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Country Report

Packaged food in

Packaged Food in Mexico

207 pages, Dec 2018

US$7,150

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Executive Summary

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Packaged food registers sustained growth

In 2018, the Mexican economy underwent a slowdown in growth resulted from the uncertainty of the Presidential elections held in July and the ongoing renegotiation of the trade agreement between Mexico, the US and Canada; however, sales of packaged food maintained a positive performance, driven by the expansion of retailers, product innovation and growing awareness among consumers of issues surrounding their eating habits. Convenience was a strong driver of innovation over the review period, with companies developing increasingly sophisticated products.

More people eating outside of the home shapes the offer of products

Busier lifestyles and longer commuting times, observed in cities with large concentrations of people, shaped the way consumers chose the products they ate over the review period. With more people eating outside of the home, brands of packaged foods are looking for ways to “travel” with consumers to where they usually eat their meals.

International trade policy is a source of uncertainty

In 2018, trade policies between Mexico’s main trading partners, the US and Canada, were discussed after over 20 years of the North America Free Trade Agreement. The objective was to update the treaty, which led to the renegotiation of several terms including trade policies for food products.

Modern retailers favour packaged over unpackaged food

Over the review period, modern retailers adjusted their offer and display of products to become more efficient and to attract consumers. A relevant change observed over the review period was the shift from favouring unpackaged products in specific categories, such as cheese or chilled meat, towards favouring the offer of pre-packaged products.

Positive performance expected

Packaged food is expected to record more-dynamic growth over the forecast period compared to in 2018. Positive indicators include an increase in domestic consumption as the uncertainty of the elections passes.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Mexico for free.

The Packaged food in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Mexico?
What are the major brands in Mexico?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Mexico

EXECUTIVE SUMMARY

Packaged food registers sustained growth

More people eating outside of the home shapes the offer of products

International trade policy is a source of uncertainty

Modern retailers favour packaged over unpackaged food

Positive performance expected

FOODSERVICE

Sales to Foodservice

Bread to remain the most important category in terms of volume
Leaders in retail sales of packaged food to dominate sales to foodservice as well
Client service to stir competition within sales to foodservice

Consumer Foodservice

Online ordering and delivery services gain relevance
Independent restaurants to remain tough competitors
Good prospects for consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Mexico

HEADLINES

PROSPECTS

The offer of premium products drives value growth

Chocolate confectionery gains the positioning of an indulgent snack

Checkout counters are a strategic driver of sales

COMPETITIVE LANDSCAPE

The competition increases amongst the leading players

The leading players invest to ensure growth

The cost of raw materials remains a major concern

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Mexico

HEADLINES

PROSPECTS

The volume consumption of gum is expected to see a further decline

Flavour innovation is likely to be observed

Sugar-free chewing gum is expected to maintain its dynamism

COMPETITIVE LANDSCAPE

Mondelez México remains the leader in gum

Traditional distributors will maintain the biggest value share

Attempts to boost sales with different packaging formats

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Mexico

HEADLINES

PROSPECTS

The expansion of modern retailers drives growth

Impulse ice cream is set to maintain the biggest value share

The aim is to increase consumption occasions

COMPETITIVE LANDSCAPE

Interesting activity from Grupo Herdez in ice cream

Premium brands see the fastest growth

Competition from other categories is the major challenge

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Mexico

HEADLINES

PROSPECTS

An international sports event in Russia fuels growth

Convenience and affordability drive sales

Healthier alternatives within savoury snacks are set to gain relevance

COMPETITIVE LANDSCAPE

Savoury snacks is led by Sabritas (PepsiCo)

Convenience stores to take share from independent small grocers

Premium brands have increased their presence

Summary 3 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Mexico

HEADLINES

PROSPECTS

Moderate growth to be driven by popular categories

Price increases are expected

Sugar confectionery is positioned as an affordable treat

COMPETITIVE LANDSCAPE

A highly fragmented category in which it is difficult to stand out

Independent small grocers remains the biggest distribution channel

New product launches

Summary 4 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico

HEADLINES

PROSPECTS

Healthier products to be launched by brands

Further development in product sizes

More convenient pack types are expected to be launched

COMPETITIVE LANDSCAPE

Two companies lead, with many more following in their footsteps

Other categories compete for the same consumption occasions

Convenience stores set to pose strong competition

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Mexico

HEADLINES

PROSPECTS

Further growth expected for baby food sales despite declining birth rate

Special milk formula gains share from standard milk formula

COMPETITIVE LANDSCAPE

Nestlé Mexico leads sales in baby food

Advertising regulation encourages companies to develop new products

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Mexico

HEADLINES

PROSPECTS

Sales of margarine are expected to slow down

Butter to enjoy improved perception

Modern grocery retailers expected to gain share

COMPETITIVE LANDSCAPE

ACH Foods remains leader in sales of butter and spreads

Commercial uncertainty may impact price of butter

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 120 Sales of Butter and Spreads by Category: Value 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 122 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 124 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 125 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Mexico

HEADLINES

PROSPECTS

Pre-packaged formats of cheese expected to gain share

Product innovation to be driven by convenience

COMPETITIVE LANDSCAPE

Sigma Alimentos leads sales of cheese in Mexico

Mexico sets import tariffs to cheese from the US

The brand Carranco is expected to increase its presence

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2013-2018
Table 131 Sales of Cheese by Category: Value 2013-2018
Table 132 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 133 Sales of Cheese by Category: % Value Growth 2013-2018
Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 135 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 136 NBO Company Shares of Cheese: % Value 2014-2018
Table 137 LBN Brand Shares of Cheese: % Value 2015-2018
Table 138 Distribution of Cheese by Format: % Value 2013-2018
Table 139 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 140 Forecast Sales of Cheese by Category: Value 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Mexico

HEADLINES

PROSPECTS

Shelf stable formats to increase their share

Milk alternatives to sustain dynamic growth

COMPETITIVE LANDSCAPE

Grupo Lala leads sales of drinking milk products

Drinking milk products to remain a priority within social programmes

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Mexico

HEADLINES

PROSPECTS

Health trends to drive innovation

Product differentiation as a strategy for growth

COMPETITIVE LANDSCAPE

Nestlé Mexico leads sales of other dairy products

Companies leverage their brands and expand their product portfolios

Modern grocery retailers expected to gain share

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Mexico

HEADLINES

PROSPECTS

Product innovation expected to continue driving category value

Greek yoghurt gains share among other yoghurt alternatives

COMPETITIVE LANDSCAPE

Grupo Lala leads sales of yoghurt

Product differentiation is strongly determined by price

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 171 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 172 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 173 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Mexico

HEADLINES

PROSPECTS

Eating out of home to restrain growth through retail channels

Raw materials to remain a source of uncertainty

Smaller formats to gain relevance

COMPETITIVE LANDSCAPE

Strong competition in edible oils

Greater competition in premium products

Price beats branding in edible oils

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2013-2018
Table 179 Sales of Edible Oils by Category: Value 2013-2018
Table 180 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 181 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 182 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 183 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 184 Distribution of Edible Oils by Format: % Value 2013-2018
Table 185 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Mexico

HEADLINES

PROSPECTS

Product innovation to be a major driver of growth

Changing lifestyles to drive value

Prepared salads to maintain popularity

COMPETITIVE LANDSCAPE

Strong competition to be expected

Convenience stores to pose a major challenge for ready meals

Chilled ready meals to outpace other types

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2013-2018
Table 190 Sales of Ready Meals by Category: Value 2013-2018
Table 191 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 192 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 193 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 194 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 195 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 196 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 197 Distribution of Ready Meals by Format: % Value 2013-2018
Table 198 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Mexico

HEADLINES

PROSPECTS

Chili sauces and pickled products to remain the most demanded

A shift towards healthier products predicted

Brands looking to increase the consumption occasions of their products

COMPETITIVE LANDSCAPE

Highly fragmented category

Promotion and advertising are key to gaining consumers’ preference

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 206 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Mexico

HEADLINES

PROSPECTS

Eating out of home will restrain growth

Dehydrated soup preferred over shelf stable soup

New product launches focus on variety and convenience

COMPETITIVE LANDSCAPE

Soup is highly concentrated

Competition from other categories is a challenge

Promotion and advertising are key to gaining consumers’ preference

CATEGORY DATA

Table 214 Sales of Soup by Category: Volume 2013-2018
Table 215 Sales of Soup by Category: Value 2013-2018
Table 216 Sales of Soup by Category: % Volume Growth 2013-2018
Table 217 Sales of Soup by Category: % Value Growth 2013-2018
Table 218 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 219 NBO Company Shares of Soup: % Value 2014-2018
Table 220 LBN Brand Shares of Soup: % Value 2015-2018
Table 221 Distribution of Soup by Format: % Value 2013-2018
Table 222 Forecast Sales of Soup by Category: Volume 2018-2023
Table 223 Forecast Sales of Soup by Category: Value 2018-2023
Table 224 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 225 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Mexico

HEADLINES

PROSPECTS

Nut and seed based spreads to gain in relevance

Premium products to choose between indulgence and healthy attributes

Honey to gain in relevance as sweetener

COMPETITIVE LANDSCAPE

Sweet spreads is highly fragmented

Companies add value by offering convenience

New players to be expected

CATEGORY DATA

Table 226 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 227 Sales of Sweet Spreads by Category: Value 2013-2018
Table 228 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 229 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 230 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 231 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 232 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 233 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 234 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 236 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 237 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Mexico

HEADLINES

PROSPECTS

Tortillas set to remain the most popular staple

Unpackaged products to restrain the growth of packaged baked goods

Packaged products compete by offering convenience

COMPETITIVE LANDSCAPE

High fragmentation, although a strong leader in packaged baked goods

Grupo Bimbo’s efforts to boost its sales

The offer of healthier products will drive growth

CATEGORY DATA

Table 238 Sales of Baked Goods by Category: Volume 2013-2018
Table 239 Sales of Baked Goods by Category: Value 2013-2018
Table 240 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 241 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 242 Sales of Pastries by Type: % Value 2013-2018
Table 243 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 244 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 245 Distribution of Baked Goods by Format: % Value 2013-2018
Table 246 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Mexico

HEADLINES

PROSPECTS

Competition from other categories will hamper growth

Muesli and granola is set to gain relevance

The development of new pack sizes

COMPETITIVE LANDSCAPE

Kellogg de México is popular for its brand positioning and product availability

New product developments will focus on convenience and affordability

Breakfast cereals brands will encourage new consumption occasions

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 251 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 256 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Mexico

HEADLINES

PROSPECTS

The expansion of modern retailers is set to drive growth

Packaging innovation encourages consumption

COMPETITIVE LANDSCAPE

Conservas La Costeña remains the leader in processed fruit and vegetables

Strong competition is expected from other categories

Uncertainty around future prices and product availability

CATEGORY DATA

Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Mexico

HEADLINES

PROSPECTS

The shift towards packaged products will drive growth

Packaging innovations are expected

Seafood accounts for the highest volume sales, followed by red meat

COMPETITIVE LANDSCAPE

Sigma Alimentos leads processed meat and seafood

The growing offer of ready meals may pose a major challenge

Promotion and advertising will remain key drivers of growth

CATEGORY DATA

Table 273 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 275 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 276 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 277 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 279 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 280 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 281 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 282 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 283 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 284 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Mexico

HEADLINES

PROSPECTS

People are cooking at home less, hampering growth

Noodles is expected to see an improved performance

Pasta is expected to see sustained growth

COMPETITIVE LANDSCAPE

Fábrica de Pastas Alimenticias La Moderna clearly leads pasta

The leaders in rice and noodles

Price will remain the most important driver of sales

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 296 NBO Company Shares of Rice: % Value 2014-2018
Table 297 LBN Brand Shares of Rice: % Value 2015-2018
Table 298 NBO Company Shares of Pasta: % Value 2014-2018
Table 299 LBN Brand Shares of Pasta: % Value 2015-2018
Table 300 NBO Company Shares of Noodles: % Value 2014-2018
Table 301 LBN Brand Shares of Noodles: % Value 2015-2018
Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 303 Distribution of Rice by Format: % Value 2013-2018
Table 304 Distribution of Pasta by Format: % Value 2013-2018
Table 305 Distribution of Noodles by Format: % Value 2013-2018
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Mexico

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Executive Summary

New Report Guarantee

Packaged food registers sustained growth

More people eating outside of the home shapes the offer of products

International trade policy is a source of uncertainty

Modern retailers favour packaged over unpackaged food

Positive performance expected

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Table of Contents

Packaged Food in Mexico

EXECUTIVE SUMMARY

Packaged food registers sustained growth

More people eating outside of the home shapes the offer of products

International trade policy is a source of uncertainty

Modern retailers favour packaged over unpackaged food

Positive performance expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Chocolate Confectionery in Mexico

HEADLINES

PROSPECTS

The offer of premium products drives value growth

Chocolate confectionery gains the positioning of an indulgent snack

Checkout counters are a strategic driver of sales

COMPETITIVE LANDSCAPE

The competition increases amongst the leading players

The leading players invest to ensure growth

The cost of raw materials remains a major concern

CATEGORY DATA

Gum in Mexico

HEADLINES

PROSPECTS

The volume consumption of gum is expected to see a further decline

Flavour innovation is likely to be observed

Sugar-free chewing gum is expected to maintain its dynamism

COMPETITIVE LANDSCAPE

Mondelez México remains the leader in gum

Traditional distributors will maintain the biggest value share

Attempts to boost sales with different packaging formats

CATEGORY DATA

Ice Cream and Frozen Desserts in Mexico

HEADLINES

PROSPECTS

The expansion of modern retailers drives growth

Impulse ice cream is set to maintain the biggest value share

The aim is to increase consumption occasions

COMPETITIVE LANDSCAPE

Interesting activity from Grupo Herdez in ice cream

Premium brands see the fastest growth

Competition from other categories is the major challenge

CATEGORY DATA

Savoury Snacks in Mexico

HEADLINES

PROSPECTS

An international sports event in Russia fuels growth

Convenience and affordability drive sales

Healthier alternatives within savoury snacks are set to gain relevance

COMPETITIVE LANDSCAPE

Savoury snacks is led by Sabritas (PepsiCo)

Convenience stores to take share from independent small grocers

Premium brands have increased their presence

CATEGORY DATA

Sugar Confectionery in Mexico

HEADLINES

PROSPECTS

Moderate growth to be driven by popular categories

Price increases are expected