Packaged Food in Japan

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Japan?
  • Which are the leading brands in Packaged Food in Japan?
  • How are products distributed in Packaged Food in Japan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Japan

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Outlet closures stimulate a decline in volume sales of packaged food to foodservice in 2020 Government programme assists dairy producers State of emergency stimulates alteration in business models
Consumer Foodservice
Outlet closures and shorter working hours due to COVID-19 negatively impact consumer foodservice in 2020 Foodservice players expand into delivery options and frozen food in order to offset decline in outlet sales Joint efforts to support ailing consumer foodservice industry after the onslaught of COVID-19 while menus focus more heavily on the healthy
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Edible Oils in Japan

KEY DATA FINDINGS

2020 IMPACT

Increase in home cooking boosts demand
Health remains a key influence even as economic uncertainty affects demand
Leader under increasing competitive pressure

RECOVERY AND OPPORTUNITIES

Continued trend towards cheaper versions of preferred oils
Limited potential to tap into increase in working from home
Authentic home cooking, health and flavour to shape demand

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Japan

KEY DATA FINDINGS

2020 IMPACT

Chilled ready meals suffers as a result of office closures
Strong performances in the frozen, dried and shelf stable ready meals segments
Leaders see share eroded due to decline in chilled ready meals

RECOVERY AND OPPORTUNITIES

Positive outlook for meal kits beyond COVID-19
Enduring demand amongst consumers working at home
Opportunities for targeting consumer interest in new culinary experiences

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 38 Distribution of Ready Meals by Format: % Value 2015-2020 Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Japan

KEY DATA FINDINGS

2020 IMPACT

Some categories see sales boosted by stockpiling
Increase in home cooking drives growth
Kewpie retains lead despite share erosion

RECOVERY AND OPPORTUNITIES

Potential for time- and effort-saving products
Private label segment has opportunity to tap into increasingly price-conscious demand
Health-consciousness to remain a key influence

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Japan

KEY DATA FINDINGS

2020 IMPACT

Honey benefits from TV show highlighting its health benefits
Home seclusion boosts demand for sweet spreads
Kewpie maintains lead but lacks presence in fast-growing honey category

RECOVERY AND OPPORTUNITIES

Economic impact of COVID-19 set to shape category development
Increased incidence of working from home may offer breakfast opportunities
Sweet spreads faces strong competition from rival breakfast products

CATEGORY DATA

Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 56 Sales of Sweet Spreads by Category: Value 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Japan

KEY DATA FINDINGS

2020 IMPACT

Impact of office closures offset by increased at-home demand
Price-sensitive demand displaying different characteristics in different product areas
Ajinomoto provides strong support for leading brand

RECOVERY AND OPPORTUNITIES

Miso soup to benefit from interest in fermented products
Return to hectic lifestyles to revive on-the-go consumption
Dehydrated soup faces stiff challenges

CATEGORY DATA

Table 67 Sales of Soup by Category: Volume 2015-2020 Table 68 Sales of Soup by Category: Value 2015-2020 Table 69 Sales of Soup by Category: % Volume Growth 2015-2020 Table 70 Sales of Soup by Category: % Value Growth 2015-2020 Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 72 NBO Company Shares of Soup: % Value 2016-2020 Table 73 LBN Brand Shares of Soup: % Value 2017-2020 Table 74 Distribution of Soup by Format: % Value 2015-2020 Table 75 Forecast Sales of Soup by Category: Volume 2020-2025 Table 76 Forecast Sales of Soup by Category: Value 2020-2025 Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Japan

KEY DATA FINDINGS

2020 IMPACT

Eating at home boosts sales of bread, while reduced spending power influences demand
Dramatic rise in demand for dessert mixes, but cake sales fall
Yamazaki Baking retains lead

RECOVERY AND OPPORTUNITIES

Increase in working from home to support growth in bread
Cake set for recovery, while frozen baked goods offers potential
Potential for health-orientated development constrained by consumer price-sensitivity

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2015-2020 Table 80 Sales of Baked Goods by Category: Value 2015-2020 Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 83 Sales of Pastries by Type: % Value 2015-2020 Table 84 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 85 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 86 Distribution of Baked Goods by Format: % Value 2015-2020 Table 87 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Japan

KEY DATA FINDINGS

2020 IMPACT

Muesli and granola witnesses revival
Children’s breakfast cereals benefits from demand amongst busy parents, while hot cereals seen as a healthy meal option
Calbee closes gap on leader

RECOVERY AND OPPORTUNITIES

Enduring rise in working from home to boost demand
Health and wellness trend to have a positive impact
Opportunities to expand the range of consumption occasions

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 92 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 97 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Japan

KEY DATA FINDINGS

2020 IMPACT

Shelf stable meat benefits from long shelf life and convenience, while processed seafood sees a revived performance
Health and wellness trend supports demand for meat substitutes
Generics dominate in a highly fragmented category

RECOVERY AND OPPORTUNITIES

Positive factors set to endure
Potential for further development of meat substitutes
rowing interest in frozen products

CATEGORY DATA

Table 102 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 105 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 106 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 109 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 110 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Japan

KEY DATA FINDINGS

2020 IMPACT

Shelf stable fruit and vegetables sees an upturn in demand
COVID-19 bolsters growing interest in frozen fruit and vegetables
Hagoromo Foods strengthens position in 2020

RECOVERY AND OPPORTUNITIES

Increase in rolling stockpiling to support demand for shelf stable fruit and vegetables
Economic concerns and increase in remote working to boost demand for frozen processed fruit and vegetables
Balancing health and convenience

CATEGORY DATA

Table 118 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 121 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 122 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 123 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 124 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 125 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 129 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Japan

KEY DATA FINDINGS

2020 IMPACT

Rice sees upturn in its fortunes in 2020
Strong growth for pasta, while instant noodles grows despite maturity
JA Group offers wide range of rice from across Japan

RECOVERY AND OPPORTUNITIES

Sales to drop off, but increased at-home eating occasions to support demand
Normalisation of rolling stockpiling to maintain demand for products with a long shelf life
EPA set to lead to lower pasta prices in the long-term

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 137 NBO Company Shares of Rice: % Value 2016-2020 Table 138 LBN Brand Shares of Rice: % Value 2017-2020 Table 139 NBO Company Shares of Pasta: % Value 2016-2020 Table 140 LBN Brand Shares of Pasta: % Value 2017-2020 Table 141 NBO Company Shares of Noodles: % Value 2016-2020 Table 142 LBN Brand Shares of Noodles: % Value 2017-2020 Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 144 Distribution of Rice by Format: % Value 2015-2020 Table 145 Distribution of Pasta by Format: % Value 2015-2020 Table 146 Distribution of Noodles by Format: % Value 2015-2020 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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