Packaged Food in Kazakhstan

December 2020
USD 7,150
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Kazakhstan?
  • Which are the leading brands in Packaged Food in Kazakhstan?
  • How are products distributed in Packaged Food in Kazakhstan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Kazakhstan

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Certain packaged foods register value decline due to restrictions in foodservice Foodservice drives surge in e-commerce Ice cream takes a hit due to lockdown measures
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Distribution of Packaged Food by Format: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format and Category: % Value 2020 Table 14 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Chocolate confectionery sees a boost in 2020, as lower prices encourage Kazakhstanis to indulge in affordable treats
Mondelez leads in 2020 with its innovative approach and wide range of products
Modern grocery retailers positioned well to boost sales, as advertising campaigns ramp up

RECOVERY AND OPPORTUNITIES

Rakhat AO is set to continue to grow, thanks to its strong brands and ambitious production development
Chocolate confectionery growth will stabilise as the local economy recovers and snacking trends develop
Dark chocolate to remain a niche taste among local consumers over the forecast period

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 19 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 22 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 25 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Consumer loyalty to Orbit and Dirol sees gum consumers stick with them in 2020
Gum sales gradually improve thanks to lower price rises and new product launches, but volume sales decline as unit prices drop and competition increases
New formats and packaging offer convenience and bulk-buy options for busy local consumers

RECOVERY AND OPPORTUNITIES

Pouch packaging offers convenience and value for money, but gum needs reinvigoration over the forecast period
Dentyne Ice and Ice Cubes provide premium novelty, but can hope for no more than niche status in an arena dominated by Orbit and Dirol
New tastes and flavours in gum will become available as the competition from sugar confectionery and other breath-fresheners increases

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2015-2020 Table 31 Sales of Gum by Category: Value 2015-2020 Table 32 Sales of Gum by Category: % Volume Growth 2015-2020 Table 33 Sales of Gum by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Gum: % Value 2016-2020 Table 35 LBN Brand Shares of Gum: % Value 2017-2020 Table 36 Distribution of Gum by Format: % Value 2015-2020 Table 37 Forecast Sales of Gum by Category: Volume 2020-2025 Table 38 Forecast Sales of Gum by Category: Value 2020-2025 Table 39 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 40 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Affordability is key to success in sugar confectionery in 2020, as Kazakhs tighten their belts
Domestic sugar confectionery has nostalgic appeal, but lead players strive to keep pace with evolving consumer tastes
Traditional grocery retailers still dominates in sugar confectionery, but modern grocery retailers gains ground thanks to wide product selection and affordable prices

RECOVERY AND OPPORTUNITIES

Product development and brand variety to increase over the forecast period to reflect long-term rise in living standards
Sugar confectionery to remain an indulgence, but mints will steal share from gum
Rising health consciousness among Kazakh consumers will see manufacturers’ increase focus on healthier sugar confectionery

CATEGORY DATA

Table 41 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 42 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 43 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 44 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 45 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 46 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 47 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 48 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 49 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 50 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 51 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Packaged sweet biscuits boosted by hygiene standards and active product promotion
KDV leads with popular and affordable Yashinko brand, while Mondelez strikes a balance between indulgence and health
Wafers sees good growth thanks to strong traditions and diverse portfolios, while snack bars plays catch-up

RECOVERY AND OPPORTUNITIES

Small local players can capitalise on popularity of larger pack sizes and better distribution in traditional retail outlets
Russian brands perform well as Kazakhstanis view them as domestic products
Single-portion sweet biscuits will increase in popularity as busy consumers eat on the go

CATEGORY DATA

Table 53 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 58 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 59 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 61 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 62 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 63 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 64 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 65 Distribution of Snack Bars by Format: % Value 2015-2020 Table 66 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 69 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 70 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Impulse ice cream takes a hit in 2020 as lockdown measures and retail development favours culture of take-home ice cream
Shin-Lain leads thanks to an innovative approach, widespread advertising and distribution, and strong local appeal
Russian brands still have traditional appeal and loyalty from older locals

RECOVERY AND OPPORTUNITIES

Sandwich format ice cream will benefit from a strengthening convenience trend over the forecast period
After short-term economic uncertainty, premiumisation trend in Kazakhstan will benefit imported, indulgence brands
Health and wellness ice cream varieties will increase as living standards rise

CATEGORY DATA

Table 71 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 72 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 73 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 74 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 77 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 78 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 79 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 80 Distribution of Ice Cream by Format: % Value 2015-2020 Table 81 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 82 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 83 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Potato chips and vegetable, pulse and bread chips remain primary growth drivers of savoury snacks, boosted by the strong rise of modern grocery retailers
Active advertising and interesting marketing campaigns keep brand loyalty high, reinforced by the rise of modern grocery retailers
Health and wellness trend favours sales of vegetable, pulse and bread chips in 2020, but influence remains limited

RECOVERY AND OPPORTUNITIES

Players in savoury snacks will seek to attract younger consumers through product innovation and targeted marketing
Development of modern grocery retailing will benefit savoury snacks, especially private label, over the forecast period
Association with beer consumption will see players target male consumers through packaging and product design

CATEGORY DATA

Table 85 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 86 Sales of Savoury Snacks by Category: Value 2015-2020 Table 87 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 88 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 90 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 91 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 92 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 93 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 94 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 95 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

With more women in the working population, demand for baby food offering convenience continues to grow
The importance of brands’ reputations
Baby food sees a large number of new product developments

RECOVERY AND OPPORTUNITIES

Stronger performance by internet retailers during the COVID-19 pandemic
Premiumisation trend appears and is expected to continue to be seen
The internet and social networks will continue to be important sources of information for parents

CATEGORY DATA

Table 96 Sales of Baby Food by Category: Volume 2015-2020 Table 97 Sales of Baby Food by Category: Value 2015-2020 Table 98 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 99 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 100 NBO Company Shares of Baby Food: % Value 2016-2020 Table 101 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 102 Distribution of Baby Food by Format: % Value 2015-2020 Table 103 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 104 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 105 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 106 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile butter and margarine in the early days of the pandemic
Limited number of new product developments
No shortages in stores, in spite of early panic-buying

RECOVERY AND OPPORTUNITIES

The leaders remain the same, with Eurasian Foods Corp at their head
Consumers shifting to cheaper products
Strengthening position of internet retailers

CATEGORY DATA

Table 107 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 108 Sales of Butter and Spreads by Category: Value 2015-2020 Table 109 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 110 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 111 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 112 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 113 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 114 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 115 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 116 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 117 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Absence of trade fairs and other industry events due to COVID-19 measures
Affordable unit price is extremely important
COVID-19 pandemic improves hygiene standards, including a ban on unpackaged hard cheese

RECOVERY AND OPPORTUNITIES

Strong competition, but opportunities for growth exist
Domestic companies are expected to strengthen their positions
Kazakhstanis unable to leave the country because of COVID-19 quarantine

CATEGORY DATA

Table 118 Sales of Cheese by Category: Volume 2015-2020 Table 119 Sales of Cheese by Category: Value 2015-2020 Table 120 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 121 Sales of Cheese by Category: % Value Growth 2015-2020 Table 122 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 123 NBO Company Shares of Cheese: % Value 2016-2020 Table 124 LBN Brand Shares of Cheese: % Value 2017-2020 Table 125 Distribution of Cheese by Format: % Value 2015-2020 Table 126 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 127 Forecast Sales of Cheese by Category: Value 2020-2025 Table 128 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 129 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Kazakhstanis traditionally consume cow’s milk in large amounts
Shelf stable milk continues to perform more dynamically than fresh milk
Full-fat milk remains the most popular type in Kazakhstan

RECOVERY AND OPPORTUNITIES

New regulations could favour imported powder milk products
Quarantine favours independent small grocers and e-commerce
Development of plant-based milk over the forecast period

CATEGORY DATA

Table 130 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 131 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 132 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 133 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 134 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 135 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 136 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 137 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 138 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 139 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 140 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Health and wellness trend supports category development
Young people driving diversification and innovation
Manufacturers and retailers try to keep prices low during the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Kazakhstanis remain in the country during the summer due to COVID-19
Category players among the most active in terms marketing campaigns
An opportunity for raising hygiene and quality standards

CATEGORY DATA

Table 141 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 142 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 143 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 144 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 145 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 146 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 147 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 148 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 149 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 150 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 151 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

The demand for indulgence supports category sales
Price and product affordability are important criteria
Other dairy suffers from loss of impulse purchases

RECOVERY AND OPPORTUNITIES

Functional products expected to provide sales impetus
Opportunities in online product sales and promotion
No changes expected in the competitive landscape

CATEGORY DATA

Table 152 Sales of Other Dairy by Category: Volume 2015-2020 Table 153 Sales of Other Dairy by Category: Value 2015-2020 Table 154 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 155 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 156 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 157 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 158 Distribution of Other Dairy by Format: % Value 2015-2020 Table 159 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 160 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 161 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 162 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Baked Goods in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Artisanal bakeries suffer bit hit due to COVID-19
Aksay HKB continues to lead in branded baked goods but artisanal channel account for significant value sales
The strong tradition of drinking tea boosts sales of baked goods

RECOVERY AND OPPORTUNITIES

Packaged pastries and cakes continue to drive value growth, post COVID-19
Population growth supports sales of baked goods
Individual bakeries and pastry shops bringing competition to baked goods

CATEGORY DATA

Table 163 Sales of Baked Goods by Category: Volume 2015-2020 Table 164 Sales of Baked Goods by Category: Value 2015-2020 Table 165 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 166 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 167 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 168 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 169 Distribution of Baked Goods by Format: % Value 2015-2020 Table 170 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 171 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 172 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 173 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals unaffected by COVID-19, though value growth remains healthy
Nestlé continues to dominate and local players struggle to gain foothold
Health and wellness trend drives value sales

RECOVERY AND OPPORTUNITIES

Economic uncertainty could increase price-sensitivity and encourage discounting
Children’s breakfast cereal expected to be the most dynamic performer over the forecast period
Hectic lifestyles support sales of breakfast cereals as a quick, easy meal option

CATEGORY DATA

Table 174 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 175 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 176 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 177 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 178 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 179 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 180 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 181 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 182 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 183 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 184 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little effect on retail volume as open markets remain open and pose heavy competition
Chilled processed meat and seafood benefits from growing number of supermarkets and convenience stores
Chilled processed poultry sees the fastest growth, as many consumers view it as a healthy option

RECOVERY AND OPPORTUNITIES

Processed seafood to benefit from healthy image in forecast period
Increasing demand for smaller, convenient packaging
Consumers reach for foods that highlight eco-friendly positioning on their labels

CATEGORY DATA

Table 185 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 186 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 187 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 188 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 189 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 190 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 191 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 192 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 193 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 194 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 195 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

With more cooking at home due to COVID-19, processed fruit and vegetables suffers
Processed fruit and vegetables is stagnant in 2020, with little innovation
Conflicting trends in shelf stable fruit and vegetables means growth potential uncertain

RECOVERY AND OPPORTUNITIES

Consumers will be increasingly price sensitive over the forecast period
There is a growth opportunity for frozen processed fruit and vegetables over the forecast period
Frozen processed potatoes experiences strong growth, thanks to the ongoing Westernisation in Kazakhstan

CATEGORY DATA

Table 196 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 197 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 198 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 199 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 200 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 201 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 202 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 203 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 204 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 205 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 206 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

More cooking at home and stockpiling leads to healthy volume growth
Government helping to boost local player Barys-2007 with land donation
Price remains a key factor in the purchasing decision for rice, pasta and noodles

RECOVERY AND OPPORTUNITIES

Even if economy constricts, rice, pasta and noodles will see value growth due to being considered essential
Continued appetite for instant noodles over forecast period
Opportunity for private label as modern grocery retailers continues to expand

CATEGORY DATA

Table 207 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 208 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 209 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 210 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 211 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 212 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 213 NBO Company Shares of Rice: % Value 2016-2020 Table 214 LBN Brand Shares of Rice: % Value 2017-2020 Table 215 NBO Company Shares of Pasta: % Value 2016-2020 Table 216 LBN Brand Shares of Pasta: % Value 2017-2020 Table 217 NBO Company Shares of Noodles: % Value 2016-2020 Table 218 LBN Brand Shares of Noodles: % Value 2017-2020 Table 219 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 220 Distribution of Rice by Format: % Value 2015-2020 Table 221 Distribution of Pasta by Format: % Value 2015-2020 Table 222 Distribution of Noodles by Format: % Value 2015-2020 Table 223 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 224 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 225 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 226 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Consumers cook more during lockdown, benefiting sales
Local players looking to gain value share
Sunflower oil benefits from being a traditional favourite in Kazakhstan

RECOVERY AND OPPORTUNITIES

Price affordability key factor over forecast period
The health and wellness trend sees edible oils focusing on health benefits
Opportunity for private label to expand

CATEGORY DATA

Table 227 Sales of Edible Oils by Category: Volume 2015-2020 Table 228 Sales of Edible Oils by Category: Value 2015-2020 Table 229 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 230 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 231 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 232 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 233 Distribution of Edible Oils by Format: % Value 2015-2020 Table 234 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 235 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 236 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 237 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

More cooking at home leads to significant retail volume decline in ready meals
Local players dominate frozen ready meals
Shelf stable ready meals registers higher current value growth due to its affordability

RECOVERY AND OPPORTUNITIES

Once society returns to normal, consumers will look for convenience again
Pushing convenience will drive value sales
Players reinforce health-positioning to appeal to the growing health-conscious consumers

CATEGORY DATA

Table 238 Sales of Ready Meals by Category: Volume 2015-2020 Table 239 Sales of Ready Meals by Category: Value 2015-2020 Table 240 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 241 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 242 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 243 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 244 Distribution of Ready Meals by Format: % Value 2015-2020 Table 245 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 246 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 247 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 248 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Product area unaffected by COVID-19, though cheaper brands register higher demand
Eurasian Foods continues to lead in very fragmented product area
Sauces, dressing and condiments benefit from the increase in modern grocery retailers

RECOVERY AND OPPORTUNITIES

Stockpiling in 2020 will lead to volume decline in 2021
Consumers reach for sauces, dressings and condiments that highlight health benefits
Consumers focus on value for money above premium offerings

CATEGORY DATA

Table 249 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 250 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 251 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 252 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 253 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 254 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 255 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 256 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 257 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 258 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 259 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Honey performs well due to immune system boosting properties
Sweet spreads is highly fragmented, with little differentiation
Potential for export growth of local honey over the forecast period

RECOVERY AND OPPORTUNITIES

Dampened value and volume growth continues into 2021
Sweet spreads offer healthier versions during the forecast period
Smaller packaging popular due to rise of smaller families and more people living alone

CATEGORY DATA

Table 260 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 261 Sales of Sweet Spreads by Category: Value 2015-2020 Table 262 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 263 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 264 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 265 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 266 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 267 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 268 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 269 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 270 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Kazakhstan

KEY DATA FINDINGS

2020 IMPACT

Increased cooking at home due to COVID-19 leads to volume decline
Nestlé continues to dominate in a limited product area
Soup is heavily promoted but needs to focus on promoting its health and wellness benefits

RECOVERY AND OPPORTUNITIES

Continued volume decline in 2020 as threat of COVID-19 remains
Consumers will look for premium, healthier soups over the forecast period
There is an opportunity for private label development over the forecast period

CATEGORY DATA

Table 271 Sales of Soup by Category: Volume 2015-2020 Table 272 Sales of Soup by Category: Value 2015-2020 Table 273 Sales of Soup by Category: % Volume Growth 2015-2020 Table 274 Sales of Soup by Category: % Value Growth 2015-2020 Table 275 NBO Company Shares of Soup: % Value 2016-2020 Table 276 LBN Brand Shares of Soup: % Value 2017-2020 Table 277 Distribution of Soup by Format: % Value 2015-2020 Table 278 Forecast Sales of Soup by Category: Volume 2020-2025 Table 279 Forecast Sales of Soup by Category: Value 2020-2025 Table 280 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 281 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Packaged Food research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page