Packaged Food in Singapore

Packaged Food in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice outlets negatively affected by COVID-19
Healthy plant-based protein becomes more popular as more products enter foodservice outlets
Previously hyped bubble tea is here to stay

Consumer Foodservice

Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19
Hawker stalls’ digitalisation journey boosts growth during and beyond COVID-19 period
Foodservice players heading towards sustainability

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Singapore

KEY DATA FINDINGS

2020 IMPACT

Pandemic lockdown measures take heavy toll on impulse and on-the-go sales

Global players leverage strong brand names and extensive distribution to lead sales

Focus on new innovative flavours to attract increasingly sophisticated consumers

RECOVERY AND OPPORTUNITIES

Premiumisation trend to help drive recovery from global pandemic

Return to indulgence shopping and gifting culture to boost demand

Kit Kat set to further close gap with leader Ferrero Rocher

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Singapore

KEY DATA FINDINGS

2020 IMPACT

Sales continue to be limited by anti-gum legislation and limited availability

Demand for therapeutic gum limited by restricted distribution and controls

Orbit continues to dominate despite declining sales

RECOVERY AND OPPORTUNITIES

Legislation to continue limiting growth

Scope for rising health awareness to boost sales

Growth to be limited by new alternatives and health and environmental concerns

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Singapore

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures negatively impact impulse and on-the-go consumption

International brands continue to leverage strong marketing and distribution

Consumer interest supported by frequent new flavour launches

RECOVERY AND OPPORTUNITIES

Rising consumer health awareness represents further threat to sales

Traditional familiarity and new Japanese imports to support gummies sales

Hectic pace of modern life to support sales of medicated confectionery

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures boost sales by encouraging at home indulgence

New flavours and formats help drive interest among consumers

Snack bars and fruit snacks suffer from limited awareness and offerings

RECOVERY AND OPPORTUNITIES

Sales to be driven by active lifestyle trend and demand for protein/energy bars

New sophisticated product development key to future success

Rising consumer health awareness represents threat to growth

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown measures result in shift to bulk dairy and multi-pack ice cream

New innovative flavours and formats key to attracting consumers

Unilever in pole position due to strong investment in marketing and innovation

RECOVERY AND OPPORTUNITIES

Foodservice service recovery to be driven by rising demand for customisation

Growing demand for healthy indulgence

Domestic producers set to continue gaining sales share from global rivals

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Singapore

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 temporarily reverses trend towards premiumisation

Supermarkets benefit from shift away from impulse and on-the-go consumption

Leading brands respond to changing consumer trends and preferences

RECOVERY AND OPPORTUNITIES

Rising health awareness to boost vegetable chips and nuts, seeds and trail mixes

Domestic producers to lead development of new innovative offerings

Failure to invest in innovation represents threat to long-standing leading brands

Summary 2 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown measures fuel shift in distribution to e-commerce operators

Demand limited by rising health awareness and government anti-obesity campaigns

Multinationals leverage reputation for quality in wake of pandemic health concerns

RECOVERY AND OPPORTUNITIES

Rising demand for convenience driving shift towards e-commerce

Promotion of breastfeeding and falling birth rate represent potential threats

Scope for organic baby food to attract health conscious parents

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Singapore

KEY DATA FINDINGS

2020 IMPACT

Lockdown encourages consumers to stay home and cook more elaborate meals

Brands focus on attracting consumers towards margarine and spreads

Strong brand awareness key to success of SCS within butter

RECOVERY AND OPPORTUNITIES

New imported brands continue attract curious consumers

Rising health awareness to boost demand for butter with pure and natural image

Producers forced to change offerings in response to ban on hydrogenated oils

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Singapore

KEY DATA FINDINGS

2020 IMPACT

Demand for cheese supported by rise in popularity of home cooking during lockdown

Focus on raising consumer awareness of different types of cheese

Smaller brands continue to put pressure on leading producers

RECOVERY AND OPPORTUNITIES

Rising consumer health awareness to drive demand for new plant based options

New innovative advertising in response to lockdown

Premiumisation trend to continue driving unit price growth

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures result in shift towards shelf-stable milk products

Rising consumer sophistication fuelling shift to alternatives such as goat milk

Meiji expands customer base with new product launches to become leading player

RECOVERY AND OPPORTUNITIES

New labelling regulations to impact development activity and brand image

Rising health consciousness boosting demand for milk alternatives

Growing focus on collaboration partnerships to boost distribution

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Edible Oils in Singapore

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and Circuit Breaker restrictions boost demand for edible oils

Foodservice suffers as consumers remain at home

Consumers focusing on health when deciding which edible oils to use

RECOVERY AND OPPORTUNITIES

Contrasting fortunes predicted for foodservice and retail sales

Lam Soon in a position of strength but private label offers potential

Sprays offer promise as consumers look for greater convenience

CATEGORY DATA

Table 155 Sales of Edible Oils by Category: Volume 2015-2020
Table 156 Sales of Edible Oils by Category: Value 2015-2020
Table 157 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 158 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 159 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 160 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 161 Distribution of Edible Oils by Format: % Value 2015-2020
Table 162 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 163 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 164 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 165 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Singapore

KEY DATA FINDINGS

2020 IMPACT

Households turn to frozen ready meals for convenience

Meal kits showing potential as foodservice operators enter the category

ai Di Lao enters ready meals with popular hot pot-inspired dishes

RECOVERY AND OPPORTUNITIES

Convenience factor key to growth

Chilled ready meals set to benefit from innovation and healthier image

New and regional dishes could help deliver growth for ready meals

CATEGORY DATA

Table 166 Sales of Ready Meals by Category: Volume 2015-2020
Table 167 Sales of Ready Meals by Category: Value 2015-2020
Table 168 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 169 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 170 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 171 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 172 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 173 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 174 Distribution of Ready Meals by Format: % Value 2015-2020
Table 175 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 176 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 177 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Singapore

KEY DATA FINDINGS

2020 IMPACT

Home cooking trend boosts sales of sauces, dressings and condiments

COVID-19 restrictions limit foodservice demand

Cooking sauces thriving as new players enter the fray

RECOVERY AND OPPORTUNITIES

As foodservice outlets reopen sales growth is expected to slow

Local flavours expected to thrive over the forecast period

E-commerce expected to see rise in interest last beyond COVID-19

CATEGORY DATA

Table 179 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 180 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 181 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 182 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 183 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 184 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 185 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 186 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 187 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 188 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 189 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 190 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Singapore

KEY DATA FINDINGS

2020 IMPACT

Sweet spreads proving a popular breakfast option during lockdown

Global surge in demand hits honey supplies

Circuit Breaker measures result in stockpiling

RECOVERY AND OPPORTUNITIES

Healthy and natural: A bright future for honey and nut and seed based spreads

Focus on health expected to influence the market

Artisanal players finding their way into the mainstream

CATEGORY DATA

Table 191 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 192 Sales of Sweet Spreads by Category: Value 2015-2020
Table 193 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 194 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 195 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 196 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 197 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 198 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 199 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 200 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 201 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 202 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Singapore

KEY DATA FINDINGS

2020 IMPACT

Asian flavours gaining ground in soup thanks to speciality stores

Asian flavours gaining ground in soup thanks to speciality stores

Chilled and frozen soup finding its way into consumers’ homes

RECOVERY AND OPPORTUNITIES

Asian and Italian flavours offer some potential, but health concerns could limit growth

New packaging formats could add life to soup

Foodservice players see potential in the retail channel

CATEGORY DATA

Table 203 Sales of Soup by Category: Volume 2015-2020
Table 204 Sales of Soup by Category: Value 2015-2020
Table 205 Sales of Soup by Category: % Volume Growth 2015-2020
Table 206 Sales of Soup by Category: % Value Growth 2015-2020
Table 207 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 208 NBO Company Shares of Soup: % Value 2016-2020
Table 209 LBN Brand Shares of Soup: % Value 2017-2020
Table 210 Distribution of Soup by Format: % Value 2015-2020
Table 211 Forecast Sales of Soup by Category: Volume 2020-2025
Table 212 Forecast Sales of Soup by Category: Value 2020-2025
Table 213 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 214 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Singapore

KEY DATA FINDINGS

2020 IMPACT

Packaged leavened bread sees retail volume growth after three years of decline

Unpackaged baked goods suffer from the home-baking trend

E-commerce helps companies sustain sales

RECOVERY AND OPPORTUNITIES

Healthier premium choices to meet the needs of health-conscious consumers

Rise of bake-it-yourself (BIY) concept

Frozen baked goods could benefit from e-commerce

CATEGORY DATA

Table 215 Sales of Baked Goods by Category: Volume 2015-2020
Table 216 Sales of Baked Goods by Category: Value 2015-2020
Table 217 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 218 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 219 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 220 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 221 Distribution of Baked Goods by Format: % Value 2015-2020
Table 222 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 223 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 224 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 225 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 increases the retail volume growth rate

Slower growth in the variety of healthier choices

Increase in sales contribution from proximity retailers and e-commerce

RECOVERY AND OPPORTUNITIES

Repositioning breakfast cereals as a healthier option

E-commerce set to be a notable channel for retail growth

On-the-go versions set to rise as people will return to busy lifestyles

CATEGORY DATA

Table 226 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 227 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 228 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 229 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 230 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 231 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 232 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 233 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 234 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 235 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 236 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Singapore

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to a shift from foodservice to retail consumption

Frozen meat substitutes continues to grow strongly but remains a niche

E-commerce helps companies to sustain their sales

RECOVERY AND OPPORTUNITIES

Decline of processed red meat expected due to rising health awareness

Competition in frozen meat substitutes to drive down prices beyond the forecast period

Competition from fresh seafood suppliers leveraging digitalisation

CATEGORY DATA

Table 237 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 238 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 239 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 240 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 241 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 242 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 243 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 244 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 245 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 246 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 247 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 248 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 249 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 250 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 251 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 252 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a strong fall in frozen processed potatoes foodservice volumes

Health awareness hinders growth of shelf stable fruit

Low cost and convenience drive retail growth for frozen processed potatoes and vegetables

RECOVERY AND OPPORTUNITIES

Rising price of frozen processed potatoes due to regulation could hamper demand

Shelf stable beans is the only shelf stable category set to see growth

Frozen references need to think of strategies to compete with fresh references

CATEGORY DATA

Table 253 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 254 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 255 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 256 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 257 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 258 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 259 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 260 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 261 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 262 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 263 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Singapore

KEY DATA FINDINGS

2020 IMPACT

All categories see strong retail volume increases and foodservice volume declines

Shift from foodservice to retail consumption during the Circuit Breaker

Weakness in the supply chain for rice, and e-commerce sees strong growth

RECOVERY AND OPPORTUNITIES

Sales of healthier products set to grow during the period of recovery

Levelling the playing field with e-commerce platforms

Increasing food security to combat uncertainties and surges in demand

CATEGORY DATA

Table 265 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 266 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 267 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 268 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 269 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 270 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 271 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 272 NBO Company Shares of Rice: % Value 2016-2020
Table 273 LBN Brand Shares of Rice: % Value 2017-2020
Table 274 NBO Company Shares of Pasta: % Value 2016-2020
Table 275 LBN Brand Shares of Pasta: % Value 2017-2020
Table 276 NBO Company Shares of Noodles: % Value 2016-2020
Table 277 LBN Brand Shares of Noodles: % Value 2017-2020
Table 278 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 279 Distribution of Rice by Format: % Value 2015-2020
Table 280 Distribution of Pasta by Format: % Value 2015-2020
Table 281 Distribution of Noodles by Format: % Value 2015-2020
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fuels interest in healthier drinking and high protein yoghurt

Foodservice exposure helps to boost brand awareness among consumers

Smaller innovative brands continue to put pressure on Yakult

RECOVERY AND OPPORTUNITIES

Introduction of new healthier brands to drive innovation over coming years

Major dairy players widening product portfolios by entering yoghurt

E-commerce to continue gaining ground by offering convenience to consumers

CATEGORY DATA

Table 286 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 287 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 288 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 289 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 290 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 291 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 292 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 293 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 294 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 295 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 296 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Singapore

KEY DATA FINDINGS

2020 IMPACT

Rise in home cooking boosts demand for higher quality other dairy products

Government health campaigns limiting demand for condensed milk

Stagnation and strength of international brands represent major entry barriers

RECOVERY AND OPPORTUNITIES

Producers look to expand product offering in response to growing interest

Traditional low usage of cream remains barrier to growth

Growing offer of healthier alternatives to limit coffee whiteners sales

CATEGORY DATA

Table 297 Sales of Other Dairy by Category: Volume 2015-2020
Table 298 Sales of Other Dairy by Category: Value 2015-2020
Table 299 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 300 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 301 Sales of Cream by Type: % Value 2015-2020
Table 302 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 303 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 304 Distribution of Other Dairy by Format: % Value 2015-2020
Table 305 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 306 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 307 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 308 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

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