format: % Value 2013-2018
Table 156 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 157 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 158 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 159 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Chocolate Confectionery in Guatemala

HEADLINES

PROSPECTS

Chocolate confectionery continues to register strong growth

Standard chocolate confectionery is the most popular

Premium chocolate confectionery a growing niche

COMPETITIVE LANDSCAPE

Ninoshka remains the leading player

New product launches

Both international and domestic brands have a strong presence in the category

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 160 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 161 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 162 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 163 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 164 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 165 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 166 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 167 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 168 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 169 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 170 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 171 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Guatemala

HEADLINES

PROSPECTS

Gum driven by impulse sales

Chewing gum the most popular format

Gum flavours

COMPETITIVE LANDSCAPE

Kraft Centroamerica continues to dominate the category

International brands the most prevalent

New product launches

CATEGORY DATA

Table 172 Sales of Gum by Category: Volume 2013-2018
Table 173 Sales of Gum by Category: Value 2013-2018
Table 174 Sales of Gum by Category: % Volume Growth 2013-2018
Table 175 Sales of Gum by Category: % Value Growth 2013-2018
Table 176 NBO Company Shares of Gum: % Value 2014-2018
Table 177 LBN Brand Shares of Gum: % Value 2015-2018
Table 178 Distribution of Gum by Format: % Value 2013-2018
Table 179 Forecast Sales of Gum by Category: Volume 2018-2023
Table 180 Forecast Sales of Gum by Category: Value 2018-2023
Table 181 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 182 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Guatemala

HEADLINES

PROSPECTS

Impulse ice cream dominates sales

Vanilla, chocolate and strawberry the most popular flavours

Strong competition from alternative products

COMPETITIVE LANDSCAPE

Helados Sarita continues to dominate sales

New product launches

More innovation seen in the foodservice channel

CATEGORY DATA

Table 183 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 184 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 185 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 186 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 187 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 188 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 189 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 190 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 191 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 192 Distribution of Ice Cream by Format: % Value 2013-2018
Table 193 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 194 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 195 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 196 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Guatemala

HEADLINES

PROSPECTS

Innovation mainly centres around new flavours

Competition from other snack categories

Healthier snacks

COMPETITIVE LANDSCAPE

Productos Alimenticios René leads the category

Domestic and imported brands have a strong presence

Standard brands the most prevalent

CATEGORY DATA

Table 197 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 198 Sales of Savoury Snacks by Category: Value 2013-2018
Table 199 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 200 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 201 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 202 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 203 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 204 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 205 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 206 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 207 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Guatemala

HEADLINES

PROSPECTS

Sugar confectionery remains a mature category

Independent small grocers lead sales

The most popular products

COMPETITIVE LANDSCAPE

Sugar confectionery remains a fairly fragmented category

Productora Centroamericana de Alimentos remains the leading player

Domestic companies have a stronger presence

Summary 3 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 208 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 209 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 210 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 211 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 212 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 213 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 214 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 215 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 216 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 217 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 218 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 219 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala

HEADLINES

PROSPECTS

Healthier biscuits launched in the premium segment

Snack bars remains the most active category in terms of new launches

Fruit snacks

COMPETITIVE LANDSCAPE

Comercial Pozuelo Guatemala leads the category

Innovation mainly centred around new flavours and from private label players

Tasu an innovative fruit snack

CATEGORY DATA

Table 220 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 221 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 222 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 223 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 224 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 225 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 226 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 227 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 228 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 229 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 230 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 231 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 232 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 233 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 234 Distribution of Snack Bars by Format: % Value 2013-2018
Table 235 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 236 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 237 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 238 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 239 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Guatemala

HEADLINES

PROSPECTS

Breastfeeding in Guatemala

Powder dominates milk formula while special baby milk formula grows fastest

Consumer base growth and the distribution of baby food

COMPETITIVE LANDSCAPE

Nestlé Guatemala dominates baby food

Marketing strategies

International companies dominate

CATEGORY DATA

Table 240 Sales of Baby Food by Category: Volume 2013-2018
Table 241 Sales of Baby Food by Category: Value 2013-2018
Table 242 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 243 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 244 NBO Company Shares of Baby Food: % Value 2014-2018
Table 245 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 246 Distribution of Baby Food by Format: % Value 2013-2018
Table 247 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 248 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 249 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 250 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Guatemala

HEADLINES

PROSPECTS

Butter and spreads is mature

Consumers are price-sensitive

Distribution varies according to the products

COMPETITIVE LANDSCAPE

Unilever de Centroamérica SA leads butter and spreads

Innovation is slow in butter and spreads

International and domestic brands are both strong in butter and spreads

CATEGORY DATA

Table 251 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 252 Sales of Butter and Spreads by Category: Value 2013-2018
Table 253 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 254 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 255 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 256 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 257 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 258 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 259 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 260 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 261 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Guatemala

HEADLINES

PROSPECTS

Healthier and different kinds of cheese seen in Guatemala

Packaged cheese is more prevalent

Traditional grocery retailers is the most important distribution channel

COMPETITIVE LANDSCAPE

Fábrica de Productos Lácteos Parma leads cheese in 2018

Advertising campaigns

Domestic brands are more prevalent

CATEGORY DATA

Table 262 Sales of Cheese by Category: Volume 2013-2018
Table 263 Sales of Cheese by Category: Value 2013-2018
Table 264 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 265 Sales of Cheese by Category: % Value Growth 2013-2018
Table 266 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 267 NBO Company Shares of Cheese: % Value 2014-2018
Table 268 LBN Brand Shares of Cheese: % Value 2015-2018
Table 269 Distribution of Cheese by Format: % Value 2013-2018
Table 270 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 271 Forecast Sales of Cheese by Category: Value 2018-2023
Table 272 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 273 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Guatemala

HEADLINES

PROSPECTS

New packaging brings dynamism to drinking milk products

Controversial milk products

Different types of milk

COMPETITIVE LANDSCAPE

Nestlé Guatemala SA leads drinking milk products

Advertising campaigns

New product launches

CATEGORY DATA

Table 274 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 275 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 276 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 277 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 278 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 279 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 280 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 281 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 282 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 283 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 284 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Guatemala

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Executive Summary

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Rising demand for convenience fuelling demand for packaged food

Continued growth expected over coming years

Marketing campaigns

Differences in traditional and modern grocery retailers

Forecast performance

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Overview

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Table of Contents

Packaged Food in Guatemala

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food

Continued growth expected over coming years

Marketing campaigns

Differences in traditional and modern grocery retailers

Forecast performance

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Other Dairy in Guatemala

HEADLINES

PROSPECTS

Cream is the largest product category

Distribution

Coffee whiteners registers the strongest growth in 2018

COMPETITIVE LANDSCAPE

Nestlé Guatemala SA leads other dairy

Domestic and international brands prevail in different categories

Prices

CATEGORY DATA

Yoghurt and Sour Milk Products in Guatemala

HEADLINES

PROSPECTS

Yoghurt begins to enter the traditional channel

How yoghurt is consumed

Unpackaged yoghurt poses no threat

COMPETITIVE LANDSCAPE

Danone Guatemala leads yoghurt and sour milk products

New product launches

Price segments of yoghurt

CATEGORY DATA

Edible Oils in Guatemala

HEADLINES

PROSPECTS

Contraband is the biggest threat to edible oils

Olive oil continues to register strong growth

Variety in packaging

COMPETITIVE LANDSCAPE

Alimentos Ideal dominates edible oils

Domestic brands dominate edible oils

Marketing campaigns

CATEGORY DATA

Ready Meals in Guatemala

HEADLINES

PROSPECTS

Ready meals become more prevalent among modern grocery retailers

Competition between ready meals is low

Frozen pizza achieves fast growth

COMPETITIVE LANDSCAPE

Empacadora Toledo leads ready meals

Domestic and international companies compete

Marketing campaigns are rare

CATEGORY DATA

Sauces, Dressings and Condiments in Guatemala

HEADLINES

PROSPECTS

Artisanal products and domestic flavours expand

Cooking sauces cater to homes with busier lifestyles

Other sauces, dressings and condiments and unpackaged sales