Packaged Food in Malaysia

Packaged Food in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures partner with consumers ongoing fear of socialising, impacting sales of packaged food to foodservice
Packaged food players move stock from foodservice to retailers, as foodservice outlets place minimal orders 
 Players exit the landscape due to COVID-19, unable to remain profitable during 2020 

Consumer Foodservice

Lockdown restrictions impact consumer foodservice sales, with some outlets closing down
Takeaway, delivery and drive-through services allow foodservice players to continue making sales
Foodservice suffers from a lack of tourism, with international travellers avoiding trips

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Chocolate pouches and bags will see strong retail volume growth as health conscious consumers switch to bite-sized chocolate

New product development will become a key strategy for many manufacturers in Malaysia during 2020

Impulse purchases will remain the highest channel for buying chocolate confectionery

RECOVERY AND OPPORTUNITIES

Local ingredients will become increasingly important in the forecast period, as companies seek to stand out

Local distribution capabilities are expected to be vital throughout the forecast period in the aftermath of COVID-19

As recession hits Malaysia, price promotions are likely to be important to encourage purchasing

Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Health conscious Malaysian consumers are expected to turn away from high-sugar bubble gum

Chewing gum alternatives likely to squeeze bubble gum out, with new varieties and flavours directly competing

International players will continue to dominate gum, with convenience store distribution playing an important role

RECOVERY AND OPPORTUNITIES

The impact of COVID-19 is likely to lead to the decline of gum as a non-essential item, though it may still be used as an alternative to smoking

Health will continue to be an important consideration for consumers during the forecast period, and will likely lead to bubble gum sales shrinking further

Domestic players are expected to shrink into the forecast period, as they lose shelf space to international giants

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Malaysia

KEY DATA FINDINGS

2020 IMPACT

An increasingly health conscious consumer base will slow demand for sugar confectionery

Convenience stores are the key distribution channel for sugar confectionery

Medicated confectionery will see a boost in value retail sales in 2020, due to health concerns

RECOVERY AND OPPORTUNITIES

As health awareness increases and diabetes rates rise, sugar confectionery is likely to continue declining into the forecast period

Social media is likely to become important to international companies into the forecast period

Price reductions and promotional bundle sales are likely to be important into the near forecast period, as consumers become more price sensitive

Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits will see a rise in volume sales in 2020 as Malaysians stock up on essential items

New products are expected to launch in 2020, particularly healthy and local snacks

Snacks bars is expected to become increasingly competitive during the review period, with health a vital factor

RECOVERY AND OPPORTUNITIES

Health will be a key trend into the forecast period, but manufacturers need to be aware of local lifestyle habits

Consumers are expected to shift to a more fluid consumption of snack bars during the forecast period

Sweet biscuits, snack bars and fruit snacks may need to collaborate to raise awareness

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Premiumisation of new launches will cater to Malaysians’ increasingly sophisticated taste

The expansion of convenience stores is expected to boost sales of impulse ice cream

The impact of COVID-19 is expected to hit ice cream value sales hard

RECOVERY AND OPPORTUNITIES

The popularity of niche, local and artisanal ice cream is expected to grow into the forecast period

Take-home dairy ice cream is likely to continue to see strong sales into the forecast period, with the lower price point attracting recession hit consumers

Premium ice cream players are likely to turn to foodservice channels, though this may be slowed by the impact of COVID-19

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Increased health awareness pushes companies to use ingredients perceived to be healthy

Unique flavours and innovation are likely to become essential, as consumers seek new experiences

Savoury snacks have seen a boon over lockdown, and are expected to maintain popularity through the review period

RECOVERY AND OPPORTUNITIES

New launches will be an important marketing strategy for brands into the forecast period

Savoury snacks manufacturers will need to focus on healthy ingredients into the forecast period

Price will become an important factor in savoury snack consumption, as economic uncertainty encourages price sensitivity

Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Demand for formula negatively impacted by rise in breast feeding during pandemic

Growth hit by declining birth rate, food scandals and rising health awareness

Leading brands increasing focus on premiumisation and quality assurance

RECOVERY AND OPPORTUNITIES

Growing focus on homemade food represents potential threat to future sales

Exclusive launches helping to drive shift towards e-commerce

Smaller families and rising incomes boost demand for high quality baby food

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Demand boosted by growing interest in more elaborate home cooked meals

Consumer misconceptions hamper growth of butter and spreads and cooking fats

Leading players focus on low prices and accessibility

RECOVERY AND OPPORTUNITIES

Limited investment in marketing and innovation could restrict growth

Sales boosted by seasonal and bundling promotional activities

Growing focus on fortification in response to health and wellness trend

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Demand for cheese supported by rise in popularity of home cooking during lockdown

Shift towards Western lifestyle trends supports demand for cheese

Mondelez leverages strong reputation of Kraft range to remain in pole position

RECOVERY AND OPPORTUNITIES

Growing competition from cheese offered by domestic drinking milk players

Leading brands look to promote consumption occasions with innovative offers

Awareness boosted by growing use of cheese by foodservice operators

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Rising health awareness drives demand, despite uncertainty over COVID-19

Focus on attracting expanding middle class with new innovative brands

Entry of new brands continues to fuel expansion of other milk alternatives

RECOVERY AND OPPORTUNITIES

Players seek to boost brand awareness and invest in infrastructure

Launch of fortified products targeting health conscious consumers

Leading brands look to expand outreach by embracing e-commerce

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fuels interest in healthier drinking and high protein yoghurt

Demand for pre and probiotic yoghurt boosted by rising consumer health awareness

Strong competition driving increasing fragmentation within yoghurt

RECOVERY AND OPPORTUNITIES

Rising demand for convenience to drive innovation over coming years

Shift to cow’s milk and sour milk products comes at expense of drinking yoghurt

Leading brands focus on natural ingredients in response to rising health awareness

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Rise in home cooking boosts demand for higher quality other dairy products

Demand for coffee whiteners and cream limited by low consumer awareness

Strong and innovative marketing and distribution key to success

RECOVERY AND OPPORTUNITIES

Rising health consciousness represents threat to plain condensed milk

Producers focusing more on e-commerce in bid to extend outreach

Growing focus on new innovative marketing and promotion techniques

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosts demand for edible oils

Government subsidies continue to influence market demand

Olive oil benefiting from healthy image

RECOVERY AND OPPORTUNITIES

Growth set to stabilise as foodservice outlets reopen

Palm oil producers looking to balance supply and demand

Health on the menu with olive oil set to benefit

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020
Table 180 Sales of Edible Oils by Category: Value 2015-2020
Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 185 Distribution of Edible Oils by Format: % Value 2015-2020
Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile ready meals in response to Movement Control Order

Affordability and availability key strengths for frozen and shelf stable ready meals

COVID-19 presents challenges and opportunities for manufacturers

RECOVERY AND OPPORTUNITIES

Ready meals expected to see more stable growth as foodservice outlets reopen

Foodservice offering greater potential for ready meals

Frozen pizza expected to suffer from stiff competition with foodservice

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020
Table 191 Sales of Ready Meals by Category: Value 2015-2020
Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 194 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 195 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 196 Distribution of Ready Meals by Format: % Value 2015-2020
Table 197 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 198 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile key cooking ingredients and table sauces

Value the key concern as consumers come under financial pressure

Availability the key to success in 2020

RECOVERY AND OPPORTUNITIES

Busy lives leave less time for cooking

E-commerce offers strong potential for expansion

COVID-19 could impact supply of imported products

CATEGORY DATA

Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 205 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Honey benefiting from health claims

Nut and seed based spreads: Affordable, convenient and tasty

Health concerns prevent stronger growth for jams and preserves

RECOVERY AND OPPORTUNITIES

Prices set to rise due to supply shortages

Honey creating a buzz as consumers pursue healthier lifestyles

Jams and preserves too sweet for health-conscious Malaysians

CATEGORY DATA

Table 213 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 214 Sales of Sweet Spreads by Category: Value 2015-2020
Table 215 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 216 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 217 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 218 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 219 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 220 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 221 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 222 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 223 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 224 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Shelf stable soup benefits from COVID-19-related stockpiling

Dehydrated and instant soup lack variety and freshness

Campbell Soup remains king thanks to strong distribution

RECOVERY AND OPPORTUNITIES

Dehydrated soup losing interest with little hope for improvement

Instant soup sales expected to stagnate as prices rise

Shelf stable soup the most promising area thanks to low prices and wider variety

CATEGORY DATA

Table 225 Sales of Soup by Category: Volume 2015-2020
Table 226 Sales of Soup by Category: Value 2015-2020
Table 227 Sales of Soup by Category: % Volume Growth 2015-2020
Table 228 Sales of Soup by Category: % Value Growth 2015-2020
Table 229 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 230 NBO Company Shares of Soup: % Value 2016-2020
Table 231 LBN Brand Shares of Soup: % Value 2017-2020
Table 232 Distribution of Soup by Format: % Value 2015-2020
Table 233 Forecast Sales of Soup by Category: Volume 2020-2025
Table 234 Forecast Sales of Soup by Category: Value 2020-2025
Table 235 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 236 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Local producers come under pressure to meet increased demand for packaged leavened bread

Kawan benefiting from increased interest in frozen baked goods

Distribution issues harm unpackaged baked goods sales

RECOVERY AND OPPORTUNITIES

Unpackaged baked goods set to benefit from good taste and good value

Health on the menu as companies adapt to changing consumer demands

Foodservice sales set for slow recovery as consumers venture out again

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2015-2020
Table 238 Sales of Baked Goods by Category: Value 2015-2020
Table 239 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 240 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 241 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 242 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 243 Distribution of Baked Goods by Format: % Value 2015-2020
Table 244 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 245 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 246 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 247 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Viewed as non-essential, sales of breakfast cereals fail to take off during Movement Control Order

Health and convenience key growth drivers

Nestlé and Kellogg retain dominance

RECOVERY AND OPPORTUNITIES

Breakfast cereals could struggle for growth due to competition from other options

Innovation as a pathway to growth

Health and wellness expected to influence new product development

CATEGORY DATA

Table 248 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 249 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 250 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 251 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 252 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 253 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 254 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 255 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 256 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 257 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 258 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Disruption to supply and distribution of fresh products drives demand

Contaminated products from China damage sales of shelf stable meat

Local production gives advantage to frozen poultry and seafood

RECOVERY AND OPPORTUNITIES

Growth set to stabilise as foodservice outlets and wet markets reopen

Chilled meat substitutes stands to benefit from healthy image

Manufacturers could turn to foodservice for growth

CATEGORY DATA

Table 259 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 260 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 261 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 262 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 263 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 264 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 265 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 266 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 267 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 268 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 269 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 270 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 271 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 272 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 273 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 274 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Malaysia

KEY DATA FINDINGS

2020 IMPACT

MCO sees consumers stockpiling food supplies

Non-essential products fail to take off during 2020

Local brands outperform imported brands

RECOVERY AND OPPORTUNITIES

Price pressure expected to see consumers shift to fresh produce

Frozen processed fruit and vegetables set to see further innovation

Players expected to focus on use of natural and healthy ingredients

CATEGORY DATA

Table 275 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 276 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 277 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 278 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 279 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 280 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 281 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 282 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Rice and noodles see sales boom in 2020 as consumers stockpile

Pasta benefits from novelty factor as consumers tire of traditional dishes

Distribution comes into focus as COVID-19 disrupts the competitive landscape

RECOVERY AND OPPORTUNITIES

Pasta and noodles face bright future as convenient and tasty meal options

Foodservice sales set to bounce back as outlets reopen

E-commerce offers potential for expansion

CATEGORY DATA

Table 287 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 288 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 289 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 290 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 291 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 292 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 293 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 294 NBO Company Shares of Rice: % Value 2016-2020
Table 295 LBN Brand Shares of Rice: % Value 2017-2020
Table 296 NBO Company Shares of Pasta: % Value 2016-2020
Table 297 LBN Brand Shares of Pasta: % Value 2017-2020
Table 298 NBO Company Shares of Noodles: % Value 2016-2020
Table 299 LBN Brand Shares of Noodles: % Value 2017-2020
Table 300 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 301 Distribution of Rice by Format: % Value 2015-2020
Table 302 Distribution of Pasta by Format: % Value 2015-2020
Table 303 Distribution of Noodles by Format: % Value 2015-2020
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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