Packaged Food in Latvia

Packaged Food in Latvia

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging

Frozen fruit, muesli and granola, artisanal products benefit from health trend

Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend

Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country

Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice

Convenience and on-the-go consumption trends evident in foodservice
Consumers interested in more upmarket products and foreign cuisine
Increased demand for vegetarian and vegan offerings set to influence foodservice development, but currently limited to the Latvian capital

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Latvia

HEADLINES

PROSPECTS

Latvian health trend impacts performance, stimulates demand for olive oil

Olive oil boosted by coverage of health benefits

Increasing competition to force players to adopt alternative promotional strategies

COMPETITIVE LANDSCAPE

Increasingly sophisticated consumers to raise demand for alternative products

Wide variety of products fragments olive oil category

Little opportunity for domestic players, Rimi appeals with price positioning and product range

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Latvia

HEADLINES

PROSPECTS

Consumer demand for convenience stimulates growth across ready meals

Frozen pizza ticks a lot of boxes for Latvian consumers

Quality an increasingly important consideration for consumers

COMPETITIVE LANDSCAPE

Rimi Latvia consolidates lead, appeals to price-sensitive consumers

Players need to overcome traditional perception that ready meals are unhealthy

Foodservice prices limit potential to erode retail sales of ready meals for consumers seeking convenience

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 35 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 36 Distribution of Ready Meals by Format: % Value 2014-2019
Table 37 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 38 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Latvia

HEADLINES

PROSPECTS

Premiumisation drives growth of mature products, benefitting from rising consumer spending power

Health trend has knock-on effects, even for products with no particular health benefits

Packaging convenience also appeals to increasingly time-poor consumers

COMPETITIVE LANDSCAPE

Spilva brand bolsters lead, continues to expand range

Milda KM disappears, unable to keep pace with developments

Category’s competitive environment consolidates as larger players gain share from smaller counterparts

CATEGORY DATA

Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Latvia

HEADLINES

PROSPECTS

Changing lifestyles underpins growth in demand for packaged soup

Soup players should offer convenient packaging

Chilled and frozen soup remain negligible

COMPETITIVE LANDSCAPE

Maggi and Knorr benefit from high levels of marketing support

Tukuma Piens enters soup on basis of strength in dairy

Developments also seen in shelf stable soup, where local players dominate

CATEGORY DATA

Table 52 Sales of Soup by Category: Volume 2014-2019
Table 53 Sales of Soup by Category: Value 2014-2019
Table 54 Sales of Soup by Category: % Volume Growth 2014-2019
Table 55 Sales of Soup by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Soup: % Value 2015-2019
Table 57 LBN Brand Shares of Soup: % Value 2016-2019
Table 58 Distribution of Soup by Format: % Value 2014-2019
Table 59 Forecast Sales of Soup by Category: Volume 2019-2024
Table 60 Forecast Sales of Soup by Category: Value 2019-2024
Table 61 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Latvia

HEADLINES

PROSPECTS

Health trend and shift towards packaged products benefit honey performance

Time constraints benefit performance of packaged jams and preserves

Chocolate and nut and seed based spreads remain limited, but offer potential

COMPETITIVE LANDSCAPE

Puratos sees share gain in 2019 thanks to evolution of offer

Packaged products set to see further growth, but sugar content may need to be addressed

Category’s limited size constrains potential for advertising investment

CATEGORY DATA

Table 63 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 64 Sales of Sweet Spreads by Category: Value 2014-2019
Table 65 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 66 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 68 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 69 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 70 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 71 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 72 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Latvia

HEADLINES

PROSPECTS

Premiumisation trend evident in bread, industry players note inclusion of added value ingredients

Acceleration of lifestyles influences demand for convenience, reduces propensity to make desserts at home

Smaller portions gain popularity as number of single-person households increases, raising average unit price

COMPETITIVE LANDSCAPE

Latvijas Maiznieks AS maintains lead, invests in plant upgrades and efficiency developments

Staburadzes Konditoreja SIA to build on existing foundation in packaged cakes

Artisanal products gain share, local players seek to modernise, with focus on environmental factors

CATEGORY DATA

Table 74 Sales of Baked Goods by Category: Volume 2014-2019
Table 75 Sales of Baked Goods by Category: Value 2014-2019
Table 76 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 77 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 79 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 80 Distribution of Baked Goods by Format: % Value 2014-2019
Table 81 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 82 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 83 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Latvia

HEADLINES

PROSPECTS

Convenience and health factors evident, coupled with shift to higher value products

Health trend set to influence product developments

Multiple factors underpin strong forecast for muesli and granola

COMPETITIVE LANDSCAPE

Nestlé Baltics UAB and Kellogg Co see shares eroded

Milzu! SIA gains ground through focus on health trend and social media presence

Muesli and granola offers potential for local players to develop

CATEGORY DATA

Table 85 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 86 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 90 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 91 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Latvia

HEADLINES

PROSPECTS

Health trend has both positive and negative influences on demand for processed fruit and vegetables

Multiple factors from convenience to nutritional value benefit frozen fruit, while shelf stable products suffer

Lifestyles set to boost demand for processed vegetables, opportunities for manufacturers to increase their appeal

COMPETITIVE LANDSCAPE

Orkla Foods benefits from longstanding presence, perception of Spilva brand as local

Private label products benefit from lack of differentiation in processed vegetables

Frozen vegetables to benefit from demand for convenience, and health trend

CATEGORY DATA

Table 96 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 97 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 98 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 99 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 100 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 101 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 102 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 103 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 104 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Latvia

HEADLINES

PROSPECTS

Health and premiumisation trends result in current value performance outpacing volume growth, particularly affecting processed meat

Processed seafood benefits from health trend, shelf stable products see more upmarket introductions

Modern lifestyle choices influence demand, although more traditional consumption patterns continue outside the capital

COMPETITIVE LANDSCAPE

Meat processors lead the category, planned investments set to reduce costs

More premium products set to emerge, but price remains important to consumers

Meat processor Kurzemes Galsaimnieks sees continued share gain

CATEGORY DATA

Table 107 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 108 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 109 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 110 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Latvia

HEADLINES

PROSPECTS

Move towards higher quality boosts value over volume performance

Lifestyle trends benefit noodles, premium products increasingly in evidence

Wide variety of products maintains consumer interest in rice

COMPETITIVE LANDSCAPE

Rimi strengthens position in rice, introduces new products

Competition set to constrain value growth potential

Rigas Dzirnavnieks and Dobeles Dzirnavnieks expected to improve positions

CATEGORY DATA

Table 118 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 119 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 120 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 121 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 122 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 123 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 124 NBO Company Shares of Rice: % Value 2015-2019
Table 125 LBN Brand Shares of Rice: % Value 2016-2019
Table 126 NBO Company Shares of Pasta: % Value 2015-2019
Table 127 LBN Brand Shares of Pasta: % Value 2016-2019
Table 128 NBO Company Shares of Noodles: % Value 2015-2019
Table 129 LBN Brand Shares of Noodles: % Value 2016-2019
Table 130 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 131 Distribution of Rice by Format: % Value 2014-2019
Table 132 Distribution of Pasta by Format: % Value 2014-2019
Table 133 Distribution of Noodles by Format: % Value 2014-2019
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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