Packaged Food in Israel

Packaged Food in Israel

EXECUTIVE SUMMARY

Value sales boosted by indulgence and premiumisation trends

Rising health and wellness awareness impacting product development trends

Top two continue to dominate as Tnuva shows signs of recovery

Discounters and supermarkets experiencing growing competition

New product development to be impacted by health trend

FOODSERVICE

Sales to Foodservice

Burger fast food players continue shift towards chilled and fresh alternatives
Growing focus on high protein foods and labelling in response to increasing interest in fitness
Premiumisation, convenience and health trends combine to boost foodservice baked goods sales

Consumer Foodservice

Foodservice players respond to growing demand for fresh ingredients among Israelis
Operators embrace street food concept in response to rising costs and regulations
Rising consumer sophistication driving demand for higher quality and more creative eating experiences

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Israel

HEADLINES

PROSPECTS

Rising consumer health awareness fuelling shift away from edible oils

Consumers increasingly opting for healthier oils

Availability of imports continues to rise within olive oil

COMPETITIVE LANDSCAPE

Shemen Industries benefits from extensive product range and innovation

Investment in innovation and healthier ranges key to attracting consumers

Strauss maintains positioning via strong distribution and marketing

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Israel

HEADLINES

PROSPECTS

Sales boosted by rising demand for convenience, despite health concerns

Health and wellness trend fuelling shift towards healthier ready meals

Growing competition from foodservice operators

COMPETITIVE LANDSCAPE

Wide distribution and product range ensures Tnuva remains in pole position

Shift towards new convenient and healthier options continues

Osem promoting Mana Hama range, despite falling demand for dried ready meals

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Israel

HEADLINES

PROSPECTS

Growing competition from foodservice operators

Demand remains strong, despite rising consumer health awareness

Consumers continue to move towards healthier fresh products

COMPETITIVE LANDSCAPE

New premium hummus launch from Strauss

New pasta sauce launches targeting convenience seeking consumers

Producers introducing new innovative formats and healthier flavours

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Israel

HEADLINES

PROSPECTS

Demand impacted by shift towards home cooking and healthier nutrition

Shorter and warmer winters reducing length of soup consumption season

Shift to new snacking trends negatively impacting instant soup

COMPETITIVE LANDSCAPE

Declining sales mean soup likely to remain highly consolidated

Strong brand awareness and new launches key to Knorr’s success

Osem maintains strong positioning via new innovative offerings

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Israel

HEADLINES

PROSPECTS

Honey boosted by shift towards more natural sources of sweetness

Availability of imported honey brands continues to increase

Health and wellness trend fuelling demand for healthier spreads

COMPETITIVE LANDSCAPE

Honey remains highly regulated

Wide product range and high entry barriers ensure Strauss maintains lead

Little scope for new players within highly consolidated chocolate spreads

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Israel

HEADLINES

PROSPECTS

Health and wellness trend fuelling shift to healthier grains

Growing competition results in stagnating volume sales

Changing consumption trends driving demand for unpackaged products

COMPETITIVE LANDSCAPE

Wide spread product range and distribution key to success

Demand for frozen baked goods boosted by new innovative offerings

Targeting of different income groups helps J& E Berman maintain strong positioning

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2014-2019
Table 80 Sales of Baked Goods by Category: Value 2014-2019
Table 81 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 82 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 84 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 85 Distribution of Baked Goods by Format: % Value 2014-2019
Table 86 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 87 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Israel

HEADLINES

PROSPECTS

Sales limited by rising consumer health and wellness awareness

Demand for muesli and oatmeal boosted by health trend

New labelling legislation to impact children’s breakfast cereals

COMPETITIVE LANDSCAPE

Extensive brand portfolio and distribution ensures Unilever remains in pole position

Growing competition from small brands and private label ranges

Leading players invest in innovation to attract consumers

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 91 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 96 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Israel

HEADLINES

PROSPECTS

Health trend fuelling shift towards fresh and frozen vegetables and fruit

New launches help to slow decline within shelf stable vegetables and beans

Impact of health trend remains limited within shelf stable tomatoes

COMPETITIVE LANDSCAPE

Tnuva maintains leading position via new launches and extensive distribution

Consumers attracted to frozen fruit by new innovative products

Growing competition within frozen processed vegetables and potatoes

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Israel

HEADLINES

PROSPECTS

Demand gradually recovering from impact of official health warning

Demand for meat substitutes boosted by new innovative launches

Concerns over protein consumption boost shelf stable seafood sales

COMPETITIVE LANDSCAPE

Soglowek benefits from shift towards vegan and vegetarian meat substitutes

Neto benefits from wide product offering and rapid growth within canned tuna

Rising consumer interest fuels competition and innovation in shelf stable seafood

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 114 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Israel

HEADLINES

PROSPECTS

Impact of stagnating demand on value sales offset by rising prices

Premiumisation trend fuelling sales within pasta

Noodles boosted by growing popularity of Asian cuisine

COMPETITIVE LANDSCAPE

Sugat justifies price increases with high quality and innovative offerings

Dominance of leading supermarkets means pasta remains highly consolidated

Rising demand for healthier options fuels competition within dried pasta

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 136 NBO Company Shares of Rice: % Value 2015-2019
Table 137 LBN Brand Shares of Rice: % Value 2016-2019
Table 138 NBO Company Shares of Pasta: % Value 2015-2019
Table 139 LBN Brand Shares of Pasta: % Value 2016-2019
Table 140 NBO Company Shares of Noodles: % Value 2015-2019
Table 141 LBN Brand Shares of Noodles: % Value 2016-2019
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 143 Distribution of Rice by Format: % Value 2014-2019
Table 144 Distribution of Pasta by Format: % Value 2014-2019
Table 145 Distribution of Noodles by Format: % Value 2014-2019
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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