Packaged Food in Singapore

Packaged Food in Singapore

EXECUTIVE SUMMARY

Consumer inquisitiveness will drive market growth

Packaged food growth slows amid recession fears

Manufacturers adopt cautious approach as government rhetoric increasingly focuses on healthy living

Packaged food distribution likely to remain stable with little disruption

Premiumisation and health-focused products will remain as key strategies to derive growth in an era of stable consumption

FOODSERVICE

Sales to foodservice

Bubble tea resurges in popularity as market froths with activity
Are meat substitutes the real deal as a source of protein?
Rising poultry sales seen as demand for Korean cuisine continues to grow in 2019

Consumer foodservice

Third party food apps continue to deliver in terms of growth
Interest in hotpot reaches boiling point with consumers demanding new dining experiences
Diversification is gaining prominence as a strategy by foodservice outlets to gain share of throat and brand loyalty

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Singapore

HEADLINES

PROSPECTS

Government pushing for regulation on partially hydrogenated oils and trans fats

Oil varieties grow as consumers are more knowledgeable about different benefits

COMPETITIVE LANDSCAPE

Lam Soon (S) Pte Ltd remains leading player in edible oils

While international players grow, local players continue to lead the category

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Singapore

HEADLINES

PROSPECTS

Ready meals facing great threat from growing food delivery and subscription

Frozen ready meals is growing fast with greater variety available

COMPETITIVE LANDSCAPE

JR Group expands to explore different channels, driving rapid company growth

7-Eleven maintains leading position in chilled ready meals with greater product options

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Singapore

HEADLINES

PROSPECTS

Spicy trend is yet to go away with foodservice and other packaged food players entering this category

Competition from the ever-changing foodservice industry limits growth

COMPETITIVE LANDSCAPE

Lee Kum Kee, a Hong Kong-based company, expands to Southeast Asia

International players grow fast as consumers are more exposed to global culinary dishes

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Singapore

HEADLINES

PROSPECTS

Food delivery and ready meals pose both competition and threat to soup

Western soup type continues to be the preferred packaged soup variant

COMPETITIVE LANDSCAPE

International players continue to dominate but Asian soups gain share rapidly

Investment by foodservice players to enter packaged food retailing

CATEGORY DATA

Table 54 Sales of Soup by Category: Volume 2014-2019
Table 55 Sales of Soup by Category: Value 2014-2019
Table 56 Sales of Soup by Category: % Volume Growth 2014-2019
Table 57 Sales of Soup by Category: % Value Growth 2014-2019
Table 58 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 59 NBO Company Shares of Soup: % Value 2015-2019
Table 60 LBN Brand Shares of Soup: % Value 2016-2019
Table 61 Distribution of Soup by Format: % Value 2014-2019
Table 62 Forecast Sales of Soup by Category: Volume 2019-2024
Table 63 Forecast Sales of Soup by Category: Value 2019-2024
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Singapore

HEADLINES

PROSPECTS

Growth of honey supported by growth of its distribution channel

Nut and seed based spreads sees highest growth through growing product variants and new formats

COMPETITIVE LANDSCAPE

Local company leads honey through healthier variants such as manuka honey

International players continue to lead sweet spreads other than honey

CATEGORY DATA

Table 66 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 67 Sales of Sweet Spreads by Category: Value 2014-2019
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 71 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 73 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Singapore

HEADLINES

PROSPECTS

Packaged leavened bread is declining in both retail volume and value sales

Packaged leavened bread players fight back through premiumisation

Packaged cakes in a niche of their own

COMPETITIVE LANDSCAPE

Brick and mortar channels to remain mainstream

E-bakeries are emerging but still niche

Tee Yih Jia continues to lead frozen baked goods

CATEGORY DATA

Table 78 Sales of Baked Goods by Category: Volume 2014-2019
Table 79 Sales of Baked Goods by Category: Value 2014-2019
Table 80 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 81 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 83 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 84 Distribution of Baked Goods by Format: % Value 2014-2019
Table 85 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 86 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 87 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Singapore

HEADLINES

PROSPECTS

Savoury flavours and single serve versions gain ground in hot cereals

RTE cereals posts weaker growth in 2019

Snacking granola is trending

COMPETITIVE LANDSCAPE

Specialist brands are gaining share in hot cereals

Captain Oat is growing fast within hot cereals

International cereal players disrupt themselves from within

CATEGORY DATA

Table 89 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 90 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 91 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 92 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 94 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 95 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 96 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 97 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 98 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Singapore

HEADLINES

PROSPECTS

Upcoming ban on partially hydrogenated oils to affect frozen processed potatoes

Foodservice continues to drive volume growth for frozen processed potatoes

Shelf stable fruit continues to be affected by the war on sugar

COMPETITIVE LANDSCAPE

Shelf stable fruits and vegetables is expected to decline from 2018 to 2019

Frozen processed vegetables continue to find favour in foodservice

Frozen processed potato players to widen variety

CATEGORY DATA

Table 100 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 101 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 102 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 104 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 105 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 106 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 107 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 108 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Singapore

HEADLINES

PROSPECTS

Asian Swine Flu takes its toll

Frozen meat substitutes show the strongest growth in retail

Hotpot culture drives growth for chilled and frozen processed seafood

COMPETITIVE LANDSCAPE

Domestic players lead this fragmented category

Plant-based meat players to focus on foodservice over retail

Fresh seafood is still preferred

CATEGORY DATA

Table 112 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 113 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 114 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 116 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 117 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 118 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 120 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 121 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 122 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 123 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 124 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 126 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Singapore

HEADLINES

PROSPECTS

War on Sugar is supporting wholegrain rice consumption

Chilled noodles continue to decline

Pasta players continue to innovate

COMPETITIVE LANDSCAPE

Premiumisation trend in instant noodles continues

Plain and chilled noodle players hold retail prices despite rising costs

Ng Nam Bee rice brands continues to decline

CATEGORY DATA

Table 128 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 129 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 130 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 132 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 133 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 134 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 135 NBO Company Shares of Rice: % Value 2015-2019
Table 136 LBN Brand Shares of Rice: % Value 2016-2019
Table 137 NBO Company Shares of Pasta: % Value 2015-2019
Table 138 LBN Brand Shares of Pasta: % Value 2016-2019
Table 139 NBO Company Shares of Noodles: % Value 2015-2019
Table 140 LBN Brand Shares of Noodles: % Value 2016-2019
Table 141 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 142 Distribution of Rice by Format: % Value 2014-2019
Table 143 Distribution of Pasta by Format: % Value 2014-2019
Table 144 Distribution of Noodles by Format: % Value 2014-2019
Table 145 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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