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Country Report

Packaged food in

Packaged Food in Portugal

Dec 2018

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Executive Summary

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Upmarket shift in demand

Although the Portuguese population continues to decline as a result of low birth rates and a strong tradition of emigration, the packaged food market is seeing growth driven by a number of factors, including: improving economic conditions: diminishing household sizes; hectic work and social lives; rising consumer health-consciousness; and increasing exposure to foreign culinary traditions. All of these factors are serving to drive consumer demand upmarket across packaged food categories, generating interest in products offering high levels of convenience, a strong health and wellness positioning or an image of high-quality, artisanal authenticity.

Health and convenience drive growth

In 2018, the Portuguese packaged food market maintained a trend of year-on-year improvement in performance in current value terms that persisted throughout the review period. A more positive macroeconomic environment allowed consumers to increasingly prioritise factors other than price in purchasing decisions, bolstering the importance of qualities such as nutritional value and convenience and spurring demand for added-value products.

Private label remains strong but loses share

Retailers continued to play a prominent role in the fragmented Portuguese packaged food market in 2018, with private labels from Sonae Modelo Continente Hipermercados, Jerónimo Martins - Distribuição de Produtos de Consumo, Lidl & Cia, and Auchan Hipermercados Portugal occupying four of the top five brand rankings during the year. However, while retailers worked to adapt their offer to an upmarket shift in consumer demand driven by rising purchasing power, increasing health-consciousness, a greater emphasis on convenience and more cosmopolitan tastes, the overall share of the private label segment continued its trend of year-on-year decline in 2018.

Modern grocery retailing sees share eroded

Modern grocery retailing continued to dominate Portuguese packaged food value sales in 2018, but experienced a second consecutive year of share decline during the year. Convenience stores was the only modern grocery retailing channel to see its share increase in 2018, reflecting consumers’ growing demand for shopping that is embedded in the general flow of their hectic lifestyles and the expanding product offer of convenience store operators as they target this demand.

Positive outlook

Packaged food sales are expected to continue to increase at constant 2018 prices across most categories during the forecast period, despite ongoing population decline, as growth is driven by improving economic conditions and the impact of factors such as long working hours and the increase in single-person households on demand. The squeeze on consumer time and the erosion of more formal traditional eating habits resulting from work and social commitments and the increasing number of people living alone will continue to spur demand for higher-value convenient meal solutions, smaller portions and snack-orientated products.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Portugal for free.

The Packaged food in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Portugal?
What are the major brands in Portugal?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Portugal

EXECUTIVE SUMMARY

Upmarket shift in demand

Health and convenience drive growth

Private label remains strong but loses share

Modern grocery retailing sees share eroded

Positive outlook

FOODSERVICE

Sales to Foodservice

Ongoing volume growth expected
Blurring the boundries between retail and foodservice
Health a key influence on sales

Consumer Foodservice

Positive consumer foodservice environment
Health and convenience shaping demand
Diversification and premiumisation

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Portugal

HEADLINES

PROSPECTS

Indulgence, value and health and wellness set to be key factors for higher sales

Demand shifting towards handmade products and premium brands

Companies seek to mitigate seasonality through packaging innovation

COMPETITIVE LANDSCAPE

Product differentiation the key to Ferrero’s leadership

Nostalgia and national pride supporting demand for local products

Private label continues to perform well

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Portugal

HEADLINES

PROSPECTS

Innovation inertia set to present barriers to further growth

Gum consumption: healthy or not?

100% natural gum set to lead the way towards the potential revitalisation of sales

COMPETITIVE LANDSCAPE

Mondelez Portugal continues to lead thanks to the strength of the Trident brand

Nostalgia fuelling the performance of Lusiteca

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Portugal

HEADLINES

PROSPECTS

Macroeconomic conditions set to favour indulgence consumption

Premiumisation remains an important feature of ice cream and frozen desserts

Weather conditions favourable for the category

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins maintains leadership due to its popular and visible brands

Single portion brands remain prominent among the leading names in ice cream

Portugal-based companies continue to suffer from limited penetration

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Portugal

HEADLINES

PROSPECTS

Football events likely to boost savoury snacks

New government rules on potentially harmful food ingredients pose a threat to sales

Product modernisation likely to result in higher penetration for savoury snacks

COMPETITIVE LANDSCAPE

International brands remain the most popular in savoury snacks

Natural and healthier products become more visible, supporting rising sales

Private label holds its own against multinational brands

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Portugal

HEADLINES

PROSPECTS

Demographic trends likely to result in sugar confectionery struggling

Potential for limits to be placed on sugar content could present new barriers to sales

Growth in medicated confectionery to continue being fuelled by health and wellness

COMPETITIVE LANDSCAPE

National producers face off against popular multinational brands

Dr Bayard benefits from its combination of tradition and innovation

Private label continues to experience difficulties in sugar confectionery

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal

HEADLINES

PROSPECTS

“Fast good” eating habits to empower sweet biscuits, snack bars and fruit snacks

Changes to government requirements set to result in changes to products

Sweet biscuits retain their central position in Portuguese snacking habits

COMPETITIVE LANDSCAPE

Branded producers continue to play second fiddle to private label

Brands invest in healthier products as health and wellness trends emerge

Popular brands ensure ongoing success for international player Mondelez

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Cheese in Portugal

HEADLINES

PROSPECTS

Innovation and convenience drive cheese sales

Unprocessed and soft cheese present the stronger performances

Promotional activities hampered by average price rise

COMPETITIVE LANDSCAPE

Fromageries Bel Portugal leads cheese in Portugal

Tété II-Produtos Lácteos posts the highest growth in 2018

Private label grows, but loses share

CATEGORY DATA

Table 108 Sales of Cheese by Category: Volume 2013-2018
Table 109 Sales of Cheese by Category: Value 2013-2018
Table 110 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 111 Sales of Cheese by Category: % Value Growth 2013-2018
Table 112 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 113 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 114 NBO Company Shares of Cheese: % Value 2014-2018
Table 115 LBN Brand Shares of Cheese: % Value 2015-2018
Table 116 Distribution of Cheese by Format: % Value 2013-2018
Table 117 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 118 Forecast Sales of Cheese by Category: Value 2018-2023
Table 119 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Baby Food in Portugal

HEADLINES

PROSPECTS

Innovation and convenience are the drivers of value growth

Despite breastfeeding campaigns, baby milk formula performs well

More-natural and less-processed products gain relevancy

COMPETITIVE LANDSCAPE

Nestlé Portugal increases its sales of baby food

Fromageries Bel Portugal enters baby food with the Gogo Squeeze brand

“Espaços Saúde” is the most dynamic channel

CATEGORY DATA

Table 121 Sales of Baby Food by Category: Volume 2013-2018
Table 122 Sales of Baby Food by Category: Value 2013-2018
Table 123 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 124 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 125 NBO Company Shares of Baby Food: % Value 2014-2018
Table 126 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 127 Distribution of Baby Food by Format: % Value 2013-2018
Table 128 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 129 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 130 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 131 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Portugal

HEADLINES

PROSPECTS

Butter and spreads affected by health trends

Image of margarine and spreads affects sales

Butter consumers look above all for flavour

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins is negatively affected by the decline of margarine and spreads

Private label reinforces its position in margarine and spreads

Growth of neighbourhood stores favours leading players and private label

CATEGORY DATA

Table 132 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 133 Sales of Butter and Spreads by Category: Value 2013-2018
Table 134 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 135 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 136 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 137 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 138 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 139 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 140 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 141 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Drinking Milk Products in Portugal

HEADLINES

PROSPECTS

After years of strong declines, milk consumption is now stabilising

Added-value products are mainly responsible for the performance of drinking milk products

Soy is losing space to other vegetable-based drinks

COMPETITIVE LANDSCAPE

National player Lactogal - Produtos Alimentares leads drinking milk products

Milk’s geographical origin has become important

Milk alternatives presents the best performance

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Portugal

HEADLINES

PROSPECTS

Strong growth of powder gelatine hampers the performance of ready-to-eat gelatine

Cream posts the strongest growth among other dairy

Quark records growth while parents turn away from fromage frais for children

COMPETITIVE LANDSCAPE

Lactalis Nestlé Produits Frais leads other dairy

Unilever abandons shelf stable dairy desserts

Private label increases sales within other dairy

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Portugal

HEADLINES

PROSPECTS

High maturity and a lack of significant innovations affect yoghurt’s performance

Plain yoghurt presents a positive performance

Diversifications and complexity within yoghurt are not helping sales

COMPETITIVE LANDSCAPE

Danone Portugal leads, but posts a decline in sales

Icelandic-styled skyr records strong growth

Private label is on top of new trends

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 171 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 172 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Baked Goods in Portugal

HEADLINES

PROSPECTS

Pressure on innovation

Health and wellness a key focus

Increasing interest in artisanal styles

COMPETITIVE LANDSCAPE

Panrico retains lead with diminished share

Emergence of small local producers

Gluten-free players building market presence

CATEGORY DATA

Table 177 Sales of Baked Goods by Category: Volume 2013-2018
Table 178 Sales of Baked Goods by Category: Value 2013-2018
Table 179 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 180 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 181 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 182 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 183 Distribution of Baked Goods by Format: % Value 2013-2018
Table 184 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 185 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 186 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 187 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Portugal

HEADLINES

PROSPECTS

Hectic lifestyles drive demand

Health-consciousness shaping demand

Health-orientated innovation

COMPETITIVE LANDSCAPE

Nestlé retains lead

Muesli and granola drives strong performances

Retailers prominent in breakfast cereals

CATEGORY DATA

Table 188 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 189 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 190 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 191 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 192 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 193 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 194 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 195 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 196 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 197 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 198 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Portugal

HEADLINES

PROSPECTS

Category suited to dominant demand trends

Upmarket innovation

Targeting vegan/flexitarian trend

COMPETITIVE LANDSCAPE

Retailers dominate

McCain exhibits strong growth

Leading brand manufacturer loses share

CATEGORY DATA

Table 199 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 200 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 201 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 202 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 203 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 204 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 205 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 206 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 207 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 208 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 209 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 210 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Portugal

HEADLINES

PROSPECTS

Premiumisation trend

Health shaping product innovation

Targeting flexitarian trend

COMPETITIVE LANDSCAPE

Retailers’ share eroded

Canned seafood players grow strongly

Nobre enters meat substitutes

CATEGORY DATA

Table 211 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 212 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 213 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 214 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 215 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 216 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 217 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 218 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 219 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 220 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 221 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 222 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 223 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 224 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 225 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 226 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Portugal

HEADLINES

PROSPECTS

Benefiting from convenience factor

Health-focused innovation

Targeting demand for authenticity

COMPETITIVE LANDSCAPE

Retailers hold strong position

Retailers working to adapt to evolving demand

Cerealis increases share through innovation

CATEGORY DATA

Table 227 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 228 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 229 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 230 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 231 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 232 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 233 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 234 NBO Company Shares of Rice: % Value 2014-2018
Table 235 LBN Brand Shares of Rice: % Value 2015-2018
Table 236 NBO Company Shares of Pasta: % Value 2014-2018
Table 237 LBN Brand Shares of Pasta: % Value 2015-2018
Table 238 NBO Company Shares of Noodles: % Value 2014-2018
Table 239 LBN Brand Shares of Noodles: % Value 2015-2018
Table 240 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 241 Distribution of Rice by Format: % Value 2013-2018
Table 242 Distribution of Pasta by Format: % Value 2013-2018
Table 243 Distribution of Noodles by Format: % Value 2013-2018
Table 244 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 245 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 246 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 247 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Edible Oils in Portugal

HEADLINES

PROSPECTS

Olive oil expected to return to volume growth over the forecast period

Specialisation and niches to address health and wellness trends

COMPETITIVE LANDSCAPE

Premiumisation the way forward in olive oil?

Price promotions

CATEGORY DATA

Table 248 Sales of Edible Oils by Category: Volume 2013-2018
Table 249 Sales of Edible Oils by Category: Value 2013-2018
Table 250 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 251 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 252 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 253 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 254 Distribution of Edible Oils by Format: % Value 2013-2018
Table 255 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 256 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 257 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 258 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Portugal

HEADLINES

PROSPECTS

Changing lifestyles support the growth of ready meals

Chilled ready meals the best performing category in 2018

COMPETITIVE LANDSCAPE

Convenience, price and increasing sophistication favour private label products

Iberian Salads Agricultura widens its Vitacress portfolio of prepared salads

Free-from trend driving innovation

CATEGORY DATA

Table 259 Sales of Ready Meals by Category: Volume 2013-2018
Table 260 Sales of Ready Meals by Category: Value 2013-2018
Table 261 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 262 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 263 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 264 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 265 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 266 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 267 Distribution of Ready Meals by Format: % Value 2013-2018
Table 268 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 269 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 270 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 271 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Portugal

HEADLINES

PROSPECTS

Convenience and improving product quality drive sales

Basics stagnate as niches boom

COMPETITIVE LANDSCAPE

Health and wellness trend harming basic categories

Innovation and growth go hand in hand

CATEGORY DATA

Table 272 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 273 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 274 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 275 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 276 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 277 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 278 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 279 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 280 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 281 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 282 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 283 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Portugal

HEADLINES

PROSPECTS

Chilled soup returns to growth

Chilled and dehydrated soup dominate sales

COMPETITIVE LANDSCAPE

Unilever remains the clear category leader

Private label continues to gain share

CATEGORY DATA

Table 284 Sales of Soup by Category: Volume 2013-2018
Table 285 Sales of Soup by Category: Value 2013-2018
Table 286 Sales of Soup by Category: % Volume Growth 2013-2018
Table 287 Sales of Soup by Category: % Value Growth 2013-2018
Table 288 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 289 NBO Company Shares of Soup: % Value 2014-2018
Table 290 LBN Brand Shares of Soup: % Value 2015-2018
Table 291 Distribution of Soup by Format: % Value 2013-2018
Table 292 Forecast Sales of Soup by Category: Volume 2018-2023
Table 293 Forecast Sales of Soup by Category: Value 2018-2023
Table 294 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 295 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Portugal

HEADLINES

PROSPECTS

Urban consumers drive sales of honey

Health and wellness trend impacts jams and preserves

COMPETITIVE LANDSCAPE

Ferrero remains the clear leader in chocolate spreads

Sports nutrition manufacturer enters nut and seed based spreads

CATEGORY DATA

Table 296 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 297 Sales of Sweet Spreads by Category: Value 2013-2018
Table 298 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 299 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 300 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 301 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 302 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 303 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 304 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 305 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 306 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 307 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Portugal

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Executive Summary

New Report Guarantee

Upmarket shift in demand

Health and convenience drive growth

Private label remains strong but loses share

Modern grocery retailing sees share eroded

Positive outlook

Samples

Overview

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Table of Contents

Packaged Food in Portugal

EXECUTIVE SUMMARY

Upmarket shift in demand

Health and convenience drive growth

Private label remains strong but loses share

Modern grocery retailing sees share eroded

Positive outlook

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Portugal

HEADLINES

PROSPECTS

Indulgence, value and health and wellness set to be key factors for higher sales

Demand shifting towards handmade products and premium brands

Companies seek to mitigate seasonality through packaging innovation

COMPETITIVE LANDSCAPE

Product differentiation the key to Ferrero’s leadership

Nostalgia and national pride supporting demand for local products

Private label continues to perform well

CATEGORY DATA

Gum in Portugal

HEADLINES

PROSPECTS

Innovation inertia set to present barriers to further growth

Gum consumption: healthy or not?

100% natural gum set to lead the way towards the potential revitalisation of sales

COMPETITIVE LANDSCAPE

Mondelez Portugal continues to lead thanks to the strength of the Trident brand

Nostalgia fuelling the performance of Lusiteca

CATEGORY DATA

Ice Cream and Frozen Desserts in Portugal

HEADLINES

PROSPECTS

Macroeconomic conditions set to favour indulgence consumption

Premiumisation remains an important feature of ice cream and frozen desserts

Weather conditions favourable for the category

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins maintains leadership due to its popular and visible brands

Single portion brands remain prominent among the leading names in ice cream

Portugal-based companies continue to suffer from limited penetration

CATEGORY DATA

Savoury Snacks in Portugal

HEADLINES

PROSPECTS

Football events likely to boost savoury snacks

New government rules on potentially harmful food ingredients pose a threat to sales

Product modernisation likely to result in higher penetration for savoury snacks

COMPETITIVE LANDSCAPE

International brands remain the most popular in savoury snacks

Natural and healthier products become more visible, supporting rising sales

Private label holds its own against multinational brands

CATEGORY DATA

Sugar Confectionery in Portugal

HEADLINES

PROSPECTS

Demographic trends likely to result in sugar confectionery struggling

Potential for limits to be placed on sugar content could present new barriers to sales

Growth in medicated confectionery to continue being fuelled by health and wellness

COMPETITIVE LANDSCAPE