Packaged Food in Hungary

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Hungary?
  • Which are the leading brands in Packaged Food in Hungary?
  • How are products distributed in Packaged Food in Hungary?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales of packaged food to foodservice outlets negatively affected by COVID-19 in 2020 Benefit card likely to assist in recovery of packaged food to foodservice over the forecast period Manufacturers and distributors to foodservice become more adaptable and shift focus to retail to survive the pandemic
Consumer Foodservice
Some restaurants protected by domestic tourism in 2020 Foodservice set to recover over the forecast period as government supports outlets in the form of the SZÉP-card Fast foods less impacted by the pandemic as outlets are allowed to operate during lockdown in 2020
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Hungary

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages stockpiling but lockdown hits demand for Easter seasonal chocolate hard
Retailers launch private label dark chocolate
Mondelez benefits from strong investment and consumer preference for global brands

RECOVERY AND OPPORTUNITIES

Prime retail space will become more difficult to secure, but e-commerce will gain in forecast period
Consumers will become more price conscious over the forecast period
Premium brands will take a hit, but demand for healthier chocolate confectionery will continue to grow
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Hungary

KEY DATA FINDINGS

2020 IMPACT

Gum is hit badly by COVID-19 in 2020, as volume sales drop
Gum is suffering from lack of innovation
Several launches of premium chewing gum products in late 2019

RECOVERY AND OPPORTUNITIES

Once restrictions lift completely, retail volume sales growth will return to pre COVID-19 levels
Self-checkouts pose serious challenge to promotion and display of gum
Health and wellness trend amplified by health worries around COVID-19

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Hungary

KEY DATA FINDINGS

2020 IMPACT

Lockdown to have heavy impact on impulse purchases in 2020
Haribo benefits from Halloween innovation in 2020
Coca-Cola and Tic Tac team up

RECOVERY AND OPPORTUNITIES

Rising health awareness amplified by COVID-19 in the forecast period
The more sugarised sugar confectionery is losing display space at the cashier point
An opportunity to push e-commerce in the forecast period
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Hungary

KEY DATA FINDINGS

2020 IMPACT

Bulk ice cream for home consumption performs strongly in 2020 due to COVID-19
Innovation in distribution channels in 2020
Ice cream becomes less seasonal in 2020

RECOVERY AND OPPORTUNITIES

Water-based ice cream benefits from the health and wellness trend in the forecast period
Private label ice cream punches above its weight
E-commerce receives a boost in the forecast period

CATEGORY DATA

Table 55 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 56 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 57 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 58 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 59 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 60 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 61 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 62 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 63 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 64 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 69 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 70 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 71 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 72 Distribution of Ice Cream by Format: % Value 2015-2020 Table 73 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 74 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 75 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 76 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Hungary

KEY DATA FINDINGS

2020 IMPACT

COVID-19 gives savoury snacks a boost during the 2020 lockdown
Status quo remains among the top players during 2020
The 2019 health tax increase on salty snacks has little impact as manufacturers run price promotions to keep loyal consumers

RECOVERY AND OPPORTUNITIES

Potential headwinds arising from COVID-19 during the forecast period
Consumers appetite for healthier savoury snacks will continue to grow during the forecast period.
Private label with gain current retail value share during the forecast period

CATEGORY DATA

Table 77 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 78 Sales of Savoury Snacks by Category: Value 2015-2020 Table 79 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 80 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 81 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 82 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 83 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 84 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 85 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 86 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 87 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Hungary

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling prior to 2020 lockdown
Private label benefits from low prices and widening range
Premiumisation trends continue, but not as strong as 2019 as economy constricts

RECOVERY AND OPPORTUNITIES

Future growth depends on effect of COVID-19 on economy
Rising birth rates good news for baby food
E-commerce will grow significantly during the review period

CATEGORY DATA

Table 88 Sales of Baby Food by Category: Volume 2015-2020 Table 89 Sales of Baby Food by Category: Value 2015-2020 Table 90 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 91 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 92 NBO Company Shares of Baby Food: % Value 2016-2020 Table 93 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 94 Distribution of Baby Food by Format: % Value 2015-2020 Table 95 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 96 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 97 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 98 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Hungary

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling during COVID-19 lockdown
Private label gaining value share with more affordable prices in margarine and spreads
Fierce battle among manufacturers to win over new consumers to butter

RECOVERY AND OPPORTUNITIES

Butter will perform better than margarine during the forecast period, particularly as the economy recovers
Butter will see higher volume growth as consumers start to perceive it as healthier
Volume growth of cooking fats subdued with little room for innovation

CATEGORY DATA

Table 99 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 100 Sales of Butter and Spreads by Category: Value 2015-2020 Table 101 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 102 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 103 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 104 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 105 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 106 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 107 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 108 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 109 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Hungary

KEY DATA FINDINGS

2020 IMPACT

During lockdown, cheese was in high demand for cooking and snacking
Private label gaining value share with increase production capacity
Soft cheese is gaining value share, especially for cooking

RECOVERY AND OPPORTUNITIES

Premium cheese affected by economic slowdown during the forecast period
Soft cheese will steal value share from processed cheese
With increased production capacity, private label will perform well during forecast period

CATEGORY DATA

Table 110 Sales of Cheese by Category: Volume 2015-2020 Table 111 Sales of Cheese by Category: Value 2015-2020 Table 112 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 113 Sales of Cheese by Category: % Value Growth 2015-2020 Table 114 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 115 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 116 NBO Company Shares of Cheese: % Value 2016-2020 Table 117 LBN Brand Shares of Cheese: % Value 2017-2020 Table 118 Distribution of Cheese by Format: % Value 2015-2020 Table 119 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 120 Forecast Sales of Cheese by Category: Value 2020-2025 Table 121 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 122 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Hungary

KEY DATA FINDINGS

2020 IMPACT

Shelf stable milk benefits from price discounting during 2020 lockdown
Huge value growth in flavoured milk drinks, accompanied by multiple product launches
Government campaign to increase milk consumption having a positive effect on volume sales

RECOVERY AND OPPORTUNITIES

Healthy growth during forecast period as state subsidies ensure affordability
Increased competition in milk alternatives drive growth during forecast period
Private label benefits from increased production capacity

CATEGORY DATA

Table 123 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 124 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 125 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 126 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 127 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 128 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 129 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 130 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 131 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 132 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 133 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Hungary

KEY DATA FINDINGS

2020 IMPACT

Retail volume remains unchanged, with on-the-go yoghurt products suffering a decline due to COVID-19
Danone still leads but competitors are closing in
Health claims continue to drive value sales in 2020

RECOVERY AND OPPORTUNITIES

Premium yoghurt and sour milk products will take a hit during the forecast period as the economy declines
Drinking yoghurt with high sugar content such as Actimel sees declining value share
Tapping into the rising global popularity, kefir sees high value growth during the review period

CATEGORY DATA

Table 134 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 135 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 136 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 137 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 138 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 139 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 140 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 141 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 142 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 143 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 144 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 145 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Hungary

KEY DATA FINDINGS

2020 IMPACT

Increased home cooking as a result of COVID-19 benefits other dairy
FrieslandCampina, Danone and Tesco lead across several product areas
Health claims drive value growth in other dairy

RECOVERY AND OPPORTUNITIES

Healthy value growth during the forecast period, especially for chilled dairy desserts and cream
Leader in chilled snacks, FrieslandCampina, gains further value share during the forecast period
Chilled dairy desserts and snacks seen as healthier indulgence than confectionery

CATEGORY DATA

Table 146 Sales of Other Dairy by Category: Volume 2015-2020 Table 147 Sales of Other Dairy by Category: Value 2015-2020 Table 148 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 149 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 150 Sales of Cream by Type: % Value 2015-2020 Table 151 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 152 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 153 Distribution of Other Dairy by Format: % Value 2015-2020 Table 154 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 155 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 156 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 157 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Hungary

KEY DATA FINDINGS

2020 IMPACT

Demand increases as consumers stockpile edible oils, while manufacturers launch larger pack sizes and home cooking trend strengthens in 2020
Demand for premium edible oils slows due to constrained finances but product development in this segment continues in 2020
Bunge Növényolajipari Zrt still leads edible oils, focusing on product innovation and marketing, while true innovation comes from more specialised manufacturers in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to decrease demand over the forecast period
Private label products seeing most development over the forecast period
Spending on premium edible oils likely to return over the forecast period

CATEGORY DATA

Table 158 Sales of Edible Oils by Category: Volume 2015-2020 Table 159 Sales of Edible Oils by Category: Value 2015-2020 Table 160 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 161 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 162 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 163 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 164 Distribution of Edible Oils by Format: % Value 2015-2020 Table 165 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 166 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 167 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 168 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Hungary

KEY DATA FINDINGS

2020 IMPACT

Consumers change purchasing behaviour during lockdown as they stockpile shelf stable and frozen ready meals in 2020
Popularity of pizza benefits sales of chilled and frozen pizza during pandemic in 2020
Dr Oetker keeps up with the times, while private label chilled ready meals and prepared salads are increasingly popular and companies diversify product ranges in 2020

RECOVERY AND OPPORTUNITIES

Sales of ready meals to continue facing competition from home cooking trend over the forecast period
Sales of shelf stable ready meal declining but Polcz leads the way with new, trendy shelf stable ready meal
Discounters and e-commerce likely to see fast growth over the forecast period

CATEGORY DATA

Table 169 Sales of Ready Meals by Category: Volume 2015-2020 Table 170 Sales of Ready Meals by Category: Value 2015-2020 Table 171 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 172 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 173 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 174 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 175 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 176 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 177 Distribution of Ready Meals by Format: % Value 2015-2020 Table 178 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 179 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 180 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 181 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Hungary

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in stockpiling of sauces, dressings and condiments as consumers increasingly cook at home in 2020
Home cooking and barbecuing are the main trends driving sales with continuing product innovation in 2020
Ongoing battle between Univer Product Zrt and Unilever Magyarország Kft

RECOVERY AND OPPORTUNITIES

More consumers preparing meals at home, boosting sales over the forecast period
Home cooking trend set to boost sales further and innovation essential thanks to the health and wellness trend over the forecast period
Hypermarkets the lead sales channel but likely to continue losing value share to supermarkets and discounters over the forecast period

CATEGORY DATA

Table 182 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 183 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 184 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 185 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 186 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 187 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 188 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 189 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 190 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 191 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 192 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 193 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Hungary

KEY DATA FINDINGS

2020 IMPACT

Chocolate spreads and nut and seed based spreads’ sales boosted by changing lifestyles in 2020
Honey volume growth slows in 2020 due to unit price increases, while chocolate spread remains an indulgence
Consumers increasingly buy honey directly from local manufacturers, while higher incomes mean premiumisation and affordable peanut butter remains popular

RECOVERY AND OPPORTUNITIES

Jams and preserves likely to face competition from home-made alternatives, with players seeking to differentiate via flavour and health
Health and wellness trend unlikely to be a threat over the forecast period
Foodservice sales of sweet spreads set to recover over the forecast period

CATEGORY DATA

Table 194 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 195 Sales of Sweet Spreads by Category: Value 2015-2020 Table 196 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 197 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 198 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 199 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 200 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 201 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 202 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 203 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 204 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 205 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Hungary

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile soups ahead of lockdown in 2020
Chilled soup continues its explosion
Dehydrated soup benefits from stockpiling in 2020, while Ez a Világ Kft takes soup category by surprise and Unilever enters shelf stable soup to shake things up

RECOVERY AND OPPORTUNITIES

Demand for convenient freshly prepared soups drives sales over the forecast period
Chilled soup becoming increasingly popular thanks to growing variety
Despite home cooking trend, quality, traditional soups likely to boost sales over the forecast period

CATEGORY DATA

Table 206 Sales of Soup by Category: Volume 2015-2020 Table 207 Sales of Soup by Category: Value 2015-2020 Table 208 Sales of Soup by Category: % Volume Growth 2015-2020 Table 209 Sales of Soup by Category: % Value Growth 2015-2020 Table 210 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 211 NBO Company Shares of Soup: % Value 2016-2020 Table 212 LBN Brand Shares of Soup: % Value 2017-2020 Table 213 Distribution of Soup by Format: % Value 2015-2020 Table 214 Forecast Sales of Soup by Category: Volume 2020-2025 Table 215 Forecast Sales of Soup by Category: Value 2020-2025 Table 216 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 217 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Hungary

KEY DATA FINDINGS

2020 IMPACT

Consumers consider hygiene when buying baked goods in 2020
Rising input costs results in average unit price increases and leavened bread volumes decline as consumers welcome other bread alternatives in 2020
Artisanal remains dominant due to perception of freshness, while Ceres Sütoipari leads branded players and private label could profit from rising prices in 2020

RECOVERY AND OPPORTUNITIES

Consumers turn to alternatives thus a decrease in demand in volume terms is likely over the forecast period
Private label share likely to increase as consumers purchasing power weakens over the forecast period
Discounters and e-commerce likely to increase value share over the forecast period

CATEGORY DATA

Table 218 Sales of Baked Goods by Category: Volume 2015-2020 Table 219 Sales of Baked Goods by Category: Value 2015-2020 Table 220 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 221 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 222 Sales of Pastries by Type: % Value 2015-2020 Table 223 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 224 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 225 Distribution of Baked Goods by Format: % Value 2015-2020 Table 226 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 227 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 228 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 229 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Hungary

KEY DATA FINDINGS

2020 IMPACT

Consumers change consumption behaviour as they are more at home in 2020
Category is driven by increasing demand for healthy and convenient breakfast options, while innovation drives dynamic growth for hot cereals in 2020
Nestlé continues to lose share despite efforts to innovate and use promotional tools, while USOVSKO gains share by focusing on health-positioned products

RECOVERY AND OPPORTUNITIES

Sales of breakfast cereals likely to slow over the forecast period
Hot cereals likely to be boosted by innovation over the forecast period
Private label set to gain value share due to price sensitive consumers

CATEGORY DATA

Table 230 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 231 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 232 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 233 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 234 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 235 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 236 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 237 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 238 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 239 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 240 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Hungary

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in stockpiling of processed meat and seafood as consumers increasingly cook at home and foodservice sales crash in 2020
Unit price increases driven by international commodity prices of meat products and barbecuing a key trend driving innovation and product development in 2020
Bonafarm to invest in local production facilities to support brands and share gains for private label, driven by Spar in 2020

RECOVERY AND OPPORTUNITIES

Sales of processed meat and seafood to normalise over the forecast period
Meat substitutes likely to gain traction over the forecast period as more consumers follow a flexitarian diet
Foodservice sales set to recover as restaurants open for eat-in and e-commerce likely to grow value share over the forecast period

CATEGORY DATA

Table 241 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 242 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 243 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 244 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 245 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 246 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 247 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 248 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 249 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 250 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 251 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 252 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 253 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 254 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Hungary

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables’ sales boosted by changing lifestyles but convenience remains key in 2020
E-commerce and discounters gain value share thanks to lockdown in 2020
Bonduelle strengthens leadership through promotional campaigns and new product development

RECOVERY AND OPPORTUNITIES

Slow growth overall for processed fruit and vegetables due to conflicting trends over the forecast period
Premium and private label product development likely to drive sales over the forecast period
Foodservice to boom in 2021 as the SZÉP card boosts demand

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 261 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 262 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 263 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 264 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Hungary

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile rice, pasta and noodles ahead of lockdown in 2020 as the home cooking trend intensifies
Dominant dried pasta innovates through healthy products to add value and dynamism in 2020
Private label increases pressure on leader, while rice benefits from rising premiumisation and instant noodles an increasingly consolidated landscape in 2020

RECOVERY AND OPPORTUNITIES

Home cooking and affordability of rice, pasta and noodles likely to drive sales over the forecast period
Pasta and rice are mature categories that need innovation through health-positioned products over the forecast period
Rice likely to stagnate although increasing variety and quality may help boost demand over the forecast period

CATEGORY DATA

Table 269 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 270 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 271 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 272 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 273 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 274 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 275 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 276 NBO Company Shares of Rice: % Value 2016-2020 Table 277 LBN Brand Shares of Rice: % Value 2017-2020 Table 278 NBO Company Shares of Pasta: % Value 2016-2020 Table 279 LBN Brand Shares of Pasta: % Value 2017-2020 Table 280 NBO Company Shares of Noodles: % Value 2016-2020 Table 281 LBN Brand Shares of Noodles: % Value 2017-2020 Table 282 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 283 Distribution of Rice by Format: % Value 2015-2020 Table 284 Distribution of Pasta by Format: % Value 2015-2020 Table 285 Distribution of Noodles by Format: % Value 2015-2020 Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 287 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 288 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 289 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Hungary

KEY DATA FINDINGS

COVID-19 not expected to have a dramatic effect on current value in 2020
New product development focuses on healthier options including vegan and gluten-free launches
Sweet biscuits enter the convenient, bite-sized snacking space in 2020

RECOVERY AND OPPORTUNITIES

Dried fruit will see significant growth in the forecast period as consumers seek healthy options
Strong presence of private label within sweet biscuits linked to low prices and high- quality offers
Products with functional ingredients will continue to be the main growth area in the forecast period

CATEGORY DATA

Table 290 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 291 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 292 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 293 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 294 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 295 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 296 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 297 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 298 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 299 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 300 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 301 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 302 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 303 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 304 Distribution of Snack Bars by Format: % Value 2015-2020 Table 305 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 306 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 307 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 308 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 309 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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