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Country Report

Packaged food in

Packaged Food in Singapore

Dec 2018

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Executive Summary

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Singapore’s government continues to encourage healthier eating habits

In line with economic development, the incidence of diet- and lifestyle-related health problems such as obesity and diabetes is on the rise in Singapore. One factor behind this trend is that busy lifestyles are leading many Singaporeans to eat outside the home more often, which is driving their calorie consumption over recommended levels.

Growth in packaged food current value sales remains stable in 2018

While growth in packaged food retail current value sales in Singapore remained robust in 2018, it was slightly slower than that observed in 2017. This was partly because many consumers sought to limit their sugar intake as urged by the government.

Packaged food innovations centre around health and convenience

In line with rising health-consciousness, many Singaporeans are becoming more knowledgeable about the nutritional properties of different types of packaged food, and more inclined to choose those that carry Healthier Choice Symbols. Together with intense competition, this is increasingly driving packaged food players to develop new products that meet the criteria necessary to obtain Healthier Choice Symbols.

Supermarkets remains the leading distribution channel

Supermarkets remained the leading distribution channel for packaged food in Singapore in retail value sales terms in 2018. Supermarkets outlets are widely present across the island, with some operating on a 24-hour basis to cater to consumers with busy lifestyles.

Forecast period outlook for packaged food is broadly favourable

Packaged food in Singapore is expected to continue developing positively over the forecast period in terms of value sales growth at constant 2018 prices. Demand for more convenient products that can reduce meal preparation times or are better suited to on-the-go consumption will remain strong thanks to increasingly busy lifestyles.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Singapore for free.

The Packaged food in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Singapore?
What are the major brands in Singapore?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Singapore

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Diverse foodservice landscape creates demand for wide variety of packaged food types
Use of healthier packaged food products by foodservice players set to continue rising

Consumer Foodservice

Independent operators lead innovation in foodservice menus and concepts
Healthier foodservice concepts continue to gain popularity
Foodservice operators launch branded packaged food products for retail sale

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Singapore

HEADLINES

PROSPECTS

Indulgence remains relatively unscathed by government’s war on diabetes

Players must carefully balance offers to include variety of consumer segments

Chocolate confectionery offers “more for less” approach

COMPETITIVE LANDSCAPE

Decisive point to determine the leaders of chocolate confectionery in Singapore

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Singapore

HEADLINES

PROSPECTS

Gum prohibition in Singapore cause problems for category

Uphill struggle for gum in Singapore over the forecast period

COMPETITIVE LANDSCAPE

Chewing gum continues to be dominated by Orbit

Gum must offer new attributes to be attractive

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 Sales of Gum by Flavour: Rankings 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Singapore

HEADLINES

PROSPECTS

Players must find competitive edge in landscape increasingly shaped by premiumisation

Non-dairy offers healthy alternative

COMPETITIVE LANDSCAPE

Intense competition amongst ice cream players

No change likely in terms of competitive landscape over forecast period

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 47 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 49 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 50 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 51 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 52 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 53 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 54 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 55 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 56 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 57 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 58 Distribution of Ice Cream by Format: % Value 2013-2018
Table 59 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Singapore

HEADLINES

PROSPECTS

Players use local flavours in snacks to appeal to Singaporean consumers

Vegetable chips offer healthy snack alternative

COMPETITIVE LANDSCAPE

Slowing growth for leaders as newer players plant the seeds for growth

Summary 2 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 64 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 65 Sales of Savoury Snacks by Category: Value 2013-2018
Table 66 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 69 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 70 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 71 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 72 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Singapore

HEADLINES

PROSPECTS

Government’s war on diabetes biggest deterrent for sugar confectionery sales

Refreshing confectionery for consumers with hectic lifestyles

COMPETITIVE LANDSCAPE

Positioning may influence difference between sour profits and sweet victory

Labelling to play important role in educating consumers

Summary 3 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 75 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 76 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 77 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 79 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 80 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 81 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 82 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 83 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 84 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore

HEADLINES

PROSPECTS

Will healthy variants take over packaged food?

Players to offer increasing diversity over forecast period

COMPETITIVE LANDSCAPE

Category redefinition required if sweet biscuit players wish to remain ahead

Will the bar be set high for the new era of snack bars?

CATEGORY DATA

Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 92 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 93 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 94 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 95 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 96 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 97 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 98 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 99 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 100 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 101 Distribution of Snack Bars by Format: % Value 2013-2018
Table 102 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 103 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Singapore

HEADLINES

PROSPECTS

Stricter rules on advertising milk formula to limit sales growth

Consumer awareness remains limited

Focus on quality boosting demand for premium brands

COMPETITIVE LANDSCAPE

Local milk formula players provide alternative options for parents

Improving distribution boosting sales of local brands

Organic products and special milk formula

CATEGORY DATA

Table 107 Sales of Baby Food by Category: Volume 2013-2018
Table 108 Sales of Baby Food by Category: Value 2013-2018
Table 109 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 110 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Baby Food: % Value 2014-2018
Table 112 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 113 Distribution of Baby Food by Format: % Value 2013-2018
Table 114 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 115 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 116 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Singapore

HEADLINES

PROSPECTS

Consumers more aware of different butter uses

Margarine producers focusing on healthier alternatives

Growing focus on healthy fats

COMPETITIVE LANDSCAPE

Players responding to growing interest in recreational cooking

Global butter supply shortage impacts producers

Improving supply to reduce prices

CATEGORY DATA

Table 118 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 119 Sales of Butter and Spreads by Category: Value 2013-2018
Table 120 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 123 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 124 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 125 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 126 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Singapore

HEADLINES

PROSPECTS

Consumer foodservice drives interest in cheese

Processed cheese continues to lead sales

Producers to continue targeting children

COMPETITIVE LANDSCAPE

More sophisticated consumers demanding greater variety of cheeses

Widening product portfolios fuelling demand

Kraft and Fonterra continue to lead processed and unprocessed cheese

CATEGORY DATA

Table 129 Sales of Cheese by Category: Volume 2013-2018
Table 130 Sales of Cheese by Category: Value 2013-2018
Table 131 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 132 Sales of Cheese by Category: % Value Growth 2013-2018
Table 133 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 134 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 135 NBO Company Shares of Cheese: % Value 2014-2018
Table 136 LBN Brand Shares of Cheese: % Value 2015-2018
Table 137 Distribution of Cheese by Format: % Value 2013-2018
Table 138 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 139 Forecast Sales of Cheese by Category: Value 2018-2023
Table 140 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Singapore

HEADLINES

TRENDS

Flavoured milk goes bananas

New innovative flavours to be launched in response to growing consumer curiosity

Consumers look to health benefits of goat milk

COMPETITIVE LANDSCAPE

Government and consumers focusing on healthier milk

Limited availability provides growth potential for innovative players

Soy drink players jostle for scraps from Sobe exit

CATEGORY DATA

Table 142 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 143 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 144 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 146 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 147 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 148 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Singapore

HEADLINES

PROSPECTS

Condensed milk and coffee whitener sales continue to decline

Foodservice channel leading development

Fresh cream gains popularity

COMPETITIVE LANDSCAPE

Local and global players dominate condensed milk and cream

Government initiatives and lifestyle trends fuel demand for healthier products

Sales to continue falling due to rising health consciousness

CATEGORY DATA

Table 153 Sales of Other Dairy by Category: Volume 2013-2018
Table 154 Sales of Other Dairy by Category: Value 2013-2018
Table 155 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 156 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 157 Sales of Cream by Type: % Value 2013-2018
Table 158 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 159 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 160 Distribution of Other Dairy by Format: % Value 2013-2018
Table 161 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 162 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Singapore

HEADLINES

PROSPECTS

Rising interest in high protein yoghurt

Rising demand for wider variety of healthy products

Growing focus on healthy positioning

COMPETITIVE LANDSCAPE

Yakult continues to lead sales

Focus on innovative marketing and promotions to attract consumers

Shift towards nut protein

CATEGORY DATA

Table 165 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 166 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 169 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 170 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 171 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Singapore

HEADLINES

PROSPECTS

Exposure to international cuisines supports the use of various edible oils

Consumers are looking for healthier ingredients

COMPETITIVE LANDSCAPE

Lam Soon Singapore remains the leading player

International players achieve the strongest growth in edible oils

CATEGORY DATA

Table 176 Sales of Edible Oils by Category: Volume 2013-2018
Table 177 Sales of Edible Oils by Category: Value 2013-2018
Table 178 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 179 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 180 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 181 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 182 Distribution of Edible Oils by Format: % Value 2013-2018
Table 183 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 184 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Singapore

HEADLINES

PROSPECTS

Healthier image and convenience encourage consumers to purchase chilled ready meals

Asian cuisines among the most popular in ready meals

COMPETITIVE LANDSCAPE

Local players and retailers enter ready meals

Manufacturers focus on new product development

CATEGORY DATA

Table 187 Sales of Ready Meals by Category: Volume 2013-2018
Table 188 Sales of Ready Meals by Category: Value 2013-2018
Table 189 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 190 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 191 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 192 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 193 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 194 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 195 Distribution of Ready Meals by Format: % Value 2013-2018
Table 196 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 197 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Singapore

HEADLINES

PROSPECTS

Trends in foodservice determine the direction of innovation

Demand for easy meals drives sales of sauces, dressings and condiments

COMPETITIVE LANDSCAPE

Local companies lead sauces, dressings and condiments

Innovation centres around healthier products

CATEGORY DATA

Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 205 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Singapore

HEADLINES

PROSPECTS

Convenience drives demand for shelf stable soup

Western-style soup continues to dominate sales

COMPETITIVE LANDSCAPE

Campbell Soup Asia continues to dominate the category

Soup specialists in the foodservice channel are posing a new threat to manufacturers

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2013-2018
Table 214 Sales of Soup by Category: Value 2013-2018
Table 215 Sales of Soup by Category: % Volume Growth 2013-2018
Table 216 Sales of Soup by Category: % Value Growth 2013-2018
Table 217 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 218 NBO Company Shares of Soup: % Value 2014-2018
Table 219 LBN Brand Shares of Soup: % Value 2015-2018
Table 220 Distribution of Soup by Format: % Value 2013-2018
Table 221 Forecast Sales of Soup by Category: Volume 2018-2023
Table 222 Forecast Sales of Soup by Category: Value 2018-2023
Table 223 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 224 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Singapore

HEADLINES

PROSPECTS

Nuts and seed based spreads accounts for the largest share of retail volume sales

Honey continues to perform well

COMPETITIVE LANDSCAPE

Exotic artisanal offerings emerge in sweet spreads

International players dominate the category with long-established brands

CATEGORY DATA

Table 225 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 226 Sales of Sweet Spreads by Category: Value 2013-2018
Table 227 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 228 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 229 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 230 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 231 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 232 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 233 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 234 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 236 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Singapore

HEADLINES

PROSPECTS

More wholegrain and wholemeal baked goods

Artisanal producers offer healthier variants

Key trends set to continue in the forecast period

COMPETITIVE LANDSCAPE

Artisanal dominates baked goods

Artisanal producers push innovation

Domestic players lead baked goods

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2013-2018
Table 238 Sales of Baked Goods by Category: Value 2013-2018
Table 239 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 240 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 241 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 242 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 243 Distribution of Baked Goods by Format: % Value 2013-2018
Table 244 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 245 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 246 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Singapore

HEADLINES

PROSPECTS

Manufacturers seek to change the sugar loaded perception of breakfast cereals

New ways of eating breakfast cereals

Healthy eating concerns and new recipes set to push consumption

COMPETITIVE LANDSCAPE

On-the-go consumption for increasingly busy consumers

International players benefit from brand recognition and wide product ranges

Nestlé invests to remain the leading player

CATEGORY DATA

Table 248 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 249 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 250 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 251 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 252 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 253 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 254 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 255 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 256 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 257 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Singapore

HEADLINES

PROSPECTS

Convenience cooking and all-year-round availability

Shelf stable beans offers a convenience and nutritional solution

Expanding offer in shelf stable beans

COMPETITIVE LANDSCAPE

Competition from fresh produce affects processed fruit and vegetables differently

Domestic players lead the way

Lower prices support the demand for private label

CATEGORY DATA

Table 259 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 260 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 261 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 263 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 264 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 265 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 266 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Singapore

HEADLINES

PROSPECTS

Processed seafood drives value growth

Flavour innovations align with flavour trends in foodservice

Changing palates stimulate innovation

COMPETITIVE LANDSCAPE

Local companies lead processed meat and seafood

Vegetarian-friendly products on the rise

Manufacturers to focus on new and healthier options

CATEGORY DATA

Table 271 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 272 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 273 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 275 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 276 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 277 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 279 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 280 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 281 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 282 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 283 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 285 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Singapore

HEADLINES

PROSPECTS

Global climate dampens supply of rice

Health and wellness influences consumer choices

Emphasis on wholegrain

COMPETITIVE LANDSCAPE

The “fire” trend continues in instant noodles

Domestic players lead the category

The market opens to newer sources of rice

CATEGORY DATA

Table 287 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 288 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 289 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 291 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 292 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 293 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 294 NBO Company Shares of Rice: % Value 2014-2018
Table 295 LBN Brand Shares of Rice: % Value 2015-2018
Table 296 NBO Company Shares of Pasta: % Value 2014-2018
Table 297 LBN Brand Shares of Pasta: % Value 2015-2018
Table 298 NBO Company Shares of Noodles: % Value 2014-2018
Table 299 LBN Brand Shares of Noodles: % Value 2015-2018
Table 300 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 301 Distribution of Rice by Format: % Value 2013-2018
Table 302 Distribution of Pasta by Format: % Value 2013-2018
Table 303 Distribution of Noodles by Format: % Value 2013-2018
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

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Table of Contents

Packaged Food in Singapore

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Singapore

HEADLINES

PROSPECTS

Indulgence remains relatively unscathed by government’s war on diabetes

Players must carefully balance offers to include variety of consumer segments

Chocolate confectionery offers “more for less” approach

COMPETITIVE LANDSCAPE

Decisive point to determine the leaders of chocolate confectionery in Singapore

CATEGORY DATA

Gum in Singapore

HEADLINES

PROSPECTS

Gum prohibition in Singapore cause problems for category

Uphill struggle for gum in Singapore over the forecast period

COMPETITIVE LANDSCAPE

Chewing gum continues to be dominated by Orbit

Gum must offer new attributes to be attractive

CATEGORY DATA

Ice Cream and Frozen Desserts in Singapore

HEADLINES

PROSPECTS

Players must find competitive edge in landscape increasingly shaped by premiumisation

Non-dairy offers healthy alternative

COMPETITIVE LANDSCAPE

Intense competition amongst ice cream players

No change likely in terms of competitive landscape over forecast period

CATEGORY DATA

Savoury Snacks in Singapore

HEADLINES

PROSPECTS

Players use local flavours in snacks to appeal to Singaporean consumers

Vegetable chips offer healthy snack alternative

COMPETITIVE LANDSCAPE

Slowing growth for leaders as newer players plant the seeds for growth

CATEGORY DATA

Sugar Confectionery in Singapore

HEADLINES

PROSPECTS

Government’s war on diabetes biggest deterrent for sugar confectionery sales

Refreshing confectionery for consumers with hectic lifestyles

COMPETITIVE LANDSCAPE

Positioning may influence difference between sour profits and sweet victory

Labelling to play important role in educating consumers

CATEGORY DATA

Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore

HEADLINES

PROSPECTS

Will healthy variants take over packaged food?

Players to offer increasing diversity over forecast period

COMPETITIVE LANDSCAPE