Packaged Food in Portugal

Packaged Food in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Long slow recovery expected for foodservice channels, with up to 50% decline in sector’s total GVA
Technological innovation from Uber Eats creates new “restaurant operating system”
Manufacturers switch from on-trade to off-trade channels to maintain sales of essential shelf stable products

Consumer Foodservice

International cuisine set to be a growing trend in Portugal
Ready meals sees a boost, driven by players adapting their strategies to meet changing consumer demands
Price-to-quality ratio becomes even more important for price-sensitive consumers

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Portugal

KEY DATA FINDINGS

2020 IMPACT

Increased at-home consumption is expected to boost retail volume sales of chocolate confectionery in 2020

Brands combining indulgence and health trend are expected to perform well in 2020

Local company Ferbar expands its distribution in 2020 by bringing Brazilian chocolate confectionery to Portugal

RECOVERY AND OPPORTUNITIES

New health-conscious and sustainable launches expected over the forecast period

Indulgence will likely come back to the forefront with increased flavour innovations expected over the forecast period

Popularity of tablets and chocolate boxes expected to boost overall chocolate confectionery sales over the forecast period

Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Portugal

KEY DATA FINDINGS

2020 IMPACT

The impact of COVID-19 expected to dampen retail volume sales in 2020, with gum an impulse purchase

Mondelez regains some value shares in 2020, but smaller dynamic players still pose a challenge

Gorila brand struggles with a decline in current value sales in 2020 as it is forced to cut costs due to insolvency

RECOVERY AND OPPORTUNITIES

Demand for gum is likely to stagnate over the forecast period due to lack of innovation

More health-conscious and sustainable launches expected over the forecast period

Gum will likely remain dominated by leading players with private label players expected to hold low market shares over the forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Portugal

KEY DATA FINDINGS

2020 IMPACT

Brands focusing on health and wellness aspects perform well in 2020

Increasing amount of “free from” claims expected in 2020

Lusiteca retains leadership in 2020 with new launches focused on targeting adults

RECOVERY AND OPPORTUNITIES

Healthy lifestyle trends are likely to hamper retail volume growth of sugar confectionery over the forecast period

Brands are likely to focus on functional benefits over the forecast period, to cater to a health-conscious consumer base

More on-the-go and sharing formats expected over the forecast period

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal

KEY DATA FINDINGS

2020 IMPACT

Demand for health-based offerings is likely to increase in 2020 as more consumers are enticed by a natural positioning

Private label’s presence strengthens as consumers trade down during economically uncertain times

Protein/energy bars expected to record strong retail volume growth in 2020 as consumers begin to understand the importance of protein

RECOVERY AND OPPORTUNITIES

Health and wellness trends coupled with sustainability are expected to drive innovation in sweet biscuits over the forecast period

Indulgence trends are likely to return over the forecast period

Fruit snacks expected to post strong current value growth over the forecast period, mainly due to increased demand for dried fruit

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Portugal

KEY DATA FINDINGS

2020 IMPACT

Companies are likely to cater to younger audiences in 2020 as they have the highest potential for at-home ice cream consumption

Unilever strengthens leadership in 2020 with the launch of innovative flavours

Nestlé sustains its collaboration with local iconic ice cream shop in 2020

RECOVERY AND OPPORTUNITIES

Strong potential for growth over the forecast period for gluten-free and vegan ice cream offerings

Consumers are expected to return to artisanal players once lockdown restrictions are lifted, encouraging innovation with flavours over the forecast period

Seasonality habits will continue impacting ice cream over the forecast period, with manufacturers expected to focus on increasing consumption during colder months

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Portugal

KEY DATA FINDINGS

2020 IMPACT

Private label players are expected to benefit from trading down in 2020

Functional benefits of protein support demand for health-conscious brands in 2020

PepsiCo understands consumer need for balanced salty snacks in 2020

RECOVERY AND OPPORTUNITIES

Return to busy lifestyles expected to bolster savoury snacks sales over the forecast period

Health and wellness trends will continue impacting savoury snacks over the forecast period

Health-based innovations expected to bolster growth of rice snacks and puffed snacks over the forecast period

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Portugal

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions facilitate stockpiling of dried baby food and milk formula in the first half of 2020

Competition intensifies within organic baby food in 2020 with private label expanding its offer of organic ranges

Nestlé set to regain leadership from Milupa in 2020 by focusing on regional preferences

RECOVERY AND OPPORTUNITIES

Baby food likely to stay stagnant in volume terms over the forecast period as pressure for natural and fresh baby food intensifies

Quality and origin of ingredients is expected to gain importance over the forecast period supporting growth in line with the organic trend

New product launches expected over the forecast period, focusing on snacks that allow babies to learn to feed themselves

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Portugal

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads likely to increase in 2020 as more consumers expand their home-cooking habits under lockdown

Upfield expected to retain lead in 2020 despite continuing to lose value share

Small players and private label expected to increase shares in 2020

RECOVERY AND OPPORTUNITIES

Over the forecast period, health and wellness trends are expected to dampen potential for retail volume growth for butter and spreads

Butter is expected to post most dynamic performance over the forecast period due to healthier image

National seal of origin may gain importance over the forecast period in butter and spreads

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Portugal

KEY DATA FINDINGS

2020 IMPACT

Consumption of cheese likely to increase in 2020 as consumers view it as a healthier snack alternative

Montiqueijo emphasizes its sustainable production and superior taste to facilitate demand in 2020

Innovative cross-category launches may threaten the strength of leading player Fromageries Bel Portugal

RECOVERY AND OPPORTUNITIES

Over the forecast period convenience based innovations are likely to expand the target audience beyond large families, ultimately boosting sales

Health and origin claims likely to attract consumers over forecast period

Launches with organic positioning likely to increase over the forecast period including private label

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Portugal

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages stockpiling of shelf stable milk pre-lockdown in early 2020

Lactogal - Produtos Alimentares anticipated to retain overall lead by diversifying portfolio with flavour innovations in 2020

Ethically-conscious launches enjoying success in milk in 2020

RECOVERY AND OPPORTUNITIES

Increased consumption of higher-priced products set to underpin current value growth over forecast period

Animal welfare and environmental concerns likely to increase among consumers over the forecast period

Other milk alternatives have strong potential for growth over the forecast period particularly for lower-priced private label offerings

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Portugal

KEY DATA FINDINGS

2020 IMPACT

Yoghurt and sour milk products that offer functional benefits expected to perform best in 2020

Danone expected to retain leadership in 2020 due to innovation with “super ingredients”

Consumers are attracted to natural plain yoghurt with high protein content leading to more launches in 2020

RECOVERY AND OPPORTUNITIES

Consumers likely to be increasingly attracted to products with functional benefits and high protein contents over the forecast period

Organic and lactose-free offerings likely to increase over the forecast period

Plain yoghurt likely to grow over the forecast period as it offers consumers the possibility to personalise consumption

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Portugal

KEY DATA FINDINGS

2020 IMPACT

Consumption of cream and condensed milk likely to be bolstered due to increased use in at-home cooking during lockdown in 2020

Despite possible negative impacts due to lowered GDP in 2020, local consumers’ propensity to indulge may boost consumption opportunities

Lactalis Nestlé Produits Frais will likely retain its lead of other dairy in 2020

RECOVERY AND OPPORTUNITIES

Innovation in plain fromage frais and quark expected over the forecast period due to high protein content appealing to consumers

Proximity to buyers and consumers will likely become imperative over the forecast period

Packaging that clarifies usage and offers consumers recipe ideas will likely gain popularity over the forecast period as consumers continue to cook at-home

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Portugal

KEY DATA FINDINGS

2020 IMPACT

Growing health consciousness benefits premium olive oil

Increased home cooking drives growth of rapeseed oil

Lockdown stockpiling benefits supermarket suppliers

RECOVERY AND OPPORTUNITIES

Promotion of the Mediterranean diet to boost olive oil sales

Increasing price sensitivity to lead consumers to private label

Consumers to return to foodservice as lockdown eases

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020
Table 180 Sales of Edible Oils by Category: Value 2015-2020
Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 185 Distribution of Edible Oils by Format: % Value 2015-2020
Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Portugal

KEY DATA FINDINGS

2020 IMPACT

Increased home consumption encourages ready meals producers to expand their offerings

E-commerce prepared salads help consumers to stay healthy while in lockdown

Stockpiling allows shelf stables ready meals to grow

RECOVERY AND OPPORTUNITIES

Healthy ready meals to capitalise on growing demand for both nutrition and convenience

Consumers to diversify their tastes in prepared salads

Ready meals producers to introduce healthier brands to stay competitive

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020
Table 191 Sales of Ready Meals by Category: Value 2015-2020
Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 198 Distribution of Ready Meals by Format: % Value 2015-2020
Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Portugal

KEY DATA FINDINGS

2020 IMPACT

Chili sauces and other versatile sauces benefit from increased home cooking

Table 203 an increasingly popular purchase through e-commerce

New product launches cater for increasing attention to health and wellness

RECOVERY AND OPPORTUNITIES

Consumers to gradually migrate back from at-home consumption to foodservice

Experimenting with global cuisines to further boost demand for exotic flavours

Success of sauces, dressings and condiments to hinge on healthiness of ingredients

CATEGORY DATA

Table 204 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 205 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 207 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 208 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 209 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 210 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 211 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 215 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Portugal

KEY DATA FINDINGS

2020 IMPACT

Health benefits of honey accelerate its growth during lockdown

Jams and preserves evolves to appeal to health-conscious consumers

Comfort eating at home behind the overall growth in sweet spreads

RECOVERY AND OPPORTUNITIES

Chocolate spreads producers to seek a competitive advantage in transparency and sustainability

The fate of sweet spreads to rest on brands’ sugar content

Peanut butter to gain a larger share of sweet spreads

CATEGORY DATA

Table 216 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 217 Sales of Sweet Spreads by Category: Value 2015-2020
Table 218 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 219 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 220 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 221 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 222 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 223 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 224 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 225 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 226 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 227 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Portugal

KEY DATA FINDINGS

2020 IMPACT

Health benefits draw consumers to soup during periods spent at home

Shelf stable soup prove a timely item for lockdown stockpiling

E-commerce and home delivery help private label to gain ground on brands

RECOVERY AND OPPORTUNITIES

Consumers to fall back on soup as disposable income drops

Economic effects of the pandemic to push consumers towards private label

Growth in “home-style” chilled soup to offset stagnation of other varieties

CATEGORY DATA

Table 228 Sales of Soup by Category: Volume 2015-2020
Table 229 Sales of Soup by Category: Value 2015-2020
Table 230 Sales of Soup by Category: % Volume Growth 2015-2020
Table 231 Sales of Soup by Category: % Value Growth 2015-2020
Table 232 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 233 NBO Company Shares of Soup: % Value 2016-2020
Table 234 LBN Brand Shares of Soup: % Value 2017-2020
Table 235 Distribution of Soup by Format: % Value 2015-2020
Table 236 Forecast Sales of Soup by Category: Volume 2020-2025
Table 237 Forecast Sales of Soup by Category: Value 2020-2025
Table 238 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 239 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Portugal

KEY DATA FINDINGS

2020 IMPACT

Unpackaged variants see declines due to consumer hygiene concerns, whilst development trends switch to packaged variants to boost sales

Dessert mixes continues its overall decline, as players look towards healthier options to boost sales

Private labels top the brand list, as branded players innovate to gain consumers’ attention

RECOVERY AND OPPORTUNITIES

Portuguese Association of Cereal Producers gives local players an advantage with Pão de Cereais do Alentejo

Innovations in healthier bread variants, driven by health and wellness trend, are stimulated by COVID-19

Proliferation of bakery stores to help re-boost foodservice over forecast period

CATEGORY DATA

Table 240 Sales of Baked Goods by Category: Volume 2015-2020
Table 241 Sales of Baked Goods by Category: Value 2015-2020
Table 242 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 243 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 246 Distribution of Baked Goods by Format: % Value 2015-2020
Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Portugal

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals benefits from COVID-19 lockdowns, with health and wellness trends driving innovation

Children’s breakfast cereals see low-sugar variants to meet demand from health-conscious parents

Nestlé maintains its company lead, but private label players top the brand list

RECOVERY AND OPPORTUNITIES

Nutri-Score set to become more prevalent, enhancing the healthy image of breakfast cereals

Innovations in healthier children’s cereals set to drive growth over forecast period

Local production and health and wellness set to be the two main trends driving developments in muesli and granola

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Portugal

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood benefit from uptick in home-cooking due to COVID-19

Flexitarian diet trend drives strong levels of growth in meat substitutes

Private label players top the list, as branded products try to compete by presenting a healthier image

RECOVERY AND OPPORTUNITIES

Innovations in origin, quality and sustainability will help brands compete against private label players

Delicatessen sales see a boost, despite being higher in price than shelf stable variants

Private label brands increase presence in meat substitutes, with Lidl driving the charge

CATEGORY DATA

Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Portugal

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables benefits from an uptick in stockpiling and home-cooking, due to COVID-19 lockdowns

Growth in processed vegetables driven by growing trend for flexitarian diets

Private label players hold the strongest shares, as named brands try to compete with heightened advertising and clean label positioning

RECOVERY AND OPPORTUNITIES

Processed fruit and vegetables to see stiff competition from fresh variants, with highest growth expected in frozen options

Foodservice channels continue to face severe challenges with slow recovery expected

Heightened price competition expected, as major brands ramp up their advertising to put themselves front-of-mind

CATEGORY DATA

Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Portugal

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles benefits from an uptick in home-cooking, with strong innovations seen in pasta

Popular rice sees accelerated volume and value growth thanks to COVID-19

Private label players lead overall, with traditional Italian Milaneza beating private label in pasta, and only branded products in noodles

RECOVERY AND OPPORTUNITIES

Foodservice channels continue to face severe challenges with slow recovery expected

Healthier variants and recyclable packaging set to drive developments in pasta

Rice expected to return to historic norms, with future sales boosted through novelty innovations

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 297 NBO Company Shares of Rice: % Value 2016-2020
Table 298 LBN Brand Shares of Rice: % Value 2017-2020
Table 299 NBO Company Shares of Pasta: % Value 2016-2020
Table 300 LBN Brand Shares of Pasta: % Value 2017-2020
Table 301 NBO Company Shares of Noodles: % Value 2016-2020
Table 302 LBN Brand Shares of Noodles: % Value 2017-2020
Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 304 Distribution of Rice by Format: % Value 2015-2020
Table 305 Distribution of Pasta by Format: % Value 2015-2020
Table 306 Distribution of Noodles by Format: % Value 2015-2020
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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