Packaged Food in Jaipur

Traditional foods continue to be popular in Jaipur

Consumers in Jaipur prefer traditional foods for every meal. Whether it is the three main meals or snacks, they prefer to eat food which is close to the local cuisine, rather than other cuisines. Although people typically consume freshly made home cooked food, they are used to the idea of consuming shelf stable food which stems from adapting to the local climate. Thus, there is significant potential for packaged versions of local traditional foods.

Consumers are looking for a fusion of traditional and modern lifestyles

In most instances, consumers in Jaipur have traditional lifestyles. However, people have started to see the benefits of modern lifestyles, which are primarily convenience driven. Consumers are therefore practising a fusion of traditional and modern lifestyles, such as procuring unpackaged staples from supermarkets and buying packaged local flavoured namkeens.

Local consumers enjoy a complete meal, making pickles, papads, sweets and desserts a must

A traditional Rajasthani meal is always accompanied by pickles and papads. The meal ends with consuming sweets and desserts. People are very fond of the traditional meal, and have a full meal quite often, not only on special occasions. People have adopted packaged pickles, papads and sweets into their lives and are on the lookout for products that best replicate the home-cooked taste.

Packaged spice mixes and dairy products enjoy high usage

The quintessential Rajasthani dishes are very distinct and are unique in taste. Unlike the southern part of the country, in Jaipur spice mixes and condiments are used very generously. Dairy products, such as ghee, butter and paneer, are added to dishes to complete a “royal meal”.