In line with economic development, the incidence of diet- and lifestyle-related health problems such as obesity and diabetes is on the rise in Singapore. One factor behind this trend is that busy lifestyles are leading many Singaporeans to eat outside the home more often, which is driving their calorie consumption over recommended levels.
While growth in packaged food retail current value sales in Singapore remained robust in 2018, it was slightly slower than that observed in 2017. This was partly because many consumers sought to limit their sugar intake as urged by the government.
In line with rising health-consciousness, many Singaporeans are becoming more knowledgeable about the nutritional properties of different types of packaged food, and more inclined to choose those that carry Healthier Choice Symbols. Together with intense competition, this is increasingly driving packaged food players to develop new products that meet the criteria necessary to obtain Healthier Choice Symbols.
Supermarkets remained the leading distribution channel for packaged food in Singapore in retail value sales terms in 2018. Supermarkets outlets are widely present across the island, with some operating on a 24-hour basis to cater to consumers with busy lifestyles.
Packaged food in Singapore is expected to continue developing positively over the forecast period in terms of value sales growth at constant 2018 prices. Demand for more convenient products that can reduce meal preparation times or are better suited to on-the-go consumption will remain strong thanks to increasingly busy lifestyles.
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Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Singapore with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.