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Overview:
Understand the latest market trends and future growth opportunities for the Packaged Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaged Food in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaged Food in Mexico?
- Which are the leading brands in Packaged Food in Mexico?
- How are products distributed in Packaged Food in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Packaged Food in Mexico
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
COVID-19 restrictions negatively impact sales of packaged food, as foodservice players place minimal orders
Self-employed workers drive sales, by creating home-cooked products and delivering it to consumers
Smaller players leave the landscape due to COVID-19, reducing sales of packaged goods to foodservice
Consumer Foodservice
The lockdown from March 2020 forces foodservice outlets to close, as home cooking increases
Food couriers see a sharp rise in sales, as consumers appreciate having contactless foodservice deliveries
Foodservice suffers from a lack of tourists, with consumer foodservice traditionally relying on this revenue stream
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Edible Oils in Mexico
KEY DATA FINDINGS
2020 IMPACT
More home cooking increases the retail growth rate, but foodservice suffers
Consumers favour familiar products with reasonable prices during the pandemic
Strong competition, with the launch of more premium products
RECOVERY AND OPPORTUNITIES
Slowdown in retail growth but a return to growth in foodservice
Soy and olive oil set to perform well due to price and health credentials respectively
Potential for changes in the competitive landscape
CATEGORY DATA
Table 19 Sales of Edible Oils by Category: Volume 2015-2020
Table 20 Sales of Edible Oils by Category: Value 2015-2020
Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 25 Distribution of Edible Oils by Format: % Value 2015-2020
Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in Mexico
KEY DATA FINDINGS
2020 IMPACT
More time spent at home increases retail sales of ready meals
Mexican dishes are the most popular
Smaller players perform better than the leader
RECOVERY AND OPPORTUNITIES
Growth for both retail and foodservice as busier consumers demand convenience
Healthier and more convenient ready meals set to see the fastest growth
Range expansion expected to contribute to growth
CATEGORY DATA
Table 30 Sales of Ready Meals by Category: Volume 2015-2020
Table 31 Sales of Ready Meals by Category: Value 2015-2020
Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 38 Distribution of Ready Meals by Format: % Value 2015-2020
Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in Mexico
KEY DATA FINDINGS
2020 IMPACT
Stronger retail growth as foodservice outlets temporarily close
Pasta and cooking sauces valued by people seeking speed and convenience
A presence in strong categories helps Conservas La Costeña extend its lead
RECOVERY AND OPPORTUNITIES
As restrictions ease, growth rates are set to normalise
All categories set to perform well, even the largest and most mature
Regulation could affect sauces, dressings and condiments
CATEGORY DATA
Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in Mexico
KEY DATA FINDINGS
2020 IMPACT
Retail sales increase as consumers have more breakfasts and snacks at home
A move towards cheaper products due to economic impact of COVID-19
Flavour innovations are attractive, although traditional flavours remain most popular
RECOVERY AND OPPORTUNITIES
Normalisation of growth patterns in the forecast period after a disruptive year
New labelling regulation could potentially hamper growth
Jams and preserves will remain popular despite stronger growth for other spreads
CATEGORY DATA
Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 56 Sales of Sweet Spreads by Category: Value 2015-2020
Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in Mexico
KEY DATA FINDINGS
2020 IMPACT
Soup is popular for lunches amongst workers and students, who are at home more
Dehydrated soup sees the highest increase due to its cheaper price
Knorr continues to dominate, but La Moderna also performs well
RECOVERY AND OPPORTUNITIES
Growth normalisation expected to return first to retail, then to foodservice
Dehydrated soup to maintain its dominance due to wide product range and low price
New regulation could be both a threat and an opportunity
CATEGORY DATA
Table 67 Sales of Soup by Category: Volume 2015-2020
Table 68 Sales of Soup by Category: Value 2015-2020
Table 69 Sales of Soup by Category: % Volume Growth 2015-2020
Table 70 Sales of Soup by Category: % Value Growth 2015-2020
Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 72 NBO Company Shares of Soup: % Value 2016-2020
Table 73 LBN Brand Shares of Soup: % Value 2017-2020
Table 74 Distribution of Soup by Format: % Value 2015-2020
Table 75 Forecast Sales of Soup by Category: Volume 2020-2025
Table 76 Forecast Sales of Soup by Category: Value 2020-2025
Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Baked Goods in Mexico
KEY DATA FINDINGS
2020 IMPACT
COVID-19 influences shopping behaviour and drives demand for packaged bread
Flat bread remains at the core of the Mexican diet with home seclusion boosting sales
Foodservice sales decimated by lockdown and COVID-19
RECOVERY AND OPPORTUNITIES
Bleak economic outlook should benefit sales of flat bread
Foodservice and bakeries set to see quick recovery once COVID-19 is contained
New food labelling requirements come into effect
CATEGORY DATA
Table 79 Sales of Baked Goods by Category: Volume 2015-2020
Table 80 Sales of Baked Goods by Category: Value 2015-2020
Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 83 Sales of Pastries by Type: % Value 2015-2020
Table 84 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 85 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 86 Distribution of Baked Goods by Format: % Value 2015-2020
Table 87 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 88 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in Mexico
KEY DATA FINDINGS
2020 IMPACT
Consumers stock up on breakfast cereals as lockdown hits Mexico
Healthy options continue to gain interest
Kellogg retains lead thanks to strong distribution network
RECOVERY AND OPPORTUNITIES
Convenience likely to remain a key selling point for breakfast cereals
New labelling restrictions to include a ban on the use of cartoon characters, celebrities and games for those products with a black label
Price expected to become increasingly important as economy contracts
CATEGORY DATA
Table 91 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 92 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 95 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 97 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in Mexico
KEY DATA FINDINGS
2020 IMPACT
Differing fortunes for retail and foodservice sales as consumers forced to dine in at home
Focus shifts from food safety concerns over canned tuna to stockpiling
Grupo Lala expands its range, but Sigma Alimentos retains strong lead
RECOVERY AND OPPORTUNITIES
Convenience and value set to propel sales of processed meat and seafood
New labelling requirements to help consumers make healthier choices
Foodservice set to bounce back but challenges remain
CATEGORY DATA
Table 102 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 103 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 104 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 105 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 106 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 107 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 108 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 109 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 110 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in Mexico
KEY DATA FINDINGS
2020 IMPACT
Processed fruit and vegetables benefits from stockpiling in 2020
Foodservice suffers as lockdown forces outlets to close
Mexican beans see sales jump as lockdown hits
RECOVERY AND OPPORTUNITIES
Value and convenience set to be the key growth drivers
Foodservice expected to bounce back as restrictions are lifted
Frozen processed fruit and vegetables set to see growing presence in retailers
CATEGORY DATA
Table 118 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 119 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 120 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 121 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 122 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 123 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 124 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 125 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 129 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in Mexico
KEY DATA FINDINGS
2020 IMPACT
Demand spikes for rice, pasta and noodles putting a strain on supplies
Consumers lacking culinary skills drives demand for ‘easy cook’ options
Competitive landscape remains price driven
RECOVERY AND OPPORTUNITIES
Economic uncertainty could favour basic staples
Sales could be challenged by healthier or more convenient meal options
Foodservice sales expected to come back stronger
CATEGORY DATA
Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 137 NBO Company Shares of Rice: % Value 2016-2020
Table 138 LBN Brand Shares of Rice: % Value 2017-2020
Table 139 NBO Company Shares of Pasta: % Value 2016-2020
Table 140 LBN Brand Shares of Pasta: % Value 2017-2020
Table 141 NBO Company Shares of Noodles: % Value 2016-2020
Table 142 LBN Brand Shares of Noodles: % Value 2017-2020
Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 144 Distribution of Rice by Format: % Value 2015-2020
Table 145 Distribution of Pasta by Format: % Value 2015-2020
Table 146 Distribution of Noodles by Format: % Value 2015-2020
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025