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Country Report

Packaged food in

Packaged Food in Portugal

222 pages, Dec 2018

US$7,150

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Executive Summary

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Upmarket shift in demand

Although the Portuguese population continues to decline as a result of low birth rates and a strong tradition of emigration, the packaged food market is seeing growth driven by a number of factors, including: improving economic conditions: diminishing household sizes; hectic work and social lives; rising consumer health-consciousness; and increasing exposure to foreign culinary traditions. All of these factors are serving to drive consumer demand upmarket across packaged food categories, generating interest in products offering high levels of convenience, a strong health and wellness positioning or an image of high-quality, artisanal authenticity.

Health and convenience drive growth

In 2018, the Portuguese packaged food market maintained a trend of year-on-year improvement in performance in current value terms that persisted throughout the review period. A more positive macroeconomic environment allowed consumers to increasingly prioritise factors other than price in purchasing decisions, bolstering the importance of qualities such as nutritional value and convenience and spurring demand for added-value products.

Private label remains strong but loses share

Retailers continued to play a prominent role in the fragmented Portuguese packaged food market in 2018, with private labels from Sonae Modelo Continente Hipermercados, Jerónimo Martins - Distribuição de Produtos de Consumo, Lidl & Cia, and Auchan Hipermercados Portugal occupying four of the top five brand rankings during the year. However, while retailers worked to adapt their offer to an upmarket shift in consumer demand driven by rising purchasing power, increasing health-consciousness, a greater emphasis on convenience and more cosmopolitan tastes, the overall share of the private label segment continued its trend of year-on-year decline in 2018.

Modern grocery retailing sees share eroded

Modern grocery retailing continued to dominate Portuguese packaged food value sales in 2018, but experienced a second consecutive year of share decline during the year. Convenience stores was the only modern grocery retailing channel to see its share increase in 2018, reflecting consumers’ growing demand for shopping that is embedded in the general flow of their hectic lifestyles and the expanding product offer of convenience store operators as they target this demand.

Positive outlook

Packaged food sales are expected to continue to increase at constant 2018 prices across most categories during the forecast period, despite ongoing population decline, as growth is driven by improving economic conditions and the impact of factors such as long working hours and the increase in single-person households on demand. The squeeze on consumer time and the erosion of more formal traditional eating habits resulting from work and social commitments and the increasing number of people living alone will continue to spur demand for higher-value convenient meal solutions, smaller portions and snack-orientated products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Portugal for free.

The Packaged food in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Portugal?
What are the major brands in Portugal?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Request more information

Packaged Food in Portugal

EXECUTIVE SUMMARY

Upmarket shift in demand

Health and convenience drive growth

Private label remains strong but loses share

Modern grocery retailing sees share eroded

Positive outlook

FOODSERVICE

Sales to Foodservice

Ongoing volume growth expected
Blurring the boundries between retail and foodservice
Health a key influence on sales

Consumer Foodservice

Positive consumer foodservice environment
Health and convenience shaping demand
Diversification and premiumisation

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baked Goods in Portugal

HEADLINES

PROSPECTS

Pressure on innovation

Health and wellness a key focus

Increasing interest in artisanal styles

COMPETITIVE LANDSCAPE

Panrico retains lead with diminished share

Emergence of small local producers

Gluten-free players building market presence

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2013-2018
Table 20 Sales of Baked Goods by Category: Value 2013-2018
Table 21 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 22 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 24 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 25 Distribution of Baked Goods by Format: % Value 2013-2018
Table 26 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 27 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 28 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Portugal

HEADLINES

PROSPECTS

Hectic lifestyles drive demand

Health-consciousness shaping demand

Health-orientated innovation

COMPETITIVE LANDSCAPE

Nestlé retains lead

Muesli and granola drives strong performances

Retailers prominent in breakfast cereals

CATEGORY DATA

Table 30 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 31 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 32 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 33 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 35 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 36 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 37 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 38 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 39 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Portugal

HEADLINES

PROSPECTS

Category suited to dominant demand trends

Upmarket innovation

Targeting vegan/flexitarian trend

COMPETITIVE LANDSCAPE

Retailers dominate

McCain exhibits strong growth

Leading brand manufacturer loses share

CATEGORY DATA

Table 41 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 42 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 43 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 44 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 45 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 46 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 47 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 48 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Portugal

HEADLINES

PROSPECTS

Premiumisation trend

Health shaping product innovation

Targeting flexitarian trend

COMPETITIVE LANDSCAPE

Retailers’ share eroded

Canned seafood players grow strongly

Nobre enters meat substitutes

CATEGORY DATA

Table 53 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 54 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 55 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 56 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 57 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 58 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 59 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 60 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 61 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 62 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 63 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 64 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 65 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 66 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 67 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Portugal

HEADLINES

PROSPECTS

Benefiting from convenience factor

Health-focused innovation

Targeting demand for authenticity

COMPETITIVE LANDSCAPE

Retailers hold strong position

Retailers working to adapt to evolving demand

Cerealis increases share through innovation

CATEGORY DATA

Table 69 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 70 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 71 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 72 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 73 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 74 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 75 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 76 NBO Company Shares of Rice: % Value 2014-2018
Table 77 LBN Brand Shares of Rice: % Value 2015-2018
Table 78 NBO Company Shares of Pasta: % Value 2014-2018
Table 79 LBN Brand Shares of Pasta: % Value 2015-2018
Table 80 NBO Company Shares of Noodles: % Value 2014-2018
Table 81 LBN Brand Shares of Noodles: % Value 2015-2018
Table 82 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 83 Distribution of Rice by Format: % Value 2013-2018
Table 84 Distribution of Pasta by Format: % Value 2013-2018
Table 85 Distribution of Noodles by Format: % Value 2013-2018
Table 86 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Edible Oils in Portugal

HEADLINES

PROSPECTS

Olive oil expected to return to volume growth over the forecast period

Specialisation and niches to address health and wellness trends

COMPETITIVE LANDSCAPE

Premiumisation the way forward in olive oil?

Price promotions

CATEGORY DATA

Table 90 Sales of Edible Oils by Category: Volume 2013-2018
Table 91 Sales of Edible Oils by Category: Value 2013-2018
Table 92 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 93 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 95 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 96 Distribution of Edible Oils by Format: % Value 2013-2018
Table 97 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 98 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 99 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Portugal

HEADLINES

PROSPECTS

Changing lifestyles support the growth of ready meals

Chilled ready meals the best performing category in 2018

COMPETITIVE LANDSCAPE

Convenience, price and increasing sophistication favour private label products

Iberian Salads Agricultura widens its Vitacress portfolio of prepared salads

Free-from trend driving innovation

CATEGORY DATA

Table 101 Sales of Ready Meals by Category: Volume 2013-2018
Table 102 Sales of Ready Meals by Category: Value 2013-2018
Table 103 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 104 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 105 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 106 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 107 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 108 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 109 Distribution of Ready Meals by Format: % Value 2013-2018
Table 110 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 111 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 112 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 113 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Portugal

HEADLINES

PROSPECTS

Convenience and improving product quality drive sales

Basics stagnate as niches boom

COMPETITIVE LANDSCAPE

Health and wellness trend harming basic categories

Innovation and growth go hand in hand

CATEGORY DATA

Table 114 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 115 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 116 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 117 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 118 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 119 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 120 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 121 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 122 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 123 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 124 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 125 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Portugal

HEADLINES

PROSPECTS

Chilled soup returns to growth

Chilled and dehydrated soup dominate sales

COMPETITIVE LANDSCAPE

Unilever remains the clear category leader

Private label continues to gain share

CATEGORY DATA

Table 126 Sales of Soup by Category: Volume 2013-2018
Table 127 Sales of Soup by Category: Value 2013-2018
Table 128 Sales of Soup by Category: % Volume Growth 2013-2018
Table 129 Sales of Soup by Category: % Value Growth 2013-2018
Table 130 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 131 NBO Company Shares of Soup: % Value 2014-2018
Table 132 LBN Brand Shares of Soup: % Value 2015-2018
Table 133 Distribution of Soup by Format: % Value 2013-2018
Table 134 Forecast Sales of Soup by Category: Volume 2018-2023
Table 135 Forecast Sales of Soup by Category: Value 2018-2023
Table 136 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 137 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Portugal

HEADLINES

PROSPECTS

Urban consumers drive sales of honey

Health and wellness trend impacts jams and preserves

COMPETITIVE LANDSCAPE

Ferrero remains the clear leader in chocolate spreads

Sports nutrition manufacturer enters nut and seed based spreads

CATEGORY DATA

Table 138 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 139 Sales of Sweet Spreads by Category: Value 2013-2018
Table 140 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 141 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 142 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 143 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 144 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 145 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 146 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 147 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 148 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Upmarket shift in demand

Health and convenience drive growth

Private label remains strong but loses share

Modern grocery retailing sees share eroded

Positive outlook

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Portugal

EXECUTIVE SUMMARY

Upmarket shift in demand

Health and convenience drive growth

Private label remains strong but loses share

Modern grocery retailing sees share eroded

Positive outlook

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Baked Goods in Portugal

HEADLINES

PROSPECTS

Pressure on innovation

Health and wellness a key focus

Increasing interest in artisanal styles

COMPETITIVE LANDSCAPE

Panrico retains lead with diminished share

Emergence of small local producers

Gluten-free players building market presence

CATEGORY DATA

Breakfast Cereals in Portugal

HEADLINES

PROSPECTS

Hectic lifestyles drive demand

Health-consciousness shaping demand

Health-orientated innovation

COMPETITIVE LANDSCAPE

Nestlé retains lead

Muesli and granola drives strong performances

Retailers prominent in breakfast cereals

CATEGORY DATA

Processed Fruit and Vegetables in Portugal

HEADLINES

PROSPECTS

Category suited to dominant demand trends

Upmarket innovation

Targeting vegan/flexitarian trend

COMPETITIVE LANDSCAPE

Retailers dominate

McCain exhibits strong growth

Leading brand manufacturer loses share

CATEGORY DATA

Processed Meat and Seafood in Portugal

HEADLINES

PROSPECTS

Premiumisation trend

Health shaping product innovation

Targeting flexitarian trend

COMPETITIVE LANDSCAPE

Retailers’ share eroded

Canned seafood players grow strongly

Nobre enters meat substitutes

CATEGORY DATA

Rice, Pasta and Noodles in Portugal

HEADLINES

PROSPECTS

Benefiting from convenience factor

Health-focused innovation

Targeting demand for authenticity

COMPETITIVE LANDSCAPE