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Country Report

Packaged food in

Packaged Food in Israel

203 pages, Dec 2018

US$7,150

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Executive Summary

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Indulgence and premiumisation trends boost packaged food performance

Following a relatively sluggish performance earlier in the review period, growth in packaged food retail current value sales in Israel continued to pick up in 2018. Whereas in previous years the market’s expansion was restricted by price-sensitivity among consumers, over 2017-2018 its performance was bolstered by the growing willingness of Israelis to spend money on small indulgences.

Healthy eating trend continues to evolve

Many Israeli consumers have adopted healthier lifestyle habits in recent years. With regard to diet, perceptions of what constitutes healthy or unhealthy food vary, and often change in line with temporary trends.

Contrasting fortunes for top two competitors in packaged food

Tnuva Food Industries Ltd continued to lead packaged food in retail value sales terms in 2018, benefiting from its strong hold on the dairy category. However, during the review period the company saw its market value share decline steadily due to several factors.

Discounters and supermarkets still lead despite gains by other distribution channels

Internet retailing has made strong advances in packaged food distribution in Israel in recent years, with market value share gains for this channel being driven by both demand and supply factors. On the demand side, consumers find it very convenient to shop for groceries online, while on the supply side leading retailers see online sales platforms as a way to enhance their services and strengthen competitiveness.

Rising health awareness will continue to influence market development

Interest in healthy eating will continue to increase among Israelis over the forecast period. This should support the further expansion of the “flexitarian” and cleaner eating trends, among others, while also leading more consumers to avoid lactose and encouraging packaged food manufacturers to launch new protein-enriched products.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Israel for free.

The Packaged food in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Israel?
What are the major brands in Israel?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Israel

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance

Healthy eating trend continues to evolve

Contrasting fortunes for top two competitors in packaged food

Discounters and supermarkets still lead despite gains by other distribution channels

Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice

Demand for frozen processed red meat slows as burger fast food players choose chilled and fresh alternatives
Increasing specialisation evident among foodservice players offering Asian cuisine
Use of milk alternatives rises among cafés and specialist coffee shops operators

Consumer Foodservice

Rising costs lead more foodservice players to switch from fresh to processed ingredients
High risk and rising costs encourage shift from casual dining to street food

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Ice Cream and Frozen Desserts in Israel

HEADLINES

PROSPECTS

Indulgence and impulsive consumption

Health perception keeps evolving

Warming climate encourages growth

COMPETITIVE LANDSCAPE

Unilever Israel Ltd continues to lead the category

Performance of other leading players

La Frutta launch

CATEGORY DATA

Table 19 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 20 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 21 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 22 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 23 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 24 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 25 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 26 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 27 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 28 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 29 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 30 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 31 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 32 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 33 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 34 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 35 Distribution of Ice Cream by Format: % Value 2013-2018
Table 36 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 37 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 38 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 39 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Chocolate Confectionery in Israel

HEADLINES

PROSPECTS

Chocolate confectionary to perform well despite health trend

On-the-go countlines to become growth driver

Evolvement of the adult segment

COMPETITIVE LANDSCAPE

Major changes in the competitive environment

Strauss Group Ltd continues to lead the category

Strauss launches Blondi, a new type of chocolate

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 41 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 42 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 43 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 44 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 45 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 46 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 47 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 48 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 49 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 50 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 51 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Israel

HEADLINES

PROSPECTS

Increasing importance of bottle format

Decreasing popularity of bubble gum

COMPETITIVE LANDSCAPE

Mars Multisales Israel remains the leader

Shift in marketing activities

CATEGORY DATA

Table 53 Sales of Gum by Category: Volume 2013-2018
Table 54 Sales of Gum by Category: Value 2013-2018
Table 55 Sales of Gum by Category: % Volume Growth 2013-2018
Table 56 Sales of Gum by Category: % Value Growth 2013-2018
Table 57 Sales of Gum by Flavour: Rankings 2013-2018
Table 58 NBO Company Shares of Gum: % Value 2014-2018
Table 59 LBN Brand Shares of Gum: % Value 2015-2018
Table 60 Distribution of Gum by Format: % Value 2013-2018
Table 61 Forecast Sales of Gum by Category: Volume 2018-2023
Table 62 Forecast Sales of Gum by Category: Value 2018-2023
Table 63 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Savoury Snacks in Israel

HEADLINES

PROSPECTS

Strong brand loyalty to benefit leading children’s brands

Adults segment continues to evolve

Labelling food regulation

COMPETITIVE LANDSCAPE

Osem Food Industries Ltd leads the category

Strauss Group Ltd ranks second

Key new launches

Summary 3 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Israel

HEADLINES

PROSPECTS

Parents refrain from buying sugar confectionery

Performance is dependable on age segment

Low demand for healthier alternatives

COMPETITIVE LANDSCAPE

Leiman Schlussel Ltd leads the category

More intense competition in the toffee category

Summary 4 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Israel

HEADLINES

PROSPECTS

Health versus indulgence trends

Premiumisation and brands strengthening

Food labelling regulation in 2020

COMPETITIVE LANDSCAPE

Leading companies

Osem Food Industries Ltd’s share declines

Nature Valley accelerates energy bars' performance

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Israel

HEADLINES

PROSPECTS

Baby food prices are on the decline

Dried baby food continues to decline while prepared baby food renews its growth

Shift towards premium milk formula seen

COMPETITIVE LANDSCAPE

Materna sees share decline

Small brands gain share

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Israel

HEADLINES

PROSPECTS

The healthier nutrition trend continuously affects the performance of butter and spreads

Butter shortage addressed by customs-free import quotas

COMPETITIVE LANDSCAPE

Strauss Group Ltd becomes the distributor of Lurpak

Leading players see sales decline

New launches introduced under the Shimrit brand

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 120 Sales of Butter and Spreads by Category: Value 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 122 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 124 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 125 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Israel

HEADLINES

PROSPECTS

Premium brands grow and erode basic brands’ performance

Customs-free quotas allowed for hard cheese

Launches of healthier cheese made

COMPETITIVE LANDSCAPE

Tnuva continues to lose share

Cheese enjoys some key new launches

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2013-2018
Table 131 Sales of Cheese by Category: Value 2013-2018
Table 132 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 133 Sales of Cheese by Category: % Value Growth 2013-2018
Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 135 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 136 NBO Company Shares of Cheese: % Value 2014-2018
Table 137 LBN Brand Shares of Cheese: % Value 2015-2018
Table 138 Distribution of Cheese by Format: % Value 2013-2018
Table 139 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 140 Forecast Sales of Cheese by Category: Value 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Israel

HEADLINES

PROSPECTS

Fortified milk sees fast growth

Milk alternatives and reduced lactose products perform well

Other trends are observed in milk drinks

COMPETITIVE LANDSCAPE

Tnuva continues to lead drinking milk products

The Israel Dairy Board influences competition

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Israel

HEADLINES

PROSPECTS

Focus shifts towards adults in chilled dairy desserts

Volume decline continues in chilled dairy desserts

The culinary trend boosts demand for cream

COMPETITIVE LANDSCAPE

Tnuva Food Industries maintains its share of other dairy

Strauss Group employs innovation strategy

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Israel

HEADLINES

PROSPECTS

Protein-enriched products drive growth

Flavoured yoghurt grows at the expense of plain yoghurt

Consumption shifts towards higher-fat products

COMPETITIVE LANDSCAPE

Strauss Group strengthens thanks to innovation

Tnuva Food Industries loses share

Other launches seen in yoghurt and sour milk products

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 171 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 172 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 173 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Israel

HEADLINES

PROSPECTS

Healthier nutrition trend continues to impact edible oils

Shift to healthier oils

Olive oil opens up to imports

COMPETITIVE LANDSCAPE

Shemen Industries continues to lead sales

Investment in innovation key to attracting new consumers

Strauss Group ranks second

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2013-2018
Table 179 Sales of Edible Oils by Category: Value 2013-2018
Table 180 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 181 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 182 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 183 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 184 Distribution of Edible Oils by Format: % Value 2013-2018
Table 185 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Israel

HEADLINES

PROSPECTS

Healthier nutrition vs convenience

Rising demand for healthier ready meals

Foodservice vs ready meals

COMPETITIVE LANDSCAPE

Tnuva Food Industries continues leading sales

Soglowek changes course within frozen pizza

Osem continues to promote Mana Hama dried ready meal

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2013-2018
Table 190 Sales of Ready Meals by Category: Value 2013-2018
Table 191 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 192 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 193 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 194 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 195 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 196 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 197 Distribution of Ready Meals by Format: % Value 2013-2018
Table 198 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Israel

HEADLINES

PROSPECTS

Cooking at home vs convenience

Demand remains strong, despite health trend

Shift towards fresh products

COMPETITIVE LANDSCAPE

New premium hummus launch from Strauss

Launch of new pasta sauces

Innovation to focus on health and flavour

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 206 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Israel

HEADLINES

PROSPECTS

Cooking at home and healthier nutrition trends hit soup consumption

Warmer climate, shortening winter

Change in snacking trends

COMPETITIVE LANDSCAPE

Unilever continues to lead sales in highly consolidated area

Knorr benefits from strong brand awareness in other areas

Osem invests in new innovative offerings

CATEGORY DATA

Table 214 Sales of Soup by Category: Volume 2013-2018
Table 215 Sales of Soup by Category: Value 2013-2018
Table 216 Sales of Soup by Category: % Volume Growth 2013-2018
Table 217 Sales of Soup by Category: % Value Growth 2013-2018
Table 218 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 219 NBO Company Shares of Soup: % Value 2014-2018
Table 220 LBN Brand Shares of Soup: % Value 2015-2018
Table 221 Distribution of Soup by Format: % Value 2013-2018
Table 222 Forecast Sales of Soup by Category: Volume 2018-2023
Table 223 Forecast Sales of Soup by Category: Value 2018-2023
Table 224 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 225 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Israel

HEADLINES

PROSPECTS

Honey sales remain stable

Honey opens up to imported brands

Consumers seek healthier spreads

COMPETITIVE LANDSCAPE

Honey remains highly regulated

Strauss Group leads sales

Chocolate spreads remains highly brand orientated

CATEGORY DATA

Table 226 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 227 Sales of Sweet Spreads by Category: Value 2013-2018
Table 228 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 229 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 230 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 231 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 232 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 233 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 234 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 236 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Israel

HEADLINES

PROSPECTS

Ongoing shift to wholegrain

Stagnation in volume terms

Shift to unpackaged products

COMPETITIVE LANDSCAPE

Angel Bakery Ltd leads

Innovation revives frozen baked goods

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2013-2018
Table 238 Sales of Baked Goods by Category: Value 2013-2018
Table 239 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 240 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 241 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 242 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 243 Distribution of Baked Goods by Format: % Value 2013-2018
Table 244 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 245 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 246 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Israel

HEADLINES

PROSPECTS

Health awareness has negative impact on breakfast cereals

Muesli and oatmeal grow in accordance with health trend

Future reform will lead to decline for children's breakfast cereals

COMPETITIVE LANDSCAPE

Unilever Israel leads due to strong brands

Small brands and private label gain share

CATEGORY DATA

Table 248 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 249 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 250 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 251 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 252 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 253 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 254 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 255 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 256 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 257 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Israel

HEADLINES

PROSPECTS

Stronger preference for fresh vegetables and fruit

Evolvement of shelf stable vegetables and beans

Shelf stable tomatoes

COMPETITIVE LANDSCAPE

Tnuva Food Industries strengthens leadership

New entries for frozen fruit add dynamism

Frozen processed vegetables and potatoes are expected to see stronger competition

CATEGORY DATA

Table 259 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 260 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 261 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 263 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 264 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 265 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 266 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Israel

HEADLINES

PROSPECTS

Processed meat recovering from drop

New launches boost growth of meat substitutes

Shelf stable seafood benefits from protein trend

COMPETITIVE LANDSCAPE

Soglowek leads processed meat and seafood

Increasing competition in shelf stable seafood

CATEGORY DATA

Table 271 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 272 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 273 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 275 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 276 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 277 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 279 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 280 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 281 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 282 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 283 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 285 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Israel

HEADLINES

PROSPECTS

Volume growth is slow but stable

Chilled pasta is best performer

Asian cuisine’s popularity encourages noodles growth

COMPETITIVE LANDSCAPE

Sugat strengthens leadership

Competition within dried pasta

CATEGORY DATA

Table 287 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 288 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 289 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 291 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 292 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 293 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 294 NBO Company Shares of Rice: % Value 2014-2018
Table 295 LBN Brand Shares of Rice: % Value 2015-2018
Table 296 NBO Company Shares of Pasta: % Value 2014-2018
Table 297 LBN Brand Shares of Pasta: % Value 2015-2018
Table 298 NBO Company Shares of Noodles: % Value 2014-2018
Table 299 LBN Brand Shares of Noodles: % Value 2015-2018
Table 300 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 301 Distribution of Rice by Format: % Value 2013-2018
Table 302 Distribution of Pasta by Format: % Value 2013-2018
Table 303 Distribution of Noodles by Format: % Value 2013-2018
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Israel

HEADLINES

PROSPECTS

Indulgence and impulsive consumption

Health perception keeps evolving

Warming climate encourages growth

COMPETITIVE LANDSCAPE

Unilever Israel Ltd continues to lead the category

Performance of other leading players

La Frutta launch

CATEGORY DATA

Table 308 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 309 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 310 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 311 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 312 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 313 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 314 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 315 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 316 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 317 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 318 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 319 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 320 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 321 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 322 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 323 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 324 Distribution of Ice Cream by Format: % Value 2013-2018
Table 325 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 326 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 327 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 328 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 329 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Israel

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Executive Summary

New Report Guarantee

Indulgence and premiumisation trends boost packaged food performance

Healthy eating trend continues to evolve

Contrasting fortunes for top two competitors in packaged food

Discounters and supermarkets still lead despite gains by other distribution channels

Rising health awareness will continue to influence market development

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Table of Contents

Packaged Food in Israel

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance

Healthy eating trend continues to evolve

Contrasting fortunes for top two competitors in packaged food

Discounters and supermarkets still lead despite gains by other distribution channels

Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Ice Cream and Frozen Desserts in Israel

HEADLINES

PROSPECTS

Indulgence and impulsive consumption

Health perception keeps evolving

Warming climate encourages growth

COMPETITIVE LANDSCAPE

Unilever Israel Ltd continues to lead the category

Performance of other leading players

La Frutta launch

CATEGORY DATA

Chocolate Confectionery in Israel

HEADLINES

PROSPECTS

Chocolate confectionary to perform well despite health trend

On-the-go countlines to become growth driver

Evolvement of the adult segment

COMPETITIVE LANDSCAPE

Major changes in the competitive environment

Strauss Group Ltd continues to lead the category

Strauss launches Blondi, a new type of chocolate

CATEGORY DATA

Gum in Israel

HEADLINES

PROSPECTS

Increasing importance of bottle format

Decreasing popularity of bubble gum

COMPETITIVE LANDSCAPE

Mars Multisales Israel remains the leader

Shift in marketing activities

CATEGORY DATA

Savoury Snacks in Israel

HEADLINES

PROSPECTS

Strong brand loyalty to benefit leading children’s brands

Adults segment continues to evolve

Labelling food regulation

COMPETITIVE LANDSCAPE

Osem Food Industries Ltd leads the category

Strauss Group Ltd ranks second

Key new launches

CATEGORY DATA

Sugar Confectionery in Israel

HEADLINES

PROSPECTS

Parents refrain from buying sugar confectionery

Performance is dependable on age segment

Low demand for healthier alternatives

COMPETITIVE LANDSCAPE

Leiman Schlussel Ltd leads the category