Packaged Food in Latvia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Latvia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Latvia?
  • Which are the leading brands in Packaged Food in Latvia?
  • How are products distributed in Packaged Food in Latvia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 wreaks havoc Industry lobbying for a VAT cut, but it has yet to materialise Restaurants turn to take away and home delivery for salvation
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Latvia

KEY DATA FINDINGS

2020 IMPACT

Chocolate confectionery suffers in 2020 as Latvians prioritise more essential food during lockdown
Orkla remains leading player in 2020 due to innovation in its brand Laima
E-commerce gathers pace as consumers restrict possible contact with the virus

RECOVERY AND OPPORTUNITIES

Chocolate confectionery will make an immediate recovery in 2021
Declining population will likely impact chocolate aimed at children over the forecast period
The health and wellness trend will lead to an increase in demand for dark chocolate over the forecast period

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Latvia

KEY DATA FINDINGS

2020 IMPACT

Gum suffers in 2020 in response to lockdown altering consumers’ daily routines
Mars continues to dominate the concentrated landscape in 2020
Closed borders prevent Latvians from purchasing lower priced gum in 2020

RECOVERY AND OPPORTUNITIES

Gum will make an immediate recovery once lockdown eases and consumers return to socialising
Gum will continue to benefit from on the go consumption and weight loss trends over the forecast period
Innovations are necessary in order for gum to compete against sugar confectionery

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Gum: % Value 2016-2020 Table 36 LBN Brand Shares of Gum: % Value 2017-2020 Table 37 Distribution of Gum by Format: % Value 2015-2020 Table 38 Forecast Sales of Gum by Category: Volume 2020-2025 Table 39 Forecast Sales of Gum by Category: Value 2020-2025 Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Latvia

KEY DATA FINDINGS

2020 IMPACT

Unemployment rates harm premium brands in 2020
Lidl to add competitive pressure
Lollipops sales stagnate in 2020 as demand drops

RECOVERY AND OPPORTUNITIES

Sugar confectionery will recover immediately as lockdown eases
The health and wellness trend could push consumers to other product areas over the forecast period
Declining population poses a threat to demand of sugar confectionery

CATEGORY DATA

Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia

KEY DATA FINDINGS

2020 IMPACT

Fruit snacks benefits from health anxieties caused by the virus
Orkla Confectionery & Snacks Latvija SIA’s Selga continues to lead in 2020
Snack bars suffers from home seclusion

RECOVERY AND OPPORTUNITIES

Economising will damage demand for sweet biscuits
On-the-go consumption will drive cereal bars to recovery from 2021
Manufacturers will continue adapting products to fall in line with health and wellness

CATEGORY DATA

Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 64 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 65 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 66 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 67 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 68 Distribution of Snack Bars by Format: % Value 2015-2020 Table 69 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 70 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Latvia

KEY DATA FINDINGS

2020 IMPACT

The cold climate poses a bigger threat than the COVID-19 outbreak
Private label benefits from financial difficulties caused by pandemic
Frozen desserts performs well whilst demand for ice cream falls

RECOVERY AND OPPORTUNITIES

Ice cream and frozen desserts will recover immediately, nonetheless challenges lie ahead
Health and wellness will trigger innovation from smaller players over forecast period
Economising consumers eagerly await the introduction of Lidl

CATEGORY DATA

Table 74 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 75 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 82 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 83 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 84 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 85 Distribution of Ice Cream by Format: % Value 2015-2020 Table 86 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Latvia

KEY DATA FINDINGS

2020 IMPACT

Savoury snacks benefits from increased snacking
Orkla Confectionery & Snacks Latvija SIA maintains lead through innovation
E-commerce gathers pace due to lockdown

RECOVERY AND OPPORTUNITIES

Potato chips will suffer post lockdown due to unhealthy image
The health and wellness trend gains more attention post lockdown
Lidl is set to increase the value share of private label over the forecast period

CATEGORY DATA

Table 91 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 92 Sales of Savoury Snacks by Category: Value 2015-2020 Table 93 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 94 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 96 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 97 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 98 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 99 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 100 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Latvia

KEY DATA FINDINGS

2020 IMPACT

Prepared baby food suffers from lockdown as Latvians have more time to make their own food
Domestic players slowly start to penetrate baby food as Nationalism calls for local production
E-commerce gathers pace as consumers try to shield from the virus

RECOVERY AND OPPORTUNITIES

Baby food will suffer due to the complicated economy in 2021
Organic baby food is set to become more widely available over the forecast period
Lidl’s organic baby food will be beneficial for private label shares hold

CATEGORY DATA

Table 102 Sales of Baby Food by Category: Volume 2015-2020 Table 103 Sales of Baby Food by Category: Value 2015-2020 Table 104 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 105 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Baby Food: % Value 2016-2020 Table 107 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 108 Distribution of Baby Food by Format: % Value 2015-2020 Table 109 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 110 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 111 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 112 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Latvia

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers trade butter for margarine and spreads in a bid to economise
Tukuma Piens AS maintains it leads as the company priorities innovation
Latvians avoid cooking fats amidst the pandemic in a bid to become healthier

RECOVERY AND OPPORTUNITIES

Butter will continue to perform the best due to its perceived healthy image
Margarine and spreads and cooking fats will suffer from the growing health and wellness trend
Lidl’s private label will be well received amongst financially impaired Latvians

CATEGORY DATA

Table 113 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 114 Sales of Butter and Spreads by Category: Value 2015-2020 Table 115 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 116 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 118 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 119 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 120 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 121 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 122 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 123 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Latvia

KEY DATA FINDINGS

2020 IMPACT

Premiumisation trend comes to a halt amidst the pandemic as consumers are forced to economise
Domestic players continue to dominate cheese due to long standing presence
Consumers favour packaged products amidst the pandemic

RECOVERY AND OPPORTUNITIES

Manufacturers aim to revive the premiumisation trend over the forecast period
Innovation surrounding vegan cheese to be expected
Lidl will be well received by cash-strapped consumers over the forecast period

CATEGORY DATA

Table 124 Sales of Cheese by Category: Volume 2015-2020 Table 125 Sales of Cheese by Category: Value 2015-2020 Table 126 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 127 Sales of Cheese by Category: % Value Growth 2015-2020 Table 128 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 129 NBO Company Shares of Cheese: % Value 2016-2020 Table 130 LBN Brand Shares of Cheese: % Value 2017-2020 Table 131 Distribution of Cheese by Format: % Value 2015-2020 Table 132 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 133 Forecast Sales of Cheese by Category: Value 2020-2025 Table 134 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 135 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Latvia

KEY DATA FINDINGS

2020 IMPACT

Fat-free variants benefit from the pandemic as consumers prioritise health
Local players remain dominant due to competitive prices
E-commerce grows in popularity due to anxieties surrounding contracting the virus

RECOVERY AND OPPORTUNITIES

Drinking milk products will fail to recover to pre pandemic growth due to growing health concerns
Milk alternatives will grow in demand in response to growing health concerns
Increased awareness will boost sales of lactose-free variants

CATEGORY DATA

Table 136 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 137 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 138 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 139 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 140 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 141 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 142 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 143 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 144 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 145 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 146 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Latvia

KEY DATA FINDINGS

2020 IMPACT

Drinking yoghurt suffers as consumption opportunities are slashed by lockdown
Tukuma Piens AS retains is leading position due to strong advertising campaigns
Plain yoghurt shows the most dynamic growth in response to health concerns

RECOVERY AND OPPORTUNITIES

Sour milk products will continue to underperform, being deemed as old-fashioned
Greek yoghurt will continue to benefit from the health and wellness trend
Innovation will lean towards high-protein and vegan-friendly variations

CATEGORY DATA

Table 147 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 148 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 150 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 151 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 152 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 153 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 157 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Latvia

KEY DATA FINDINGS

2020 IMPACT

Other dairy suffers as a result of the financial backlash of the pandemic
Domestic players Tukuma Piens and Valmieras Piens retain lead but face growing competition
Private label gains share due to the expansion of the key retail distributors

RECOVERY AND OPPORTUNITIES

Condensed milk will not recover from the pandemic due to falling consumer interest
Sour cream and plain fromage frais will continue to be popular as its used in traditional Latvian cooking
Plant-based variants will become more popular in response to the health and wellness trend

CATEGORY DATA

Table 158 Sales of Other Dairy by Category: Volume 2015-2020 Table 159 Sales of Other Dairy by Category: Value 2015-2020 Table 160 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 161 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 162 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 163 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 164 Distribution of Other Dairy by Format: % Value 2015-2020 Table 165 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 166 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 167 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 168 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Baked Goods in Latvia

KEY DATA FINDINGS

2020 IMPACT

Retail current value sales growth exhibits modest slowdown, with COVID-19 leading some to switch from unpackaged to packaged products
COVID-19 drives shift from foodservice to retail channel
Wider availability of artisanal products puts leader players under pressure

RECOVERY AND OPPORTUNITIES

Value-added products will drive an acceleration in retail current value sales growth
Shrinking households to continue to drive shrinking pack sizes
The arrival of Lidl will rachet up the pressure on brands

CATEGORY DATA

Table 169 Sales of Baked Goods by Category: Volume 2015-2020 Table 170 Sales of Baked Goods by Category: Value 2015-2020 Table 171 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 172 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 173 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 174 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 175 Distribution of Baked Goods by Format: % Value 2015-2020 Table 176 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 177 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 178 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 179 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Latvia

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home, COVID-19 boosts demand for breakfast cereals
Manufacturers leverage health and wellness and convenience trends to drive value sales growth
Dominant international players face a growing challenge from local manufacturers

RECOVERY AND OPPORTUNITIES

With retail volume sales flat, premiumisation will drive modest growth in retail current value sales
Muesli and granola will lead retail value sales growth
Lidl’s arrival will help to spur growth in private label’s value share

CATEGORY DATA

Table 180 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 181 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 182 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 183 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 184 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 185 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 186 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 187 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 188 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 189 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 190 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Latvia

KEY DATA FINDINGS

2020 IMPACT

With consumers stocking up, COVID-19 provides a significant boost to demand, particularly for shelf stable products
Premiumisation drives strong long-term growth in retail current value sales
With a growing network of retail outlets, meat processor Forevers SIA overtakes HKScan Latvia AS to assume leadership position

RECOVERY AND OPPORTUNITIES

Post-pandemic hangover for retail current value sales growth will be short lived
Meat substitutes set for strong growth in retail current value sales due to rising demand and a much broader product offer
Increased retail competition will put downward pressure on pricing

CATEGORY DATA

Table 191 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 192 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 193 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 194 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 195 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 196 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 197 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 198 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 199 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 200 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 201 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Latvia

KEY DATA FINDINGS

2020 IMPACT

With consumers stocking up, COVID-19 boosts demand for shelf stable fruit and vegetables and frozen processed potatoes
VAT change pushes consumers away from processed fruit and vegetables
Broad product portfolio and heritage help Orkla Foods Latvija SIA maintain leadership

RECOVERY AND OPPORTUNITIES

Frozen processed fruit and vegetables will outperform their shelf stable counterparts
Consumers will want smaller packs and less packaging
Brands will come under growing pressure from private label

CATEGORY DATA

Table 202 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 203 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 204 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 205 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 206 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 207 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 208 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 209 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 210 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 211 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 212 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reinvigorates demand for dried pasta and rice
Desire for convenience drives strong demand growth for instant noodle cups
Consumers stick with familiar brands, but private label is prominent in pasta

RECOVERY AND OPPORTUNITIES

Retail current value sales growth of rice and dried pasta will be robust, but instant cup noodles will be the top performer
Domestic players will raise their game
Private label will grow in prominence

CATEGORY DATA

Table 213 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 214 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 215 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 216 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 217 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 218 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 219 NBO Company Shares of Rice: % Value 2016-2020 Table 220 LBN Brand Shares of Rice: % Value 2017-2020 Table 221 NBO Company Shares of Pasta: % Value 2016-2020 Table 222 LBN Brand Shares of Pasta: % Value 2017-2020 Table 223 NBO Company Shares of Noodles: % Value 2016-2020 Table 224 LBN Brand Shares of Noodles: % Value 2017-2020 Table 225 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 226 Distribution of Rice by Format: % Value 2015-2020 Table 227 Distribution of Pasta by Format: % Value 2015-2020 Table 228 Distribution of Noodles by Format: % Value 2015-2020 Table 229 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 230 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 231 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 232 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Latvia

KEY DATA FINDINGS

2020 IMPACT

With consumers stocking up on kitchen essentials, COVID-19 will provide a significant boost to edible oils demand
Increasing health consciousness drives shift to olive oil
Local brands struggle to compete with international leaders

RECOVERY AND OPPORTUNITIES

Olive will continue to lead retail current value sales growth
Quality will become more important to consumers
Private label to grow in importance with the entry of Lidl

CATEGORY DATA

Table 233 Sales of Edible Oils by Category: Volume 2015-2020 Table 234 Sales of Edible Oils by Category: Value 2015-2020 Table 235 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 236 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 237 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 238 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 239 Distribution of Edible Oils by Format: % Value 2015-2020 Table 240 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 241 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 242 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 243 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will have a modest positive effect on retail current value sales growth in ready meals, but convenience and quality will remain the main drivers
Chilled pizza and ready meals lead in retail current value sales growth, as consumers seek convenience and quality
Local and regional players dominate, but private label is also strong

RECOVERY AND OPPORTUNITIES

Chilled ready meals and frozen pizza will continue to lead retail current value sales growth
The threat posed by foodservice and meal delivery is limited by affordability issues
Entry of Lidl will bolster presence of private label

CATEGORY DATA

Table 244 Sales of Ready Meals by Category: Volume 2015-2020 Table 245 Sales of Ready Meals by Category: Value 2015-2020 Table 246 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 247 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 248 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 249 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 250 Distribution of Ready Meals by Format: % Value 2015-2020 Table 251 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 252 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 253 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 254 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Latvia

KEY DATA FINDINGS

2020 IMPACT

With consumers stocking up and spending more time at home, COVID-19 will provide a significant boost to retail current value sales growth
Premiumisation and increased cosmopolitanism drive value sales growth
A widening product portfolio helps Orkla Foods Latvija SIA strengthen its leadership position

RECOVERY AND OPPORTUNITIES

Pasta sauces will suffer a pandemic hangover but quickly bounce back
Private label will grow in importance with the arrival of Lidl
Value sales will become more concentrated

CATEGORY DATA

Table 255 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 256 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 257 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 258 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 259 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 260 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 261 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 262 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 263 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 264 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 265 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Latvia

KEY DATA FINDINGS

2020 IMPACT

With consumers spending time at home, growth in retail current value sales of sweet spreads accelerates sharply
Growth in retail volume sales has been weak, but premiumisation is boosting retail current value sales growth
Broad product range and health-focused new product launches help Puratos Latvia SIA maintain leadership

RECOVERY AND OPPORTUNITIES

Honey will continue to lead retail current value sales growth, largely due to its healthy image
Brands with a health and wellness positioning will perform particularly well
Private label will grow in prominence with the arrival of Lidl

CATEGORY DATA

Table 266 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 267 Sales of Sweet Spreads by Category: Value 2015-2020 Table 268 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 269 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 270 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 271 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 272 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 273 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 274 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 275 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 276 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Latvia

KEY DATA FINDINGS

2020 IMPACT

With consumers seeking to stock up, COVID-19 boosts retail current value sales growth, particularly for shelf stable soup
Consumers seek healthier and more convenient and sophisticated products
Unrivalled marketing muscle helps Nestlé SA and Unilever Baltic LLC SIA remain dominant

RECOVERY AND OPPORTUNITIES

Retail current value sales growth will be weak, particularly for dehydrated soup, which will increasingly be perceived as ‘unnatural’
Growth opportunity for chilled soup, but lack of marketing could be a problem
Lidl will mount private label challenge to Maggi and Knorr

CATEGORY DATA

Table 277 Sales of Soup by Category: Volume 2015-2020 Table 278 Sales of Soup by Category: Value 2015-2020 Table 279 Sales of Soup by Category: % Volume Growth 2015-2020 Table 280 Sales of Soup by Category: % Value Growth 2015-2020 Table 281 NBO Company Shares of Soup: % Value 2016-2020 Table 282 LBN Brand Shares of Soup: % Value 2017-2020 Table 283 Distribution of Soup by Format: % Value 2015-2020 Table 284 Forecast Sales of Soup by Category: Volume 2020-2025 Table 285 Forecast Sales of Soup by Category: Value 2020-2025 Table 286 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 287 Forecast Sales of Soup by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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