Packaged Food in Lithuania

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Lithuania?
  • Which are the leading brands in Packaged Food in Lithuania?
  • How are products distributed in Packaged Food in Lithuania?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Lithuania

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales to foodservice set to be hit by falling investment, business closures Strong performance, opportunity variation by foodservice type Increasingly sophisticated consumer base offers opportunity for product development
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Lithuania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown and consumer uncertainty limit spending
Rising health awareness lowers consumption, but increases interest in better quality chocolate confectionery
Premiumisation and added value still important trends, despite consumers trading down in pandemic

RECOVERY AND OPPORTUNITIES

Sustainability trends set to become more normalised, driving value growth
Packaging and formats offer opportunity to recapture older consumers
Product development will continue to focus on innovation and indulgence

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Drop in retail footfall accelerates existing negative trends
COVID-19 likely to sharpen consumer health concerns over 2020
Limited product development continues to slow growth

RECOVERY AND OPPORTUNITIES

Healthier positioned products could bring back consumers
Concentration set to rise, although private label making gains as offer becomes more credible
Innovation needs to examine the older consumer

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Quarantine and school closures restrict retail opportunities
Health concerns also present obstacle to 2020 growth
Seasonal demand emerges as useful marketing tool

RECOVERY AND OPPORTUNITIES

Resurgent volume demand suggests scope for differentiation, better price points
Health awareness trends are emerging, but still at limited levels
Smaller packs meet consumer need for impulse and convenience

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Status of sweet biscuits, snack bars and fruit snacks in Lithuanian households limits impact of COVID-19
Health trends continue to strengthen in 2020.
Trends for indulgence drive short term spike in sweet biscuits

RECOVERY AND OPPORTUNITIES

Specific dietary trends drive demand for healthier products, not broader health and wellness
Sustainability set to emerge as driver in 2020
Scope for price development and premiumisation in underdeveloped sweet biscuits, snack bars and fruit snacks

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Impulse sales of ice cream and frozen desserts hit hardest by COVID-19
Ongoing health trends help premiumisation trends, and support value growth
Innovation and Instagram helping sales in Lithuania

RECOVERY AND OPPORTUNITIES

Dietary trends set to strengthen for ice cream development
Potential for frozen desserts to enter retail channels
Change seasonal alignment can negate bad summers and build sales

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 80 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 81 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 83 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 84 Distribution of Ice Cream by Format: % Value 2015-2020 Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Savoury snacks demand knocked off stride by COVID-19, but still flourishing
Novelty, product development keep Lithuania interested
Health awareness strengthens in 2020, but is in line with review period trends

RECOVERY AND OPPORTUNITIES

Sustainability issues strengthening and will support value development
Marketing and promotion can open door to strong opportunities in Lithuania
Increasing consumption occasions key to growth

CATEGORY DATA

Table 89 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 90 Sales of Savoury Snacks by Category: Value 2015-2020 Table 91 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 92 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 93 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 94 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 95 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 96 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 97 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 98 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 99 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Semper will benefit from its wide range and convenient products in 2020
Nutricia Baltics will discontinue Milupa brand due to lack of demand for milk formula
COVID-19 dampened performance of baby food during higher during summer months in 2020

RECOVERY AND OPPORTUNITIES

Innovation and convenience will drive demand for packaging that enables on-the-go consumption into the forecast period
Breastfeeding and strict regulations will continue to impact demand for milk formula into the forecast period
Local brands will target premium products in attempt to attract consumers away from multinationals

CATEGORY DATA

Table 100 Sales of Baby Food by Category: Volume 2015-2020 Table 101 Sales of Baby Food by Category: Value 2015-2020 Table 102 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 103 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 104 NBO Company Shares of Baby Food: % Value 2016-2020 Table 105 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 106 Distribution of Baby Food by Format: % Value 2015-2020 Table 107 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 108 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 109 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 110 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Margarine and spreads will continues to suffer from unhealthy image in 2020
High fat content butter and healthy positioning of ghee will continue to attract consumers in 2020
Butter will recover to record strongest performance, benefiting from natural positioning

RECOVERY AND OPPORTUNITIES

Private label butter products will grow in popularity into the forecast period, thanks to price-sensitive consumers
Innovation in butter and spreads may stimulate growth into the forecast period with new product developments
Margarine is expected to shrink into the forecast period, due to negative health image

CATEGORY DATA

Table 111 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 112 Sales of Butter and Spreads by Category: Value 2015-2020 Table 113 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 114 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 115 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 116 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 117 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 118 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 119 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 120 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 121 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Packaged hard cheese will remain most popular in 2020, thanks to convenience and popularity of Dziugas
Niche of soft cheese will continue to record strongest growth in 2020
COVID-19 will accelerate popularity of e-commerce due to quarantine restrictions

RECOVERY AND OPPORTUNITIES

Cheese will become increasingly crowded in Lithuania into the forecast period
Rising premiumisation within cheese will support higher current retail value growth
Domestic players will continue to dominate cheese into the forecast period with strong local production

CATEGORY DATA

Table 122 Sales of Cheese by Category: Volume 2015-2020 Table 123 Sales of Cheese by Category: Value 2015-2020 Table 124 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 125 Sales of Cheese by Category: % Value Growth 2015-2020 Table 126 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 127 NBO Company Shares of Cheese: % Value 2016-2020 Table 128 LBN Brand Shares of Cheese: % Value 2017-2020 Table 129 Distribution of Cheese by Format: % Value 2015-2020 Table 130 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 131 Forecast Sales of Cheese by Category: Value 2020-2025 Table 132 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 133 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Milk alternatives will continue to gain momentum in line with health and wellness trends in 2020
Flavoured milk drinks products are expected to benefit by offering convenience, despite unhealthy image
Sustainability trends will benefit Auga Group in 2020

RECOVERY AND OPPORTUNITIES

Shelf stable milk will continue grow into the forecast period, despite its less healthy image
Major dairy producers such as Pieno Zvaigzdes will dominate into the forecast period
Milk alternatives is expected to increase in popularity into the forecast period

CATEGORY DATA

Table 134 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 135 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 136 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 137 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 138 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 139 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 140 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 141 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 142 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 143 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 144 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Ongoing popularity of kefir will support sales of sour milk products
Functional and fortified products will increase in popularity in 2020
Domestic dairy producers such as Pieno Zvaigzdes will lead in 2020 with affordable options

RECOVERY AND OPPORTUNITIES

Demand for flavoured yoghurt will continues to wane into the forecast period due to high sugar content
Cream is expected to replace sour cream over the forecast period, as European dishes influence Lithuanian cooking
Plain yoghurt will continue to gain in popularity due to healthy positioning and versatility

CATEGORY DATA

Table 145 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 146 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 147 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 148 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 149 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 150 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 151 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 152 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Sureliai curd snacks will lead chilled snacks in 2020
Cottage cheese will see strong retail volume sales in 2020
Other dairy will continue to be dominated by large local dairy producers such as Pieno Zvaigzdes

RECOVERY AND OPPORTUNITIES

Rokiskio Pienas will expand production facilities into the forecast period to improve production capabilities and add value to products
Players will adopt different strategies within chilled snacks to attract consumers
Higher current retail value performance expected for cream due to ongoing price increases

CATEGORY DATA

Table 156 Sales of Other Dairy by Category: Volume 2015-2020 Table 157 Sales of Other Dairy by Category: Value 2015-2020 Table 158 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 159 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 160 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 161 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 162 Distribution of Other Dairy by Format: % Value 2015-2020 Table 163 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 164 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 165 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Other edible oil sees strongest growth in 2020, while rapeseed oil remains most popular oil
Anira UAB’s leadership in edible oils is based on its long-standing tradition
Armesta UA leads olive oil with its leading brand La Española

RECOVERY AND OPPORTUNITIES

Healthier types of edible oils will continue to attract more consumers into forecast period
COVID-19 will boost e-commerce sales, shifting more consumers online in coming years
Private label will continue to struggle into forecast period, with leading brands dominating edible oils sales

CATEGORY DATA

Table 167 Sales of Edible Oils by Category: Volume 2015-2020 Table 168 Sales of Edible Oils by Category: Value 2015-2020 Table 169 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 170 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 171 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 172 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 173 Distribution of Edible Oils by Format: % Value 2015-2020 Table 174 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 175 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 176 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 177 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Prepared salads continues to attract interest in 2020 due to its reputation as a healthy option
Viciunai & Ko UAB’s strong position remains unassailable in 2020
Mantinga maintains second rank in 2020, with new product developments and solutions to reduce energy consumption

RECOVERY AND OPPORTUNITIES

Popularity of private label expected to grow into forecast period
Frozen pizza and chilled pizza will continue to benefit from rising consumer interest in pizza generally into forecast period
Demand for quick to prepare ready meals will grow into the forecast period

CATEGORY DATA

Table 178 Sales of Ready Meals by Category: Volume 2015-2020 Table 179 Sales of Ready Meals by Category: Value 2015-2020 Table 180 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 181 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 182 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 183 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 184 Distribution of Ready Meals by Format: % Value 2015-2020 Table 185 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 186 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 187 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 188 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Mayonnaise sales decline in 2020 as consumer preferences shift
Local manufacturers continue to lead sales in sauces, dressings and condiments in 2020
Leader Kedainiu Konservu Fabrikas leverages its strong tradition in 2020

RECOVERY AND OPPORTUNITIES

Sales decline in ketchup and mayonnaise due to health concerns
Ethnic flavours, exotic variants will continue to rise in cooking sauces and table sauces into forecast period
Private label will remain a strong presence into the forecast period as sales continue to grow

CATEGORY DATA

Table 189 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 190 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 191 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 192 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 193 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 194 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 195 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Demand for sweet spreads continues to rise in 2020 despite high sugar content
Geroves Konservu Fabrikas leads due to the popularity of its brand Skanove
Second-placed Ferrero remains the major advertiser in sweet spreads

RECOVERY AND OPPORTUNITIES

Sweet spreads regarded as healthy likely to see stronger growth into forecast period
Demand for premium jams expected into forecast period, while nut butter will also remain popular
Chocolate spread expected to see slower growth in coming years due to health concerns

CATEGORY DATA

Table 200 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 201 Sales of Sweet Spreads by Category: Value 2015-2020 Table 202 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 203 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 204 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 205 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 206 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 207 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 208 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 209 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 210 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Lack of traditional packaged soup consumption means sales rising from a low base
Kedainiu Konservu Fabrikas relies on tradition to maintain its leading position
Shelf stable soup registers strong growth in 2020 despite high levels of seasonality

RECOVERY AND OPPORTUNITIES

Auga brings dynamism as consumer interest in its ecological products rises
Grated soups will become increasingly important into the forecast period
Instant soup will remain popular, registering strong value growth into the forecast period

CATEGORY DATA

Table 211 Sales of Soup by Category: Volume 2015-2020 Table 212 Sales of Soup by Category: Value 2015-2020 Table 213 Sales of Soup by Category: % Volume Growth 2015-2020 Table 214 Sales of Soup by Category: % Value Growth 2015-2020 Table 215 NBO Company Shares of Soup: % Value 2016-2020 Table 216 LBN Brand Shares of Soup: % Value 2017-2020 Table 217 Distribution of Soup by Format: % Value 2015-2020 Table 218 Forecast Sales of Soup by Category: Volume 2020-2025 Table 219 Forecast Sales of Soup by Category: Value 2020-2025 Table 220 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 221 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Health and wellness trend impacts sales of bread products in Lithuania in 2020
Snack culture leads to smaller portion sizes, while gluten-free segment continues to expand
Vegetable bread becomes a particularly promising product in 2020

RECOVERY AND OPPORTUNITIES

Health and wellness trend expected to continue to influence baked goods into the forecast period, as consumers seek out healthier alternatives
Traditional manufacturers will struggle to keep pace with changing consumer tastes in coming years
Packaged cakes will remain largely bound by tradition

CATEGORY DATA

Table 222 Sales of Baked Goods by Category: Volume 2015-2020 Table 223 Sales of Baked Goods by Category: Value 2015-2020 Table 224 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 225 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 226 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 227 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 228 Distribution of Baked Goods by Format: % Value 2015-2020 Table 229 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 230 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 231 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 232 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Muesli and granola registers dynamic growth in 2020 due to the health and wellness trend
Range of breakfast cereals on shelf widens, and cheap options appear in muesli and granola
Naujasis Nevežis leads in 2020 with a diverse portfolio of products

RECOVERY AND OPPORTUNITIES

Hot cereal cups will continue to register strong appeal into forecast period
Premium granola start-ups expected to continue launching across Lithuania in coming years
Lithuanians will keep their sweet tooth into forecast period, despite health and wellness trend

CATEGORY DATA

Table 233 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 234 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 235 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 236 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 237 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 238 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 239 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 240 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 241 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 242 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 243 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Lithuania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and avian influenza cause controls on Lithuanian poultry to be tightened
The trend towards more natural food spells trouble for processed meat and seafood
Vici scoops the Seafood Expo Global award, boosting its reputation for innovation

RECOVERY AND OPPORTUNITIES

Maxima will seek to expand its farmers’ shops into the forecast period, while Rivona will invest in automation
Shelf stable poultry will see rising demand in coming years due to its healthier image
Cross-border shopping in Poland will continue to suppress growth potential into the forecast period

CATEGORY DATA

Table 244 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 245 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 246 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 247 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 248 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 249 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 250 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 251 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 252 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 253 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 254 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Lithuania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown restrictions boosted sales and prices of processed fruit and vegetable
Auga group no longer able to use Auga brand after losing lawsuit to Augma
Private label remains a major player in frozen fruit in 2020, while Maxima’s ‘Thank You’ campaign boosts sales for Vetrija

RECOVERY AND OPPORTUNITIES

Changing consumer perceptions will boost growth in frozen processed vegetables into the forecast period
Single frozen vegetables will remain popular into the forecast period, though new vegetable mixes will boost interest in these products
Processed products will continue to suffer from a negative image as consumers prefer fresh produce

CATEGORY DATA

Table 255 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 256 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 257 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 258 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 259 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 260 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 261 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 262 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 263 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Lithuania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stockpiling causes spike in rice, pasta and noodle sales
Health and wellness trend grows in Lithuania in 2020, with healthy options at the forefront of launches by Amber Pasta
Rice from Vietnam pulled from the market, while proposal for earlier glyphosate ban rejected

RECOVERY AND OPPORTUNITIES

The rising popularity of Asian food will continue to boost sales of noodles in 2020
Most Popular Goods awards will continue to generate interest into the forecast period
Premiumisation trend will continue into the forecast period as consumers seek more interesting products

CATEGORY DATA

Table 266 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 267 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 268 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 269 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 270 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 271 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 272 NBO Company Shares of Rice: % Value 2016-2020 Table 273 LBN Brand Shares of Rice: % Value 2017-2020 Table 274 NBO Company Shares of Pasta: % Value 2016-2020 Table 275 LBN Brand Shares of Pasta: % Value 2017-2020 Table 276 NBO Company Shares of Noodles: % Value 2016-2020 Table 277 LBN Brand Shares of Noodles: % Value 2017-2020 Table 278 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 279 Distribution of Rice by Format: % Value 2015-2020 Table 280 Distribution of Pasta by Format: % Value 2015-2020 Table 281 Distribution of Noodles by Format: % Value 2015-2020 Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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