Packaged Food in Hungary

Packaged Food in Hungary

EXECUTIVE SUMMARY

Confident steps forward with slowly changing attitudes amongst consumers

Economic expansion coupled with positive consumer sentiment

No shortage of investments, but lack of willing labour force must be addressed

Discounters and internet retailing continue to pave the way forward

Positive outlook for packaged food, supported by rising consumer confidence to purchase products that offer greater specific value

FOODSERVICE

Sales to Foodservice

Steady growth of foodservice consumption
Mainstream and niche restaurants are both advancing rapidly
Local food from domestic ingredients with emphasis on quality

Consumer Foodservice

Hungarians are dining out more frequently while tourists want to experience good quality local cuisine
Prices, wages and costs
Polarising trends in independent and chained foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Baked Goods in Hungary

HEADLINES

PROSPECTS

Declining demand for bread influenced by rising prices, and the search for convenient and alternative options

Traditional purchasing habits support demand through artisanal bakeries despite gradual move towards packaged products

Hungarians still like to indulge, supporting demand for cakes and pastries

COMPETITIVE LANDSCAPE

Artisanal retains dominant presence due to fresh perception amongst Hungarians

Ceres Sütoipari leads branded players, and is looking to expand its range to address rising demand for innovation and convenience

Private label could profit further from rising prices with competitively priced baked goods

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2014-2019
Table 20 Sales of Baked Goods by Category: Value 2014-2019
Table 21 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 22 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 23 Sales of Pastries by Type: % Value 2014-2019
Table 24 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 25 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 26 Distribution of Baked Goods by Format: % Value 2014-2019
Table 27 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 28 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 29 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Hungary

HEADLINES

PROSPECTS

Category is driven by increasing demand for convenient breakfast options

Dynamic growth for hot cereals as it offers nutritious and healthy breakfast option

Producers can offer further differentiation by developing demand for lower sugar and free from variants

COMPETITIVE LANDSCAPE

Nestlé continues to lose share despite efforts to innovate and use promotional tools to attract consumers

USOVSKO gains share by focusing on health-positioned products

Cerbona continues to expand its product portfolio in an attempt to halt its share loss

CATEGORY DATA

Table 31 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 32 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 33 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 34 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 36 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 37 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 38 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 39 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 40 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Hungary

HEADLINES

PROSPECTS

Stagnation overall for processed fruit and vegetables due to fluctuating prices and competition from fresh formats

Processed fruit and vegetables still struggles with negative perceptions

Pessimistic outlook for shelf stable fruit

COMPETITIVE LANDSCAPE

Bonduelle strengthens leadership through promotional campaigns and investment in new warehouse facilities

Globus continues to expand by focusing on health- and premium-positioned lines

Further share gain for AgroSprint with organic line

CATEGORY DATA

Table 42 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 43 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 44 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 45 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 46 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Hungary

HEADLINES

PROSPECTS

Increasing unit prices and rising health trend influence demand for chilled processed red meat

Healthy growth for processed seafood with greater demand amongst health-conscious affluent consumers

Strict regulations on meat products supports increasing offer of and demand for higher quality

COMPETITIVE LANDSCAPE

Bonafarm to invest in local production facilities to support brands

Strong share gains for private label, driven by Spar

Smaller players compete through promotional campaigns and new launches

CATEGORY DATA

Table 54 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 55 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 56 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 57 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 58 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 59 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 60 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 61 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 62 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 63 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 64 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 65 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 66 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 67 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 68 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Hungary

HEADLINES

PROSPECTS

Dominant dried pasta needs innovation through health-positioned products to add value and dynamism

Brighter future predicted for rice supported by interesting types and flavours in addition to increasing demand for Asian-inspired cuisine

Instant noodles likely to remain a niche despite offering innovation and convenience

COMPETITIVE LANDSCAPE

Private label places increasing pressure on leader Gyermelyi

Rice will continue to benefit from rising premiumisation to support value growth

Increasingly consolidated landscape of instant noodles amongst major players proves hostile environment for smaller brands

CATEGORY DATA

Table 70 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 71 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 72 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 73 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 74 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 75 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 76 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 77 NBO Company Shares of Rice: % Value 2015-2019
Table 78 LBN Brand Shares of Rice: % Value 2016-2019
Table 79 NBO Company Shares of Pasta: % Value 2015-2019
Table 80 LBN Brand Shares of Pasta: % Value 2016-2019
Table 81 NBO Company Shares of Noodles: % Value 2015-2019
Table 82 LBN Brand Shares of Noodles: % Value 2016-2019
Table 83 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 84 Distribution of Rice by Format: % Value 2014-2019
Table 85 Distribution of Pasta by Format: % Value 2014-2019
Table 86 Distribution of Noodles by Format: % Value 2014-2019
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 90 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Edible Oils in Hungary

HEADLINES

PROSPECTS

Sunflower oil remains the top driver in edible oils despite lower production of sunflowers in 2019

Olive oil reaches a ceiling as prices rise

Other edible oil on the upswing, used for cooking, curing and as a salad dressing

COMPETITIVE LANDSCAPE

Bunge Növényolajipari Zrt still leads edible oils, focusing on product innovation and marketing

True innovation comes from more specialised manufacturers

Olive oil sees limited movement, with private label and online products seeing most development

CATEGORY DATA

Table 91 Sales of Edible Oils by Category: Volume 2014-2019
Table 92 Sales of Edible Oils by Category: Value 2014-2019
Table 93 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 94 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 96 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 97 Distribution of Edible Oils by Format: % Value 2014-2019
Table 98 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 99 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 100 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Hungary

HEADLINES

PROSPECTS

Will innovation save shelf stable ready meals from stagnation?

New generation of chilled ready meals for new generation of consumers

Frozen ready meals reaching breaking point due to the popularity of frozen pizza

COMPETITIVE LANDSCAPE

Polcz leads the way with new, trendy shelf stable ready meal

Foodbox continues to make a big splash in chilled ready meals

Dr Oetker keeps up with the times

CATEGORY DATA

Table 102 Sales of Ready Meals by Category: Volume 2014-2019
Table 103 Sales of Ready Meals by Category: Value 2014-2019
Table 104 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 105 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 106 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 107 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 108 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 109 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 110 Distribution of Ready Meals by Format: % Value 2014-2019
Table 111 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 112 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 113 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 114 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Hungary

HEADLINES

PROSPECTS

Seasonality is timeless, while grilling remains relevant

Difficulties for traditional Hungarian spices due to price rises

Mayonnaise is winning the trifecta of sauces in 2019

COMPETITIVE LANDSCAPE

Ongoing battle between Univer Product Zrt and Unilever Magyarország Kft

Right focus keeps Kotányi stable

Brands are in a pickle within pickled products

CATEGORY DATA

Table 115 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 116 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 117 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 118 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 119 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 120 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 121 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 122 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 123 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 124 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 125 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 126 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Hungary

HEADLINES

PROSPECTS

Chilled soup explosion

Declining dehydrated soup due to a negative image

Health trends do not apply to instant soup

COMPETITIVE LANDSCAPE

Ez a világ Kft takes soup category by surprise

It takes two to tango the dance of Maggi and Knorr

Unilever enters shelf stable soup to shake things up

CATEGORY DATA

Table 127 Sales of Soup by Category: Volume 2014-2019
Table 128 Sales of Soup by Category: Value 2014-2019
Table 129 Sales of Soup by Category: % Volume Growth 2014-2019
Table 130 Sales of Soup by Category: % Value Growth 2014-2019
Table 131 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 132 NBO Company Shares of Soup: % Value 2015-2019
Table 133 LBN Brand Shares of Soup: % Value 2016-2019
Table 134 Distribution of Soup by Format: % Value 2014-2019
Table 135 Forecast Sales of Soup by Category: Volume 2019-2024
Table 136 Forecast Sales of Soup by Category: Value 2019-2024
Table 137 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 138 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Hungary

HEADLINES

PROSPECTS

Honey volume growth slows down in 2019 but still increases

Chocolate spread indulgence

Openness to peanut butter

COMPETITIVE LANDSCAPE

Fragmentation within honey category

Higher incomes mean higher price segment products

Affordable yet tasty peanut butter popular

CATEGORY DATA

Table 139 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 140 Sales of Sweet Spreads by Category: Value 2014-2019
Table 141 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 142 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 143 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 144 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 145 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 146 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 147 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 148 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 149 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

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