Packaged Food in Serbia

December 2020
USD 7,150
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Serbia?
  • Which are the leading brands in Packaged Food in Serbia?
  • How are products distributed in Packaged Food in Serbia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 crisis to hit foodservice hard due to restaurant closures Foodservice supported by growing number of young professionals with higher spending power Fast-food establishments more resilient to COVID-19 lockdown
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Serbia

KEY DATA FINDINGS

2020 IMPACT

The pandemic results in price sensitive consumers in 2020
Media reports on health benefits of chocolate boost sales in 2020
Mondelez maintains its lead with new limited edition packaging, while a large global chocolate manufacturer builds a plant in Serbia and private label makes gains in 2020

RECOVERY AND OPPORTUNITIES

Chocolate confectionery sales increases over the forecast period as consumers look for small indulgences
Unit prices stagnate due to price sensitive consumers over the forecast period
Serbians’ shopping habits evolve in favour of modern grocery retailers, with the channel set to lead chocolate confectionery sales
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Serbia

KEY DATA FINDINGS

2020 IMPACT

Consumers prioritise essential foodstuffs over fresh breath in 2020 due to the pandemic
Consumers buy gum to freshen breath and chewing gum sales decrease due to the pandemic in 2020
Wrigley strengthens its share even further, backed by strong advertising and private label products not worth the investment in 2020

RECOVERY AND OPPORTUNITIES

Gum sales return to growth over the forecast period due to its low price point
Chewing gum and bubble gum set to perform similarly over the forecast period
The consumer profile of gum is changing as the Serbian population ages

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Gum: % Value 2016-2020 Table 36 LBN Brand Shares of Gum: % Value 2017-2020 Table 37 Distribution of Gum by Format: % Value 2015-2020 Table 38 Forecast Sales of Gum by Category: Volume 2020-2025 Table 39 Forecast Sales of Gum by Category: Value 2020-2025 Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Serbia

KEY DATA FINDINGS

2020 IMPACT

Minimal volume growth for sugar confectionery due to decreased disposable income in 2020
Standard mints remain a traditional favourite for adults, while inexpensive pastilles, gums, jellies and chews are winners among children in 2020
Pionir maintains its strong position with active promotion, while Sugarland gains value share and Ferrero uses TV ads to promote Tic Tac in 2020

RECOVERY AND OPPORTUNITIES

Sugar confectionery continues to grow over the forecast period as consumers attempt to get back to normal
Standards mints is becoming saturated and pastilles likely to increase its value share over the forecast period
Liquorice is a growing niche thanks to low prices and increasing interest among children
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

KEY DATA FINDINGS

2020 IMPACT

Demand for snack bars and fruit snacks slows, while sweet biscuits’ demand decreases due to constrained finances in 2020
The health and wellness trend drives growth in snack bars and fruit snacks and modern grocery retailers continue to increase value share in 2020
Bambi Plazma leads sales through new product development in sweet biscuits and private label continues to make inroads into the category in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand slightly over the forecast period
Product launches and innovation likely to entice customers when the economy recovers

CATEGORY DATA

Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 64 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 65 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 66 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 67 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 68 Distribution of Snack Bars by Format: % Value 2015-2020 Table 69 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 70 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Serbia

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty and lockdown due to the pandemic results in decreased demand for ice cream in 2020
Indulgence takes precedence over health and wellness for now, while the dairy ice cream categories lead thanks to their strong widespread availability in 2020
Frikom remains the market leader and private label increases its presence in 2020

RECOVERY AND OPPORTUNITIES

Ice cream and frozen desserts likely to grow over the forecast period as consumers prioritise affordable products
Niche categories are growing rapidly, but consumer-awareness of them needs to continue to improve

CATEGORY DATA

Table 74 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 75 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 82 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 83 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 84 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 85 Distribution of Ice Cream by Format: % Value 2015-2020 Table 86 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Serbia

KEY DATA FINDINGS

2020 IMPACT

Price sensitive consumers down trade to more affordable products and large pack sizes become popular in 2020
Tortilla chips sales are rising quickly from a low base, thanks to a new launch and better distribution in 2020
Improved distribution of Doritos results in robust growth and a novel campaign launched to increase customer loyalty over the review period

RECOVERY AND OPPORTUNITIES

Consumers to curb demand over the forecast period due to economic woes
Greater nutritional and dietary concerns are making more consumers opt for varieties of savoury snacks regarded as healthier
Independent small grocers is the go-to channel for impulse-driven savoury snack purchases over the forecast period
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 91 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 92 Sales of Savoury Snacks by Category: Value 2015-2020 Table 93 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 94 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 96 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 97 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 98 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 99 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 100 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Serbia

KEY DATA FINDINGS

2020 IMPACT

The pandemic results in price sensitive consumers and liquid special baby milk formula benefits from offering convenience and widening range in 2020
WHO warns parents on ingredients in baby food products in 2020
Parents still trust branded baby food more than private label versions, while the leading companies invest in promotions in response to growing competition in 2020

RECOVERY AND OPPORTUNITIES

Baby food sales see muted growth over the forecast period due to economic uncertainty
Milk formula appeals but breastfeeding promotion may hinder growth
Slowly dipping birth rate is negated over the forecast period by rising purchasing power

CATEGORY DATA

Table 102 Sales of Baby Food by Category: Volume 2015-2020 Table 103 Sales of Baby Food by Category: Value 2015-2020 Table 104 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 105 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Baby Food: % Value 2016-2020 Table 107 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 108 Distribution of Baby Food by Format: % Value 2015-2020 Table 109 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 110 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 111 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 112 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Serbia

KEY DATA FINDINGS

2020 IMPACT

Minimal volume growth due to decreased disposable income in 2020
Butter remains the leading category, though margarine and spreads will challenge in forecast period, while demand for cooking fats slow due to ageing consumer base in 2020
Dijamant still provides most people’s “good morning” spread and Vital silently celebrates its 165th birthday in 2020

RECOVERY AND OPPORTUNITIES

Butter and spreads continues to grow over the forecast period but consumers remain price sensitive
Modern grocery retailers set to increase value share over the forecast period due to modernisation trend
Private label’s share remains small as attractive prices are not enough to interest consumers over the forecast period

CATEGORY DATA

Table 113 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 114 Sales of Butter and Spreads by Category: Value 2015-2020 Table 115 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 116 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 118 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 119 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 120 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 121 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 122 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 123 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Serbia

KEY DATA FINDINGS

2020 IMPACT

Demand for cheese slows due to constrained finances and low consumer confidence levels, while Imlek supports Serbia during the pandemic in 2020
Packaged hard cheese is the best-selling type but preferences are softening, and processed cheese sales grow at a faster rate than unprocessed in 2020
Private label benefits from strong domestic supply

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand over the forecast period
Packaged hard cheese set to remain popular over the forecast period

CATEGORY DATA

Table 124 Sales of Cheese by Category: Volume 2015-2020 Table 125 Sales of Cheese by Category: Value 2015-2020 Table 126 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 127 Sales of Cheese by Category: % Value Growth 2015-2020 Table 128 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 129 NBO Company Shares of Cheese: % Value 2016-2020 Table 130 LBN Brand Shares of Cheese: % Value 2017-2020 Table 131 Distribution of Cheese by Format: % Value 2015-2020 Table 132 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 133 Forecast Sales of Cheese by Category: Value 2020-2025 Table 134 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 135 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Serbia

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty and lockdown due to the pandemic results in decreased demand for drinking milk in 2020
Sales of goat milk and milk alternatives decrease in 2020 but is set to recover over the forecast period
Imlek remains the leading company in drinking milk product, producers use innovation to attract consumers and private label is slowly recovering thanks to Lidl in 2020

RECOVERY AND OPPORTUNITIES

Drinking milk products likely to grow over the forecast period as consumers prioritise affordable products
Serbians likely to increasingly reach for healthier versions of milk over the forecast period

CATEGORY DATA

Table 136 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 137 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 138 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 139 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 140 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 141 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 142 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 143 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 144 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 145 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 146 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Serbia

KEY DATA FINDINGS

2020 IMPACT

Tradition of consuming drinking yoghurt boosts sales despite the pandemic in 2020
Media boosts yoghurt products’ health image, while flavoured yoghurt producers opt for volume over value growth in 2020
Imlek launches new products and private label continues to be influential in 2020

RECOVERY AND OPPORTUNITIES

Yoghurt and sour milk products likely to grow over the forecast period as consumers prioritise affordable products
Distribution shifts towards modern outlets
Plain yoghurt sales is set to slow as hype fades

CATEGORY DATA

Table 147 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 148 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 150 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 151 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 152 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 153 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 157 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Serbia

KEY DATA FINDINGS

2020 IMPACT

Consumers prioritise essential foodstuffs in 2020 due to the pandemic
TV advertising ramps up, while Ferrero withstands strong competition thanks to appeal in chilled snacks in 2020 and Delhaize Serbia introduces an innovative product
Cream remains the largest category due to wide usage and diverse consumption occasions in 2020

RECOVERY AND OPPORTUNITIES

Other dairy likely to grow over the forecast period if the economy recovers post-pandemic
Increasing competition constrains price rises, while traditional offering dictates independent small grocers still dominates
Quark to benefit from the health and wellness trend over the forecast period

CATEGORY DATA

Table 158 Sales of Other Dairy by Category: Volume 2015-2020 Table 159 Sales of Other Dairy by Category: Value 2015-2020 Table 160 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 161 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 162 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 163 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 164 Distribution of Other Dairy by Format: % Value 2015-2020 Table 165 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 166 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 167 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 168 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Serbia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 increases demand for edible oils as consumers spend more time at home as consumers opt for cheaper edible oils
Category leader Dijamant features COVID-19 in advertising to increase visibility in Serbia
Growing popularity of olive oil supported by heavy marketing and promotions as private label enters the mix

RECOVERY AND OPPORTUNITIES

Olive oil will continue to attract customers as spending power and taste for Italian cuisine increases
Sunflower oil to remain dominant in edible oils despite mounting pressure from healthier olive oil
Serbians to maintain traditional habits, limiting the impact of diversification in the category

CATEGORY DATA

Table 169 Sales of Edible Oils by Category: Volume 2015-2020 Table 170 Sales of Edible Oils by Category: Value 2015-2020 Table 171 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 172 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 173 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 174 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 175 Distribution of Edible Oils by Format: % Value 2015-2020 Table 176 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 177 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 178 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 179 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Serbia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will lead to surge in demand for ready meals in 2020 as consumers stockpile products with long shelf lives
Companies in ready meals boost their images with COVID-19 food bank donations
Private label boasts strong presence in ready meals thanks to competitive prices

RECOVERY AND OPPORTUNITIES

Offering of ready meals to continue to grow in the forecast period
Health and wellness trends could impact the category in the future
Category set to grow as underdeveloped product areas are set to expand and support growth in the category

CATEGORY DATA

Table 180 Sales of Ready Meals by Category: Volume 2015-2020 Table 181 Sales of Ready Meals by Category: Value 2015-2020 Table 182 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 183 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 184 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 185 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 186 Distribution of Ready Meals by Format: % Value 2015-2020 Table 187 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 188 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 189 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 190 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Serbia

KEY DATA FINDINGS

2020 IMPACT

With small surge in demand due to stock piling, consumers are also expanding their tastes
Dijamant ad continues to make strides in sauces, dressings and condiments with extensive range of products
Private label remains weak but is slowly gaining traction in sauces, dressings and condiments

RECOVERY AND OPPORTUNITIES

Hectic lives will lead to growth in this category as consumers no longer have time for home-made
Health and wellness making impact in category as producers focus on innovative low-fat, low-sugar and low-salt products
Dips looks set to rise from small base with growing range of products appealing to consumers

CATEGORY DATA

Table 191 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 192 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 193 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 194 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 195 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 196 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 197 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 200 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 201 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Serbia

KEY DATA FINDINGS

2020 IMPACT

Category expects surge in demand but high prices of nut and seed based spreads will deter consumers in times of COVID-19
Private label enjoys strong positioning in sweet spreads
Sweet spreads continues to draw interest with new product launches and advertising campaigns

RECOVERY AND OPPORTUNITIES

Chocolate spreads feature as indulgent treats in Serbian diet
Health and wellness trends continue to shape jams and preserves
Price will determine shape of sweet spreads in the coming year

CATEGORY DATA

Table 202 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 203 Sales of Sweet Spreads by Category: Value 2015-2020 Table 204 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 205 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 206 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 207 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 208 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 209 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 210 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 211 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 212 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Serbia

KEY DATA FINDINGS

2020 IMPACT

Instant soup to benefit from consumer demand for convenience during COVID-19 lockdown
Companies seek to boost their images by demonstrating social responsibility during COVID-19 crisis
Nestlé Adriatic Foods doo damaged by controversial claims in 2020 advertising campaign

RECOVERY AND OPPORTUNITIES

Dehydrated soup damaged by health and wellness trends
Instant soup to lead forecast period volume and value growth thanks to convenience and health and wellness
Independent small grocers face mounting pressure from supermarkets, convenience stores and discounters

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2015-2020 Table 214 Sales of Soup by Category: Value 2015-2020 Table 215 Sales of Soup by Category: % Volume Growth 2015-2020 Table 216 Sales of Soup by Category: % Value Growth 2015-2020 Table 217 NBO Company Shares of Soup: % Value 2016-2020 Table 218 LBN Brand Shares of Soup: % Value 2017-2020 Table 219 Distribution of Soup by Format: % Value 2015-2020 Table 220 Forecast Sales of Soup by Category: Volume 2020-2025 Table 221 Forecast Sales of Soup by Category: Value 2020-2025 Table 222 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 223 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Serbia

KEY DATA FINDINGS

2020 IMPACT

Frozen baked goods set to grow in times of COVID-19 thanks to long shelf life and convenience
Controversy sparked over imported bread and unofficial workers in the baked goods category
Recent developments in the category include Don Don doo’s social media competitions and product launches from Dr Oetker

RECOVERY AND OPPORTUNITIES

Serbian bread and pastry habits are set to continue
Health and wellness boosts popularity of flat breads
Unit prices in baked goods expected to rise thanks to price hikes in leavened bread and dessert mixes

CATEGORY DATA

Table 224 Sales of Baked Goods by Category: Volume 2015-2020 Table 225 Sales of Baked Goods by Category: Value 2015-2020 Table 226 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 227 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 228 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 229 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 230 Distribution of Baked Goods by Format: % Value 2015-2020 Table 231 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 232 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 233 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 234 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Serbia

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals mostly sold in supermarkets as independent small grocers decline
Vitalia Nikola doo expands its product range with frosted flakes and flavoured muesli
Private label strengthens presence in breakfast cereals

RECOVERY AND OPPORTUNITIES

Breakfast cereals to grow in popularity as quick and convenient meal solution
Children’s breakfast cereals to demonstrate stable growth as product area matures
Hot cereals to grow from low base but is yet to pick up in Serbia

CATEGORY DATA

Table 235 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 236 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 237 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 238 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 239 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 240 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 241 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 242 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 243 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 244 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 245 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Serbia

KEY DATA FINDINGS

2020 IMPACT

Category boosted by surge in demand during COVID-19 pandemic as consumer buying habits change
Neoplanta pushes social responsibility angle whilst Yuhor expands production facilities
E-commerce is expanding in Serbia as Zlatiborac offers free delivery in new online shop

RECOVERY AND OPPORTUNITIES

Popularity of meat in Serbian diet constrains growth of meat substitutes
Red meat sees slight decline in popularity due to health concerns over red meat intake
Products with health claims to benefit from trend for healthy living in the coming years

CATEGORY DATA

Table 246 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 247 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 248 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 249 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 250 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 251 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 252 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 253 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 254 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Serbia

KEY DATA FINDINGS

2020 IMPACT

The category is expected to see a surge in demand in retail thanks to stockpiling but will also suffer a severe reduction in foodservice demand
Category leader launches competitions and home delivery in order to maintain strong lead
Private label is particularly strong in processed fruit and vegetables and will continue to grow in 2020

RECOVERY AND OPPORTUNITIES

Category to benefit from convenience trend, especial frozen offerings
Category to benefit from diminishing preserving traditions in Serbia
Health trends to drive consumers towards organic and natural ingredients and processes

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Serbia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown to drive growth and increase social responsibility in the category
Popular pasta brand Barilla engages in active advertising and promotion to improve value share
Competition in noodles intensifies as competitors engage in advertising and promotional activities to gain an edge

RECOVERY AND OPPORTUNITIES

Rice faces mounting pressure from new modern products
Serbian consumers are getting a taste for Italian food
Instant noodles to grow thanks to presence of manufacturers and growing availability

CATEGORY DATA

Table 268 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 269 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 270 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 271 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 272 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 273 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 274 NBO Company Shares of Rice: % Value 2016-2020 Table 275 LBN Brand Shares of Rice: % Value 2017-2020 Table 276 NBO Company Shares of Pasta: % Value 2016-2020 Table 277 LBN Brand Shares of Pasta: % Value 2017-2020 Table 278 NBO Company Shares of Noodles: % Value 2016-2020 Table 279 LBN Brand Shares of Noodles: % Value 2017-2020 Table 280 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 281 Distribution of Rice by Format: % Value 2015-2020 Table 282 Distribution of Pasta by Format: % Value 2015-2020 Table 283 Distribution of Noodles by Format: % Value 2015-2020 Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 287 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Packaged Food research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page