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Country Report

Packaged food in

Packaged Food in Norway

Nov 2019

US$7,150

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Stable growth supported by health and wellness innovation

In 2019, there was stable value growth for packaged food in Norway. As the health and wellness trend continued, there was a high degree of product innovation - with players adding value for consumers by offering healthier, premium, organic products, or by using locally sourced ingredients.

Health trend sees major players entering meat substitutes

The health and wellness trend remained by far the most influential trend within packaged food in 2019. The dynamics of the health and wellness trend have, however, varied.

Private label goes premium, increasing competition for standard brands

Domestic giants dominated packaged food, while private label offerings are gaining share. Norwegians have a preference for domestic products, which they perceive to be healthier, fresher and of a higher quality.

Supermarkets lead, while online sales and variety stores gain consumers

Despite the high disposable incomes of Norwegian consumers, low-cost alternatives continue to gain in popularity and the trend to purchase low cost was significant over the review period, with many consumers enjoying frugality and saving money. While Norwegian consumers often opt for more premium alternatives in-store, they are responsible money-wise and attempt to save wherever possible.

Packaged food is set to see stable growth over the forecast period

As the health and wellness trend continues to grow, and packaged food players respond to consumer demands, there will be stable development over the forecast period. Consumers have strong purchasing power in Norway and appreciate foods that offer domestic origin, high quality and additional health benefits.

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Samples

Packaged Food Sample Report Packaged Food Data Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Norway for free.

The Packaged food in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Norway?
What are the major brands in Norway?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Norway

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

Table 19 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 23 Sales of Packaged Food by Category: Volume 2014-2019
Table 24 Sales of Packaged Food by Category: Value 2014-2019
Table 25 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 26 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 27 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 28 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 29 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 30 Penetration of Private Label by Category: % Value 2014-2019
Table 31 Distribution of Packaged Food by Format: % Value 2014-2019
Table 32 Distribution of Packaged Food by Format and Category: % Value 2019
Table 33 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 35 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Packaged Food in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Packaged Food in Norway

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Packaged Food in Norway

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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