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City Market Report
Packaged Food in Shanghai
18 pages, Jul 2017
US$375
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Shanghai has become a multi-cultural metropolis with both Chinese and international features, as it has been a commercial centre for centuries. Arrivals from other parts of China, as well as other parts of the world have enriched the diversity of packaged food. With the all-embracing city culture, consumers in Shanghai are highly open to new food trends and show greater willingness to wait in long queues to be served.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Shanghai: Consumer expenditure higher than the rest of the country
Consumer profile: High-afford a bil ity , multi-culture, trendy
A typical day
Key findings
Higher penetration of western-style packaged food in Shanghai
A rich product portfolio, highlighted by imported products
Trendy food concept in ice cream and baked goods
Trendy food from traditional snacks players
Shanghai consumers value for product freshness
Artisanal baked goods and hand-made confectionary popular
Revival of local brands through packaging innovation
Local brands extend through wide retail channel
Bright Dairy & Food Co Ltd
Shanghai Baiweilin Industry Co Ltd
Guan Sheng Yuan Group Co Ltd
Key takeaways
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Packaged Food in Algeria | Dec 2018
- Packaged Food in Angola | Dec 2018
- Packaged Food in Argentina | Dec 2018
- Packaged Food in Australia | Dec 2018
- Packaged Food in Austria | Nov 2018
- Packaged Food in Azerbaijan | Dec 2018
- Packaged Food in Bangladesh | Feb 2019
- Packaged Food in Belarus | Dec 2018
- Packaged Food in Belgium | Dec 2018
- Packaged Food in Bolivia | Dec 2018
- Packaged Food in Bosnia-Herzegovina | Dec 2018
- Packaged Food in Brazil | Dec 2018
- Packaged Food in Bulgaria | Dec 2018
- Packaged Food in Cambodia | Dec 2018
- Packaged Food in Cameroon | Dec 2018
- Packaged Food in Canada | Nov 2018
- Packaged Food in Chile | Mar 2018
- Packaged Food in China | Jan 2019
- Packaged Food in Colombia | Dec 2018
- Packaged Food in Costa Rica | Dec 2018
- Packaged Food in Côte d'Ivoire | Feb 2019
- Packaged Food in Croatia | Dec 2018
- Packaged Food in Denmark | Dec 2018
- Packaged Food in Dominican Republic | Dec 2018
- Packaged Food in Ecuador | Dec 2018
- Packaged Food in Egypt | Nov 2018
- Packaged Food in El Salvador | Feb 2019
- Packaged Food in Estonia | Dec 2018
- Packaged Food in Ethiopia | Feb 2019
- Packaged Food in Finland | Dec 2018
- Packaged Food in France | Dec 2018
- Packaged Food in Georgia | Jan 2019
- Packaged Food in Germany | Dec 2018
- Packaged Food in Ghana | Feb 2019
- Packaged Food in Greece | Dec 2018
- Packaged Food in Guatemala | Dec 2018
- Packaged Food in Honduras | Feb 2019
- Packaged Food in Hong Kong, China | Dec 2018
- Packaged Food in Hungary | Dec 2018
- Packaged Food in India | Nov 2018
- Packaged Food in Indonesia | Dec 2018
- Packaged Food in Iraq | Feb 2019
- Packaged Food in Ireland | Dec 2018
- Packaged Food in Israel | Dec 2018
- Packaged Food in Italy | Dec 2018
- Packaged Food in Japan | Dec 2018
- Packaged Food in Jordan | Feb 2019
- Packaged Food in Kazakhstan | Dec 2018
- Packaged Food in Kenya | Dec 2018
- Packaged Food in Kuwait | Feb 2019
- Packaged Food in Laos | Feb 2019
- Packaged Food in Latvia | Dec 2018
- Packaged Food in Lebanon | Feb 2019
- Packaged Food in Lithuania | Dec 2018
- Packaged Food in Macedonia | Dec 2018
- Packaged Food in Malaysia | Dec 2018
- Packaged Food in Mexico | Dec 2018
- Packaged Food in Morocco | Dec 2018
- Packaged Food in Myanmar | Feb 2019
- Packaged Food in New Zealand | Dec 2018
- Packaged Food in Nigeria | Dec 2018
- Packaged Food in Norway | Dec 2018
- Packaged Food in Oman | Jan 2018
- Packaged Food in Pakistan | Dec 2018
- Packaged Food in Panama | Feb 2019
- Packaged Food in Paraguay | Feb 2019
- Packaged Food in Peru | Dec 2018
- Packaged Food in Poland | Dec 2018
- Packaged Food in Portugal | Dec 2018
- Packaged Food in Qatar | Feb 2019
- Packaged Food in Romania | Dec 2018
- Packaged Food in Russia | Dec 2018
- Packaged Food in Saudi Arabia | Aug 2018
- Packaged Food in Serbia | Dec 2018
- Packaged Food in Singapore | Dec 2018
- Packaged Food in Slovakia | Dec 2018
- Packaged Food in Slovenia | Dec 2018
- Packaged Food in South Africa | Dec 2018
- Packaged Food in South Korea | Dec 2018
- Packaged Food in Spain | Dec 2018
- Packaged Food in Sri Lanka | Feb 2019
- Packaged Food in Sweden | Dec 2018
- Packaged Food in Switzerland | Dec 2018
- Packaged Food in Taiwan | Dec 2018
- Packaged Food in Tanzania | Feb 2019
- Packaged Food in Thailand | Dec 2018
- Packaged Food in the Czech Republic | Nov 2018
- Packaged Food in the Netherlands | Dec 2018
- Packaged Food in the Philippines | Dec 2018
- Packaged Food in the United Arab Emirates | Dec 2018
- Packaged Food in the United Kingdom | Dec 2018
- Packaged Food in the US | Dec 2018
- Packaged Food in Tunisia | Dec 2018
- Packaged Food in Turkey | Dec 2018
- Packaged Food in Uganda | Feb 2019
- Packaged Food in Ukraine | Jan 2019
- Packaged Food in Uruguay | Dec 2018
- Packaged Food in Uzbekistan | Jan 2019
- Packaged Food in Venezuela | Dec 2018
- Packaged Food in Vietnam | Dec 2018
Complete Catalogue
Strategy Reports
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Packaged Food in Algeria | Dec 2018
- Packaged Food in Angola | Dec 2018
- Packaged Food in Argentina | Dec 2018
- Packaged Food in Australia | Dec 2018
- Packaged Food in Austria | Nov 2018
- Packaged Food in Azerbaijan | Dec 2018
- Packaged Food in Bangladesh | Feb 2019
- Packaged Food in Belarus | Dec 2018
- Packaged Food in Belgium | Dec 2018
- Packaged Food in Bolivia | Dec 2018
- Packaged Food in Bosnia-Herzegovina | Dec 2018
- Packaged Food in Brazil | Dec 2018
- Packaged Food in Bulgaria | Dec 2018
- Packaged Food in Cambodia | Dec 2018
- Packaged Food in Cameroon | Dec 2018
- Packaged Food in Canada | Nov 2018
- Packaged Food in Chile | Mar 2018
- Packaged Food in China | Jan 2019
- Packaged Food in Colombia | Dec 2018
- Packaged Food in Costa Rica | Dec 2018
- Packaged Food in Côte d'Ivoire | Feb 2019
- Packaged Food in Croatia | Dec 2018
- Packaged Food in Denmark | Dec 2018
- Packaged Food in Dominican Republic | Dec 2018
- Packaged Food in Ecuador | Dec 2018
- Packaged Food in Egypt | Nov 2018
- Packaged Food in El Salvador | Feb 2019
- Packaged Food in Estonia | Dec 2018
- Packaged Food in Ethiopia | Feb 2019
- Packaged Food in Finland | Dec 2018
- Packaged Food in France | Dec 2018
- Packaged Food in Georgia | Jan 2019
- Packaged Food in Germany | Dec 2018
- Packaged Food in Ghana | Feb 2019
- Packaged Food in Greece | Dec 2018
- Packaged Food in Guatemala | Dec 2018
- Packaged Food in Honduras | Feb 2019
- Packaged Food in Hong Kong, China | Dec 2018
- Packaged Food in Hungary | Dec 2018
- Packaged Food in India | Nov 2018
- Packaged Food in Indonesia | Dec 2018
- Packaged Food in Iraq | Feb 2019
- Packaged Food in Ireland | Dec 2018
- Packaged Food in Israel | Dec 2018
- Packaged Food in Italy | Dec 2018
- Packaged Food in Japan | Dec 2018
- Packaged Food in Jordan | Feb 2019
- Packaged Food in Kazakhstan | Dec 2018
- Packaged Food in Kenya | Dec 2018
- Packaged Food in Kuwait | Feb 2019
- Packaged Food in Laos | Feb 2019
- Packaged Food in Latvia | Dec 2018
- Packaged Food in Lebanon | Feb 2019
- Packaged Food in Lithuania | Dec 2018
- Packaged Food in Macedonia | Dec 2018
- Packaged Food in Malaysia | Dec 2018
- Packaged Food in Mexico | Dec 2018
- Packaged Food in Morocco | Dec 2018
- Packaged Food in Myanmar | Feb 2019
- Packaged Food in New Zealand | Dec 2018
- Packaged Food in Nigeria | Dec 2018
- Packaged Food in Norway | Dec 2018
- Packaged Food in Oman | Jan 2018
- Packaged Food in Pakistan | Dec 2018
- Packaged Food in Panama | Feb 2019
- Packaged Food in Paraguay | Feb 2019
- Packaged Food in Peru | Dec 2018
- Packaged Food in Poland | Dec 2018
- Packaged Food in Portugal | Dec 2018
- Packaged Food in Qatar | Feb 2019
- Packaged Food in Romania | Dec 2018
- Packaged Food in Russia | Dec 2018
- Packaged Food in Saudi Arabia | Aug 2018
- Packaged Food in Serbia | Dec 2018
- Packaged Food in Singapore | Dec 2018
- Packaged Food in Slovakia | Dec 2018
- Packaged Food in Slovenia | Dec 2018
- Packaged Food in South Africa | Dec 2018
- Packaged Food in South Korea | Dec 2018
- Packaged Food in Spain | Dec 2018
- Packaged Food in Sri Lanka | Feb 2019
- Packaged Food in Sweden | Dec 2018
- Packaged Food in Switzerland | Dec 2018
- Packaged Food in Taiwan | Dec 2018
- Packaged Food in Tanzania | Feb 2019
- Packaged Food in Thailand | Dec 2018
- Packaged Food in the Czech Republic | Nov 2018
- Packaged Food in the Netherlands | Dec 2018
- Packaged Food in the Philippines | Dec 2018
- Packaged Food in the United Arab Emirates | Dec 2018
- Packaged Food in the United Kingdom | Dec 2018
- Packaged Food in the US | Dec 2018
- Packaged Food in Tunisia | Dec 2018
- Packaged Food in Turkey | Dec 2018
- Packaged Food in Uganda | Feb 2019
- Packaged Food in Ukraine | Jan 2019
- Packaged Food in Uruguay | Dec 2018
- Packaged Food in Uzbekistan | Jan 2019
- Packaged Food in Venezuela | Dec 2018
- Packaged Food in Vietnam | Dec 2018