Packaged Food in Poland

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Poland?
  • Which are the leading brands in Packaged Food in Poland?
  • How are products distributed in Packaged Food in Poland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Poland

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19: Lockdown, losses, liability Legal environment adding to existing challenges Slow Recovery
Consumer Foodservice
Consumer foodservice forced to adopt new business models Support for consumer foodservice pre- and post-lockdown Economic uncertainty taints growth
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Poland

KEY DATA FINDINGS

2020 IMPACT

Sales of chocolate confectionery, deemed as non-essential, are hit by the COVID-19 pandemic
Chocolate production declines during lockdown
Players support first responders

RECOVERY AND OPPORTUNITIES

Post-pandemic growth could be held back by legislation
Climate change could curb potential for growth
Manufacturers renegotiate energy supply deals

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Poland

KEY DATA FINDINGS

2020 IMPACT

Gum sales hit by home seclusion
Bubble gum and non-HW gum experience declining sales
Orbit continues to partner with e-sports

RECOVERY AND OPPORTUNITIES

Gum will see a post-pandemic recovery
Gum consumption slows down as smoking population declines
Larger packaging increasingly popular due to convenience

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Poland

KEY DATA FINDINGS

2020 IMPACT

Modest growth in retail value fuelled by fortified brands
Household budget austerity extends discounters lead
Lollipops suffer due to home seclusion

RECOVERY AND OPPORTUNITIES

Legislation may impede growth
E-commerce growth not beneficial for impulse purchases
Could lollipops see a performance turnaround by embracing the health and wellness trend?

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Poland

KEY DATA FINDINGS

2020 IMPACT

Growth fuelled by home seclusion
Consumers showing a preference for healthier products
Business diversity helpful during the pandemic

RECOVERY AND OPPORTUNITIES

Private label to retain a strong grip on sweet biscuits, snack bars and fruit snacks
Cereal bars benefiting from convenience and health trends
Nestlé sees opportunities to expand through health trends

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Poland

KEY DATA FINDINGS

2020 IMPACT

Ice cream declines in volume terms due to COVID-19
Take-home ice cream continues to record positive growth
Change in consumer behaviour affecting retail channels

RECOVERY AND OPPORTUNITIES

Ice cream foodservice adopts e-commerce
Chocolate confectionery players expand their ice cream portfolios
Major potential for HW ice cream

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 90 Distribution of Ice Cream by Format: % Value 2015-2020 Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Poland

KEY DATA FINDINGS

2020 IMPACT

Savoury snacks find refuge in retail
The pandemic helps drive sales of healthy savoury snacks
Nuts, seeds and trail mixes immune to the impact of COVID-19

RECOVERY AND OPPORTUNITIES

Average unit price growth to slow down
Barbecue season beneficial for savoury snacks
Private label growth potential

CATEGORY DATA

Table 95 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 96 Sales of Savoury Snacks by Category: Value 2015-2020 Table 97 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 98 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 99 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 100 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 101 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 102 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 103 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 104 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 105 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Poland

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of baby food noted during initial stages of lockdown due to concerns over product shortages and length of home confinement
Consolidated competitive landscape for baby food but organic lines continue to gain share
E-commerce benefits from shelf stable and bulky nature of baby food as parents head online during lockdown

RECOVERY AND OPPORTUNITIES

Return to normalisation in terms of purchasing behaviour from 2021 following stockpiling scenario during lockdown
Powder special baby milk formula will remain expensive, but will continue to record most impressive growth due to being essential for babies with certain food intolerances
Increasing value sales to be driven by affluent, urban parents’ demand for convenience and high-quality products

CATEGORY DATA

Table 106 Sales of Baby Food by Category: Volume 2015-2020 Table 107 Sales of Baby Food by Category: Value 2015-2020 Table 108 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 109 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 110 NBO Company Shares of Baby Food: % Value 2016-2020 Table 111 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 112 Distribution of Baby Food by Format: % Value 2015-2020 Table 113 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 114 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Poland

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice and greater time spent at home during lockdown results in higher demand for butter and spreads as Poles turn to cooking and baking
In line with increasing demand for butter, local dairy producers strengthen their positions during lockdown
Discounters strengthens distribution of butter and spreads aided by expanding network and increasing demand for affordable private label products

RECOVERY AND OPPORTUNITIES

Return to normalisation for retail sales of butter and spreads from 2021 in line with predicted stronger demand through foodservice
Stronger demand for butter to continue, driven by clean eating and provenance trends
Margarine and spreads set to continue on declining path although niche areas offer further development potential

CATEGORY DATA

Table 117 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 118 Sales of Butter and Spreads by Category: Value 2015-2020 Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 120 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 122 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 123 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 125 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Poland

KEY DATA FINDINGS

2020 IMPACT

Greater opportunities dedicated to cooking and snacking during lockdown supports stronger demand for cheese in Poland
Leading players record strong performances during lockdown but continue to explore ways to expand category in terms of lactose-free options to address health trends
Discounters and convenience make strong share gains from other modern grocery retailers during lockdown

RECOVERY AND OPPORTUNITIES

Return to normalisation for retail volume sales of cheese in 2021 in line with surge through foodservice as lockdown measures are further relaxed
Rising cases of lactose intolerance and demand for alternative non-dairy options could offer further development potential
Major cheese producer opens new bistro to help promote local products following relaxation of lockdown measures

CATEGORY DATA

Table 128 Sales of Cheese by Category: Volume 2015-2020 Table 129 Sales of Cheese by Category: Value 2015-2020 Table 130 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 131 Sales of Cheese by Category: % Value Growth 2015-2020 Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 133 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 134 NBO Company Shares of Cheese: % Value 2016-2020 Table 135 LBN Brand Shares of Cheese: % Value 2017-2020 Table 136 Distribution of Cheese by Format: % Value 2015-2020 Table 137 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 138 Forecast Sales of Cheese by Category: Value 2020-2025 Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 140 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Poland

KEY DATA FINDINGS

2020 IMPACT

Reduced foodservice and home confinement during lockdown increase retail demand for drinking milk products
Domestic players strengthen leadership of drinking milk products but private label offers greater affordability across the category
Local organisations continue to promote benefits of cow’s milk and the importance of supporting Polish production

RECOVERY AND OPPORTUNITIES

Return to normalisation from 2021 for retail sales of drinking milk products but certain trends are likely to remain prevalent going forward
Rising interest in organic produce to be supported by greater availability and private label expansion
Milk alternatives to remain as strongest performer, with expansion gradually driving down average unit price

CATEGORY DATA

Table 141 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 142 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 145 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 147 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Poland

KEY DATA FINDINGS

2020 IMPACT

Home confinement during lockdown leads to greater snacking and cooking using yoghurt and sour milk products
Players continue to expand portfolios to address different health trends
Strong growth for e-commerce during lockdown, offering wider range of organic products

RECOVERY AND OPPORTUNITIES

Notable shift in channel demand in 2021 results in return to normalisation for retail but convenience trends likely to come to the fore
Plain yoghurt benefiting from natural image and versatility to continue to record strongest performance over the forecast period
Plant-based niche offers further potential for expansion and growth within yoghurt

CATEGORY DATA

Table 152 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 153 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 154 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 156 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 157 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 158 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 159 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Poland

KEY DATA FINDINGS

2020 IMPACT

Greater amounts of time spent at home during lockdown results in higher demand for cream and plain condensed milk as consumers spending longer in kitchen
OSM Piatnica and SM Mlekpol retain overall leadership due to strength in dynamic cream
Discounters gains notable value share during lockdown from competing modern grocery retailers

RECOVERY AND OPPORTUNITIES

Further slowdown predicted for retail sales of other dairy in 2021 in line with increasing demand through foodservice
Lactose-free options of cottage cheese could add further value to fromage frais and quark
Ongoing maturity for chilled dairy desserts could encourage players to explore alternative ingredients to add interest

CATEGORY DATA

Table 164 Sales of Other Dairy by Category: Volume 2015-2020 Table 165 Sales of Other Dairy by Category: Value 2015-2020 Table 166 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 167 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 168 Sales of Cream by Type: % Value 2015-2020 Table 169 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 170 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 171 Distribution of Other Dairy by Format: % Value 2015-2020 Table 172 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 173 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 174 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 175 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Poland

KEY DATA FINDINGS

2020 IMPACT

Rapeseed oil continues to lead in edible oils, due to a strong tradition in Poland, heavy promotion and low prices
Foodservice volume in edible oils plummets in Poland in 2020 as the effects of COVID-19 take their toll 
Private label sees share growth in 2020 as Polish consumers seek out affordable and novelty oils without compromising taste

RECOVERY AND OPPORTUNITIES

Health and wellness trends will drive growth in oils with good nutritional profiles in Poland over the forecast period
Rapeseed oil will continue to strengthen its share in edible oils, while negative profiles and lack of promotion will see decline for corn, sunflower and palm oil
Edible oils will see good recovery in the wake of the COVID-19 pandemic as manufacturers and retailers focus on innovation and health benefits

CATEGORY DATA

Table 176 Sales of Edible Oils by Category: Volume 2015-2020 Table 177 Sales of Edible Oils by Category: Value 2015-2020 Table 178 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 179 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 180 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 181 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 182 Distribution of Edible Oils by Format: % Value 2015-2020 Table 183 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 184 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Poland

KEY DATA FINDINGS

2020 IMPACT

Foodservice volume sees the impact of lockdown measures while unit prices increase as supply chains and distribution channels suffer
Local players specialising in chilled products weather the storm and branch out with international recipes
Prepared salads and chilled ready meals benefit from the perception that they are quick, healthy meal options

RECOVERY AND OPPORTUNITIES

Ready meals will see growth over the forecast period as convenience and wellness trends develop
Players will face competition from food delivery and catering companies, while channel shifts during the pandemic will see convenience stores and discounters gain ground
Changing lifestyles create fertile ground for growth of ready meals in Poland in the future

CATEGORY DATA

Table 187 Sales of Ready Meals by Category: Volume 2015-2020 Table 188 Sales of Ready Meals by Category: Value 2015-2020 Table 189 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 190 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 191 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 192 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 193 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 194 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 195 Distribution of Ready Meals by Format: % Value 2015-2020 Table 196 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 197 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Poland

KEY DATA FINDINGS

2020 IMPACT

Cooking ingredients gets a boost as home cooking increases, while barbecue sauce sees rapid growth as Poles switch to socialising outdoors
Impact of COVID-19 results in increased unit prices for sauces, dressings and condiments in 2020, but mustard benefits from a reduction in VAT rates
International companies Nestlé and Unilever maintain the lead in sauces, dressings and condiments with their well-established brands

RECOVERY AND OPPORTUNITIES

Steady growth across the forecast period after an initial slump, but mayonnaise and salad dressings are set for long-term decline
Manufacturers and retailers will seek to regain ground in mature table sauces through innovation as Poles continue to favour novel flavours
Improvements in quality, variety and packaging will fuel growth in cooking sauces, while private label will see a boost as household budgets shrink

CATEGORY DATA

Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 201 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 202 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 203 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 204 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 205 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 206 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 207 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Poland

KEY DATA FINDINGS

2020 IMPACT

Sweet spreads gets a boost from consumer desire for healthy and convenient sweet treats during lockdown
Despite strong growth nut and seed based spreads lacks necessary investment in promotional campaigns
Product innovation maintains growth in jams and preserves

RECOVERY AND OPPORTUNITIES

Low but rising penetration of nut and seed based spreads will fuel volume growth in the future
Jams and preserves will continue to see retail growth, taking share from chocolate spreads as the health and wellness trend develops
Sales of honey will continue to rise as consumers perceive it to be a healthy alternative to sugar

CATEGORY DATA

Table 212 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 213 Sales of Sweet Spreads by Category: Value 2015-2020 Table 214 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 215 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 216 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 217 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 218 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 219 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 220 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 221 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 222 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 223 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Poland

KEY DATA FINDINGS

2020 IMPACT

Soup benefits from stockpiling and convenience trends during lockdown as foodservice establishments closed
Despite offering good value for money, private label sees only moderate growth as Poles remain loyal to branded soups
The health and wellness trend gains ground in soup, as local consumers seek to boost their immunity with better nutrition

RECOVERY AND OPPORTUNITIES

Retail growth in soup will slump in 2021 before picking up pace thereafter, fuelled by the increasing popularity of chilled and frozen soup
Convenience stores and discounters see growth as distribution channels as consumers shop more locally and seek out value for money
Private label will see growth in soup as international players decline across the forecast period

CATEGORY DATA

Table 224 Sales of Soup by Category: Volume 2015-2020 Table 225 Sales of Soup by Category: Value 2015-2020 Table 226 Sales of Soup by Category: % Volume Growth 2015-2020 Table 227 Sales of Soup by Category: % Value Growth 2015-2020 Table 228 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 229 NBO Company Shares of Soup: % Value 2016-2020 Table 230 LBN Brand Shares of Soup: % Value 2017-2020 Table 231 Distribution of Soup by Format: % Value 2015-2020 Table 232 Forecast Sales of Soup by Category: Volume 2020-2025 Table 233 Forecast Sales of Soup by Category: Value 2020-2025 Table 234 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 235 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Poland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion has mixed effect on sales
Baked goods see greater increase in average unit price in 2020
Unpackaged baked goods dominate sales

RECOVERY AND OPPORTUNITIES

Performance could be stifled further in short term by new restrictions
Leading sales channel discounters likely to further streamline baked goods offer, prioritising healthier varieties
Potential for new kinds of bread remains strong

CATEGORY DATA

Table 236 Sales of Baked Goods by Category: Volume 2015-2020 Table 237 Sales of Baked Goods by Category: Value 2015-2020 Table 238 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 239 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 240 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 241 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 242 Distribution of Baked Goods by Format: % Value 2015-2020 Table 243 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 244 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 245 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 246 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Poland

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals provide much-needed convenience as meals at home increase
Severe drought accelerates retail price growth
Breakfast cereals still topped by Nestlé

RECOVERY AND OPPORTUNITIES

Convenience and rising health-awareness key to sales growth in forecast period
Pressure to reduce sugar levels in children’s breakfast cereals is building
Segmentation deepening as traditional consumption habits change

CATEGORY DATA

Table 247 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 248 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 249 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 250 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 251 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 252 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 253 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 254 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 255 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 256 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 257 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Poland

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to consumers filling their fridges and freezers with processed meat and seafood
Packaged processed meat and seafood options begin to fulfil their market potential
Animex still heads sales in fragmented category

RECOVERY AND OPPORTUNITIES

Demand in retail channel to remain robust and meat substitutes to strengthen
Several challenges for meat producers in Poland
More sophisticated seafood on the horizon

CATEGORY DATA

Table 258 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 259 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 260 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 261 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 262 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 263 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 264 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 265 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 266 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 267 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 268 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 269 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 270 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 271 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 272 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 273 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Poland

KEY DATA FINDINGS

2020 IMPACT

Volume growth climbs notably as lockdown prompts need for long-lasting products
Frozen products faring better from the health trend
Poles continue to mix it up

RECOVERY AND OPPORTUNITIES

Positive outlook for retail sales as health-awareness expands
Stable performance predicted for shelf stable fruit and vegetables
Private label well placed to make further gains

CATEGORY DATA

Table 274 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 275 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 276 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 277 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 278 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 279 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 280 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 281 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Poland

KEY DATA FINDINGS

2020 IMPACT

Products remain available despite stockpiling and summer drought
Asian food trend in Poland turning fortunes around for noodles category
Private label generates most sales but among brands local ones are more popular

RECOVERY AND OPPORTUNITIES

Positive outlook for rice, pasta and noodles as economic downturn will keep home-cooking trend strong
Rice renaissance predicted to continue
Gluten-free pasta still attracting interest but will remain niche

CATEGORY DATA

Table 286 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 287 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 288 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 289 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 290 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 291 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 292 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 293 NBO Company Shares of Rice: % Value 2016-2020 Table 294 LBN Brand Shares of Rice: % Value 2017-2020 Table 295 NBO Company Shares of Pasta: % Value 2016-2020 Table 296 LBN Brand Shares of Pasta: % Value 2017-2020 Table 297 NBO Company Shares of Noodles: % Value 2016-2020 Table 298 LBN Brand Shares of Noodles: % Value 2017-2020 Table 299 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 300 Distribution of Rice by Format: % Value 2015-2020 Table 301 Distribution of Pasta by Format: % Value 2015-2020 Table 302 Distribution of Noodles by Format: % Value 2015-2020 Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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