Packaged Food in Norway

Packaged Food in Norway

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures and COVID-19 measures decrease packaged food demands; summer sales better than expected
Strong interplay between retail and foodservice limits COVID-19 damage to major suppliers
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Outlets suffer through temporary closures; independents and chains set to continue to appeal through opposing offerings
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Online ordering and third party delivery companies shake up consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Norway

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in consumers shifting shopping for chocolate confectionery to grocery retailers and e-commerce in 2020

VAT exemption for e-commerce shopping below NOK350 removed, thereby benefitting domestic sales of chocolate confectionery and food gifting a growing trend in Norway in 2020

Mondelez Norge uses innovation to increase sales, while Orkla Confectionery & Snacks Norge focusses on novelty and variation to grow value share in 2020

RECOVERY AND OPPORTUNITIES

Chocolate confectionery sales increases over the forecast period as consumers look for small indulgences

Increasing criticism of the sugar tax set to bring about further changes

High level of product innovation helps to drive value sales over forecast period

Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Norway

KEY DATA FINDINGS

2020 IMPACT

Demand for gum negatively affects by the pandemic and high sugar tax in 2020 but the NOK350 rule is removed

Fortified/functional gum proves popular despite Norwegians tending to be sceptical about such promises

Mars Norge continues to dominate chewing gum with its Extra brand and large pack formats drive growth for the largest brands in 2020

RECOVERY AND OPPORTUNITIES

Further struggles predicted for gum over the forecast period due to high sugar tax

Modern grocery retailers dominate sales, but health and beauty specialists continue to steadily gain ground

Gum also being impacted by articles in the media concerning endocrine disrupting substances

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Norway

KEY DATA FINDINGS

2020 IMPACT

Sales rise as indulgent products are increasingly bought due to pandemic, but healthy lifestyles increasingly hamper sales in 2020

Pick ‘n’ mix promotions hampered by increasing health concerns

Cloetta Norge and Orkla lead thanks to strong brands and focus on pick ‘n’ mix but face competition from Conaxess in 2020

RECOVERY AND OPPORTUNITIES

Sugar confectionery recovers to some degree over the forecast period as consumers attempt to get back to normal

VAT exemption for packages below NOK 350 removed, benefitting domestic sales of sugar confectionery over the forecast period

Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Norway

KEY DATA FINDINGS

2020 IMPACT

Consumers change eating behaviour during lockdown and the lifting of VAT exemption result in increased sales in 2020

Healthier snacking is a strong driver in snack bars and fruit snacks and cookies are an indulgent snack in 2020

Orkla maintains its leading position thanks to gains in snack bars and private label continues to gain ground in fruit snacks and sweet biscuits in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to moderate demand over the forecast period

Health and premiumisation trends likely to grow sweet biscuits, snack bars and fruit snacks over the forecast period

Sugar tax affects certain snack bars but not sweet biscuits

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Norway

KEY DATA FINDINGS

2020 IMPACT

Social distancing due to the pandemic results in decreased demand for impulse ice cream in 2020

Manufacturers focus on product innovation in health and wellness offerings to drive value sales, while high protein ice cream and frozen yoghurt struggles in 2020

Ice cream in Norway remains a duopoly as smaller players struggle to gain share and Isbjørn Is grows its value share and remains in third position

RECOVERY AND OPPORTUNITIES

Ice cream likely to grow over the forecast period as consumers prioritise affordable products

Ice cream could be affected by changes to the sugar tax over the forecast period

Ice cream sales continue to be heavily affected by the weather

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 78 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 79 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 80 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 81 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 83 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 88 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 89 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 90 Distribution of Ice Cream by Format: % Value 2015-2020
Table 91 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Norway

KEY DATA FINDINGS

2020 IMPACT

Tortilla chips shows strong growth as consumers snack while at home due to COVID-19 lockdown in 2020

Crispbread growth slows due to maturity, while taste and indulgence remain important drivers in potato chips in 2020

Maarud and Orkla lead but private label puts further pressure on both economy and premium brands in 2020

RECOVERY AND OPPORTUNITIES

Consumers to curb demand over the forecast period due to economic woes

Smaller pack sizes and reduced fat trends likely to increase sales of savoury snacks over the forecast period

CATEGORY DATA

Table 96 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 97 Sales of Savoury Snacks by Category: Value 2015-2020
Table 98 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 99 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 100 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 101 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 102 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 103 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 104 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 105 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Norway

KEY DATA FINDINGS

2020 IMPACT

The pandemic results in price sensitive parents preparing baby food at home in 2020

Organic baby food remains of key importance in baby food in 2020

Nestlé Norge increasingly focusses on organic baby food, while snacking drives growth in other baby food and private label becomes more sophisticated in 2020

RECOVERY AND OPPORTUNITIES

Baby food sales see muted growth over the forecast period due to economic uncertainty

Homemade baby food and sugar concerns viewed as the biggest threat to baby food over the forecast period

Competition from yoghurt negatively affects prepared baby food but snacking products expected to counter this trend over the forecast period

CATEGORY DATA

Table 107 Sales of Baby Food by Category: Volume 2015-2020
Table 108 Sales of Baby Food by Category: Value 2015-2020
Table 109 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 110 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 111 NBO Company Shares of Baby Food: % Value 2016-2020
Table 112 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 113 Distribution of Baby Food by Format: % Value 2015-2020
Table 114 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 115 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 116 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Norway

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads increases as consumers prepare food at home and e-commerce increases while convenience stores and forecourt retailers take a hit during the pandemic in 2020

Butter remains the largest and best performing category, while value sales continue to be driven by healthier options and mixes in 2020

Competitive landscape in butter and spreads remains highly concentrated, while smaller players and private label gains value share in butter and spreads in 2020

RECOVERY AND OPPORTUNITIES

Although consumers remain price sensitive butter continues to grow over the forecast period

Butter for specific purposes set to rise over the forecast period due to butter being integral to Norwegian food culture

Margarine likely to suffer over the forecast period from a lack of time for baking and consumers preferring healthier edible oils

CATEGORY DATA

Table 118 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 119 Sales of Butter and Spreads by Category: Value 2015-2020
Table 120 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 121 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 122 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 123 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 124 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 125 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 126 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 127 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Norway

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in consumers shifting shopping for cheese to some modern grocery retailers and e-commerce in 2020

Spreadable processed cheese appeals to busy consumers, while imported cheeses grows in popularity and international trends gaining ground in packaged hard cheese in 2020

Tine continues to dominate cheese by extending its cheese range, while Synnøve capitalises on the growing vegan trend in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand over the forecast period

Imported cheese’s popularity likely to increase over the forecast period

Hard cheese with fuller flavour and richer texture likely to boost sales over the forecast period

CATEGORY DATA

Table 129 Sales of Cheese by Category: Volume 2015-2020
Table 130 Sales of Cheese by Category: Value 2015-2020
Table 131 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 132 Sales of Cheese by Category: % Value Growth 2015-2020
Table 133 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 134 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 135 NBO Company Shares of Cheese: % Value 2016-2020
Table 136 LBN Brand Shares of Cheese: % Value 2017-2020
Table 137 Distribution of Cheese by Format: % Value 2015-2020
Table 138 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 139 Forecast Sales of Cheese by Category: Value 2020-2025
Table 140 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 141 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Norway

KEY DATA FINDINGS

2020 IMPACT

Consumers change eating behaviour during lockdown in 2020

Maturity the biggest challenge for manufacturers, while larger pack sizes in flavoured milk drinks puts pressure on unit prices and milk alternatives no longer a niche in 2020

Tine remains dominant in drinking milk products, but faces increasing competition and Q-Meieriene further gains share in fresh milk but also faces competition in 2020

RECOVERY AND OPPORTUNITIES

Sales of drinking milk products likely to grow sluggishly over the forecast period although demand will be stagnant

Fresh milk likely to benefit from increasing organic milk sales over the forecast period as consumers focus on sustainability

Flavoured milk drinks sales likely to be supported by the health and wellness trend and consumers expected to continue embracing milk alternatives over the forecast period

CATEGORY DATA

Table 142 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 143 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 144 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 145 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 146 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 147 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 148 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Norway

KEY DATA FINDINGS

2020 IMPACT

Grocery store sales and e-commerce grow, while sales at convenience stores and forecourt retailers decline due to the pandemic in 2020

Yoghurt benefits from the health and wellness trend, as these products increases value share due to increased innovation in 2020

Tine remains dominant in yoghurt and sour milk products but continues to lose share and Q-Meieriene continues to perform well thanks to the growing popularity of skyr in 2020

RECOVERY AND OPPORTUNITIES

Yoghurt and sour milk products likely to grow sluggishly over the forecast period as consumers prioritise affordable products

Imported yoghurt likely to continue suffering from maturity over the forecast period

Sour milk likely to continue to struggle due to competition from yoghurt

CATEGORY DATA

Table 153 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 154 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 157 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 158 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 159 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 160 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Norway

KEY DATA FINDINGS

2020 IMPACT

Convenience stores and forecourt retailers lose value share as a result of the pandemic, but sales of other dairy products benefit from home seclusion in 2020

Chilled and shelf stable desserts continues to benefit from the health trend and cream sales benefits from lockdown in 2020

Tine continues to dominate other dairy thanks to its strength in cream, while much smaller Q-Meieriene grows value share in other dairy in 2020

RECOVERY AND OPPORTUNITIES

Other dairy likely to grow over the forecast period if the economy recovers post-pandemic

Fromage frais and quark are facing increased competition from other on-the-go snack options, particularly yoghurt over the forecast period

Other dairy sales likely to be supported by healthier variants over the forecast period

CATEGORY DATA

Table 165 Sales of Other Dairy by Category: Volume 2015-2020
Table 166 Sales of Other Dairy by Category: Value 2015-2020
Table 167 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 168 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 169 Sales of Cream by Type: % Value 2015-2020
Table 170 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 171 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 172 Distribution of Other Dairy by Format: % Value 2015-2020
Table 173 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 174 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 175 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Norway

KEY DATA FINDINGS

2020 IMPACT

Premiumisation contributing to dynamic olive oil growth

Record volume growth for edible oils due to increase in home cooking

Private label continues to dominate as consumers see little added value from brands

RECOVERY AND OPPORTUNITIES

Retail volume for edible oils set to slow as consumers revert to pre-COVID-19 behaviours

Olive oil set to continue lead with widening assortment available

Premium private label set to attract consumers

CATEGORY DATA

Table 177 Sales of Edible Oils by Category: Volume 2015-2020
Table 178 Sales of Edible Oils by Category: Value 2015-2020
Table 179 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 180 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 181 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 182 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 183 Distribution of Edible Oils by Format: % Value 2015-2020
Table 184 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 185 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 186 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Norway

KEY DATA FINDINGS

2020 IMPACT

Ready meals maintains solid growth, led by chilled ready meals

Competition is fierce in frozen pizzas as Peppes Pizza is a threat to leading players

Health and wellness positioning boosts value sales for ready meals

RECOVERY AND OPPORTUNITIES

Ready meals set for slower growth; higher sales expected via e-commerce

Fresh and chilled options set to grow due to health and wellness trend

Vegetarian and snack ready meals to see growing interest in line with health trend

CATEGORY DATA

Table 188 Sales of Ready Meals by Category: Volume 2015-2020
Table 189 Sales of Ready Meals by Category: Value 2015-2020
Table 190 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 191 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 192 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 193 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 194 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 195 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 196 Distribution of Ready Meals by Format: % Value 2015-2020
Table 197 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 198 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Norway

KEY DATA FINDINGS

2020 IMPACT

Premium offerings and those with health and wellness benefits perform well as consumers experiment with more home cooking

World flavours perform well, as Norwegians have a taste for Mexican and Asian food

Orkla continues to lead with due to its wide portfolio and strong consumer trust, whilst private label grows

RECOVERY AND OPPORTUNITIES

Health trend set to slow growth but provide opportunities for healthier options

Exotic cuisine set to grow through increasing niche offerings

Sauces, dressings and condiments increasingly polarised as private label gains share

CATEGORY DATA

Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 205 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Norway

KEY DATA FINDINGS

2020 IMPACT

Increased consumption of sweet spreads due to more time for sit-down breakfasts

Health and natural food trends continue to drive values sales in sweet spreads

Jams and preserves emphasises heritage as Norwegians preference locally sourced produce

RECOVERY AND OPPORTUNITIES

Retail growth of sweet spreads set to slow due to health trend

Premium, locally sourced brands expected to see rising demand as Norwegians favour domestic products

Foodservice and e-commerce set to gain shares through wide assortment and lifting of COVID-19 shopping restrictions

CATEGORY DATA

Table 213 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 214 Sales of Sweet Spreads by Category: Value 2015-2020
Table 215 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 216 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 217 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 218 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 219 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 220 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 221 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 222 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 223 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 224 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Norway

KEY DATA FINDINGS

2020 IMPACT

Soup experiences sales boost in lockdown due to being a convenient meal solution

Chilled soup continues to grow despite increasing competition from soup bases

Dehydrated soup and instant soup see a surge of innovation led by Orkla

RECOVERY AND OPPORTUNITIES

Soup retail sales set to be affected by increased affinity for home cooking

On-the-go soup developments expected due to shifting consumption patterns

Limited scope for growth in dehydrated and instant soup as chilled soup is increasingly the preferred choice for home and on-the-go consumption

CATEGORY DATA

Table 225 Sales of Soup by Category: Volume 2015-2020
Table 226 Sales of Soup by Category: Value 2015-2020
Table 227 Sales of Soup by Category: % Volume Growth 2015-2020
Table 228 Sales of Soup by Category: % Value Growth 2015-2020
Table 229 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 230 NBO Company Shares of Soup: % Value 2016-2020
Table 231 LBN Brand Shares of Soup: % Value 2017-2020
Table 232 Distribution of Soup by Format: % Value 2015-2020
Table 233 Forecast Sales of Soup by Category: Volume 2020-2025
Table 234 Forecast Sales of Soup by Category: Value 2020-2025
Table 235 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 236 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Norway

KEY DATA FINDINGS

2020 IMPACT

Packaged baked goods preferred to unpackaged during lockdown; Mexican food trend continues

Private label leads bread as grocery retailers remain the preferred shopping channel

The health and wellness trend drives growth but also limits value sales 

RECOVERY AND OPPORTUNITIES

Slowed growth of retail volume sales expected as health trend negatively affects high-calorie categories

Bakeries and artisanal set to gain popularity as consumers exhibit preference for heritage 

Growth of e-commerce expected due to convenience; food/drink/tobacco specialists set to recover

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2015-2020
Table 238 Sales of Baked Goods by Category: Value 2015-2020
Table 239 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 240 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 241 Sales of Pastries by Type: % Value 2015-2020
Table 242 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 243 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 244 Distribution of Baked Goods by Format: % Value 2015-2020
Table 245 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 246 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Norway

KEY DATA FINDINGS

2020 IMPACT

Increased time for sit-down breakfasts boosts retail volume sales of breakfast cereals

Rising interest in granola and chocolate-based cereals due to health and wellness trends

Lantmännen Cerealia remains dominate whilst private label gains share in ready-to-eat cereals

RECOVERY AND OPPORTUNITIES

Slowed growth expected despite expected new product developments in muesli and granola and hot cereals

Healthy breakfast cereals set to benefit from growing interest in nutrition

E-commerce expected to grow through convenience trend

CATEGORY DATA

Table 249 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 250 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 253 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 255 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Norway

KEY DATA FINDINGS

2020 IMPACT

Greater home consumption and reduced cross-border trade benefit processed meat and seafood retail sales

Meat substitutes boom, appealing to consumers adapting their diets for health and wellness reasons

Processed seafood benefits as manufacturers adapt to attract younger consumers

RECOVERY AND OPPORTUNITIES

Government initiatives expected to reduce meat and increase seafood consumption

Meat substitutes set for dynamic growth due to rising awareness of health and sustainability issues

Foodservice recovery expected as consumers set to indulge in eating out

CATEGORY DATA

Table 260 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 261 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 262 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 263 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 264 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 265 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 266 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 267 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 268 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 269 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 270 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 271 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 272 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 273 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 274 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Norway

KEY DATA FINDINGS

2020 IMPACT

Retail current value growth for processed fruit and vegetables driven by higher food consumption at home

Added value through premiumisation and health benefits drives value growth

To maintain its leading position, private label imitates branded options

RECOVERY AND OPPORTUNITIES

Increased home food consumption likely to increase sales despite strong competition from fresh food variants

Innovations set to focus on premiumisation and health benefits, led by private label

Frozen smoothie mixes set grow in popularity as consumers seek healthy convenient options

CATEGORY DATA

Table 276 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 277 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 278 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 279 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 280 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 281 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 282 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 283 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Norway

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles experience increased demand due to increased home food consumption whilst Orkla and private label compete for shares

Health and wellness-positioned pasta becomes the norm in Norway

Innovation in plain noodles drives growth, particularly through the Asian food trend

RECOVERY AND OPPORTUNITIES

Plain noodles set to drive growth whilst heavy carb variants will see decreased demand from health-conscious consumers

Quinoa and couscous a threat to rice, as consumers increasingly reach for low-calorie and high-protein options

E-commerce set to grow; disruption of instant noodles expected

CATEGORY DATA

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 295 NBO Company Shares of Rice: % Value 2016-2020
Table 296 LBN Brand Shares of Rice: % Value 2017-2020
Table 297 NBO Company Shares of Pasta: % Value 2016-2020
Table 298 LBN Brand Shares of Pasta: % Value 2017-2020
Table 299 NBO Company Shares of Noodles: % Value 2016-2020
Table 300 LBN Brand Shares of Noodles: % Value 2017-2020
Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 302 Distribution of Rice by Format: % Value 2015-2020
Table 303 Distribution of Pasta by Format: % Value 2015-2020
Table 304 Distribution of Noodles by Format: % Value 2015-2020
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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