Country Report

Packaged food in

Packaged Food in Latvia

231 pages, Nov 2017

US$7,150

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Executive Summary

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Up the hill again

While 2015 and 2016 were periods of general economic pessimism and downturn in Latvia, in 2017 the economic outlook brightened and many industries increased wage levels to attract employees. Despite warnings of a poor medium-term outlook, consumers increased their spending as soon as they saw increases in disposable incomes.

Demand drives supply

As consumers spent more on indulgence, convenience and products offering health benefits, manufacturers and importers expanded their product ranges to include higher-quality products with a better image. Ready meals, take-away food and snacks saw increased demand, as did products offering health benefits despite being more expensive.

Consolidation across the board

In 2017 packaged food remained consolidated and led by a small number of brands. Orkla Group, which acquired an array of manufacturers across the Baltic states, started operating as a unified production and distribution chain.

Rimi the key retail player

Since Prisma exited Latvia and Maxima failed to improve its image significantly, Rimi became a strong leader in retailing. In 2017 Rimi increased the shelf space allocated to its private label and introduced new products in many foods categories.

Boom and bust

The forecast period is not expected to be uniform, with 2018 and 2019 expected to witness increased consumer spending and notable growth, especially in more premium and exotic products. Products addressing the trends towards health, convenience and indulgence will be able to charge premium prices.

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Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Latvia for free.

The Packaged food in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Latvia?
What are the major brands in Latvia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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