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Packaged Food in New Zealand

December 2020
USD 7,150
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in New Zealand?
  • Which are the leading brands in Packaged Food in New Zealand?
  • How are products distributed in Packaged Food in New Zealand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in New Zealand

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Strict national lockdown restrictions close foodservice outlets for several months in 2020 Closure of foodservice outlets in 2020 has forced manufacturers to find alternative ways to sell their products Foodservice outlets begin recovery in mid-2020 as national restrictions are loosened
Consumer Foodservice
Iconic Auckland Eats is launched to encourage consumers to return to foodservice outlets in 2020 Foodservice outlets focus on expanding their online ordering systems to meet the growing consumer demand for safe delivery options Foodservice outlets focus on cutting costs to be able to maintain operations in 2020
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Some movement of sales from foodservice to stores, but retail sales also adversely affected by the pandemic
Transparency a key factor in a category that is seeing growing costs
Whittaker & Sons continues to gain share, but Mondelez is still the clear leader

RECOVERY AND OPPORTUNITIES

Full recovery not expected until 2022
HW chocolate confectionery sales will struggle due to the pandemic
E-commerce will continue to gain ground
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Slightly stronger dip in volume sales expected in 2020 as lockdowns reduce usage of gum
Players look to reinvigorate gum with products positioned for oral health or with extra crunch
Wrigley’s Extra brand continues to lead, with number two Mentos some way behind it

RECOVERY AND OPPORTUNITIES

Gum sales will continue declining over the forecast period
Sustainable practices and packaging as well as all-natural products
Summary 3 Gum by Product Type: 2020

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Weaker sugar confectionery performance in 2020 as consumers prioritise staples during the pandemic
Variety and sensory experiences keep sugar confectionery exciting
RJ’s continues to grow, but Mondelez still leads sugar confectionery

RECOVERY AND OPPORTUNITIES

Return to pre-pandemic growth rates expected in 2022
HW sugar confectionery sales will struggle due to the pandemic
E-commerce will continue to gain ground
Summary 4 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Dried fruits gain traction as consumers lean towards healthier options
Less is always better when it comes to sugar in snack bars
Griffins and Arnotts continue to lead, but smaller brands find opportunities in fruit snacks

RECOVERY AND OPPORTUNITIES

Modest growth ahead for sweet biscuits, snack bars and fruit snacks after sales spike in 2020
HW concerns to the fore in sweet biscuits, snack bars and fruit snacks
Summary 5 Sweet Biscuits, Snack Bars and Fruit Snacks by Product Type: 2020

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Sales of bulk dairy ice cream driven by anti-COVID-19 measures but impulse ice cream struggles
Creative concoctions keep consumers excited
Fonterra continues to dominate by exciting local ice cream lovers, Unilever in second place

RECOVERY AND OPPORTUNITIES

Foodservice to bounce back straight away in 2021, while retail sales will take a little longer to recover
Value versus indulgence
Summary 6 Ice Cream and Frozen Desserts by Product Type: 2020

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 80 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 81 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 82 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 83 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 84 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 85 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 86 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 87 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 88 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 89 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 90 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 91 Distribution of Ice Cream by Format: % Value 2015-2020 Table 92 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Lockdown driving retail sales of savoury snacks
Nuts, seeds and trail mixes records the strongest growth
Bluebird Foods maintains its leading position in savoury snacks

RECOVERY AND OPPORTUNITIES

A weaker performance for retail sales in 2021, before returning to stronger growth rates from 2022
Will premiumisation pick up where it left off during the pandemic?
Healthy products and sustainable practices likely to become more important in savoury snacks
Summary 7 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 97 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 98 Sales of Savoury Snacks by Category: Value 2015-2020 Table 99 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 101 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 102 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 103 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 104 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 105 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impact on organic baby food expected to be positive
Pandemic positively impacts e-commerce sales during uncertain times
Subscription boxes rising in popularity

RECOVERY AND OPPORTUNITIES

Health and wellness remains a key concern for parents
Private label expected to cover more ground for value driven consumers
Milk formula options shaking up infant formula industry

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2015-2020 Table 109 Sales of Baby Food by Category: Value 2015-2020 Table 110 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 111 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 112 NBO Company Shares of Baby Food: % Value 2016-2020 Table 113 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 114 Distribution of Baby Food by Format: % Value 2015-2020 Table 115 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 116 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Boom in baking as consumers spend more time at home during COVID-19 lockdown
Butter continues to see strong value and volume growth
Natural and plant-based alternatives

RECOVERY AND OPPORTUNITIES

Synlait Milk moves ahead with its Dairyworks acquisition
Private label butter expected to see strong post-pandemic growth
Fonterra continues to be a strong leader in butter

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 120 Sales of Butter and Spreads by Category: Value 2015-2020 Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 123 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 124 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 125 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 127 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Premium offerings continue to experience strong growth
Dairy-free cheese expected to shake market dynamics
Increase in consumption at home boosts value and volume growth

RECOVERY AND OPPORTUNITIES

Support for local artisanal cheeses expected to grow
Fonterra maintains its leading position in cheese

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2015-2020 Table 131 Sales of Cheese by Category: Value 2015-2020 Table 132 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 133 Sales of Cheese by Category: % Value Growth 2015-2020 Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 135 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 136 NBO Company Shares of Cheese: % Value 2016-2020 Table 137 LBN Brand Shares of Cheese: % Value 2017-2020 Table 138 Distribution of Cheese by Format: % Value 2015-2020 Table 139 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 140 Forecast Sales of Cheese by Category: Value 2020-2025 Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Renewed focus on functional nutrition
Shelf stable trumps fresh milk
Channel shifts breathe new life into value sales

RECOVERY AND OPPORTUNITIES

Sustainability and ethical choices shake up market dynamics
Plant-based milk gains more traction
Lewis Road Creamery blazes through with “green” commitments

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 144 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 147 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 149 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Drinking yoghurt surges in popularity amidst immunity claims
Sustainable yoghurt choices reinvented
Functional nutrition with exciting flavours

RECOVERY AND OPPORTUNITIES

Plant-based options grow despite economic pressures
Ministry for Primary Industries slaps a fine on Epicurean Dairy Limited
Fonterra remains the leading player in yoghurt

CATEGORY DATA

Table 154 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 155 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 158 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 159 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 160 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 161 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Desire for indulgence to help drive sales of chilled dairy desserts
Increase in home consumption boosts cream sales
Coffee whiteners still struggling despite increasing at-home coffee consumption

RECOVERY AND OPPORTUNITIES

Tatua Co-operative Dairy resealable chilled cooking cream packaging is a winner
Recreating desserts at home impacts the sales of condensed milk
Fonterra continues to lead other dairy

CATEGORY DATA

Table 166 Sales of Other Dairy by Category: Volume 2015-2020 Table 167 Sales of Other Dairy by Category: Value 2015-2020 Table 168 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 169 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 170 Sales of Cream by Type: % Value 2015-2020 Table 171 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 172 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 173 Distribution of Other Dairy by Format: % Value 2015-2020 Table 174 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 175 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Consumer preference leans towards healthier edible oils
Growing opportunity for local edible oils
Channel shift in consumption leads to growth

RECOVERY AND OPPORTUNITIES

Private label performs well thanks to growing price consciousness since the pandemic
William Aitken & Co Ltd maintains its lead with its popular Lupi brand
Homegrown sunflower oil gains traction thanks to its perceived healthier properties

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2015-2020 Table 179 Sales of Edible Oils by Category: Value 2015-2020 Table 180 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 181 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 182 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 183 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 184 Distribution of Edible Oils by Format: % Value 2015-2020 Table 185 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 186 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Strong comeback for frozen ready meals
Experience and convenience take centre stage
Nutritional wellbeing gains primary importance

RECOVERY AND OPPORTUNITIES

E-commerce fuels growth of meal kits
The new gourmet experience features heavily during lockdown as consumers prepare their own meals
Plant-based varieties soar in popularity

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2015-2020 Table 190 Sales of Ready Meals by Category: Value 2015-2020 Table 191 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 192 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 193 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 194 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 195 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 196 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 197 Distribution of Ready Meals by Format: % Value 2015-2020 Table 198 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 199 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Pasta sauces and tomato pastes and purées experience strong demand
Bold flavours continue to excite consumers
Balancing healthy features with indulgence

RECOVERY AND OPPORTUNITIES

Private label poised for strong growth
Asian fusion popularity inspires sauces, dressings and condiments
Heinz Wattie’s Ltd continues to lead sauces, dressings and condiments

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 206 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Healthy and wholesome nut and seed-based spreads
Flavours and local honey on the rise
Sweet spreads resurge in terms of popularity

RECOVERY AND OPPORTUNITIES

Local businesses diversify their portfolios to meet consumer demands
Artisanal honey companies explore and innovate
Pic’s Peanut butter continues to lead nut and seed based spreads

CATEGORY DATA

Table 214 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 215 Sales of Sweet Spreads by Category: Value 2015-2020 Table 216 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 218 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 219 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 220 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 221 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 222 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 223 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Convenience and quality top priorities for consumers
Wellness remains key for consumers boosted by fears around COVID-19
Growing opportunities for organic soups

RECOVERY AND OPPORTUNITIES

Plant-based demand continues to grow
Heinz Wattie’s Ltd maintains outright lead in soup
Balance between nutrition and convenience paramount

CATEGORY DATA

Table 226 Sales of Soup by Category: Volume 2015-2020 Table 227 Sales of Soup by Category: Value 2015-2020 Table 228 Sales of Soup by Category: % Volume Growth 2015-2020 Table 229 Sales of Soup by Category: % Value Growth 2015-2020 Table 230 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 231 NBO Company Shares of Soup: % Value 2016-2020 Table 232 LBN Brand Shares of Soup: % Value 2017-2020 Table 233 Distribution of Soup by Format: % Value 2015-2020 Table 234 Forecast Sales of Soup by Category: Volume 2020-2025 Table 235 Forecast Sales of Soup by Category: Value 2020-2025 Table 236 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 237 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Home confinement during lockdown leads to upturn in demand for small indulgences
Health and wellness fuels flat bread growth
Private label diversifies portfolio to fuel growth

RECOVERY AND OPPORTUNITIES

Stagnation for retail sales of baked goods in 2021 due to greater uptake through foodservice before both channels return to greater levels of normalisation
Digestive wellness and plant-based to surge in popularity
Packaged leavened bread will remain dominant but offers opportunities in terms of development and following health and wellness trends

CATEGORY DATA

Table 238 Sales of Baked Goods by Category: Volume 2015-2020 Table 239 Sales of Baked Goods by Category: Value 2015-2020 Table 240 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 241 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 242 Sales of Pastries by Type: % Value 2015-2020 Table 243 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 244 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 245 Distribution of Baked Goods by Format: % Value 2015-2020 Table 246 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 247 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Increase in at-home consumption during lockdown fuels growth for breakfast cereals
Healthier options to balance negative perception of some breakfast cereals
Private label diversifies portfolio to meet growing consumer demands

RECOVERY AND OPPORTUNITIES

Return to normalisation in terms of retail demand for breakfast cereals from 2021, encouraging greater innovation to halt maturity of category
Greater demand for functional breakfast options as a result of the pandemic
Sustainability balanced with increasing demand for convenience key to attracting conscious consumers

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 251 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 254 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 256 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Shelf stable and frozen products experience greater demand due to stockpiling during initial lockdown
Plant-based options continue to grow strongly during pandemic
Heller Tasty Ltd retains overall leadership due to dominance of largest value category, chilled processed meat

RECOVERY AND OPPORTUNITIES

Notable slowdown heading into 2021 due to switch to foodservice, while meat substitutes still offers further potential in line with health and wellness trends
Rise of food provenance following pandemic expected to intensify
E-commerce poses new opportunities on the horizon

CATEGORY DATA

Table 261 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 262 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 265 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 266 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 269 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 270 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 271 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 272 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 273 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Emergence of COVID-19 and subsequent lockdown lead to initial stockpiling of shelf stable vegetables
Convenience and flavour drive consumer demand and encourage players to be more creative in their offer
Heinz and McCain retain stronghold over main categories

RECOVERY AND OPPORTUNITIES

Growth expected to slow down with concerns around preservatives and sugar contained in shelf stable category
Enthusiasm for plant-based diets to fuel demand for frozen processed vegetables
Potato producers in New Zealand struggle due to European imports

CATEGORY DATA

Table 277 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 278 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 281 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 282 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 283 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 284 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Convenience and flavour are central themes for home confined consumers during lockdown
Health and wellness trends remain relevant to consumers
Fairly consolidated competitive landscape but room for smaller players and private label to make gains in 2020

RECOVERY AND OPPORTUNITIES

Category to return to greater levels of normalisation over forecast period but still offers further room for development in terms of health and wellness
Instant noodles to benefit from consumers returning to busy lifestyles
Pasta will remain staple item in many households but needs further development to encourage more dynamic growth moving forward

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 296 NBO Company Shares of Rice: % Value 2016-2020 Table 297 LBN Brand Shares of Rice: % Value 2017-2020 Table 298 NBO Company Shares of Pasta: % Value 2016-2020 Table 299 LBN Brand Shares of Pasta: % Value 2017-2020 Table 300 NBO Company Shares of Noodles: % Value 2016-2020 Table 301 LBN Brand Shares of Noodles: % Value 2017-2020 Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 303 Distribution of Rice by Format: % Value 2015-2020 Table 304 Distribution of Pasta by Format: % Value 2015-2020 Table 305 Distribution of Noodles by Format: % Value 2015-2020 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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