Packaged Food in Italy

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Italy?
  • Which are the leading brands in Packaged Food in Italy?
  • How are products distributed in Packaged Food in Italy?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Italy

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales to foodservice remain under pressure as government financial stimuli fail to boost distributors or domestic tourism sufficiently, while the volume and value of orders fall as the customer base shrinks Multichannel strategies set to become the new “normal” as COVID-19 threatens sales to foodservice in the short to medium term Ethnic and international cuisine trends offer suppliers an area of potential growth in a tough and shrinking foodservice landscape
Consumer Foodservice
Consumer foodservice set to see slow recovery as consumers remain reluctant to eat out due to lingering threat of COVID-19 and further restrictions on foodservice establishments Menus are expected to feature more health and wellness and vegetarian/vegan options as foodservice operators try to tap into the healthy eating trend and add value to their offer Food delivery makes strong gains as consumers seek safer and more convenient foodservice options
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Italy

KEY DATA FINDINGS

2020 IMPACT

Indulgent treats through premium tablets remains relevant trend during lockdown in Italy
Increasing number of players explore sustainable premium chocolate and novelties to gain consumers’ attention
E-commerce offers alternative distribution channel for consumers of chocolate confectionery during lockdown, especially during Easter period

RECOVERY AND OPPORTUNITIES

Stable but undynamic retail volume growth predicted for chocolate confectionery but increasing value sales suggest further premiumisation
Tablets will continue to drive development in terms of sustainability, organic and premium trends
Improving demand for seasonal chocolate and chocolate pouches and bags
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Italy

KEY DATA FINDINGS

2020 IMPACT

Declining category exacerbated by lockdown due to on-the-go consumption perception
Perfetti Van Melle SpA strengthens dominance of gum through continuous product innovation
On-the-go consumption opportunities through retailers and foodservice greatly reduced during lockdown but e-commerce receives a boost

RECOVERY AND OPPORTUNITIES

Decline set to ease over the forecast period while gum predicted to receive boost through foodservice as consumers return to eating out following further easing of lockdown measures
Sugar-free variants will remain more popular in line with health trend
Innovation and functionality will remain important drivers in effort to revive gum’s growth

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Italy

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery continues to struggle due to health awareness with perceived higher quality products only positive performers during lockdown as continuation of review period trends
Players continue to develop sugar-free and health-positioned variants in attempt to halt declining demand amidst health trend
Storck approaches Italian sugar confectionery with Werther's Original in two variants

RECOVERY AND OPPORTUNITIES

Marginal improvement for category as sugar confectionery that successfully addresses health trend likely to perform better over the forecast period
Sugar-free variants and natural positioning to support increasing average unit price
Packaging to see increasing focus by players both in terms of innovative formats and address environmental concerns
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Italy

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits benefits from home seclusion and indulgence trends during lockdown but limited on-the-go consumption occasions restrict demand for snack bars
Nutella Biscuits suits indulgence trend during lockdown in Q2 2020 with impressive growth, disrupting sweet biscuits’ competitive landscape
E-commerce experiences spike in value sales growth during lockdown

RECOVERY AND OPPORTUNITIES

Marginal slowdown in demand in 2021 as consumers continue to venture outside of their homes before returning to normalisation from 2022
Snacks bars to gain momentum due to likelihood of increased on-the-go consumption occasions
Further development for sweet biscuits in terms of healthier positioning and sustainability likely over the forecast period

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Italy

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures limit out of home consumption and tourism, while bulk dairy ice cream benefits from home seclusion trend in Q2 2020
Artisanal retains dominance but experiences reduced demand during lockdown, while packaged ice cream players continue to invest in premium products, flavour innovation and healthier variants
Players attempt to extend seasonality of ice cream in Italy while e-commerce records surge in value growth during lockdown

RECOVERY AND OPPORTUNITIES

Marginal improvement for retail, but foodservice will close gap over the forecast period as local consumers and international tourists alike predicted to return to horeca
Industrial ice cream players will continue to innovate and address changing consumer demands in attempt to compete with dominant artisanal
Artisanal set to recover moving forward after slowing demand during lockdown, benefiting from local positioning and use of premium ingredients

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Italy

KEY DATA FINDINGS

2020 IMPACT

Strongest performance for savoury snacks during lockdown presenting plenty of snacking opportunities with Italians forced to remain at home
Intense competition as players continue to expand product portfolios to adapt to consumers’ changing demands
Strong performance for e-commerce during lockdown, while forecourt retailers loses impulse purchase opportunity due to restricted movement measures

RECOVERY AND OPPORTUNITIES

Positive demand ahead for savoury snacks although foodservice will receive an initial boost as consumers regain their confidence as horeca opens, offering competition to home consumption
Value sales at constant 2020 prices will continue to rise driven by premium positioning of health-based or organic options
Single-serve portions offer greater impulse purchasing opportunities but raise questions regarding sustainable packaging
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Italy

KEY DATA FINDINGS

2020 IMPACT

Organic and locally sourced products will enjoy increase in demand in 2020
Nestlé and Hero Italia will focus on their organic products in 2020, in line with health and wellness trends
Plasmon will engage in marketing and new technology in 2020 to gain a competitive edge and highlight its sustainable approach

RECOVERY AND OPPORTUNITIES

Players will try to establish relationships with parents into the forecast period to overcome shrinking sales
Shelf space for baby food expected to continue to decrease into the forecast period, while e-commerce retail volume sales will increase
Private label players will look to better quality-price ratios to gain ground

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Italy

KEY DATA FINDINGS

2020 IMPACT

Margarine will decline in 2020, though functional spreads and low cost of products will drive growth
Butter expected to diversify in 2020 with new packaging, formats and value-added products
Sustainability and organic products will remain popular in 2020

RECOVERY AND OPPORTUNITIES

COVID-19 will continue to drive up butter sales into the forecast period
Free from lactose will continue to enjoy growing popularity as consumers look for healthier formats
Latteria Soresina will tap into downsizing trend with smaller pack sizes into the forecast period

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Italy

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will boost cheese sales due to home-cooking trend and targeted advertising
Processed cheese will be negatively impacted by health and wellness trends in 2020
Parmareggio and Biraghi will provide innovation through snack options in 2020
Vegan alternatives and lactose free cheeses will gain popularity in 2020

RECOVERY AND OPPORTUNITIES

Local cheese will perform well into the forecast period, as consumers prefer products made in Italy
BiG and Mondelez will lead through promotion and new product development into the forecast period
Small players will abound into the forecast period, although trust in larger cooperatives will increase

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Italy

KEY DATA FINDINGS

2020 IMPACT

Sustainability and environmental care will be key in 2020
Milk alternatives will see strong retail volume growth in 2020, though soy milk will decline
FF products will hold wide appeal in 2020 in line with health and wellness trends

RECOVERY AND OPPORTUNITIES

Consumers will seek local and premium products for quality and health reasons into the forecast period
Milk alternatives will benefit from the search for locally sourced products
Newlat Food has high hopes for future after Centrale del Latte d’Italia acquisition

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Italy

KEY DATA FINDINGS

2020 IMPACT

Healthier lifestyles will foster demand for probiotic and organic yoghurt in 2020
Sustainability and environmental care will be a key selling point in 2020
Private label brands will see strong current retail volume growth in 2020

RECOVERY AND OPPORTUNITIES

Health and wellness trends will influence yoghurt and sour milk into the forecast period
Drinking yoghurt will benefit from on-the-go consumption trend
Manufacturers will look to foreign options to pique the interest of consumers into the forecast period

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Italy

KEY DATA FINDINGS

2020 IMPACT

Cream will see a trend towards premiumisation in 2020
Products in line with health and wellness trends will increase in popularity in 2020
Free from lactose products expected to perform well in 2020

RECOVERY AND OPPORTUNITIES

Cream will increasingly be distributed through discounters into the forecast period
Yoghurt will provide healthier yet tasty alternative to chilled dairy desserts into the forecast period
Coffee whiteners will emerge via discounters to register steady retail volume and current retail value growth into the future

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Italy

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) leads to collapse in foodservice sales, while home seclusion and health awareness support home-cooking and sales of healthier oil types
Stockpiling of healthier edible oil types oil sees spike in retail volume and value growth during the pandemic
Monini and Bertolli benefit from the strong demand for high-quality products to consolidate leading brand positions

RECOVERY AND OPPORTUNITIES

Volume over value growth anticipated as growing competition exerts downward pressure on unit prices of olive oil
Growing preference for perceived essentials set to boost the demand for olive oil, sunflower oil and “other” edible oil over less familiar or desired types
“Other” edible oil players look to create interest with new oil blends, certification and higher and clearer nutritional values

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Italy

KEY DATA FINDINGS

2020 IMPACT

Ready meals continues positive trajectory despite Coronavirus (COVID-19) generating push and pull factors
Home seclusion benefits chilled frozen meals, but households also look to longer-lasting shelf stable and frozen options to cope with stay-at-home measures
Leading players add healthier attributes to their main convenience selling points to increase value and lure consumers

RECOVERY AND OPPORTUNITIES

Return to normalcy offers good growth potential, although value needs to be added to convenience to sustain healthy performance
Smaller portions, meal kits and more sophisticated offerings expected to pique the interest of convenience- and health-orientated consumers
Channel shifts benefit e-commerce and homeshopping as consumers warm to convenience and safe shopping options

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Italy

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and home seclusion spike sales as consumers look for products with an important role in meal preparation
Lockdown sees rush for tomato pastes and purées to ensure preparation of familiar recipes at home
Table 203 benefits as consumers look for quick and smart preparations for meals, snacks and aperitif occasions

RECOVERY AND OPPORTUNITIES

Retail volume growth expected to dip in the short term as stockpiling leaves households well stocked with their favourite sauces, dressings and condiments
Players that respond to the growing demand for foreign cuisines are expected to reap benefits in terms of sales
Street food offers strong growth potential for table sauces in foodservice, although second wave of the virus may delay development

CATEGORY DATA

Table 204 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 207 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 208 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 209 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 210 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 211 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 215 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Italy

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) boosts retail sales of sweet spreads at the expense of foodservice as consumers shift breakfast consumption from bars to the home
Healthy eating trend boosts nut and seed based spreads and honey, while chocolate spreads benefits from residual desire for indulgence in stressful times
Barilla’s new Pan di Stelle Crema leverages mainstream positioning, a strong brand name and free from palm oil attribute to step up challenge to Ferrero’s Nutella

RECOVERY AND OPPORTUNITIES

Positive but slower retail sales growth anticipated as COVID-19 drivers likely to weaken with the return to work, study and social norms
Manufacturers need to respond to the growing demand for healthier and more premium options in jams and preserves and honey to lure consumers
Indulgence, premiumisation and healthier ingredients to push sales of chocolate spreads and nut and seed based spreads

CATEGORY DATA

Table 216 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 217 Sales of Sweet Spreads by Category: Value 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 219 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 220 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 221 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 222 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 223 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 224 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 227 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Italy

KEY DATA FINDINGS

2020 IMPACT

Lockdown affords consumers time and space to prepare soup and other meals from scratch to the detriment of packaged sales
High consumption of vegetables and diet trends support the demand for chilled soup, although sales differ according to region
Organic consumers’ acceptance of higher prices helps Almaverde Bio post the fastest retail value sales growth while economic and health factors support private label growth in chilled soup

RECOVERY AND OPPORTUNITIES

Chilled soup is predicted to continue to drive the category as consumers look for fast and convenient but healthier options to cope with a return to hectic lifestyles
Soup’s development set to shift to high service content, healthier and more flexible formats to cater to the growing demand for convenience with quality
Naturally healthy, traditional and foreign recipe trends set to survive COVID-19 and accelerate in the forecast period

CATEGORY DATA

Table 228 Sales of Soup by Category: Volume 2015-2020 Table 229 Sales of Soup by Category: Value 2015-2020 Table 230 Sales of Soup by Category: % Volume Growth 2015-2020 Table 231 Sales of Soup by Category: % Value Growth 2015-2020 Table 232 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 233 NBO Company Shares of Soup: % Value 2016-2020 Table 234 LBN Brand Shares of Soup: % Value 2017-2020 Table 235 Distribution of Soup by Format: % Value 2015-2020 Table 236 Forecast Sales of Soup by Category: Volume 2020-2025 Table 237 Forecast Sales of Soup by Category: Value 2020-2025 Table 238 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 239 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Italy

KEY DATA FINDINGS

2020 IMPACT

Unpackaged baked goods decline owing to longevity concerns and home seclusion
Fresh bread offering evolves to new-generation tastes
Health-orientated variants driving NPD

RECOVERY AND OPPORTUNITIES

E-commerce expansion predicted in baked goods
Piadina set to see NPD while sales of bigger packaged bread are likely to rise
Aligning with convenience and health trends key to keeping packaged bread relevant

CATEGORY DATA

Table 240 Sales of Baked Goods by Category: Volume 2015-2020 Table 241 Sales of Baked Goods by Category: Value 2015-2020 Table 242 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 243 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 244 Sales of Pastries by Type: % Value 2015-2020 Table 245 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 246 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 247 Distribution of Baked Goods by Format: % Value 2015-2020 Table 248 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 250 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 251 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Italy

KEY DATA FINDINGS

2020 IMPACT

Italians have more time for breakfast during lockdown, favouring cereals
Children’s breakfast cereals still growing but more natural options are increasingly appealing
Kellogg boosted by its naturally healthy muesli and granola additions

RECOVERY AND OPPORTUNITIES

Retail sales to remain robust as foodservice bounces back in 2021
Economic dip to strengthen private label’s hand, while cereals with specific health claims will gain further traction
Cameo has the right balance of indulgence and nutrition

CATEGORY DATA

Table 252 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 253 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 254 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 255 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 256 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 257 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 258 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 259 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 261 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 262 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Italy

KEY DATA FINDINGS

2020 IMPACT

Shelf stable categories lead the surge in demand as COVID-19 hits Italy
Hunger for meat substitutes has returned
Private label player Coop heads overall sales

RECOVERY AND OPPORTUNITIES

Sales imbalance between channels to redress itself in 2021
Smoked salmon is appealing to a wider consumer base
Cleaner-label and organic ham expected to penetrate further

CATEGORY DATA

Table 263 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 265 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 266 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 267 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 269 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 270 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 271 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 272 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 273 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 274 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 275 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 278 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Italy

KEY DATA FINDINGS

2020 IMPACT

Long-lasting nature of the products underpin surge in demand during lockdown
2020 likely to be an oasis of strong growth as fresh produce remains more popular
Entrance of organic player Roncadin a boost for frozen processed vegetables

RECOVERY AND OPPORTUNITIES

Normalisation in retail expected to be evident from 2021 as Italians return to fresh variants
The organic route could compensate for category maturity
Focus on convenience and quality to strengthen

CATEGORY DATA

Table 279 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 281 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 282 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 283 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 284 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 285 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 286 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 290 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Italy

KEY DATA FINDINGS

2020 IMPACT

Love for Italian-made pasta and rice resurfaces amid pandemic
Italians seek added value and new flavour experiences
Leading player Barilla prioritises sustainability and healthier products

RECOVERY AND OPPORTUNITIES

Normal service set to resume in 2022, with organic variants and noodles offering best growth prospects
Italians to increasingly buy added-value pasta and rice as health trend strengthens
Largest category dried pasta faces challenges, but should just avoid decline

CATEGORY DATA

Table 291 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 293 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 294 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 295 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 296 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 297 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 298 NBO Company Shares of Rice: % Value 2016-2020 Table 299 LBN Brand Shares of Rice: % Value 2017-2020 Table 300 NBO Company Shares of Pasta: % Value 2016-2020 Table 301 LBN Brand Shares of Pasta: % Value 2017-2020 Table 302 NBO Company Shares of Noodles: % Value 2016-2020 Table 303 LBN Brand Shares of Noodles: % Value 2017-2020 Table 304 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 305 Distribution of Rice by Format: % Value 2015-2020 Table 306 Distribution of Pasta by Format: % Value 2015-2020 Table 307 Distribution of Noodles by Format: % Value 2015-2020 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 311 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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