Packaged Food in Portugal

Packaged Food in Portugal

EXECUTIVE SUMMARY

Upmarket shift in demand

Health and convenience drive growth

Private label remains strong but loses share

Modern grocery retailing sees share eroded

Positive outlook

FOODSERVICE

Sales to Foodservice

Ongoing volume growth expected
Blurring the boundries between retail and foodservice
Health a key influence on sales

Consumer Foodservice

Positive consumer foodservice environment
Health and convenience shaping demand
Diversification and premiumisation

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Cheese in Portugal

HEADLINES

PROSPECTS

Innovation and convenience drive cheese sales

Unprocessed and soft cheese present the stronger performances

Promotional activities hampered by average price rise

COMPETITIVE LANDSCAPE

Fromageries Bel Portugal leads cheese in Portugal

Tété II-Produtos Lácteos posts the highest growth in 2018

Private label grows, but loses share

CATEGORY DATA

Table 19 Sales of Cheese by Category: Volume 2013-2018
Table 20 Sales of Cheese by Category: Value 2013-2018
Table 21 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 22 Sales of Cheese by Category: % Value Growth 2013-2018
Table 23 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 24 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 25 NBO Company Shares of Cheese: % Value 2014-2018
Table 26 LBN Brand Shares of Cheese: % Value 2015-2018
Table 27 Distribution of Cheese by Format: % Value 2013-2018
Table 28 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 29 Forecast Sales of Cheese by Category: Value 2018-2023
Table 30 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Baby Food in Portugal

HEADLINES

PROSPECTS

Innovation and convenience are the drivers of value growth

Despite breastfeeding campaigns, baby milk formula performs well

More-natural and less-processed products gain relevancy

COMPETITIVE LANDSCAPE

Nestlé Portugal increases its sales of baby food

Fromageries Bel Portugal enters baby food with the Gogo Squeeze brand

“Espaços Saúde” is the most dynamic channel

CATEGORY DATA

Table 32 Sales of Baby Food by Category: Volume 2013-2018
Table 33 Sales of Baby Food by Category: Value 2013-2018
Table 34 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 35 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Baby Food: % Value 2014-2018
Table 37 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 38 Distribution of Baby Food by Format: % Value 2013-2018
Table 39 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 40 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 41 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Portugal

HEADLINES

PROSPECTS

Butter and spreads affected by health trends

Image of margarine and spreads affects sales

Butter consumers look above all for flavour

COMPETITIVE LANDSCAPE

Unilever Jerónimo Martins is negatively affected by the decline of margarine and spreads

Private label reinforces its position in margarine and spreads

Growth of neighbourhood stores favours leading players and private label

CATEGORY DATA

Table 43 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 44 Sales of Butter and Spreads by Category: Value 2013-2018
Table 45 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 46 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 47 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 48 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 49 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 50 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 51 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 52 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Drinking Milk Products in Portugal

HEADLINES

PROSPECTS

After years of strong declines, milk consumption is now stabilising

Added-value products are mainly responsible for the performance of drinking milk products

Soy is losing space to other vegetable-based drinks

COMPETITIVE LANDSCAPE

National player Lactogal - Produtos Alimentares leads drinking milk products

Milk’s geographical origin has become important

Milk alternatives presents the best performance

CATEGORY DATA

Table 54 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 55 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 56 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 57 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 59 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 60 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 62 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Portugal

HEADLINES

PROSPECTS

Strong growth of powder gelatine hampers the performance of ready-to-eat gelatine

Cream posts the strongest growth among other dairy

Quark records growth while parents turn away from fromage frais for children

COMPETITIVE LANDSCAPE

Lactalis Nestlé Produits Frais leads other dairy

Unilever abandons shelf stable dairy desserts

Private label increases sales within other dairy

CATEGORY DATA

Table 65 Sales of Other Dairy by Category: Volume 2013-2018
Table 66 Sales of Other Dairy by Category: Value 2013-2018
Table 67 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 68 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 69 Sales of Cream by Type: % Value 2013-2018
Table 70 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 71 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 72 Distribution of Other Dairy by Format: % Value 2013-2018
Table 73 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 74 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 75 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Portugal

HEADLINES

PROSPECTS

High maturity and a lack of significant innovations affect yoghurt’s performance

Plain yoghurt presents a positive performance

Diversifications and complexity within yoghurt are not helping sales

COMPETITIVE LANDSCAPE

Danone Portugal leads, but posts a decline in sales

Icelandic-styled skyr records strong growth

Private label is on top of new trends

CATEGORY DATA

Table 77 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 78 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 79 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 80 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 82 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 83 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 84 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 85 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 86 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Baked Goods in Portugal

HEADLINES

PROSPECTS

Pressure on innovation

Health and wellness a key focus

Increasing interest in artisanal styles

COMPETITIVE LANDSCAPE

Panrico retains lead with diminished share

Emergence of small local producers

Gluten-free players building market presence

CATEGORY DATA

Table 88 Sales of Baked Goods by Category: Volume 2013-2018
Table 89 Sales of Baked Goods by Category: Value 2013-2018
Table 90 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 91 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 93 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 94 Distribution of Baked Goods by Format: % Value 2013-2018
Table 95 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 96 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 97 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Portugal

HEADLINES

PROSPECTS

Hectic lifestyles drive demand

Health-consciousness shaping demand

Health-orientated innovation

COMPETITIVE LANDSCAPE

Nestlé retains lead

Muesli and granola drives strong performances

Retailers prominent in breakfast cereals

CATEGORY DATA

Table 99 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 100 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 101 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 102 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 104 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 105 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 106 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 107 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 108 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Portugal

HEADLINES

PROSPECTS

Category suited to dominant demand trends

Upmarket innovation

Targeting vegan/flexitarian trend

COMPETITIVE LANDSCAPE

Retailers dominate

McCain exhibits strong growth

Leading brand manufacturer loses share

CATEGORY DATA

Table 110 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 111 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 112 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 113 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 114 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 115 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 116 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 117 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 118 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 119 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 120 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Portugal

HEADLINES

PROSPECTS

Premiumisation trend

Health shaping product innovation

Targeting flexitarian trend

COMPETITIVE LANDSCAPE

Retailers’ share eroded

Canned seafood players grow strongly

Nobre enters meat substitutes

CATEGORY DATA

Table 122 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 123 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 124 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 125 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 126 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 127 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 128 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 129 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 130 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 131 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 132 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 133 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 134 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 135 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 136 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 137 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Portugal

HEADLINES

PROSPECTS

Benefiting from convenience factor

Health-focused innovation

Targeting demand for authenticity

COMPETITIVE LANDSCAPE

Retailers hold strong position

Retailers working to adapt to evolving demand

Cerealis increases share through innovation

CATEGORY DATA

Table 138 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 139 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 140 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 141 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 142 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 143 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 144 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 145 NBO Company Shares of Rice: % Value 2014-2018
Table 146 LBN Brand Shares of Rice: % Value 2015-2018
Table 147 NBO Company Shares of Pasta: % Value 2014-2018
Table 148 LBN Brand Shares of Pasta: % Value 2015-2018
Table 149 NBO Company Shares of Noodles: % Value 2014-2018
Table 150 LBN Brand Shares of Noodles: % Value 2015-2018
Table 151 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 152 Distribution of Rice by Format: % Value 2013-2018
Table 153 Distribution of Pasta by Format: % Value 2013-2018
Table 154 Distribution of Noodles by Format: % Value 2013-2018
Table 155 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 156 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 157 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 158 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Edible Oils in Portugal

HEADLINES

PROSPECTS

Olive oil expected to return to volume growth over the forecast period

Specialisation and niches to address health and wellness trends

COMPETITIVE LANDSCAPE

Premiumisation the way forward in olive oil?

Price promotions

CATEGORY DATA

Table 159 Sales of Edible Oils by Category: Volume 2013-2018
Table 160 Sales of Edible Oils by Category: Value 2013-2018
Table 161 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 162 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 163 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 164 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 165 Distribution of Edible Oils by Format: % Value 2013-2018
Table 166 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 167 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 168 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Portugal

HEADLINES

PROSPECTS

Changing lifestyles support the growth of ready meals

Chilled ready meals the best performing category in 2018

COMPETITIVE LANDSCAPE

Convenience, price and increasing sophistication favour private label products

Iberian Salads Agricultura widens its Vitacress portfolio of prepared salads

Free-from trend driving innovation

CATEGORY DATA

Table 170 Sales of Ready Meals by Category: Volume 2013-2018
Table 171 Sales of Ready Meals by Category: Value 2013-2018
Table 172 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 173 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 174 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 175 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 176 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 177 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 178 Distribution of Ready Meals by Format: % Value 2013-2018
Table 179 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 180 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 181 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 182 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Portugal

HEADLINES

PROSPECTS

Convenience and improving product quality drive sales

Basics stagnate as niches boom

COMPETITIVE LANDSCAPE

Health and wellness trend harming basic categories

Innovation and growth go hand in hand

CATEGORY DATA

Table 183 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 184 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 185 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 186 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 187 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 188 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 189 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 190 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 191 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 192 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 193 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 194 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Portugal

HEADLINES

PROSPECTS

Chilled soup returns to growth

Chilled and dehydrated soup dominate sales

COMPETITIVE LANDSCAPE

Unilever remains the clear category leader

Private label continues to gain share

CATEGORY DATA

Table 195 Sales of Soup by Category: Volume 2013-2018
Table 196 Sales of Soup by Category: Value 2013-2018
Table 197 Sales of Soup by Category: % Volume Growth 2013-2018
Table 198 Sales of Soup by Category: % Value Growth 2013-2018
Table 199 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 200 NBO Company Shares of Soup: % Value 2014-2018
Table 201 LBN Brand Shares of Soup: % Value 2015-2018
Table 202 Distribution of Soup by Format: % Value 2013-2018
Table 203 Forecast Sales of Soup by Category: Volume 2018-2023
Table 204 Forecast Sales of Soup by Category: Value 2018-2023
Table 205 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 206 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Portugal

HEADLINES

PROSPECTS

Urban consumers drive sales of honey

Health and wellness trend impacts jams and preserves

COMPETITIVE LANDSCAPE

Ferrero remains the clear leader in chocolate spreads

Sports nutrition manufacturer enters nut and seed based spreads

CATEGORY DATA

Table 207 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 208 Sales of Sweet Spreads by Category: Value 2013-2018
Table 209 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 210 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 211 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 212 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 213 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 214 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 215 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 216 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 217 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 218 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

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