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Overview:
Understand the latest market trends and future growth opportunities for the Packaged Food industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaged Food in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaged Food in Singapore?
- Which are the leading brands in Packaged Food in Singapore?
- How are products distributed in Packaged Food in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Packaged Food in Singapore
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Sales of packaged food to foodservice outlets negatively affected by COVID-19
Healthy plant-based protein becomes more popular as more products enter foodservice outlets
Previously hyped bubble tea is here to stay
Consumer Foodservice
Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19
Hawker stalls’ digitalisation journey boosts growth during and beyond COVID-19 period
Foodservice players heading towards sustainability
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Edible Oils in Singapore
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and Circuit Breaker restrictions boost demand for edible oils
Foodservice suffers as consumers remain at home
Consumers focusing on health when deciding which edible oils to use
RECOVERY AND OPPORTUNITIES
Contrasting fortunes predicted for foodservice and retail sales
Lam Soon in a position of strength but private label offers potential
Sprays offer promise as consumers look for greater convenience
CATEGORY DATA
Table 19 Sales of Edible Oils by Category: Volume 2015-2020
Table 20 Sales of Edible Oils by Category: Value 2015-2020
Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 25 Distribution of Edible Oils by Format: % Value 2015-2020
Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in Singapore
KEY DATA FINDINGS
2020 IMPACT
Households turn to frozen ready meals for convenience
Meal kits showing potential as foodservice operators enter the category
ai Di Lao enters ready meals with popular hot pot-inspired dishes
RECOVERY AND OPPORTUNITIES
Convenience factor key to growth
Chilled ready meals set to benefit from innovation and healthier image
New and regional dishes could help deliver growth for ready meals
CATEGORY DATA
Table 30 Sales of Ready Meals by Category: Volume 2015-2020
Table 31 Sales of Ready Meals by Category: Value 2015-2020
Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 38 Distribution of Ready Meals by Format: % Value 2015-2020
Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in Singapore
KEY DATA FINDINGS
2020 IMPACT
Home cooking trend boosts sales of sauces, dressings and condiments
COVID-19 restrictions limit foodservice demand
Cooking sauces thriving as new players enter the fray
RECOVERY AND OPPORTUNITIES
As foodservice outlets reopen sales growth is expected to slow
Local flavours expected to thrive over the forecast period
E-commerce expected to see rise in interest last beyond COVID-19
CATEGORY DATA
Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in Singapore
KEY DATA FINDINGS
2020 IMPACT
Sweet spreads proving a popular breakfast option during lockdown
Global surge in demand hits honey supplies
Circuit Breaker measures result in stockpiling
RECOVERY AND OPPORTUNITIES
Healthy and natural: A bright future for honey and nut and seed based spreads
Focus on health expected to influence the market
Artisanal players finding their way into the mainstream
CATEGORY DATA
Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 56 Sales of Sweet Spreads by Category: Value 2015-2020
Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in Singapore
KEY DATA FINDINGS
2020 IMPACT
Asian flavours gaining ground in soup thanks to speciality stores
Asian flavours gaining ground in soup thanks to speciality stores
Chilled and frozen soup finding its way into consumers’ homes
RECOVERY AND OPPORTUNITIES
Asian and Italian flavours offer some potential, but health concerns could limit growth
New packaging formats could add life to soup
Foodservice players see potential in the retail channel
CATEGORY DATA
Table 67 Sales of Soup by Category: Volume 2015-2020
Table 68 Sales of Soup by Category: Value 2015-2020
Table 69 Sales of Soup by Category: % Volume Growth 2015-2020
Table 70 Sales of Soup by Category: % Value Growth 2015-2020
Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 72 NBO Company Shares of Soup: % Value 2016-2020
Table 73 LBN Brand Shares of Soup: % Value 2017-2020
Table 74 Distribution of Soup by Format: % Value 2015-2020
Table 75 Forecast Sales of Soup by Category: Volume 2020-2025
Table 76 Forecast Sales of Soup by Category: Value 2020-2025
Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Baked Goods in Singapore
KEY DATA FINDINGS
2020 IMPACT
Packaged leavened bread sees retail volume growth after three years of decline
Unpackaged baked goods suffer from the home-baking trend
E-commerce helps companies sustain sales
RECOVERY AND OPPORTUNITIES
Healthier premium choices to meet the needs of health-conscious consumers
Rise of bake-it-yourself (BIY) concept
Frozen baked goods could benefit from e-commerce
CATEGORY DATA
Table 79 Sales of Baked Goods by Category: Volume 2015-2020
Table 80 Sales of Baked Goods by Category: Value 2015-2020
Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 84 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 85 Distribution of Baked Goods by Format: % Value 2015-2020
Table 86 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 87 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in Singapore
KEY DATA FINDINGS
2020 IMPACT
COVID-19 increases the retail volume growth rate
Slower growth in the variety of healthier choices
Increase in sales contribution from proximity retailers and e-commerce
RECOVERY AND OPPORTUNITIES
Repositioning breakfast cereals as a healthier option
E-commerce set to be a notable channel for retail growth
On-the-go versions set to rise as people will return to busy lifestyles
CATEGORY DATA
Table 90 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 91 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 96 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in Singapore
KEY DATA FINDINGS
2020 IMPACT
Home seclusion leads to a shift from foodservice to retail consumption
Frozen meat substitutes continues to grow strongly but remains a niche
E-commerce helps companies to sustain their sales
RECOVERY AND OPPORTUNITIES
Decline of processed red meat expected due to rising health awareness
Competition in frozen meat substitutes to drive down prices beyond the forecast period
Competition from fresh seafood suppliers leveraging digitalisation
CATEGORY DATA
Table 101 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 102 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 103 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 104 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 105 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 106 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 107 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 108 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 109 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in Singapore
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a strong fall in frozen processed potatoes foodservice volumes
Health awareness hinders growth of shelf stable fruit
Low cost and convenience drive retail growth for frozen processed potatoes and vegetables
RECOVERY AND OPPORTUNITIES
Rising price of frozen processed potatoes due to regulation could hamper demand
Shelf stable beans is the only shelf stable category set to see growth
Frozen references need to think of strategies to compete with fresh references
CATEGORY DATA
Table 117 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 118 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 119 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 120 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 121 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 122 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 123 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 124 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in Singapore
KEY DATA FINDINGS
2020 IMPACT
All categories see strong retail volume increases and foodservice volume declines
Shift from foodservice to retail consumption during the Circuit Breaker
Weakness in the supply chain for rice, and e-commerce sees strong growth
RECOVERY AND OPPORTUNITIES
Sales of healthier products set to grow during the period of recovery
Levelling the playing field with e-commerce platforms
Increasing food security to combat uncertainties and surges in demand
CATEGORY DATA
Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 136 NBO Company Shares of Rice: % Value 2016-2020
Table 137 LBN Brand Shares of Rice: % Value 2017-2020
Table 138 NBO Company Shares of Pasta: % Value 2016-2020
Table 139 LBN Brand Shares of Pasta: % Value 2017-2020
Table 140 NBO Company Shares of Noodles: % Value 2016-2020
Table 141 LBN Brand Shares of Noodles: % Value 2017-2020
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 143 Distribution of Rice by Format: % Value 2015-2020
Table 144 Distribution of Pasta by Format: % Value 2015-2020
Table 145 Distribution of Noodles by Format: % Value 2015-2020
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Packaged Food
In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.