Packaged Food in Malaysia

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Slowing population growth, taxes, and food scares take their toll on packaged food

Flavour innovations meet young consumers’ demand for new exotic tastes

Players choose small as perfect for both product sizes and independent outlets

Keeping it local and independent to meet consumers’ call for convenience

Slow growth has players looking to food service for fast distribution

FOODSERVICE

Sales to Foodservice

Packaged food suppliers cater to demand for easy preparation due to shortage of foreign workers
Bulk deals direct to foodservice operators gives a win-win result
Holstein Milk and Kawan Food get tasty with foodservice offerings

Consumer Foodservice

Location is key to attract consumers to dine out
Cashless is king for Touch ‘n Go eWallet, as the app leads the mobile trend
Food delivery services take advantage of technology and drop off by drone

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Malaysia

HEADLINES

PROSPECTS

Chocolate confectionery endeavours to convey healthier image with new ingredients

Health trend encourages portion control and boosts bite-size chocolate confectionery

Premium products mainly gifted and see heavy seasonality

COMPETITIVE LANDSCAPE

New launches with local twist extend flavour profile, while others focus on seasonality

Product bundling, partner programmes and price competition key strategies

Packaging used to target specific consumer groups and reduce marketing costs

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Malaysia

HEADLINES

PROSPECTS

Consumers increasingly embrace sugar free gum as healthy alternative

Chewing gum in stick format helps to offset waning sales of bubble gum

Limited marketing campaigns and lack of shelf space hamper growth in gum

COMPETITIVE LANDSCAPE

Wrigley dominates gum and benefits from strong shelf space and wide range

Bubble gum players withdraw products from modern grocery retailers due to high list fees

Changing distribution focus for domestic player Khee San Food in response to stiff competition

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Malaysia

HEADLINES

PROSPECTS

Ice cream driven by impulse purchases, while sales of frozen desserts decline

Take-home ice cream popular among low socioeconomic groups for reasons of cost

Premiumisation in impulse ice cream as consumers seek indulgent, high quality products

COMPETITIVE LANDSCAPE

Nestlé switches from convenience stores to independent small grocers

Flavour extensions, especially local references, make steady progress

Competition in convenience stores intensifies due to consignment freezers

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Malaysia

HEADLINES

PROSPECTS

Slowdown in volume sales due to change in consumer purchasing patterns

Launch of new and exotic flavours widens customer base and consumption occasions

Extensive marketing counterbalances rising price-sensitivity and health consciousness

COMPETITIVE LANDSCAPE

Mondelez and Mamee-Double Decker maintain lead by ensuring prime shelf space

Products with a healthier positioning gather momentum

Players engage in partnerships in order to differentiate

Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Malaysia

HEADLINES

PROSPECTS

Heightened consumer health awareness slows demand for sugar confectionery

Further decline ahead as health awareness increases and diabetes rates rise

Low marketing activity dampens growth in sugar confectionery

COMPETITIVE LANDSCAPE

Industry players invest in smaller pack sizes as consumers reduce sugar intake

New flavour additions from local company Cocoaland Holdings offer wider choice

Innovative product displays improve brand visibility and boost impulse purchases

Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

HEADLINES

PROSPECTS

New product launches support growth, with focus on young adults seeking convenience

Consumers seek alternatives in response to rising health awareness

Seasonal price promotions and free gifts optimise peak sales times

COMPETITIVE LANDSCAPE

International leaders drive sales via innovation

Domestic players compete via price and distribution reach

New flavours and limited editions attract consumer interest

CATEGORY DATA

Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Malaysia

HEADLINES

PROSPECTS

Declining birth rate, food scandals and growing health awareness slow growth of baby food

Short duration of breastfeeding boosts sales of growing-up milk formula

Smaller families and rising disposable incomes boost demand for high quality baby food

COMPETITIVE LANDSCAPE

Leaders Danone and Nestlé focus on premiumisation with quality assurance

Heinz struggles to build share, with interest in its range limited to higher income groups

Kalbe Pharma backs category entry with vigorous marketing campaigns

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Malaysia

HEADLINES

PROSPECTS

Consumer misconceptions hamper growth of butter and spreads and cooking fats

Weak marketing and innovation decelerate growth of butter and spreads

Seasonal purchases stimulate promotional activities, including product bundling

COMPETITIVE LANDSCAPE

Leading players focus on low prices and accessibility

DKSH acquires Auric Pacific, while domestic players focus on foodservice

Health and wellness trend encourages players to provide fortified products

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 121 Sales of Butter and Spreads by Category: Value 2014-2019
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 126 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Malaysia

HEADLINES

PROSPECTS

Adoption of Western lifestyles and menus leads to growth in cheese sales

Children comprise a large consumer base for cheese due to perceived health benefits

Retailers focus on urban and suburban areas, while foodservice operators widen use of cheese on menus

COMPETITIVE LANDSCAPE

Mondelez retains outright lead while Emborg Foods is the most active in 2019

Domestic drinking milk players introduce cheese to compete with international players

More inventive uses of cheese widen consumption occasions

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2014-2019
Table 132 Sales of Cheese by Category: Value 2014-2019
Table 133 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 134 Sales of Cheese by Category: % Value Growth 2014-2019
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 136 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 137 NBO Company Shares of Cheese: % Value 2015-2019
Table 138 LBN Brand Shares of Cheese: % Value 2016-2019
Table 139 Distribution of Cheese by Format: % Value 2014-2019
Table 140 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 141 Forecast Sales of Cheese by Category: Value 2019-2024
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Malaysia

HEADLINES

PROSPECTS

Active innovation and introduction of new products drive sales, especially among the expanding middle class

New product launches appeal to health conscious consumers via fortification

Implementation of sugar tax on milk-based beverages in 2019 set to have an impact

COMPETITIVE LANDSCAPE

Players seek to boost brand awareness and invest in infrastructure

Dutch Lady Milk Industries and Fonterra Brands respond to rising demand by expanding online

Sugar tax encourages new launches of reduced or free from sugar drinking milk products

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 145 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 150 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Malaysia

HEADLINES

PROSPECTS

Consumer awareness lacking for coffee whiteners and cream

Rising health consciousness impacts demand for plain condensed milk

Slow growth as players switch focus to foodservice, although internet retailing is set to rise

COMPETITIVE LANDSCAPE

Fraser & Neave sustains lead thanks to strong marketing including cooking demonstrations

Private label experiences slow growth due to price accessibility of brands

Growing focus on foodservice due to high demand for convenience

CATEGORY DATA

Table 155 Sales of Other Dairy by Category: Volume 2014-2019
Table 156 Sales of Other Dairy by Category: Value 2014-2019
Table 157 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 158 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 159 Sales of Cream by Type: % Value 2014-2019
Table 160 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 161 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 162 Distribution of Other Dairy by Format: % Value 2014-2019
Table 163 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 164 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 165 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Malaysia

HEADLINES

PROSPECTS

Growing health consciousness boosts demand for pre and probiotic yoghurt

Convenience drives growth of yoghurt and sour milk products

Drinking yoghurt impacted by competition from cow’s milk and sour milk products

COMPETITIVE LANDSCAPE

Multinationals reinforce healthy ingredients and reduce packaging

New products aim to mitigate slowdown in drinking yoghurt

Exit of Nutrigen Lite Yo causes contraction in value share for Mamee-Double Decker

CATEGORY DATA

Table 167 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 168 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 170 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 171 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 172 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 173 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 174 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Malaysia

HEADLINES

PROSPECTS

Edible oils’ slow growth in line with ongoing population downturn

Edible oils price hikes drive volume sales for government-subsidised palm oil

Eleventh Malaysia Plan focuses on wellbeing and caps foreign workers by 2020

COMPETITIVE LANDSCAPE

Barred subsidies cause leading players to mix up sunflower blends in larger packs to stay in the race

Oversupply of subsidised palm oil decelerates growth for players

Innovation efforts slowing down as manufacturers protect their margins

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2014-2019
Table 180 Sales of Edible Oils by Category: Value 2014-2019
Table 181 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 182 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 184 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 185 Distribution of Edible Oils by Format: % Value 2014-2019
Table 186 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 187 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Malaysia

HEADLINES

PROSPECTS

Dining out, food delivery, and changing tastes constrain ready meal consumption

Affordability and choice keeps ready meals on the shelf for convenience

Adabi wins consumer loyalty with Halal Certification and tasty new options

COMPETITIVE LANDSCAPE

Snack-sized ready meals look like the next big thing

PK Agro-Industrial Products sees strongest growth with high-demand international cuisines

Internet retailing sales surge and players expand offerings to keep up

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2014-2019
Table 191 Sales of Ready Meals by Category: Value 2014-2019
Table 192 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 193 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 194 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 195 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 196 Distribution of Ready Meals by Format: % Value 2014-2019
Table 197 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 198 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Malaysia

HEADLINES

PROSPECTS

Mass brands dominate retail channels for condiment staples

Small remains beautiful to fit budgets, tastes and spaces

As home cooking declines, manufacturers get inventive with new novel flavours

COMPETITIVE LANDSCAPE

Ajinomoto’s growth is boosted by monosodium glutamate

Consumers say “grazie mille” to Campbell Soup for Prego Mac & Cheese

Ibufood wins consumers’ hearts with sampling and small retailer focus

CATEGORY DATA

Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 205 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Malaysia

HEADLINES

PROSPECTS

Sales growth constrained as many consumers call for fresh and spicy home-made options

Dehydrated soup not to everyone’s tastes and takes a smaller shelf space

Soup simmers slowly overall, with foodservice offering freshly-cooked varieties

COMPETITIVE LANDSCAPE

Campbell remains king of soup and continues to dominate shelf space

Heinz and Unilever pushed to the back shelf and turn their attention to sauces

Domestic players lose taste for soup race, despite spicing things up

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2014-2019
Table 214 Sales of Soup by Category: Value 2014-2019
Table 215 Sales of Soup by Category: % Volume Growth 2014-2019
Table 216 Sales of Soup by Category: % Value Growth 2014-2019
Table 217 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 218 NBO Company Shares of Soup: % Value 2015-2019
Table 219 LBN Brand Shares of Soup: % Value 2016-2019
Table 220 Distribution of Soup by Format: % Value 2014-2019
Table 221 Forecast Sales of Soup by Category: Volume 2019-2024
Table 222 Forecast Sales of Soup by Category: Value 2019-2024
Table 223 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 224 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Malaysia

HEADLINES

PROSPECTS

Festive promotions boost premium sweet treats, despite price sensitivity

Fake honey news gives consumers bees in their bonnets and slows growth

Homemade and low sugar preserves are keeping consumers sweet

COMPETITIVE LANDSCAPE

New Skippy squeeze pouch gives Hormel Foods a leap ahead

Coconut jam is knocked off its post due to price hikes and homemade trend

Promotions and marketing on the downturn due to slowing demand

CATEGORY DATA

Table 225 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 226 Sales of Sweet Spreads by Category: Value 2014-2019
Table 227 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 228 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 229 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 230 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 231 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 232 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 233 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 234 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 235 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 236 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Malaysia

HEADLINES

PROSPECTS

The trend for artisanal and unpackaged continues to whet consumers’ appetites

Dessert mixes and frozen baked goods see almost sub-zero volume growth

Slow growth ahead reflects maturity and declining population growth

COMPETITIVE LANDSCAPE

Italian Baker puts Gardenia Bakery through its paces in packaged pastries

Kawan Food keeps its loyal consumers happy with new frozen treats

Ben Fortune slows down promotional activity in frozen baked goods

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2014-2019
Table 238 Sales of Baked Goods by Category: Value 2014-2019
Table 239 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 240 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 241 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 242 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 243 Distribution of Baked Goods by Format: % Value 2014-2019
Table 244 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 245 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 246 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 247 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Malaysia

HEADLINES

PROSPECTS

Innovation in cereal bars threatens breakfast cereals’ place at the table

Flakes proving prosperous as an ingredient in other cuisine

Consumers are seeking healthier, more affordable, and convenient options

COMPETITIVE LANDSCAPE

Kellogg and Quaker compete to get creative with hot cereals and flakes

Nestlé maintains share, with Kellogg hot on its heels

Players appeal to consumers’ taste buds with tasty wellness options and sampling

CATEGORY DATA

Table 248 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 249 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 250 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 251 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 252 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 253 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 254 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 255 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 256 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 257 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 258 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Malaysia

HEADLINES

PROSPECTS

Health-conscious consumers say no to sugar and players say no to high shelf fees

Foodservice cooks up a solution to end the profit freeze on processed fruit and vegetables

Consumers destined to choose fresh, unless players boost benefits of processed ingredients

COMPETITIVE LANDSCAPE

Del Monte continues to lose value share, as domestic players offer price promotions

Heinz Wattie’s means business by winning consumers and foodservice alike

Frozen potatoes selling like hot chips, as fresh potato stock goes under

CATEGORY DATA

Table 259 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 260 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 261 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 262 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 263 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 264 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 265 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 266 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Malaysia

HEADLINES

PROSPECTS

Pork virus scare causes blanket ban on imported pig meat

Shelf stable seafood still a can of worms after fishy food scandals

Processed meat and poultry on the decline, as consumers look to fresh and local

COMPETITIVE LANDSCAPE

African Swine Fever continues to affect import sales as consumers shy away

Sardine players turn to tuna to beat roundworm scandal

Consumers say hello to Yeo, as Giant falls and worms take out King Cup and Cinta

CATEGORY DATA

Table 271 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 272 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 273 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 274 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 275 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 276 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 277 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 278 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 279 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 280 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 281 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 282 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 283 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 285 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Malaysia

HEADLINES

PROSPECTS

Manufacturers spice up staples with easy-to-prepare sauces and vegan options

Dried pasta and instant noodles get a makeover to boost value growth

Limited edition exotic flavours and Korean tastes excite younger noodle consumers

COMPETITIVE LANDSCAPE

Campbell and Barilla see strongest value growth, as other players boost marketing to keep up

Spicy noodles look here to stay, but limited editions could be a short term win

Taxes, bigger players, and new tastes create waves in noodles

CATEGORY DATA

Table 287 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 288 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 289 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 290 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 291 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 292 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 293 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 294 NBO Company Shares of Rice: % Value 2015-2019
Table 295 LBN Brand Shares of Rice: % Value 2016-2019
Table 296 NBO Company Shares of Pasta: % Value 2015-2019
Table 297 LBN Brand Shares of Pasta: % Value 2016-2019
Table 298 NBO Company Shares of Noodles: % Value 2015-2019
Table 299 LBN Brand Shares of Noodles: % Value 2016-2019
Table 300 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 301 Distribution of Rice by Format: % Value 2014-2019
Table 302 Distribution of Pasta by Format: % Value 2014-2019
Table 303 Distribution of Noodles by Format: % Value 2014-2019
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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