Executive Summary

Nov 2019
New technology highlights ethical sourcing and Italian-certified supply chain

There is a move towards ethnic ingredients and recipes in packaged food in Italy. As the Italian population and society becomes more cosmopolitan, including the mushrooming of foreign or ethnic retail stores and foodservice establishments, there is growing exposure to and interest in more exotic products based on ethnic cuisines.

Private label gains shelf space and popularity as price returns to centre stage

A decreasing consumer confidence index and cautious economy expectations saw consumers focus more strongly on price from the beginning of 2019. As a result, unit price increases tended to be moderate in staple foods and cooking ingredients and meals.

Start-ups add dynamism in a mature industry through innovative services and processes

Start-ups have emerged as important players capable of enhancing technologies, services and processes through innovation in a mature industry. These enterprises provide concrete responses to sustainability challenges through new business models.

Discounters extend their product offer and reach to challenge supermarkets

Discounters are disrupting the distribution of packaged food in Italy. These retailers have the ability to transform dynamically and respond quickly to emerging market trends and attract different consumer groups.

Value over volume growth expected as consumers become more sophisticated

The forecast period is expected to see the consolidation, and in some cases, acceleration of key end of the review period trends. Therefore, consumers are set to increase their interest in premium, high nutrition, added-value and health and wellness products; although players need to be aware that ethical concerns like environmental sustainability and animal welfare are likely to grow.

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Packaged Food in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Italy?
  • What are the major brands in Italy?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Italy

EXECUTIVE SUMMARY

New technology highlights ethical sourcing and Italian-certified supply chain
Private label gains shelf space and popularity as price returns to centre stage
Start-ups add dynamism in a mature industry through innovative services and processes
Discounters extend their product offer and reach to challenge supermarkets
Value over volume growth expected as consumers become more sophisticated

FOODSERVICE

Sales to Foodservice
Packaged food players tailor products and services to better meet the needs and demands of foodservice
Companies promote the health and image benefits of higher-quality olive oil to restaurants
Producers use training programmes and chef partnerships to win over foodservice operators
Consumer Foodservice
Consumer foodservice recovers as improving range and quality attracts more consumers
Spread of chained foodservice operators is good news for sauces, dressings and condiments
Vegan and flexitarian trend fits with general move towards healthier and varied foodservice menus
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Italy

HEADLINES

PROSPECTS

Value sales boosted by consumers seeking premium local brands
Premium personalisation boosts seasonal chocolate
Consumers seek healthy indulgence

COMPETITIVE LANDSCAPE

Leader Ferrero challenged by increased demand for premium and personalised options
ICAM taps into premium and organic trends
Relocation of Pernigotti’s production to Turkey dismays local community
Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Italy

HEADLINES

PROSPECTS

Gum hit by consumers curbing impulse expenditure with players likely to rethink distribution strategies
Innovation in formulation, flavours and packaging will be crucial to revive flagging gum sales
Increased marketing plays important role in bolstering gum sales

COMPETITIVE LANDSCAPE

Innovation ensures Perfetti Van Melle Italia’s dominance
Mars invests little in gum brands but Chicza benefits from natural and biodegradable positioning
Tic Tac expands into gum with ease thanks to familiar packs formats and flavours

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Italy

HEADLINES

PROSPECTS

Flavour, texture and dietary innovation influenced by indulgence, health and provenance trends
Hotter weather supports sales but artisanal ice cream poses heavy competition
Water ice cream struggles to compete with standard cream ice cream

COMPETITIVE LANDSCAPE

Unilever remains at top with regular new launches including healthy and organic options
Unilever’s closest competitors benefit from addressing changing consumer trends
Häagen-Dazs benefits from premium image and strong promotion

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Italy

HEADLINES

PROSPECTS

Local savoury snacks and new vegetable chips attract attention but potato chips fights back with flavour and format innovation
Nuts popular as ingredients and energy-booster, encouraging development of new products
Gluten-free range expands in response to growing consumer demand

COMPETITIVE LANDSCAPE

San Carlo’s ongoing success due to constant innovation in flavours and formats
Specialist Mangiarsano Germinal addresses health trends with free from and organic products
Local Grissin Bon focuses on local credentials with familiar bread sticks
Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Italy

HEADLINES

PROSPECTS

Consumers opt for healthier variants within sugar confectionery
Players focus on adult consumers with organic and vegan offerings
Brand extensions, competitions and licensing are key strategies when targeting children

COMPETITIVE LANDSCAPE

Leading player Perfetti Van Melle Italia achieves growth with sugar-free offerings
Tic Tac’s colourful new range pays off
Private label gains traction via segmentation and offer of sugar-free products
Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Italy

HEADLINES

PROSPECTS

Retailers’ promotions and consumer interest in healthy products boost growth
Snack bars appeal to different consumers for different reasons
Fruit snacks benefit from healthy living trend and product premiumisation

COMPETITIVE LANDSCAPE

Barilla Alimentare’s successful focus on healthy nutrition attracts challengers
Misura’s new fruit and vegetable snack bars enable busy consumers’ to improve their nutrient intake
Brands focus on quality and health and wellness but licensing still remains effective

CATEGORY DATA

Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Italy

HEADLINES

PROSPECTS

Players try to establish relationships with parents to overcome shrinking sales
Locally sourced products enjoy the trust of Italian consumers
Closer attention to ingredients squeezes out palm oil

COMPETITIVE LANDSCAPE

Plasmon engages in marketing and new technology to gain a competitive edge
Private label players look to better quality-price ratios to gain ground
Companies see marketing and sales opportunities in internet retailing

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Italy

HEADLINES

PROSPECTS

Price rise hits volume sales but supports value growth for butter in 2019
Free from lactose enjoys growing popularity as consumers look for healthier formats
Packaging choices reflect upgrading trend in margarine and spreads

COMPETITIVE LANDSCAPE

Prealpi increases offer of HW and speciality products to retain lead in butter
Latteria Soresina taps into downsizing trend with smaller pack sizes
Coop invests in reorganisation and development to gain a competitive edge

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 121 Sales of Butter and Spreads by Category: Value 2014-2019
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 126 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Drinking Milk Products in Italy

HEADLINES

PROSPECTS

Move away from dairy-based products to alternatives with a digestion-friendly image
Milk alternatives benefits from the search for locally sourced products
Consumers seek local and premium products for quality and health reasons

COMPETITIVE LANDSCAPE

Parmalat invests in its product portfolio to offset the drop in consumption
Candia caters to on-the-go and environmental concerns of consumers
Latte Montagna Alto Adige widens reach for health-positioned offer

CATEGORY DATA

Table 131 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 132 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 133 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 134 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 135 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 136 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 137 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 138 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 139 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 140 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 141 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Italy

HEADLINES

PROSPECTS

Organic and free from references emerge strongly, but indulgence remains popular
Yoghurt provides healthier yet tasty alternative to chilled dairy desserts
Coffee whiteners emerges via discounters to register steady volume and value growth

COMPETITIVE LANDSCAPE

Ciobar leverages new product development and brand familiarity to spur growth
Parmalat proves a leader in innovation with the first wholemeal béchamel
Unigrà taps into the free from dairy trend to gain attention

CATEGORY DATA

Table 142 Sales of Other Dairy by Category: Volume 2014-2019
Table 143 Sales of Other Dairy by Category: Value 2014-2019
Table 144 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 145 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 146 Sales of Cream by Type: % Value 2014-2019
Table 147 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 148 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 149 Distribution of Other Dairy by Format: % Value 2014-2019
Table 150 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 151 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 152 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 153 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Italy

HEADLINES

PROSPECTS

Healthier lifestyles foster demand for organic and free from lactose yoghurts
Drinking yoghurt benefits from the on-the-go consumption trend
Probiotic yoghurt offers opportunities for the emergence of sour milk products

COMPETITIVE LANDSCAPE

Players expand health-positioned lines as standard yoghurts struggle
Manufacturers look to foreign options to pique the interest of consumers
Packaging changes respond to changing consumer mindset

CATEGORY DATA

Table 154 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 155 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 156 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 158 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 159 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 160 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 161 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Butter and Spreads in Italy

HEADLINES

PROSPECTS

Small players abound although trust in larger cooperatives is increasing
Upgrades and smaller quantities are expected to favour value growth over volume
Cheese adds dynamism to snacking with healthier but more substantial products

COMPETITIVE LANDSCAPE

Private label and small players continue to challenge large manufacturers
BiG and Mondelez lead through promotion and new product development
Parmareggio expands via a merger while offering innovation through snack options

CATEGORY DATA

Table 166 Sales of Cheese by Category: Volume 2014-2019
Table 167 Sales of Cheese by Category: Value 2014-2019
Table 168 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 169 Sales of Cheese by Category: % Value Growth 2014-2019
Table 170 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 171 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 172 NBO Company Shares of Cheese: % Value 2015-2019
Table 173 LBN Brand Shares of Cheese: % Value 2016-2019
Table 174 Distribution of Cheese by Format: % Value 2014-2019
Table 175 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 176 Forecast Sales of Cheese by Category: Value 2019-2024
Table 177 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Edible Oils in Italy

HEADLINES

PROSPECTS

Premiumisation strategies and healthier lines aim to revive olive oil
Foodservice players look to quality ingredients and health attributes to gain an edge
Higher-quality and health-centric releases boost the appeal of vegetable and seed oil

COMPETITIVE LANDSCAPE

Carapelli Firenze leverages premiumisation to secure small value share rebound
Monini benefits from the trend for organic and locally-sourced products
Pietro Coricelli gains through investment in production, distribution and new products

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2014-2019
Table 180 Sales of Edible Oils by Category: Value 2014-2019
Table 181 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 182 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 184 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 185 Distribution of Edible Oils by Format: % Value 2014-2019
Table 186 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 187 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Italy

HEADLINES

PROSPECTS

Food origin and healthy eating spur interest in chilled and frozen ready meals
Small at-home and on-the-go portions boost shelf stable ready meals
Vegetarian and superfood options help manufacturers to stand out from the crowd

COMPETITIVE LANDSCAPE

Meal kits penetrates the retail channel as the offer develops in terms of ingredients
Players leverage ethnic cuisines to meet demand for experimentation
New launches add innovation and dynamism to developing chilled lunch kits

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2014-2019
Table 191 Sales of Ready Meals by Category: Value 2014-2019
Table 192 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 193 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 196 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 197 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 198 Distribution of Ready Meals by Format: % Value 2014-2019
Table 199 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 200 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Italy

HEADLINES

PROSPECTS

Premiumisation fosters increasing use of higher-quality and natural ingredients
Ethnic and local or regional tastes overlap as consumers show sophistication
Health and wellness offers growth opportunities to mature mayonnaise

COMPETITIVE LANDSCAPE

Innovation in bouillon goes beyond ingredients to new packaging and preparation methods
Heinz Italia taps into the boom in food trucks to grow in foodservice
Bonomelli invests in health and wellness and Italian-origin ingredients to gain ground

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 207 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Italy

HEADLINES

PROSPECTS

Soup sees fast growth by satisfying need for fast and healthy meals
Naturally healthy and traditional and foreign recipes stimulate interest in chilled soup
Soup sees strong innovation and segmentation as consumers seek new proposals

COMPETITIVE LANDSCAPE

La Linea Verde looks to seasonal, Italian and ethnic recipes to maintain lead in chilled soup
New nutritious and sustainable positioning aims to revive Knorr
Quality and innovation offer breakthrough opportunity for private label in chilled soup

CATEGORY DATA

Table 215 Sales of Soup by Category: Volume 2014-2019
Table 216 Sales of Soup by Category: Value 2014-2019
Table 217 Sales of Soup by Category: % Volume Growth 2014-2019
Table 218 Sales of Soup by Category: % Value Growth 2014-2019
Table 219 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 220 NBO Company Shares of Soup: % Value 2015-2019
Table 221 LBN Brand Shares of Soup: % Value 2016-2019
Table 222 Distribution of Soup by Format: % Value 2014-2019
Table 223 Forecast Sales of Soup by Category: Volume 2019-2024
Table 224 Forecast Sales of Soup by Category: Value 2019-2024
Table 225 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 226 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Italy

HEADLINES

PROSPECTS

Growing demand for organic and local jams as consumers seek natural sugar options
Organic and Italian-origin products add dynamism to honey offer
Consumers view product information before choosing chocolate or nut and seed base spreads

COMPETITIVE LANDSCAPE

Hero improves positioning and ranking with free from sugar line
Conapi diversifies product offer and extends retail reach to build Mielizia brand
New free from palm oil Pan di Stelle poses challenge to Nutella

CATEGORY DATA

Table 227 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 228 Sales of Sweet Spreads by Category: Value 2014-2019
Table 229 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 230 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 231 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 232 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 233 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 234 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 235 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 236 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 237 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Italy

HEADLINES

PROSPECTS

New distribution format adds dynamism to unpackaged bread by luring millennials
Bread producers use smaller formats to counter threat from savoury snacks
Convenience and health positioning help packaged baked goods resist maturity

COMPETITIVE LANDSCAPE

Artebianca extends offer through new pocket-sized and health-centric lines
Morato Pane uses marketing and sponsorship and new launches to raise profile
CONAD paves the way for private label with health and communication strategy

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2014-2019
Table 240 Sales of Baked Goods by Category: Value 2014-2019
Table 241 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 242 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 243 Sales of Pastries by Type: % Value 2014-2019
Table 244 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 245 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 246 Distribution of Baked Goods by Format: % Value 2014-2019
Table 247 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Italy

HEADLINES

PROSPECTS

Growing awareness of benefits of less processed products improve positioning
Players rediscover oats to offer highly nutritious products
Digestive health awareness directly and indirectly boosts muesli and granola

COMPETITIVE LANDSCAPE

New line by Kellogg Italia taps into premiumisation and healthy living trends
Nestlé offers segmentation through new oats reference
Cameo recovers through investments in marketing, distribution and taste

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 252 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 255 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 257 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Italy

HEADLINES

PROSPECTS

Hectic lifestyles offer growth opportunities for processed fruit and vegetables
Segmentation and premiumisation stimulate interest in mature category
Ready-to-eat beans and locally-sourced tomatoes add value to shelf stable category

COMPETITIVE LANDSCAPE

Alce Nero enters frozen processed vegetables via joint venture with Roncadin
Bonduelle is at the forefront of responsible sourcing and antiwaste trends
Flli Polli sees strong value sales growth through acquisition and innovation

CATEGORY DATA

Table 262 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 263 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 264 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 265 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 266 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 267 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 268 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 269 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 273 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Italy

HEADLINES

PROSPECTS

Healthier food shapes manufacturers’ strategies and Italians’ consumption patterns
High nutritional values underpin demand for canned tuna and poultry
Chilled processed products benefit from healthier positioning and innovation

COMPETITIVE LANDSCAPE

Coop satisfies the consumer demand for good quality, safe products
Amadori benefits from health positioning and investment in production
Players invest in production, exports, novelties or acquisitions to gain an edge

CATEGORY DATA

Table 274 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 275 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 276 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 277 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 278 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 279 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 280 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 281 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 282 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 283 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 284 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 285 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 287 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 289 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Italy

HEADLINES

PROSPECTS

The category moves towards “clean labels”, innovation and ethnic varieties
Consumers seek added value through health and wellness and new tastes
Premiumisation and sustainable packaging boost the image of dried pasta

COMPETITIVE LANDSCAPE

Barilla Alimentare focuses on sustainable production, wellness and distribution
Riso Gallo lures consumers with innovative and sustainable rice products
Investments in production and innovation consolidate La Molisana’s leap

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 297 NBO Company Shares of Rice: % Value 2015-2019
Table 298 LBN Brand Shares of Rice: % Value 2016-2019
Table 299 NBO Company Shares of Pasta: % Value 2015-2019
Table 300 LBN Brand Shares of Pasta: % Value 2016-2019
Table 301 NBO Company Shares of Noodles: % Value 2015-2019
Table 302 LBN Brand Shares of Noodles: % Value 2016-2019
Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 304 Distribution of Rice by Format: % Value 2014-2019
Table 305 Distribution of Pasta by Format: % Value 2014-2019
Table 306 Distribution of Noodles by Format: % Value 2014-2019
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024