Many areas of packaged food benefited from stockpiling in early-2020 in response to concerns over potential product shortages due to the impact of the COVID-19 pandemic. Many consumers also stocked up as they sought to minimise shopping trips away-from-home.
The initial impact of COVID-19 in Pakistan began at the start of 2020 as Pakistan International Airlines (PIA), cancelled all flights between Pakistan and China for most of January. By March government-enforced restrictions began as Pakistan’s borders were closed and flights were grounded.
While Nestlé remains the leading player in packaged food, domestic players dominate overall sales. Indeed, the only two major multinational players are Nestlé and Unilever in sixth position, with all of the remaining names in the top 10 being local players.
Traditional grocery retailers remains the leading distribution channel for packaged food, primarily due to the dominant position of independent small grocers. Other grocery retailers also retains a significant presence and this is due to the popularity of open markets, particularly in rural areas.
With foodservice outlets closed during the lockdown and facing ongoing restrictions in its aftermath, most product areas are expected to see foodservice volume decline in 2020. Sales volumes over the year will thus shift from foodservice outlets and large catering events, due to COVID-19 restrictions, being reliant largely on domestic consumption.
The COVID-19 pandemic may result in some economic uncertainty in 2020 but Pakistan is expected to see stronger economic growth from 2021 onwards, due to rising external demand and government support for the socially disadvantaged. Rising disposable income levels will result in an expanding mid-income group, which will support stronger current value growth for overall packaged food in the forecast period.
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Understand the latest market trends and future growth opportunities for the Packaged Food industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.See All of Our Definitions
This report originates from Passport, our Packaged Food research and analysis database.
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