Packaged Food in Shanghai

Introduction

Shanghai: Consumer expenditure higher than the rest of the country

Consumer profile: High-afford a bil ity , multi-culture, trendy

A typical day

Key findings

Higher penetration of western-style packaged food in Shanghai

A rich product portfolio, highlighted by imported products

Trendy food concept in ice cream and baked goods

Trendy food from traditional snacks players

Shanghai consumers value for product freshness

Artisanal baked goods and hand-made confectionary popular

Revival of local brands through packaging innovation

Local brands extend through wide retail channel

Bright Dairy & Food Co Ltd

Shanghai Baiweilin Industry Co Ltd

Guan Sheng Yuan Group Co Ltd

Key takeaways

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