Packaged Food in Norway

Packaged Food in Norway

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

High-quality, ethical and locally sourced ingredients important topics for foodservice operators
Strong interplay between retail and foodservice
Food waste is gradually becoming an issue within foodservice

Consumer Foodservice

Health and wellness accelerate the redefinition of foodservice
New social habits benefit certain foodservice channels
Independents perform on par with chained operators

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Norway

HEADLINES

PROSPECTS

Premium private label lines drive growth

Olive oil continues to develop at a faster pace than vegetable and seed oil

Organic variants display the most dynamic value growth

COMPETITIVE LANDSCAPE

Private label continues to gain value share

Haugen-Gruppen leads olive oil but loses share to private label

Pure organic brands focus on niche segments

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Norway

HEADLINES

PROSPECTS

Frozen pizza – a staple food for Norwegians that continues to break records

Vegetarian ready meals booming in popularity

Dominant categories grow while smaller ones struggle

COMPETITIVE LANDSCAPE

Competition intensifies in frozen pizza between Orkla and Dr Oetker

New product launches key to development of frozen pizza

Private label squeezes value brands in chilled ready meals

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Norway

HEADLINES

PROSPECTS

Extraordinary weather boosts sales of barbecue-related sauces, dressings and condiments

Rising popularity of Mexican food impacts growth

Sauces, dressings and condiments is becoming increasingly polarised

COMPETITIVE LANDSCAPE

Orkla defends its leading position

Private label gains ground at the expense of value brands

Growing presence of brands focusing on exotic cuisine

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Norway

HEADLINES

PROSPECTS

Consumer preference for fresher alternatives continues to drive chilled soup

Norwegian consumption patterns limit growth of soup

Norwegians love for the outdoors benefits instant soup

COMPETITIVE LANDSCAPE

Orkla introduces chilled soup

Traditional soup players struggle with innovation and lose value share

Private label penetration remains low

CATEGORY DATA

Table 54 Sales of Soup by Category: Volume 2013-2018
Table 55 Sales of Soup by Category: Value 2013-2018
Table 56 Sales of Soup by Category: % Volume Growth 2013-2018
Table 57 Sales of Soup by Category: % Value Growth 2013-2018
Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Soup: % Value 2014-2018
Table 60 LBN Brand Shares of Soup: % Value 2015-2018
Table 61 Distribution of Soup by Format: % Value 2013-2018
Table 62 Forecast Sales of Soup by Category: Volume 2018-2023
Table 63 Forecast Sales of Soup by Category: Value 2018-2023
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Norway

HEADLINES

PROSPECTS

Reduced sugar alternatives continue to gain in popularity

Brands of jams and preserves emphasise heritage

Sweet spreads becoming increasingly polarised

COMPETITIVE LANDSCAPE

Consolidated competitive landscape remains

Honning Centralen reinforces dominance in honey

Private label expansion squeezing value brands in spreads excluding honey

CATEGORY DATA

Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 67 Sales of Sweet Spreads by Category: Value 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Norway

HEADLINES

PROSPECTS

Record breaking weather boosts sales of hot dog and hamburger bread

Health positioning and clear labelling remain key to growth

Growth of crisp bread and breakfast cereals undermines volume sales

COMPETITIVE LANDSCAPE

Unusual competitive landscape limits the opportunities for new entrants

Artisanal products continue to grow in popularity

Foods trends benefit flat bread manufacturers

CATEGORY DATA

Table 78 Sales of Baked Goods by Category: Volume 2013-2018
Table 79 Sales of Baked Goods by Category: Value 2013-2018
Table 80 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 81 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 82 Sales of Pastries by Type: % Value 2013-2018
Table 83 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 84 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 85 Distribution of Baked Goods by Format: % Value 2013-2018
Table 86 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 87 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Norway

HEADLINES

PROSPECTS

Health-positioned breakfast cereals continue to grow

Product tests remain common

Rising emphasis on granola

COMPETITIVE LANDSCAPE

Lantmännen Cerealia remains dominant in hot cereals

Private label rapidly gaining share in RTE cereals

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 91 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 96 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Norway

HEADLINES

PROSPECTS

Premiumisation and the health trend drive value growth

Rising demand for fresh fruits and vegetables limits growth

Frozen smoothie mixes growing in popularity in frozen fruit

COMPETITIVE LANDSCAPE

Private label maintains its leading position

Findus remains the largest brand manufacturer in frozen processed vegetables

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Norway

HEADLINES

PROSPECTS

An unusually warm spring and summer drive sales of barbecue foods

Government initiatives to reduce meat and increase seafood consumption

Premium-positioned “world meats” grow in popularity

COMPETITIVE LANDSCAPE

Domestic meat cooperative Nortura maintains its leading position

Private label expansion drives the development of meat substitutes

Lofotprodukt finds an avenue for growth in processed seafood

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 114 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Norway

HEADLINES

PROSPECTS

Improved quality of private label products drives growth

Health and wellness-positioned products continue to grow in popularity

Plain noodles and chilled pasta fit well with current trends

COMPETITIVE LANDSCAPE

Private label expansion squeezes value brands

Orkla loses value share but remains the leading brand manufacturer

Lantmännen Cerealia and Barilla lead dried pasta but struggle to add value

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 136 NBO Company Shares of Rice: % Value 2014-2018
Table 137 LBN Brand Shares of Rice: % Value 2015-2018
Table 138 NBO Company Shares of Pasta: % Value 2014-2018
Table 139 LBN Brand Shares of Pasta: % Value 2015-2018
Table 140 NBO Company Shares of Noodles: % Value 2014-2018
Table 141 LBN Brand Shares of Noodles: % Value 2015-2018
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 143 Distribution of Rice by Format: % Value 2013-2018
Table 144 Distribution of Pasta by Format: % Value 2013-2018
Table 145 Distribution of Noodles by Format: % Value 2013-2018
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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