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Country Report

Packaged food in

Packaged Food in Morocco

228 pages, Nov 2017

US$7,150

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Executive Summary

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Packaged food continues to record healthy growth in 2017

In 2017, packaged food in Morocco continues to record positive and healthy growth. This is because Moroccans are becoming increasingly familiar with packaged products due to excessive advertisements on television and social media from the largest key players in the market.

Health and wellness trend continues to drive sales of packaged food in Morocco

Many companies strive to label their products as being healthy. Rich in omega 3 and omega 6, 0% cholesterol, gluten free and GMO free are labels that many packaged food products are witnessing in 2017.

Domestic key players continue to lead packaged food in Morocco

Domestic key players are still outperforming intentional key players in packaged food in Morocco in 2017. This is because local key players have a longstanding presence in the country and succeed in achieving an ongoing relationship with Moroccans.

Independent small grocers remains the leading distribution channel in Morocco

Independent small grocers remains the leading distribution channel in Morocco in 2017. This is mainly because the channel’s outlets can be found on every corner of the city in Morocco.

Packaged food in Morocco is expected to record positive growth

Over the forecast period, packaged food is predicted to record positive growth. This is because packaged food is becoming increasingly popular in the country.

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Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Morocco for free.

The Packaged food in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Morocco?
What are the major brands in Morocco?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Morocco

EXECUTIVE SUMMARY

Packaged food continues to record healthy growth in 2017

Health and wellness trend continues to drive sales of packaged food in Morocco

Domestic key players continue to lead packaged food in Morocco

Independent small grocers remains the leading distribution channel in Morocco

Packaged food in Morocco is expected to record positive growth

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend continues to drive sales in packaged food

Outlook

Distribution of packaged food in Morocco in 2017

Outlook

Consumer foodservice in Morocco

Outlook

Packaged food expected to record positive healthy growth over the forecast period

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Packaged Food in Morocco - Company Profiles

Belma SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Belma SA: Key Facts

COMPETITIVE POSITIONING

Summary 3 Belma SA: Competitive Position 2017

Centrale Danone in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Centrale Danone: Key Facts
Summary 5 Centrale Danone: Operational Indicators

COMPETITIVE POSITIONING

Summary 6 Centrale Danone: Competitive Position 2017

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Jessy Diffusion SA: Key Facts
Summary 8 Jessy Diffusion SA: Operational Indicators

COMPETITIVE POSITIONING

Label'Vie SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Label’Vie SA: Key Facts

INTERNET STRATEGY

PRIVATE LABEL

Summary 10 Label’Vie SA: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 11 Label’Vie SA: Competitive Position 2017

Lesieur Cristal SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Lesieur Cristal SA: Key Facts
Summary 13 Lesieur Cristal SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 14 Lesieur Cristal SA: Competitive Position 2017

Moroccan Food Processing in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Moroccan Food Processing: Key Facts

COMPETITIVE POSITIONING

Summary 16 Moroccan Food Processing: Competitive Position 2017

Palmeraies Koutoubia SA (Sapak SA) in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Palmeraies Koutoubia SA (Sapak SA): Key Facts
Summary 18 Palmeraies Koutoubia SA (Sapak SA): Operational Indicators

COMPETITIVE POSITIONING

Summary 19 Palmeraies Koutoubia SA (Sapak SA): Competitive Position 2017

Unilever Maghreb SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Unilever Maghreb SA: Key Facts

COMPETITIVE POSITIONING

Summary 21 Unilever Maghreb SA: Competitive Position 2017

Baby Food in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2012-2017
Table 20 Sales of Baby Food by Category: Value 2012-2017
Table 21 Sales of Baby Food by Category: % Volume Growth 2012-2017
Table 22 Sales of Baby Food by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Baby Food: % Value 2013-2017
Table 24 LBN Brand Shares of Baby Food: % Value 2014-2017
Table 25 Distribution of Baby Food by Format: % Value 2012-2017
Table 26 Forecast Sales of Baby Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Baby Food by Category: Value 2017-2022
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2017-2022

Butter and Margarine in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 30 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 31 Sales of Butter and Margarine by Category: Value 2012-2017
Table 32 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 33 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 35 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 36 Distribution of Butter and Margarine by Format: % Value 2012-2017
Table 37 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
Table 38 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
Table 39 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
Table 40 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022

Cheese in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2012-2017
Table 42 Sales of Cheese by Category: Value 2012-2017
Table 43 Sales of Cheese by Category: % Volume Growth 2012-2017
Table 44 Sales of Cheese by Category: % Value Growth 2012-2017
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2012-2017
Table 46 Sales of Unprocessed Cheese by Type: % Value 2012-2017
Table 47 NBO Company Shares of Cheese: % Value 2013-2017
Table 48 LBN Brand Shares of Cheese: % Value 2014-2017
Table 49 Distribution of Cheese by Format: % Value 2012-2017
Table 50 Forecast Sales of Cheese by Category: Volume 2017-2022
Table 51 Forecast Sales of Cheese by Category: Value 2017-2022
Table 52 Forecast Sales of Cheese by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Cheese by Category: % Value Growth 2017-2022

Drinking Milk Products in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 54 Sales of Drinking Milk Products by Category: Volume 2012-2017
Table 55 Sales of Drinking Milk Products by Category: Value 2012-2017
Table 56 Sales of Drinking Milk Products by Category: % Volume Growth 2012-2017
Table 57 Sales of Drinking Milk Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Drinking Milk Products: % Value 2013-2017
Table 59 LBN Brand Shares of Drinking Milk Products: % Value 2014-2017
Table 60 Distribution of Drinking Milk Products by Format: % Value 2012-2017
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Volume 2017-2022
Table 62 Forecast Sales of Drinking Milk Products Products by Category: Value 2017-2022
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2017-2022

Other Dairy in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 65 Sales of Other Dairy by Category: Volume 2012-2017
Table 66 Sales of Other Dairy by Category: Value 2012-2017
Table 67 Sales of Other Dairy by Category: % Volume Growth 2012-2017
Table 68 Sales of Other Dairy by Category: % Value Growth 2012-2017
Table 69 Sales of Cream by Type: % Value 2012-2017
Table 70 NBO Company Shares of Other Dairy: % Value 2013-2017
Table 71 LBN Brand Shares of Other Dairy: % Value 2014-2017
Table 72 Distribution of Other Dairy by Format: % Value 2012-2017
Table 73 Forecast Sales of Other Dairy by Category: Volume 2017-2022
Table 74 Forecast Sales of Other Dairy by Category: Value 2017-2022
Table 75 Forecast Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 76 Forecast Sales of Other Dairy by Category: % Value Growth 2017-2022

Yoghurt and Sour Milk Products in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 77 Sales of Yoghurt and Sour Milk Products by Category: Volume 2012-2017
Table 78 Sales of Yoghurt and Sour Milk Products by Category: Value 2012-2017
Table 79 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2012-2017
Table 80 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2012-2017
Table 81 Sales of Flavoured Yoghurt by Flavour: Rankings 2012-2017
Table 82 Sales of Fruited Yoghurt by Flavour: Rankings 2012-2017
Table 83 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2013-2017
Table 84 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2014-2017
Table 85 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2012-2017
Table 86 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 87 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 88 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 89 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022

Ready Meals in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 90 Sales of Ready Meals by Category: Volume 2012-2017
Table 91 Sales of Ready Meals by Category: Value 2012-2017
Table 92 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 93 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 94 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 95 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 96 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 97 Distribution of Ready Meals by Format: % Value 2012-2017
Table 98 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 99 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 100 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 101 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 102 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 103 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 104 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 105 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 106 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 107 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 108 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 109 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 110 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 111 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 112 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 113 Sales of Soup by Category: Volume 2012-2017
Table 114 Sales of Soup by Category: Value 2012-2017
Table 115 Sales of Soup by Category: % Volume Growth 2012-2017
Table 116 Sales of Soup by Category: % Value Growth 2012-2017
Table 117 Sales of Soup by by Leading Flavours: Rankings 2012-2017
Table 118 NBO Company Shares of Soup: % Value 2013-2017
Table 119 LBN Brand Shares of Soup: % Value 2014-2017
Table 120 Distribution of Soup by Format: % Value 2012-2017
Table 121 Forecast Sales of Soup by Category: Volume 2017-2022
Table 122 Forecast Sales of Soup by Category: Value 2017-2022

Spreads in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 123 Sales of Spreads by Category: Volume 2012-2017
Table 124 Sales of Spreads by Category: Value 2012-2017
Table 125 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 126 Sales of Spreads by Category: % Value Growth 2012-2017
Table 127 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 128 NBO Company Shares of Spreads: % Value 2013-2017
Table 129 LBN Brand Shares of Spreads: % Value 2014-2017
Table 130 Distribution of Spreads by Format: % Value 2012-2017
Table 131 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 132 Forecast Sales of Spreads by Category: Value 2017-2022
Table 133 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 134 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Baked Goods in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 135 Sales of Baked Goods by Category: Volume 2012-2017
Table 136 Sales of Baked Goods by Category: Value 2012-2017
Table 137 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 138 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 139 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 140 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 141 Distribution of Baked Goods by Format: % Value 2012-2017
Table 142 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 143 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 144 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 145 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 146 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 147 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 148 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 149 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 150 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 151 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 152 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 153 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 154 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 155 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 156 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 157 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 158 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 159 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 160 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 161 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2012-2017
Table 162 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 163 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 164 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 165 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 166 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 167 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 168 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 169 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 170 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 171 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 172 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 173 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 174 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 175 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 176 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2012-2017
Table 177 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2012-2017
Table 178 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 179 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 180 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 181 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 182 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 183 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 184 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 185 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 186 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 187 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 188 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 189 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 190 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 191 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 192 NBO Company Shares of Rice: % Value 2013-2017
Table 193 LBN Brand Shares of Rice: % Value 2014-2017
Table 194 NBO Company Shares of Pasta: % Value 2013-2017
Table 195 LBN Brand Shares of Pasta: % Value 2014-2017
Table 196 NBO Company Shares of Noodles: % Value 2013-2017
Table 197 LBN Brand Shares of Noodles: % Value 2014-2017
Table 198 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 199 Distribution of Rice by Format: % Value 2012-2017
Table 200 Distribution of Pasta by Format: % Value 2012-2017
Table 201 Distribution of Noodles by Format: % Value 2012-2017
Table 202 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 203 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 204 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 205 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Edible Oils in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 206 Sales of Edible Oils by Category: Volume 2012-2017
Table 207 Sales of Edible Oils by Category: Value 2012-2017
Table 208 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 209 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 210 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 211 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 212 Distribution of Edible Oils by Format: % Value 2012-2017
Table 213 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 214 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 215 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 216 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Packaged food continues to record healthy growth in 2017

Health and wellness trend continues to drive sales of packaged food in Morocco

Domestic key players continue to lead packaged food in Morocco

Independent small grocers remains the leading distribution channel in Morocco

Packaged food in Morocco is expected to record positive growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Packaged Food in Morocco

EXECUTIVE SUMMARY

Packaged food continues to record healthy growth in 2017

Health and wellness trend continues to drive sales of packaged food in Morocco

Domestic key players continue to lead packaged food in Morocco

Independent small grocers remains the leading distribution channel in Morocco

Packaged food in Morocco is expected to record positive growth

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend continues to drive sales in packaged food

Distribution of packaged food in Morocco in 2017

Consumer foodservice in Morocco

Packaged food expected to record positive healthy growth over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Packaged Food in Morocco - Company Profiles

Belma SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Centrale Danone in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Label'Vie SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Lesieur Cristal SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Moroccan Food Processing in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Palmeraies Koutoubia SA (Sapak SA) in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever Maghreb SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Baby Food in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Butter and Margarine in Morocco

HEADLINES