Packaged Food in Mexico

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Mexico?
  • Which are the leading brands in Packaged Food in Mexico?
  • How are products distributed in Packaged Food in Mexico?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 restrictions negatively impact sales of packaged food, as foodservice players place minimal orders Self-employed workers drive sales, by creating home-cooked products and delivering it to consumers Smaller players leave the landscape due to COVID-19, reducing sales of packaged goods to foodservice
Consumer Foodservice
The lockdown from March 2020 forces foodservice outlets to close, as home cooking increases Food couriers see a sharp rise in sales, as consumers appreciate having contactless foodservice deliveries Foodservice suffers from a lack of tourists, with consumer foodservice traditionally relying on this revenue stream
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Mexico

KEY DATA FINDINGS

2020 IMPACT

Chocolate confectionery performs well despite slump in volume growth in 2020 with onset of COVID-19 restrictions affecting mobility, store traffic and impulse purchases
While Mars Wrigley maintains its recent lead in chocolate confectionery, Nestlé takes initiative to increase the percentage of Mexican cocoa it utilises in local production
Ferrero continues to benefit from expansion and local sourcing, and plans to invest MXN450 million to expand its plant in Guanajuato

RECOVERY AND OPPORTUNITIES

Chocolate confectionery is expected to continue outperforming sugar confectionery and gum as it is perceived as a more nutritious and natural indulgence snack
Tablets is set to see the highest growth over the forecast period, boosted by growing demand for gourmet-type products in line with health and wellness trend
Companies alert to possibility that new labelling regulations may cause negative incentives to pursue product reformulations using sweeteners instead of sugar
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Mexico

KEY DATA FINDINGS

2020 IMPACT

Reduction in impulse sales due to reduced mobility and store traffic during COVID-19 lockdowns have some, but not a significant impact on gum sales in 2020
Chewing gum outperforms bubble gum as it has a healthier image and greater functionality than bubble gum, which parents are discouraging children from chewing
In highly consolidated landscape, Mondelez International maintains dominance with four leading brands in 2020

RECOVERY AND OPPORTUNITIES

Ongoing loss of popularity among younger consumers and pending labelling changes highlighting sugar content dampen prospects for gum going forward
Gum manufacturers likely to develop new flavours and adopt more eco-friendly product formulas and production methods to attract younger consumers
Wider distribution should continue benefitting Orbit, but its appeal may be limited among budget-minded consumers due to its comparatively high price

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Mexico

KEY DATA FINDINGS

2020 IMPACT

Despite severe reduction in mobility impacting impulse purchases, sugar confectionery sees higher growth in most categories in 2020
Pastilles, gums, jellies and chews and “other” sugar confectionery benefit from new product launches, notably Skittles Zombie from Mars, just in time for Halloween
Grupo Bimbo maintains its lead and announces split of its savoury snacks brand from its confectionery division in 2019

RECOVERY AND OPPORTUNITIES

Strong current value performance and moderate volume growth over the forecast period, driven by pastilles, gums, jellies and chews and “other” sugar confectionery
Recent formation of Mars Wrigley Confectionery results in greater consolidation of sugar confectionery landscape
Online sales increase during the pandemic in 2020, but traditional grocery retailers remains the dominant channel for sales of sugar confectionery
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico

KEY DATA FINDINGS

2020 IMPACT

Volume growth more than doubles as COVID-19 prompts higher demand for affordable, perennially popular sweet biscuits, snack bars and fruit snacks in 2020
While sweet biscuits still accounts for the lion’s share of sales, fruit snacks and snack bars continue to post the highest growth in 2020
Comercializadora Pepsico Mexico and Grupo Bimbo maintain their leading positions and take initiatives to help mitigate the impact of the pandemic on Mexican citizens

RECOVERY AND OPPORTUNITIES

Health and wellness trends will favour growth of fruit snacks and cereal bars over that of sweet biscuits over the forecast period
Mexico’s new labelling regulation, set to be in place by October 2020, will likely have a more negative impact, if any, on sweet biscuits than on fruit snacks and snack bars
Changes in shopping patterns brought about by the pandemic will likely bolster performance of sweet biscuits as a substitute for freshly baked sweet bread

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Mexico

KEY DATA FINDINGS

2020 IMPACT

Take-home ice cream sales increase while impulse and foodservice volumes decline with the onset of COVID-19 and related lockdowns and mobility restrictions in 2020
Health and wellness trends impact consumer choice and product development, while it may take time for the effect of the new labelling regulation to be known
While ice cream brands sold through retail should perform better than those sold through on-trade in 2020, Grupo Herdez is set to gain traction with Moyo acquisition

RECOVERY AND OPPORTUNITIES

One residual effect of increased time spent at home during the pandemic is expected to be continued higher demand for bulk and multipack take-home cream
Expansion of modern retailers with increased space for its storage and display is also set to boost the growth prospects for take-home ice cream
Entry of Argentinian ice cream brand Freddo into the Mexican market in 2020 appears to have been delayed, but is expected to go forward post-COVID-19

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Mexico

KEY DATA FINDINGS

2020 IMPACT

Both despite and because of COVID-19, the most popular savoury snacks see retail volume growth rates double in 2020 over that of the previous year
Leading players Sabritas and Grupo Bimbo take strong measures to help alleviate or reduce the possibility of negative impacts of COVID-19 on the population in 2020
Savoury snacks industry is set to benefit from expanded distribution, infrastructure improvements and a new production plant in 2020

RECOVERY AND OPPORTUNITIES

Savoury snacks is expected to see positive growth throughout the forecast period, strengthened by consumer demand for snacks they perceive as healthier
While players will focus on launching more variants with reduced levels of salt, sugar and fat, popcorn is set to gain traction for being perceived as a lighter snack
Impact of new labelling requirements is not expected to be as severe for some savoury snacks as it will be for salty snacks, ice cream, sweet biscuits and others
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of baby food during initial stages of lockdown results in upturn in Q2 sales
Nestlé México retains dominance of baby food in Q2 with wide product portfolio and new launch of organic milk formula
E-commerce gains ground from major distribution channels during lockdown as parents look to convenience and safety of home deliveries

RECOVERY AND OPPORTUNITIES

Normalisation in terms of purchasing baby food set to return from 2021 onwards with busy parents continuing to value convenience offered by this category
Growing-up formula delays parents’ exit from category as children age
Special baby milk formula to remain as strongest performer, addressing food intolerances from young age and offering further development potential

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Mexico

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads benefits from home seclusion trend during lockdown with greater activity in the kitchen
Ongoing consolidation within the competitive landscape of butter and spreads in Q2
Essential grocery retailers continue to dominate distribution of butter and spreads during lockdown, while e-commerce records impressive growth from low sales base

RECOVERY AND OPPORTUNITIES

Consumers likely to remain cautious over remainder of 2020 before foodservice gains ground from 2021 as lockdown measures are further eased
Cooking fats will retain dominance through retail due to greater affordability compared to butter, resulting in its stronger volume performance
Further development in terms of plant-based spreads could offer growth potential

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Mexico

KEY DATA FINDINGS

2020 IMPACT

Closure of foodservice outlets and home seclusion trend during lockdown result in stronger demand for cheese in Q2
Sigma Alimentos and Grupo Lala retain leadership of fragmented competitive landscape with well-positioned brands and strong distribution
Independent small grocers remains most popular distribution channel for cheese, serving local communities

RECOVERY AND OPPORTUNITIES

Consumers likely to remain cautious for remainder of 2020, before returning to foodservice, resulting in stronger performance for cheese sales through this channel
Packaged cheese set to continue to gain ground in terms of offering greater convenience and addressing hygiene concerns
Soft cheese set to remain as most popular format, benefiting from greater affordability and a healthy perception in Mexico

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Mexico

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend and closure of foodservice outlets during lockdown results in notable shift towards retail for drinking milk products in Q2
Fairly consolidated competitive environment amongst two major players but smaller brands gain further value share
Growing from a low base, e-commerce records impressive performance during lockdown

RECOVERY AND OPPORTUNITIES

2021 to see shift towards foodservice, resulting in retail returning to negative territory
New labelling requirement could push producers of flavoured milk drinks to switch marketing strategies to a less child-orientated target audience
Fortification could help add further value to fresh milk and competition to growing-up formula as children age

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Mexico

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend during lockdown benefits increasing demand for yoghurt in Q2
Consolidation amongst leading players in yoghurt in Q2, with health trends encouraging further new product development
E-commerce gains ground during lockdown but modern grocery retailers remains most popular channel for distribution of yoghurt

RECOVERY AND OPPORTUNITIES

Positive performance for yoghurt through retail over the forecast period, with plain format remaining as strongest performer
New labelling regulation likely to spur producers to explore further options in terms of reduced sugar content
Plant-based options offer further potential for growth and development

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Mexico

KEY DATA FINDINGS

2020 IMPACT

Retail sales of other dairy benefit from home seclusion trend during lockdown, as consumers dedicate greater time to cooking from scratch and enjoying small indulgences
Consolidated competitive landscape within other dairy, prompting major players to continue to develop more innovative products
E-commerce gains share from dominant distribution channels during lockdown

RECOVERY AND OPPORTUNITIES

Positive performance predicted for retail sales of other dairy, driven by cream despite some shift over the forecast period towards foodservice
Players may continue to develop low fat or sugar varieties of other dairy in line with new labelling regulations
Plant-based options offer potential for further development

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Mexico

KEY DATA FINDINGS

2020 IMPACT

More home cooking increases the retail growth rate, but foodservice suffers
Consumers favour familiar products with reasonable prices during the pandemic
Strong competition, with the launch of more premium products

RECOVERY AND OPPORTUNITIES

Slowdown in retail growth but a return to growth in foodservice
Soy and olive oil set to perform well due to price and health credentials respectively
Potential for changes in the competitive landscape

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Mexico

KEY DATA FINDINGS

2020 IMPACT

More time spent at home increases retail sales of ready meals
Mexican dishes are the most popular
Smaller players perform better than the leader

RECOVERY AND OPPORTUNITIES

Growth for both retail and foodservice as busier consumers demand convenience
Healthier and more convenient ready meals set to see the fastest growth
Range expansion expected to contribute to growth

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Mexico

KEY DATA FINDINGS

2020 IMPACT

Stronger retail growth as foodservice outlets temporarily close
Pasta and cooking sauces valued by people seeking speed and convenience
A presence in strong categories helps Conservas La Costeña extend its lead

RECOVERY AND OPPORTUNITIES

As restrictions ease, growth rates are set to normalise
All categories set to perform well, even the largest and most mature
Regulation could affect sauces, dressings and condiments

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Mexico

KEY DATA FINDINGS

2020 IMPACT

Retail sales increase as consumers have more breakfasts and snacks at home
A move towards cheaper products due to economic impact of COVID-19
Flavour innovations are attractive, although traditional flavours remain most popular

RECOVERY AND OPPORTUNITIES

Normalisation of growth patterns in the forecast period after a disruptive year
New labelling regulation could potentially hamper growth
Jams and preserves will remain popular despite stronger growth for other spreads

CATEGORY DATA

Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 216 Sales of Sweet Spreads by Category: Value 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Mexico

KEY DATA FINDINGS

2020 IMPACT

Soup is popular for lunches amongst workers and students, who are at home more
Dehydrated soup sees the highest increase due to its cheaper price
Knorr continues to dominate, but La Moderna also performs well

RECOVERY AND OPPORTUNITIES

Growth normalisation expected to return first to retail, then to foodservice
Dehydrated soup to maintain its dominance due to wide product range and low price
New regulation could be both a threat and an opportunity

CATEGORY DATA

Table 227 Sales of Soup by Category: Volume 2015-2020 Table 228 Sales of Soup by Category: Value 2015-2020 Table 229 Sales of Soup by Category: % Volume Growth 2015-2020 Table 230 Sales of Soup by Category: % Value Growth 2015-2020 Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 232 NBO Company Shares of Soup: % Value 2016-2020 Table 233 LBN Brand Shares of Soup: % Value 2017-2020 Table 234 Distribution of Soup by Format: % Value 2015-2020 Table 235 Forecast Sales of Soup by Category: Volume 2020-2025 Table 236 Forecast Sales of Soup by Category: Value 2020-2025 Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Mexico

KEY DATA FINDINGS

2020 IMPACT

COVID-19 influences shopping behaviour and drives demand for packaged bread
Flat bread remains at the core of the Mexican diet with home seclusion boosting sales
Foodservice sales decimated by lockdown and COVID-19

RECOVERY AND OPPORTUNITIES

Bleak economic outlook should benefit sales of flat bread
Foodservice and bakeries set to see quick recovery once COVID-19 is contained
New food labelling requirements come into effect

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2015-2020 Table 240 Sales of Baked Goods by Category: Value 2015-2020 Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 243 Sales of Pastries by Type: % Value 2015-2020 Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 246 Distribution of Baked Goods by Format: % Value 2015-2020 Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Mexico

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on breakfast cereals as lockdown hits Mexico
Healthy options continue to gain interest
Kellogg retains lead thanks to strong distribution network

RECOVERY AND OPPORTUNITIES

Convenience likely to remain a key selling point for breakfast cereals
New labelling restrictions to include a ban on the use of cartoon characters, celebrities and games for those products with a black label
Price expected to become increasingly important as economy contracts

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Mexico

KEY DATA FINDINGS

2020 IMPACT

Differing fortunes for retail and foodservice sales as consumers forced to dine in at home
Focus shifts from food safety concerns over canned tuna to stockpiling
Grupo Lala expands its range, but Sigma Alimentos retains strong lead

RECOVERY AND OPPORTUNITIES

Convenience and value set to propel sales of processed meat and seafood
New labelling requirements to help consumers make healthier choices
Foodservice set to bounce back but challenges remain

CATEGORY DATA

Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Mexico

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables benefits from stockpiling in 2020
Foodservice suffers as lockdown forces outlets to close
Mexican beans see sales jump as lockdown hits

RECOVERY AND OPPORTUNITIES

Value and convenience set to be the key growth drivers
Foodservice expected to bounce back as restrictions are lifted
Frozen processed fruit and vegetables set to see growing presence in retailers

CATEGORY DATA

Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Mexico

KEY DATA FINDINGS

2020 IMPACT

Demand spikes for rice, pasta and noodles putting a strain on supplies
Consumers lacking culinary skills drives demand for ‘easy cook’ options
Competitive landscape remains price driven

RECOVERY AND OPPORTUNITIES

Economic uncertainty could favour basic staples
Sales could be challenged by healthier or more convenient meal options
Foodservice sales expected to come back stronger

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 297 NBO Company Shares of Rice: % Value 2016-2020 Table 298 LBN Brand Shares of Rice: % Value 2017-2020 Table 299 NBO Company Shares of Pasta: % Value 2016-2020 Table 300 LBN Brand Shares of Pasta: % Value 2017-2020 Table 301 NBO Company Shares of Noodles: % Value 2016-2020 Table 302 LBN Brand Shares of Noodles: % Value 2017-2020 Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 304 Distribution of Rice by Format: % Value 2015-2020 Table 305 Distribution of Pasta by Format: % Value 2015-2020 Table 306 Distribution of Noodles by Format: % Value 2015-2020 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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