Executive Summary

Dec 2018
Packaged food registers consistent growth in 2018

Growth rates in packaged food remained consistent over the review period as moderate growth was registered overall. The industry’s positive performance continues to be supported by rising sales for the leading international players, most of which continuously advertise and promote their products, and strong growth in online sales.

Convenience and on-the-go eating remain major trends

Although the pace of life has always been very hectic in Hong Kong, the hustle and bustle of the very densely populated territory seems to have become even more intense in recent years. With many consumers already having adapted their lifestyles to this accelerated pace of life, many are now forced to take extreme measures to make the most of every minute in their already incredibly busy schedules.

International brands remain unchallenged at the top of packaged food

Large multinational companies such as Nestlé, Wyeth and Mead Johnson Nutrition continue to lead packaged food in Hong Kong. However, at least half of the top ten players at industry level are baby food companies that benefit from very high sales of infant formula to visitors from Mainland China.

Internet retailing becomes more important due to demand for niche products

Faced with the shelves of chained modern grocery retailers being dominated by major international brands, niche brands have typically been reliant on independent grocery retailers for distribution. However, with rising internet penetration having boosted consumer interest in internet retailing, many niche products are becoming more widely available online and consumers are increasingly attracted to the generous price discounts and convenient delivery options that internet retailers offer.

The health and wellness trend set to be a strong influence over the forecast period

Rising health consciousness has led many packaged food players to focus their new product development on the health and wellness trend. The government is playing a major role by imposing new regulations that encourage manufacturers to improve nutritional content and clearly display ingredients on packaging to ensure that consumers are informed.

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Packaged Food in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Hong Kong, China for free.

The Packaged food in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Hong Kong, China

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018
Convenience and on-the-go eating remain major trends
International brands remain unchallenged at the top of packaged food
Internet retailing becomes more important due to demand for niche products
The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice
Rising interest in eating out for breakfast supports growth in breakfast cereals and baked goods
Instant noodles continues to register declining foodservice volume sales as sales of frozen noodles boom
COFCO remains at the forefront of the supply of packaged food to the consumer foodservice industry
Consumer Foodservice
Convenience remains the number one priority for Hong Kong’s extremely busy consumers
Premiumisation and healthier eating set to remain major consumer trends
Independent restaurants continue to present greater challenges to chained players

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gum in Hong Kong, China

HEADLINES

PROSPECTS

Mint flavours remain popular
Rising concerns over saturation from the dominant player in gum
Potential threat from substitutes to gum

COMPETITIVE LANDSCAPE

Extra by Wrigley targets the mass segment: “Show your confidence”
Airwaves targets young adults: “Wake up for study!”
The presence of Doublemint is expected to gradually decline

CATEGORY DATA

Table 19 Sales of Gum by Category: Volume 2013-2018
Table 20 Sales of Gum by Category: Value 2013-2018
Table 21 Sales of Gum by Category: % Volume Growth 2013-2018
Table 22 Sales of Gum by Category: % Value Growth 2013-2018
Table 23 Sales of Gum by Flavour: Rankings 2013-2018
Table 24 NBO Company Shares of Gum: % Value 2014-2018
Table 25 LBN Brand Shares of Gum: % Value 2015-2018
Table 26 Distribution of Gum by Format: % Value 2013-2018
Table 27 Forecast Sales of Gum by Category: Volume 2018-2023
Table 28 Forecast Sales of Gum by Category: Volume 2018-2023
Table 29 Forecast Sales of Gum by Category: Value 2018-2023
Table 30 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Sugar Confectionery in Hong Kong, China

HEADLINES

PROSPECTS

Exploring new directions for business sustainability
Hong Kong consumers expect more from sugar confectionery
The strong growth momentum of e-commerce

COMPETITIVE LANDSCAPE

Diverse product portfolios from existing key players
Stronger competition from aggressive overseas entrants
Localised marketing initiatives to enhance customer-brand relationships

CATEGORY DATA

Summary 2 Other Sugar Confectionery by Product Type: 2018
Table 32 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 33 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 34 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 35 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 36 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 37 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 38 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 39 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 40 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 41 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 42 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Edible Oils in Hong Kong, China

HEADLINES

PROSPECTS

Government advocating the EatSmart programme
Manufacturers focus on brand communications
Olive oil in the spotlight

COMPETITIVE LANDSCAPE

Hop Hing Oils & Fats launches its “Taste of Home” campaign
Lam Soon focuses on product premiumisation
Intensifying competition in olive oil

CATEGORY DATA

Table 44 Sales of Edible Oils by Category: Volume 2013-2018
Table 45 Sales of Edible Oils by Category: Value 2013-2018
Table 46 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 47 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 49 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 50 Distribution of Edible Oils by Format: % Value 2013-2018
Table 51 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 52 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 53 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Hong Kong, China

HEADLINES

PROSPECTS

On-the-go eating lifestyle
Non-traditional ingredients
Salt content reduced in frozen ready meals

COMPETITIVE LANDSCAPE

New product developments launched by frozen ready meal giants
Amoy Food seeks to further build upon its success in sauces
Organic food could be another new direction

CATEGORY DATA

Table 55 Sales of Ready Meals by Category: Volume 2013-2018
Table 56 Sales of Ready Meals by Category: Value 2013-2018
Table 57 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 58 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 59 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 60 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 61 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 62 Distribution of Ready Meals by Format: % Value 2013-2018
Table 63 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 64 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 65 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Hong Kong, China

HEADLINES

PROSPECTS

Consumers adopt healthier eating habits
New innovations seen in salad dressings
New packaging formats make life easier

COMPETITIVE LANDSCAPE

Healthy and fresh ingredients
Campbell Soup focuses on pasta dishes which can be cooked in 10 minutes
An emphasis on salt reduction

CATEGORY DATA

Table 67 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 68 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 69 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 70 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 71 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 72 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 73 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 74 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 75 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 76 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 77 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Hong Kong, China

HEADLINES

PROSPECTS

Soup used as a cooking ingredient by both householders and foodservice operators
Increasing shelf space being allocated to health and wellness soups
New packaging formats emerge

COMPETITIVE LANDSCAPE

Campbell Soup Asia continues to dominate the category
Health and wellness soups are gaining ground

CATEGORY DATA

Table 79 Sales of Soup by Category: Volume 2013-2018
Table 80 Sales of Soup by Category: Value 2013-2018
Table 81 Sales of Soup by Category: % Volume Growth 2013-2018
Table 82 Sales of Soup by Category: % Value Growth 2013-2018
Table 83 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 84 NBO Company Shares of Soup: % Value 2014-2018
Table 85 LBN Brand Shares of Soup: % Value 2015-2018
Table 86 Distribution of Soup by Format: % Value 2013-2018
Table 87 Forecast Sales of Soup by Category: Volume 2018-2023
Table 88 Forecast Sales of Soup by Category: Value 2018-2023
Table 89 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Hong Kong, China

HEADLINES

PROSPECTS

Growing choice of honey
Honey witnesses new product variations
Reducing sugar and fat content in sweet spreads

COMPETITIVE LANDSCAPE

Bee farm tours offer an interesting, fun and educational experience
Ferrero Asia focuses on a family-centric strategy

CATEGORY DATA

Table 91 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 92 Sales of Sweet Spreads by Category: Value 2013-2018
Table 93 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 94 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 95 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 96 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 97 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 98 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 99 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 100 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 101 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 102 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Hong Kong, China

HEADLINES

PROSPECTS

New recipes arise from finer flours and natural ingredients
Strong drive from on-the-go consumption
“Enjoy the freshness everyday” on-site freshly baked bread in demand

COMPETITIVE LANDSCAPE

The Garden Co Ltd remains prominent in packaged baked goods
Frozen desserts saw more speciality

CATEGORY DATA

Table 103 Sales of Baked Goods by Category: Volume 2013-2018
Table 104 Sales of Baked Goods by Category: Value 2013-2018
Table 105 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 106 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 108 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 109 Distribution of Baked Goods by Format: % Value 2013-2018
Table 110 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 111 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 112 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 113 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Hong Kong, China

HEADLINES

PROSPECTS

More players in muesli and granola
Wider distribution and more variety of breakfast cereals

COMPETITIVE LANDSCAPE

PepsiCo Inc (Quaker) rolled out oatmeal novelty
Kellogg Co (Kellogg’s) diversifies breakfast cereals product range
Dah Cheong Hong Ltd (Cheer) entered rice cereals

CATEGORY DATA

Table 114 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 115 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 116 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 117 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 119 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 120 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 121 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 122 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 123 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 124 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Hong Kong, China

HEADLINES

PROSPECTS

Players continue to focus on “better for you” concept
Beans and beetroot register higher growth due to the go-green trend
Speciality fruit and vegetables have more competitive edge in processed form

COMPETITIVE LANDSCAPE

Players shift marketing focus to consumption frequency
Del Monte Asia Pte Ltd continues to relaunch products in Tetra Pak
Private label geared up and captures more shelf space

CATEGORY DATA

Table 125 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 126 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 127 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 128 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 129 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 130 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 131 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 132 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 133 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 134 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 135 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Hong Kong, China

HEADLINES

PROSPECTS

Rising health concerns about processed meat and seafood
Reduced-sodium labels on shelf stable processed red meat
Rejuvenating brand images

COMPETITIVE LANDSCAPE

Hong Kong Ham Holdings Ltd maintains high quality standards
Four Seas Fish Balls Co Ltd focuses on five sensory innovations
Fruitful Yield Co Ltd explores new food applications

CATEGORY DATA

Table 137 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 138 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 139 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 140 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 141 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 142 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 143 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 144 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 145 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 146 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 147 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 148 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 149 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 150 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 151 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Hong Kong, China

HEADLINES

PROSPECTS

Health and wellness trend prevails
Online channel represents more opportunities for players
Retailers tapping into the elderly segment for staple goods

COMPETITIVE LANDSCAPE

Nissin Foods Co Ltd looks to innovation and collaboration
Chewy International Foods Ltd strengthens presence in rice and noodles
PepsiCo Inc (Quaker) launches pasta with an eye on health and wellness

CATEGORY DATA

Table 153 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 154 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 155 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 156 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 157 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 158 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 159 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 160 NBO Company Shares of Rice: % Value 2014-2018
Table 161 LBN Brand Shares of Rice: % Value 2015-2018
Table 162 NBO Company Shares of Pasta: % Value 2014-2018
Table 163 LBN Brand Shares of Pasta: % Value 2015-2018
Table 164 NBO Company Shares of Noodles: % Value 2014-2018
Table 165 LBN Brand Shares of Noodles: % Value 2015-2018
Table 166 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 167 Distribution of Rice by Format: % Value 2013-2018
Table 168 Distribution of Pasta by Format: % Value 2013-2018
Table 169 Distribution of Noodles by Format: % Value 2013-2018
Table 170 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 171 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 172 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 173 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023