Packaged food maintained a healthy growth rate in 2018, with the vast majority of its categories in positive territory. The political crisis subsided in late 2017 following the formation of the newly appointed government and parliament.
Analysis of the individual categories in packaged food shows that the vast majority of them are being significantly impacted by the health and wellness trend, especially snacks and dairy, while the convenience trend is quite significantly affecting some of the most important categories in staple foods and cooking ingredients and meals. Throughout 2018, packaged food in Macedonia witnessed significant innovation on the part of the key category players, resulting in a significant number of key new product and brand launches, many of which were in line with the latest global health and wellness trends.
There are many international and domestic companies operating in the packaged food market in Macedonia, competing with their respective brands across the various categories. International players dominate snacks and cooking ingredients and meals.
Modern grocery retail formats are still emerging in Macedonia and their overall value share is much lower than that of traditional grocery retailers. As a result, packaged food continues to be dominated by traditional grocery retailers, by far the largest distribution channel for packaged food in Macedonia.
Over the forecast period packaged food growth is set to remain fairly stable. In terms of the major categories, dairy is set to be fastest growing, thanks to strong growth in cheese, especially spreadable processed cheese, sour milk and butter.
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Understand the latest market trends and future growth opportunities for the Packaged Food industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaged Food research and analysis database.
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