Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Packaged food in

Packaged Food in Pakistan

175 pages, Dec 2018

US$7,150

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Packaged food continues to record positive growth

2018 was another positive year for Pakistan’s packaged food industry as sales continued to rise across the board. Sales of staples and basic cooking ingredients are benefiting from economic development and more widespread financial security, with many households encouraged to spend more on basic foodstuffs as their incomes rise.

Packaged food continues to benefit from urbanisation as high inflation returns

With per capita sales of packaged food far higher in Pakistan’s major cities, especially Lahore, Karachi, Islamabad and Faisalabad, rapid urbanisation continues to support growth in demand across the industry. Pakistan is currently experiencing the highest rate of urbanisation of any country in South Asia as young people, in particular, flock to major urban centres in search of better work and education opportunities.

Local players continue to dominate the highly fragmented competitive environment

2018 saw sales of packaged food under the control of local companies as the presence of major international brands remained minimal. Indeed, the only two major multinational food producers among the industry’s leading names are Nestlé in 11th position and Unilever in sixth position and all of the remaining names in the top ten are local players.

Traditional grocery retailers remains the dominant channel

Traditional grocery retailers remained the leading distribution channel for packaged food in 2018 and this is primarily due to the dominant position of independent small grocers. Other grocery retailers also retains a significant presence and this is due to the popularity of open markets, particularly in rural areas.

Urbanisation and rising demand for convenience likely to be major growth drivers

Packaged food is slated for further strong sales growth over the forecast period and this is set to be principally due to urbanisation, which is creating a larger consumer base of affluent professionals who face pressures on their time and have little time to prepare their own meals from scratch using fresh ingredients. Thus, the highest growth categories during the forecast period are expected to include processed meat and seafood, savoury snacks, soup and ready meals, products which help consumers to save time on food preparation.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Pakistan for free.

The Packaged food in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Pakistan?
What are the major brands in Pakistan?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Packaged Food in Pakistan

EXECUTIVE SUMMARY

Packaged food continues to record positive growth

Packaged food continues to benefit from urbanisation as high inflation returns

Local players continue to dominate the highly fragmented competitive environment

Traditional grocery retailers remains the dominant channel

Urbanisation and rising demand for convenience likely to be major growth drivers

FOODSERVICE

Sales to Foodservice

The leading categories for foodservice sales are all basic staples
Frozen processed potatoes and frozen processed vegetables register the strongest sales growth
Soy sauces, bouillon and stock cubes and powders slated for strong growth over the forecast period

Consumer Foodservice

Consumer foodservice industry continues to recored strong growth
Consumer foodservice remains centred on major urban areas
Increasing exposure to international media a crucial factor behind growth in consumer foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Pakistan

HEADLINES

PROSPECTS

Plain milk chocolate to remain the most popular tablet variant

Seasonality to continue to influence sales

Tablets to remain the most preferred variant, closely followed by countlines

COMPETITIVE LANDSCAPE

Mondelez Pakistan leads chocolate confectionery

Ismail Industries remains the leading domestic manufacturer

Premium brands remain small with limited distribution in a price-sensitive market

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Pakistan

HEADLINES

PROSPECTS

Bubble gum to retain its popularity, specifically among young consumers

Offering value for money, pallets to remain the most popular format

Despite increasing costs, prices of gum to remain consistent

COMPETITIVE LANDSCAPE

Hilal Confectionery leads with its strong legacy brands

Economy brands by domestic manufacturers maintain a stronghold

Independent small grocers continues to lead distribution of gum

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Gum: % Value 2014-2018
Table 35 LBN Brand Shares of Gum: % Value 2015-2018
Table 36 Distribution of Gum by Format: % Value 2013-2018
Table 37 Forecast Sales of Gum by Category: Volume 2018-2023
Table 38 Forecast Sales of Gum by Category: Value 2018-2023
Table 39 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Pakistan

HEADLINES

PROSPECTS

Single portion dairy ice cream to continue to dominate

Home-based and artisanal ice cream varieties to compete with brands

Shifting consumer preferences in favour of packaged ice cream to drive growth

COMPETITIVE LANDSCAPE

Unilever Pakistan leads ice cream with several iconic brands

Unique flavours and consistent marketing helps Omore retain its position

Distribution penetration and cold chain efficiency remain crucial

CATEGORY DATA

Table 41 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 42 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 46 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 47 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 49 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 50 Distribution of Ice Cream by Format: % Value 2013-2018
Table 51 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 52 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 53 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Pakistan

HEADLINES

PROSPECTS

Potato chips to remain the favourite savoury snack

Evolving consumer choices to positively influence growth of savoury biscuits

Consumer awareness of packaged nuts, seeds and trail mixes to increase slowly

COMPETITIVE LANDSCAPE

PepsiCo Inc continues to lead savoury snacks

Oye Hoye loses growth trajectory in 2018

Unbranded alternatives pose a tough challenge to brands

CATEGORY DATA

Table 55 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 56 Sales of Savoury Snacks by Category: Value 2013-2018
Table 57 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 58 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 60 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 61 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 62 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 63 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 64 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Pakistan

HEADLINES

PROSPECTS

Pastilles, gums, jellies and chews to maintain its lead in sugar confectionery

Increasing sugar prices lead to lower profit margins

Boiled sweets to remain popular among young consumers

COMPETITIVE LANDSCAPE

With over 30 Candyland brands, Ismail Industries leads sugar confectionery

Hilal Confectionery leads boiled sweets and records significant growth in jellies

Mondelez Pakistan remains the leading international player

CATEGORY DATA

Table 66 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 67 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 68 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 69 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 70 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 71 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 72 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 73 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 74 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 75 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 76 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan

HEADLINES

PROSPECTS

Small brands and counterfeits to remain a threat to leading manufacturers

Plain biscuits to remain the most popular

Strong growth expected for cookies

COMPETITIVE LANDSCAPE

English Biscuit Manufacturers continues to lead

Declining share of black biscuits indicates changing consumer preferences

Leading players battle for share for chocolate chip cookie brands

CATEGORY DATA

Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 81 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 83 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 84 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 85 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 86 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 87 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 90 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 91 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Pakistan

HEADLINES

PROSPECTS

Baby food set to maintain its growth momentum; albeit at a slower rate

Increasing competition in milk formula

Growth in follow-on and growing-up milk formula

COMPETITIVE LANDSCAPE

Nestlé Pakistan continues to lead dried baby food

Baby food in Pakistan is dominated by international brands

In a maturing market, small players lose share

CATEGORY DATA

Table 92 Sales of Baby Food by Category: Volume 2013-2018
Table 93 Sales of Baby Food by Category: Value 2013-2018
Table 94 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 95 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Baby Food: % Value 2014-2018
Table 97 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 98 Distribution of Baby Food by Format: % Value 2013-2018
Table 99 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 100 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 101 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 102 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Pakistan

HEADLINES

PROSPECTS

Shifting consumer preferences will fuel the growth of butter and spreads

Owing to habitual consumption, cooking fats will continue to dominate

Increasing media awareness to propel the growth of margarine and spreads

COMPETITIVE LANDSCAPE

Butter in Pakistan remains dominated by a few key players

Blue Band enjoys dominance in margarine in Pakistan

Opportunities for new brands

CATEGORY DATA

Table 103 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 104 Sales of Butter and Spreads by Category: Value 2013-2018
Table 105 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 106 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 108 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 109 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 110 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 111 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 112 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 113 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Pakistan

HEADLINES

PROSPECTS

Increasing global influence is set to propel the growth of cheese

Changing consumer preferences will fuel growth

Evolving consumption habits will maintain the dominance of spreadable cheese

COMPETITIVE LANDSCAPE

Adam’s Milk Foods remains the leading player in cheese

Owing to its strong distribution, Happy Cow retains a significant share

Independent small grocers remains the largest distribution channel

CATEGORY DATA

Table 114 Sales of Cheese by Category: Volume 2013-2018
Table 115 Sales of Cheese by Category: Value 2013-2018
Table 116 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 117 Sales of Cheese by Category: % Value Growth 2013-2018
Table 118 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 119 NBO Company Shares of Cheese: % Value 2014-2018
Table 120 LBN Brand Shares of Cheese: % Value 2015-2018
Table 121 Distribution of Cheese by Format: % Value 2013-2018
Table 122 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 123 Forecast Sales of Cheese by Category: Value 2018-2023
Table 124 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 125 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Pakistan

HEADLINES

PROSPECTS

Changing policies and tightening regulations challenge milk

Growing regulation boosts flavoured milk drinks

The prospects of a minimum pasteurisation law

COMPETITIVE LANDSCAPE

Challenges for Engro Foods

Dayfresh enjoys strong growth in flavoured milk drinks

Nestlé Pakistan continues to lead drinking milk products

CATEGORY DATA

Table 126 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 127 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 128 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 129 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 131 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 132 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 133 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 134 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 135 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Pakistan

HEADLINES

PROSPECTS

Tightening government policies put pressure on manufacturers

Rising awareness of other cuisines propels the growth of cream

Coffee whiteners leads other dairy

COMPETITIVE LANDSCAPE

Coffee whiteners is led by Nestlé’s Everyday

Tarang loses share

Nestlé’s MilkPak leads cream

CATEGORY DATA

Table 137 Sales of Other Dairy by Category: Volume 2013-2018
Table 138 Sales of Other Dairy by Category: Value 2013-2018
Table 139 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 140 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 141 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 142 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 143 Distribution of Other Dairy by Format: % Value 2013-2018
Table 144 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 145 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 146 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 147 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Pakistan

HEADLINES

PROSPECTS

Potential for growth in packaged yoghurt

Consistent marketing of packaged plain yoghurt keeps demand high

Lack of a traditional taste and texture hamper the growth of sour milk products

COMPETITIVE LANDSCAPE

Adam’s remains the only significant brand in sour milk products

Nestlé Pakistan dominates yoghurt with various brand variations

Independent small grocers remains the leading distribution channel

CATEGORY DATA

Table 148 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 149 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 150 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 151 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 152 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 153 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 154 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 157 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 158 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Pakistan

HEADLINES

PROSPECTS

Volumes rising

Middle class demand driving olive oil growth

Opportunities for upmarket development

COMPETITIVE LANDSCAPE

Dalda retains lead

Increasingly fragmented category

Intensifying competition in growth category

CATEGORY DATA

Table 159 Sales of Edible Oils by Category: Volume 2013-2018
Table 160 Sales of Edible Oils by Category: Value 2013-2018
Table 161 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 162 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 163 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 164 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 165 Distribution of Edible Oils by Format: % Value 2013-2018
Table 166 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 167 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 168 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Pakistan

HEADLINES

PROSPECTS

Middle class expansion supports rise in demand

Rapid urbanisation creating conditions for growth

Low level of female employment a barrier to growth

COMPETITIVE LANDSCAPE

Close competition between top three

Smaller players gaining share

Innovation to spur growth

CATEGORY DATA

Table 170 Sales of Ready Meals by Category: Volume 2013-2018
Table 171 Sales of Ready Meals by Category: Value 2013-2018
Table 172 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 173 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 174 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 175 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 176 Distribution of Ready Meals by Format: % Value 2013-2018
Table 177 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 178 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 179 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Pakistan

HEADLINES

PROSPECTS

Switch from unpackaged to packaged products

Changing diets boost growth

Modern grocery retailing to grow in importance

COMPETITIVE LANDSCAPE

National Foods retains lead

Major multinationals present

Room for smaller players

CATEGORY DATA

Table 181 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 182 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 183 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 184 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 185 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 186 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 187 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 188 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 189 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 190 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 191 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Pakistan

HEADLINES

PROSPECTS

Urbanisation generating demand

Independent small grocers dominate but modern formats gaining share

Instant soup to maintain dominance

COMPETITIVE LANDSCAPE

Unilever and Nestlé dominate

Limited opportunities for new players

CATEGORY DATA

Table 192 Sales of Soup by Category: Volume 2013-2018
Table 193 Sales of Soup by Category: Value 2013-2018
Table 194 Sales of Soup by Category: % Volume Growth 2013-2018
Table 195 Sales of Soup by Category: % Value Growth 2013-2018
Table 196 NBO Company Shares of Soup: % Value 2014-2018
Table 197 LBN Brand Shares of Soup: % Value 2015-2018
Table 198 Distribution of Soup by Format: % Value 2013-2018
Table 199 Forecast Sales of Soup by Category: Volume 2018-2023
Table 200 Forecast Sales of Soup by Category: Value 2018-2023
Table 201 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 202 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Pakistan

HEADLINES

PROSPECTS

Growth in largest category

Shift to modern grocery retailing channels

Opportunities for new products

COMPETITIVE LANDSCAPE

Mitchell’s Fruit Farms extends lead

Limited presence for international brands

CATEGORY DATA

Table 203 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 204 Sales of Sweet Spreads by Category: Value 2013-2018
Table 205 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 206 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 207 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 208 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 209 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 210 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 211 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 212 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 213 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Pakistan

HEADLINES

PROSPECTS

Staple status underpins maturity

Role for manufacturer activity

Trend towards packaged bread

COMPETITIVE LANDSCAPE

Golden Harvest Foods maintains lead

Strong growth for Peki cakes

CATEGORY DATA

Table 214 Sales of Baked Goods by Category: Volume 2013-2018
Table 215 Sales of Baked Goods by Category: Value 2013-2018
Table 216 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 217 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 218 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 219 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 220 Distribution of Baked Goods by Format: % Value 2013-2018
Table 221 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 222 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 223 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 224 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Pakistan

HEADLINES

PROSPECTS

Increasing consumption amongst adults

Expansion of potential consumer base

Increasing segmentation to drive up sales of children’s products

COMPETITIVE LANDSCAPE

Fauji Cereals holds strong but diminishing lead

Kellogg expanding strongly

Multinational brands expected to gain share

CATEGORY DATA

Table 225 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 226 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 227 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 228 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 229 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 230 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 231 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 232 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 233 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 234 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 235 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Pakistan

HEADLINES

PROSPECTS

Demographic developments driving growth

TV shows boost popularity of home baking

Freezer penetration supports growth in frozen products

COMPETITIVE LANDSCAPE

Opportunity for shift towards greater brand development

Quick Food Industries holds narrow lead

Limited presence for domestic brands

CATEGORY DATA

Table 236 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 237 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 238 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 239 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 240 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 241 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 242 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 243 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 244 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 245 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 246 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Pakistan

HEADLINES

PROSPECTS

Convenience and hygiene drive growth

Shift to more regular consumption

Expanding consumer base

COMPETITIVE LANDSCAPE

K&N’s Foods dominates

Gaba Seafood sees share growth

Strong onus on brand development

CATEGORY DATA

Table 247 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 248 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 249 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 250 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 251 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 252 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 253 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 254 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 255 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 257 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Pakistan

HEADLINES

PROSPECTS

Rice dominates

Strong performance expected in dried pasta

Noodles targets sizeable consumer group

COMPETITIVE LANDSCAPE

Significant consolidation

Multinationals dominate noodles

Competition intensifying in pasta

CATEGORY DATA

Table 258 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 259 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 260 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 261 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 262 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 263 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 264 NBO Company Shares of Rice: % Value 2014-2018
Table 265 LBN Brand Shares of Rice: % Value 2015-2018
Table 266 NBO Company Shares of Pasta: % Value 2014-2018
Table 267 LBN Brand Shares of Pasta: % Value 2015-2018
Table 268 NBO Company Shares of Noodles: % Value 2014-2018
Table 269 LBN Brand Shares of Noodles: % Value 2015-2018
Table 270 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 271 Distribution of Rice by Format: % Value 2013-2018
Table 272 Distribution of Pasta by Format: % Value 2013-2018
Table 273 Distribution of Noodles by Format: % Value 2013-2018
Table 274 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 275 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 276 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 277 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Packaged Food in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Packaged food continues to record positive growth

Packaged food continues to benefit from urbanisation as high inflation returns

Local players continue to dominate the highly fragmented competitive environment

Traditional grocery retailers remains the dominant channel

Urbanisation and rising demand for convenience likely to be major growth drivers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Pakistan

EXECUTIVE SUMMARY

Packaged food continues to record positive growth

Packaged food continues to benefit from urbanisation as high inflation returns

Local players continue to dominate the highly fragmented competitive environment

Traditional grocery retailers remains the dominant channel

Urbanisation and rising demand for convenience likely to be major growth drivers

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Pakistan

HEADLINES

PROSPECTS

Plain milk chocolate to remain the most popular tablet variant

Seasonality to continue to influence sales

Tablets to remain the most preferred variant, closely followed by countlines

COMPETITIVE LANDSCAPE

Mondelez Pakistan leads chocolate confectionery

Ismail Industries remains the leading domestic manufacturer

Premium brands remain small with limited distribution in a price-sensitive market

CATEGORY DATA

Gum in Pakistan

HEADLINES

PROSPECTS

Bubble gum to retain its popularity, specifically among young consumers

Offering value for money, pallets to remain the most popular format

Despite increasing costs, prices of gum to remain consistent

COMPETITIVE LANDSCAPE

Hilal Confectionery leads with its strong legacy brands

Economy brands by domestic manufacturers maintain a stronghold

Independent small grocers continues to lead distribution of gum

CATEGORY DATA

Ice Cream and Frozen Desserts in Pakistan

HEADLINES

PROSPECTS

Single portion dairy ice cream to continue to dominate

Home-based and artisanal ice cream varieties to compete with brands

Shifting consumer preferences in favour of packaged ice cream to drive growth

COMPETITIVE LANDSCAPE

Unilever Pakistan leads ice cream with several iconic brands

Unique flavours and consistent marketing helps Omore retain its position

Distribution penetration and cold chain efficiency remain crucial

CATEGORY DATA

Savoury Snacks in Pakistan

HEADLINES

PROSPECTS

Potato chips to remain the favourite savoury snack

Evolving consumer choices to positively influence growth of savoury biscuits

Consumer awareness of packaged nuts, seeds and trail mixes to increase slowly

COMPETITIVE LANDSCAPE

PepsiCo Inc continues to lead savoury snacks

Oye Hoye loses growth trajectory in 2018

Unbranded alternatives pose a tough challenge to brands

CATEGORY DATA

Sugar Confectionery in Pakistan

HEADLINES

PROSPECTS

Pastilles, gums, jellies and chews to maintain its lead in sugar confectionery

Increasing sugar prices lead to lower profit margins

Boiled sweets to remain popular among young consumers