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Country Report

Packaged food in

Packaged Food in Malaysia

204 pages, Dec 2018

US$7,150

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Executive Summary

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Government policy reforms boost packaged food consumption in 2018

Legislative and regulatory changes enacted following the election of the new Pakatan Harapan government had a positive impact on the performance of the Malaysian packaged food market in 2018. The Goods and Services Tax was abolished, while the Malaysian Ringgit strengthened on the back of higher foreign direct investment.

Changing consumer preferences fuel aggressive innovation

Packaged food players continued to innovate along two main lines in 2018. On the one hand, companies added novel and health-oriented ingredients in an effort to premiumise products, while also adapting them to suit traditional Malaysian tastes and to tap into increasing westernisation in terms of flavour preferences.

Leading players enter new categories and focus on attracting foodservice clients

Leading packaged food companies in Malaysia continued to enter new categories over 2017-2018. For example, leading shelf stable seafood player A Clouet & Co (KL) Sdn Bhd leveraged its seafood supply chain to create new Chinese soup products and enter shelf stable soup in October 2017.

Brick-and-mortar grocery retailers set to continue downsizing

GCH Retail (M) Sdn Bhd, one of Malaysia’s leading grocery retailers, decided not to renew the lease on five of its stores in November 2017 due to poor business prospects. In early 2018, Mydin Mohamed Holdings Bhd announced it was to divest its supermarkets chain Sam Groceria due to sustained losses arising from a misalignment of its target group and product assortment.

Food safety scandals will lead more manufacturers to seek official certifications

The discovery of parasitic worms in shelf stable seafood products in April 2018 has undermined confidence in this category among Malaysian consumers, leading many to switch to fresh, chilled and frozen seafood. Shelf stable seafood players have attempted to mitigate the damage caused by this scandal by using social media and company websites to reassure consumers that their products are safe and in full compliance with local food regulations.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Malaysia for free.

The Packaged food in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Malaysia?
What are the major brands in Malaysia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Malaysia

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

Category Data

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 25 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 26 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 28 Penetration of Private Label by Category: % Value 2013-2018
Table 29 Distribution of Packaged Food by Format: % Value 2013-2018
Table 30 Distribution of Packaged Food by Format and Category: % Value 2018
Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Chocolate Confectionery in Malaysia

HEADLINES

PROSPECTS

Extensive new product launches drive up sales of chocolate confectionery

Chocolate confectionery seeks a healthier image

Price promotions help spur growth in chocolate confectionery

COMPETITIVE LANDSCAPE

Leading players use marketing campaigns to create brand awareness

Leading players use packaging designs purposed for gifting to drive sales

Packaging used to target specific consumer groups

Summary 3 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 35 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 36 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 37 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 38 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 39 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 40 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 41 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 42 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 43 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 44 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 45 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Malaysia

HEADLINES

PROSPECTS

Limited marketing campaigns and small shelf space hamper growth in gum

Consumers opting for sugar-free gum as a healthy alternative

COMPETITIVE LANDSCAPE

Wrigley dominates gum with large shelf space

Domestic players to distribute to non-retail channels amidst intense competition

CATEGORY DATA

Table 47 Sales of Gum by Category: Volume 2013-2018
Table 48 Sales of Gum by Category: Value 2013-2018
Table 49 Sales of Gum by Category: % Volume Growth 2013-2018
Table 50 Sales of Gum by Category: % Value Growth 2013-2018
Table 51 Sales of Gum by Flavour: Rankings 2013-2018
Table 52 NBO Company Shares of Gum: % Value 2014-2018
Table 53 LBN Brand Shares of Gum: % Value 2015-2018
Table 54 Distribution of Gum by Format: % Value 2013-2018
Table 55 Forecast Sales of Gum by Category: Volume 2018-2023
Table 56 Forecast Sales of Gum by Category: Value 2018-2023
Table 57 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 58 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Malaysia

HEADLINES

PROSPECTS

Ice cream and frozen desserts continues to be driven by impulse purchases

Premiumisation via miniaturisation is the new innovation trend

COMPETITIVE LANDSCAPE

Nestlé (M) Bhd introduces extensive product varieties to boost sales

Competition in convenience stores intensify with the adoption of consignment freezers

CATEGORY DATA

Table 59 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 60 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 61 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 62 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 63 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 64 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 65 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 66 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 67 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 68 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 69 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 70 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 71 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 72 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 73 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 74 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 75 Distribution of Ice Cream by Format: % Value 2013-2018
Table 76 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 77 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 78 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 79 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 80 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Malaysia

HEADLINES

PROSPECTS

Manufacturers introduce novel products in response to the latest consumer trends

Extensive marketing campaigns drive awareness and purchasing of savoury snacks

COMPETITIVE LANDSCAPE

Mamee-Double Decker introduces new seasonal products and redesigns packaging

Multinational companies reinforce product quality and capture large shelf space

Summary 4 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 81 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 82 Sales of Savoury Snacks by Category: Value 2013-2018
Table 83 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 84 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 86 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 87 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 88 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 89 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 90 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 91 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Malaysia

HEADLINES

PROSPECTS

Heightened consumer health awareness slows demand for sugar confectionery

Low marketing activity dampens growth in sugar confectionery

COMPETITIVE LANDSCAPE

Ferrero posts the fastest value growth in 2018

Players sustain foothold through extensive distribution and seasonal promotion

Summary 5 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 92 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 93 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 94 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 95 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 96 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 97 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 98 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 99 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 100 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 101 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 102 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 103 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

HEADLINES

PROSPECTS

New product launches encourage growth for sweet biscuits, snack bars and fruit snacks

Manufacturers continue using promotions to drive sales

COMPETITIVE LANDSCAPE

Companies use marketing campaigns to drive sales

Domestic and international players compete through widening assortments and dominating shelf space

CATEGORY DATA

Table 104 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 105 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 106 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 107 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 108 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 109 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 110 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 111 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 112 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 113 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 114 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 115 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 116 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 117 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 118 Distribution of Snack Bars by Format: % Value 2013-2018
Table 119 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 120 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 121 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 122 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 123 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Malaysia

HEADLINES

PROSPECTS

Declining birth rate and scandals slow the growth of milk formula

Breastfeeding and home-cooked baby food gain traction

COMPETITIVE LANDSCAPE

Manufacturers focus on premiumisation with quality assurance

Players use pricing and promotion to gain share within internet retailing

CATEGORY DATA

Table 124 Sales of Baby Food by Category: Volume 2013-2018
Table 125 Sales of Baby Food by Category: Value 2013-2018
Table 126 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 127 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 128 NBO Company Shares of Baby Food: % Value 2014-2018
Table 129 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 130 Distribution of Baby Food by Format: % Value 2013-2018
Table 131 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 132 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 133 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Malaysia

HEADLINES

PROSPECTS

Retail selling price growth discourages consumption of butter

Weak marketing and innovation decelerate growth of butter and spreads

COMPETITIVE LANDSCAPE

Manufacturers emphasise health and wellness alternatives

International players engage strongly in distribution and product quality

CATEGORY DATA

Table 135 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 136 Sales of Butter and Spreads by Category: Value 2013-2018
Table 137 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 138 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 139 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 140 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 141 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 142 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 143 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 144 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 145 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Malaysia

HEADLINES

PROSPECTS

Cheese is slowly gaining acceptance via westernisation

Consumer foodservice players add cheese to their offerings

COMPETITIVE LANDSCAPE

Cheese players expand product ranges and focus on foodservice

Domestic drinking milk players introduce cheese to compete with international players

CATEGORY DATA

Table 146 Sales of Cheese by Category: Volume 2013-2018
Table 147 Sales of Cheese by Category: Value 2013-2018
Table 148 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 149 Sales of Cheese by Category: % Value Growth 2013-2018
Table 150 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 151 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 152 NBO Company Shares of Cheese: % Value 2014-2018
Table 153 LBN Brand Shares of Cheese: % Value 2015-2018
Table 154 Distribution of Cheese by Format: % Value 2013-2018
Table 155 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 156 Forecast Sales of Cheese by Category: Value 2018-2023
Table 157 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 158 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Malaysia

HEADLINES

PROSPECTS

Active innovation and introduction of new products drive sales

Aggressive health campaigns to draw attention

COMPETITIVE LANDSCAPE

Players continue to upgrade manufacturing plants to expand production

Players stress health and wellness ingredients to serve niche audience

CATEGORY DATA

Table 159 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 160 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 161 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 162 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 163 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 164 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 165 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 166 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 167 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 168 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Malaysia

HEADLINES

PROSPECTS

Consumer education is lacking for coffee whiteners and cream

Ongoing price promotions and strong distribution sustain plain condensed milk

COMPETITIVE LANDSCAPE

Multinational companies dominate other dairy

The Holstein Milk Co enters other dairy

CATEGORY DATA

Table 170 Sales of Other Dairy by Category: Volume 2013-2018
Table 171 Sales of Other Dairy by Category: Value 2013-2018
Table 172 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 173 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 174 Sales of Cream by Type: % Value 2013-2018
Table 175 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 176 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 177 Distribution of Other Dairy by Format: % Value 2013-2018
Table 178 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 179 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 180 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Malaysia

HEADLINES

PROSPECTS

New health and wellness product introduction gains traction

Convenience drives growth of yoghurt and sour milk products

COMPETITIVE LANDSCAPE

Multinational players reinforce healthy ingredients on packaging

Internationals broaden target consumer groups while domestic players expand distribution

CATEGORY DATA

Table 182 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 183 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 184 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 185 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 186 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 187 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 188 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 189 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 190 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 191 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 192 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 193 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Malaysia

HEADLINES

PROSPECTS

Government policy revisions slow volume growth in 2018

Retail selling price of olive oil is subject to currency fluctuations

Incentives to drive sales

COMPETITIVE LANDSCAPE

Leading players defend sales share by catering to all consumer groups

New strategies to push vegetable and seed oil

Deoleo remains the leading olive oil player

CATEGORY DATA

Table 194 Sales of Edible Oils by Category: Volume 2013-2018
Table 195 Sales of Edible Oils by Category: Value 2013-2018
Table 196 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 197 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 198 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 199 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 200 Distribution of Edible Oils by Format: % Value 2013-2018
Table 201 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 202 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 203 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 204 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Malaysia

HEADLINES

PROSPECTS

Convenience is a key growth driver

Western-style frozen ready meals are increasingly popular

Risk of cannibalisation

COMPETITIVE LANDSCAPE

New product development caters to consumer demand trends

Innovation focuses on key trends

Domestic players drive growth by expanding their distribution networks

CATEGORY DATA

Table 205 Sales of Ready Meals by Category: Volume 2013-2018
Table 206 Sales of Ready Meals by Category: Value 2013-2018
Table 207 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 208 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 209 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 210 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 211 Distribution of Ready Meals by Format: % Value 2013-2018
Table 212 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 213 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 214 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 215 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Malaysia

HEADLINES

PROSPECTS

Small packs remain the ideal choice

Demographic and price factors inform packaging development

Innovation is key

COMPETITIVE LANDSCAPE

Nestlé engages with consumers to lead

The competitive landscape is fragmented

International companies compete on branding

CATEGORY DATA

Table 216 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 217 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 218 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 219 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 220 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 221 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 222 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 223 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 224 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 225 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 226 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 227 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Malaysia

HEADLINES

PROSPECTS

Packaged soup substitutes for home-made soup

Convenience supports the growing demand for packaged soup

Hypermarkets leads distribution

COMPETITIVE LANDSCAPE

Campbell Soup Southeast offers a wide assortment

The leading player seeks to extend its reach

A Clouet & Co enters with new health-orientated soups

CATEGORY DATA

Table 228 Sales of Soup by Category: Volume 2013-2018
Table 229 Sales of Soup by Category: Value 2013-2018
Table 230 Sales of Soup by Category: % Volume Growth 2013-2018
Table 231 Sales of Soup by Category: % Value Growth 2013-2018
Table 232 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 233 NBO Company Shares of Soup: % Value 2014-2018
Table 234 LBN Brand Shares of Soup: % Value 2015-2018
Table 235 Distribution of Soup by Format: % Value 2013-2018
Table 236 Forecast Sales of Soup by Category: Volume 2018-2023
Table 237 Forecast Sales of Soup by Category: Value 2018-2023
Table 238 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 239 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Malaysia

HEADLINES

PROSPECTS

Premiumisation and a depreciating ringgit slow growth

Health concerns see consumers reduce consumption of jams and preserves

Manufacturers look to healthier versions to drive sales

COMPETITIVE LANDSCAPE

Local consumers favour international brands

Internationals seek growth through distribution and packaging

Domestic players switch to avoid direct competition with international rivals

CATEGORY DATA

Table 240 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 241 Sales of Sweet Spreads by Category: Value 2013-2018
Table 242 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 243 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 244 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 245 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 246 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 247 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 248 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 249 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 250 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 251 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Malaysia

HEADLINES

PROSPECTS

Packaged bread and pastries are treated as essential breakfast items

Unpackaged baked goods pose threat to packaged format

COMPETITIVE LANDSCAPE

Leading players launch new variants

Gardenia Bakery retains leadership

Players drive awareness through aggressive marketing campaigns

CATEGORY DATA

Table 252 Sales of Baked Goods by Category: Volume 2013-2018
Table 253 Sales of Baked Goods by Category: Value 2013-2018
Table 254 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 255 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 256 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 257 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 258 Distribution of Baked Goods by Format: % Value 2013-2018
Table 259 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 260 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 261 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 262 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Malaysia

HEADLINES

PROSPECTS

Price increase discourages consumers from purchasing breakfast cereals

Consumers have other sources for grains and oats

COMPETITIVE LANDSCAPE

Players add premiumisation with healthier ingredients

Federal Oat Mills is reinventing its growth strategy

CATEGORY DATA

Table 263 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 264 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 265 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 266 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 267 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 268 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 269 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 270 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 271 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 272 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 273 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Malaysia

HEADLINES

PROSPECTS

Rising health considerations are slowing the growth of shelf stable fruit

Low marketing activities drive stagnant growth for processed fruit and vegetables

COMPETITIVE LANDSCAPE

International players dominate processed fruit and vegetables

Players diversify away from category and focusing on foodservice

Domestic players to concentrate on price competition

CATEGORY DATA

Table 274 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 275 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 276 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 277 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 278 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 279 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 280 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 281 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Malaysia

HEADLINES

PROSPECTS

Food scandal outbreak impacts shelf stable seafood in 2018

Radical innovation is key to revitalising the category

COMPETITIVE LANDSCAPE

Shelf stable seafood players implement various initiatives to improve brand image

Players create opportunity through joint venture and new segment exploration

CATEGORY DATA

Table 286 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 287 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 288 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 289 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 290 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 291 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 292 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 293 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 294 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 295 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 296 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 297 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 298 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 299 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 300 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 301 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Malaysia

HEADLINES

PROSPECTS

Korean-style instant noodles tap into consumers’ preferences

Rice, pasta and noodles remains essential for daily consumption

COMPETITIVE LANDSCAPE

Instant noodles players penetrate with new products and branding

Smaller noodles players to be forced out

Domestic players advertise aggressively and partner with overseas players

CATEGORY DATA

Table 302 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 303 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 304 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 305 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 306 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 307 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 308 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 309 NBO Company Shares of Rice: % Value 2014-2018
Table 310 LBN Brand Shares of Rice: % Value 2015-2018
Table 311 NBO Company Shares of Pasta: % Value 2014-2018
Table 312 LBN Brand Shares of Pasta: % Value 2015-2018
Table 313 NBO Company Shares of Noodles: % Value 2014-2018
Table 314 LBN Brand Shares of Noodles: % Value 2015-2018
Table 315 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 316 Distribution of Rice by Format: % Value 2013-2018
Table 317 Distribution of Pasta by Format: % Value 2013-2018
Table 318 Distribution of Noodles by Format: % Value 2013-2018
Table 319 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 320 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 321 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 322 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

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Packaged Food in Malaysia

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Executive Summary

New Report Guarantee

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

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Table of Contents

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Packaged Food in Malaysia

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Malaysia

HEADLINES

PROSPECTS

Extensive new product launches drive up sales of chocolate confectionery

Chocolate confectionery seeks a healthier image

Price promotions help spur growth in chocolate confectionery

COMPETITIVE LANDSCAPE

Leading players use marketing campaigns to create brand awareness

Leading players use packaging designs purposed for gifting to drive sales

Packaging used to target specific consumer groups

CATEGORY DATA

Gum in Malaysia

HEADLINES

PROSPECTS

Limited marketing campaigns and small shelf space hamper growth in gum

Consumers opting for sugar-free gum as a healthy alternative

COMPETITIVE LANDSCAPE

Wrigley dominates gum with large shelf space

Domestic players to distribute to non-retail channels amidst intense competition

CATEGORY DATA

Ice Cream and Frozen Desserts in Malaysia

HEADLINES

PROSPECTS

Ice cream and frozen desserts continues to be driven by impulse purchases

Premiumisation via miniaturisation is the new innovation trend

COMPETITIVE LANDSCAPE

Nestlé (M) Bhd introduces extensive product varieties to boost sales

Competition in convenience stores intensify with the adoption of consignment freezers

CATEGORY DATA

Savoury Snacks in Malaysia

HEADLINES

PROSPECTS

Manufacturers introduce novel products in response to the latest consumer trends

Extensive marketing campaigns drive awareness and purchasing of savoury snacks

COMPETITIVE LANDSCAPE

Mamee-Double Decker introduces new seasonal products and redesigns packaging

Multinational companies reinforce product quality and capture large shelf space