Packaged Food in Kolkata
City Market Report
About This Report
Dec 2017Kolkata, referred to as the City of Joy, is located in the eastern part of India in the state of West Bengal. The language, culture, food and overall lifestyle are unique in terms of taste, flavour and condiments. The preference for unpackaged rather than packaged food, and fresh food over processed food continues to be very strong in the city. The growth potential for packaged food manufacturers is immense in the city.
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Packaged Food in Kolkata
Our Packaged food City level reports highlights the most recent trends and developments in Kolkata, and contrast these with India as a whole.
This major new report series refines our data and analysis further to city level trends, helping you examine business opportunities and challenges that exist for these industries at a city market level.
Introduction
Kolkata: Overview
Consumer profile: Traditional, price conscious, laid-back
A typical day
Key findings
Rice forms the main part of most meals
Unpackaged rice is more affordable and readily available
Regular meals mostly consist of fresh food
Consumption of fresh food is relatively high in the city
Traditional cuisine continues to be the popular choice in the city
Traditional flavours dominate snacks, main meals and street food
Biscuits is amongst the most popular packaged foods
Most bakery products continue to be preferred in packaged format
Anmol Biscuits Ltd
Mukharochak
Mother Dairy Calcutta
Key takeaways
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