Packaged Food in Hong Kong, China

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Hong Kong, China?
  • Which are the leading brands in Packaged Food in Hong Kong, China?
  • How are products distributed in Packaged Food in Hong Kong, China?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
New cooking ideas and emphasising local roots feature strongly as companies respond to the pandemic
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Larger players open up their retail sales avenue, but smaller companies cannot absorb foodservice losses Product and service offering becomes leaner as footfall takes a hit Hong Kongers shift towards lower-end foodservice outlets in response to pandemic
Consumer Foodservice
Cross-channel initiatives seen as players look to keep consumers interested amid health crisis Independent outlets looking to further differentiate from chained players Foodpanda expands into online grocery delivery as Hong Kongers stay at home
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Drastic decrease in foodservice sales of edible oils due to consumers staying at home
Minimal retail growth of oil despite consumers spending more time at home
Edible oil player positions remain stable, price remains key factor

RECOVERY AND OPPORTUNITIES

High smoke point expected to be promoted as a key selling point
Spray packaging trend set to continue due to healthiness and convenience
Increased competition expected for olive oil due to appeal of alternate products and growing number of imported brands

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Chilled ready meals losing traction whilst frozen ready meals boom thanks to offering long storage times
Dumplings remain Hong Kong favourite, with Omnipork disrupting the market
Fruitful Yield’s ready-to-eat meal box becomes popular lockdown choice

RECOVERY AND OPPORTUNITIES

Sales of on-the-go options expected to recover as COVID-19 restrictions are lifted
Rising health trend set to drive healthier chilled ready meal choices
Indulgence expected as consumers seek to return to normality

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 35 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 36 Distribution of Ready Meals by Format: % Value 2015-2020 Table 37 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 38 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Sauces, dressings and condiments experience greatest growth as consumers turn to them for both home-prepared meals and take-aways
Cooking demonstrations increase as consumers seek inspiration for home-prepared meals
Premiumisation of Chinese sauces, dressings and condiments continues as it benefits from association with and family values superior craftmanship

RECOVERY AND OPPORTUNITIES

Liquid stocks and fonds expected to continue momentum due to convenient and diverse application
Lee Kum Kee’s set to maintain lead with innovations in vegetarian products
Average unit volume decreases in line with premiumisation trend

CATEGORY DATA

Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 45 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 46 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 47 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 48 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Growth of sweet spreads as consumers seek complement for increased consumption of bread
Consumers favour local brands, scepticism towards Manuka honey cools interest
Kerra coconut spread thrives due to novelty and health factors

RECOVERY AND OPPORTUNITIES

Rising health awareness set to reduce volume sales of jam and preserves
Naturalness expected to remain key selling point for sweet spreads
Sweet spreads set to lose shares through indirect competition with dairy products

CATEGORY DATA

Table 53 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 54 Sales of Sweet Spreads by Category: Value 2015-2020 Table 55 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 56 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 57 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 58 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 59 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 60 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 61 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 62 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 63 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Soup experiences boosted retail value growth as a favoured home food
Swanson emphasises naturalness and richness as consumers favour quality ingredients
Chinese soup manufacturers face increasing pressure from Japanese players

RECOVERY AND OPPORTUNITIES

Ready-to-drink soup set to see high potential growth due to increasing interest convenience trend
Soup to experience increasing demand in the foodservice channel
Diversification expected as consumers are increasingly open to offerings from different cultures

CATEGORY DATA

Table 65 Sales of Soup by Category: Volume 2015-2020 Table 66 Sales of Soup by Category: Value 2015-2020 Table 67 Sales of Soup by Category: % Volume Growth 2015-2020 Table 68 Sales of Soup by Category: % Value Growth 2015-2020 Table 69 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 70 NBO Company Shares of Soup: % Value 2016-2020 Table 71 LBN Brand Shares of Soup: % Value 2017-2020 Table 72 Distribution of Soup by Format: % Value 2015-2020 Table 73 Forecast Sales of Soup by Category: Volume 2020-2025 Table 74 Forecast Sales of Soup by Category: Value 2020-2025 Table 75 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 76 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Packaged products see sharp rise in sales due to home seclusion and social distancing
Unpackaged baked goods suffer as consumers shun bakeries
The Garden Co Ltd retains lead as its nearest rival Maxim’s records losses

RECOVERY AND OPPORTUNITIES

Unpackaged cakes and pastries hold the key to growth
Immunity boosting properties could inspire innovation over the forecast period
Is easy plastic packaging here to stay as food hygiene concerns rocket?

CATEGORY DATA

Table 77 Sales of Baked Goods by Category: Volume 2015-2020 Table 78 Sales of Baked Goods by Category: Value 2015-2020 Table 79 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 80 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 81 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 82 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 83 Distribution of Baked Goods by Format: % Value 2015-2020 Table 84 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 85 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 86 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 87 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals sees strong gains but fails to attract new consumers
Foodservice operators losing out on breakfast
Unhealthy image limits growth of children’s breakfast cereals, while online sales take off

RECOVERY AND OPPORTUNITIES

Muesli and granola: Healthy, tasty and innovative
Nature’s Path leading an organic revolution within breakfast cereals
Kellogg’s and Quaker set to retain dominance

CATEGORY DATA

Table 88 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 89 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 90 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 91 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 92 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 93 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 94 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 95 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 96 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 97 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 98 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Processed meat thrives as consumers go in search of convenience
Stockpiling helps drive sales with consumers concerned over food shortages
Foodservice sales slump as consumers avoid eating out

RECOVERY AND OPPORTUNITIES

Shelf stable products face an uncertain future due to negative image
Meat substitutes on the rise as Omnipork captures the headlines
Could a shift in distribution save processed meat and seafood?

CATEGORY DATA

Table 99 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 100 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 101 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 102 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 103 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 104 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 105 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 106 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 107 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 108 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 109 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 110 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 111 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 112 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 113 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 114 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Shortage of fresh fruit and vegetables supports demand for shelf stable options
Recipe sharing helps to generate interest and demand
Foodservice sales slump in the face of COVID-19

RECOVERY AND OPPORTUNITIES

Preference for fresh fruit and vegetables likely to limit growth over the forecast period
Manufacturers and retailers turn to healthier options to drive sales
Del Monte investing in the future

CATEGORY DATA

Table 115 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 116 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 117 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 118 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 119 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 120 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 121 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 122 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 123 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 124 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Civil unrest and COVID-19 behind spike in demand for rice
Instant noodles benefiting from positioning as a quick and convenient meal solution
Foodservice sales slump as consumers remain at home

RECOVERY AND OPPORTUNITIES

Rice from other origins stand to benefit from price rises and supply shortages
Consumers changing the way they shop
Instant noodles should benefit from busy consumer lifestyles

CATEGORY DATA

Table 127 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 128 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 129 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 130 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 131 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 132 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 133 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 134 NBO Company Shares of Rice: % Value 2016-2020 Table 135 LBN Brand Shares of Rice: % Value 2017-2020 Table 136 NBO Company Shares of Pasta: % Value 2016-2020 Table 137 LBN Brand Shares of Pasta: % Value 2017-2020 Table 138 NBO Company Shares of Noodles: % Value 2016-2020 Table 139 LBN Brand Shares of Noodles: % Value 2017-2020 Table 140 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 141 Distribution of Rice by Format: % Value 2015-2020 Table 142 Distribution of Pasta by Format: % Value 2015-2020 Table 143 Distribution of Noodles by Format: % Value 2015-2020 Table 144 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 145 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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