Country Report

Packaged food in

Packaged Food in Macedonia

235 pages, Nov 2017

US$7,150

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Executive Summary

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Packaged food sees stable grows while the political crisis subsides

Packaged food continued to see growth in 2016 and 2017 despite the negative environment caused by the political crisis which seems to be subsiding following the snap elections of December 2016. Stable volume demand continued across almost all packaged food categories.

Significant number of new entrants within packaged food

In 2016 and 2017 packaged food in Macedonia witnessed a significant number of key new launches across all ranges. Snacks, baked goods and dairy were especially dynamic when it came to the number and quality of key new brand and product launches.

Domestic companies dominate while international players lead innovation

Domestic manufacturers dominated packaged food in Macedonia in 2017 with their brands primarily positioned within staple foods and dairy products. In terms of value share, cooking ingredients and meals is led by the two largest edible oil producers in Macedonia due to the robustness of the edible oils category, particularly sunflower oil.

Distribution of packaged food dominated by traditional grocery retailers

Traditional grocery retailers remains the largest distribution channel for packaged food in Macedonia. This channel is made up of independent small grocers, other grocery retailers and food/drink/tobacco specialists.

Packaged food is maturing, so slowdown is inevitable over the forecast period

Most of the significant packaged food categories in Macedonia are mature. The market is heavily saturated with products and brands, except for certain niche areas where current volume demand is low either because of high unit prices or simply because of reasons linked to cultural or dietary specifics.

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Packaged Food Sample Report Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Macedonia for free.

The Packaged food in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Macedonia?
What are the major brands in Macedonia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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