Packaged Food in Norway

Packaged Food in Norway

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty

Category Data

Table 19 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 23 Sales of Packaged Food by Category: Volume 2014-2019
Table 24 Sales of Packaged Food by Category: Value 2014-2019
Table 25 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 26 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 27 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 28 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 29 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 30 Penetration of Private Label by Category: % Value 2014-2019
Table 31 Distribution of Packaged Food by Format: % Value 2014-2019
Table 32 Distribution of Packaged Food by Format and Category: % Value 2019
Table 33 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 35 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources

Chocolate Confectionery in Norway

HEADLINES

PROSPECTS

Increasing criticism of the sugar tax set to bring about further changes

High level of product innovation helps to drive value sales

Food gifting a growing trend in Norway

COMPETITIVE LANDSCAPE

Mondelez Norge and Orkla Confectionery & Snacks Norge together continue to dominate sales

Orkla’s launch of Nidar Vill could lead to a stronger focus on health and wellness chocolate confectionery over the forecast period

Haugen-Gruppen looking to challenge the leading players in tablets through new launches under its Fazer brand

Summary 3 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 37 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 38 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 39 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 40 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 41 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 42 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 43 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 44 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 45 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 46 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 47 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Norway

HEADLINES

PROSPECTS

Gum continues to be adversely impacted by the sugar tax but future changes should bring some relief

Fortified/functional gums prove popular despite Norwegians tending to be sceptical about such promises

Gum also being impacted by articles in the media concerning endocrine disrupting substances

COMPETITIVE LANDSCAPE

Mars Norge continues to dominate gum but suffers a heavy decline in both value sales and share

Orkla’s Solidox continues to rapidly gain share despite a narrow product range

Modern grocery retailers dominate sales but health and beauty specialists continue to steadily gain ground

CATEGORY DATA

Table 49 Sales of Gum by Category: Volume 2014-2019
Table 50 Sales of Gum by Category: Value 2014-2019
Table 51 Sales of Gum by Category: % Volume Growth 2014-2019
Table 52 Sales of Gum by Category: % Value Growth 2014-2019
Table 53 Sales of Gum by Flavour: Rankings 2014-2019
Table 54 NBO Company Shares of Gum: % Value 2015-2019
Table 55 LBN Brand Shares of Gum: % Value 2016-2019
Table 56 Distribution of Gum by Format: % Value 2014-2019
Table 57 Forecast Sales of Gum by Category: Volume 2019-2024
Table 58 Forecast Sales of Gum by Category: Value 2019-2024
Table 59 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 60 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Norway

HEADLINES

PROSPECTS

Ice cream sales continue to be heavily affected by the weather

Manufacturers focus on product innovation in an effort to drive value sales

Ice cream could be affected by changes to the sugar tax over the forecast period

COMPETITIVE LANDSCAPE

Ice cream in Norway remains a duopoly as smaller players struggle to gain share

Diplom Is banking on innovation in vegan and high-protein ice cream in an effort to regain lost share

Private label bucks the trend in 2019 thanks to the addition of an organic ice cream

CATEGORY DATA

Table 61 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 62 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 63 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 64 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 65 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 66 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 67 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 68 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 69 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 70 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 71 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 72 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 73 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 74 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 75 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 76 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 77 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 78 Distribution of Ice Cream by Format: % Value 2014-2019
Table 79 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 80 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 81 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 82 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Norway

HEADLINES

PROSPECTS

New product launches help to maintain consumer interest and drive sales

Crispbread remains popular but growth is slowing due to maturity

Health and wellness options increasing in number but continue to account for a modest share of sales

COMPETITIVE LANDSCAPE

Maarud and Orkla fight it out for the lead of traditional savoury snacks

Private label puts further pressure on both economy and premium-positioned brands in savoury snacks

Crispbread manufacturers continue to gain share as consumers embrace healthier products

CATEGORY DATA

Table 84 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 85 Sales of Savoury Snacks by Category: Value 2014-2019
Table 86 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 87 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 89 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 90 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 91 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 92 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 93 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Norway

HEADLINES

PROSPECTS

Sugar tax further undermines volume sales but supports value sales

Rising prices serve to drive up cross-border trade

Pick ‘n’ mix promotions hampered by increasing health concerns

COMPETITIVE LANDSCAPE

Cloetta Norge and Orkla Confectionery & Snacks Norge together dominate sugar confectionery thanks to a range of strong brands and focus on pick ‘n’ mix

Pick ‘n’ mix brands lose share in 2019 due to retailers’ concerns about negative media coverage

Conaxess Trade benefits from the acquisition of Galleberg

Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 95 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 96 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 97 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 98 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 99 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 100 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 101 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 102 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 103 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 104 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 105 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Norway

HEADLINES

PROSPECTS

Snack bars benefiting from the ongoing health and exercise trend in Norway

Sales driven by either health or indulgence demands

Sugar tax affects certain snack bars but not sweet biscuits

COMPETITIVE LANDSCAPE

Orkla further strengthens its leading position thanks to gains in sweet biscuits and snack bars

Protein/energy bars welcomes a new entrant in Scandza

Private label continues to gain ground in dried fruit and cereal bars

CATEGORY DATA

Table 107 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 108 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 109 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 110 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 111 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 112 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 113 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 114 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 115 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 116 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 117 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 118 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 119 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 120 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 121 Distribution of Snack Bars by Format: % Value 2014-2019
Table 122 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 123 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 124 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 125 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 126 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Norway

HEADLINES

PROSPECTS

Organic baby food increasingly becoming the norm for Norwegian parents

Snacks seen as a key avenue for growth while homemade baby food viewed as the biggest threat

Sociodemographic trends play a part in determining volume sales

COMPETITIVE LANDSCAPE

Nestlé Norge tries to defend its leading position by offering only organic baby food

Private label continues to put pressure on big name brands

Wider selection of finger foods helps manufacturers to gain share

CATEGORY DATA

Table 127 Sales of Baby Food by Category: Volume 2014-2019
Table 128 Sales of Baby Food by Category: Value 2014-2019
Table 129 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 130 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 131 NBO Company Shares of Baby Food: % Value 2015-2019
Table 132 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 133 Distribution of Baby Food by Format: % Value 2014-2019
Table 134 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 135 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 136 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 137 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Norway

HEADLINES

PROSPECTS

Value sales continue to be driven by healthier options and mixes

Butter remains the best performing category thanks largely to new launches

Margarine suffering from a lack of time for baking

COMPETITIVE LANDSCAPE

Butter and spreads remains a duopoly in Norway thanks to the strength of domestic manufacturers Mills and Tine

Private label continues to struggle in butter and spreads

Launch of Naturli’ brand in Norway helps Orkla Foods to remain the best performer in 2019

CATEGORY DATA

Table 138 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 139 Sales of Butter and Spreads by Category: Value 2014-2019
Table 140 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 141 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 142 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 143 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 144 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 145 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 146 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 147 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 148 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Norway

HEADLINES

PROSPECTS

Spreadable processed cheese in tubes becoming increasingly appealing to busy consumers

Growing popularity of imported cheeses also helping to drive value sales

Premium options gaining ground in packaged hard cheese

COMPETITIVE LANDSCAPE

Former dairy monopoly Tine continues to dominate cheese

Health and wellness trend having both a positive and negative impact on cheese

Private label further gains share and puts more pressure on brand manufacturers

CATEGORY DATA

Table 149 Sales of Cheese by Category: Volume 2014-2019
Table 150 Sales of Cheese by Category: Value 2014-2019
Table 151 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 152 Sales of Cheese by Category: % Value Growth 2014-2019
Table 153 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 154 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 155 NBO Company Shares of Cheese: % Value 2015-2019
Table 156 LBN Brand Shares of Cheese: % Value 2016-2019
Table 157 Distribution of Cheese by Format: % Value 2014-2019
Table 158 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 159 Forecast Sales of Cheese by Category: Value 2019-2024
Table 160 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 161 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Norway

HEADLINES

PROSPECTS

Maturity remains the biggest challenge for manufacturers

Further solid growth recorded by dairy only flavoured milk drinks thanks to new product launches

Milk alternatives no longer a niche

COMPETITIVE LANDSCAPE

Tine remains dominant in drinking milk products but continues to lose share due to the ongoing struggles of fresh milk

Further share gains achieved in fresh milk for Q-Meieriene and Rørosmeieriet

Plant-based players making gains thanks to the ongoing growth of milk alternatives

CATEGORY DATA

Table 162 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 163 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 164 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 165 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 166 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 167 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 168 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 169 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 170 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 171 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 172 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Norway

HEADLINES

PROSPECTS

Other dairy sales supported by healthier variants

Chilled and shelf stable desserts continues to benefit from new product innovation

Cream struggling due to maturity and competition from alternative products

COMPETITIVE LANDSCAPE

Tine continues to dominate other dairy thanks to its strength in cream

Sunniva launches a plant-based cream

Small players struggle to gain share due to the strength of Tine and Q-Meieriene in cream

CATEGORY DATA

Table 173 Sales of Other Dairy by Category: Volume 2014-2019
Table 174 Sales of Other Dairy by Category: Value 2014-2019
Table 175 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 176 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 177 Sales of Cream by Type: % Value 2014-2019
Table 178 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 179 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 180 Distribution of Other Dairy by Format: % Value 2014-2019
Table 181 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 182 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 183 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 184 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Norway

HEADLINES

PROSPECTS

Yoghurt manufacturers focus on new product development in face of increasing competition from alternative products

Popular skyr continues to benefit from new product launches and novel flavours

Squeezable pouches proving popular among adults as well as children

COMPETITIVE LANDSCAPE

Tine remains dominant in yoghurt and sour milk products but continues to lose share in both categories

Q-Meieriene continues to perform well thanks to the growing popularity of skyr and strong engagement with consumers

Imported yoghurt suffering from maturity

CATEGORY DATA

Table 185 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 186 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 187 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 188 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 189 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 190 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 191 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 192 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 193 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 194 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 195 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 196 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Norway

HEADLINES

PROSPECTS

Private label dominates as consumers see little added value from brands 

Olive oil develops at a quick pace as consumers become aware of its health benefits 

Organic variants will continue to perform well over the forecast period

COMPETITIVE LANDSCAPE

Private label continues to challenge branded options to gain value share

Branded options fight back, releasing new and diverse flavours

Organic brands focus on coconut oil, hemp seed oil and flaxseed oil, having a clear point of difference from private label

CATEGORY DATA

Table 197 Sales of Edible Oils by Category: Volume 2014-2019
Table 198 Sales of Edible Oils by Category: Value 2014-2019
Table 199 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 200 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 201 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 202 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 203 Distribution of Edible Oils by Format: % Value 2014-2019
Table 204 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 205 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 206 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 207 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Norway

HEADLINES

PROSPECTS

Chilled ready meals and fresh favourites make it a struggle for smaller players to break through

Frozen pizza has the highest value sales as Norwegians love to share the convenient meal with family and friends

Focus on health and convenience sees a rise in vegetarian ready meals and smaller snack meals

COMPETITIVE LANDSCAPE

Competition is fierce in frozen pizzas as Peppes Pizza is a threat to leading players

Health and wellness positioning boosts value sales for ready meals

Private label is hot competition for value brands in chilled ready meals

CATEGORY DATA

Table 208 Sales of Ready Meals by Category: Volume 2014-2019
Table 209 Sales of Ready Meals by Category: Value 2014-2019
Table 210 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 211 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 212 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 213 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 214 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 215 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 216 Distribution of Ready Meals by Format: % Value 2014-2019
Table 217 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 218 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 219 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 220 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Norway

HEADLINES

PROSPECTS

Premium offerings and those with health and wellness benefits perform well

World flavours perform well, as Norwegians have a taste for Mexican and Asian food

Sauces, dressings and condiments increasingly polarised as private label gains share

COMPETITIVE LANDSCAPE

Orkla continues to lead with a wide variety of offerings and strong consumer trust

As value brands fail to give consumer added value, private label grows

Exotic cuisine, premium offerings and authentic flavours perform well

CATEGORY DATA

Table 221 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 222 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 223 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 224 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 225 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 226 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 227 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 228 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 229 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 230 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 231 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 232 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Norway

HEADLINES

PROSPECTS

Chilled soup continues to grow as consumers focus on health and freshness

Soup bases an established competitor to chilled soup

Dehydrated soup and instant soup see a surge of innovation

COMPETITIVE LANDSCAPE

Orkla becomes a key player within chilled soup 

Knorr fails to increase share despite innovation

Private label shares remain low however innovations hit soup

CATEGORY DATA

Table 233 Sales of Soup by Category: Volume 2014-2019
Table 234 Sales of Soup by Category: Value 2014-2019
Table 235 Sales of Soup by Category: % Volume Growth 2014-2019
Table 236 Sales of Soup by Category: % Value Growth 2014-2019
Table 237 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 238 NBO Company Shares of Soup: % Value 2015-2019
Table 239 LBN Brand Shares of Soup: % Value 2016-2019
Table 240 Distribution of Soup by Format: % Value 2014-2019
Table 241 Forecast Sales of Soup by Category: Volume 2019-2024
Table 242 Forecast Sales of Soup by Category: Value 2019-2024
Table 243 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 244 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Norway

HEADLINES

PROSPECTS

Health and wellness is a driver of values sales in sweet spreads

Jams and preserves emphasises heritage as Norwegians preference locally sourced produce

Peanut better benefits from an increased interest in health, wellness and exercise

COMPETITIVE LANDSCAPE

Orkla continues to lead most sweet spreads, while the competitive landscape remains consistent

Private label is challenging value brands across sweet spreads

Honningcentralen changes its packaging to include its heritage, boosting value sales

CATEGORY DATA

Table 245 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 246 Sales of Sweet Spreads by Category: Value 2014-2019
Table 247 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 248 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 249 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 250 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 251 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 252 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 253 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 254 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 255 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 256 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Norway

HEADLINES

PROSPECTS

The health and wellness trend drives growth but also limits value sales

Insect innovation attracts attention as consumers appreciate the extra protein

Kolonial.no experiences success with its in-house bakery

COMPETITIVE LANDSCAPE

Leading grocery players use their own bakeries, making it hard for new players to breakthrough

Flat breads, hot dog bread and hamburger bread benefit from food trends

Bakeries and artisanal gain popularity as consumers preference heritage

CATEGORY DATA

Table 257 Sales of Baked Goods by Category: Volume 2014-2019
Table 258 Sales of Baked Goods by Category: Value 2014-2019
Table 259 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 260 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 261 Sales of Pastries by Type: % Value 2014-2019
Table 262 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 263 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 264 Distribution of Baked Goods by Format: % Value 2014-2019
Table 265 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 266 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 267 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 268 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Norway

HEADLINES

PROSPECTS

Healthy breakfast cereals benefit from consumer growing interest in nutrition

Rising emphasis on granola and chocolate-based cereals that complement the health and wellness trend

Breakfast cereals stagger reduced sugar and salt launches, allowing consumers to get used to the changes

COMPETITIVE LANDSCAPE

Lantmännen Cerealia loses shares in ready-to-eat cereals, but remains dominant in hot cereals

By focusing on health benefits, private label gains share in ready-to-eat cereals

Orkla launches health and wellness cereals, supported by robust media campaigns

CATEGORY DATA

Table 269 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 270 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 271 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 272 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 273 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 274 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 275 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 276 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 277 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 278 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 279 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Norway

HEADLINES

PROSPECTS

Adding value through premiumisation and health benefits drives value growth

As consumers get healthy, frozen smoothie mixes grow in popularity

Fresh fruits and vegetables put pressure on processed varieties, limiting growth

COMPETITIVE LANDSCAPE

To maintain its leading position, private label imitates branded options

Private label success sees well-known branded players losing share

Findus remains the largest branded manufacturer in frozen processed vegetables

CATEGORY DATA

Table 280 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 281 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 282 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 283 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 284 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 285 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 286 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 287 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 290 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 291 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Norway

HEADLINES

PROSPECTS

Processed fish benefits as retailers focus on promotions and price

Meat substitutes boom, appealing to consumers adapting their diets for health and wellness reasons

Government initiatives to reduce meat and increase seafood consumption

COMPETITIVE LANDSCAPE

Nortura discontinues its weaker lines to focus on its main offerings

As chilled meat substitutes become more popular, private label continues to gain share

As consumers demand healthy products, Tine enters meat substitutes

CATEGORY DATA

Table 292 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 293 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 294 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 295 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 296 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 297 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 298 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 299 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 300 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 301 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 302 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 303 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 304 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 305 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 306 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 307 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Norway

HEADLINES

PROSPECTS

Health and wellness-positioned pasta becomes the norm in Norway

Quinoa and couscous become a threat to rice, as consumer reach for low-calorie and high-protein options

Lack of innovation in noodles does not stop plain noodles registering growth

COMPETITIVE LANDSCAPE

Despite losing value share, Orkla remains the leading manufacturer

Private label expansion is a threat to branded players

Lantmännen Cerealia and Barilla struggle against private label offerings

CATEGORY DATA

Table 308 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 309 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 310 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 311 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 312 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 313 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 314 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 315 NBO Company Shares of Rice: % Value 2015-2019
Table 316 LBN Brand Shares of Rice: % Value 2016-2019
Table 317 NBO Company Shares of Pasta: % Value 2015-2019
Table 318 LBN Brand Shares of Pasta: % Value 2016-2019
Table 319 NBO Company Shares of Noodles: % Value 2015-2019
Table 320 LBN Brand Shares of Noodles: % Value 2016-2019
Table 321 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 322 Distribution of Rice by Format: % Value 2014-2019
Table 323 Distribution of Pasta by Format: % Value 2014-2019
Table 324 Distribution of Noodles by Format: % Value 2014-2019
Table 325 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 326 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 327 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 328 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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