Packaged Food in Portugal

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Portugal?
  • Which are the leading brands in Packaged Food in Portugal?
  • How are products distributed in Packaged Food in Portugal?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Long slow recovery expected for foodservice channels, with up to 50% decline in sector’s total GVA Technological innovation from Uber Eats creates new “restaurant operating system” Manufacturers switch from on-trade to off-trade channels to maintain sales of essential shelf stable products
Consumer Foodservice
International cuisine set to be a growing trend in Portugal Ready meals sees a boost, driven by players adapting their strategies to meet changing consumer demands Price-to-quality ratio becomes even more important for price-sensitive consumers
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Portugal

KEY DATA FINDINGS

2020 IMPACT

Increased at-home consumption is expected to boost retail volume sales of chocolate confectionery in 2020
Brands combining indulgence and health trend are expected to perform well in 2020
Local company Ferbar expands its distribution in 2020 by bringing Brazilian chocolate confectionery to Portugal

RECOVERY AND OPPORTUNITIES

New health-conscious and sustainable launches expected over the forecast period
Indulgence will likely come back to the forefront with increased flavour innovations expected over the forecast period
Popularity of tablets and chocolate boxes expected to boost overall chocolate confectionery sales over the forecast period
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Portugal

KEY DATA FINDINGS

2020 IMPACT

The impact of COVID-19 expected to dampen retail volume sales in 2020, with gum an impulse purchase
Mondelez regains some value shares in 2020, but smaller dynamic players still pose a challenge
Gorila brand struggles with a decline in current value sales in 2020 as it is forced to cut costs due to insolvency

RECOVERY AND OPPORTUNITIES

Demand for gum is likely to stagnate over the forecast period due to lack of innovation
More health-conscious and sustainable launches expected over the forecast period
Gum will likely remain dominated by leading players with private label players expected to hold low market shares over the forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Portugal

KEY DATA FINDINGS

2020 IMPACT

Brands focusing on health and wellness aspects perform well in 2020
Increasing amount of “free from” claims expected in 2020
Lusiteca retains leadership in 2020 with new launches focused on targeting adults

RECOVERY AND OPPORTUNITIES

Healthy lifestyle trends are likely to hamper retail volume growth of sugar confectionery over the forecast period
Brands are likely to focus on functional benefits over the forecast period, to cater to a health-conscious consumer base
More on-the-go and sharing formats expected over the forecast period

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal

KEY DATA FINDINGS

2020 IMPACT

Demand for health-based offerings is likely to increase in 2020 as more consumers are enticed by a natural positioning
Private label’s presence strengthens as consumers trade down during economically uncertain times
Protein/energy bars expected to record strong retail volume growth in 2020 as consumers begin to understand the importance of protein

RECOVERY AND OPPORTUNITIES

Health and wellness trends coupled with sustainability are expected to drive innovation in sweet biscuits over the forecast period
Indulgence trends are likely to return over the forecast period
Fruit snacks expected to post strong current value growth over the forecast period, mainly due to increased demand for dried fruit

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Portugal

KEY DATA FINDINGS

2020 IMPACT

Companies are likely to cater to younger audiences in 2020 as they have the highest potential for at-home ice cream consumption
Unilever strengthens leadership in 2020 with the launch of innovative flavours
Nestlé sustains its collaboration with local iconic ice cream shop in 2020

RECOVERY AND OPPORTUNITIES

Strong potential for growth over the forecast period for gluten-free and vegan ice cream offerings
Consumers are expected to return to artisanal players once lockdown restrictions are lifted, encouraging innovation with flavours over the forecast period
Seasonality habits will continue impacting ice cream over the forecast period, with manufacturers expected to focus on increasing consumption during colder months

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Portugal

KEY DATA FINDINGS

2020 IMPACT

Private label players are expected to benefit from trading down in 2020
Functional benefits of protein support demand for health-conscious brands in 2020
PepsiCo understands consumer need for balanced salty snacks in 2020

RECOVERY AND OPPORTUNITIES

Return to busy lifestyles expected to bolster savoury snacks sales over the forecast period
Health and wellness trends will continue impacting savoury snacks over the forecast period
Health-based innovations expected to bolster growth of rice snacks and puffed snacks over the forecast period

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Portugal

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions facilitate stockpiling of dried baby food and milk formula in the first half of 2020
Competition intensifies within organic baby food in 2020 with private label expanding its offer of organic ranges
Nestlé set to regain leadership from Milupa in 2020 by focusing on regional preferences

RECOVERY AND OPPORTUNITIES

Baby food likely to stay stagnant in volume terms over the forecast period as pressure for natural and fresh baby food intensifies
Quality and origin of ingredients is expected to gain importance over the forecast period supporting growth in line with the organic trend
New product launches expected over the forecast period, focusing on snacks that allow babies to learn to feed themselves

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Portugal

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads likely to increase in 2020 as more consumers expand their home-cooking habits under lockdown
Upfield expected to retain lead in 2020 despite continuing to lose value share
Small players and private label expected to increase shares in 2020

RECOVERY AND OPPORTUNITIES

Over the forecast period, health and wellness trends are expected to dampen potential for retail volume growth for butter and spreads
Butter is expected to post most dynamic performance over the forecast period due to healthier image
National seal of origin may gain importance over the forecast period in butter and spreads

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Portugal

KEY DATA FINDINGS

2020 IMPACT

Consumption of cheese likely to increase in 2020 as consumers view it as a healthier snack alternative
Montiqueijo emphasizes its sustainable production and superior taste to facilitate demand in 2020
Innovative cross-category launches may threaten the strength of leading player Fromageries Bel Portugal

RECOVERY AND OPPORTUNITIES

Over the forecast period convenience based innovations are likely to expand the target audience beyond large families, ultimately boosting sales
Health and origin claims likely to attract consumers over forecast period
Launches with organic positioning likely to increase over the forecast period including private label

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Portugal

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages stockpiling of shelf stable milk pre-lockdown in early 2020
Lactogal - Produtos Alimentares anticipated to retain overall lead by diversifying portfolio with flavour innovations in 2020
Ethically-conscious launches enjoying success in milk in 2020

RECOVERY AND OPPORTUNITIES

Increased consumption of higher-priced products set to underpin current value growth over forecast period
Animal welfare and environmental concerns likely to increase among consumers over the forecast period
Other milk alternatives have strong potential for growth over the forecast period particularly for lower-priced private label offerings

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Portugal

KEY DATA FINDINGS

2020 IMPACT

Yoghurt and sour milk products that offer functional benefits expected to perform best in 2020
Danone expected to retain leadership in 2020 due to innovation with “super ingredients”
Consumers are attracted to natural plain yoghurt with high protein content leading to more launches in 2020

RECOVERY AND OPPORTUNITIES

Consumers likely to be increasingly attracted to products with functional benefits and high protein contents over the forecast period
Organic and lactose-free offerings likely to increase over the forecast period
Plain yoghurt likely to grow over the forecast period as it offers consumers the possibility to personalise consumption

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Portugal

KEY DATA FINDINGS

2020 IMPACT

Consumption of cream and condensed milk likely to be bolstered due to increased use in at-home cooking during lockdown in 2020
Despite possible negative impacts due to lowered GDP in 2020, local consumers’ propensity to indulge may boost consumption opportunities
Lactalis Nestlé Produits Frais will likely retain its lead of other dairy in 2020

RECOVERY AND OPPORTUNITIES

Innovation in plain fromage frais and quark expected over the forecast period due to high protein content appealing to consumers
Proximity to buyers and consumers will likely become imperative over the forecast period
Packaging that clarifies usage and offers consumers recipe ideas will likely gain popularity over the forecast period as consumers continue to cook at-home

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Portugal

KEY DATA FINDINGS

2020 IMPACT

Growing health consciousness benefits premium olive oil
Increased home cooking drives growth of rapeseed oil
Lockdown stockpiling benefits supermarket suppliers

RECOVERY AND OPPORTUNITIES

Promotion of the Mediterranean diet to boost olive oil sales
Increasing price sensitivity to lead consumers to private label
Consumers to return to foodservice as lockdown eases

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Portugal

KEY DATA FINDINGS

2020 IMPACT

Increased home consumption encourages ready meals producers to expand their offerings
E-commerce prepared salads help consumers to stay healthy while in lockdown
Stockpiling allows shelf stables ready meals to grow

RECOVERY AND OPPORTUNITIES

Healthy ready meals to capitalise on growing demand for both nutrition and convenience
Consumers to diversify their tastes in prepared salads
Ready meals producers to introduce healthier brands to stay competitive

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Portugal

KEY DATA FINDINGS

2020 IMPACT

Chili sauces and other versatile sauces benefit from increased home cooking
Table 203 an increasingly popular purchase through e-commerce
New product launches cater for increasing attention to health and wellness

RECOVERY AND OPPORTUNITIES

Consumers to gradually migrate back from at-home consumption to foodservice
Experimenting with global cuisines to further boost demand for exotic flavours
Success of sauces, dressings and condiments to hinge on healthiness of ingredients

CATEGORY DATA

Table 204 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 207 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 208 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 209 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 210 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 211 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 215 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Portugal

KEY DATA FINDINGS

2020 IMPACT

Health benefits of honey accelerate its growth during lockdown
Jams and preserves evolves to appeal to health-conscious consumers
Comfort eating at home behind the overall growth in sweet spreads

RECOVERY AND OPPORTUNITIES

Chocolate spreads producers to seek a competitive advantage in transparency and sustainability
The fate of sweet spreads to rest on brands’ sugar content
Peanut butter to gain a larger share of sweet spreads

CATEGORY DATA

Table 216 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 217 Sales of Sweet Spreads by Category: Value 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 219 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 220 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 221 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 222 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 223 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 224 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 227 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Portugal

KEY DATA FINDINGS

2020 IMPACT

Health benefits draw consumers to soup during periods spent at home
Shelf stable soup prove a timely item for lockdown stockpiling
E-commerce and home delivery help private label to gain ground on brands

RECOVERY AND OPPORTUNITIES

Consumers to fall back on soup as disposable income drops
Economic effects of the pandemic to push consumers towards private label
Growth in “home-style” chilled soup to offset stagnation of other varieties

CATEGORY DATA

Table 228 Sales of Soup by Category: Volume 2015-2020 Table 229 Sales of Soup by Category: Value 2015-2020 Table 230 Sales of Soup by Category: % Volume Growth 2015-2020 Table 231 Sales of Soup by Category: % Value Growth 2015-2020 Table 232 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 233 NBO Company Shares of Soup: % Value 2016-2020 Table 234 LBN Brand Shares of Soup: % Value 2017-2020 Table 235 Distribution of Soup by Format: % Value 2015-2020 Table 236 Forecast Sales of Soup by Category: Volume 2020-2025 Table 237 Forecast Sales of Soup by Category: Value 2020-2025 Table 238 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 239 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Portugal

KEY DATA FINDINGS

2020 IMPACT

Unpackaged variants see declines due to consumer hygiene concerns, whilst development trends switch to packaged variants to boost sales
Dessert mixes continues its overall decline, as players look towards healthier options to boost sales
Private labels top the brand list, as branded players innovate to gain consumers’ attention

RECOVERY AND OPPORTUNITIES

Portuguese Association of Cereal Producers gives local players an advantage with Pão de Cereais do Alentejo
Innovations in healthier bread variants, driven by health and wellness trend, are stimulated by COVID-19
Proliferation of bakery stores to help re-boost foodservice over forecast period

CATEGORY DATA

Table 240 Sales of Baked Goods by Category: Volume 2015-2020 Table 241 Sales of Baked Goods by Category: Value 2015-2020 Table 242 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 243 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 246 Distribution of Baked Goods by Format: % Value 2015-2020 Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Portugal

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals benefits from COVID-19 lockdowns, with health and wellness trends driving innovation
Children’s breakfast cereals see low-sugar variants to meet demand from health-conscious parents
Nestlé maintains its company lead, but private label players top the brand list

RECOVERY AND OPPORTUNITIES

Nutri-Score set to become more prevalent, enhancing the healthy image of breakfast cereals
Innovations in healthier children’s cereals set to drive growth over forecast period
Local production and health and wellness set to be the two main trends driving developments in muesli and granola

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Portugal

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood benefit from uptick in home-cooking due to COVID-19
Flexitarian diet trend drives strong levels of growth in meat substitutes
Private label players top the list, as branded products try to compete by presenting a healthier image

RECOVERY AND OPPORTUNITIES

Innovations in origin, quality and sustainability will help brands compete against private label players
Delicatessen sales see a boost, despite being higher in price than shelf stable variants
Private label brands increase presence in meat substitutes, with Lidl driving the charge

CATEGORY DATA

Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Portugal

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables benefits from an uptick in stockpiling and home-cooking, due to COVID-19 lockdowns
Growth in processed vegetables driven by growing trend for flexitarian diets
Private label players hold the strongest shares, as named brands try to compete with heightened advertising and clean label positioning

RECOVERY AND OPPORTUNITIES

Processed fruit and vegetables to see stiff competition from fresh variants, with highest growth expected in frozen options
Foodservice channels continue to face severe challenges with slow recovery expected
Heightened price competition expected, as major brands ramp up their advertising to put themselves front-of-mind

CATEGORY DATA

Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Portugal

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles benefits from an uptick in home-cooking, with strong innovations seen in pasta
Popular rice sees accelerated volume and value growth thanks to COVID-19
Private label players lead overall, with traditional Italian Milaneza beating private label in pasta, and only branded products in noodles

RECOVERY AND OPPORTUNITIES

Foodservice channels continue to face severe challenges with slow recovery expected
Healthier variants and recyclable packaging set to drive developments in pasta
Rice expected to return to historic norms, with future sales boosted through novelty innovations

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 297 NBO Company Shares of Rice: % Value 2016-2020 Table 298 LBN Brand Shares of Rice: % Value 2017-2020 Table 299 NBO Company Shares of Pasta: % Value 2016-2020 Table 300 LBN Brand Shares of Pasta: % Value 2017-2020 Table 301 NBO Company Shares of Noodles: % Value 2016-2020 Table 302 LBN Brand Shares of Noodles: % Value 2017-2020 Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 304 Distribution of Rice by Format: % Value 2015-2020 Table 305 Distribution of Pasta by Format: % Value 2015-2020 Table 306 Distribution of Noodles by Format: % Value 2015-2020 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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