Packaged Food in Hungary

Packaged Food in Hungary

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food

Consumers more conscious of quality and ingredients

Competition remains intense, with domestic players enjoying support from the government

Distribution channels focus on improving consumer loyalty and environmental issues

Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice

Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice

Consumer Foodservice

Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Hungary

HEADLINES

PROSPECTS

Traditional products are still popular but there is space for special products

Rapeseed oil sees biggest expansion in value sales terms

The expansion of sales is hindered by maturity and limited innovation

COMPETITIVE LANDSCAPE

Bunge leads a highly competitive category by trying to enhance consumer loyalty

Private label’s share in edible oils among the among the highest in packaged food

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Hungary

HEADLINES

PROSPECTS

Ready meals benefits from rising demand for convenience and wide selection of products

Frozen pizza benefits from competitive prices and new launches

Value sales expansion of ready meals supported by growth in prices

COMPETITIVE LANDSCAPE

Dr Oetker benefits from lifestyle trends and its entry into the niche segment

Hmmmaster enters chilled ready meals as the category becomes more competitive

The number of local players in the category is already high and set for further growth

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 36 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 37 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 38 Distribution of Ready Meals by Format: % Value 2013-2018
Table 39 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Hungary

HEADLINES

PROSPECTS

Category shows mixed performance, with bouillon and dry sauces facing challenges

Demand for spice mixes and popularity of grilling supports expansion of herbs and spices

COMPETITIVE LANDSCAPE

Unilever maintains the lead, launching a new product range with natural ingredients

Nestlé launches spice mixes and introduces new sauces to boost competitiveness

Univer and Hungarian retail chains among the key players in sauces, dressings and condiments

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 47 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Hungary

HEADLINES

PROSPECTS

Soup faces challenges due to maturity and changes to lifestyle trends

New launches suggest strong potential for growth in chilled soup

Instant soup sees modest volume sales growth unlike other soup categories

COMPETITIVE LANDSCAPE

Unilever continues to lead soup sales

Private label less popular as a wide variety of branded products have low retail selling prices

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2013-2018
Table 56 Sales of Soup by Category: Value 2013-2018
Table 57 Sales of Soup by Category: % Volume Growth 2013-2018
Table 58 Sales of Soup by Category: % Value Growth 2013-2018
Table 59 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 60 NBO Company Shares of Soup: % Value 2014-2018
Table 61 LBN Brand Shares of Soup: % Value 2015-2018
Table 62 Distribution of Soup by Format: % Value 2013-2018
Table 63 Forecast Sales of Soup by Category: Volume 2018-2023
Table 64 Forecast Sales of Soup by Category: Value 2018-2023
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Hungary

HEADLINES

PROSPECTS

Health and wellness and indulgence boost sweet spreads volume and value growth

Nut and seed based spreads records highest value sales growth

Honey sees improvements in quality

COMPETITIVE LANDSCAPE

Demand for indulgence and strong advertising ensure Ferrero’s leadership

Local honey producers see less competition from imports but still face challenges

Private label continues to expand in sweet spreads thanks to wide selection and trusted brands

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 68 Sales of Sweet Spreads by Category: Value 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 72 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 74 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Hungary

HEADLINES

PROSPECTS

New regulations intend to raise product quality

Prices rise across baked goods

Frozen baked goods combines convenience and indulgence

COMPETITIVE LANDSCAPE

Baked goods continues to see fierce competition

Omega-Bázis launches free from gluten bread under Aby’s

Private label producers benefit from the demand for healthier products

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2013-2018
Table 80 Sales of Baked Goods by Category: Value 2013-2018
Table 81 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 82 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 83 Sales of Pastries by Type: % Value 2013-2018
Table 84 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 85 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 86 Distribution of Baked Goods by Format: % Value 2013-2018
Table 87 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Hungary

HEADLINES

PROSPECTS

Breakfast cereals faces challenges due to changes in consumer habits and needs

Hot cereals sees dynamic growth

A mixed performance for muesli and granola

COMPETITIVE LANDSCAPE

Nestlé Hungária retains leading position through innovation

Private label benefits from premiumisation and retail development

International players lead but domestic companies gain ground

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 92 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 97 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Hungary

HEADLINES

PROSPECTS

Maturity and competition from fresh alternatives hamper development

Listeria contamination hits frozen processed vegetables

Frozen fruit sees the fastest retail value growth as unit prices rise

COMPETITIVE LANDSCAPE

The leader leverages quality perception and a well-known brand name

Mirelite Mirsa and Frosta benefit from the listeria scare

Private label is still strong in processed fruit and vegetables

CATEGORY DATA

Table 102 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 104 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 105 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 106 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 107 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 108 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 109 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 113 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Hungary

HEADLINES

PROSPECTS

New regulations aim to improve product quality

Chilled processed meat benefits from innovation and the grilling trend

Processed seafood sees healthy retail volume and value growth

COMPETITIVE LANDSCAPE

Pick Szeged faces growing competition

Hering-Trade remains the key player in processed seafood

Lower or seasonal competition from unpackaged variants

CATEGORY DATA

Table 114 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 116 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 117 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 118 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 120 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 121 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 122 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 123 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 124 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 125 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Hungary

HEADLINES

PROSPECTS

Health and wellness options boost pasta

Rice suffers from maturity and few new launches

Some players launch innovative packaging to remain competitive

COMPETITIVE LANDSCAPE

Gyermelyi remains the leading player in pasta

Mars launches new rice products to meet consumer needs

Noodles is relatively concentrated

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 137 NBO Company Shares of Rice: % Value 2014-2018
Table 138 LBN Brand Shares of Rice: % Value 2015-2018
Table 139 NBO Company Shares of Pasta: % Value 2014-2018
Table 140 LBN Brand Shares of Pasta: % Value 2015-2018
Table 141 NBO Company Shares of Noodles: % Value 2014-2018
Table 142 LBN Brand Shares of Noodles: % Value 2015-2018
Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 144 Distribution of Rice by Format: % Value 2013-2018
Table 145 Distribution of Pasta by Format: % Value 2013-2018
Table 146 Distribution of Noodles by Format: % Value 2013-2018
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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