Packaged Food in Macedonia

Packaged Food in Macedonia

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Macedonia

HEADLINES

PROSPECTS

Significant dynamism within edible oils

Health and wellness trend drives up sales of other edible oil

Recent acquisition of the Brilijant brand has the potential to reshape the category

COMPETITIVE LANDSCAPE

Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

Serbian company Dijamant ranks second

Balanced presence of domestic and international companies and brands

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Macedonia

HEADLINES

PROSPECTS

The convenience trend drives up sales of ready meals

Inadequate brand and product supply limit growth of ready meals

Several domestic companies increase their presence by launching new brands

COMPETITIVE LANDSCAPE

Podravka leads ready meals in 2018

Domestic company MIK Sveti Nikole ranks second

International players dominate ready meals in Macedonia

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 35 Distribution of Ready Meals by Format: % Value 2013-2018
Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Macedonia

HEADLINES

PROSPECTS

Innovation and frequent key new launches are category features in 2018

Home-made alternatives prevent the category from achieving its true potential

Sauces, dressings and condiments will further diversify and internationalise

COMPETITIVE LANDSCAPE

Trgoprodukt leads sauces, dressings and condiments in 2018

Diem-GP ranks second, followed by Nestlé Adriatik Makedonija

Domestic companies have a slight competitive edge over international players

CATEGORY DATA

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Macedonia

HEADLINES

PROSPECTS

Local consumers have less time for making soup

Instant soup records strong growth but still has only a low presence

Dehydrated soup is still dominant

COMPETITIVE LANDSCAPE

Podravka leads soup in 2018

Domestic company Vitaminka ranks second

Soup is dominated by international brands

CATEGORY DATA

Table 51 Sales of Soup by Category: Volume 2013-2018
Table 52 Sales of Soup by Category: Value 2013-2018
Table 53 Sales of Soup by Category: % Volume Growth 2013-2018
Table 54 Sales of Soup by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Soup: % Value 2014-2018
Table 56 LBN Brand Shares of Soup: % Value 2015-2018
Table 57 Distribution of Soup by Format: % Value 2013-2018
Table 58 Forecast Sales of Soup by Category: Volume 2018-2023
Table 59 Forecast Sales of Soup by Category: Value 2018-2023
Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Macedonia

HEADLINES

PROSPECTS

Leading categories within sweet spreads are mature, leaving little room for growth

Health awareness negatively impacts the image of most sweet spreads

Despite challenges, sweet spreads to maintain volume and value growth

COMPETITIVE LANDSCAPE

Swisslion Takovo leads sweet spreads in 2018

Vitaminka ranks second and increases its value share

Regional players lead within sweet spreads in 2018

CATEGORY DATA

Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 63 Sales of Sweet Spreads by Category: Value 2013-2018
Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Macedonia

HEADLINES

PROSPECTS

Growing demand for healthier baked goods

Bread matures, while home baking prevents category from higher growth

Flat bread rapidly grows due to influence from other cuisines

COMPETITIVE LANDSCAPE

Elbisco AE leads baked goods in 2018

Artisanal ranks second

Baked goods is a highly fragmented category

CATEGORY DATA

Table 73 Sales of Baked Goods by Category: Volume 2013-2018
Table 74 Sales of Baked Goods by Category: Value 2013-2018
Table 75 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 76 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 78 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 79 Distribution of Baked Goods by Format: % Value 2013-2018
Table 80 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 81 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 82 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Macedonia

HEADLINES

PROSPECTS

Consumer focus on health and wellness drives sales of breakfast cereals

Breakfast cereals set to experience more significant innovation

Domestic manufacturers increasingly focus on breakfast cereals

COMPETITIVE LANDSCAPE

Cereal Partners Worldwide SA leads breakfast cereals in 2018

Domestic company Vitalia Nikola rapidly gaining share

Internationals hold marginal competitive edge within breakfast cereals

CATEGORY DATA

Table 84 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 85 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 86 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 87 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 89 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 90 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 91 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 92 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 93 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Macedonia

HEADLINES

PROSPECTS

Health and wellness trend limits, while convenience trend boosts growth

Good availability of fresh fruit and vegetables limits category’s growth potential

Innovation is set to bring new types of products and brands

COMPETITIVE LANDSCAPE

Domestic company Cermat leads processed fruit and vegetables

Bonum ranks second with a moderately declining value share

Balanced presence of domestic and international players

CATEGORY DATA

Table 95 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 96 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 97 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 98 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 100 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 101 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 102 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 103 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 104 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Macedonia

HEADLINES

PROSPECTS

Local consumers focus on expensive but safer to consume chilled processed meat

Processed seafood remains fairly underdeveloped

Tapas-inspired chilled processed red meat is the latest trend

COMPETITIVE LANDSCAPE

Pekabesko leads processed meat and seafood in 2018

MIK Sveti Nikole ranks second with solid operations of its own retail outlets

Domestic companies dominate processed meat and seafood

CATEGORY DATA

Table 106 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 107 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 108 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 109 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Macedonia

HEADLINES

PROSPECTS

Domestic rice production and brands prevent internationals from gaining share

Instant noodles records fastest value growth but penetration remains low

Pasta’s increasing premiumisation with gluten-free focus

COMPETITIVE LANDSCAPE

Makprogres strengthens leadership

Maks Strumica gains position

Italian companies led by Riscossa Srl dominate pasta and noodles

CATEGORY DATA

Table 117 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 118 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 119 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 120 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 122 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 123 NBO Company Shares of Rice: % Value 2014-2018
Table 124 LBN Brand Shares of Rice: % Value 2015-2018
Table 125 NBO Company Shares of Pasta: % Value 2014-2018
Table 126 LBN Brand Shares of Pasta: % Value 2015-2018
Table 127 NBO Company Shares of Noodles: % Value 2014-2018
Table 128 LBN Brand Shares of Noodles: % Value 2015-2018
Table 129 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 130 Distribution of Rice by Format: % Value 2013-2018
Table 131 Distribution of Pasta by Format: % Value 2013-2018
Table 132 Distribution of Noodles by Format: % Value 2013-2018
Table 133 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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