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Country Report

Packaged food in

Packaged Food in Hungary

255 pages, Nov 2017

US$7,150

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Executive Summary

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Improving economic performance helps expansion of packaged food sales

Packaged food in Hungary managed to expand in 2017. The increase was supported by several factors, including the country’s improving economic performance as a result of which consumers could spend more on the packaged food products, more and more opting for expensive, quality products including healthy goods and organic variants as well as free-from food products.

Producers face challenges despite favourable economic climate

Although retail sales have been improving in the domestic market, largely thanks to a rise in wages, several manufacturers have been facing challenges affecting sales, productivity and profitability, amongst others. Several local meat producers and processors saw losses due to the outbreak of the bird flu in several European countries in 2017.

Competition drives innovation and forces players to invest in promotions

Due to a large number of both international and locally owned market players, competition remained strong in Hungary over the review period. As a result, the largest manufacturers have been investing in promotions and advertisements as well as innovations and product developments to remain competitive, call attention to their brands and meet the latest consumer needs, including growing demand for healthy food products.

2017 witnesses no relevant changes in distribution channels

In line with the latest trends, internet retailing remained the largest growth distribution channel in Hungary in 2017, benefitting from growing demand for convenience, technology development and a growing number of market players in this segment. However, the market share of this channel remained relatively small compared to others.

Retail sales of packaged food to see further expansion

Retail sales of packaged food products are expected to record a gradual increase in the domestic market over the forecast period. In the short term, an improving economic performance is projected, which will help the expansion of sales.

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Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Hungary for free.

The Packaged food in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Hungary?
What are the major brands in Hungary?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Hungary

EXECUTIVE SUMMARY

Improving economic performance helps expansion of packaged food sales

Producers face challenges despite favourable economic climate

Competition drives innovation and forces players to invest in promotions

2017 witnesses no relevant changes in distribution channels

Retail sales of packaged food to see further expansion

KEY TRENDS AND DEVELOPMENTS

Private label versus branded products in packaged food

Outlook

Quality of food products becomes an issue

Outlook

Domestic producers versus international brands

Outlook

Players make efforts to reduce sugar, salt and fat content of products

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Packaged Food in Hungary - Company Profiles

Bunge Növényolajipari Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Bunge Növényolajipari Zrt: Key Facts

COMPETITIVE POSITIONING

Summary 3 Bunge Növényolajipari Zrt: Competitive Position 2017

CBA Kereskedelmi Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 4 CBA Kereskedelmi Kft: Key Facts
Summary 5 CBA Kereskedelmi Kft: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

Summary 6 CBA Kereskedelmi Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 7 CBA Kereskedelmi Kft: Competitive Position 2017

G'Roby Netshop Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 8 G’Roby NetShop Kft: Key Facts
Summary 9 G’Roby NetShop Kft: Operational Indicators

COMPETITIVE POSITIONING

Gyermelyi Holding Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Gyermelyi Holding Zrt: Key Facts
Summary 11 Gyermelyi Holding Zrt : Operational Indicators

COMPETITIVE POSITIONING

Summary 12 Gyermelyi Holding Zrt : Competitive Position 2017

Pick Szeged Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Pick Szeged Zrt: Key Facts
Summary 14 Pick Szeged Zrt: Operational Indicators

COMPETITIVE POSITIONING

Summary 15 Pick Szeged Zrt: Competitive Position 2017

Spar Magyarország Kereskedelmi Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Spar Magyarország Kft: Key Facts
Summary 17 Spar Magyarország Kft: Operational Indicators

COMPETITIVE POSITIONING

Summary 18 Spar Magyarország Kft: Competitive Position 2017

Tesco-Globál Áruházak Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Tesco-Global Áruházak Zrt: Key Facts
Summary 20 Tesco-Global Áruházak Zrt: Operational Indicators

COMPETITIVE POSITIONING

Summary 21 Tesco-Global Áruházak Zrt: Competitive Position 2017

Unilever Magyarország Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Unilever Kft: Key Facts
Summary 23 Unilever Kft: Operational Indicators

COMPETITIVE POSITIONING

Summary 24 Unilever Kft: Competitive Position 2017

Ready Meals in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 19 Sales of Ready Meals by Category: Volume 2012-2017
Table 20 Sales of Ready Meals by Category: Value 2012-2017
Table 21 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 22 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 23 Sales of Chilled Ready Meals by Ethnicity: % Value 2012-2017
Table 24 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 25 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 26 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 27 Distribution of Ready Meals by Format: % Value 2012-2017
Table 28 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 29 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 30 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 32 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 33 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 34 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 35 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 36 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 37 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 38 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 39 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 40 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 41 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 42 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 44 Sales of Soup by Category: Volume 2012-2017
Table 45 Sales of Soup by Category: Value 2012-2017
Table 46 Sales of Soup by Category: % Volume Growth 2012-2017
Table 47 Sales of Soup by Category: % Value Growth 2012-2017
Table 48 Sales of Soup by by Leading Flavours: Rankings 2012-2017
Table 49 NBO Company Shares of Soup: % Value 2013-2017
Table 50 LBN Brand Shares of Soup: % Value 2014-2017
Table 51 Distribution of Soup by Format: % Value 2012-2017
Table 52 Forecast Sales of Soup by Category: Volume 2017-2022
Table 53 Forecast Sales of Soup by Category: Value 2017-2022
Table 54 Forecast Sales of Soup by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Soup by Category: % Value Growth 2017-2022

Spreads in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 56 Sales of Spreads by Category: Volume 2012-2017
Table 57 Sales of Spreads by Category: Value 2012-2017
Table 58 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 59 Sales of Spreads by Category: % Value Growth 2012-2017
Table 60 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 61 NBO Company Shares of Spreads: % Value 2013-2017
Table 62 LBN Brand Shares of Spreads: % Value 2014-2017
Table 63 Distribution of Spreads by Format: % Value 2012-2017
Table 64 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 65 Forecast Sales of Spreads by Category: Value 2017-2022
Table 66 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 67 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Baked Goods in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 68 Sales of Baked Goods by Category: Volume 2012-2017
Table 69 Sales of Baked Goods by Category: Value 2012-2017
Table 70 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 71 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 73 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 74 Distribution of Baked Goods by Format: % Value 2012-2017
Table 75 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 76 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 77 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 78 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 79 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 80 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 81 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 82 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 84 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 85 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 86 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 87 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 88 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 89 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 90 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 91 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 92 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 93 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 94 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2012-2017
Table 95 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 96 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 97 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 98 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 99 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 100 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 101 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 102 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 103 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 104 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 105 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 106 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 107 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 108 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 109 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2012-2017
Table 110 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2012-2017
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 118 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 119 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 120 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 121 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 122 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 123 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 124 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 125 NBO Company Shares of Rice: % Value 2013-2017
Table 126 LBN Brand Shares of Rice: % Value 2014-2017
Table 127 NBO Company Shares of Pasta: % Value 2013-2017
Table 128 LBN Brand Shares of Pasta: % Value 2014-2017
Table 129 NBO Company Shares of Noodles: % Value 2013-2017
Table 130 LBN Brand Shares of Noodles: % Value 2014-2017
Table 131 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 132 Distribution of Rice by Format: % Value 2012-2017
Table 133 Distribution of Pasta by Format: % Value 2012-2017
Table 134 Distribution of Noodles by Format: % Value 2012-2017
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 138 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Edible Oils in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 139 Sales of Edible Oils by Category: Volume 2012-2017
Table 140 Sales of Edible Oils by Category: Value 2012-2017
Table 141 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 142 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 143 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 144 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 145 Distribution of Edible Oils by Format: % Value 2012-2017
Table 146 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 147 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 148 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 149 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Improving economic performance helps expansion of packaged food sales

Producers face challenges despite favourable economic climate

Competition drives innovation and forces players to invest in promotions

2017 witnesses no relevant changes in distribution channels

Retail sales of packaged food to see further expansion

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Packaged Food in Hungary

EXECUTIVE SUMMARY

Improving economic performance helps expansion of packaged food sales

Producers face challenges despite favourable economic climate

Competition drives innovation and forces players to invest in promotions

2017 witnesses no relevant changes in distribution channels

Retail sales of packaged food to see further expansion

KEY TRENDS AND DEVELOPMENTS

Private label versus branded products in packaged food

Quality of food products becomes an issue

Domestic producers versus international brands

Players make efforts to reduce sugar, salt and fat content of products

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Packaged Food in Hungary - Company Profiles

Bunge Növényolajipari Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

CBA Kereskedelmi Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

G'Roby Netshop Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Gyermelyi Holding Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pick Szeged Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Spar Magyarország Kereskedelmi Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco-Globál Áruházak Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever Magyarország Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Ready Meals in Hungary

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Hungary

HEADLINES