Executive Summary

Dec 2018
Vulnerable economic environment places pressure on packaged food

The economic recession of 2014 and 2015 led to significant changes in packaged food, with a number of categories suffering from the ban on imports. As a result, in-store product assortment decreased significantly, and a number of domestic producers experienced shortages in the supply of raw materials.

Limited consumer spending and strong pressure for promotions

After the economic downturn of 2014 and 2015, consumer incomes and spending had not yet recovered by the end of the review period. Shoppers continue to economise and look for more affordable products and brands.

Consumers become more discerning as domestic production grows, imports recover and the health and wellness trend develops

The decline in imports observed in 2014 and 2015 as a result of sanctions on foodstuff imports by a number of countries boosted the development of domestic production, in line with the state policy of phasing out imports. As a result, the share of domestically produced packaged food on store shelves has grown notably.

Modern grocery retailers continue to grow, internet retailing on the rise

Modern grocery retailers recorded growth over the last decade and a half in Russia. The channel leads packaged food sales and continues to increase its presence in the Russian regions.

Moderate retail volume growth expected

Packaged food is expected to record moderate retail volume growth over the forecast period, with the turbulent economic environment and limited consumer incomes and spending, together with the declining birth rate, all limiting growth. At the same time, consumer demand is following the health and wellness trend, and sales of products offering health benefits are expected to grow notably.

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Packaged Food in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Russia?
  • What are the major brands in Russia?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Russia

EXECUTIVE SUMMARY

Vulnerable economic environment places pressure on packaged food
Limited consumer spending and strong pressure for promotions
Consumers become more discerning as domestic production grows, imports recover and the health and wellness trend develops
Modern grocery retailers continue to grow, internet retailing on the rise
Moderate retail volume growth expected

FOODSERVICE

Sales to Foodservice
Sales to consumer foodservice through retail records strong growth
Well-known companies remain key suppliers to foodservice outlets
Sales of frozen semi-finished baked goods to foodservice grow rapidly
Consumer Foodservice
Fast food remains the key driver of consumer foodservice growth
Digitalisation and innovation drive consumer foodservice in Russia
Positive outlook for the future

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baked Goods in Russia

HEADLINES

PROSPECTS

Bread is expected to stagnate in volume over forecast period
Cakes and pastries predicted to stagnate in volume terms
Frozen baked goods predicted to grow faster compared to other baked goods

COMPETITIVE LANDSCAPE

High number of players and intense competition in shrinking bread
Strong position of Fazer OAO
Several strong manufacturers lead packaged cakes and pastries

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2013-2018
Table 20 Sales of Baked Goods by Category: Value 2013-2018
Table 21 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 22 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 23 Sales of Pastries by Type: % Value 2013-2018
Table 24 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 25 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 26 Distribution of Baked Goods by Format: % Value 2013-2018
Table 27 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 28 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 29 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Russia

HEADLINES

PROSPECTS

Breakfast cereals is on the rise with further growth predicted
Children’s breakfast cereals records highest growth
Mixed fortunes within breakfast cereals

COMPETITIVE LANDSCAPE

Nestlé Russia is clear leader of breakfast cereals
Kellogg Rus ranks second in RTE cereals
Foreign brands dominate muesli and granola

CATEGORY DATA

Table 31 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 32 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 33 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 34 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 36 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 37 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 38 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 39 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 40 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Russia

HEADLINES

PROSPECTS

Shelf stable fruit and vegetables is expected to stagnate in volume
Within shelf stable fruit and vegetables, varying performances
Frozen fruit is expected to continue prominent volume growth in the medium term

COMPETITIVE LANDSCAPE

Bonduelle-Kuban leads processed fruit and vegetables
Intense competition in shelf stable fruit and vegetables
IceBit ZAO is a clear leader in frozen processed fruit and vegetables

CATEGORY DATA

Table 42 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 43 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 44 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 45 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 46 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Russia

HEADLINES

PROSPECTS

Processed red meat to see slow growth in volume terms
Processed seafood is predicted to accelerate in volume terms
Processed poultry is expected to slow down in volume growth

COMPETITIVE LANDSCAPE

Intense competition within processed red meat
Processed seafood is a highly fragmented category
Cherkizovskiy MPK and Prioskole ZAO are the leaders in chilled processed poultry

CATEGORY DATA

Table 54 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 55 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 56 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 57 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 58 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 59 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 60 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 61 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 62 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 63 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 64 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 65 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 66 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 67 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 68 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Russia

HEADLINES

PROSPECTS

Dried pasta is expected to grow moderately both in volume and value
Recovery for rice
Instant noodles to slow, enabling light shift in demand for plain noodles

COMPETITIVE LANDSCAPE

Makfa OAO is a key leader in dried pasta
Rice is highly competitive with four major players
Rollton and Doshirak are the leading brands in instant noodles

CATEGORY DATA

Table 70 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 71 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 72 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 73 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 74 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 75 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 76 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 77 NBO Company Shares of Rice: % Value 2014-2018
Table 78 LBN Brand Shares of Rice: % Value 2015-2018
Table 79 NBO Company Shares of Pasta: % Value 2014-2018
Table 80 LBN Brand Shares of Pasta: % Value 2015-2018
Table 81 NBO Company Shares of Noodles: % Value 2014-2018
Table 82 LBN Brand Shares of Noodles: % Value 2015-2018
Table 83 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 84 Distribution of Rice by Format: % Value 2013-2018
Table 85 Distribution of Pasta by Format: % Value 2013-2018
Table 86 Distribution of Noodles by Format: % Value 2013-2018
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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