Packaged Food in Portugal

Packaged Food in Portugal

EXECUTIVE SUMMARY

Stable demand for packaged food driven by time-constrained consumers searching for healthier convenient meal solutions

Rising health concerns lead to greater number of consumers adopting flexitarian lifestyles

Highly fragmented landscape led by private label but increasing search for premium products benefits brands and artisanal

Dominance of modern grocery retailers being slowly eroded

Stronger growth predicted for packaged food over the forecast period driven by demand for healthy high quality meal solutions

FOODSERVICE

Sales to Foodservice

Foodservice suppliers adapt to changing consumption occasions
Flexitarian trend also noticeable in foodservice forcing suppliers to expand offer
Minimising wastage and costs is huge priority for foodservice

Consumer Foodservice

Increasingly confident Portuguese become more adventurous in their foodservice choices
Demand for convenience supports strong growth of online delivery services
Local produce and artisanal ingredients carry premium appeal

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Portugal

HEADLINES

PROSPECTS

Increasing confidence amongst Portuguese consumers leads to less time cooking and greater patronage of foodservice

Premiumisation within olive oil supports value growth although forecast is more positive for demand

Strong performances for niche oils offering differentiation

COMPETITIVE LANDSCAPE

Fairly consolidated competitive landscape with olive oil producers highly placed

Organic olive oil holds great potential as consumers place greater focus on quality

New collaboration holds sentimental appeal amongst the Portuguese

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Edible Oils in Portugal

HEADLINES

PROSPECTS

Increasing confidence amongst Portuguese consumers leads to less time cooking and greater patronage of foodservice

Premiumisation within olive oil supports value growth although forecast is more positive for demand

Strong performances for niche oils offering differentiation

COMPETITIVE LANDSCAPE

Fairly consolidated competitive landscape with olive oil producers highly placed

Organic olive oil holds great potential as consumers place greater focus on quality

New collaboration holds sentimental appeal amongst the Portuguese

CATEGORY DATA

Table 30 Sales of Edible Oils by Category: Volume 2014-2019
Table 31 Sales of Edible Oils by Category: Value 2014-2019
Table 32 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 33 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 35 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 36 Distribution of Edible Oils by Format: % Value 2014-2019
Table 37 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 38 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 39 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Portugal

HEADLINES

PROSPECTS

Increasingly busy lifestyles of the Portuguese support demand for convenient but healthy meal solutions

Prepared salads continue to attract consumers by experimenting with new ingredients

Demand for frozen pizza expected to strengthen further over forecast period with innovative offers

COMPETITIVE LANDSCAPE

Private label retains dominance of ready meals with wide portfolio and accessible prices

Sonae launches Go Natural ready meals in its Continente stores

Free from set to continue to expand, addressing various food intolerances

CATEGORY DATA

Table 41 Sales of Ready Meals by Category: Volume 2014-2019
Table 42 Sales of Ready Meals by Category: Value 2014-2019
Table 43 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 44 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 45 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 46 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 47 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 48 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 49 Distribution of Ready Meals by Format: % Value 2014-2019
Table 50 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 51 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 52 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Portugal

HEADLINES

PROSPECTS

Portuguese consumers become increasingly adventurous in their flavour choices

Greater exposure to global foodservice influences desire to replicate certain cuisine at home

Producers look to add dynamism to category through premiumisation

COMPETITIVE LANDSCAPE

Gradual share loss for leaders to smaller dynamic brands

Foodservice and cooking shows expose consumers to wider cuisine offer

Dining out has mixed impact on category

CATEGORY DATA

Table 54 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 55 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 56 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 57 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 58 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 59 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 60 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 61 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 62 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 63 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 64 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Portugal

HEADLINES

PROSPECTS

Polarising performances by largest soup formats

Demand for chilled soup set to strengthen further linked to healthier perception

High salt content not such a priority within soup

COMPETITIVE LANDSCAPE

Unilever retains dominance of overall soup, but private label continues to strengthen position

Vitacress offers interesting cross-category concept

Go Natural soup now available through Continente

CATEGORY DATA

Table 66 Sales of Soup by Category: Volume 2014-2019
Table 67 Sales of Soup by Category: Value 2014-2019
Table 68 Sales of Soup by Category: % Volume Growth 2014-2019
Table 69 Sales of Soup by Category: % Value Growth 2014-2019
Table 70 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 71 NBO Company Shares of Soup: % Value 2015-2019
Table 72 LBN Brand Shares of Soup: % Value 2016-2019
Table 73 Distribution of Soup by Format: % Value 2014-2019
Table 74 Forecast Sales of Soup by Category: Volume 2019-2024
Table 75 Forecast Sales of Soup by Category: Value 2019-2024
Table 76 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 77 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Portugal

HEADLINES

PROSPECTS

Consumers move beyond demand for reduced sugar content for jams and preserves

Sales of local artisan honey is barrier to higher sales of packaged honey through retail

Nut and seed based spreads continues to perform well as good alternative source of protein for vegans

COMPETITIVE LANDSCAPE

Nutella strengthens overall leadership due to interesting marketing activity

Barilla attempts to enter chocolate spreads with healthy sustainable positioning

Changing packaging strategy for producers

CATEGORY DATA

Table 78 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 79 Sales of Sweet Spreads by Category: Value 2014-2019
Table 80 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 81 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 82 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 83 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 84 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 85 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 86 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 87 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 88 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Breakfast Cereals in Portugal

HEADLINES

PROSPECTS

Busy lifestyles support demand for convenient breakfast solutions

Reformulated recipes to address sugar concerns within children’s breakfast cereals

Oats gains stronger focus as healthy ingredient

COMPETITIVE LANDSCAPE

Nestlé retains strong leading position through wide innovative portfolio

Greater focus on organic breakfast cereals in line with health trend

Sustainable packaging is way forward for major players

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 91 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 96 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Portugal

HEADLINES

PROSPECTS

Convenience supports demand for processed fruit and vegetables

Frozen vegetables continues to outperform shelf stable counterpart due to healthier perception

Frozen fruit records strongest performance offering strong source of vitamin C

COMPETITIVE LANDSCAPE

Private label dominates, encouraging brands to launch promotional campaigns

Shelf stable producers look to improve image of their products

McCain bucks declining trend of frozen processed potatoes

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Portugal

HEADLINES

PROSPECTS

Premiumisation within processed red meat not enough to combat slowing value growth due to mass brands and private label

Shelf stable seafood remains popular and convenient option amongst Portuguese

Increasing demand for meat substitutes supported by flexitarian trend

COMPETITIVE LANDSCAPE

Private label’s share slowly eroding due to premium offers of brands

Producers take advantage of increasing interest in internet retailing

Interesting concept for cannery Comur

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 114 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Portugal

HEADLINES

PROSPECTS

Players look to counter declining sales for starch-heavy products with healthier higher value variants

Increasing interest in more exotic cuisine could support recovery for rice over forecast period

Strongest performance for niche noodles as local consumers gain greater interest in Asian cuisine

COMPETITIVE LANDSCAPE

Private label loses share to brands as they attempt to offer higher specific value

Asian foodservice outlets inspire local consumers to replicate meals at home, further supporting demand for noodles

Vianeza expands from sauces to pasta with healthy gluten-free line

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 136 NBO Company Shares of Rice: % Value 2015-2019
Table 137 LBN Brand Shares of Rice: % Value 2016-2019
Table 138 NBO Company Shares of Pasta: % Value 2015-2019
Table 139 LBN Brand Shares of Pasta: % Value 2016-2019
Table 140 NBO Company Shares of Noodles: % Value 2015-2019
Table 141 LBN Brand Shares of Noodles: % Value 2016-2019
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 143 Distribution of Rice by Format: % Value 2014-2019
Table 144 Distribution of Pasta by Format: % Value 2014-2019
Table 145 Distribution of Noodles by Format: % Value 2014-2019
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Baked Goods in Portugal

HEADLINES

PROSPECTS

Consumers continue to appreciate indulgent moments with cakes and pastries

Ongoing decline for desserts mixes due to negative perception and lack of innovation

Packaged bread producers attempt to add some dynamism to maturing category

COMPETITIVE LANDSCAPE

Dominance of artisanal bakeries supported by promotion of local baked goods

Branded players look to rising health trend to attract consumers

Retailers look to local production to gain further sales

CATEGORY DATA

Table 150 Sales of Baked Goods by Category: Volume 2014-2019
Table 151 Sales of Baked Goods by Category: Value 2014-2019
Table 152 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 153 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 154 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 155 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 156 Distribution of Baked Goods by Format: % Value 2014-2019
Table 157 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 158 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 159 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 160 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

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