Packaged Food in Mexico

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Mexico?
  • Which are the leading brands in Packaged Food in Mexico?
  • How are products distributed in Packaged Food in Mexico?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 restrictions negatively impact sales of packaged food, as foodservice players place minimal orders Self-employed workers drive sales, by creating home-cooked products and delivering it to consumers Smaller players leave the landscape due to COVID-19, reducing sales of packaged goods to foodservice
Consumer Foodservice
The lockdown from March 2020 forces foodservice outlets to close, as home cooking increases Food couriers see a sharp rise in sales, as consumers appreciate having contactless foodservice deliveries Foodservice suffers from a lack of tourists, with consumer foodservice traditionally relying on this revenue stream
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Mexico

KEY DATA FINDINGS

2020 IMPACT

More home cooking increases the retail growth rate, but foodservice suffers
Consumers favour familiar products with reasonable prices during the pandemic
Strong competition, with the launch of more premium products

RECOVERY AND OPPORTUNITIES

Slowdown in retail growth but a return to growth in foodservice
Soy and olive oil set to perform well due to price and health credentials respectively
Potential for changes in the competitive landscape

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Mexico

KEY DATA FINDINGS

2020 IMPACT

More time spent at home increases retail sales of ready meals
Mexican dishes are the most popular
Smaller players perform better than the leader

RECOVERY AND OPPORTUNITIES

Growth for both retail and foodservice as busier consumers demand convenience
Healthier and more convenient ready meals set to see the fastest growth
Range expansion expected to contribute to growth

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 38 Distribution of Ready Meals by Format: % Value 2015-2020 Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Mexico

KEY DATA FINDINGS

2020 IMPACT

Stronger retail growth as foodservice outlets temporarily close
Pasta and cooking sauces valued by people seeking speed and convenience
A presence in strong categories helps Conservas La Costeña extend its lead

RECOVERY AND OPPORTUNITIES

As restrictions ease, growth rates are set to normalise
All categories set to perform well, even the largest and most mature
Regulation could affect sauces, dressings and condiments

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Mexico

KEY DATA FINDINGS

2020 IMPACT

Retail sales increase as consumers have more breakfasts and snacks at home
A move towards cheaper products due to economic impact of COVID-19
Flavour innovations are attractive, although traditional flavours remain most popular

RECOVERY AND OPPORTUNITIES

Normalisation of growth patterns in the forecast period after a disruptive year
New labelling regulation could potentially hamper growth
Jams and preserves will remain popular despite stronger growth for other spreads

CATEGORY DATA

Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 56 Sales of Sweet Spreads by Category: Value 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Mexico

KEY DATA FINDINGS

2020 IMPACT

Soup is popular for lunches amongst workers and students, who are at home more
Dehydrated soup sees the highest increase due to its cheaper price
Knorr continues to dominate, but La Moderna also performs well

RECOVERY AND OPPORTUNITIES

Growth normalisation expected to return first to retail, then to foodservice
Dehydrated soup to maintain its dominance due to wide product range and low price
New regulation could be both a threat and an opportunity

CATEGORY DATA

Table 67 Sales of Soup by Category: Volume 2015-2020 Table 68 Sales of Soup by Category: Value 2015-2020 Table 69 Sales of Soup by Category: % Volume Growth 2015-2020 Table 70 Sales of Soup by Category: % Value Growth 2015-2020 Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 72 NBO Company Shares of Soup: % Value 2016-2020 Table 73 LBN Brand Shares of Soup: % Value 2017-2020 Table 74 Distribution of Soup by Format: % Value 2015-2020 Table 75 Forecast Sales of Soup by Category: Volume 2020-2025 Table 76 Forecast Sales of Soup by Category: Value 2020-2025 Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Mexico

KEY DATA FINDINGS

2020 IMPACT

COVID-19 influences shopping behaviour and drives demand for packaged bread
Flat bread remains at the core of the Mexican diet with home seclusion boosting sales
Foodservice sales decimated by lockdown and COVID-19

RECOVERY AND OPPORTUNITIES

Bleak economic outlook should benefit sales of flat bread
Foodservice and bakeries set to see quick recovery once COVID-19 is contained
New food labelling requirements come into effect

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2015-2020 Table 80 Sales of Baked Goods by Category: Value 2015-2020 Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 83 Sales of Pastries by Type: % Value 2015-2020 Table 84 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 85 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 86 Distribution of Baked Goods by Format: % Value 2015-2020 Table 87 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Mexico

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on breakfast cereals as lockdown hits Mexico
Healthy options continue to gain interest
Kellogg retains lead thanks to strong distribution network

RECOVERY AND OPPORTUNITIES

Convenience likely to remain a key selling point for breakfast cereals
New labelling restrictions to include a ban on the use of cartoon characters, celebrities and games for those products with a black label
Price expected to become increasingly important as economy contracts

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 92 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 97 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Mexico

KEY DATA FINDINGS

2020 IMPACT

Differing fortunes for retail and foodservice sales as consumers forced to dine in at home
Focus shifts from food safety concerns over canned tuna to stockpiling
Grupo Lala expands its range, but Sigma Alimentos retains strong lead

RECOVERY AND OPPORTUNITIES

Convenience and value set to propel sales of processed meat and seafood
New labelling requirements to help consumers make healthier choices
Foodservice set to bounce back but challenges remain

CATEGORY DATA

Table 102 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 105 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 106 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 109 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 110 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Mexico

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables benefits from stockpiling in 2020
Foodservice suffers as lockdown forces outlets to close
Mexican beans see sales jump as lockdown hits

RECOVERY AND OPPORTUNITIES

Value and convenience set to be the key growth drivers
Foodservice expected to bounce back as restrictions are lifted
Frozen processed fruit and vegetables set to see growing presence in retailers

CATEGORY DATA

Table 118 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 121 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 122 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 123 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 124 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 125 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 129 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Mexico

KEY DATA FINDINGS

2020 IMPACT

Demand spikes for rice, pasta and noodles putting a strain on supplies
Consumers lacking culinary skills drives demand for ‘easy cook’ options
Competitive landscape remains price driven

RECOVERY AND OPPORTUNITIES

Economic uncertainty could favour basic staples
Sales could be challenged by healthier or more convenient meal options
Foodservice sales expected to come back stronger

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 137 NBO Company Shares of Rice: % Value 2016-2020 Table 138 LBN Brand Shares of Rice: % Value 2017-2020 Table 139 NBO Company Shares of Pasta: % Value 2016-2020 Table 140 LBN Brand Shares of Pasta: % Value 2017-2020 Table 141 NBO Company Shares of Noodles: % Value 2016-2020 Table 142 LBN Brand Shares of Noodles: % Value 2017-2020 Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 144 Distribution of Rice by Format: % Value 2015-2020 Table 145 Distribution of Pasta by Format: % Value 2015-2020 Table 146 Distribution of Noodles by Format: % Value 2015-2020 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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