Packaged Food in Morocco

Packaged Food in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures of foodservice establishments in early-2020 negatively impacts on sales of packaged food
More Moroccans eat outside of the home, boosting foodservice sales of packaged food such as table sauces
Growth in limited-service restaurants drives sales of packaged food to foodservice

Consumer Foodservice

Despite a hiatus in 2020, development continues to support growth of consumer foodservice in Morocco
Food delivery platforms and social media influencers take on crucial roles in a competitive arena
Independent operators benefit from knowledge of local preferences, favourable pricing and consumer loyalty

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby Food in Morocco

KEY DATA FINDINGS

2020 IMPACT

Baby food will continue growing in Morocco in 2020, with word-of-mouth important

Growing up milk formula will see slowest growth in 2020, partly due to bad publicity

Nestlé will maintain lead in 2020 on strength of trusted brands and long-lasting consumer relationship, though Agro-Food will also gain current retail value shares

RECOVERY AND OPPORTUNITIES

Current retail value growth expected to gradually increase into the forecast period due to consistent demand

UHT milk may pose a threat to growing up milk formula into the forecast period

Growth in purchasing power and number of working mothers will boost sales of milk formula into the forecast period

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2015-2020
Table 20 Sales of Baby Food by Category: Value 2015-2020
Table 21 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Baby Food: % Value 2016-2020
Table 24 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 25 Distribution of Baby Food by Format: % Value 2015-2020
Table 26 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Morocco

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads will still attract new players in 2020, though it will be nearing maturity

Successful efforts to improve the image of butter and spreads will improve prospects in 2020

Copralim and other domestic players will benefit from local knowledge and popularity in 2020

RECOVERY AND OPPORTUNITIES

Increasing health awareness will drive new product developments into the forecast period

Margarine and spreads will remain highly fragmented into the forecast period, with little meaningful competition

Price-related boycott will encourage government price monitoring over the forecast period

CATEGORY DATA

Table 30 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 31 Sales of Butter and Spreads by Category: Value 2015-2020
Table 32 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 33 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 35 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 36 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 37 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 38 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 39 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 40 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Morocco

KEY DATA FINDINGS

2020 IMPACT

Fromageries Bel will continue to lead cheese in 2020, with Centrale Danone and Copralim also performing well

Demand for cheese picks up during Ramadan, and players capitalise on this

While soft cheese will grow rapidly in 2020, spreadable process cheese will continue to reign

RECOVERY AND OPPORTUNITIES

Cheese will continue to benefit from wide range of uses and established popularity over the forecast period

Leading players will maintain strength through active marketing and innovative launches

Tunisian cheese leader Land’or will invest in Morocco into the forecast period

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2015-2020
Table 42 Sales of Cheese by Category: Value 2015-2020
Table 43 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 44 Sales of Cheese by Category: % Value Growth 2015-2020
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 46 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 47 NBO Company Shares of Cheese: % Value 2016-2020
Table 48 LBN Brand Shares of Cheese: % Value 2017-2020
Table 49 Distribution of Cheese by Format: % Value 2015-2020
Table 50 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 51 Forecast Sales of Cheese by Category: Value 2020-2025
Table 52 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Morocco

KEY DATA FINDINGS

2020 IMPACT

Milk alternatives will thrive in 2020, while demand for fresh milk will remain stable

New companies with a focus on other dairy products will start investing in drinking milk in 2020

Centrale Danone will recover from the boycott in 2020, while Cooperative COPAG will continue to perform strongly

RECOVERY AND OPPORTUNITIES

Current retail value growth anticipated in all drinking milk products, but fresh milk retail volume will continue to slightly decline

Lactose free milk is expected to struggle into the forecast period

Moroccan Ministry will step up to prevent fraudulent sales of milk made from reconstituted powder into the forecast period, increasing trust in drinking milk

CATEGORY DATA

Table 54 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 55 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 56 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 57 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 59 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 60 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 62 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 64 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Morocco

KEY DATA FINDINGS

2020 IMPACT

Centrale Danone will continue to lead yoghurt and sour milk in 2020 despite 2018 boycott, while new product developments will add interest to product area

Loyalty will help Cooperative COPAG maintain lead in sour milk drinks despite relatively high prices

Product bundling will increasingly be used to attract interest and boost sales in 2020

RECOVERY AND OPPORTUNITIES

Yoghurt and sour milk expected to develop into the forecast period, with wider availability and advertising campaigns

Increasing health awareness will drive new FF product developments into the forecast period

New product developments expected to drive interest in yoghurt and sour milk products into the forecast period

CATEGORY DATA

Table 65 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 66 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 67 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 68 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 69 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 70 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 71 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 72 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 74 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 75 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 76 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Morocco

KEY DATA FINDINGS

2020 IMPACT

Fromage frais and quark will develop in Morocco in 2020, with health trends driving growth

Copralim will maintain lead in cream in 2020 due to Président’s reputation and quality

Centrale Danone will see growth in fromage frais and quark despite boycott

RECOVERY AND OPPORTUNITIES

Sales could be hit by health trends if players slow down diversification and promotional efforts

Threat of new entrants will remain high into the forecast period

Ramadan will remain an important period for retail volume sale of other dairy into the forecast period

CATEGORY DATA

Table 77 Sales of Other Dairy by Category: Volume 2015-2020
Table 78 Sales of Other Dairy by Category: Value 2015-2020
Table 79 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 80 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 81 Sales of Cream by Type: % Value 2015-2020
Table 82 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 83 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 84 Distribution of Other Dairy by Format: % Value 2015-2020
Table 85 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 86 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 87 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 88 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Morocco

KEY DATA FINDINGS

2020 IMPACT

Edible oils remain popular in Morocco, but growth slows as raw materials become harder to come by

Olive oil sees the best performance in edible oils in 2020, hampering growth in other categories

Growing health and wellbeing trend and drives sales in healthy and organic edible oils

RECOVERY AND OPPORTUNITIES

Long-standing presence and good reputation will maintain Lesieur Cristal’s lead, but other players will gain share

Companies will compete in the health and wellness segment as Moroccans focus on good nutrition

Unpackaged olive oil will hamper growth of packaged varieties

CATEGORY DATA

Table 89 Sales of Edible Oils by Category: Volume 2015-2020
Table 90 Sales of Edible Oils by Category: Value 2015-2020
Table 91 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 92 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 93 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 94 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 95 Distribution of Edible Oils by Format: % Value 2015-2020
Table 96 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 97 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 98 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 99 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Morocco

KEY DATA FINDINGS

2020 IMPACT

Paty’s maintains its lead in ready meals in 2020 with strong distribution and a wide portfolio

Companies strive to change consumers’ perception of ready meals as unhealthy

Changing lifestyles increase competition in ready meals

RECOVERY AND OPPORTUNITIES

Hectic lifestyles in increasingly larger cities will drive growth in ready meals in the future

Rising purchasing power and more working women will boost growth in ready meals in the future

Promotional activities will raise awareness and drive sales

CATEGORY DATA

Table 100 Sales of Ready Meals by Category: Volume 2015-2020
Table 101 Sales of Ready Meals by Category: Value 2015-2020
Table 102 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 103 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 104 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 105 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 106 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 107 Distribution of Ready Meals by Format: % Value 2015-2020
Table 108 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 109 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 110 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 111 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Morocco

KEY DATA FINDINGS

2020 IMPACT

Little change to the overall landscape in sauces, dressings and condiments for consumers used to home-cooking

Players attempt to consolidate share through price promotions and advertising

Health and wellness trends drive development and increase competition

RECOVERY AND OPPORTUNITIES

Busy lives and increased availability across channels will continue to boost sales

Tomato pastes and purées will remain highly popular, but diversification in other areas may see competition increase

Changing consumption habits will benefit forecast period sales of table sauces

CATEGORY DATA

Table 112 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 113 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 114 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 115 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 116 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 117 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 118 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 119 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 120 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 121 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 122 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Morocco

KEY DATA FINDINGS

2020 IMPACT

Sweet spreads sees strong growth in 2020, as consumers seek out affordable ways to enjoy sweet treats

Honey’s healthy profile boosts sales in 2020 as packaged honey manufactures vie with local farmers for share

Local honey and jam producers are ahead of international players in the popularity stakes

RECOVERY AND OPPORTUNITIES

Accelerated pace of life and improving purchasing power will boost sweet spreads

Growing health and wellness trends will lead to new developments within sweet spreads

Strong advertising will maintain popularity of sweet spreads, but economic fragility will see a shift towards local and private label brands

CATEGORY DATA

Table 123 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 124 Sales of Sweet Spreads by Category: Value 2015-2020
Table 125 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 126 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 127 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 128 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 129 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 130 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 131 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 132 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 133 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 134 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Morocco

KEY DATA FINDINGS

2020 IMPACT

Few brands, limited distribution, and lack of promotion continue to hamper growth in soup in 2020

Despite new product developments, consumers prefer home-made and vendor-produced soups

Shelf stable and dehydrated soup struggle to make any impact on Moroccan consumers in 2020

RECOVERY AND OPPORTUNITIES

Somafaco SA will maintain the lead with affordable prices and wide distribution and affordable prices

Domestic companies will remain popular thanks to wider availability and lower prices, but international flavours will generate interest

New product development in packaged soup and the rise of e-commerce may boost sales of soup over the forecast period

CATEGORY DATA

Table 135 Sales of Soup by Category: Volume 2015-2020
Table 136 Sales of Soup by Category: Value 2015-2020
Table 137 Sales of Soup by Category: % Volume Growth 2015-2020
Table 138 Sales of Soup by Category: % Value Growth 2015-2020
Table 139 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 140 NBO Company Shares of Soup: % Value 2016-2020
Table 141 LBN Brand Shares of Soup: % Value 2017-2020
Table 142 Distribution of Soup by Format: % Value 2015-2020
Table 143 Forecast Sales of Soup by Category: Volume 2020-2025
Table 144 Forecast Sales of Soup by Category: Value 2020-2025
Table 145 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 146 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Morocco

KEY DATA FINDINGS

2020 IMPACT

Part of Moroccan culture, baked goods records some growth but at a slower rate than seen previously

International players are expanding their base in baked goods in Morocco

Authorities aim to foster good practice, skills and knowledge and ensure quality in baked goods

RECOVERY AND OPPORTUNITIES

Baked goods will see strong current value growth as they are consumed with most meals daily

Artisanal will continue to dominate baked goods thanks to its good price/quality ratio

Growing interest in organic and healthy varieties of bread in Morocco as wellness trends accelerate

CATEGORY DATA

Table 147 Sales of Baked Goods by Category: Volume 2015-2020
Table 148 Sales of Baked Goods by Category: Value 2015-2020
Table 149 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 150 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 151 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 152 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 153 Distribution of Baked Goods by Format: % Value 2015-2020
Table 154 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 155 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 156 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 157 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Morocco

KEY DATA FINDINGS

2020 IMPACT

Nestlé Maroc continues to dominate breakfast cereals thanks to its good reputation, innovation and affordability

The competitive landscape sees little change in 2020 as consumers stick with popular and widely available brands

Wide product range leads modern grocery retailers to dominate distribution

RECOVERY AND OPPORTUNITIES

Busy lifestyles and promotional activities will contribute to growth, particularly in children’s breakfast cereals

The health trend and social media will contribute to growth in muesli and granola in the future

Private label will grow in line with modern grocery retailers and e-commerce expansion

CATEGORY DATA

Table 158 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 159 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 160 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 161 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 162 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 163 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 164 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 165 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 166 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 167 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 168 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Morocco

KEY DATA FINDINGS

2020 IMPACT

Healthy growth in processed meat and seafood thanks to the convenience trend and more women joining the workforce

New maximum shelf life limits benefits processed meat and seafood in 2020 as consumers bulk-buy

Palmeraies Koutoubia retains its lead in 2020 in a fragmented category

RECOVERY AND OPPORTUNITIES

Health and wellness trend expected to affect processed meat and seafood over the forecast period

Fresh meat and seafood will hamper growth but increased online shopping habits can help offset this

Developments by international players in Morocco will drive growth over the forecast period

CATEGORY DATA

Table 169 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 170 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 171 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 172 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 173 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 174 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 175 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 176 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 177 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 178 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 179 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 180 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 181 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 182 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 183 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 184 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Morocco

KEY DATA FINDINGS

2020 IMPACT

Continued growth in processed fruit and vegetables due to increasingly busy lives and the demand for convenience

Fresh fruit and vegetables hamper the growth of processed products as consumer

Damandis SA maintains its lead in a fragmented category, but Label’Vie SA plays catch up

RECOVERY AND OPPORTUNITIES

Growth in the urban population set to drive growth in processed fruit and vegetables in future

Private label is increasing in popularity thanks to its good quality and reasonable prices

Increase in retail channels and accelerated lifestyles will fuel growth in processed fruit and vegetables, particularly frozen products

CATEGORY DATA

Table 185 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 186 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 187 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 188 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 189 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 190 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 191 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 192 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 193 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 194 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 195 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 196 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Morocco

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles see growth thanks to their convenience and profile as cooking staples

Increasing consumer preference for Asian cuisine sees rice record strongest growth in 2020

Damandis SA retains leadership of rice, pasta and noodles in 2020 thanks to price and availability

RECOVERY AND OPPORTUNITIES

Noodles will remain far less popular with Moroccans than rice and pasta over the forecast period

Mundiriz and Tria will maintain strong rankings but see stiff competition from international players and new entrants

Health trend will lead to greater competition among players and rising sales in rice and pasta

CATEGORY DATA

Table 197 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 198 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 199 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 200 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 201 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 202 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 203 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 204 NBO Company Shares of Rice: % Value 2016-2020
Table 205 LBN Brand Shares of Rice: % Value 2017-2020
Table 206 NBO Company Shares of Pasta: % Value 2016-2020
Table 207 LBN Brand Shares of Pasta: % Value 2017-2020
Table 208 NBO Company Shares of Noodles: % Value 2016-2020
Table 209 LBN Brand Shares of Noodles: % Value 2017-2020
Table 210 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 211 Distribution of Rice by Format: % Value 2015-2020
Table 212 Distribution of Pasta by Format: % Value 2015-2020
Table 213 Distribution of Noodles by Format: % Value 2015-2020
Table 214 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 215 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 216 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 217 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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