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Country Report

Packaged food in

Packaged Food in Hungary

Dec 2018

US$7,150

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Executive Summary

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Consumer willingness to spend more and innovation boost packaged food

Packaged food recorded stronger growth in 2018 than in the previous year and the average of the review period. In addition to further growth in disposable incomes, leading to increased household spending on food and other items, expansion was also helped by growing awareness of quality.

Consumers more conscious of quality and ingredients

One of the key factors supporting retail value growth of packaged food was an increasing consumer awareness of ingredients when purchasing. With stricter control of food products by the authorities and more frequent warnings and recalls by NEBIH, The National Food Chain Safety Office, in cooperation with the EU’s RASFF, Rapid Alert System for Food Products, Hungarians are focusing more on the quality and the ingredients of packaged food products, opting for healthier variants, as well as for goods made using reliable sources.

Competition remains intense, with domestic players enjoying support from the government

Competition in packaged food remains intense, with a strong presence of both international and domestic companies, as well as private label ranges, and producers of branded products offering a wide selection of goods with improving quality thanks to innovation and growing demand for food products which are beneficial to health. In addition to financial support, including EU funds, granted to selected manufacturers to boost production and focus on innovation, Hungarian producers also often promote domestically manufactured products in cooperation with the Hungarian government, leading to an increasing number of distribution chains cooperating with Hungarian producers.

Distribution channels focus on improving consumer loyalty and environmental issues

Competition among distribution channels of packaged food remained intense in Hungary over the review period, with modern grocery retailers, such as discounters and supermarkets, recording strong retail value growth in 2018. In addition to widening product portfolios, including Spar’s new enjoy range among others, players took further steps to boost consumer loyalty.

Growth of packaged food sales likely to slow over the forecast period

Packaged food sales are expected to continue to record retail value growth over the forecast period. However, the growth dynamics are likely to slow, primarily due to less favourable economic conditions, including less dynamic GDP growth, which will also likely have a negative effect on consumer spending.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Hungary for free.

The Packaged food in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Hungary?
What are the major brands in Hungary?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Hungary

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food

Consumers more conscious of quality and ingredients

Competition remains intense, with domestic players enjoying support from the government

Distribution channels focus on improving consumer loyalty and environmental issues

Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice

Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice

Consumer Foodservice

Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Hungary

HEADLINES

PROSPECTS

Chocolate confectionery records growth in both volume and value terms, but future performance will be affected by changes in the economic environment

Health and wellness trend leads to changes in pack sizes and greater premiumisation

Chocolate producers are expected to face challenges due to workforce shortages

COMPETITIVE LANDSCAPE

Despite a challenging environment, the position of international firms remains stable

Both the retro trend and demand for innovative products encourage product introductions and the expansion of new local chocolate producers

Private label chocolate confectionery maintains its position despite the strong presence of branded products

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Hungary

HEADLINES

PROSPECTS

Bubble gum to continue to struggle to post growth, but the retro trend and possible new entries may help support category sales

Gum among the categories with the highest price increases, and set to continue to be among the less dynamic snack categories due to maturity

COMPETITIVE LANDSCAPE

Wrigley’s dominance is unquestionable, and the player will make further efforts to ensure its leadership

Success of private label products does not affect gum, while standard products are expected to remain significant

Less-fragmented category and the retro trend likely to lead to new entries

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Hungary

HEADLINES

PROSPECTS

Category players make successful efforts to reduce the negative effects of seasonality and weather conditions

Lactose-free, gluten-free and water ice cream to benefit from growing demand

Modest price increases due to competition and the strong position of private label

COMPETITIVE LANDSCAPE

Manufacturers of branded products may be forced to follow the lead of private label manufacturers

Unilever Magyarország maintains its leading position in a challenging environment

New launches from Unilever Magyarország

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Hungary

HEADLINES

PROSPECTS

Shift in demand within savoury snacks

Most consumers of savoury snacks prefer indulgence to health-consciousness

Category lacks state support

COMPETITIVE LANDSCAPE

Innovations and marketing activity secure Intersnack Magyarország’s leading position

Government efforts to promote locally made products do not affect savoury snacks

Private label continues to hold a significant position within savoury snacks

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Hungary

HEADLINES

PROSPECTS

Consumers also look for healthier variants within sugar confectionery

Competition pushes flavour and packaging innovations

Category is less affected by economy products, while producers still struggle to boost prices

COMPETITIVE LANDSCAPE

Well-known international producers remain key players

International brands to continue to be popular

Local players may challenge international firms

Summary 3 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Hungary

HEADLINES

PROSPECTS

Value growth is supported by the indulgence and health trends

Demand for oat-based products drives sales

COMPETITIVE LANDSCAPE

Category is less dominated by international players due to efforts from local manufacturers

Private label is most significant within sweet biscuits

TV adverts and sweepstakes are key marketing tools for producers within sweet biscuits, snack bars and fruit snacks

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Hungary

HEADLINES

PROSPECTS

Food safety concerns drive demand for quality baby food products

New packaging fuels demand for convenience

Lifestyle trends and new launches fuel prepared baby food sales

COMPETITIVE LANDSCAPE

Numil Hungary and Hipp continue to lead baby food sales

Private label ranges growing in popularity

Product information and loyalty schemes attracting consumers

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Hungary

HEADLINES

PROSPECTS

Butter sales boosted by rise in demand for higher quality

Margarine and spreads impacted by lifestyle trends and competition from butter

Rising demand for healthy, low fat and lactose free butter and spreads

COMPETITIVE LANDSCAPE

Unilever benefits from well-known brands and educating consumers

Private label expansion hindered by lack of launches and strong competition

Sales dominated by international players, limited potential for local firms

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 120 Sales of Butter and Spreads by Category: Value 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 122 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 124 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 125 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Hungary

HEADLINES

PROSPECTS

Rise in demand for quality products drives cheese sales

Popularity of grilling has positive impact on sales

Health trend boosts demand for lactose free cheese

COMPETITIVE LANDSCAPE

Tolnatej and Pannontej invest strongly in innovation and advertising

Rising demand for private label ranges

Customer loyalty and revamped stores boosting discounter sales

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2013-2018
Table 131 Sales of Cheese by Category: Value 2013-2018
Table 132 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 133 Sales of Cheese by Category: % Value Growth 2013-2018
Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 135 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 136 NBO Company Shares of Cheese: % Value 2014-2018
Table 137 LBN Brand Shares of Cheese: % Value 2015-2018
Table 138 Distribution of Cheese by Format: % Value 2013-2018
Table 139 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 140 Forecast Sales of Cheese by Category: Value 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Hungary

HEADLINES

PROSPECTS

Demand for cheap imported drinking milk products could drop further

Cow’s milk growth limited by rising health awareness and lifestyle trends

Strong other milk alternatives growth attracts Coca-Cola

COMPETITIVE LANDSCAPE

Alföldi Tej strengthens position due to growing availability of local products

Private label products remain popular due to special positioning

Cooperation between producers and retail chains

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Hungary

HEADLINES

PROSPECTS

Chilled snacks and desserts offering healthy indulgence

Cream sales driven by rising prices

Rising health concerns impact demand for shelf stable dairy desserts

COMPETITIVE LANDSCAPE

FrieslandCampina continues to lead sales

Private label sales stronger within fromage frais and quark

Position of locally owned firms remains strong in other dairy

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Hungary

HEADLINES

PROSPECTS

Yoghurt growth fuelled by demand for convenience, indulgence and healthy features

Plant-based products benefit from health and lifestyle trends

Sour milk products growth limited by increasing maturity

COMPETITIVE LANDSCAPE

Danone continues to lead sales

Meggle, Lactalis, Spar and FrieslandCampina see potential in local yoghurt

Private label less dominant than in other areas but gaining share

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 171 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 172 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 173 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Hungary

HEADLINES

PROSPECTS

Traditional products are still popular but there is space for special products

Rapeseed oil sees biggest expansion in value sales terms

The expansion of sales is hindered by maturity and limited innovation

COMPETITIVE LANDSCAPE

Bunge leads a highly competitive category by trying to enhance consumer loyalty

Private label’s share in edible oils among the among the highest in packaged food

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2013-2018
Table 179 Sales of Edible Oils by Category: Value 2013-2018
Table 180 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 181 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 182 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 183 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 184 Distribution of Edible Oils by Format: % Value 2013-2018
Table 185 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Hungary

HEADLINES

PROSPECTS

Ready meals benefits from rising demand for convenience and wide selection of products

Frozen pizza benefits from competitive prices and new launches

Value sales expansion of ready meals supported by growth in prices

COMPETITIVE LANDSCAPE

Dr Oetker benefits from lifestyle trends and its entry into the niche segment

Hmmmaster enters chilled ready meals as the category becomes more competitive

The number of local players in the category is already high and set for further growth

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2013-2018
Table 190 Sales of Ready Meals by Category: Value 2013-2018
Table 191 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 192 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 193 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 194 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 195 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 196 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 197 Distribution of Ready Meals by Format: % Value 2013-2018
Table 198 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Hungary

HEADLINES

PROSPECTS

Category shows mixed performance, with bouillon and dry sauces facing challenges

Demand for spice mixes and popularity of grilling supports expansion of herbs and spices

COMPETITIVE LANDSCAPE

Unilever maintains the lead, launching a new product range with natural ingredients

Nestlé launches spice mixes and introduces new sauces to boost competitiveness

Univer and Hungarian retail chains among the key players in sauces, dressings and condiments

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 206 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Hungary

HEADLINES

PROSPECTS

Soup faces challenges due to maturity and changes to lifestyle trends

New launches suggest strong potential for growth in chilled soup

Instant soup sees modest volume sales growth unlike other soup categories

COMPETITIVE LANDSCAPE

Unilever continues to lead soup sales

Private label less popular as a wide variety of branded products have low retail selling prices

CATEGORY DATA

Table 214 Sales of Soup by Category: Volume 2013-2018
Table 215 Sales of Soup by Category: Value 2013-2018
Table 216 Sales of Soup by Category: % Volume Growth 2013-2018
Table 217 Sales of Soup by Category: % Value Growth 2013-2018
Table 218 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 219 NBO Company Shares of Soup: % Value 2014-2018
Table 220 LBN Brand Shares of Soup: % Value 2015-2018
Table 221 Distribution of Soup by Format: % Value 2013-2018
Table 222 Forecast Sales of Soup by Category: Volume 2018-2023
Table 223 Forecast Sales of Soup by Category: Value 2018-2023
Table 224 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 225 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Hungary

HEADLINES

PROSPECTS

Health and wellness and indulgence boost sweet spreads volume and value growth

Nut and seed based spreads records highest value sales growth

Honey sees improvements in quality

COMPETITIVE LANDSCAPE

Demand for indulgence and strong advertising ensure Ferrero’s leadership

Local honey producers see less competition from imports but still face challenges

Private label continues to expand in sweet spreads thanks to wide selection and trusted brands

CATEGORY DATA

Table 226 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 227 Sales of Sweet Spreads by Category: Value 2013-2018
Table 228 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 229 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 230 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 231 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 232 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 233 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 234 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 236 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 237 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Hungary

HEADLINES

PROSPECTS

New regulations intend to raise product quality

Prices rise across baked goods

Frozen baked goods combines convenience and indulgence

COMPETITIVE LANDSCAPE

Baked goods continues to see fierce competition

Omega-Bázis launches free from gluten bread under Aby’s

Private label producers benefit from the demand for healthier products

CATEGORY DATA

Table 238 Sales of Baked Goods by Category: Volume 2013-2018
Table 239 Sales of Baked Goods by Category: Value 2013-2018
Table 240 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 241 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 242 Sales of Pastries by Type: % Value 2013-2018
Table 243 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 244 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 245 Distribution of Baked Goods by Format: % Value 2013-2018
Table 246 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Hungary

HEADLINES

PROSPECTS

Breakfast cereals faces challenges due to changes in consumer habits and needs

Hot cereals sees dynamic growth

A mixed performance for muesli and granola

COMPETITIVE LANDSCAPE

Nestlé Hungária retains leading position through innovation

Private label benefits from premiumisation and retail development

International players lead but domestic companies gain ground

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 251 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 256 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Hungary

HEADLINES

PROSPECTS

Maturity and competition from fresh alternatives hamper development

Listeria contamination hits frozen processed vegetables

Frozen fruit sees the fastest retail value growth as unit prices rise

COMPETITIVE LANDSCAPE

The leader leverages quality perception and a well-known brand name

Mirelite Mirsa and Frosta benefit from the listeria scare

Private label is still strong in processed fruit and vegetables

CATEGORY DATA

Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Hungary

HEADLINES

PROSPECTS

New regulations aim to improve product quality

Chilled processed meat benefits from innovation and the grilling trend

Processed seafood sees healthy retail volume and value growth

COMPETITIVE LANDSCAPE

Pick Szeged faces growing competition

Hering-Trade remains the key player in processed seafood

Lower or seasonal competition from unpackaged variants

CATEGORY DATA

Table 273 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 275 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 276 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 277 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 279 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 280 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 281 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 282 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 283 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 284 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Hungary

HEADLINES

PROSPECTS

Health and wellness options boost pasta

Rice suffers from maturity and few new launches

Some players launch innovative packaging to remain competitive

COMPETITIVE LANDSCAPE

Gyermelyi remains the leading player in pasta

Mars launches new rice products to meet consumer needs

Noodles is relatively concentrated

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 296 NBO Company Shares of Rice: % Value 2014-2018
Table 297 LBN Brand Shares of Rice: % Value 2015-2018
Table 298 NBO Company Shares of Pasta: % Value 2014-2018
Table 299 LBN Brand Shares of Pasta: % Value 2015-2018
Table 300 NBO Company Shares of Noodles: % Value 2014-2018
Table 301 LBN Brand Shares of Noodles: % Value 2015-2018
Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 303 Distribution of Rice by Format: % Value 2013-2018
Table 304 Distribution of Pasta by Format: % Value 2013-2018
Table 305 Distribution of Noodles by Format: % Value 2013-2018
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Packaged Food in Hungary

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Executive Summary

New Report Guarantee

Consumer willingness to spend more and innovation boost packaged food

Consumers more conscious of quality and ingredients

Competition remains intense, with domestic players enjoying support from the government

Distribution channels focus on improving consumer loyalty and environmental issues

Growth of packaged food sales likely to slow over the forecast period

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Table of Contents

Packaged Food in Hungary

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food

Consumers more conscious of quality and ingredients

Competition remains intense, with domestic players enjoying support from the government

Distribution channels focus on improving consumer loyalty and environmental issues

Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Hungary

HEADLINES

PROSPECTS

Chocolate confectionery records growth in both volume and value terms, but future performance will be affected by changes in the economic environment

Health and wellness trend leads to changes in pack sizes and greater premiumisation

Chocolate producers are expected to face challenges due to workforce shortages

COMPETITIVE LANDSCAPE

Despite a challenging environment, the position of international firms remains stable

Both the retro trend and demand for innovative products encourage product introductions and the expansion of new local chocolate producers

Private label chocolate confectionery maintains its position despite the strong presence of branded products

CATEGORY DATA

Gum in Hungary

HEADLINES

PROSPECTS

Bubble gum to continue to struggle to post growth, but the retro trend and possible new entries may help support category sales

Gum among the categories with the highest price increases, and set to continue to be among the less dynamic snack categories due to maturity

COMPETITIVE LANDSCAPE

Wrigley’s dominance is unquestionable, and the player will make further efforts to ensure its leadership

Success of private label products does not affect gum, while standard products are expected to remain significant

Less-fragmented category and the retro trend likely to lead to new entries

CATEGORY DATA

Ice Cream and Frozen Desserts in Hungary

HEADLINES

PROSPECTS

Category players make successful efforts to reduce the negative effects of seasonality and weather conditions

Lactose-free, gluten-free and water ice cream to benefit from growing demand

Modest price increases due to competition and the strong position of private label

COMPETITIVE LANDSCAPE

Manufacturers of branded products may be forced to follow the lead of private label manufacturers

Unilever Magyarország maintains its leading position in a challenging environment

New launches from Unilever Magyarország

CATEGORY DATA

Savoury Snacks in Hungary

HEADLINES

PROSPECTS

Shift in demand within savoury snacks

Most consumers of savoury snacks prefer indulgence to health-consciousness

Category lacks state support

COMPETITIVE LANDSCAPE

Innovations and marketing activity secure Intersnack Magyarország’s leading position

Government efforts to promote locally made products do not affect savoury snacks

Private label continues to hold a significant position within savoury snacks

CATEGORY DATA

Sugar Confectionery in Hungary

HEADLINES

PROSPECTS

Consumers also look for healthier variants within sugar confectionery

Competition pushes flavour and packaging innovations

Category is less affected by economy products, while producers still struggle to boost prices

COMPETITIVE LANDSCAPE