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Country Report

Packaged food in

Packaged Food in Latvia

182 pages, Dec 2018

US$7,150

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Executive Summary

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Market in transition

The Latvian packaged food market is in a significant moment of transition, in which population decline and maturity in key areas are placing considerable constraints on volume growth but changing consumer lifestyles, the erosion of traditional consumption habits and increasing consumer health-awareness are opening up notable opportunities for product categories that are compatible with newly evolving demand patterns. Moreover, across packaged food categories, the market is seeing manufacturers place a growing emphasis on value-adding product and packaging innovation aimed at enhancing ease of use and convenience of consumption, as well as new product developments addressing consumer’s growing interest in health and nutrition.

Consumer health-consciousness a key influence

Increasing consumer health-consciousness had a significant impact on the development of a wide range of packaged food categories in Latvia in 2018. The influence of the health trend took many forms, including: driving sales of products perceived to offer health benefits, such as olive oil and vegetables; boosting the performance of products containing “natural” ingredients and formats seen to offer freshness and greater nutrition, such as chilled products; and dampening sales of products considered to have a detrimental effect on health, such as those containing high levels of sugar or artificial preservatives and flavourings.

Local companies play prominent role in fragmented market

Rigas Piena Kombinats remained the largest player in the Latvian packaged food market in 2018, thanks primarily to its strong lead in the important dairy products and alternatives category. The packaged food market remains fragmented, with many of the larger players being local companies with established positions in particular categories that play a central role in the traditional Latvian diet, such as Rigas Piena Kombinats, Rigas Miesnieks, the leading player in processed meat and seafood, and Hanzas Maiznica, the largest company in bread.

Rimi Latvia driving hypermarkets expansion

Modern grocery retailing continued to increase its dominance of Latvian packaged food sales in 2018, primarily through the expansion of the hypermarkets channel. The retailer, Rimi Latvia, is playing a key role in the increasing prominence of hypermarkets in Latvia, in large part through the development of its own private label packaged food offer.

Constraints on growth in forecast period

The Latvian packaged food market faces significant constraints on growth during the forecast period. These include a declining population due to emigration and a low birth rate, which is having a particularly marked impact in mature staple categories such as baked goods.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Latvia for free.

The Packaged food in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Latvia?
What are the major brands in Latvia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Latvia

EXECUTIVE SUMMARY

Market in transition

Consumer health-consciousness a key influence

Local companies play prominent role in fragmented market

Rimi Latvia driving hypermarkets expansion

Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice

Convenience a key driver
Lines between foodservice and retail blurring
Healthy positioning boosting sales in growth caetgories

Consumer Foodservice

Busy lifestyles driving fast food growth
More cosmopolitan tastes reflected in full-service restaurant diversification
Growing interest in vegan diets in Riga

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Latvia

HEADLINES

PROSPECTS

Health and wellness trend shifts consumer preferences

Sophisticated flavours increasingly populate retail shelves

Chocolate-covered fruit and fruit-covered chocolate provide growth opportunities

COMPETITIVE LANDSCAPE

Laima remains the leading player

Gradual concentration of the competitive landscape

Investment in technology pays dividends

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Latvia

HEADLINES

PROSPECTS

Declining growth prospects due to healthier habits

Lack of innovation threatens the outlook for gum

Lifestyle shifts provide opportunities for product positioning

COMPETITIVE LANDSCAPE

Bubble gum faces competition from sugar confectionery

Concentrated competitive landscape

Sugar confectionery poses a growing threat to gum players

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Gum: % Value 2014-2018
Table 35 LBN Brand Shares of Gum: % Value 2015-2018
Table 36 Distribution of Gum by Format: % Value 2013-2018
Table 37 Forecast Sales of Gum by Category: Volume 2018-2023
Table 38 Forecast Sales of Gum by Category: Value 2018-2023
Table 39 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Latvia

HEADLINES

PROSPECTS

Healthier versions dominate new product launches

Frozen desserts sees the fastest growth

Downward pressure on demand

COMPETITIVE LANDSCAPE

Ekselence leads ice cream

Fragmentation of the competitive landscape

Private label loses ground

CATEGORY DATA

Table 41 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 42 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 46 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 47 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 49 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 50 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 51 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 52 Distribution of Ice Cream by Format: % Value 2013-2018
Table 53 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 54 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 56 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Latvia

HEADLINES

PROSPECTS

From wheat to whole wheat and from salt to sea salt

Expanding the notion of savoury snacks

Trail mixes paves the way for high added-value products

COMPETITIVE LANDSCAPE

Adazu Cipsi is the long-time leading brand

Weak media presence and health concerns damage Cheetos

Savoury snacks experiences fragmentation

CATEGORY DATA

Table 58 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 59 Sales of Savoury Snacks by Category: Value 2013-2018
Table 60 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 61 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 63 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 64 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 65 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 66 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 67 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Latvia

HEADLINES

PROSPECTS

Less sugar for sugar confectionery

Is there a future for mints?

Larger packaging saves sugar confectionery

COMPETITIVE LANDSCAPE

Orkla Group leads sugar confectionery

Increasing access to the category

International brands pose a threat to domestic players

CATEGORY DATA

Table 69 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 70 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 71 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 72 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 73 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 74 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 75 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 76 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 77 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 78 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 79 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 80 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia

HEADLINES

PROSPECTS

If you can drink it and brew it, you can eat it

Manufacturers aim to cater to special dietary needs

Not only the flavour matters

COMPETITIVE LANDSCAPE

Selga retains its leading position

Gemoss sees the highest retail value sales growth in 2018

Increasing concentration in sweet biscuits

CATEGORY DATA

Table 81 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 83 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 86 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 87 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 88 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 89 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 90 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 91 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 92 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 93 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 94 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 95 Distribution of Snack Bars by Format: % Value 2013-2018
Table 96 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 97 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 98 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 99 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Latvia

HEADLINES

PROSPECTS

Health and wellness trend dictates the preferences of parents

Innovation adds competitive advantage

Local products for local consumers

COMPETITIVE LANDSCAPE

Increased fragmentation fuelled by domestic producers

Milk formula brand dynamic remains stagnant

Internet retailing on the rise

CATEGORY DATA

Table 101 Sales of Baby Food by Category: Volume 2013-2018
Table 102 Sales of Baby Food by Category: Value 2013-2018
Table 103 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 104 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 105 NBO Company Shares of Baby Food: % Value 2014-2018
Table 106 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 107 Distribution of Baby Food by Format: % Value 2013-2018
Table 108 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 109 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 110 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 111 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Latvia

HEADLINES

PROSPECTS

Health concerns harm sales of margarine and spreads

Demand for butter remains strong

Consumers shift to healthier alternatives to cooking fats

COMPETITIVE LANDSCAPE

Tukuma Piens retains strong lead despite drop in share

Demand for natural products supports rise of Karums butter

Small players on the rise as consumers go in search of new butter products

CATEGORY DATA

Table 112 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 113 Sales of Butter and Spreads by Category: Value 2013-2018
Table 114 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 115 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 116 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 117 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 118 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 119 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 120 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 121 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Latvia

HEADLINES

PROSPECTS

Consumer sophistication helps drive interest in cheese

Supermarkets and hypermarkets benefit from wide offer

Rise in number of vegans and vegetarians

COMPETITIVE LANDSCAPE

Siera Nams retains lead but faces challenge from smaller players

Karums helps Rigas Piensaimnieks to grow with preservative-free cheese

Milk River campaign launched

CATEGORY DATA

Table 123 Sales of Cheese by Category: Volume 2013-2018
Table 124 Sales of Cheese by Category: Value 2013-2018
Table 125 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 126 Sales of Cheese by Category: % Value Growth 2013-2018
Table 127 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 128 NBO Company Shares of Cheese: % Value 2014-2018
Table 129 LBN Brand Shares of Cheese: % Value 2015-2018
Table 130 Distribution of Cheese by Format: % Value 2013-2018
Table 131 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 132 Forecast Sales of Cheese by Category: Value 2018-2023
Table 133 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Latvia

HEADLINES

PROSPECTS

Falling price of milk puts pressure on local farmers

Milk alternatives on the rise

Consumers favour semi skimmed and full fat fresh milk

COMPETITIVE LANDSCAPE

Rimi private label sees strong growth

Alpro loses share despite seeing dynamic growth

Rigas Piena Kombinats retains lead

CATEGORY DATA

Table 135 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 136 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 137 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 138 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 139 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 140 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 141 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 142 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 143 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 144 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 145 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Latvia

HEADLINES

PROSPECTS

Health and wellness key to performance of other dairy

Fromage frais and quark growing in popularity

Veganism influences new product development

COMPETITIVE LANDSCAPE

New products help deliver growth for Tukuma Piens

Karums launches new product to celebrate 100 years of Latvia

Rimi appeals with broad selection of private label options

CATEGORY DATA

Table 146 Sales of Other Dairy by Category: Volume 2013-2018
Table 147 Sales of Other Dairy by Category: Value 2013-2018
Table 148 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 149 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 150 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 151 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 152 Distribution of Other Dairy by Format: % Value 2013-2018
Table 153 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 154 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 155 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 156 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Latvia

HEADLINES

PROSPECTS

Benefits of Greek yoghurt attract Latvians

Sour milk products continues to decline

On-the-go products prove popular

COMPETITIVE LANDSCAPE

New product development and innovation helps Tukuma Piens to grow

Valio benefits from broad product offer

Healthy image of Danone’s products help it to grow

CATEGORY DATA

Table 157 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 158 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 159 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 160 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 161 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 162 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 163 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 167 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Latvia

HEADLINES

PROSPECTS

Traditional role but little unpackaged competition

Olive oil thriving on healthy image

Olive oil to be focus of upmarket development

COMPETITIVE LANDSCAPE

Leader sees share eroded

Rimi benefiting from broad and segmented range

Olive oil drives strong performances

CATEGORY DATA

Table 168 Sales of Edible Oils by Category: Volume 2013-2018
Table 169 Sales of Edible Oils by Category: Value 2013-2018
Table 170 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 171 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 172 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 173 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 174 Distribution of Edible Oils by Format: % Value 2013-2018
Table 175 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 176 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 177 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 178 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Latvia

HEADLINES

PROSPECTS

Modern lifestyles drive demand for convenience

Health-consciousness shaping demand

Intense price-based competition

COMPETITIVE LANDSCAPE

Rimi maintains share growth

Dr Oetker grows strongly

Limited threat from foodservice

CATEGORY DATA

Table 179 Sales of Ready Meals by Category: Volume 2013-2018
Table 180 Sales of Ready Meals by Category: Value 2013-2018
Table 181 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 182 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 183 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 184 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 185 Distribution of Ready Meals by Format: % Value 2013-2018
Table 186 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 187 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 188 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 189 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Latvia

HEADLINES

PROSPECTS

Cosmopolitan tastes influencing demand

Growing interest in Asian-style sauces

Opportunity for convenience-focused innovation

COMPETITIVE LANDSCAPE

Orkla Foods Latvija invests in new production line

Rimi Latvia expands strongly

International companies see growth

CATEGORY DATA

Table 190 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 191 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 192 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 193 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 194 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 195 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 196 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 200 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Latvia

HEADLINES

PROSPECTS

Latent potential

Packaging could enhance positioning

Competition from frozen vegetables

COMPETITIVE LANDSCAPE

Unilever gains ground on Nestlé

Local player building shelf stable offer

Local companies dominate shelf stable soup

CATEGORY DATA

Table 201 Sales of Soup by Category: Volume 2013-2018
Table 202 Sales of Soup by Category: Value 2013-2018
Table 203 Sales of Soup by Category: % Volume Growth 2013-2018
Table 204 Sales of Soup by Category: % Value Growth 2013-2018
Table 205 NBO Company Shares of Soup: % Value 2014-2018
Table 206 LBN Brand Shares of Soup: % Value 2015-2018
Table 207 Distribution of Soup by Format: % Value 2013-2018
Table 208 Forecast Sales of Soup by Category: Volume 2018-2023
Table 209 Forecast Sales of Soup by Category: Value 2018-2023
Table 210 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 211 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Latvia

HEADLINES

PROSPECTS

Urbanisation generating demand

Growing impact of health and wellness trend

Chocolate spreads to expand despite health trend

COMPETITIVE LANDSCAPE

Puratos Latvia extends lead

Spilva posts dynamic performance

Private label sales fall

CATEGORY DATA

Table 212 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 213 Sales of Sweet Spreads by Category: Value 2013-2018
Table 214 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 215 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 216 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 217 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 218 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 219 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 220 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 221 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 222 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Latvia

HEADLINES

PROSPECTS

Constraints on volume growth place onus on innovation

Innovation set to become increasingly sophisticated

Growing demand for smaller portions

COMPETITIVE LANDSCAPE

Manufacturers focus on health-orientated innovation

Lead based on broad offer

Leaders in cakes and pastries see strong growth

CATEGORY DATA

Table 223 Sales of Baked Goods by Category: Volume 2013-2018
Table 224 Sales of Baked Goods by Category: Value 2013-2018
Table 225 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 226 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 227 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 228 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 229 Distribution of Baked Goods by Format: % Value 2013-2018
Table 230 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 231 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 232 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Latvia

HEADLINES

PROSPECTS

Hot cereals facing increasing competition

Significant potential in muesli and granola

Health-consciousness to shape innovation and brand positioning

COMPETITIVE LANDSCAPE

Milzu! maintains dynamism

Rimi sees ongoing share increase

Leader sees share eroded

CATEGORY DATA

Table 234 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 235 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 236 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 237 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 238 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 239 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 240 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 241 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 242 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 243 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 244 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Latvia

HEADLINES

PROSPECTS

Increasing vegetable consumption

Opportunities for convenience-orientated products

Shift from shelf stable to frozen products

COMPETITIVE LANDSCAPE

Spilva retains lead

Imported brands keep pace

Private label expands strongly

CATEGORY DATA

Table 245 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 246 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 247 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 248 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 249 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 250 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 251 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 254 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 255 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Latvia

HEADLINES

PROSPECTS

Swine fever leads to contraction of local supply

Largest players opening own outlets

Growing interest in vegan and vegetarian lifestyles

COMPETITIVE LANDSCAPE

Rigas Miesnieks holds top spot

Kurzemes Galsaimnieks developing store network

Private label ranges see variable performances

CATEGORY DATA

Table 256 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 257 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 258 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 259 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 260 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 261 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 262 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 263 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 264 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 265 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 266 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Latvia

HEADLINES

PROSPECTS

Convenience a key influence on demand

Popularity of Asian cuisine presents opportunities for noodles

Health trend influencing product development in pasta

COMPETITIVE LANDSCAPE

Rimi extends lead

Consolidation

Nestlé grows strongly in noodles

CATEGORY DATA

Table 267 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 268 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 269 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 270 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 271 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 272 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 273 NBO Company Shares of Rice: % Value 2014-2018
Table 274 LBN Brand Shares of Rice: % Value 2015-2018
Table 275 NBO Company Shares of Pasta: % Value 2014-2018
Table 276 LBN Brand Shares of Pasta: % Value 2015-2018
Table 277 NBO Company Shares of Noodles: % Value 2014-2018
Table 278 LBN Brand Shares of Noodles: % Value 2015-2018
Table 279 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 280 Distribution of Rice by Format: % Value 2013-2018
Table 281 Distribution of Pasta by Format: % Value 2013-2018
Table 282 Distribution of Noodles by Format: % Value 2013-2018
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Latvia

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Executive Summary

New Report Guarantee

Market in transition

Consumer health-consciousness a key influence

Local companies play prominent role in fragmented market

Rimi Latvia driving hypermarkets expansion

Constraints on growth in forecast period

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Table of Contents

Packaged Food in Latvia

EXECUTIVE SUMMARY

Market in transition

Consumer health-consciousness a key influence

Local companies play prominent role in fragmented market

Rimi Latvia driving hypermarkets expansion

Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Latvia

HEADLINES

PROSPECTS

Health and wellness trend shifts consumer preferences

Sophisticated flavours increasingly populate retail shelves

Chocolate-covered fruit and fruit-covered chocolate provide growth opportunities

COMPETITIVE LANDSCAPE

Laima remains the leading player

Gradual concentration of the competitive landscape

Investment in technology pays dividends

CATEGORY DATA

Gum in Latvia

HEADLINES

PROSPECTS

Declining growth prospects due to healthier habits

Lack of innovation threatens the outlook for gum

Lifestyle shifts provide opportunities for product positioning

COMPETITIVE LANDSCAPE

Bubble gum faces competition from sugar confectionery

Concentrated competitive landscape

Sugar confectionery poses a growing threat to gum players

CATEGORY DATA

Ice Cream and Frozen Desserts in Latvia

HEADLINES

PROSPECTS

Healthier versions dominate new product launches

Frozen desserts sees the fastest growth

Downward pressure on demand

COMPETITIVE LANDSCAPE

Ekselence leads ice cream

Fragmentation of the competitive landscape

Private label loses ground

CATEGORY DATA

Savoury Snacks in Latvia

HEADLINES

PROSPECTS

From wheat to whole wheat and from salt to sea salt

Expanding the notion of savoury snacks

Trail mixes paves the way for high added-value products

COMPETITIVE LANDSCAPE

Adazu Cipsi is the long-time leading brand

Weak media presence and health concerns damage Cheetos

Savoury snacks experiences fragmentation

CATEGORY DATA

Sugar Confectionery in Latvia

HEADLINES

PROSPECTS

Less sugar for sugar confectionery

Is there a future for mints?

Larger packaging saves sugar confectionery