Packaged Food in Malaysia

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Slowing population growth, taxes, and food scares take their toll on packaged food

Flavour innovations meet young consumers’ demand for new exotic tastes

Players choose small as perfect for both product sizes and independent outlets

Keeping it local and independent to meet consumers’ call for convenience

Slow growth has players looking to food service for fast distribution

FOODSERVICE

Sales to Foodservice

Packaged food suppliers cater to demand for easy preparation due to shortage of foreign workers
Bulk deals direct to foodservice operators gives a win-win result
Holstein Milk and Kawan Food get tasty with foodservice offerings

Consumer Foodservice

Location is key to attract consumers to dine out
Cashless is king for Touch ‘n Go eWallet, as the app leads the mobile trend
Food delivery services take advantage of technology and drop off by drone

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Baby Food in Malaysia

HEADLINES

PROSPECTS

Declining birth rate, food scandals and growing health awareness slow growth of baby food

Short duration of breastfeeding boosts sales of growing-up milk formula

Smaller families and rising disposable incomes boost demand for high quality baby food

COMPETITIVE LANDSCAPE

Leaders Danone and Nestlé focus on premiumisation with quality assurance

Heinz struggles to build share, with interest in its range limited to higher income groups

Kalbe Pharma backs category entry with vigorous marketing campaigns

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2014-2019
Table 20 Sales of Baby Food by Category: Value 2014-2019
Table 21 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Baby Food: % Value 2015-2019
Table 24 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 25 Distribution of Baby Food by Format: % Value 2014-2019
Table 26 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Malaysia

HEADLINES

PROSPECTS

Consumer misconceptions hamper growth of butter and spreads and cooking fats

Weak marketing and innovation decelerate growth of butter and spreads

Seasonal purchases stimulate promotional activities, including product bundling

COMPETITIVE LANDSCAPE

Leading players focus on low prices and accessibility

DKSH acquires Auric Pacific, while domestic players focus on foodservice

Health and wellness trend encourages players to provide fortified products

CATEGORY DATA

Table 30 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 31 Sales of Butter and Spreads by Category: Value 2014-2019
Table 32 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 33 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 35 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 36 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 37 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 38 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 39 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Malaysia

HEADLINES

PROSPECTS

Adoption of Western lifestyles and menus leads to growth in cheese sales

Children comprise a large consumer base for cheese due to perceived health benefits

Retailers focus on urban and suburban areas, while foodservice operators widen use of cheese on menus

COMPETITIVE LANDSCAPE

Mondelez retains outright lead while Emborg Foods is the most active in 2019

Domestic drinking milk players introduce cheese to compete with international players

More inventive uses of cheese widen consumption occasions

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2014-2019
Table 42 Sales of Cheese by Category: Value 2014-2019
Table 43 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 44 Sales of Cheese by Category: % Value Growth 2014-2019
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 46 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 47 NBO Company Shares of Cheese: % Value 2015-2019
Table 48 LBN Brand Shares of Cheese: % Value 2016-2019
Table 49 Distribution of Cheese by Format: % Value 2014-2019
Table 50 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 51 Forecast Sales of Cheese by Category: Value 2019-2024
Table 52 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Malaysia

HEADLINES

PROSPECTS

Active innovation and introduction of new products drive sales, especially among the expanding middle class

New product launches appeal to health conscious consumers via fortification

Implementation of sugar tax on milk-based beverages in 2019 set to have an impact

COMPETITIVE LANDSCAPE

Players seek to boost brand awareness and invest in infrastructure

Dutch Lady Milk Industries and Fonterra Brands respond to rising demand by expanding online

Sugar tax encourages new launches of reduced or free from sugar drinking milk products

CATEGORY DATA

Table 54 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 55 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 56 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 57 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 59 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 60 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 62 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Malaysia

HEADLINES

PROSPECTS

Consumer awareness lacking for coffee whiteners and cream

Rising health consciousness impacts demand for plain condensed milk

Slow growth as players switch focus to foodservice, although internet retailing is set to rise

COMPETITIVE LANDSCAPE

Fraser & Neave sustains lead thanks to strong marketing including cooking demonstrations

Private label experiences slow growth due to price accessibility of brands

Growing focus on foodservice due to high demand for convenience

CATEGORY DATA

Table 65 Sales of Other Dairy by Category: Volume 2014-2019
Table 66 Sales of Other Dairy by Category: Value 2014-2019
Table 67 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 68 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 69 Sales of Cream by Type: % Value 2014-2019
Table 70 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 71 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 72 Distribution of Other Dairy by Format: % Value 2014-2019
Table 73 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 74 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 75 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Malaysia

HEADLINES

PROSPECTS

Growing health consciousness boosts demand for pre and probiotic yoghurt

Convenience drives growth of yoghurt and sour milk products

Drinking yoghurt impacted by competition from cow’s milk and sour milk products

COMPETITIVE LANDSCAPE

Multinationals reinforce healthy ingredients and reduce packaging

New products aim to mitigate slowdown in drinking yoghurt

Exit of Nutrigen Lite Yo causes contraction in value share for Mamee-Double Decker

CATEGORY DATA

Table 77 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 78 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 79 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 80 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 81 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 82 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 83 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 84 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 85 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 86 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 87 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Malaysia

HEADLINES

PROSPECTS

Edible oils’ slow growth in line with ongoing population downturn

Edible oils price hikes drive volume sales for government-subsidised palm oil

Eleventh Malaysia Plan focuses on wellbeing and caps foreign workers by 2020

COMPETITIVE LANDSCAPE

Barred subsidies cause leading players to mix up sunflower blends in larger packs to stay in the race

Oversupply of subsidised palm oil decelerates growth for players

Innovation efforts slowing down as manufacturers protect their margins

CATEGORY DATA

Table 89 Sales of Edible Oils by Category: Volume 2014-2019
Table 90 Sales of Edible Oils by Category: Value 2014-2019
Table 91 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 92 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 94 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 95 Distribution of Edible Oils by Format: % Value 2014-2019
Table 96 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 97 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 98 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 99 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Malaysia

HEADLINES

PROSPECTS

Dining out, food delivery, and changing tastes constrain ready meal consumption

Affordability and choice keeps ready meals on the shelf for convenience

Adabi wins consumer loyalty with Halal Certification and tasty new options

COMPETITIVE LANDSCAPE

Snack-sized ready meals look like the next big thing

PK Agro-Industrial Products sees strongest growth with high-demand international cuisines

Internet retailing sales surge and players expand offerings to keep up

CATEGORY DATA

Table 100 Sales of Ready Meals by Category: Volume 2014-2019
Table 101 Sales of Ready Meals by Category: Value 2014-2019
Table 102 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 103 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 104 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 105 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 106 Distribution of Ready Meals by Format: % Value 2014-2019
Table 107 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 108 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 109 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 110 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Malaysia

HEADLINES

PROSPECTS

Mass brands dominate retail channels for condiment staples

Small remains beautiful to fit budgets, tastes and spaces

As home cooking declines, manufacturers get inventive with new novel flavours

COMPETITIVE LANDSCAPE

Ajinomoto’s growth is boosted by monosodium glutamate

Consumers say “grazie mille” to Campbell Soup for Prego Mac & Cheese

Ibufood wins consumers’ hearts with sampling and small retailer focus

CATEGORY DATA

Table 111 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 112 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 113 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 114 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 115 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 116 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 117 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 118 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 119 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 120 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 121 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 122 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Malaysia

HEADLINES

PROSPECTS

Sales growth constrained as many consumers call for fresh and spicy home-made options

Dehydrated soup not to everyone’s tastes and takes a smaller shelf space

Soup simmers slowly overall, with foodservice offering freshly-cooked varieties

COMPETITIVE LANDSCAPE

Campbell remains king of soup and continues to dominate shelf space

Heinz and Unilever pushed to the back shelf and turn their attention to sauces

Domestic players lose taste for soup race, despite spicing things up

CATEGORY DATA

Table 123 Sales of Soup by Category: Volume 2014-2019
Table 124 Sales of Soup by Category: Value 2014-2019
Table 125 Sales of Soup by Category: % Volume Growth 2014-2019
Table 126 Sales of Soup by Category: % Value Growth 2014-2019
Table 127 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 128 NBO Company Shares of Soup: % Value 2015-2019
Table 129 LBN Brand Shares of Soup: % Value 2016-2019
Table 130 Distribution of Soup by Format: % Value 2014-2019
Table 131 Forecast Sales of Soup by Category: Volume 2019-2024
Table 132 Forecast Sales of Soup by Category: Value 2019-2024
Table 133 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Malaysia

HEADLINES

PROSPECTS

Festive promotions boost premium sweet treats, despite price sensitivity

Fake honey news gives consumers bees in their bonnets and slows growth

Homemade and low sugar preserves are keeping consumers sweet

COMPETITIVE LANDSCAPE

New Skippy squeeze pouch gives Hormel Foods a leap ahead

Coconut jam is knocked off its post due to price hikes and homemade trend

Promotions and marketing on the downturn due to slowing demand

CATEGORY DATA

Table 135 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 136 Sales of Sweet Spreads by Category: Value 2014-2019
Table 137 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 138 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 139 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 140 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 141 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 142 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 143 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 144 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 145 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 146 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Malaysia

HEADLINES

PROSPECTS

The trend for artisanal and unpackaged continues to whet consumers’ appetites

Dessert mixes and frozen baked goods see almost sub-zero volume growth

Slow growth ahead reflects maturity and declining population growth

COMPETITIVE LANDSCAPE

Italian Baker puts Gardenia Bakery through its paces in packaged pastries

Kawan Food keeps its loyal consumers happy with new frozen treats

Ben Fortune slows down promotional activity in frozen baked goods

CATEGORY DATA

Table 147 Sales of Baked Goods by Category: Volume 2014-2019
Table 148 Sales of Baked Goods by Category: Value 2014-2019
Table 149 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 150 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 151 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 152 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 153 Distribution of Baked Goods by Format: % Value 2014-2019
Table 154 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 155 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 156 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 157 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Malaysia

HEADLINES

PROSPECTS

Innovation in cereal bars threatens breakfast cereals’ place at the table

Flakes proving prosperous as an ingredient in other cuisine

Consumers are seeking healthier, more affordable, and convenient options

COMPETITIVE LANDSCAPE

Kellogg and Quaker compete to get creative with hot cereals and flakes

Nestlé maintains share, with Kellogg hot on its heels

Players appeal to consumers’ taste buds with tasty wellness options and sampling

CATEGORY DATA

Table 158 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 159 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 160 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 161 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 162 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 163 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 164 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 165 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 166 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 167 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 168 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Malaysia

HEADLINES

PROSPECTS

Health-conscious consumers say no to sugar and players say no to high shelf fees

Foodservice cooks up a solution to end the profit freeze on processed fruit and vegetables

Consumers destined to choose fresh, unless players boost benefits of processed ingredients

COMPETITIVE LANDSCAPE

Del Monte continues to lose value share, as domestic players offer price promotions

Heinz Wattie’s means business by winning consumers and foodservice alike

Frozen potatoes selling like hot chips, as fresh potato stock goes under

CATEGORY DATA

Table 169 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 170 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 171 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 172 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 173 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 174 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 175 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 176 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 177 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 178 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 179 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 180 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Malaysia

HEADLINES

PROSPECTS

Pork virus scare causes blanket ban on imported pig meat

Shelf stable seafood still a can of worms after fishy food scandals

Processed meat and poultry on the decline, as consumers look to fresh and local

COMPETITIVE LANDSCAPE

African Swine Fever continues to affect import sales as consumers shy away

Sardine players turn to tuna to beat roundworm scandal

Consumers say hello to Yeo, as Giant falls and worms take out King Cup and Cinta

CATEGORY DATA

Table 181 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 182 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 183 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 184 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 185 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 186 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 187 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 188 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 189 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 190 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 191 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 192 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 193 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 194 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 195 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 196 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Malaysia

HEADLINES

PROSPECTS

Manufacturers spice up staples with easy-to-prepare sauces and vegan options

Dried pasta and instant noodles get a makeover to boost value growth

Limited edition exotic flavours and Korean tastes excite younger noodle consumers

COMPETITIVE LANDSCAPE

Campbell and Barilla see strongest value growth, as other players boost marketing to keep up

Spicy noodles look here to stay, but limited editions could be a short term win

Taxes, bigger players, and new tastes create waves in noodles

CATEGORY DATA

Table 197 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 198 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 199 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 200 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 201 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 202 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 203 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 204 NBO Company Shares of Rice: % Value 2015-2019
Table 205 LBN Brand Shares of Rice: % Value 2016-2019
Table 206 NBO Company Shares of Pasta: % Value 2015-2019
Table 207 LBN Brand Shares of Pasta: % Value 2016-2019
Table 208 NBO Company Shares of Noodles: % Value 2015-2019
Table 209 LBN Brand Shares of Noodles: % Value 2016-2019
Table 210 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 211 Distribution of Rice by Format: % Value 2014-2019
Table 212 Distribution of Pasta by Format: % Value 2014-2019
Table 213 Distribution of Noodles by Format: % Value 2014-2019
Table 214 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 215 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 216 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 217 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

---