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Country Report

Packaged food in

Packaged Food in Pakistan

187 pages, Jan 2018

US$7,150

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Executive Summary

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Urbanisation and a good economic performance drive growth of packaged food

Packaged food continued to record growth in 2017, which was due to the increasing adoption of packaged food products in new consumer markets in Pakistan. The country is one of the most rapidly urbanising economies in South Asia.

Inflation is lower than earlier in the review period

Inflation was lower in 2017 than earlier in the review period. This resulted in a slowing down of current value growth of packaged food compared to the period 2012-2015, which was despite volume growth across the various packaged food categories; however, inflation is expected to rise during the forecast period.

Competitive environment remains concentrated

Manufacturers remained limited to a handful of local and international players in many packaged food categories. Existing manufacturers continued to engage in intensive consumer and trade promotions, shelf-space competition and new product development from time to time.

Distribution shares of hypermarkets and supermarkets continue to rise

More and more middle-, upper/middle and upper-class consumers in urban areas are choosing to visit modern retailers, in particular for a new experience and for the bulk shopping of packaged food products. Although change is slow at a country level, the retail shares of modern grocery retail channels within packaged food were on the rise towards the end of the review period.

Inflation and taxes are expected to keep manufacturers’ margins under pressure

Packaged food manufacturers’ profit margins ae expected to be under pressure, which is due to rising energy, transportation and promotional costs and also an unfavourable tax environment compared with that for sellers of unpackaged goods. This is expected to force manufacturers to choose vertical integration or reduce pack sizes in the short term.

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Samples

Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Pakistan for free.

The Packaged food in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Pakistan?
What are the major brands in Pakistan?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Pakistan

EXECUTIVE SUMMARY

Urbanisation and a good economic performance drive growth of packaged food

Inflation is lower than earlier in the review period

Competitive environment remains concentrated

Distribution shares of hypermarkets and supermarkets continue to rise

Inflation and taxes are expected to keep manufacturers’ margins under pressure

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Distribution of Packaged Food by Format: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format and Category: % Value 2017
Table 14 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Packaged Food in Pakistan - Company Profiles

Dalda Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Dalda Foods (Pvt) Ltd: Key Facts
Summary 3 Dalda Foods (Pvt) Ltd: Operational Indicators

COMPETITIVE POSITIONING

Summary 4 Dalda Foods (Pvt) Ltd: Competitive Position 2017

English Biscuit Manufacturers (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 English Biscuit Manufacturers (Pvt) Ltd: Key Facts
Summary 6 English Biscuit Manufacturers (Pvt) Ltd: Operational Indicators

COMPETITIVE POSITIONING

Summary 7 English Biscuit Manufacturers (Pvt) Ltd: Competitive Position 2017

Engro Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Engro Foods (Pvt) Ltd: Key Facts
Summary 9 Engro Foods (Pvt) Ltd: Operational Indicators

COMPETITIVE POSITIONING

Summary 10 Engro Foods (Pvt) Ltd: Competitive Position 2017

Guard Agricultural Research & Services (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Guard Agricultural Research & Services (Pvt) Ltd: Key Facts

COMPETITIVE POSITIONING

Summary 12 Guard Agricultural Research & Services (Pvt) Ltd: Competitive Position 2017

K&N's Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

Summary 13 K&N's Foods (Pvt) Ltd: Key Facts
Summary 14 K&N's Foods (Pvt) Ltd: Operational Indicators

COMPETITIVE POSITIONING

Summary 15 K&N’s Foods (Pvt) Ltd: Competitive Position 2017

Ready Meals in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 18 Sales of Ready Meals by Category: Volume 2012-2017
Table 19 Sales of Ready Meals by Category: Value 2012-2017
Table 20 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 21 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 23 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 24 Distribution of Ready Meals by Format: % Value 2012-2017
Table 25 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 26 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 27 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 29 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 30 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 31 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 32 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 34 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 35 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 36 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 37 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 38 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 40 Sales of Soup by Category: Volume 2012-2017
Table 41 Sales of Soup by Category: Value 2012-2017
Table 42 Sales of Soup by Category: % Volume Growth 2012-2017
Table 43 Sales of Soup by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Soup: % Value 2013-2017
Table 45 LBN Brand Shares of Soup: % Value 2014-2017
Table 46 Distribution of Soup by Format: % Value 2012-2017
Table 47 Forecast Sales of Soup by Category: Volume 2017-2022
Table 48 Forecast Sales of Soup by Category: Value 2017-2022
Table 49 Forecast Sales of Soup by Category: % Volume Growth 2017-2022
Table 50 Forecast Sales of Soup by Category: % Value Growth 2017-2022

Baked Goods in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 51 Sales of Baked Goods by Category: Volume 2012-2017
Table 52 Sales of Baked Goods by Category: Value 2012-2017
Table 53 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 54 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 56 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 57 Distribution of Baked Goods by Format: % Value 2012-2017
Table 58 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 59 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 62 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 63 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 64 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 65 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 67 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 68 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 69 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 70 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 71 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 73 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 74 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 75 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 76 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 78 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 79 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 80 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 81 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 82 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 84 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 85 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 86 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 87 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 89 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 90 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 91 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 92 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 93 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 94 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 95 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 96 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 97 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 98 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 99 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 100 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 101 NBO Company Shares of Rice: % Value 2013-2017
Table 102 LBN Brand Shares of Rice: % Value 2014-2017
Table 103 NBO Company Shares of Pasta: % Value 2013-2017
Table 104 LBN Brand Shares of Pasta: % Value 2014-2017
Table 105 NBO Company Shares of Noodles: % Value 2013-2017
Table 106 LBN Brand Shares of Noodles: % Value 2014-2017
Table 107 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 108 Distribution of Rice by Format: % Value 2012-2017
Table 109 Distribution of Pasta by Format: % Value 2012-2017
Table 110 Distribution of Noodles by Format: % Value 2012-2017
Table 111 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 112 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 113 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 114 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Spreads in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 115 Sales of Spreads by Category: Volume 2012-2017
Table 116 Sales of Spreads by Category: Value 2012-2017
Table 117 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 118 Sales of Spreads by Category: % Value Growth 2012-2017
Table 119 NBO Company Shares of Spreads: % Value 2013-2017
Table 120 LBN Brand Shares of Spreads: % Value 2014-2017
Table 121 Distribution of Spreads by Format: % Value 2012-2017
Table 122 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 123 Forecast Sales of Spreads by Category: Value 2017-2022
Table 124 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 125 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Edible Oils in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 126 Sales of Edible Oils by Category: Volume 2012-2017
Table 127 Sales of Edible Oils by Category: Value 2012-2017
Table 128 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 129 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 130 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 131 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 132 Distribution of Edible Oils by Format: % Value 2012-2017
Table 133 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 134 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 135 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 136 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Urbanisation and a good economic performance drive growth of packaged food

Inflation is lower than earlier in the review period

Competitive environment remains concentrated

Distribution shares of hypermarkets and supermarkets continue to rise

Inflation and taxes are expected to keep manufacturers’ margins under pressure

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Packaged Food in Pakistan

EXECUTIVE SUMMARY

Urbanisation and a good economic performance drive growth of packaged food

Inflation is lower than earlier in the review period

Competitive environment remains concentrated

Distribution shares of hypermarkets and supermarkets continue to rise

Inflation and taxes are expected to keep manufacturers’ margins under pressure

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

Packaged Food in Pakistan - Company Profiles

Dalda Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

English Biscuit Manufacturers (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Engro Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Guard Agricultural Research & Services (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

K&N's Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Ready Meals in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Soup in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Baked Goods in Pakistan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Breakfast Cereals in Pakistan

HEADLINES

TRENDS