Executive Summary
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Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging
The Latvian packaged food market is in the throes of significant transition period. Population decline and maturity in key categories are placing constraints on volume growth, while changing consumer lifestyles, erosion of traditional consumption habits, and increasing consumer health-awareness are opening up opportunities for products compatible with newly evolving demand drivers, such as convenience, health attributes and environmental factors.
Frozen fruit, muesli and granola, artisanal products benefit from health trend
Increasing consumer health awareness has had a significant impact on the development of packaged food in Latvia. Products perceived to offer health benefits have enjoyed increased demand, such as olive oil and vegetables, as well as products containing “natural” ingredients and formats seen to offer freshness and greater nutrition, such as chilled products.
Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend
The strengthening positions of domestic players could be observed in a number of packed food categories in 2019. Even in categories where the vast majority of sales are held by multinational companies, the development of local, artisanal and private label products could be observed.
Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country
In Latvia’s packaged food market the vast majority of sales are represented by modern grocery retailers, mainly convenience stores, supermarkets and hypermarkets. Moreover, all three channels saw further growth in value sales.
Players seek to reduce costs, health and environmental issues to influence consumer choice
Over the forecast period further strengthening of domestic players is expected. There is considerable focus among local players on the optimisation of production processes in order to reduce costs.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaged food industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from the category reports in Latvia for free.
The Packaged food in Latvia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Packaged food in Latvia?
- What are the major brands in Latvia?
- As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
- How is private label performing in the wake of retail consolidation and the global economic hangover?
- Do consumers want value for money or added value?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Packaged Food in Latvia
EXECUTIVE SUMMARY
Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging
Frozen fruit, muesli and granola, artisanal products benefit from health trend
Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend
Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country
Players seek to reduce costs, health and environmental issues to influence consumer choice
FOODSERVICE
Sales to Foodservice
Convenience and on-the-go consumption trends evident in foodservice
Consumers interested in more upmarket products and foreign cuisine
Increased demand for vegetarian and vegan offerings set to influence foodservice development, but currently limited to the Latvian capital
CATEGORY DATA
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Latvia
HEADLINES
PROSPECTS
Players focus on Christmas chocolate, while low-calorie products attract growing consumer interest
Manufacturers react to consumers’ growing interest in more sophisticated products
Introduction of chocolate-coated fruit underpinned by snacking and health trends
COMPETITIVE LANDSCAPE
Orkla Confectionery & Snacks Latvija invests in extensive new production plant
Less price-sensitivity regarding seasonal or healthy chocolate confectionery
Smaller players struggle to compete with financial strength of giants Orkla and Mondelez
CATEGORY DATA
Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Gum in Latvia
HEADLINES
PROSPECTS
Mature gum category mainly targets adults
Gum benefits from convenient snack positioning and weight-loss associations
While competition will increase, gum demand set to be maintained by innovation
COMPETITIVE LANDSCAPE
Mars’ Extra/Orbit maintains dominance
Dirol rests on laurels and loses share
Smaller players opt for targeted innovation, while leaders offer larger value packs
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Gum: % Value 2015-2019
Table 36 LBN Brand Shares of Gum: % Value 2016-2019
Table 37 Distribution of Gum by Format: % Value 2014-2019
Table 38 Forecast Sales of Gum by Category: Volume 2019-2024
Table 39 Forecast Sales of Gum by Category: Value 2019-2024
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Ice Cream and Frozen Desserts in Latvia
HEADLINES
PROSPECTS
Targeted products such as vegan ice cream remain marginal but offer growth potential
Players seek to address seasonality in demand for frozen desserts
Health, price, convenience are key to overcome consumers’ cool reception
COMPETITIVE LANDSCAPE
Rigas Piena’s Ekselence reaps rewards of targeted marketing
Private label benefit from less affluent consumers seeking reward and indulgence
Health and indulgence products offered via modern grocery likely to benefit leaders
CATEGORY DATA
Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 47 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 48 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 49 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 50 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 51 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 52 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 53 Distribution of Ice Cream by Format: % Value 2014-2019
Table 54 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 56 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Savoury Snacks in Latvia
HEADLINES
PROSPECTS
Health trend boosts seaweed snacks and nuts, seeds and trail mixes
Unhealthy image to hinder growth, while consumers demand traditional options
Vegetable ingredients however appeal by offering novelty and natural health
COMPETITIVE LANDSCAPE
Domestic leaders play it safe, with Adazu Cipsi highlighting Latvian heritage
PepsiCo loses share with Cheetos seeing weak promotion and innovation
Private label remains marginal despite launch of higher-priced healthy ranges
CATEGORY DATA
Table 59 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 60 Sales of Savoury Snacks by Category: Value 2014-2019
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 65 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Sugar Confectionery in Latvia
HEADLINES
PROSPECTS
Sugar confectionery suffers maturity and competition from chocolate confectionery
Health trend influences shift to other categories such as cereal bars
Larger packs sizes set to gain popularity due to convenience and price benefits
COMPETITIVE LANDSCAPE
Stable players and traditional products result in few upheavals
Healthy products targeting children may appeal to parents
Advertising and promotional investments may prove ineffective and costly
CATEGORY DATA
Table 70 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 71 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 72 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 73 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 74 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 75 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 76 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 77 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 78 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 79 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 80 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia
HEADLINES
PROSPECTS
Players attract consumers to sweet biscuits with new products
Health issues boost demand for fruit snacks and free-from offerings
Coffee Pixels offers convenient caffeine hit in snack bar form while also addressing ethical concerns
COMPETITIVE LANDSCAPE
Leading players concentrate on promotion of existing products rather than introducing new offerings
Health trend boosts Gemoss’ Zelta Rieksts
Orkla’s new Better 4U offers convenient, indulgent and healthy positioning
CATEGORY DATA
Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 83 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 87 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 88 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 89 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 90 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 91 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 92 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 93 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 94 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 95 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 96 Distribution of Snack Bars by Format: % Value 2014-2019
Table 97 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 98 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 99 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 100 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Baby Food in Latvia
HEADLINES
PROSPECTS
Positive growth despite falling birth rate and preference for home prepared baby food
More expensive products benefit as consumers prioritise higher quality
Organic baby food strikes a chord with health-orientated parents
COMPETITIVE LANDSCAPE
Local players pose growing challenge to leaders Nutricia and Hipp
Local players succeed through innovation in dried and prepared baby food
Baby food players rely on healthy products to sustain and build demand
CATEGORY DATA
Table 102 Sales of Baby Food by Category: Volume 2014-2019
Table 103 Sales of Baby Food by Category: Value 2014-2019
Table 104 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 105 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Baby Food: % Value 2015-2019
Table 107 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 108 Distribution of Baby Food by Format: % Value 2014-2019
Table 109 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 110 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 111 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Butter and Spreads in Latvia
HEADLINES
PROSPECTS
Butter benefits from its increasingly healthy image
Cooking fats and margarine and spreads hit by unhealthy image and shift away from home cooking
Rising incomes and spreading affluence set to continue influencing sales
COMPETITIVE LANDSCAPE
Tukuma Piens’ leadership based on innovation and high consumer awareness
Rising incomes and more sophisticated consumers inspire value-added launches
Smaller players likely to see sales growth thanks to growth in artisanal butter
CATEGORY DATA
Table 113 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 114 Sales of Butter and Spreads by Category: Value 2014-2019
Table 115 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 116 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 117 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 118 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 119 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 120 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 121 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 122 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 123 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Drinking Milk Products in Latvia
HEADLINES
PROSPECTS
Cow’s milk dominates and benefits from rising breakfast cereals consumption
Adult-focused innovation could appeal in flavoured milk drinks
Milk alternatives slated for strong growth due to positioning as a healthy option
COMPETITIVE LANDSCAPE
Rigas Piena Kombinats maintains lead thanks to affordable prices and fresh reputation
Alpro remains behind Oatly and Joya Soja Drink in milk alternatives while niche brands proliferate
Health and wellness options dominate new product development
CATEGORY DATA
Table 124 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 125 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 126 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 127 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 128 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 129 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 130 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 131 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 132 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 133 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Other Dairy in Latvia
HEADLINES
PROSPECTS
Traditional products see high demand due to healthy image and habitual use
Chilled snacks and condensed milk attract little interest but see divergent performances
Plant-based options likely to experience rising demand from a low sales base
COMPETITIVE LANDSCAPE
Domestic players Tukuma Piens and Valmieras Piens retain lead but face growing competition
Difficulty finding differentiation in cream and fromage frais and quark but high-protein and organic products attract attention in latter
Chained retailers continue performing well as private label selection broadens
CATEGORY DATA
Table 135 Sales of Other Dairy by Category: Volume 2014-2019
Table 136 Sales of Other Dairy by Category: Value 2014-2019
Table 137 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 138 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 139 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 140 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 141 Distribution of Other Dairy by Format: % Value 2014-2019
Table 142 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 143 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 144 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 145 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Yoghurt and Sour Milk Products in Latvia
HEADLINES
PROSPECTS
Declining interest in kefir and rjazhenka matched by rising interest in drinking yoghurt
Ongoing Greek yoghurt boom continues to attract consumers to plain yoghurt
Low-sugar and high-protein products attract attention and innovation
COMPETITIVE LANDSCAPE
Tukuma Piens offers raft of new healthy options and benefits from strong marketing
Sour milk products see strong innovation despite traditional positioning and maturity
Local players offer healthy and speciality launches
CATEGORY DATA
Table 146 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 147 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 148 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 150 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 151 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 152 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Edible Oils in Latvia
HEADLINES
PROSPECTS
Latvian health trend impacts performance, stimulates demand for olive oil
Olive oil boosted by coverage of health benefits
Increasing competition to force players to adopt alternative promotional strategies
COMPETITIVE LANDSCAPE
Increasingly sophisticated consumers to raise demand for alternative products
Wide variety of products fragments olive oil category
Little opportunity for domestic players, Rimi appeals with price positioning and product range
CATEGORY DATA
Table 157 Sales of Edible Oils by Category: Volume 2014-2019
Table 158 Sales of Edible Oils by Category: Value 2014-2019
Table 159 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 160 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 161 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 162 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 163 Distribution of Edible Oils by Format: % Value 2014-2019
Table 164 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 165 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 166 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 167 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Ready Meals in Latvia
HEADLINES
PROSPECTS
Consumer demand for convenience stimulates growth across ready meals
Frozen pizza ticks a lot of boxes for Latvian consumers
Quality an increasingly important consideration for consumers
COMPETITIVE LANDSCAPE
Rimi Latvia consolidates lead, appeals to price-sensitive consumers
Players need to overcome traditional perception that ready meals are unhealthy
Foodservice prices limit potential to erode retail sales of ready meals for consumers seeking convenience
CATEGORY DATA
Table 168 Sales of Ready Meals by Category: Volume 2014-2019
Table 169 Sales of Ready Meals by Category: Value 2014-2019
Table 170 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 171 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 172 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 173 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 174 Distribution of Ready Meals by Format: % Value 2014-2019
Table 175 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 176 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 177 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Sauces, Dressings and Condiments in Latvia
HEADLINES
PROSPECTS
Premiumisation drives growth of mature products, benefitting from rising consumer spending power
Health trend has knock-on effects, even for products with no particular health benefits
Packaging convenience also appeals to increasingly time-poor consumers
COMPETITIVE LANDSCAPE
Spilva brand bolsters lead, continues to expand range
Milda KM disappears, unable to keep pace with developments
Category’s competitive environment consolidates as larger players gain share from smaller counterparts
CATEGORY DATA
Table 179 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 180 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 181 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 182 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 184 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 185 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 186 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 187 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 188 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Soup in Latvia
HEADLINES
PROSPECTS
Changing lifestyles underpins growth in demand for packaged soup
Soup players should offer convenient packaging
Chilled and frozen soup remain negligible
COMPETITIVE LANDSCAPE
Maggi and Knorr benefit from high levels of marketing support
Tukuma Piens enters soup on basis of strength in dairy
Developments also seen in shelf stable soup, where local players dominate
CATEGORY DATA
Table 190 Sales of Soup by Category: Volume 2014-2019
Table 191 Sales of Soup by Category: Value 2014-2019
Table 192 Sales of Soup by Category: % Volume Growth 2014-2019
Table 193 Sales of Soup by Category: % Value Growth 2014-2019
Table 194 NBO Company Shares of Soup: % Value 2015-2019
Table 195 LBN Brand Shares of Soup: % Value 2016-2019
Table 196 Distribution of Soup by Format: % Value 2014-2019
Table 197 Forecast Sales of Soup by Category: Volume 2019-2024
Table 198 Forecast Sales of Soup by Category: Value 2019-2024
Table 199 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 200 Forecast Sales of Soup by Category: % Value Growth 2019-2024
Sweet Spreads in Latvia
HEADLINES
PROSPECTS
Health trend and shift towards packaged products benefit honey performance
Time constraints benefit performance of packaged jams and preserves
Chocolate and nut and seed based spreads remain limited, but offer potential
COMPETITIVE LANDSCAPE
Puratos sees share gain in 2019 thanks to evolution of offer
Packaged products set to see further growth, but sugar content may need to be addressed
Category’s limited size constrains potential for advertising investment
CATEGORY DATA
Table 201 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 202 Sales of Sweet Spreads by Category: Value 2014-2019
Table 203 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 204 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 205 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 206 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 207 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 208 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 209 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 210 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 211 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Baked Goods in Latvia
HEADLINES
PROSPECTS
Premiumisation trend evident in bread, industry players note inclusion of added value ingredients
Acceleration of lifestyles influences demand for convenience, reduces propensity to make desserts at home
Smaller portions gain popularity as number of single-person households increases, raising average unit price
COMPETITIVE LANDSCAPE
Latvijas Maiznieks AS maintains lead, invests in plant upgrades and efficiency developments
Staburadzes Konditoreja SIA to build on existing foundation in packaged cakes
Artisanal products gain share, local players seek to modernise, with focus on environmental factors
CATEGORY DATA
Table 212 Sales of Baked Goods by Category: Volume 2014-2019
Table 213 Sales of Baked Goods by Category: Value 2014-2019
Table 214 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 215 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 216 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 217 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 218 Distribution of Baked Goods by Format: % Value 2014-2019
Table 219 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 220 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 221 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 222 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024
Breakfast Cereals in Latvia
HEADLINES
PROSPECTS
Convenience and health factors evident, coupled with shift to higher value products
Health trend set to influence product developments
Multiple factors underpin strong forecast for muesli and granola
COMPETITIVE LANDSCAPE
Nestlé Baltics UAB and Kellogg Co see shares eroded
Milzu! SIA gains ground through focus on health trend and social media presence
Muesli and granola offers potential for local players to develop
CATEGORY DATA
Table 223 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 224 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 225 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 226 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 227 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 228 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 229 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 230 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 231 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 232 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 233 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Processed Fruit and Vegetables in Latvia
HEADLINES
PROSPECTS
Health trend has both positive and negative influences on demand for processed fruit and vegetables
Multiple factors from convenience to nutritional value benefit frozen fruit, while shelf stable products suffer
Lifestyles set to boost demand for processed vegetables, opportunities for manufacturers to increase their appeal
COMPETITIVE LANDSCAPE
Orkla Foods benefits from longstanding presence, perception of Spilva brand as local
Private label products benefit from lack of differentiation in processed vegetables
Frozen vegetables to benefit from demand for convenience, and health trend
CATEGORY DATA
Table 234 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 235 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 236 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 237 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 238 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 239 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 240 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 241 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 242 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 243 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 244 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Processed Meat and Seafood in Latvia
HEADLINES
PROSPECTS
Health and premiumisation trends result in current value performance outpacing volume growth, particularly affecting processed meat
Processed seafood benefits from health trend, shelf stable products see more upmarket introductions
Modern lifestyle choices influence demand, although more traditional consumption patterns continue outside the capital
COMPETITIVE LANDSCAPE
Meat processors lead the category, planned investments set to reduce costs
More premium products set to emerge, but price remains important to consumers
Meat processor Kurzemes Galsaimnieks sees continued share gain
CATEGORY DATA
Table 245 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 246 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 247 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 248 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 249 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 250 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 251 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 252 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 253 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 254 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024
Rice, Pasta and Noodles in Latvia
HEADLINES
PROSPECTS
Move towards higher quality boosts value over volume performance
Lifestyle trends benefit noodles, premium products increasingly in evidence
Wide variety of products maintains consumer interest in rice
COMPETITIVE LANDSCAPE
Rimi strengthens position in rice, introduces new products
Competition set to constrain value growth potential
Rigas Dzirnavnieks and Dobeles Dzirnavnieks expected to improve positions
CATEGORY DATA
Table 256 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 257 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 258 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 259 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 260 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 261 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 262 NBO Company Shares of Rice: % Value 2015-2019
Table 263 LBN Brand Shares of Rice: % Value 2016-2019
Table 264 NBO Company Shares of Pasta: % Value 2015-2019
Table 265 LBN Brand Shares of Pasta: % Value 2016-2019
Table 266 NBO Company Shares of Noodles: % Value 2015-2019
Table 267 LBN Brand Shares of Noodles: % Value 2016-2019
Table 268 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 269 Distribution of Rice by Format: % Value 2014-2019
Table 270 Distribution of Pasta by Format: % Value 2014-2019
Table 271 Distribution of Noodles by Format: % Value 2014-2019
Table 272 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 273 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 274 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 275 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Cheese in Latvia
HEADLINES
PROSPECTS
Cheese’s traditional status both a blessing and a curse for category players
Rising purchasing power and more sophisticated tastes spur sales growth in cheese
Widening variety of cheese popular as consumer tastes become more diverse
COMPETITIVE LANDSCAPE
Domestic players at the forefront of innovation in cheese
Food Union’s acquisition of Rigas Piensaimnieks shakes up the category
Fragmentation and maturity discourage advertising investment
CATEGORY DATA
Table 276 Sales of Cheese by Category: Volume 2014-2019
Table 277 Sales of Cheese by Category: Value 2014-2019
Table 278 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 279 Sales of Cheese by Category: % Value Growth 2014-2019
Table 280 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 281 NBO Company Shares of Cheese: % Value 2015-2019
Table 282 LBN Brand Shares of Cheese: % Value 2016-2019
Table 283 Distribution of Cheese by Format: % Value 2014-2019
Table 284 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 285 Forecast Sales of Cheese by Category: Value 2019-2024
Table 286 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 287 Forecast Sales of Cheese by Category: % Value Growth 2019-2024