Packaged Food in Russia

Packaged Food in Russia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Significant declines in sales to foodservice
Delivery services help, but not a full replacement for table service
Products with longer shelf lives in demand in foodservice

Consumer Foodservice

Positive trends put on hold as consumers rein in their spending
Operators seek new options
Retailers continue to expand into consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Russia

KEY DATA FINDINGS

2020 IMPACT

Price rises and an abundance of domestic and imported brands support stronger value growth in 2020

The pandemic increases indulgence in tablets and chocolate pouches and bags but restricts chocolate gifting

United Confectioners bids to strengthen its top position with new launches and new stores

RECOVERY AND OPPORTUNITIES

Consumers are expected to focus on quality over quantity and healthier chocolate confectionery

Government support might make the export market more attractive to more manufacturers

Price is paramount for Russian consumers facing declining purchasing power

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2020
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Russia

KEY DATA FINDINGS

2020 IMPACT

The pandemic has a negative effect on impulse purchases of gum

Manufacturers continue to enhance their product lines and widen their distribution to increase the consumer base

Unique marketing campaigns aim to attract more consumers

RECOVERY AND OPPORTUNITIES

Normalisation expected as consumers resume prior shopping customs and on-the-go consumption

Bubble gum to remain inferior but supported by new formats and flavours

Decline in smoking prevalence likely to affect chewing gum sales

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Russia

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery’s fortunes become more positive in 2020

The pandemic affects sales of different types of sugar confectionery in different ways

Leading players continue to advance their positions in 2020

RECOVERY AND OPPORTUNITIES

Health concerns expected to impact sugar confectionery over the forecast period

Children remain the key consumer base for new product developments

New launches and diversification remain key competitive tools

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2020
Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Russia

KEY DATA FINDINGS

2020 IMPACT

Positive growth in sweet biscuits as consumers switch from chocolate confectionery is countered by decline in snack bars as on-the-go consumption is limited

Prices rise in 2020 as brands outperform private label in sweet biscuits and consumers opt for packaged fruit snacks over unpackaged dried fruit

Good visibility on shelves and strong branding supports brands during COVID-19

RECOVERY AND OPPORTUNITIES

Health and wellness trend and reduced purchasing power both set to have a greater influence on forecast period sales of sweet biscuits, snack bars and fruit snacks

Snack bars with a healthier image set to perform best

Healthy snacking trend expected to persist although restrained by likely economic downturn

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Russia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reinforces the existing shift towards take-home ice cream

New product developments aim to counter ice cream’s seasonality and attract consumers of other snacks

Leading positions ensured by new launches and capacity expansion

RECOVERY AND OPPORTUNITIES

Opportunity for exports in view of consumers’ declining purchasing power

Milk and dairy regulations force manufacturers to revise their portfolios which will lead to higher quality

HW and other niche ice cream categories have development opportunities

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Russia

KEY DATA FINDINGS

2020 IMPACT

Lockdown and home seclusion benefit retail sales of savoury snacks but foodservice sales suffer

Health and wellness trend influences new product launches across savoury snacks

Leading players focus on gaining and maintaining brand loyalty with frequent new launches and innovative marketing campaigns

RECOVERY AND OPPORTUNITIES

Consumer loyalty and new product development expected to support positive growth in the forecast period

Healthy eating trend, nut import agreements and domestic seed production expected to support growth in nuts, seeds and trail mixes

Dried meat snacks expected to help other savoury snacks recover pre-COVID-19 sales levels

CATEGORY DATA

Summary 4 Other Savoury Snacks by Product Type: 2020
Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Russia

KEY DATA FINDINGS

2020 IMPACT

Growth down compared to 2019, as parents prepare baby food at home to save money

Milk formula faces challenges from declining birth rates, breastfeeding and advertising restrictions, despite lifted embargo on D90 whey

Baby juice on the decline due to recommendations by doctors, as baby water grows its share

RECOVERY AND OPPORTUNITIES

Leading players maintain their places and ramp up in-country capacity to save on production costs and import duties

Brand loyalty boosted by guidance for parents during the time of COVID-19 and beyond

New product developments led by natural, healthy, and immune system supporting baby food and drink

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Russia

KEY DATA FINDINGS

2020 IMPACT

Previously rejected, unhealthy butter and spreads see an upsurge, due to lower consumer spending power and a higher prevalence of home cooking

Government legislations continue to raise health awareness, restricting growth in the segment

Low-fat products remain underdeveloped, but lactose-free and fortified variants are becoming more popular

RECOVERY AND OPPORTUNITIES

Leading player Ekomilk leads developments in dairy overall, assisted by the launch of state-of-the-art production equipment at the ZAO Ozeretsky Dairy Plant

Developments in e-commerce channels enable deliveries of refrigerated goods, which is essential to ongoing success of the segment

Ministry of Agriculture of the Russian Federation restructures “Export of agricultural products” project to meet the changed environment caused by COVID-19

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Russia

KEY DATA FINDINGS

2020 IMPACT

Cheese benefits from consumers spending more time at home, thanks to it being a ubiquitous and popular snack

Processed cheese impacted by legislative changes regarding dairy products

International-style cheese high in demand, due to luxurious, fashionable and “healthier” image

RECOVERY AND OPPORTUNITIES

Investment and activity from Hochland Russland help boost the segment of processed cheese

Lactose-free trend appears in new, international-style cheese ranges from domestic player Umalat

Import restrictions boost domestic production and export opportunities, demonstrated by Valio’s flagship Viola brand

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Russia

KEY DATA FINDINGS

2020 IMPACT

Milk consumption increases due to lockdowns and on-trade closures, as consumers dine at home and return to cooking traditions

Milk alternatives slows in growth, but this is expected as it follows the patterns of new products

Popular children’s TV show characters used as IP brands to stimulate sales in dairy only flavoured milk drinks

RECOVERY AND OPPORTUNITIES

Strength of global owners, both international and domestic, along with agile sales strategies, are set to keep developments and growth robust

Players need to balance increases in the price of raw milk against keeping retail costs affordable for price-sensitive consumers

Milk alternatives continues to hold strong opportunities for players

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Russia

KEY DATA FINDINGS

2020 IMPACT

Consumption boosted by on-trade closures and home seclusion due to COVID-19, with sour milk products maintaining advantages on yoghurt

Health and wellness trends drive innovation in the segment, with international-style yoghurt also on the up

Players invest millions of rubles on capacity to expand free-from variants to meet growing trends

RECOVERY AND OPPORTUNITIES

Innovation in new product developments essential to drive category forward, with international influences leading the way

Polarisation is expected as players balance price-to-quality ratios

Agility to adapt to changing trends gives players a competitive advantage, as “mindful eating” becomes a mantra

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Russia

KEY DATA FINDINGS

2020 IMPACT

Surge in home cooking leads trends and new product developments in other dairy

Players create “permissible indulgence” for consumers with healthier sweet treats

Rising prices caused by increased cost of raw milk lead consumers to economise by cutting back on sweet treats

Health and wellness trends lead ongoing innovation, with free from and vegan snacks

Online sales being stimulated by larger packaging formats, offering better value for money and meeting the home cooking trend

Ongoing figures will need to be stimulated by discounts in larger segments and innovation in smaller segments, thus leading to some polarisation

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Russia

KEY DATA FINDINGS

2020 IMPACT

Sales soar as home cooking becomes central to food consumption during pandemic

Sunflower oil is still favourite thanks to low cost and versatility

Olive oil rises fastest, with Spanish and Italian varieties proving most popular

RECOVERY AND OPPORTUNITIES

Alternative oils remain small but subject to rising interest fuelled by health and wellness trends

Unrefined sunflower oil offers cheaper cold dressing alternative to olive oil for cold dressing

Domestic production of edible oil set to rise rapidly thanks to massive investment and expansion during forecast period

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020
Table 180 Sales of Edible Oils by Category: Value 2015-2020
Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 185 Distribution of Edible Oils by Format: % Value 2015-2020
Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Russia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion benefits ready meals as consumers seek to shake up at-home consumption with alternative options to homecooked meals

Dinner mixes still soars ahead, bolstered by rise of e-commerce sales during lockdown

Consumers stockpile frozen pizza, though growth remains hampered by home deliveries

RECOVERY AND OPPORTUNITIES

Myasnaya Galereya’s investment in development ensures continued company lead of ready meals

X5 Retail’s smart kitchen serves Perekrestok supermarket chain with a view to expansion

Chilled ready meals and prepared salads appeal through convenience and health and wellness, while COVID-19 fuels growth in home deliveries of meals in glass jars

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020
Table 191 Sales of Ready Meals by Category: Value 2015-2020
Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 194 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 195 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 196 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 197 Distribution of Ready Meals by Format: % Value 2015-2020
Table 198 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 199 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Russia

KEY DATA FINDINGS

2020 IMPACT

All areas rise in 2020 as at-home consumption trends boost sales

Proksima ZAO leads herbs and spices, which benefits from rising demand for variety in home cooking

Mayonnaise and ketchup see little change in share distribution, while soy sauces races ahead of the rest

RECOVERY AND OPPORTUNITIES

Pasta sauces and cooking sauces set to benefit from convenience trend and consumers’ desire for restaurant-like meals at home

Health and wellness trends to breathe new life into dry sauces and stock cubes and powders

Ketchup and mayonnaise players to focus on healthy positioning while soy sauces will be seat of development in table sauces

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 206 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Russia

KEY DATA FINDINGS

2020 IMPACT

Nutella leads sweet spreads, followed by Makheev

Nut and seed based spreads rising fastest thanks to rapid development

Medovyi Krai private label line leads in honey, while Nutella dominates chocolate spreads in 2020

RECOVERY AND OPPORTUNITIES

Jam and preserves set to benefit from decline in homemade jams, but faces challenges due to high sugar content of products

Dominance of Ferrero’s Nutella brand to face continued threats from low-cost alternatives

Honey’s rising image as a health food to bolster sales and capture the young

CATEGORY DATA

Table 214 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 215 Sales of Sweet Spreads by Category: Value 2015-2020
Table 216 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 217 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 218 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 219 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 220 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 221 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 222 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 223 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 224 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 225 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Russia

KEY DATA FINDINGS

2020 IMPACT

Dehydrated soup remains dominated by top three brands, while growth in shelf stable soup remains driven by newest entrants

Chilled soup benefits least from home seclusion, and frozen soup remains highly consolidated between three players in 2020

Unilever Rus and Nestlé Russia together dominate instant soup in 2020

RECOVERY AND OPPORTUNITIES

Players in dehydrated soup to focus on healthier variants to improve its image in face of increased pressure from home cooking trend

Convenience offer of frozen soup to support future sales despite its relatively high cost

Instant soup set to see image-change from unhealthy to beneficial as players push new variants

CATEGORY DATA

Table 226 Sales of Soup by Category: Volume 2015-2020
Table 227 Sales of Soup by Category: Value 2015-2020
Table 228 Sales of Soup by Category: % Volume Growth 2015-2020
Table 229 Sales of Soup by Category: % Value Growth 2015-2020
Table 230 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 231 NBO Company Shares of Soup: % Value 2016-2020
Table 232 LBN Brand Shares of Soup: % Value 2017-2020
Table 233 Distribution of Soup by Format: % Value 2015-2020
Table 234 Forecast Sales of Soup by Category: Volume 2020-2025
Table 235 Forecast Sales of Soup by Category: Value 2020-2025
Table 236 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 237 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Russia

KEY DATA FINDINGS

2020 IMPACT

Bread sees challenges due to short shelf life and hygiene risks of unpackaged products during time of COVID-19

Frozen baked goods benefits from consumers spending more time at home, due to offering long shelf life and convenience for home baking

Fazer maintains company lead in fragmented baked goods, thanks to wide portfolio across different sub-categories

RECOVERY AND OPPORTUNITIES

Cheaper prices and smaller sizes set to drive demand in leavened bread

Health and wellness trends inspire innovations in bread

Ongoing innovation expected in frozen baked goods, driven by the development of bakeries

CATEGORY DATA

Table 238 Sales of Baked Goods by Category: Volume 2015-2020
Table 239 Sales of Baked Goods by Category: Value 2015-2020
Table 240 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 241 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 242 Sales of Pastries by Type: % Value 2015-2020
Table 243 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 244 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 245 Distribution of Baked Goods by Format: % Value 2015-2020
Table 246 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 247 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Russia

KEY DATA FINDINGS

2020 IMPACT

Hot cereals sees the strongest boost, thanks to traditional consumer tastes

Children’s breakfast cereals continues to grow and gets a healthier image

Nestlé maintains company lead thanks to globally recognised reputation and constant innovation

RECOVERY AND OPPORTUNITIES

Ongoing developments expected in hot cereals, with superfoods and new methods of preparation

Social media, charities and celebrities look set to drive promotions in breakfast cereal

The three key drivers for consumer choices: GMO-free; all natural; and no artificial sweeteners

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 251 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 256 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Russia

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood benefits from uptick in home-cooking and snacking occasions during COVID-19 lockdowns

Internet retailing and interactive campaigns boost sales for players

Domestic players lead the category, thanks to long-standing presences in the country and high brand trust

RECOVERY AND OPPORTUNITIES

Increased price-sensitivity means consumers are expected to trade down, as caviar continues to face its own challenges

Innovations need to compensate for lower spending power, such as sausages sold in the style of chocolates

Meat substitutes fail to take off, despite meeting the health and wellness trend

CATEGORY DATA

Table 261 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 262 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 263 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 264 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 265 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 266 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 267 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 268 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 269 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 270 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 271 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 272 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 273 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 274 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Russia

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables benefits from uptick in home-cooking and strong social media consumer engagement

Frozen processed potatoes hit hard by on-trade closures, with business ceased for months

Bonduelle-Kuban maintains its lead by staying ahead of the game in partnerships and innovations

RECOVERY AND OPPORTUNITIES

Frozen processed fruit and vegetables set to bounce back, with trend for frozen berries emerging

Innovation needed to help products stand out in mature and saturated category

Clear and transparent labelling needed to meet rising consumer demands for quality produce

CATEGORY DATA

Table 277 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 278 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 279 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 280 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 281 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 282 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 283 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 284 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Russia

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles benefits from COVID-19 lockdown measures, with dried pasta remaining a favourite

Innovation seen in rice mixes, driven by health and wellbeing trends

Eco-friendly and organic positioning give top players their advantages

RECOVERY AND OPPORTUNITIES

Healthier options in dried pasta set to lead trends, with innovation seen in fortified variants

Noodles to receive a healthier image to stimulate ongoing growth

Growing trend for international cuisine set to drive ongoing trends

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 296 NBO Company Shares of Rice: % Value 2016-2020
Table 297 LBN Brand Shares of Rice: % Value 2017-2020
Table 298 NBO Company Shares of Pasta: % Value 2016-2020
Table 299 LBN Brand Shares of Pasta: % Value 2017-2020
Table 300 NBO Company Shares of Noodles: % Value 2016-2020
Table 301 LBN Brand Shares of Noodles: % Value 2017-2020
Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 303 Distribution of Rice by Format: % Value 2015-2020
Table 304 Distribution of Pasta by Format: % Value 2015-2020
Table 305 Distribution of Noodles by Format: % Value 2015-2020
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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