Packaged Food in Hungary

Packaged Food in Hungary

EXECUTIVE SUMMARY

Confident steps forward with slowly changing attitudes amongst consumers

Economic expansion coupled with positive consumer sentiment

No shortage of investments, but lack of willing labour force must be addressed

Discounters and internet retailing continue to pave the way forward

Positive outlook for packaged food, supported by rising consumer confidence to purchase products that offer greater specific value

FOODSERVICE

Sales to Foodservice

Steady growth of foodservice consumption
Mainstream and niche restaurants are both advancing rapidly
Local food from domestic ingredients with emphasis on quality

Consumer Foodservice

Hungarians are dining out more frequently while tourists want to experience good quality local cuisine
Prices, wages and costs
Polarising trends in independent and chained foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Baked Goods in Hungary

HEADLINES

PROSPECTS

Declining demand for bread influenced by rising prices, and the search for convenient and alternative options

Traditional purchasing habits support demand through artisanal bakeries despite gradual move towards packaged products

Hungarians still like to indulge, supporting demand for cakes and pastries

COMPETITIVE LANDSCAPE

Artisanal retains dominant presence due to fresh perception amongst Hungarians

Ceres Sütoipari leads branded players, and is looking to expand its range to address rising demand for innovation and convenience

Private label could profit further from rising prices with competitively priced baked goods

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2014-2019
Table 20 Sales of Baked Goods by Category: Value 2014-2019
Table 21 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 22 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 23 Sales of Pastries by Type: % Value 2014-2019
Table 24 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 25 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 26 Distribution of Baked Goods by Format: % Value 2014-2019
Table 27 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 28 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 29 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Hungary

HEADLINES

PROSPECTS

Category is driven by increasing demand for convenient breakfast options

Dynamic growth for hot cereals as it offers nutritious and healthy breakfast option

Producers can offer further differentiation by developing demand for lower sugar and free from variants

COMPETITIVE LANDSCAPE

Nestlé continues to lose share despite efforts to innovate and use promotional tools to attract consumers

USOVSKO gains share by focusing on health-positioned products

Cerbona continues to expand its product portfolio in an attempt to halt its share loss

CATEGORY DATA

Table 31 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 32 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 33 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 34 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 36 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 37 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 38 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 39 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 40 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Hungary

HEADLINES

PROSPECTS

Stagnation overall for processed fruit and vegetables due to fluctuating prices and competition from fresh formats

Processed fruit and vegetables still struggles with negative perceptions

Pessimistic outlook for shelf stable fruit

COMPETITIVE LANDSCAPE

Bonduelle strengthens leadership through promotional campaigns and investment in new warehouse facilities

Globus continues to expand by focusing on health- and premium-positioned lines

Further share gain for AgroSprint with organic line

CATEGORY DATA

Table 42 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 43 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 44 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 45 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 46 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Hungary

HEADLINES

PROSPECTS

Increasing unit prices and rising health trend influence demand for chilled processed red meat

Healthy growth for processed seafood with greater demand amongst health-conscious affluent consumers

Strict regulations on meat products supports increasing offer of and demand for higher quality

COMPETITIVE LANDSCAPE

Bonafarm to invest in local production facilities to support brands

Strong share gains for private label, driven by Spar

Smaller players compete through promotional campaigns and new launches

CATEGORY DATA

Table 54 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 55 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 56 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 57 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 58 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 59 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 60 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 61 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 62 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 63 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 64 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 65 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 66 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 67 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 68 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Hungary

HEADLINES

PROSPECTS

Dominant dried pasta needs innovation through health-positioned products to add value and dynamism

Brighter future predicted for rice supported by interesting types and flavours in addition to increasing demand for Asian-inspired cuisine

Instant noodles likely to remain a niche despite offering innovation and convenience

COMPETITIVE LANDSCAPE

Private label places increasing pressure on leader Gyermelyi

Rice will continue to benefit from rising premiumisation to support value growth

Increasingly consolidated landscape of instant noodles amongst major players proves hostile environment for smaller brands

CATEGORY DATA

Table 70 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 71 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 72 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 73 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 74 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 75 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 76 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 77 NBO Company Shares of Rice: % Value 2015-2019
Table 78 LBN Brand Shares of Rice: % Value 2016-2019
Table 79 NBO Company Shares of Pasta: % Value 2015-2019
Table 80 LBN Brand Shares of Pasta: % Value 2016-2019
Table 81 NBO Company Shares of Noodles: % Value 2015-2019
Table 82 LBN Brand Shares of Noodles: % Value 2016-2019
Table 83 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 84 Distribution of Rice by Format: % Value 2014-2019
Table 85 Distribution of Pasta by Format: % Value 2014-2019
Table 86 Distribution of Noodles by Format: % Value 2014-2019
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 90 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Edible Oils in Hungary

HEADLINES

PROSPECTS

Sunflower oil remains the top driver in edible oils despite lower production of sunflowers in 2019

Olive oil reaches a ceiling as prices rise

Other edible oil on the upswing, used for cooking, curing and as a salad dressing

COMPETITIVE LANDSCAPE

Bunge Növényolajipari Zrt still leads edible oils, focusing on product innovation and marketing

True innovation comes from more specialised manufacturers

Olive oil sees limited movement, with private label and online products seeing most development

CATEGORY DATA

Table 91 Sales of Edible Oils by Category: Volume 2014-2019
Table 92 Sales of Edible Oils by Category: Value 2014-2019
Table 93 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 94 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 96 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 97 Distribution of Edible Oils by Format: % Value 2014-2019
Table 98 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 99 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 100 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Hungary

HEADLINES

PROSPECTS

Will innovation save shelf stable ready meals from stagnation?

New generation of chilled ready meals for new generation of consumers

Frozen ready meals reaching breaking point due to the popularity of frozen pizza

COMPETITIVE LANDSCAPE

Polcz leads the way with new, trendy shelf stable ready meal

Foodbox continues to make a big splash in chilled ready meals

Dr Oetker keeps up with the times

CATEGORY DATA

Table 102 Sales of Ready Meals by Category: Volume 2014-2019
Table 103 Sales of Ready Meals by Category: Value 2014-2019
Table 104 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 105 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 106 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 107 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 108 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 109 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 110 Distribution of Ready Meals by Format: % Value 2014-2019
Table 111 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 112 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 113 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 114 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Hungary

HEADLINES

PROSPECTS

Seasonality is timeless, while grilling remains relevant

Difficulties for traditional Hungarian spices due to price rises

Mayonnaise is winning the trifecta of sauces in 2019

COMPETITIVE LANDSCAPE

Ongoing battle between Univer Product Zrt and Unilever Magyarország Kft

Right focus keeps Kotányi stable

Brands are in a pickle within pickled products

CATEGORY DATA

Table 115 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 116 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 117 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 118 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 119 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 120 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 121 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 122 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 123 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 124 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 125 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 126 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Hungary

HEADLINES

PROSPECTS

Chilled soup explosion

Declining dehydrated soup due to a negative image

Health trends do not apply to instant soup

COMPETITIVE LANDSCAPE

Ez a világ Kft takes soup category by surprise

It takes two to tango the dance of Maggi and Knorr

Unilever enters shelf stable soup to shake things up

CATEGORY DATA

Table 127 Sales of Soup by Category: Volume 2014-2019
Table 128 Sales of Soup by Category: Value 2014-2019
Table 129 Sales of Soup by Category: % Volume Growth 2014-2019
Table 130 Sales of Soup by Category: % Value Growth 2014-2019
Table 131 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 132 NBO Company Shares of Soup: % Value 2015-2019
Table 133 LBN Brand Shares of Soup: % Value 2016-2019
Table 134 Distribution of Soup by Format: % Value 2014-2019
Table 135 Forecast Sales of Soup by Category: Volume 2019-2024
Table 136 Forecast Sales of Soup by Category: Value 2019-2024
Table 137 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 138 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Hungary

HEADLINES

PROSPECTS

Honey volume growth slows down in 2019 but still increases

Chocolate spread indulgence

Openness to peanut butter

COMPETITIVE LANDSCAPE

Fragmentation within honey category

Higher incomes mean higher price segment products

Affordable yet tasty peanut butter popular

CATEGORY DATA

Table 139 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 140 Sales of Sweet Spreads by Category: Value 2014-2019
Table 141 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 142 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 143 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 144 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 145 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 146 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 147 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 148 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 149 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Chocolate Confectionery in Hungary

HEADLINES

PROSPECTS

Hungarians look to premiumisation due to economic stability

Increasing demand for higher quality and healthier aspects to chocolate

Hungarian artisanal producers perform well at International Chocolate Awards

COMPETITIVE LANDSCAPE

Players look to offer higher quality and interesting flavours

Nestlé continues to gain ground with new premium launch

Established brands introduce new flavours and twists to tried and tested products to retain interest and broaden appeal

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 151 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 152 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 153 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 154 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 155 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 156 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 157 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 158 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 159 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 160 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 161 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 162 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Hungary

HEADLINES

PROSPECTS

Chewing gum continues to dominate due to breath freshener attributes

Diversity of packaging formats offers convenience to consumers

Self-checkouts pose challenge to promotion and display of gum

COMPETITIVE LANDSCAPE

Wrigley strengthens domination of gum

Halls banks on success in sugar confectionery to attract consumers of gum

Natural sweetener xylitol taps into health and wellness trend

CATEGORY DATA

Table 163 Sales of Gum by Category: Volume 2014-2019
Table 164 Sales of Gum by Category: Value 2014-2019
Table 165 Sales of Gum by Category: % Volume Growth 2014-2019
Table 166 Sales of Gum by Category: % Value Growth 2014-2019
Table 167 Sales of Gum by Flavour: Rankings 2014-2019
Table 168 NBO Company Shares of Gum: % Value 2015-2019
Table 169 LBN Brand Shares of Gum: % Value 2016-2019
Table 170 Distribution of Gum by Format: % Value 2014-2019
Table 171 Forecast Sales of Gum by Category: Volume 2019-2024
Table 172 Forecast Sales of Gum by Category: Value 2019-2024
Table 173 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 174 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Hungary

HEADLINES

PROSPECTS

Players search for ways to extend peak consumption period

Multi-pack water ice cream performs strongly appealing to number of food intolerances

Price promotions important strategy to combat private label and artisanal producers

COMPETITIVE LANDSCAPE

Unilever strengthens leadership with positive reception for Ben & Jerry’s

Strong positioning for private label in ice cream

Premium brands starting to find consumer base

CATEGORY DATA

Table 175 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 176 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 177 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 179 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 180 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 181 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 182 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 183 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 184 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 185 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 186 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 187 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 188 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 189 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 190 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 191 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 192 Distribution of Ice Cream by Format: % Value 2014-2019
Table 193 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 194 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 195 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 196 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 197 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Hungary

HEADLINES

PROSPECTS

Consumers continue to enjoy some indulgences despite health trend

Strong performance by rice snacks as a healthy alternative

Tortilla chips offers wide range of consumption occasions

COMPETITIVE LANDSCAPE

Intersnack retains leadership despite strong competition

Healthy savoury snacks continue to find favour with consumers

Retailers highly ranked with private label offers

CATEGORY DATA

Table 198 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 199 Sales of Savoury Snacks by Category: Value 2014-2019
Table 200 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 201 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 202 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 203 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 204 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 205 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 206 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 207 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 208 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Hungary

HEADLINES

PROSPECTS

Prices set to increase further with rising public health tax

Players looks to reduce sugar content of their products

Healthier aspects of medicated confectionery appeal to consumers

COMPETITIVE LANDSCAPE

Multinationals lead fragmented competitive landscape

Aldi launches vegan jellies to enter health and wellness space

Branded sugar confectionery amongst strongest performers

Summary 3 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 209 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 210 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 211 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 212 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 213 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 214 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 215 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 216 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 217 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 218 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 219 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 220 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Hungary

HEADLINES

PROSPECTS

Strong performance for protein/energy bars appealing to sports enthusiasts

Search for products that address flavour and health-related concerns

Increasing unit prices due to public health tax and premiumisation

COMPETITIVE LANDSCAPE

BioTech expands to appeal to wider range of consumers

Strong presence of private label within sweet biscuits

Players expand portfolios to enter health and wellness space

CATEGORY DATA

Table 221 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 222 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 223 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 224 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 225 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 226 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 227 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 228 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 229 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 230 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 231 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 232 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 233 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 234 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 235 Distribution of Snack Bars by Format: % Value 2014-2019
Table 236 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 237 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 238 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 239 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 240 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Hungary

HEADLINES

PROSPECTS

Infant population set to decline but improving incomes should support spending

Distribution focused on offering value and convenience

Milk formula stagnates with breastfeeding taking precedence

COMPETITIVE LANDSCAPE

Univer sees strong growth as it invests in new product development and production

Price competition increases as challengers look to win share

Numil and Nestlé retain control over milk formula thanks to subsidies

CATEGORY DATA

Table 241 Sales of Baby Food by Category: Volume 2014-2019
Table 242 Sales of Baby Food by Category: Value 2014-2019
Table 243 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 244 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 245 NBO Company Shares of Baby Food: % Value 2015-2019
Table 246 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 247 Distribution of Baby Food by Format: % Value 2014-2019
Table 248 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 249 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 250 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 251 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Hungary

HEADLINES

PROSPECTS

Butter set to shine over the forecast period as it benefits from an improved image

“Bridging” solutions help bring taste of butter to price-sensitive consumers

Players look to premiumisation as a way to add value to cooking fats

COMPETITIVE LANDSCAPE

Aldi purchases local dairy brand as it looks to make gains

Unilever launches Flora Olive Omega 3 & 6 supporting its strong lead

Bunge Növényolajipari grows as new varieties introduced under Vénusz brand

CATEGORY DATA

Table 252 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 253 Sales of Butter and Spreads by Category: Value 2014-2019
Table 254 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 255 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 256 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 257 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 258 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 259 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 260 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 261 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 262 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Hungary

HEADLINES

PROSPECTS

Players look to add value by driving demand from premium cheese types

Soft cheese continues to develop as consumer awareness grows

Generic taste and unhealthy image negatively impacts sales of processed cheese

COMPETITIVE LANDSCAPE

Private label benefiting from investment in production and new varieties

Savencia loses lead despite launch of new packaging and products

Tolnatej takes the lead with its popular line of Trappista cheese

CATEGORY DATA

Table 263 Sales of Cheese by Category: Volume 2014-2019
Table 264 Sales of Cheese by Category: Value 2014-2019
Table 265 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 266 Sales of Cheese by Category: % Value Growth 2014-2019
Table 267 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 268 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 269 NBO Company Shares of Cheese: % Value 2015-2019
Table 270 LBN Brand Shares of Cheese: % Value 2016-2019
Table 271 Distribution of Cheese by Format: % Value 2014-2019
Table 272 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 273 Forecast Sales of Cheese by Category: Value 2019-2024
Table 274 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 275 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Hungary

HEADLINES

PROSPECTS

Tax breaks help stimulate demand for local drinking milk products

Government and the Milk Heart Foundation supporting demand for local milk

Other milk alternatives has strong potential with growing consumer base

COMPETITIVE LANDSCAPE

Local dairy company Alföldi Tej Értékesíto és Beszerzo extends lead thanks to production expansion

Sole-Mizo focuses on health and wellness with range of lactose-free milk

Coca-Cola making strides in other milk alternatives with its new Adez brand

CATEGORY DATA

Table 276 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 277 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 278 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 279 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 280 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 281 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 282 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 283 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 284 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 285 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 286 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Hungary

HEADLINES

PROSPECTS

Chilled dairy desserts and chilled snacks remain popular as healthier snacking option

Cream struggles due to changing consumer lifestyles and decline in home cooking

Shelf stable products struggle due to unhealthy image

COMPETITIVE LANDSCAPE

Indulgence drives competition in chilled dairy desserts

Private label sees stronger performances in areas not driven by indulgence

FrieslandCampina benefits from wide range, strong marketing and new products

CATEGORY DATA

Table 287 Sales of Other Dairy by Category: Volume 2014-2019
Table 288 Sales of Other Dairy by Category: Value 2014-2019
Table 289 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 290 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 291 Sales of Cream by Type: % Value 2014-2019
Table 292 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 293 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 294 Distribution of Other Dairy by Format: % Value 2014-2019
Table 295 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 296 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 297 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 298 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Hungary

HEADLINES

PROSPECTS

Sour milk products and plain yoghurt struggle in face of competition from tejföl

Flavoured yoghurt dominates thanks to claims of health and indulgence

Drinking yoghurt falling out of favour as consumers switch to alternative options

COMPETITIVE LANDSCAPE

Danone introduces new products and reformulates others to address declining share

Zott wins over consumers with attractive pricing

Private label looks to blend quality with value

CATEGORY DATA

Table 299 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 300 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 301 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 302 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 303 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 304 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 305 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 306 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 307 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 308 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 309 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 310 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

---