Packaged Food in Macedonia

Packaged Food in Macedonia

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby Food in Macedonia

HEADLINES

PROSPECTS

Less time to prepare baby meals leads to strong growth of baby food

Despite negative demographic trends baby food volume demand is stable

Milk formula slows down as breastfeeding is increasingly encouraged

COMPETITIVE LANDSCAPE

Hipp leads baby food in 2018

Podravka dooel ranks second in 2018

International players dominate baby food in Macedonia

CATEGORY DATA

Table 18 Sales of Baby Food by Category: Volume 2013-2018
Table 19 Sales of Baby Food by Category: Value 2013-2018
Table 20 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Baby Food: % Value 2014-2018
Table 23 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 24 Distribution of Baby Food by Format: % Value 2013-2018
Table 25 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 27 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Macedonia

HEADLINES

PROSPECTS

Despite the European butter crisis domestic consumption and unit prices remain stable

Butter blends are increasingly popular while some brands see increased unit prices

Butter continues to gain a good reputation amid increased domestic production

COMPETITIVE LANDSCAPE

Dijamant AD leads butter and spreads and margarine and spreads

DMK Deutsches Milchkontor GmbH leads butter

Domestic companies increase their presence led by IMB Mlekara Bitola

CATEGORY DATA

Table 29 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 30 Sales of Butter and Spreads by Category: Value 2013-2018
Table 31 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 32 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 34 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 35 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 36 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 37 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 38 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Macedonia

HEADLINES

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Premiumisation of cheese continues in 2018

Spreadable processed cheese witnesses a renaissance

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

Ideal Sipka ranks second in 2018

Domestic cheese brands and manufacturers dominate cheese in Macedonia

CATEGORY DATA

Table 40 Sales of Cheese by Category: Volume 2013-2018
Table 41 Sales of Cheese by Category: Value 2013-2018
Table 42 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 43 Sales of Cheese by Category: % Value Growth 2013-2018
Table 44 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 45 NBO Company Shares of Cheese: % Value 2014-2018
Table 46 LBN Brand Shares of Cheese: % Value 2015-2018
Table 47 Distribution of Cheese by Format: % Value 2013-2018
Table 48 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 49 Forecast Sales of Cheese by Category: Value 2018-2023
Table 50 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 51 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Macedonia

HEADLINES

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Two new brands enter targeting lactose-intolerant milk drinkers

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

Croatian Vindija ranks second in drinking milk products

Domestic companies and private label increase their share

CATEGORY DATA

Table 52 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 53 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 54 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 55 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 57 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 58 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 59 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 60 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 61 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 62 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Macedonia

HEADLINES

PROSPECTS

Cream constitutes the bulk of other dairy sales

Contemporary cooking relies on more cream and other dairy products

Other dairy is set to benefit from more innovation

COMPETITIVE LANDSCAPE

Zott GmbH & Co KG leads other dairy

Domestic IMB Mlekara Bitola ranks second

Other dairy is largely dominated by international players

CATEGORY DATA

Table 63 Sales of Other Dairy by Category: Volume 2013-2018
Table 64 Sales of Other Dairy by Category: Value 2013-2018
Table 65 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 66 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 68 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 69 Distribution of Other Dairy by Format: % Value 2013-2018
Table 70 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 71 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Macedonia

HEADLINES

PROSPECTS

Yoghurt and sour milk products has a long tradition of consumption in Macedonia

The health and wellness craze helps yoghurt and sour milk products maintain healthy growth

Domestic companies additionally focus on launching functional yoghurt brands

COMPETITIVE LANDSCAPE

Croatian company Dukat dd leads yoghurt and sour milk products

Domestic IMB Mlekara Bitola ranks second

Domestic companies maintain a clear competitive advantage over international players

CATEGORY DATA

Table 74 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 75 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 76 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 77 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 79 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 80 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 81 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 82 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 83 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Macedonia

HEADLINES

PROSPECTS

Significant dynamism within edible oils

Health and wellness trend drives up sales of other edible oil

Recent acquisition of the Brilijant brand has the potential to reshape the category

COMPETITIVE LANDSCAPE

Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

Serbian company Dijamant ranks second

Balanced presence of domestic and international companies and brands

CATEGORY DATA

Table 85 Sales of Edible Oils by Category: Volume 2013-2018
Table 86 Sales of Edible Oils by Category: Value 2013-2018
Table 87 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 88 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 90 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 91 Distribution of Edible Oils by Format: % Value 2013-2018
Table 92 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 93 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 94 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Macedonia

HEADLINES

PROSPECTS

The convenience trend drives up sales of ready meals

Inadequate brand and product supply limit growth of ready meals

Several domestic companies increase their presence by launching new brands

COMPETITIVE LANDSCAPE

Podravka leads ready meals in 2018

Domestic company MIK Sveti Nikole ranks second

International players dominate ready meals in Macedonia

CATEGORY DATA

Table 96 Sales of Ready Meals by Category: Volume 2013-2018
Table 97 Sales of Ready Meals by Category: Value 2013-2018
Table 98 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 99 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 101 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 102 Distribution of Ready Meals by Format: % Value 2013-2018
Table 103 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 104 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 105 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Macedonia

HEADLINES

PROSPECTS

Innovation and frequent key new launches are category features in 2018

Home-made alternatives prevent the category from achieving its true potential

Sauces, dressings and condiments will further diversify and internationalise

COMPETITIVE LANDSCAPE

Trgoprodukt leads sauces, dressings and condiments in 2018

Diem-GP ranks second, followed by Nestlé Adriatik Makedonija

Domestic companies have a slight competitive edge over international players

CATEGORY DATA

Table 107 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 108 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 109 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 110 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 112 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 113 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 114 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 115 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 116 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Macedonia

HEADLINES

PROSPECTS

Local consumers have less time for making soup

Instant soup records strong growth but still has only a low presence

Dehydrated soup is still dominant

COMPETITIVE LANDSCAPE

Podravka leads soup in 2018

Domestic company Vitaminka ranks second

Soup is dominated by international brands

CATEGORY DATA

Table 118 Sales of Soup by Category: Volume 2013-2018
Table 119 Sales of Soup by Category: Value 2013-2018
Table 120 Sales of Soup by Category: % Volume Growth 2013-2018
Table 121 Sales of Soup by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Soup: % Value 2014-2018
Table 123 LBN Brand Shares of Soup: % Value 2015-2018
Table 124 Distribution of Soup by Format: % Value 2013-2018
Table 125 Forecast Sales of Soup by Category: Volume 2018-2023
Table 126 Forecast Sales of Soup by Category: Value 2018-2023
Table 127 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Macedonia

HEADLINES

PROSPECTS

Leading categories within sweet spreads are mature, leaving little room for growth

Health awareness negatively impacts the image of most sweet spreads

Despite challenges, sweet spreads to maintain volume and value growth

COMPETITIVE LANDSCAPE

Swisslion Takovo leads sweet spreads in 2018

Vitaminka ranks second and increases its value share

Regional players lead within sweet spreads in 2018

CATEGORY DATA

Table 129 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 130 Sales of Sweet Spreads by Category: Value 2013-2018
Table 131 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 132 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 133 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 134 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 135 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 136 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 137 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 138 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 139 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Macedonia

HEADLINES

PROSPECTS

Growing demand for healthier baked goods

Bread matures, while home baking prevents category from higher growth

Flat bread rapidly grows due to influence from other cuisines

COMPETITIVE LANDSCAPE

Elbisco AE leads baked goods in 2018

Artisanal ranks second

Baked goods is a highly fragmented category

CATEGORY DATA

Table 140 Sales of Baked Goods by Category: Volume 2013-2018
Table 141 Sales of Baked Goods by Category: Value 2013-2018
Table 142 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 143 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 144 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 145 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 146 Distribution of Baked Goods by Format: % Value 2013-2018
Table 147 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 148 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 149 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 150 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Macedonia

HEADLINES

PROSPECTS

Consumer focus on health and wellness drives sales of breakfast cereals

Breakfast cereals set to experience more significant innovation

Domestic manufacturers increasingly focus on breakfast cereals

COMPETITIVE LANDSCAPE

Cereal Partners Worldwide SA leads breakfast cereals in 2018

Domestic company Vitalia Nikola rapidly gaining share

Internationals hold marginal competitive edge within breakfast cereals

CATEGORY DATA

Table 151 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 152 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 153 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 154 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 155 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 156 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 157 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 158 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 159 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 160 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 161 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Macedonia

HEADLINES

PROSPECTS

Health and wellness trend limits, while convenience trend boosts growth

Good availability of fresh fruit and vegetables limits category’s growth potential

Innovation is set to bring new types of products and brands

COMPETITIVE LANDSCAPE

Domestic company Cermat leads processed fruit and vegetables

Bonum ranks second with a moderately declining value share

Balanced presence of domestic and international players

CATEGORY DATA

Table 162 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 163 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 164 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 165 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 166 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 167 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 168 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 169 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 170 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 171 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 172 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Macedonia

HEADLINES

PROSPECTS

Local consumers focus on expensive but safer to consume chilled processed meat

Processed seafood remains fairly underdeveloped

Tapas-inspired chilled processed red meat is the latest trend

COMPETITIVE LANDSCAPE

Pekabesko leads processed meat and seafood in 2018

MIK Sveti Nikole ranks second with solid operations of its own retail outlets

Domestic companies dominate processed meat and seafood

CATEGORY DATA

Table 173 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 174 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 175 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 176 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 177 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 178 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 179 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 180 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 181 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 182 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 183 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Macedonia

HEADLINES

PROSPECTS

Domestic rice production and brands prevent internationals from gaining share

Instant noodles records fastest value growth but penetration remains low

Pasta’s increasing premiumisation with gluten-free focus

COMPETITIVE LANDSCAPE

Makprogres strengthens leadership

Maks Strumica gains position

Italian companies led by Riscossa Srl dominate pasta and noodles

CATEGORY DATA

Table 184 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 185 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 186 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 187 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 188 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 189 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 190 NBO Company Shares of Rice: % Value 2014-2018
Table 191 LBN Brand Shares of Rice: % Value 2015-2018
Table 192 NBO Company Shares of Pasta: % Value 2014-2018
Table 193 LBN Brand Shares of Pasta: % Value 2015-2018
Table 194 NBO Company Shares of Noodles: % Value 2014-2018
Table 195 LBN Brand Shares of Noodles: % Value 2015-2018
Table 196 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 197 Distribution of Rice by Format: % Value 2013-2018
Table 198 Distribution of Pasta by Format: % Value 2013-2018
Table 199 Distribution of Noodles by Format: % Value 2013-2018
Table 200 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 201 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 202 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 203 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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