Packaged Food in Israel

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Israel report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Israel?
  • Which are the leading brands in Packaged Food in Israel?
  • How are products distributed in Packaged Food in Israel?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Israel

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice volume sales hit hard by COVID-19 outlet closures Cafés and bakeries will continue to offer a wider range of premium and healthy options Foodservice to shift to more natural ingredients
Consumer Foodservice
Boom in street food will shape consumer foodservice Third party delivery services cater to consumer demand for convenience Expansion of kosher options supporting growth of consumer foodservice
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Israel

KEY DATA FINDINGS

2020 IMPACT

Retail sales in edible oils will be boosted by COVID-19, as restaurant closures hit foodservice sales hard
Shemen Industries Ltd lead category thanks to success of top brands
Strauss Group puts mounting pressure on category leader thanks to strong distribution and marketing

RECOVERY AND OPPORTUNITIES

Foodservice expected to recover but may be hindered by further waves of COVID-19
Tastes shift as consumers seek out healthier edible oils
Premiumisation to lead to higher unit prices and increased innovation

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Israel

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives growth in ready meals in 2020 as consumers eat more meals at home
Tnuva Food Industries to retain leadership as consumers enjoy its pizzas and prepared salads
Tnuva to be challenged by increasingly competitive Strauss Group

RECOVERY AND OPPORTUNITIES

Category faces pressure from foodservice as outlets are set to reopen in the aftermath of COVID-19
Growth supported by convenience trend as consumers require on-the-go meals once more
roduct labelling regulations could restrain growth of dried ready meals with high sodium levels

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 38 Distribution of Ready Meals by Format: % Value 2015-2020 Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Israel

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stimulates retail sales, but considerable losses are expected in foodservice
Category supported by trends for convenience and home cooking
Osem Food Industries Ltd continues to lead category as Strauss remains firm favourite in dips

RECOVERY AND OPPORTUNITIES

Changes in product labelling regulations could deter consumers from unhealthy sauces, dressings and condiments
Health and wellness to shape the category as consumers opt for raw tahini over processed hummus dips
Growing taste for Asian food in Israel will contribute to growth in the coming years

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Israel

KEY DATA FINDINGS

2020 IMPACT

COVID-19 home seclusion to stimulate retail growth as consumers indulge in sweet treats
Strauss Group Ltd to retain leadership in sweet spreads with leading brand Yad Mordechai
High level of consolidation in chocolate spreads proves considerable obstacle to new players

RECOVERY AND OPPORTUNITIES

COVID-19 continues to pose a threat as future remains uncertain
Healthy living trend and premiumisation to shape jams and preserves in the coming years
New labelling restrictions could constrain growth through rising awareness of sugar and fat content

CATEGORY DATA

Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 56 Sales of Sweet Spreads by Category: Value 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Israel

KEY DATA FINDINGS

2020 IMPACT

Slight increase in demand expected as a result of COVID-19 home seclusion
Unilever continues to lead category thanks to brand loyalty with leading brand Knorr
Ha-Sade appeals to health and wellness trends with organic and vegan soup powders

RECOVERY AND OPPORTUNITIES

Health and wellness and growing popularity of home cooking from scratch to constrain the category
Changes to product labelling could deter consumers from products in soup
Global warming means less of a demand for warming meals such as soup

CATEGORY DATA

Table 67 Sales of Soup by Category: Volume 2015-2020 Table 68 Sales of Soup by Category: Value 2015-2020 Table 69 Sales of Soup by Category: % Volume Growth 2015-2020 Table 70 Sales of Soup by Category: % Value Growth 2015-2020 Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 72 NBO Company Shares of Soup: % Value 2016-2020 Table 73 LBN Brand Shares of Soup: % Value 2017-2020 Table 74 Distribution of Soup by Format: % Value 2015-2020 Table 75 Forecast Sales of Soup by Category: Volume 2020-2025 Table 76 Forecast Sales of Soup by Category: Value 2020-2025 Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Israel

KEY DATA FINDINGS

2020 IMPACT

Retail sales boosted by home seclusion whilst foodservice sales are hit by outlet closures during COVID-19 crisis
Companies focus on health and wellness trends when it comes to innovation as new labelling regulations highlight nutritional content
Angel Bakery Ltd continues to benefit from positive company image and strong distribution

RECOVERY AND OPPORTUNITIES

Category will feel the effects of the aftermath of COVID-19 in the coming years
Health and wellness trends to characterise development of baked goods in the coming years
Labelling regulations could alter consumer buying habits as nutritional content becomes more visible

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2015-2020 Table 80 Sales of Baked Goods by Category: Value 2015-2020 Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 83 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 84 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 85 Distribution of Baked Goods by Format: % Value 2015-2020 Table 86 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 87 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Israel

KEY DATA FINDINGS

2020 IMPACT

Retail demand for breakfast cereals boosted by stockpiling and home seclusion during COVID-19 crisis
Unilever Israel Ltd retains leadership thanks to leading brand Telma
Growing competition from small brands and private labels

RECOVERY AND OPPORTUNITIES

Price rises continue to affect the category as package sizes are reduced
Red labels spell bad news for breakfast cereals as high sugar levels are laid bare on the packaging
Health and wellness will determine growth in the coming years

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 91 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 96 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Israel

KEY DATA FINDINGS

2020 IMPACT

COVID-19 home seclusion to drive growth as consumers eat more meals at home than before
Solglowek retains leadership thanks to wide portfolio as leading players compete for vegan consumers
Neto continues to lead seafood with a number of top brands

RECOVERY AND OPPORTUNITIES

Vegan trend to drive growth and development of meat substitutes in the coming years
Trend for high-protein foods to boost sales in shelf stable seafood
New labelling regulations could push customers away from unhealthy processed meats

CATEGORY DATA

Table 101 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 102 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 105 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 106 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 109 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Israel

KEY DATA FINDINGS

2020 IMPACT

COVID-19 to cause a surge in demand in the category as consumers look for healthy and easy to store options
Strauss responds to environmental zeal in Israel with recyclable packaging
Tnuva continues to lead the category thanks to success and expansion of Sunfrost brand

RECOVERY AND OPPORTUNITIES

Effects of COVID-19 set to linger into the forecast period
Health and wellness drives shift towards fresh fruit and vegetables
Shelf stable tomatoes remain resilient to impact of health trend

CATEGORY DATA

Table 117 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 118 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 121 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 122 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 123 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 124 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Israel

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and home seclusion to boost sales during 2020 COVID-19 crisis
Sugat to retain leadership as well-established household name in Israel
Health and wellness drives competition in dried pasta as Osem comes out on top

RECOVERY AND OPPORTUNITIES

COVID-19 surge in demand will subside but category supported by essential products
Noodles boosted by growing taste for Asian cuisines
Premiumisation fuelling sales of chilled pasta

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 136 NBO Company Shares of Rice: % Value 2016-2020 Table 137 LBN Brand Shares of Rice: % Value 2017-2020 Table 138 NBO Company Shares of Pasta: % Value 2016-2020 Table 139 LBN Brand Shares of Pasta: % Value 2017-2020 Table 140 NBO Company Shares of Noodles: % Value 2016-2020 Table 141 LBN Brand Shares of Noodles: % Value 2017-2020 Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 143 Distribution of Rice by Format: % Value 2015-2020 Table 144 Distribution of Pasta by Format: % Value 2015-2020 Table 145 Distribution of Noodles by Format: % Value 2015-2020 Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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