Packaged Food in Malaysia

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Slowing population growth, taxes, and food scares take their toll on packaged food

Flavour innovations meet young consumers’ demand for new exotic tastes

Players choose small as perfect for both product sizes and independent outlets

Keeping it local and independent to meet consumers’ call for convenience

Slow growth has players looking to food service for fast distribution

FOODSERVICE

Sales to Foodservice

Packaged food suppliers cater to demand for easy preparation due to shortage of foreign workers
Bulk deals direct to foodservice operators gives a win-win result
Holstein Milk and Kawan Food get tasty with foodservice offerings

Consumer Foodservice

Location is key to attract consumers to dine out
Cashless is king for Touch ‘n Go eWallet, as the app leads the mobile trend
Food delivery services take advantage of technology and drop off by drone

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Baked Goods in Malaysia

HEADLINES

PROSPECTS

The trend for artisanal and unpackaged continues to whet consumers’ appetites

Dessert mixes and frozen baked goods see almost sub-zero volume growth

Slow growth ahead reflects maturity and declining population growth

COMPETITIVE LANDSCAPE

Italian Baker puts Gardenia Bakery through its paces in packaged pastries

Kawan Food keeps its loyal consumers happy with new frozen treats

Ben Fortune slows down promotional activity in frozen baked goods

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2014-2019
Table 20 Sales of Baked Goods by Category: Value 2014-2019
Table 21 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 22 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 24 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 25 Distribution of Baked Goods by Format: % Value 2014-2019
Table 26 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 27 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 28 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Malaysia

HEADLINES

PROSPECTS

Innovation in cereal bars threatens breakfast cereals’ place at the table

Flakes proving prosperous as an ingredient in other cuisine

Consumers are seeking healthier, more affordable, and convenient options

COMPETITIVE LANDSCAPE

Kellogg and Quaker compete to get creative with hot cereals and flakes

Nestlé maintains share, with Kellogg hot on its heels

Players appeal to consumers’ taste buds with tasty wellness options and sampling

CATEGORY DATA

Table 30 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 31 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 32 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 33 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 35 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 36 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 37 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 38 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 39 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Malaysia

HEADLINES

PROSPECTS

Health-conscious consumers say no to sugar and players say no to high shelf fees

Foodservice cooks up a solution to end the profit freeze on processed fruit and vegetables

Consumers destined to choose fresh, unless players boost benefits of processed ingredients

COMPETITIVE LANDSCAPE

Del Monte continues to lose value share, as domestic players offer price promotions

Heinz Wattie’s means business by winning consumers and foodservice alike

Frozen potatoes selling like hot chips, as fresh potato stock goes under

CATEGORY DATA

Table 41 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 42 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 43 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 44 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 45 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 46 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 47 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 48 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Malaysia

HEADLINES

PROSPECTS

Pork virus scare causes blanket ban on imported pig meat

Shelf stable seafood still a can of worms after fishy food scandals

Processed meat and poultry on the decline, as consumers look to fresh and local

COMPETITIVE LANDSCAPE

African Swine Fever continues to affect import sales as consumers shy away

Sardine players turn to tuna to beat roundworm scandal

Consumers say hello to Yeo, as Giant falls and worms take out King Cup and Cinta

CATEGORY DATA

Table 53 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 54 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 55 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 56 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 57 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 58 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 59 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 60 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 61 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 62 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 63 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 64 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 65 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 66 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 67 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Malaysia

HEADLINES

PROSPECTS

Manufacturers spice up staples with easy-to-prepare sauces and vegan options

Dried pasta and instant noodles get a makeover to boost value growth

Limited edition exotic flavours and Korean tastes excite younger noodle consumers

COMPETITIVE LANDSCAPE

Campbell and Barilla see strongest value growth, as other players boost marketing to keep up

Spicy noodles look here to stay, but limited editions could be a short term win

Taxes, bigger players, and new tastes create waves in noodles

CATEGORY DATA

Table 69 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 70 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 71 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 72 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 73 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 74 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 75 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 76 NBO Company Shares of Rice: % Value 2015-2019
Table 77 LBN Brand Shares of Rice: % Value 2016-2019
Table 78 NBO Company Shares of Pasta: % Value 2015-2019
Table 79 LBN Brand Shares of Pasta: % Value 2016-2019
Table 80 NBO Company Shares of Noodles: % Value 2015-2019
Table 81 LBN Brand Shares of Noodles: % Value 2016-2019
Table 82 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 83 Distribution of Rice by Format: % Value 2014-2019
Table 84 Distribution of Pasta by Format: % Value 2014-2019
Table 85 Distribution of Noodles by Format: % Value 2014-2019
Table 86 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

---