Packaged Food in Morocco

Packaged Food in Morocco

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018

Strong growth compared to review period

International companies continue to dominate

Modern retailers gain sales share

Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice

Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits

Consumer Foodservice

Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Morocco

HEADLINES

PROSPECTS

Growth driven by premiumisation and rising disposable income levels

Boxed assortments benefit from premiumisation and gifting trend

Health and wellness chocolate to gain ground

COMPETITIVE LANDSCAPE

Dislog loses share but retains lead and maintains current value sales growth

Foods & Goods sees sales soar thanks to offering discounted luxury

Intense competition in fragmented business environment

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Morocco

HEADLINES

PROSPECTS

Functional benefits and dental health concerns boost sugar-free chewing gum

Small, affordable and convenient pack sizes benefit sales

Strong growth ahead as incomes rise but health concerns may hinder bubble gum

COMPETITIVE LANDSCAPE

Mondelez continues to extend strong lead

Domestic player Maghreb Industries struggles to compete

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Morocco

HEADLINES

PROSPECTS

Modern grocery retailers and cold chain improvements drive sales growth

Frozen yoghurt benefits from healthy image and franchise expansion

Players and retailers strive to reduced seasonality in sales

COMPETITIVE LANDSCAPE

Mobigen benefits from growing interest in premium global brands

Dislog benefits from growing popularity of ice cream parlours

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Morocco

HEADLINES

PROSPECTS

Smaller pack sizes benefit from shift towards on-the-go snacking

Savoury biscuits benefit from healthy image and social snacking

Health and wellness trends impact sales

COMPETITIVE LANDSCAPE

Jessy Diffusion continues to expand lead

Fragmentation diminishes as consumers trade up

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Morocco

HEADLINES

PROSPECTS

Unit price growth linked to removal of sugar subsidies

Premiumisation and gifting trends drive growth in toffees, caramels and nougat

Sugar-free products benefit from growing health and wellness trend

COMPETITIVE LANDSCAPE

Local players dominate thanks to extensive distribution and consumer knowledge

Multinationals benefit from reduced price differential and rising incomes

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

HEADLINES

PROSPECTS

Small snack packs capitalise on on-the-go snacking

Wafers benefit from blurring lines with countlines

Snack bars benefit from healthy image and growing interest in breakfast cereals

COMPETITIVE LANDSCAPE

Mondelez further extends lead thanks to global brand appeal and small pack sizes

Share consolidation seen as competition intensifies

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 100 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 101 Distribution of Snack Bars by Format: % Value 2013-2018
Table 102 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Morocco

HEADLINES

PROSPECTS

Powder standard milk formula remains the most popular baby food in Morocco

Sales of baby food remain strong

A decrease in breastfeeding benefits baby food sales

COMPETITIVE LANDSCAPE

Nestlé remains the leading player in baby food

Health and wellness is a major competitive aspect in baby food

International players still dominate sales

CATEGORY DATA

Table 106 Sales of Baby Food by Category: Volume 2013-2018
Table 107 Sales of Baby Food by Category: Value 2013-2018
Table 108 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 109 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 110 NBO Company Shares of Baby Food: % Value 2014-2018
Table 111 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 112 Distribution of Baby Food by Format: % Value 2013-2018
Table 113 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 114 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Morocco

HEADLINES

PROSPECTS

The improving image of butter and spreads benefits sales

Advertising campaigns remain the best strategy to drive sales

Butter remains a staple ingredient in Morocco

COMPETITIVE LANDSCAPE

Copralim SA continues to lead butter and spreads

Local players lead butter and spreads

The rise of substitutes may affect sales

CATEGORY DATA

Table 117 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 118 Sales of Butter and Spreads by Category: Value 2013-2018
Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 120 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 122 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 123 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 125 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Morocco

HEADLINES

PROSPECTS

Cheese is set to record strong growth

Cheese is always part of Moroccans’ food

Promotional activities fuel sales

COMPETITIVE LANDSCAPE

Fromageries Bel leads cheese in 2018

The competitive landscape remains stable in 2018

Competition is strong in health and wellness

CATEGORY DATA

Table 128 Sales of Cheese by Category: Volume 2013-2018
Table 129 Sales of Cheese by Category: Value 2013-2018
Table 130 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 131 Sales of Cheese by Category: % Value Growth 2013-2018
Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 133 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 134 NBO Company Shares of Cheese: % Value 2014-2018
Table 135 LBN Brand Shares of Cheese: % Value 2015-2018
Table 136 Distribution of Cheese by Format: % Value 2013-2018
Table 137 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 138 Forecast Sales of Cheese by Category: Value 2018-2023
Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Morocco

HEADLINES

PROSPECTS

Growth expected to remain positive over the forecast period

Increasing concern over milk prices in Morocco is a major threat to growth

Growing concerns about the effects of milk on health may slow down growth

COMPETITIVE LANDSCAPE

Centrale Danone continues to lose value share in 2018

Companies compete on prices

Strong advertising and promotion employed to increase value share

CATEGORY DATA

Table 141 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 142 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 145 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 147 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Morocco

HEADLINES

PROSPECTS

Other dairy registers healthy growth

Health and wellness products increase sales

Growing snacking options threaten sales over the forecast period

COMPETITIVE LANDSCAPE

Centrale Danone still dominates sales of other dairy

Competitive landscape likely to change

Health and wellness segment increases competition

CATEGORY DATA

Table 152 Sales of Other Dairy by Category: Volume 2013-2018
Table 153 Sales of Other Dairy by Category: Value 2013-2018
Table 154 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 155 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 156 Sales of Cream by Type: % Value 2013-2018
Table 157 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 158 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 159 Distribution of Other Dairy by Format: % Value 2013-2018
Table 160 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 161 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 162 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Morocco

HEADLINES

PROSPECTS

Yoghurt and sour milk products records healthy growth

New product development drives sales

Dairy-free yoghurt is expected to appear in the forecast period

COMPETITIVE LANDSCAPE

Centrale Danone continues to lose share

Competitive landscape likely to see changes

Health and wellness intensifies competition

CATEGORY DATA

Table 164 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 165 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 166 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 168 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 169 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 170 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 171 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Morocco

HEADLINES

PROSPECTS

Edible oils will always be part of Moroccan cuisine

The health and wellness trend will drive sales over the forecast period

Urbanisation and the growing population will drive sales

COMPETITIVE LANDSCAPE

Lesieur Cristal continues to lead edible oils

Unpackaged olive oil remains popular

Companies compete in the health and wellness segment

CATEGORY DATA

Table 176 Sales of Edible Oils by Category: Volume 2013-2018
Table 177 Sales of Edible Oils by Category: Value 2013-2018
Table 178 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 179 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 180 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 181 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 182 Distribution of Edible Oils by Format: % Value 2013-2018
Table 183 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 184 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Morocco

HEADLINES

PROSPECTS

Hectic lifestyles in large cities will drive sales

Promotional activities will raise awareness and drive sales

Rising purchasing power is set to drive sales

COMPETITIVE LANDSCAPE

Paty’s leads ready meals

Changing lifestyles are making the competition fierce

Companies are changing consumers’ perception of ready meals

CATEGORY DATA

Table 187 Sales of Ready Meals by Category: Volume 2013-2018
Table 188 Sales of Ready Meals by Category: Value 2013-2018
Table 189 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 190 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 191 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 192 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 193 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 194 Distribution of Ready Meals by Format: % Value 2013-2018
Table 195 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 196 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 197 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 198 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Morocco

HEADLINES

PROSPECTS

Sauces, dressings and condiments is set to record healthy growth

Changing consumption habits will benefit sales

Product diversification will lead to growth

COMPETITIVE LANDSCAPE

Les Conserves de Meknès Aicha maintains its lead

The competitive landscape remains stable

The health and wellness segment will increase the competition

CATEGORY DATA

Table 199 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 200 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 201 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 202 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 203 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 204 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 205 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Morocco

HEADLINES

PROSPECTS

Soup is expected to record moderate growth

Local food stalls and small restaurants affect sales of soup

International recipes and unique products will drive sales

COMPETITIVE LANDSCAPE

Somafaco leads soup in Morocco

Packaged soup is still perceived as unhealthy

Stable competitive environment

CATEGORY DATA

Table 210 Sales of Soup by Category: Volume 2013-2018
Table 211 Sales of Soup by Category: Value 2013-2018
Table 212 Sales of Soup by Category: % Volume Growth 2013-2018
Table 213 Sales of Soup by Category: % Value Growth 2013-2018
Table 214 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 215 NBO Company Shares of Soup: % Value 2014-2018
Table 216 LBN Brand Shares of Soup: % Value 2015-2018
Table 217 Distribution of Soup by Format: % Value 2013-2018
Table 218 Forecast Sales of Soup by Category: Volume 2018-2023
Table 219 Forecast Sales of Soup by Category: Value 2018-2023
Table 220 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 221 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Morocco

HEADLINES

PROSPECTS

Sweet spreads is expected to record strong growth in the forecast period

Jams and preserves, chocolate spreads and honey will continue to lead

Improving living standards and population growth will benefit sales

COMPETITIVE LANDSCAPE

Diva Distribution leads sweet spreads in Morocco

Local companies are ahead of international players

Unpackaged honey may affect sales

CATEGORY DATA

Table 222 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 223 Sales of Sweet Spreads by Category: Value 2013-2018
Table 224 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 225 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 226 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 227 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 228 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 229 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 230 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 231 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 232 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Morocco

HEADLINES

PROSPECTS

Baked goods expected to record positive growth

Consumption of bread expected to remain high

Women joining the workforce expected to benefit packaged bread

COMPETITIVE LANDSCAPE

Artisanal accounts for the largest share of baked goods

Artisanal products still leading sales of bread in Morocco

Growing interest in organic bread in Morocco

CATEGORY DATA

Table 234 Sales of Baked Goods by Category: Volume 2013-2018
Table 235 Sales of Baked Goods by Category: Value 2013-2018
Table 236 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 237 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 238 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 239 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 240 Distribution of Baked Goods by Format: % Value 2013-2018
Table 241 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 242 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 243 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 244 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Morocco

HEADLINES

PROSPECTS

Breakfast cereals expected to record strong growth

Children will remain the main drivers of sales in breakfast cereals

Health and wellness products will prevail

COMPETITIVE LANDSCAPE

Nestlé Maroc strengthens leading position in 2018

Competitive landscape remains unchanged

Growing presence of private label

CATEGORY DATA

Table 245 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 246 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 247 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 248 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 249 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 250 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 251 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 252 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 253 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 254 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 255 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Morocco

HEADLINES

PROSPECTS

Processed fruit and vegetables will continue to be a food staple in Morocco

Growing urbanisation and population will benefit sales over forecast period

Prices of fresh fruit and vegetables may affect sales of processed products

COMPETITIVE LANDSCAPE

Damandis SA retains fragile lead

Frozen products are gaining share

Private label is increasing in popularity

CATEGORY DATA

Table 256 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 257 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 258 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 259 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 260 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Morocco

HEADLINES

PROSPECTS

Health growth expected over the forecast period

Processed meat and seafood will remain a staple item in Morocco

Health and wellness features are expected to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Palmeraies Koutoubia retains leadership

Competitive landscape remains unchanged

Fresh seafood and meat are a threat to growth

CATEGORY DATA

Table 268 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 269 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 270 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 271 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 272 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 273 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 274 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 275 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 276 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 277 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 278 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 279 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 280 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 281 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 282 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 283 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Morocco

HEADLINES

PROSPECTS

Rice, pasta, and noodles set to record strong growth

Pasta is gaining in popularity

Popularity of noodles is declining

COMPETITIVE LANDSCAPE

Mundiriz SA retains leadership of rice, pasta and noodles

No major change in the competitive landscape

Changing lifestyles will benefit sales

CATEGORY DATA

Table 284 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 285 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 286 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 287 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 288 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 289 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 290 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 291 NBO Company Shares of Rice: % Value 2014-2018
Table 292 LBN Brand Shares of Rice: % Value 2015-2018
Table 293 NBO Company Shares of Pasta: % Value 2014-2018
Table 294 LBN Brand Shares of Pasta: % Value 2015-2018
Table 295 NBO Company Shares of Noodles: % Value 2014-2018
Table 296 LBN Brand Shares of Noodles: % Value 2015-2018
Table 297 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 298 Distribution of Rice by Format: % Value 2013-2018
Table 299 Distribution of Pasta by Format: % Value 2013-2018
Table 300 Distribution of Noodles by Format: % Value 2013-2018
Table 301 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 302 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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