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Country Report

Packaged food in

Packaged Food in Macedonia

195 pages, Dec 2018

US$7,150

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Executive Summary

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Packaged food continues to record stable growth in 2018

Packaged food maintained a healthy growth rate in 2018, with the vast majority of its categories in positive territory. The political crisis subsided in late 2017 following the formation of the newly appointed government and parliament.

Health, wellness and convenience are the major trends impacting packaged food

Analysis of the individual categories in packaged food shows that the vast majority of them are being significantly impacted by the health and wellness trend, especially snacks and dairy, while the convenience trend is quite significantly affecting some of the most important categories in staple foods and cooking ingredients and meals. Throughout 2018, packaged food in Macedonia witnessed significant innovation on the part of the key category players, resulting in a significant number of key new product and brand launches, many of which were in line with the latest global health and wellness trends.

All top five leaders in packaged food are domestic companies

There are many international and domestic companies operating in the packaged food market in Macedonia, competing with their respective brands across the various categories. International players dominate snacks and cooking ingredients and meals.

Traditional grocers dominate but modern grocers increase their share

Modern grocery retail formats are still emerging in Macedonia and their overall value share is much lower than that of traditional grocery retailers. As a result, packaged food continues to be dominated by traditional grocery retailers, by far the largest distribution channel for packaged food in Macedonia.

Focus on innovation and convenience to be the driving forces of future growth

Over the forecast period packaged food growth is set to remain fairly stable. In terms of the major categories, dairy is set to be fastest growing, thanks to strong growth in cheese, especially spreadable processed cheese, sour milk and butter.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Macedonia for free.

The Packaged food in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Macedonia?
What are the major brands in Macedonia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Macedonia

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Macedonia

HEADLINES

PROSPECTS

New flavours, formats and innovation key to success of chocolate confectionery

Chocolate confectionery increasingly depends on the situation in the global market

Premium chocolate brands largely absent

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads chocolate confectionery in 2018

Mondelez International Inc. is closing in and quickly climbing to the top

Minimal presence of domestic brands

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Macedonia

HEADLINES

PROSPECTS

Gum is a heavily saturated category with little room for strong growth

Mint gum in the form of pellets dominates

Bubble gum outperforms chewing gum in 2018

COMPETITIVE LANDSCAPE

Gum is a highly concentrated confectionery category

William Wrigley Jr Co leads in 2018

AD Makpromet Stip is the only domestic company in gum

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Gum: % Value 2014-2018
Table 35 LBN Brand Shares of Gum: % Value 2015-2018
Table 36 Distribution of Gum by Format: % Value 2013-2018
Table 37 Forecast Sales of Gum by Category: Volume 2018-2023
Table 38 Forecast Sales of Gum by Category: Value 2018-2023
Table 39 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Macedonia

HEADLINES

PROSPECTS

Ice cream and frozen desserts remains highly seasonal

Demand for ice cream and frozen desserts is beginning to polarise

ulk ice cream dominates, but impulse ice cream performs best

COMPETITIVE LANDSCAPE

Nestlé Adriatik Makedonija dooel leads ice cream and frozen desserts

Unilever Group poised to compete with Nestlé

Modest presence of domestic companies and brands

CATEGORY DATA

Table 41 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 42 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 46 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 47 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 49 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 50 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 51 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 52 Distribution of Ice Cream by Format: % Value 2013-2018
Table 53 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 54 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 56 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Macedonia

HEADLINES

PROSPECTS

Savoury snacks and snacking are the new focus of innovators

Flavours and seasoning strongly influence consumer purchasing decisions

Baked goods and snacking habits limit the true potential of savoury snacks

COMPETITIVE LANDSCAPE

PepsiCo leads savoury snacks in 2018

Domestic company Vitaminka ad ranks second thanks to Stobi Flips superbrand

Domestic companies ably withstand the growing international competition

Summary 3 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 58 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 59 Sales of Savoury Snacks by Category: Value 2013-2018
Table 60 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 61 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 63 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 64 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 65 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 66 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 67 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Macedonia

HEADLINES

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

More low calorie sugar confectionery products are launched

Other sugar confectionery still dominates in 2018

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

Domestic manufacturer Evropa ad ranks second

Higher fragmentation and strong competition in the remaining share of the category

Summary 4 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 69 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 70 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 71 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 72 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 73 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 74 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 75 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 76 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 77 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 78 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 79 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 80 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Macedonia

HEADLINES

PROSPECTS

Increased influence of health and wellness trends shape the category in 2018

Health and wellness responsible for strong growth of dried fruit

Value-added products in the category drive average unit prices up

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads in 2018

Two Turkish companies ably compete, ranking second and third

Several domestic companies maintain a minimal presence

CATEGORY DATA

Table 81 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 83 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 86 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 87 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 88 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 89 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 90 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 91 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 92 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 93 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 94 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 95 Distribution of Snack Bars by Format: % Value 2013-2018
Table 96 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 97 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 98 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 99 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Macedonia

HEADLINES

PROSPECTS

Less time to prepare baby meals leads to strong growth of baby food

Despite negative demographic trends baby food volume demand is stable

Milk formula slows down as breastfeeding is increasingly encouraged

COMPETITIVE LANDSCAPE

Hipp leads baby food in 2018

Podravka dooel ranks second in 2018

International players dominate baby food in Macedonia

CATEGORY DATA

Table 101 Sales of Baby Food by Category: Volume 2013-2018
Table 102 Sales of Baby Food by Category: Value 2013-2018
Table 103 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 104 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 105 NBO Company Shares of Baby Food: % Value 2014-2018
Table 106 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 107 Distribution of Baby Food by Format: % Value 2013-2018
Table 108 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 109 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 110 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 111 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Macedonia

HEADLINES

PROSPECTS

Despite the European butter crisis domestic consumption and unit prices remain stable

Butter blends are increasingly popular while some brands see increased unit prices

Butter continues to gain a good reputation amid increased domestic production

COMPETITIVE LANDSCAPE

Dijamant AD leads butter and spreads and margarine and spreads

DMK Deutsches Milchkontor GmbH leads butter

Domestic companies increase their presence led by IMB Mlekara Bitola

CATEGORY DATA

Table 112 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 113 Sales of Butter and Spreads by Category: Value 2013-2018
Table 114 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 115 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 116 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 117 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 118 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 119 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 120 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 121 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Macedonia

HEADLINES

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Premiumisation of cheese continues in 2018

Spreadable processed cheese witnesses a renaissance

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

Ideal Sipka ranks second in 2018

Domestic cheese brands and manufacturers dominate cheese in Macedonia

CATEGORY DATA

Table 123 Sales of Cheese by Category: Volume 2013-2018
Table 124 Sales of Cheese by Category: Value 2013-2018
Table 125 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 126 Sales of Cheese by Category: % Value Growth 2013-2018
Table 127 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 128 NBO Company Shares of Cheese: % Value 2014-2018
Table 129 LBN Brand Shares of Cheese: % Value 2015-2018
Table 130 Distribution of Cheese by Format: % Value 2013-2018
Table 131 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 132 Forecast Sales of Cheese by Category: Value 2018-2023
Table 133 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Macedonia

HEADLINES

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Two new brands enter targeting lactose-intolerant milk drinkers

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

Croatian Vindija ranks second in drinking milk products

Domestic companies and private label increase their share

CATEGORY DATA

Table 135 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 136 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 137 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 138 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 139 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 140 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 141 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 142 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 143 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 144 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 145 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Macedonia

HEADLINES

PROSPECTS

Cream constitutes the bulk of other dairy sales

Contemporary cooking relies on more cream and other dairy products

Other dairy is set to benefit from more innovation

COMPETITIVE LANDSCAPE

Zott GmbH & Co KG leads other dairy

Domestic IMB Mlekara Bitola ranks second

Other dairy is largely dominated by international players

CATEGORY DATA

Table 146 Sales of Other Dairy by Category: Volume 2013-2018
Table 147 Sales of Other Dairy by Category: Value 2013-2018
Table 148 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 149 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 150 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 151 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 152 Distribution of Other Dairy by Format: % Value 2013-2018
Table 153 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 154 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 155 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 156 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Macedonia

HEADLINES

PROSPECTS

Yoghurt and sour milk products has a long tradition of consumption in Macedonia

The health and wellness craze helps yoghurt and sour milk products maintain healthy growth

Domestic companies additionally focus on launching functional yoghurt brands

COMPETITIVE LANDSCAPE

Croatian company Dukat dd leads yoghurt and sour milk products

Domestic IMB Mlekara Bitola ranks second

Domestic companies maintain a clear competitive advantage over international players

CATEGORY DATA

Table 157 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 158 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 159 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 160 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 161 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 162 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 163 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 167 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Macedonia

HEADLINES

PROSPECTS

Significant dynamism within edible oils

Health and wellness trend drives up sales of other edible oil

Recent acquisition of the Brilijant brand has the potential to reshape the category

COMPETITIVE LANDSCAPE

Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

Serbian company Dijamant ranks second

Balanced presence of domestic and international companies and brands

CATEGORY DATA

Table 168 Sales of Edible Oils by Category: Volume 2013-2018
Table 169 Sales of Edible Oils by Category: Value 2013-2018
Table 170 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 171 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 172 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 173 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 174 Distribution of Edible Oils by Format: % Value 2013-2018
Table 175 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 176 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 177 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 178 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Macedonia

HEADLINES

PROSPECTS

The convenience trend drives up sales of ready meals

Inadequate brand and product supply limit growth of ready meals

Several domestic companies increase their presence by launching new brands

COMPETITIVE LANDSCAPE

Podravka leads ready meals in 2018

Domestic company MIK Sveti Nikole ranks second

International players dominate ready meals in Macedonia

CATEGORY DATA

Table 179 Sales of Ready Meals by Category: Volume 2013-2018
Table 180 Sales of Ready Meals by Category: Value 2013-2018
Table 181 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 182 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 183 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 184 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 185 Distribution of Ready Meals by Format: % Value 2013-2018
Table 186 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 187 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 188 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 189 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Macedonia

HEADLINES

PROSPECTS

Innovation and frequent key new launches are category features in 2018

Home-made alternatives prevent the category from achieving its true potential

Sauces, dressings and condiments will further diversify and internationalise

COMPETITIVE LANDSCAPE

Trgoprodukt leads sauces, dressings and condiments in 2018

Diem-GP ranks second, followed by Nestlé Adriatik Makedonija

Domestic companies have a slight competitive edge over international players

CATEGORY DATA

Table 190 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 191 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 192 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 193 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 194 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 195 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 196 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 200 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Macedonia

HEADLINES

PROSPECTS

Local consumers have less time for making soup

Instant soup records strong growth but still has only a low presence

Dehydrated soup is still dominant

COMPETITIVE LANDSCAPE

Podravka leads soup in 2018

Domestic company Vitaminka ranks second

Soup is dominated by international brands

CATEGORY DATA

Table 201 Sales of Soup by Category: Volume 2013-2018
Table 202 Sales of Soup by Category: Value 2013-2018
Table 203 Sales of Soup by Category: % Volume Growth 2013-2018
Table 204 Sales of Soup by Category: % Value Growth 2013-2018
Table 205 NBO Company Shares of Soup: % Value 2014-2018
Table 206 LBN Brand Shares of Soup: % Value 2015-2018
Table 207 Distribution of Soup by Format: % Value 2013-2018
Table 208 Forecast Sales of Soup by Category: Volume 2018-2023
Table 209 Forecast Sales of Soup by Category: Value 2018-2023
Table 210 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 211 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Macedonia

HEADLINES

PROSPECTS

Leading categories within sweet spreads are mature, leaving little room for growth

Health awareness negatively impacts the image of most sweet spreads

Despite challenges, sweet spreads to maintain volume and value growth

COMPETITIVE LANDSCAPE

Swisslion Takovo leads sweet spreads in 2018

Vitaminka ranks second and increases its value share

Regional players lead within sweet spreads in 2018

CATEGORY DATA

Table 212 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 213 Sales of Sweet Spreads by Category: Value 2013-2018
Table 214 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 215 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 216 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 217 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 218 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 219 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 220 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 221 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 222 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Macedonia

HEADLINES

PROSPECTS

Growing demand for healthier baked goods

Bread matures, while home baking prevents category from higher growth

Flat bread rapidly grows due to influence from other cuisines

COMPETITIVE LANDSCAPE

Elbisco AE leads baked goods in 2018

Artisanal ranks second

Baked goods is a highly fragmented category

CATEGORY DATA

Table 223 Sales of Baked Goods by Category: Volume 2013-2018
Table 224 Sales of Baked Goods by Category: Value 2013-2018
Table 225 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 226 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 227 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 228 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 229 Distribution of Baked Goods by Format: % Value 2013-2018
Table 230 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 231 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 232 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Macedonia

HEADLINES

PROSPECTS

Consumer focus on health and wellness drives sales of breakfast cereals

Breakfast cereals set to experience more significant innovation

Domestic manufacturers increasingly focus on breakfast cereals

COMPETITIVE LANDSCAPE

Cereal Partners Worldwide SA leads breakfast cereals in 2018

Domestic company Vitalia Nikola rapidly gaining share

Internationals hold marginal competitive edge within breakfast cereals

CATEGORY DATA

Table 234 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 235 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 236 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 237 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 238 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 239 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 240 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 241 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 242 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 243 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 244 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Macedonia

HEADLINES

PROSPECTS

Health and wellness trend limits, while convenience trend boosts growth

Good availability of fresh fruit and vegetables limits category’s growth potential

Innovation is set to bring new types of products and brands

COMPETITIVE LANDSCAPE

Domestic company Cermat leads processed fruit and vegetables

Bonum ranks second with a moderately declining value share

Balanced presence of domestic and international players

CATEGORY DATA

Table 245 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 246 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 247 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 248 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 249 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 250 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 251 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 254 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 255 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Macedonia

HEADLINES

PROSPECTS

Local consumers focus on expensive but safer to consume chilled processed meat

Processed seafood remains fairly underdeveloped

Tapas-inspired chilled processed red meat is the latest trend

COMPETITIVE LANDSCAPE

Pekabesko leads processed meat and seafood in 2018

MIK Sveti Nikole ranks second with solid operations of its own retail outlets

Domestic companies dominate processed meat and seafood

CATEGORY DATA

Table 256 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 257 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 258 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 259 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 260 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 261 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 262 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 263 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 264 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 265 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 266 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Macedonia

HEADLINES

PROSPECTS

Domestic rice production and brands prevent internationals from gaining share

Instant noodles records fastest value growth but penetration remains low

Pasta’s increasing premiumisation with gluten-free focus

COMPETITIVE LANDSCAPE

Makprogres strengthens leadership

Maks Strumica gains position

Italian companies led by Riscossa Srl dominate pasta and noodles

CATEGORY DATA

Table 267 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 268 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 269 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 270 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 271 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 272 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 273 NBO Company Shares of Rice: % Value 2014-2018
Table 274 LBN Brand Shares of Rice: % Value 2015-2018
Table 275 NBO Company Shares of Pasta: % Value 2014-2018
Table 276 LBN Brand Shares of Pasta: % Value 2015-2018
Table 277 NBO Company Shares of Noodles: % Value 2014-2018
Table 278 LBN Brand Shares of Noodles: % Value 2015-2018
Table 279 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 280 Distribution of Rice by Format: % Value 2013-2018
Table 281 Distribution of Pasta by Format: % Value 2013-2018
Table 282 Distribution of Noodles by Format: % Value 2013-2018
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Macedonia

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Executive Summary

New Report Guarantee

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

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Table of Contents

Packaged Food in Macedonia

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Macedonia

HEADLINES

PROSPECTS

New flavours, formats and innovation key to success of chocolate confectionery

Chocolate confectionery increasingly depends on the situation in the global market

Premium chocolate brands largely absent

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads chocolate confectionery in 2018

Mondelez International Inc. is closing in and quickly climbing to the top

Minimal presence of domestic brands

CATEGORY DATA

Gum in Macedonia

HEADLINES

PROSPECTS

Gum is a heavily saturated category with little room for strong growth

Mint gum in the form of pellets dominates

Bubble gum outperforms chewing gum in 2018

COMPETITIVE LANDSCAPE

Gum is a highly concentrated confectionery category

William Wrigley Jr Co leads in 2018

AD Makpromet Stip is the only domestic company in gum

CATEGORY DATA

Ice Cream and Frozen Desserts in Macedonia

HEADLINES

PROSPECTS

Ice cream and frozen desserts remains highly seasonal

Demand for ice cream and frozen desserts is beginning to polarise

ulk ice cream dominates, but impulse ice cream performs best

COMPETITIVE LANDSCAPE

Nestlé Adriatik Makedonija dooel leads ice cream and frozen desserts

Unilever Group poised to compete with Nestlé

Modest presence of domestic companies and brands

CATEGORY DATA

Savoury Snacks in Macedonia

HEADLINES

PROSPECTS

Savoury snacks and snacking are the new focus of innovators

Flavours and seasoning strongly influence consumer purchasing decisions

Baked goods and snacking habits limit the true potential of savoury snacks

COMPETITIVE LANDSCAPE

PepsiCo leads savoury snacks in 2018

Domestic company Vitaminka ad ranks second thanks to Stobi Flips superbrand

Domestic companies ably withstand the growing international competition

CATEGORY DATA

Sugar Confectionery in Macedonia

HEADLINES

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

More low calorie sugar confectionery products are launched

Other sugar confectionery still dominates in 2018

COMPETITIVE LANDSCAPE