Packaged Food in Latvia

Packaged Food in Latvia

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging

Frozen fruit, muesli and granola, artisanal products benefit from health trend

Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend

Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country

Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice

Convenience and on-the-go consumption trends evident in foodservice
Consumers interested in more upmarket products and foreign cuisine
Increased demand for vegetarian and vegan offerings set to influence foodservice development, but currently limited to the Latvian capital

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Latvia

HEADLINES

PROSPECTS

Players focus on Christmas chocolate, while low-calorie products attract growing consumer interest

Manufacturers react to consumers’ growing interest in more sophisticated products

Introduction of chocolate-coated fruit underpinned by snacking and health trends

COMPETITIVE LANDSCAPE

Orkla Confectionery & Snacks Latvija invests in extensive new production plant

Less price-sensitivity regarding seasonal or healthy chocolate confectionery

Smaller players struggle to compete with financial strength of giants Orkla and Mondelez

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Latvia

HEADLINES

PROSPECTS

Mature gum category mainly targets adults

Gum benefits from convenient snack positioning and weight-loss associations

While competition will increase, gum demand set to be maintained by innovation

COMPETITIVE LANDSCAPE

Mars’ Extra/Orbit maintains dominance

Dirol rests on laurels and loses share

Smaller players opt for targeted innovation, while leaders offer larger value packs

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Gum: % Value 2015-2019
Table 36 LBN Brand Shares of Gum: % Value 2016-2019
Table 37 Distribution of Gum by Format: % Value 2014-2019
Table 38 Forecast Sales of Gum by Category: Volume 2019-2024
Table 39 Forecast Sales of Gum by Category: Value 2019-2024
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Latvia

HEADLINES

PROSPECTS

Targeted products such as vegan ice cream remain marginal but offer growth potential

Players seek to address seasonality in demand for frozen desserts

Health, price, convenience are key to overcome consumers’ cool reception

COMPETITIVE LANDSCAPE

Rigas Piena’s Ekselence reaps rewards of targeted marketing

Private label benefit from less affluent consumers seeking reward and indulgence

Health and indulgence products offered via modern grocery likely to benefit leaders

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 47 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 48 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 49 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 50 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 51 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 52 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 53 Distribution of Ice Cream by Format: % Value 2014-2019
Table 54 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 56 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Latvia

HEADLINES

PROSPECTS

Health trend boosts seaweed snacks and nuts, seeds and trail mixes

Unhealthy image to hinder growth, while consumers demand traditional options

Vegetable ingredients however appeal by offering novelty and natural health

COMPETITIVE LANDSCAPE

Domestic leaders play it safe, with Adazu Cipsi highlighting Latvian heritage

PepsiCo loses share with Cheetos seeing weak promotion and innovation

Private label remains marginal despite launch of higher-priced healthy ranges

CATEGORY DATA

Table 59 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 60 Sales of Savoury Snacks by Category: Value 2014-2019
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 65 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Latvia

HEADLINES

PROSPECTS

Sugar confectionery suffers maturity and competition from chocolate confectionery

Health trend influences shift to other categories such as cereal bars

Larger packs sizes set to gain popularity due to convenience and price benefits

COMPETITIVE LANDSCAPE

Stable players and traditional products result in few upheavals

Healthy products targeting children may appeal to parents

Advertising and promotional investments may prove ineffective and costly

CATEGORY DATA

Table 70 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 71 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 72 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 73 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 74 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 75 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 76 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 77 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 78 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 79 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 80 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia

HEADLINES

PROSPECTS

Players attract consumers to sweet biscuits with new products

Health issues boost demand for fruit snacks and free-from offerings

Coffee Pixels offers convenient caffeine hit in snack bar form while also addressing ethical concerns

COMPETITIVE LANDSCAPE

Leading players concentrate on promotion of existing products rather than introducing new offerings

Health trend boosts Gemoss’ Zelta Rieksts

Orkla’s new Better 4U offers convenient, indulgent and healthy positioning

CATEGORY DATA

Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 83 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 87 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 88 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 89 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 90 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 91 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 92 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 93 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 94 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 95 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 96 Distribution of Snack Bars by Format: % Value 2014-2019
Table 97 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 98 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 99 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 100 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Latvia

HEADLINES

PROSPECTS

Positive growth despite falling birth rate and preference for home prepared baby food

More expensive products benefit as consumers prioritise higher quality

Organic baby food strikes a chord with health-orientated parents

COMPETITIVE LANDSCAPE

Local players pose growing challenge to leaders Nutricia and Hipp

Local players succeed through innovation in dried and prepared baby food

Baby food players rely on healthy products to sustain and build demand

CATEGORY DATA

Table 102 Sales of Baby Food by Category: Volume 2014-2019
Table 103 Sales of Baby Food by Category: Value 2014-2019
Table 104 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 105 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Baby Food: % Value 2015-2019
Table 107 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 108 Distribution of Baby Food by Format: % Value 2014-2019
Table 109 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 110 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 111 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Latvia

HEADLINES

PROSPECTS

Butter benefits from its increasingly healthy image

Cooking fats and margarine and spreads hit by unhealthy image and shift away from home cooking

Rising incomes and spreading affluence set to continue influencing sales

COMPETITIVE LANDSCAPE

Tukuma Piens’ leadership based on innovation and high consumer awareness

Rising incomes and more sophisticated consumers inspire value-added launches

Smaller players likely to see sales growth thanks to growth in artisanal butter

CATEGORY DATA

Table 113 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 114 Sales of Butter and Spreads by Category: Value 2014-2019
Table 115 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 116 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 117 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 118 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 119 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 120 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 121 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 122 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 123 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Drinking Milk Products in Latvia

HEADLINES

PROSPECTS

Cow’s milk dominates and benefits from rising breakfast cereals consumption

Adult-focused innovation could appeal in flavoured milk drinks

Milk alternatives slated for strong growth due to positioning as a healthy option

COMPETITIVE LANDSCAPE

Rigas Piena Kombinats maintains lead thanks to affordable prices and fresh reputation

Alpro remains behind Oatly and Joya Soja Drink in milk alternatives while niche brands proliferate

Health and wellness options dominate new product development

CATEGORY DATA

Table 124 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 125 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 126 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 127 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 128 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 129 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 130 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 131 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 132 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 133 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Latvia

HEADLINES

PROSPECTS

Traditional products see high demand due to healthy image and habitual use

Chilled snacks and condensed milk attract little interest but see divergent performances

Plant-based options likely to experience rising demand from a low sales base

COMPETITIVE LANDSCAPE

Domestic players Tukuma Piens and Valmieras Piens retain lead but face growing competition

Difficulty finding differentiation in cream and fromage frais and quark but high-protein and organic products attract attention in latter

Chained retailers continue performing well as private label selection broadens

CATEGORY DATA

Table 135 Sales of Other Dairy by Category: Volume 2014-2019
Table 136 Sales of Other Dairy by Category: Value 2014-2019
Table 137 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 138 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 139 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 140 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 141 Distribution of Other Dairy by Format: % Value 2014-2019
Table 142 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 143 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 144 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 145 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Latvia

HEADLINES

PROSPECTS

Declining interest in kefir and rjazhenka matched by rising interest in drinking yoghurt

Ongoing Greek yoghurt boom continues to attract consumers to plain yoghurt

Low-sugar and high-protein products attract attention and innovation

COMPETITIVE LANDSCAPE

Tukuma Piens offers raft of new healthy options and benefits from strong marketing

Sour milk products see strong innovation despite traditional positioning and maturity

Local players offer healthy and speciality launches

CATEGORY DATA

Table 146 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 147 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 148 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 150 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 151 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 152 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Latvia

HEADLINES

PROSPECTS

Latvian health trend impacts performance, stimulates demand for olive oil

Olive oil boosted by coverage of health benefits

Increasing competition to force players to adopt alternative promotional strategies

COMPETITIVE LANDSCAPE

Increasingly sophisticated consumers to raise demand for alternative products

Wide variety of products fragments olive oil category

Little opportunity for domestic players, Rimi appeals with price positioning and product range

CATEGORY DATA

Table 157 Sales of Edible Oils by Category: Volume 2014-2019
Table 158 Sales of Edible Oils by Category: Value 2014-2019
Table 159 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 160 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 161 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 162 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 163 Distribution of Edible Oils by Format: % Value 2014-2019
Table 164 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 165 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 166 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 167 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Latvia

HEADLINES

PROSPECTS

Consumer demand for convenience stimulates growth across ready meals

Frozen pizza ticks a lot of boxes for Latvian consumers

Quality an increasingly important consideration for consumers

COMPETITIVE LANDSCAPE

Rimi Latvia consolidates lead, appeals to price-sensitive consumers

Players need to overcome traditional perception that ready meals are unhealthy

Foodservice prices limit potential to erode retail sales of ready meals for consumers seeking convenience

CATEGORY DATA

Table 168 Sales of Ready Meals by Category: Volume 2014-2019
Table 169 Sales of Ready Meals by Category: Value 2014-2019
Table 170 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 171 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 172 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 173 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 174 Distribution of Ready Meals by Format: % Value 2014-2019
Table 175 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 176 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 177 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Latvia

HEADLINES

PROSPECTS

Premiumisation drives growth of mature products, benefitting from rising consumer spending power

Health trend has knock-on effects, even for products with no particular health benefits

Packaging convenience also appeals to increasingly time-poor consumers

COMPETITIVE LANDSCAPE

Spilva brand bolsters lead, continues to expand range

Milda KM disappears, unable to keep pace with developments

Category’s competitive environment consolidates as larger players gain share from smaller counterparts

CATEGORY DATA

Table 179 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 180 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 181 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 182 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 184 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 185 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 186 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 187 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 188 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Latvia

HEADLINES

PROSPECTS

Changing lifestyles underpins growth in demand for packaged soup

Soup players should offer convenient packaging

Chilled and frozen soup remain negligible

COMPETITIVE LANDSCAPE

Maggi and Knorr benefit from high levels of marketing support

Tukuma Piens enters soup on basis of strength in dairy

Developments also seen in shelf stable soup, where local players dominate

CATEGORY DATA

Table 190 Sales of Soup by Category: Volume 2014-2019
Table 191 Sales of Soup by Category: Value 2014-2019
Table 192 Sales of Soup by Category: % Volume Growth 2014-2019
Table 193 Sales of Soup by Category: % Value Growth 2014-2019
Table 194 NBO Company Shares of Soup: % Value 2015-2019
Table 195 LBN Brand Shares of Soup: % Value 2016-2019
Table 196 Distribution of Soup by Format: % Value 2014-2019
Table 197 Forecast Sales of Soup by Category: Volume 2019-2024
Table 198 Forecast Sales of Soup by Category: Value 2019-2024
Table 199 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 200 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Latvia

HEADLINES

PROSPECTS

Health trend and shift towards packaged products benefit honey performance

Time constraints benefit performance of packaged jams and preserves

Chocolate and nut and seed based spreads remain limited, but offer potential

COMPETITIVE LANDSCAPE

Puratos sees share gain in 2019 thanks to evolution of offer

Packaged products set to see further growth, but sugar content may need to be addressed

Category’s limited size constrains potential for advertising investment

CATEGORY DATA

Table 201 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 202 Sales of Sweet Spreads by Category: Value 2014-2019
Table 203 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 204 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 205 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 206 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 207 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 208 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 209 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 210 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 211 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Latvia

HEADLINES

PROSPECTS

Premiumisation trend evident in bread, industry players note inclusion of added value ingredients

Acceleration of lifestyles influences demand for convenience, reduces propensity to make desserts at home

Smaller portions gain popularity as number of single-person households increases, raising average unit price

COMPETITIVE LANDSCAPE

Latvijas Maiznieks AS maintains lead, invests in plant upgrades and efficiency developments

Staburadzes Konditoreja SIA to build on existing foundation in packaged cakes

Artisanal products gain share, local players seek to modernise, with focus on environmental factors

CATEGORY DATA

Table 212 Sales of Baked Goods by Category: Volume 2014-2019
Table 213 Sales of Baked Goods by Category: Value 2014-2019
Table 214 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 215 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 216 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 217 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 218 Distribution of Baked Goods by Format: % Value 2014-2019
Table 219 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 220 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 221 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 222 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Latvia

HEADLINES

PROSPECTS

Convenience and health factors evident, coupled with shift to higher value products

Health trend set to influence product developments

Multiple factors underpin strong forecast for muesli and granola

COMPETITIVE LANDSCAPE

Nestlé Baltics UAB and Kellogg Co see shares eroded

Milzu! SIA gains ground through focus on health trend and social media presence

Muesli and granola offers potential for local players to develop

CATEGORY DATA

Table 223 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 224 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 225 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 226 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 227 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 228 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 229 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 230 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 231 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 232 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 233 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Latvia

HEADLINES

PROSPECTS

Health trend has both positive and negative influences on demand for processed fruit and vegetables

Multiple factors from convenience to nutritional value benefit frozen fruit, while shelf stable products suffer

Lifestyles set to boost demand for processed vegetables, opportunities for manufacturers to increase their appeal

COMPETITIVE LANDSCAPE

Orkla Foods benefits from longstanding presence, perception of Spilva brand as local

Private label products benefit from lack of differentiation in processed vegetables

Frozen vegetables to benefit from demand for convenience, and health trend

CATEGORY DATA

Table 234 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 235 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 236 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 237 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 238 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 239 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 240 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 241 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 242 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 243 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 244 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Latvia

HEADLINES

PROSPECTS

Health and premiumisation trends result in current value performance outpacing volume growth, particularly affecting processed meat

Processed seafood benefits from health trend, shelf stable products see more upmarket introductions

Modern lifestyle choices influence demand, although more traditional consumption patterns continue outside the capital

COMPETITIVE LANDSCAPE

Meat processors lead the category, planned investments set to reduce costs

More premium products set to emerge, but price remains important to consumers

Meat processor Kurzemes Galsaimnieks sees continued share gain

CATEGORY DATA

Table 245 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 246 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 247 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 248 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 249 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 250 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 251 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 252 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 253 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 254 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Latvia

HEADLINES

PROSPECTS

Move towards higher quality boosts value over volume performance

Lifestyle trends benefit noodles, premium products increasingly in evidence

Wide variety of products maintains consumer interest in rice

COMPETITIVE LANDSCAPE

Rimi strengthens position in rice, introduces new products

Competition set to constrain value growth potential

Rigas Dzirnavnieks and Dobeles Dzirnavnieks expected to improve positions

CATEGORY DATA

Table 256 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 257 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 258 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 259 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 260 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 261 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 262 NBO Company Shares of Rice: % Value 2015-2019
Table 263 LBN Brand Shares of Rice: % Value 2016-2019
Table 264 NBO Company Shares of Pasta: % Value 2015-2019
Table 265 LBN Brand Shares of Pasta: % Value 2016-2019
Table 266 NBO Company Shares of Noodles: % Value 2015-2019
Table 267 LBN Brand Shares of Noodles: % Value 2016-2019
Table 268 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 269 Distribution of Rice by Format: % Value 2014-2019
Table 270 Distribution of Pasta by Format: % Value 2014-2019
Table 271 Distribution of Noodles by Format: % Value 2014-2019
Table 272 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 273 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 274 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 275 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Cheese in Latvia

HEADLINES

PROSPECTS

Cheese’s traditional status both a blessing and a curse for category players

Rising purchasing power and more sophisticated tastes spur sales growth in cheese

Widening variety of cheese popular as consumer tastes become more diverse

COMPETITIVE LANDSCAPE

Domestic players at the forefront of innovation in cheese

Food Union’s acquisition of Rigas Piensaimnieks shakes up the category

Fragmentation and maturity discourage advertising investment

CATEGORY DATA

Table 276 Sales of Cheese by Category: Volume 2014-2019
Table 277 Sales of Cheese by Category: Value 2014-2019
Table 278 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 279 Sales of Cheese by Category: % Value Growth 2014-2019
Table 280 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 281 NBO Company Shares of Cheese: % Value 2015-2019
Table 282 LBN Brand Shares of Cheese: % Value 2016-2019
Table 283 Distribution of Cheese by Format: % Value 2014-2019
Table 284 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 285 Forecast Sales of Cheese by Category: Value 2019-2024
Table 286 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 287 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

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