Packaged Food in Pakistan

Packaged Food in Pakistan

EXECUTIVE SUMMARY

Packaged food continues to record positive growth

Packaged food continues to benefit from urbanisation as high inflation returns

Local players continue to dominate the highly fragmented competitive environment

Traditional grocery retailers remains the dominant channel

Urbanisation and rising demand for convenience likely to be major growth drivers

FOODSERVICE

Sales to Foodservice

The leading categories for foodservice sales are all basic staples
Frozen processed potatoes and frozen processed vegetables register the strongest sales growth
Soy sauces, bouillon and stock cubes and powders slated for strong growth over the forecast period

Consumer Foodservice

Consumer foodservice industry continues to recored strong growth
Consumer foodservice remains centred on major urban areas
Increasing exposure to international media a crucial factor behind growth in consumer foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Pakistan

HEADLINES

PROSPECTS

Volumes rising

Middle class demand driving olive oil growth

Opportunities for upmarket development

COMPETITIVE LANDSCAPE

Dalda retains lead

Increasingly fragmented category

Intensifying competition in growth category

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Pakistan

HEADLINES

PROSPECTS

Middle class expansion supports rise in demand

Rapid urbanisation creating conditions for growth

Low level of female employment a barrier to growth

COMPETITIVE LANDSCAPE

Close competition between top three

Smaller players gaining share

Innovation to spur growth

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 35 Distribution of Ready Meals by Format: % Value 2013-2018
Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Pakistan

HEADLINES

PROSPECTS

Switch from unpackaged to packaged products

Changing diets boost growth

Modern grocery retailing to grow in importance

COMPETITIVE LANDSCAPE

National Foods retains lead

Major multinationals present

Room for smaller players

CATEGORY DATA

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Pakistan

HEADLINES

PROSPECTS

Urbanisation generating demand

Independent small grocers dominate but modern formats gaining share

Instant soup to maintain dominance

COMPETITIVE LANDSCAPE

Unilever and Nestlé dominate

Limited opportunities for new players

CATEGORY DATA

Table 51 Sales of Soup by Category: Volume 2013-2018
Table 52 Sales of Soup by Category: Value 2013-2018
Table 53 Sales of Soup by Category: % Volume Growth 2013-2018
Table 54 Sales of Soup by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Soup: % Value 2014-2018
Table 56 LBN Brand Shares of Soup: % Value 2015-2018
Table 57 Distribution of Soup by Format: % Value 2013-2018
Table 58 Forecast Sales of Soup by Category: Volume 2018-2023
Table 59 Forecast Sales of Soup by Category: Value 2018-2023
Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Pakistan

HEADLINES

PROSPECTS

Growth in largest category

Shift to modern grocery retailing channels

Opportunities for new products

COMPETITIVE LANDSCAPE

Mitchell’s Fruit Farms extends lead

Limited presence for international brands

CATEGORY DATA

Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 63 Sales of Sweet Spreads by Category: Value 2013-2018
Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Pakistan

HEADLINES

PROSPECTS

Staple status underpins maturity

Role for manufacturer activity

Trend towards packaged bread

COMPETITIVE LANDSCAPE

Golden Harvest Foods maintains lead

Strong growth for Peki cakes

CATEGORY DATA

Table 73 Sales of Baked Goods by Category: Volume 2013-2018
Table 74 Sales of Baked Goods by Category: Value 2013-2018
Table 75 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 76 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 78 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 79 Distribution of Baked Goods by Format: % Value 2013-2018
Table 80 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 81 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 82 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Pakistan

HEADLINES

PROSPECTS

Increasing consumption amongst adults

Expansion of potential consumer base

Increasing segmentation to drive up sales of children’s products

COMPETITIVE LANDSCAPE

Fauji Cereals holds strong but diminishing lead

Kellogg expanding strongly

Multinational brands expected to gain share

CATEGORY DATA

Table 84 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 85 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 86 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 87 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 89 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 90 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 91 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 92 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 93 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Pakistan

HEADLINES

PROSPECTS

Demographic developments driving growth

TV shows boost popularity of home baking

Freezer penetration supports growth in frozen products

COMPETITIVE LANDSCAPE

Opportunity for shift towards greater brand development

Quick Food Industries holds narrow lead

Limited presence for domestic brands

CATEGORY DATA

Table 95 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 96 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 97 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 98 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 100 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 101 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 102 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 103 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 104 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Pakistan

HEADLINES

PROSPECTS

Convenience and hygiene drive growth

Shift to more regular consumption

Expanding consumer base

COMPETITIVE LANDSCAPE

K&N’s Foods dominates

Gaba Seafood sees share growth

Strong onus on brand development

CATEGORY DATA

Table 106 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 107 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 108 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 109 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Pakistan

HEADLINES

PROSPECTS

Rice dominates

Strong performance expected in dried pasta

Noodles targets sizeable consumer group

COMPETITIVE LANDSCAPE

Significant consolidation

Multinationals dominate noodles

Competition intensifying in pasta

CATEGORY DATA

Table 117 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 118 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 119 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 120 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 122 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 123 NBO Company Shares of Rice: % Value 2014-2018
Table 124 LBN Brand Shares of Rice: % Value 2015-2018
Table 125 NBO Company Shares of Pasta: % Value 2014-2018
Table 126 LBN Brand Shares of Pasta: % Value 2015-2018
Table 127 NBO Company Shares of Noodles: % Value 2014-2018
Table 128 LBN Brand Shares of Noodles: % Value 2015-2018
Table 129 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 130 Distribution of Rice by Format: % Value 2013-2018
Table 131 Distribution of Pasta by Format: % Value 2013-2018
Table 132 Distribution of Noodles by Format: % Value 2013-2018
Table 133 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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