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Country Report

Packaged food in

Packaged Food in Macedonia

235 pages, Nov 2017

US$7,150

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Packaged food sees stable grows while the political crisis subsides

Packaged food continued to see growth in 2016 and 2017 despite the negative environment caused by the political crisis which seems to be subsiding following the snap elections of December 2016. Stable volume demand continued across almost all packaged food categories.

Significant number of new entrants within packaged food

In 2016 and 2017 packaged food in Macedonia witnessed a significant number of key new launches across all ranges. Snacks, baked goods and dairy were especially dynamic when it came to the number and quality of key new brand and product launches.

Domestic companies dominate while international players lead innovation

Domestic manufacturers dominated packaged food in Macedonia in 2017 with their brands primarily positioned within staple foods and dairy products. In terms of value share, cooking ingredients and meals is led by the two largest edible oil producers in Macedonia due to the robustness of the edible oils category, particularly sunflower oil.

Distribution of packaged food dominated by traditional grocery retailers

Traditional grocery retailers remains the largest distribution channel for packaged food in Macedonia. This channel is made up of independent small grocers, other grocery retailers and food/drink/tobacco specialists.

Packaged food is maturing, so slowdown is inevitable over the forecast period

Most of the significant packaged food categories in Macedonia are mature. The market is heavily saturated with products and brands, except for certain niche areas where current volume demand is low either because of high unit prices or simply because of reasons linked to cultural or dietary specifics.

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Samples

Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Macedonia for free.

The Packaged food in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Macedonia?
What are the major brands in Macedonia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Macedonia

EXECUTIVE SUMMARY

Packaged food sees stable grows while the political crisis subsides

Significant number of new entrants within packaged food

Domestic companies dominate while international players lead innovation

Distribution of packaged food dominated by traditional grocery retailers

Packaged food is maturing, so slowdown is inevitable over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Packaged Food in Macedonia - Company Profiles

Ideal Sipka ad in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Ideal Sipka ad: Key Facts
Summary 3 Ideal Sipka ad: Operational Indicators

COMPETITIVE POSITIONING

Summary 4 Ideal Sipka ad: Competitive Position 2017

Pekabesko ad in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Pekabesko ad: Key Facts
Summary 6 Pekabesko ad: Operational Indicators

COMPETITIVE POSITIONING

Summary 7 Pekabesko ad: Competitive Position 2017

Podravka dooel in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Podravka dooel: Key Facts
Summary 9 Podravka dooel: Operational Indicators

COMPETITIVE POSITIONING

Vitaminka AD in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Vitaminka ad: Key Facts
Summary 11 Vitaminka ad: Operational Indicators

COMPETITIVE POSITIONING

Summary 12 Vitaminka ad: Competitive Position 2017

Zito Luks AD in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Zito Luks ad Key Facts
Summary 14 Zito Luks ad: Operational Indicators

COMPETITIVE POSITIONING

Ready Meals in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 19 Sales of Ready Meals by Category: Volume 2012-2017
Table 20 Sales of Ready Meals by Category: Value 2012-2017
Table 21 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 22 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 24 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 25 Distribution of Ready Meals by Format: % Value 2012-2017
Table 26 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 27 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 28 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 30 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 31 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 32 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 33 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 35 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 36 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 37 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 38 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 39 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 40 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 41 Sales of Soup by Category: Volume 2012-2017
Table 42 Sales of Soup by Category: Value 2012-2017
Table 43 Sales of Soup by Category: % Volume Growth 2012-2017
Table 44 Sales of Soup by Category: % Value Growth 2012-2017
Table 45 Sales of Soup by by Leading Flavours: Rankings 2012-2017
Table 46 NBO Company Shares of Soup: % Value 2013-2017
Table 47 LBN Brand Shares of Soup: % Value 2014-2017
Table 48 Distribution of Soup by Format: % Value 2012-2017
Table 49 Forecast Sales of Soup by Category: Volume 2017-2022
Table 50 Forecast Sales of Soup by Category: Value 2017-2022
Table 51 Forecast Sales of Soup by Category: % Volume Growth 2017-2022
Table 52 Forecast Sales of Soup by Category: % Value Growth 2017-2022

Spreads in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 53 Sales of Spreads by Category: Volume 2012-2017
Table 54 Sales of Spreads by Category: Value 2012-2017
Table 55 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 56 Sales of Spreads by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Spreads: % Value 2013-2017
Table 58 LBN Brand Shares of Spreads: % Value 2014-2017
Table 59 Distribution of Spreads by Format: % Value 2012-2017
Table 60 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 61 Forecast Sales of Spreads by Category: Value 2017-2022
Table 62 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 63 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Baked Goods in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 64 Sales of Baked Goods by Category: Volume 2012-2017
Table 65 Sales of Baked Goods by Category: Value 2012-2017
Table 66 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 67 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 69 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 70 Distribution of Baked Goods by Format: % Value 2012-2017
Table 71 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 72 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 73 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 74 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 75 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 76 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 77 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 78 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 80 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 81 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 82 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 83 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 84 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 86 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 87 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 88 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 89 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 91 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 92 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 93 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 94 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 95 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 96 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 97 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 98 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 99 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 100 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 101 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 102 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 103 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 104 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 105 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 106 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 107 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 108 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 109 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 110 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 111 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 112 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 113 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 114 NBO Company Shares of Rice: % Value 2013-2017
Table 115 LBN Brand Shares of Rice: % Value 2014-2017
Table 116 NBO Company Shares of Pasta: % Value 2013-2017
Table 117 LBN Brand Shares of Pasta: % Value 2014-2017
Table 118 NBO Company Shares of Noodles: % Value 2013-2017
Table 119 LBN Brand Shares of Noodles: % Value 2014-2017
Table 120 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 121 Distribution of Rice by Format: % Value 2012-2017
Table 122 Distribution of Pasta by Format: % Value 2012-2017
Table 123 Distribution of Noodles by Format: % Value 2012-2017
Table 124 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 125 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 126 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 127 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Edible Oils in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 128 Sales of Edible Oils by Category: Volume 2012-2017
Table 129 Sales of Edible Oils by Category: Value 2012-2017
Table 130 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 131 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 133 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 134 Distribution of Edible Oils by Format: % Value 2012-2017
Table 135 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 136 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 137 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 138 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

Packaged food sees stable grows while the political crisis subsides

Significant number of new entrants within packaged food

Domestic companies dominate while international players lead innovation

Distribution of packaged food dominated by traditional grocery retailers

Packaged food is maturing, so slowdown is inevitable over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Macedonia

EXECUTIVE SUMMARY

Packaged food sees stable grows while the political crisis subsides

Significant number of new entrants within packaged food

Domestic companies dominate while international players lead innovation

Distribution of packaged food dominated by traditional grocery retailers

Packaged food is maturing, so slowdown is inevitable over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

Packaged Food in Macedonia - Company Profiles

Ideal Sipka ad in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pekabesko ad in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Podravka dooel in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Vitaminka AD in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Zito Luks AD in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Ready Meals in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Soup in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in Macedonia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Baked Goods in Macedonia

HEADLINES

TRENDS