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Learn moreDec 2020
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Due to the outbreak of COVID-19 in Malaysia, on 18 March, the government implemented The Malaysia Movement Control Order (MCO), which closed borders and allowed only essential stores to remain open, such as grocery stores and pharmacies, but limited their opening hours. Foodservice outlets were closed for dine-in options, with only takeaway and delivery permitted.
The Malaysian borders were closed to foreigners during March. The Malaysia Movement Control Order (MCO) started on 18 March and included measures such as limited operating hours for grocery retailers from 08.
Nestlé is set to retain its lead in 2020, with popular brand Maggi, seeing an increase in share due to consumer stockpiling. As a response to the increased price-sensitivity, Nestlé also focused on lowering its price-points, especially across its chocolate confectionery, to encourage sales.
Independent grocery retailers are predicted to remain the leading retailing channel in 2020; however, due to the outbreak of COVID-19, there were some shifts seen on the retailing landscape.
The foodservice industry was significantly impacted by the COVID-19 pandemic, with outlets closed during the Malaysia Movement Control Order, reducing foodservice players revenue streams to takeaway and delivery. In addition, not all foodservice players could offer these options, if they were not financially viable.
Recovery from COVID-19 is expected to begin during 2021, as home-consumption experiences a slowdown, and foodservice players see an increase in guests. Consumers are expected to cook less at home and dine out frequently since heightened home cooking in 2020, will create an appetite for foodservice visits.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaged food industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Packaged food in Malaysia market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.