Packaged Food in Pakistan

Packaged Food in Pakistan

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales hit hard by COVID-19 restrictions
Good growth ahead thanks to rising affluence, population growth and urbanisation
Foodservice suppliers set to offer specialist ranges as demand rises

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Distribution of Packaged Food by Format: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown impacts retail volume sales while new legislation impacts many imported brands in 2020

Mondelez extends dominance in 2020 thanks to innovative new product development

Ismail benefits from focus on climate-friendly compound chocolate and from increasingly targeting adults

RECOVERY AND OPPORTUNITIES

Premiumisation continues but price-sensitivity will ensure continued popularity of low-priced chocolate confectionery in forecast period

Tablet players continue to combat seasonality via cold storage solutions

Counterfeits pose competition but rise of modern grocery retailers offers hope

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 19 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 22 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Sales to children impacted heavily by COVID-19 lockdown in 2020 while higher sugar tax also poses challenge to players

Hilal extends dominance thanks to strong marketing and tailored flavours

Mondelez boosts share of multinationals thanks to widening distribution but remains a minor player in 2020

RECOVERY AND OPPORTUNITIES

Bubble gum will drive sales but health concerns could pose challenge in forecast period

Competitive pricing will remain key to growth

Themed heading 3

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2015-2020
Table 31 Sales of Gum by Category: Value 2015-2020
Table 32 Sales of Gum by Category: % Volume Growth 2015-2020
Table 33 Sales of Gum by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Gum: % Value 2016-2020
Table 35 LBN Brand Shares of Gum: % Value 2017-2020
Table 36 Distribution of Gum by Format: % Value 2015-2020
Table 37 Forecast Sales of Gum by Category: Volume 2020-2025
Table 38 Forecast Sales of Gum by Category: Value 2020-2025
Table 39 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 40 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown limits demand among children in 2020

Sugar tax rise poses challenge to leading players

Domestic players continue to dominate thanks to low pricing, wide range and fun product formats

RECOVERY AND OPPORTUNITIES

Good growth ahead thanks to affordable domestic brands and large consumer base

Pricing will remain key in forecast period, particularly in wake of 2020 tax rise

Boiled sweets and pastilles, gums, jellies and chews will succeed via low prices and extensive variety

CATEGORY DATA

Table 41 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 42 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 43 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 44 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 45 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 46 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 47 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 48 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 49 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 50 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 51 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Growth slows due to lockdown but remains strong thanks to low pricing and traditional appeal of plain biscuits

English Biscuit benefits from diverting marketing spend to support COVID-19 sufferers in 2020

Cookies boosted by ongoing new product development in 2020

RECOVERY AND OPPORTUNITIES

Low prices will remain key due to competition from unpackaged alternatives

Indulgent offerings set to be explored as players seek to add value

Health and wellness trend to encourage innovation but snack bars and fruit snacks unlikely to emerge

CATEGORY DATA

Table 53 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 58 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 59 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 62 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown impacts impulse sales and ice cream parlours in 2020

Long-term distribution challenges further exacerbated by COVID-19

Unilever and Engro further extend share via innovation and marketing

RECOVERY AND OPPORTUNITIES

Modern grocery retailers and ice cream parlours offer leading players means of ensuring quality

Economic uncertainty could pose constraints but plenty of room for sales growth

Single portion dairy ice cream will remain key driver thanks to offering creamy indulgence and variety

CATEGORY DATA

Table 67 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 68 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 69 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 70 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 72 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 73 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 74 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 75 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 76 Distribution of Ice Cream by Format: % Value 2015-2020
Table 77 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 78 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 79 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 80 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Impulse sales hit by lockdown but party bags prove popular for at-home consumption

Visibility key, with players competing for strong store presence and display

PepsiCo invests in extending dominance but small domestic players offer spicy appeal

RECOVERY AND OPPORTUNITIES

Strong forecast period growth driven by leading players in potato chips

Most other product areas to remain niches but savoury biscuits will benefit from low prices amidst economic uncertainty

Nuts, seeds and trail mixes constrained by low-priced unpackaged alternatives

CATEGORY DATA

Table 81 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 82 Sales of Savoury Snacks by Category: Value 2015-2020
Table 83 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 84 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 85 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 86 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 87 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 88 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 89 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 90 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 91 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads parents to cook baby food at home, reducing reliance on packaged baby food

Dried baby food sees highest growth in 2020, while milk formula constitutes the biggest product area in value and volume

Nestlé continues to lead in 2020 thanks to positive brand equity and high consumer recognition

RECOVERY AND OPPORTUNITIES

Whilst the economic slowdown might affect imports, local manufacturers are given the opportunity to strengthen their position

Retail expansion and the anticipated arrival of new brands

Presence on social media and in local communities is key to building trust amongst key consumers

CATEGORY DATA

Table 92 Sales of Baby Food by Category: Volume 2015-2020
Table 93 Sales of Baby Food by Category: Value 2015-2020
Table 94 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 95 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Baby Food: % Value 2016-2020
Table 97 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 98 Distribution of Baby Food by Format: % Value 2015-2020
Table 99 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 100 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 101 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 102 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Pakistan

KEY DATA FINDINGS

2020 IMPACT

A surge in at-home baking leads to an increase in demand for butter in 2020

Cooking fats (ghee) remains a key ingredient in Pakistani cuisine, while butter and margarine consumption remains marginal

Dalda continues to lead butter and spreads in 2020

RECOVERY AND OPPORTUNITIES

Economic slowdown is anticipated to lead to a shift away from packaged butter and spreads to unpackaged alternatives

Margarine is expected to see stronger growth than butter due to lower unit prices and consumer perception as being healthier

New habit of cooking and baking at home is anticipated to have a lingering effect in the forecast period

CATEGORY DATA

Table 103 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 104 Sales of Butter and Spreads by Category: Value 2015-2020
Table 105 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 106 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 108 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 109 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 110 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 111 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 112 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 113 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown hits foodservice sales hard in 2020 but home cooking trend boosts retail demand

Rising consumption of cheese as urban consumers adopt Western cuisine

Adam’s Milk Foods continues to lead cheese in 2020

RECOVERY AND OPPORTUNITIES

“Western” style cheese is anticipated to continue to gain in popularity among Pakistani consumers

Supermarkets to become the largest distribution channel, at the cost of independent small grocers

Smaller pack sizes to spur consumption

CATEGORY DATA

Table 114 Sales of Cheese by Category: Volume 2015-2020
Table 115 Sales of Cheese by Category: Value 2015-2020
Table 116 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 117 Sales of Cheese by Category: % Value Growth 2015-2020
Table 118 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 119 NBO Company Shares of Cheese: % Value 2016-2020
Table 120 LBN Brand Shares of Cheese: % Value 2017-2020
Table 121 Distribution of Cheese by Format: % Value 2015-2020
Table 122 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 123 Forecast Sales of Cheese by Category: Value 2020-2025
Table 124 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 125 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Pakistan

KEY DATA FINDINGS

2020 IMPACT

2020 sees demand shift from unpackaged milk to shelf-stable milk

A challenging context for packaged milk, despite growing concerns about loose milk production

Nestlé Pakistan Ltd continues to lead drinking milk products in 2020

RECOVERY AND OPPORTUNITIES

Anticipated ban on sales of loose milk is a boon to the packaged milk industry

Companies seek to capitalise on the growing niche of flavoured milk drinks

Full fat UHT buffalo milk could emerge in forecast period

CATEGORY DATA

Table 126 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 127 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 128 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 129 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 130 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 131 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 132 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 133 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 134 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 135 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 136 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown benefits unpackaged yoghurt and sour milk products sales

Plain yoghurt leads the way while there is still little interest in packaged sour milk products

Nestlé continues to lead thanks to early entry and strong brand reputation

RECOVERY AND OPPORTUNITIES

Innovation in product variants promises growth in plain and flavoured yoghurt

Supermarkets are to become an increasingly significant distribution channel, benefiting sales of packaged yoghurt and sour milk products

Rapid urbanisation is anticipated to benefit packaged yoghurt sales

CATEGORY DATA

Table 137 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 138 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 139 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 140 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 141 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 142 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 143 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 144 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 145 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 146 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 147 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Growing trend of cooking and baking at home leads to a surge in demand for cream and condensed milk

Coffee whiteners leads other dairy due to low prices and stronger promotion

Nestlé leads but core tea whiteners also flourishing, benefiting players such as

RECOVERY AND OPPORTUNITIES

New possibilities in cream

The share of hypermarkets and supermarkets is expected to rise as a result of rapid urbanisation

Rapid urbanisation and rising awareness are expected to move consumers towards packaged other dairy products

CATEGORY DATA

Table 148 Sales of Other Dairy by Category: Volume 2015-2020
Table 149 Sales of Other Dairy by Category: Value 2015-2020
Table 150 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 151 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 152 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 153 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 154 Distribution of Other Dairy by Format: % Value 2015-2020
Table 155 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 156 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 157 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 158 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Consumption shifts from foodservice to at-home, with retail shortages being minimised by government intervention

Consumers encouraged to trade up from unpackaged oil by economical private label and bulk pack sizes

Dalda wins praise with charitable meal donations

RECOVERY AND OPPORTUNITIES

Reviving foodservice demand for unpackaged products offset by consumer shift to packaged edible oils

Economy products such as rapeseed oil likely to drive growth due to price-sensitivity

E-commerce will benefit from retaining new consumers from 2020 and continue to grow thanks to offering convenience

CATEGORY DATA

Table 159 Sales of Edible Oils by Category: Volume 2015-2020
Table 160 Sales of Edible Oils by Category: Value 2015-2020
Table 161 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 162 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 163 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 164 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 165 Distribution of Edible Oils by Format: % Value 2015-2020
Table 166 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 167 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 168 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 169 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures hit foodservice demand hard

Gourmet cooking trend helps boost at-home consumption

E-commerce sees strong growth as virus-conscious consumers shop from home

RECOVERY AND OPPORTUNITIES

Cooking shows and social media encourage many to explore cooking as a hobby

New regulations and economy domestic brands likely to pose challenging for imported brands

E-commerce likely to benefit from offering extensive range and shopping convenience

CATEGORY DATA

Table 170 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 171 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 172 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 173 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 174 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 175 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 176 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 177 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 178 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 179 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 180 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Honey stockpiled by consumers seeking symptomatic relief

Jams and preserves impacted by shift towards traditional breakfasts

E-commerce gains share as consumers stay home and players offer online discounts

RECOVERY AND OPPORTUNITIES

Nut and seed based spreads to benefit from health trends

New entrants likely to focus innovation on texture and health

E-commerce will continue to emerge thanks to offering convenience and wide range

CATEGORY DATA

Table 181 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 182 Sales of Sweet Spreads by Category: Value 2015-2020
Table 183 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 184 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 185 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 186 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 187 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 188 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 189 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 190 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 191 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Pakistan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on sales as pandemic peaked in hot months when soup is not popular

Instant soup attracts consumer attention thanks to strong marketing

Working women attracted by quick and easy preparation of instant soup

RECOVERY AND OPPORTUNITIES

Consumers shift away from street soup vendors to instant soup in search of quality and hygiene

Urbanisation and rise in number of working women will boost demand

Retailers, soup players and consumers alike will increasingly turn to e-commerce

CATEGORY DATA

Table 192 Sales of Soup by Category: Volume 2015-2020
Table 193 Sales of Soup by Category: Value 2015-2020
Table 194 Sales of Soup by Category: % Volume Growth 2015-2020
Table 195 Sales of Soup by Category: % Value Growth 2015-2020
Table 196 NBO Company Shares of Soup: % Value 2016-2020
Table 197 LBN Brand Shares of Soup: % Value 2017-2020
Table 198 Distribution of Soup by Format: % Value 2015-2020
Table 199 Forecast Sales of Soup by Category: Volume 2020-2025
Table 200 Forecast Sales of Soup by Category: Value 2020-2025
Table 201 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 202 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Retail sales benefit from affluent consumers buying baked goods as domestic workers become difficult to source

Leading brand Dawn benefits from emphasis on health benefits

Government support and leading players’ efficient logistics minimise product shortages

RECOVERY AND OPPORTUNITIES

Mature product area likely to see shift from unpackaged to packaged products

Packaged cakes an increasingly appealing snack for children and adults alike

Minor players likely to struggle to maintain presence in small stores

CATEGORY DATA

Table 203 Sales of Baked Goods by Category: Volume 2015-2020
Table 204 Sales of Baked Goods by Category: Value 2015-2020
Table 205 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 206 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 207 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 208 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 209 Distribution of Baked Goods by Format: % Value 2015-2020
Table 210 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 211 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 212 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 213 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Sales impacted by shift towards more leisurely traditional breakfasts during lockdown

Foodservice volume declines as on-trade outlets close during lockdown

Fauji benefits from affordable prices and revised import policy

RECOVERY AND OPPORTUNITIES

Healthy and time-saving image of breakfast cereals likely to appeal to busy consumers

Flakes in focus as players seek to reach out to low- and mid-income households

Widening presence of modern grocery retailers will encourage more to try breakfast cereals

CATEGORY DATA

Table 214 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 215 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 216 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 217 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 218 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 219 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 220 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 221 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 222 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 223 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 224 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Affluent consumers stockpile at start of pandemic, in search of hygiene and to minimise shopping trips

Retail distribution challenges encourage players to offer e-commerce

K&N’s retains dominance thanks to wide distribution, affordable pricing and strong marketing

RECOVERY AND OPPORTUNITIES

Demand for convenience will drive forecast period growth

Widening ownership of refrigeration appliances to broaden the consumer base

Cold chain retail improvements will improve accessibility and range

CATEGORY DATA

Table 225 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 226 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 227 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 228 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 229 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 230 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 231 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 232 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 233 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 234 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 235 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Lockdown and social distancing result in foodservice volume decline in 2020

Ensuring availability becomes a key concern due to logistics difficulties and lockdown

Quick Food Industries leads but Del Monte benefits from focus on shelf stable fruit

RECOVERY AND OPPORTUNITIES

Rising incomes and gourmet cooking trend to drive forecast period growth

Affluent consumers’ demand for variety could offer avenue of growth

Low brand loyalty likely to lead to ongoing share fragmentation

CATEGORY DATA

Table 236 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 237 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 238 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 239 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 240 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 241 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 242 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 243 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 244 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 245 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 246 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales benefit from stockpiling in early-2020

Bulk packs, convenient snacks and Mediterranean cooking trend all fuel growth

Digital marketing and influencers increasingly used to engage consumers

RECOVERY AND OPPORTUNITIES

Rice to benefit from shift from unpackaged to packaged products

Marketing targeting children and young adults to drive growth in instant noodles

Pasta benefits from gourmet appeal

CATEGORY DATA

Table 247 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 248 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 249 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 250 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 251 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 252 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 253 NBO Company Shares of Rice: % Value 2016-2020
Table 254 LBN Brand Shares of Rice: % Value 2017-2020
Table 255 NBO Company Shares of Pasta: % Value 2016-2020
Table 256 LBN Brand Shares of Pasta: % Value 2017-2020
Table 257 NBO Company Shares of Noodles: % Value 2016-2020
Table 258 LBN Brand Shares of Noodles: % Value 2017-2020
Table 259 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 260 Distribution of Rice by Format: % Value 2015-2020
Table 261 Distribution of Pasta by Format: % Value 2015-2020
Table 262 Distribution of Noodles by Format: % Value 2015-2020
Table 263 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 264 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 265 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 266 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Ready Meals in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Some turn to ready meals as consumer foodservice outlets close but most opt for home-made alternatives

Sales remain limited to affluent urban consumers

RECOVERY AND OPPORTUNITIES

Sales will continue to be hindered by low female employment

Urbanisation will support sales growth from low base

New entrants likely to tap into expanding niche

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