Packaged Food in Ireland

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Ireland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Ireland?
  • Which are the leading brands in Packaged Food in Ireland?
  • How are products distributed in Packaged Food in Ireland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Providers of packaged food to foodservice outlets in Ireland suffer from a loss in contracts and revenues as these outlets were forced to close for several months in 2020 Foodservice providers were forced to adapt their packaged food products to be more compatible with takeaway and home delivery in 2020 Use of temperature screening technology becomes widespread among foodservice providers
Consumer Foodservice
Loss of tourism due to COVID-19 negatively affects sales of food to consumers through foodservice channels in 2020 Quick service restaurants were better prepared to undertake operational challenges required by COVID-19 and the related lockdown measures Foodservice outlets at retailers also struggle from a loss in sales in 2020, as consumers’ visits have noticeably shortened
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Ireland

KEY DATA FINDINGS

2020 IMPACT

Increased demand for local products helping rapeseed oil to take share from imported oils
More frequent at-home cooking driving retail volumes of edible oils
Competitive landscape changing as the effects of the pandemic affect smaller manufacturers

RECOVERY AND OPPORTUNITIES

E-commerce and smaller retailers to provide weak competition to larger retailers
Rapeseed oil to continue to take share from less-healthy and imported oils
Demand for more premium edible oil varieties to grow

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Ireland

KEY DATA FINDINGS

2020 IMPACT

Lockdown stockpiling provides a boost to shelf stable and frozen ready meals
Dinner mixes benefits from foodservice closures and more widespread home cooking
Chilled and frozen pizza growing as an alternative to takeaways

RECOVERY AND OPPORTUNITIES

Return to office working to drive sales of chilled ready meals
Increased home cooking to fuel great dinner mix sales
Chilled ready meals to benefit from consumers’ shift to e-commerce

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 38 Distribution of Ready Meals by Format: % Value 2015-2020 Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Ireland

KEY DATA FINDINGS

2020 IMPACT

Stockpiling focussed growth on ketchup, mayonnaise and mustard
The home cooking boom driving sales of chilli sauces and soy sauces
Difficulties in the retail supply chain providing opportunities for private label

RECOVERY AND OPPORTUNITIES

Barbecue sauces to gain from consumers’ desire to experiment with new tastes
Stockpiling mentality to continue to influence consumer behaviour
Economic concerns to drive growth in private label

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Ireland

KEY DATA FINDINGS

2020 IMPACT

Prophylactic qualities of honey ensure strong demand
Lockdown stockpiling fuels growth of chocolate spreads and seed based spreads
Private label making headway in jams and preserves thanks to low prices

RECOVERY AND OPPORTUNITIES

New indulgent favours to present an alternative to healthier brands
Private label to benefit from growing reluctance to pay premium prices for non-essential items
Health and wellness trend to support the performance of honey

CATEGORY DATA

Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 56 Sales of Sweet Spreads by Category: Value 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Ireland

KEY DATA FINDINGS

2020 IMPACT

Chilled soup gains from consumers’ switch to lockdown lifestyles
Stockpiling drives retail sales of shelf stable and instant soup
Reliable supply chains an increasingly important factor in retail sales growth

RECOVERY AND OPPORTUNITIES

Consumers to migrate from dehydrated soup to fresh options
The growing health and wellness trend to drive retail sales of chilled soup
Leading soup brands to grow their share

CATEGORY DATA

Table 67 Sales of Soup by Category: Volume 2015-2020 Table 68 Sales of Soup by Category: Value 2015-2020 Table 69 Sales of Soup by Category: % Volume Growth 2015-2020 Table 70 Sales of Soup by Category: % Value Growth 2015-2020 Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 72 NBO Company Shares of Soup: % Value 2016-2020 Table 73 LBN Brand Shares of Soup: % Value 2017-2020 Table 74 Distribution of Soup by Format: % Value 2015-2020 Table 75 Forecast Sales of Soup by Category: Volume 2020-2025 Table 76 Forecast Sales of Soup by Category: Value 2020-2025 Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Ireland

KEY DATA FINDINGS

2020 IMPACT

Packaged baked goods sees stockpiling boost, as foodservice players switch into retail to maintain sales
Enhanced trend for home-baking sees flour and yeast shortages in shops
Domestic player Joseph Brennan Bakeries maintains lead overall and in bread per se, thank to longstanding tradition and wide range of modern offerings

RECOVERY AND OPPORTUNITIES

Flat bread and healthier options set to become increasingly popular
Frozen baked goods set to face declines due to healthy eating trends and little innovation
Recovery expected overall, due to baked goods being ongoing consumer staples

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2015-2020 Table 80 Sales of Baked Goods by Category: Value 2015-2020 Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 83 Sales of Pastries by Type: % Value 2015-2020 Table 84 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 85 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 86 Distribution of Baked Goods by Format: % Value 2015-2020 Table 87 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Ireland

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals benefits from stockpiling due to lockdowns, thanks to long shelf life and ease of storage
Children’s breakfast cereals sees ongoing slump, due to unhealthy image and increase in home-cooked breakfasts
Kellogg maintains its company lead thanks to ongoing innovation to meet changing consumer needs, as domestic Flahavan’s tops the brand list

RECOVERY AND OPPORTUNITIES

Health and wellness trend continues to stimulate demand in muesli and granola
Private label brands set to benefit from reduced consumer spending power
Multinational players hold strongest positions during disruptions, due to greater financial and distribution powers

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 92 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 97 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Ireland

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood sees boost from uptick in home-cooking and stockpiling, with meat substitutes continuing to gain
E-commerce channels develop rapidly, with Kerrigan’s Craft Butchers a perfect example of tradition and modern strategies
Leading players maintain the status quo, thanks to strong positioning and acquisitions

RECOVERY AND OPPORTUNITIES

Ongoing impact to meat industry expected to lead to smaller business closures and likely acquisitions
Expansion of meat substitutes set to drive ongoing innovation
Organic options set to drive growth in chilled and frozen processed seafood

CATEGORY DATA

Table 102 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 105 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 106 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 109 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 110 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Ireland

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables seen boost from stockpiling and home-cooking, despite production challenges caused by COVD-19
Consumers call for organic and domestic produce in frozen and chilled fruit
Valeo Foods maintains company lead, but faces growing pressure from other brands

RECOVERY AND OPPORTUNITIES

Consumer price sensitivity and desire for fresh, locally produced fruit and vegetable, set to pose challenges for processed varieties
International and traditional home-cooking trends to drive sales
Economy options and private label offerings to become increasingly popular

CATEGORY DATA

Table 118 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 121 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 122 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 123 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 124 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 125 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 129 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Ireland

KEY DATA FINDINGS

2020 IMPACT

Rice pasta and noodles benefits from foodservice closures and lockdowns, with an uptick in stockpiling and home-cooking
Private label players ramp up their e-commerce offerings to meet growing consumer demand
Valeo Foods manages to hold onto its marginal overall lead, as private label competition heats up

RECOVERY AND OPPORTUNITIES

Dried pasta and plain noodles set to see healthy growth over forecast period thanks to their simplicity
Longer expiry dates and home-cooked foreign cuisine set to be major drivers for growth
Larger packaging sizes continue to attract consumers due to economy value and convenience

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 137 NBO Company Shares of Rice: % Value 2016-2020 Table 138 LBN Brand Shares of Rice: % Value 2017-2020 Table 139 NBO Company Shares of Pasta: % Value 2016-2020 Table 140 LBN Brand Shares of Pasta: % Value 2017-2020 Table 141 NBO Company Shares of Noodles: % Value 2016-2020 Table 142 LBN Brand Shares of Noodles: % Value 2017-2020 Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 144 Distribution of Rice by Format: % Value 2015-2020 Table 145 Distribution of Pasta by Format: % Value 2015-2020 Table 146 Distribution of Noodles by Format: % Value 2015-2020 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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