Packaged Food in Romania

December 2020
USD 7,150
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Romania?
  • Which are the leading brands in Packaged Food in Romania?
  • How are products distributed in Packaged Food in Romania?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Romania

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Rise in retail sales of packaged food helps to offset fall in sales to foodservice due to COVID-19 in 2020 Continued strong fragmentation of foodservice in Romania with few large players Strong growth for prepared salads prior to COVID-19 as home working has the potential to impact sales to foodservice over the longer term
Consumer Foodservice
Closure of consumer foodservice outlets due to COVID-19 hits sales in 2020 as operators face challenges to recovery Independent players dominate in terms of outlets while international chains lead value sales Third party ordering and delivery services likely to remain a focus into the longer term
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baked Goods in Romania

KEY DATA FINDINGS

2020 IMPACT

Shift away from unpackaged products leads to lower retail value growth in 2020
Consumers continue to transition towards bread alternatives
Enduring fragmentation as Vel Pitar increases value share and private label continues to grow

RECOVERY AND OPPORTUNITIES

Marginal value growth in 2021 as bread consumption continues to fall
Lower unit price growth set to lead to stagnating value sales
Healthy varieties set to take centre stage

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2015-2020 Table 20 Sales of Baked Goods by Category: Value 2015-2020 Table 21 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 22 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 23 Sales of Pastries by Type: % Value 2015-2020 Table 24 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 25 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 26 Distribution of Baked Goods by Format: % Value 2015-2020 Table 27 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 28 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 29 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Romania

KEY DATA FINDINGS

2020 IMPACT

Perceived health benefits drive retail value and volume growth for breakfast cereals in 2020
Continued low demand for hot cereals leads to brand and product withdrawals
Nestlé Romania extends lead as private label appeals to health-conscious consumers seeking value for money

RECOVERY AND OPPORTUNITIES

Breakfast cereals set to maintain positive growth in 2021 as consumers turn to healthier products
Focus on health and wellness set to drive growth in muesli and granola over the forecast period
Urban consumers set to remain a key target for breakfast cereals

CATEGORY DATA

Table 31 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 32 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 33 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 34 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 36 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 37 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 38 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 39 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 40 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Romania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives shift towards packaged processed meat and seafood products in 2020
Chilled processed meat dominates sales as healthier lifestyles and flexitarian diets drive premiumisation
Cristim 2 Prodcom maintains lead as private label benefits from expansion of modern grocery retailers in 2020

RECOVERY AND OPPORTUNITIES

Lifestyle changes set to prompt reduced consumption of processed meat in 2021
Chilled processed meat set to remain dominant as consumers continue to switch to poultry and seafood
Meat substitutes set to cement position as replacement for processed meat and seafood

CATEGORY DATA

Table 42 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 43 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 44 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 45 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 46 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 47 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 48 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 49 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 50 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 51 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 52 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 53 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 54 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 55 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 56 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 57 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Romania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown and home cooking trend boost sales of shelf stable and frozen processed fruit and vegetable products in 2020
Desire for convenience and time-saving drives sales of frozen processed fruit and vegetables in 2020
Macromex retains lead as domestic players and private label continue to expand

RECOVERY AND OPPORTUNITIES

Prior stockpiling set to constrain growth prospects in 2021
Retail sales set to be impacted by low unit price growth and the return of foodservice
Players set to battle for value sales amid further growth for private label and discounters

CATEGORY DATA

Table 58 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 59 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 60 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 61 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 62 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 63 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 64 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 65 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 66 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 67 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 68 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Romania

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales of rice, pasta and noodles in 2020
Health benefits and convenience drive consumption of rice, pasta and noodles
Riso Scotti Danubio maintains lead as Givesco A/S acquires Sam Mills Group

RECOVERY AND OPPORTUNITIES

Home cooking trend continues to drive retail value and volume growth for pasta in 2021
Lower unit price growth expected as rice and dried pasta drive volume growth
New varieties set to drive longer-term growth in rice, pasta and noodles

CATEGORY DATA

Table 70 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 71 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 72 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 73 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 74 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 75 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 76 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 77 NBO Company Shares of Rice: % Value 2016-2020 Table 78 LBN Brand Shares of Rice: % Value 2017-2020 Table 79 NBO Company Shares of Pasta: % Value 2016-2020 Table 80 LBN Brand Shares of Pasta: % Value 2017-2020 Table 81 NBO Company Shares of Noodles: % Value 2016-2020 Table 82 LBN Brand Shares of Noodles: % Value 2017-2020 Table 83 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 84 Distribution of Rice by Format: % Value 2015-2020 Table 85 Distribution of Pasta by Format: % Value 2015-2020 Table 86 Distribution of Noodles by Format: % Value 2015-2020 Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Romania

KEY DATA FINDINGS

2020 IMPACT

Lockdown intensifies home cooking habits with some consumers panic buying sunflower oil in March 2020
Increasing numbers of health-conscious consumers support growth of olive oil and rapeseed oil
Bunge Romania maintains its lead in edible oils in 2020

RECOVERY AND OPPORTUNITIES

Strong national tradition of home cooking will sustain moderate growth of edible oils throughout the forecast period
Private label’s presence likely to strengthen in the forecast period
Natural fats will become increasingly recognised as beneficial to health

CATEGORY DATA

Table 91 Sales of Edible Oils by Category: Volume 2015-2020 Table 92 Sales of Edible Oils by Category: Value 2015-2020 Table 93 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 94 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 96 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 97 Distribution of Edible Oils by Format: % Value 2015-2020 Table 98 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 99 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 100 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Romania

KEY DATA FINDINGS

2020 IMPACT

Convenience and ease of preparation keeps ready meals in demand in 2020 despite local preference of home cooking
Private label makes strong gains against backdrop of COVID-19, allowing Mega Image SRL to emerge as the leading player in 2020
Eisberg and Cristim 2 Prodcom are set to lose some value share to private label players in 2020

RECOVERY AND OPPORTUNITIES

Despite anticipated slowdown in 2021, growth of ready meals in the forecast period will be sustained by busy lifestyles that demand convenience
Popularity of prepared salad among working young professionals set to support dynamic growth in the forecast period
Artisanal-type food will continue competing with ready meals in the forecast period

CATEGORY DATA

Table 102 Sales of Ready Meals by Category: Volume 2015-2020 Table 103 Sales of Ready Meals by Category: Value 2015-2020 Table 104 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 105 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 106 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 107 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 108 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 109 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 110 Distribution of Ready Meals by Format: % Value 2015-2020 Table 111 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 112 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 113 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 114 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Romania

KEY DATA FINDINGS

2020 IMPACT

Lockdown increases at home cooking habits in 2020, supporting the growth of both traditional local and ethnic flavours of sauces, dressings and condiments
Grilling habits support growth of mustard and ketchup in 2020
Previous leader Unilever South Central Europe is overtaken by companies meeting consumer demand for ethnic flavours and healthier alternatives in 2020

RECOVERY AND OPPORTUNITIES

Despite anticipated slowdown in growth in 2021, manufacturers will have opportunity to innovate as grilling becomes more popular in the country
Increasing consumer interest in ethnic cuisine will support growth of smaller categories in the forecast period, such as fish sauces
Expected growth of private label will be supported by expansions of modern grocery retailers in the forecast period

CATEGORY DATA

Table 115 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 116 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 117 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 118 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 119 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 120 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 121 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 122 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 123 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 124 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 125 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 126 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Romania

KEY DATA FINDINGS

2020 IMPACT

Consumption of sweet spreads is anticipated to be sustained in the home realm as consumers seek out small indulgences in 2020
Increasing awareness of the healthy properties of honey supports growth in 2020
Multinational Cream Line Romania retains lead in 2020, but smaller domestic producers benefit from increasing consumer interest in local brands

RECOVERY AND OPPORTUNITIES

Health trend will drive innovation in sweet spreads, with consumer demand for organic products with gourmet flavours expected to intensify
Growing “grey” sales of honey will continue to restrict sales of packaged versions in the forecast period
Nut and seed based spreads to post dynamic growth in the forecast period, supported by entrance of new brands

CATEGORY DATA

Table 127 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 128 Sales of Sweet Spreads by Category: Value 2015-2020 Table 129 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 130 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 131 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 132 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 133 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 134 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 135 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 136 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 137 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 138 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Romania

KEY DATA FINDINGS

2020 IMPACT

Sales of packaged soup expected to increase in 2020 as more consumers search for easy meals to prepare under lockdown
Dehydrated and instant soup will continue dominating sales in 2020, supported by strong promotional activities of international players
International players dominate most popular categories, including dehydrated and instant soup, while domestic producers drive innovation in smaller categories

RECOVERY AND OPPORTUNITIES

Return to normal will slow growth in 2021, but convenience will drive growth of soup, especially healthier alternatives
Expected dynamic growth of chilled soup will lure more retailers into launching their own brands in the forecast period
Domestic producers expected to focus on developing categories in the forecast period including shelf stable and chilled soup

CATEGORY DATA

Table 139 Sales of Soup by Category: Volume 2015-2020 Table 140 Sales of Soup by Category: Value 2015-2020 Table 141 Sales of Soup by Category: % Volume Growth 2015-2020 Table 142 Sales of Soup by Category: % Value Growth 2015-2020 Table 143 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 144 NBO Company Shares of Soup: % Value 2016-2020 Table 145 LBN Brand Shares of Soup: % Value 2017-2020 Table 146 Distribution of Soup by Format: % Value 2015-2020 Table 147 Forecast Sales of Soup by Category: Volume 2020-2025 Table 148 Forecast Sales of Soup by Category: Value 2020-2025 Table 149 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 150 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Packaged Food research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page