Packaged Food in Malaysia

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

Category Data

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 25 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 26 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 28 Penetration of Private Label by Category: % Value 2013-2018
Table 29 Distribution of Packaged Food by Format: % Value 2013-2018
Table 30 Distribution of Packaged Food by Format and Category: % Value 2018
Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Edible Oils in Malaysia

HEADLINES

PROSPECTS

Government policy revisions slow volume growth in 2018

Retail selling price of olive oil is subject to currency fluctuations

Incentives to drive sales

COMPETITIVE LANDSCAPE

Leading players defend sales share by catering to all consumer groups

New strategies to push vegetable and seed oil

Deoleo remains the leading olive oil player

CATEGORY DATA

Table 35 Sales of Edible Oils by Category: Volume 2013-2018
Table 36 Sales of Edible Oils by Category: Value 2013-2018
Table 37 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 38 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 40 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 41 Distribution of Edible Oils by Format: % Value 2013-2018
Table 42 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 43 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 44 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Malaysia

HEADLINES

PROSPECTS

Convenience is a key growth driver

Western-style frozen ready meals are increasingly popular

Risk of cannibalisation

COMPETITIVE LANDSCAPE

New product development caters to consumer demand trends

Innovation focuses on key trends

Domestic players drive growth by expanding their distribution networks

CATEGORY DATA

Table 46 Sales of Ready Meals by Category: Volume 2013-2018
Table 47 Sales of Ready Meals by Category: Value 2013-2018
Table 48 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 49 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 51 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 52 Distribution of Ready Meals by Format: % Value 2013-2018
Table 53 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 54 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 55 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Malaysia

HEADLINES

PROSPECTS

Small packs remain the ideal choice

Demographic and price factors inform packaging development

Innovation is key

COMPETITIVE LANDSCAPE

Nestlé engages with consumers to lead

The competitive landscape is fragmented

International companies compete on branding

CATEGORY DATA

Table 57 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 58 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 59 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 60 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 61 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 62 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 63 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 64 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 65 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 66 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 67 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Malaysia

HEADLINES

PROSPECTS

Packaged soup substitutes for home-made soup

Convenience supports the growing demand for packaged soup

Hypermarkets leads distribution

COMPETITIVE LANDSCAPE

Campbell Soup Southeast offers a wide assortment

The leading player seeks to extend its reach

A Clouet & Co enters with new health-orientated soups

CATEGORY DATA

Table 69 Sales of Soup by Category: Volume 2013-2018
Table 70 Sales of Soup by Category: Value 2013-2018
Table 71 Sales of Soup by Category: % Volume Growth 2013-2018
Table 72 Sales of Soup by Category: % Value Growth 2013-2018
Table 73 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 74 NBO Company Shares of Soup: % Value 2014-2018
Table 75 LBN Brand Shares of Soup: % Value 2015-2018
Table 76 Distribution of Soup by Format: % Value 2013-2018
Table 77 Forecast Sales of Soup by Category: Volume 2018-2023
Table 78 Forecast Sales of Soup by Category: Value 2018-2023
Table 79 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 80 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Malaysia

HEADLINES

PROSPECTS

Premiumisation and a depreciating ringgit slow growth

Health concerns see consumers reduce consumption of jams and preserves

Manufacturers look to healthier versions to drive sales

COMPETITIVE LANDSCAPE

Local consumers favour international brands

Internationals seek growth through distribution and packaging

Domestic players switch to avoid direct competition with international rivals

CATEGORY DATA

Table 81 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 82 Sales of Sweet Spreads by Category: Value 2013-2018
Table 83 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 84 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 85 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 86 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 87 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 88 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 89 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 90 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 91 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 92 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Malaysia

HEADLINES

PROSPECTS

Packaged bread and pastries are treated as essential breakfast items

Unpackaged baked goods pose threat to packaged format

COMPETITIVE LANDSCAPE

Leading players launch new variants

Gardenia Bakery retains leadership

Players drive awareness through aggressive marketing campaigns

CATEGORY DATA

Table 93 Sales of Baked Goods by Category: Volume 2013-2018
Table 94 Sales of Baked Goods by Category: Value 2013-2018
Table 95 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 96 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 98 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 99 Distribution of Baked Goods by Format: % Value 2013-2018
Table 100 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 101 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 102 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 103 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Malaysia

HEADLINES

PROSPECTS

Price increase discourages consumers from purchasing breakfast cereals

Consumers have other sources for grains and oats

COMPETITIVE LANDSCAPE

Players add premiumisation with healthier ingredients

Federal Oat Mills is reinventing its growth strategy

CATEGORY DATA

Table 104 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 105 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 106 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 107 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 108 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 109 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 110 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 111 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 112 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 113 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 114 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Malaysia

HEADLINES

PROSPECTS

Rising health considerations are slowing the growth of shelf stable fruit

Low marketing activities drive stagnant growth for processed fruit and vegetables

COMPETITIVE LANDSCAPE

International players dominate processed fruit and vegetables

Players diversify away from category and focusing on foodservice

Domestic players to concentrate on price competition

CATEGORY DATA

Table 115 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 116 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 117 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 118 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 119 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 120 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 121 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 122 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 123 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 124 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Malaysia

HEADLINES

PROSPECTS

Food scandal outbreak impacts shelf stable seafood in 2018

Radical innovation is key to revitalising the category

COMPETITIVE LANDSCAPE

Shelf stable seafood players implement various initiatives to improve brand image

Players create opportunity through joint venture and new segment exploration

CATEGORY DATA

Table 127 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 128 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 129 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 130 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 131 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 132 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 133 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 134 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 135 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 136 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 137 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 138 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 139 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 140 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 141 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Malaysia

HEADLINES

PROSPECTS

Korean-style instant noodles tap into consumers’ preferences

Rice, pasta and noodles remains essential for daily consumption

COMPETITIVE LANDSCAPE

Instant noodles players penetrate with new products and branding

Smaller noodles players to be forced out

Domestic players advertise aggressively and partner with overseas players

CATEGORY DATA

Table 143 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 144 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 145 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 146 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 147 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 148 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 149 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 150 NBO Company Shares of Rice: % Value 2014-2018
Table 151 LBN Brand Shares of Rice: % Value 2015-2018
Table 152 NBO Company Shares of Pasta: % Value 2014-2018
Table 153 LBN Brand Shares of Pasta: % Value 2015-2018
Table 154 NBO Company Shares of Noodles: % Value 2014-2018
Table 155 LBN Brand Shares of Noodles: % Value 2015-2018
Table 156 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 157 Distribution of Rice by Format: % Value 2013-2018
Table 158 Distribution of Pasta by Format: % Value 2013-2018
Table 159 Distribution of Noodles by Format: % Value 2013-2018
Table 160 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 161 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 162 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 163 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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