Packaged Food in Morocco

Packaged Food in Morocco

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018

Strong growth compared to review period

International companies continue to dominate

Modern retailers gain sales share

Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice

Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits

Consumer Foodservice

Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Morocco

HEADLINES

PROSPECTS

Edible oils will always be part of Moroccan cuisine

The health and wellness trend will drive sales over the forecast period

Urbanisation and the growing population will drive sales

COMPETITIVE LANDSCAPE

Lesieur Cristal continues to lead edible oils

Unpackaged olive oil remains popular

Companies compete in the health and wellness segment

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Morocco

HEADLINES

PROSPECTS

Hectic lifestyles in large cities will drive sales

Promotional activities will raise awareness and drive sales

Rising purchasing power is set to drive sales

COMPETITIVE LANDSCAPE

Paty’s leads ready meals

Changing lifestyles are making the competition fierce

Companies are changing consumers’ perception of ready meals

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Morocco

HEADLINES

PROSPECTS

Sauces, dressings and condiments is set to record healthy growth

Changing consumption habits will benefit sales

Product diversification will lead to growth

COMPETITIVE LANDSCAPE

Les Conserves de Meknès Aicha maintains its lead

The competitive landscape remains stable

The health and wellness segment will increase the competition

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 47 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 48 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Morocco

HEADLINES

PROSPECTS

Soup is expected to record moderate growth

Local food stalls and small restaurants affect sales of soup

International recipes and unique products will drive sales

COMPETITIVE LANDSCAPE

Somafaco leads soup in Morocco

Packaged soup is still perceived as unhealthy

Stable competitive environment

CATEGORY DATA

Table 53 Sales of Soup by Category: Volume 2013-2018
Table 54 Sales of Soup by Category: Value 2013-2018
Table 55 Sales of Soup by Category: % Volume Growth 2013-2018
Table 56 Sales of Soup by Category: % Value Growth 2013-2018
Table 57 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 58 NBO Company Shares of Soup: % Value 2014-2018
Table 59 LBN Brand Shares of Soup: % Value 2015-2018
Table 60 Distribution of Soup by Format: % Value 2013-2018
Table 61 Forecast Sales of Soup by Category: Volume 2018-2023
Table 62 Forecast Sales of Soup by Category: Value 2018-2023
Table 63 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Morocco

HEADLINES

PROSPECTS

Sweet spreads is expected to record strong growth in the forecast period

Jams and preserves, chocolate spreads and honey will continue to lead

Improving living standards and population growth will benefit sales

COMPETITIVE LANDSCAPE

Diva Distribution leads sweet spreads in Morocco

Local companies are ahead of international players

Unpackaged honey may affect sales

CATEGORY DATA

Table 65 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 66 Sales of Sweet Spreads by Category: Value 2013-2018
Table 67 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 69 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 70 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 71 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 72 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 73 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 74 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Morocco

HEADLINES

PROSPECTS

Baked goods expected to record positive growth

Consumption of bread expected to remain high

Women joining the workforce expected to benefit packaged bread

COMPETITIVE LANDSCAPE

Artisanal accounts for the largest share of baked goods

Artisanal products still leading sales of bread in Morocco

Growing interest in organic bread in Morocco

CATEGORY DATA

Table 77 Sales of Baked Goods by Category: Volume 2013-2018
Table 78 Sales of Baked Goods by Category: Value 2013-2018
Table 79 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 80 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 82 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 83 Distribution of Baked Goods by Format: % Value 2013-2018
Table 84 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 85 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 86 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Morocco

HEADLINES

PROSPECTS

Breakfast cereals expected to record strong growth

Children will remain the main drivers of sales in breakfast cereals

Health and wellness products will prevail

COMPETITIVE LANDSCAPE

Nestlé Maroc strengthens leading position in 2018

Competitive landscape remains unchanged

Growing presence of private label

CATEGORY DATA

Table 88 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 89 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 90 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 91 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 93 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 94 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 95 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 96 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 97 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Morocco

HEADLINES

PROSPECTS

Processed fruit and vegetables will continue to be a food staple in Morocco

Growing urbanisation and population will benefit sales over forecast period

Prices of fresh fruit and vegetables may affect sales of processed products

COMPETITIVE LANDSCAPE

Damandis SA retains fragile lead

Frozen products are gaining share

Private label is increasing in popularity

CATEGORY DATA

Table 99 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 100 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 101 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 102 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 103 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 104 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 105 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 106 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 107 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 108 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Morocco

HEADLINES

PROSPECTS

Health growth expected over the forecast period

Processed meat and seafood will remain a staple item in Morocco

Health and wellness features are expected to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Palmeraies Koutoubia retains leadership

Competitive landscape remains unchanged

Fresh seafood and meat are a threat to growth

CATEGORY DATA

Table 111 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 112 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 113 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 114 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 115 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 116 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 117 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 118 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 119 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 120 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 121 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 122 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 123 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 124 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 125 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 126 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Morocco

HEADLINES

PROSPECTS

Rice, pasta, and noodles set to record strong growth

Pasta is gaining in popularity

Popularity of noodles is declining

COMPETITIVE LANDSCAPE

Mundiriz SA retains leadership of rice, pasta and noodles

No major change in the competitive landscape

Changing lifestyles will benefit sales

CATEGORY DATA

Table 127 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 128 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 129 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 130 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 131 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 132 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 133 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 134 NBO Company Shares of Rice: % Value 2014-2018
Table 135 LBN Brand Shares of Rice: % Value 2015-2018
Table 136 NBO Company Shares of Pasta: % Value 2014-2018
Table 137 LBN Brand Shares of Pasta: % Value 2015-2018
Table 138 NBO Company Shares of Noodles: % Value 2014-2018
Table 139 LBN Brand Shares of Noodles: % Value 2015-2018
Table 140 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 141 Distribution of Rice by Format: % Value 2013-2018
Table 142 Distribution of Pasta by Format: % Value 2013-2018
Table 143 Distribution of Noodles by Format: % Value 2013-2018
Table 144 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 145 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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