Executive Summary

Dec 2018
Singapore’s government continues to encourage healthier eating habits

In line with economic development, the incidence of diet- and lifestyle-related health problems such as obesity and diabetes is on the rise in Singapore. One factor behind this trend is that busy lifestyles are leading many Singaporeans to eat outside the home more often, which is driving their calorie consumption over recommended levels.

Growth in packaged food current value sales remains stable in 2018

While growth in packaged food retail current value sales in Singapore remained robust in 2018, it was slightly slower than that observed in 2017. This was partly because many consumers sought to limit their sugar intake as urged by the government.

Packaged food innovations centre around health and convenience

In line with rising health-consciousness, many Singaporeans are becoming more knowledgeable about the nutritional properties of different types of packaged food, and more inclined to choose those that carry Healthier Choice Symbols. Together with intense competition, this is increasingly driving packaged food players to develop new products that meet the criteria necessary to obtain Healthier Choice Symbols.

Supermarkets remains the leading distribution channel

Supermarkets remained the leading distribution channel for packaged food in Singapore in retail value sales terms in 2018. Supermarkets outlets are widely present across the island, with some operating on a 24-hour basis to cater to consumers with busy lifestyles.

Forecast period outlook for packaged food is broadly favourable

Packaged food in Singapore is expected to continue developing positively over the forecast period in terms of value sales growth at constant 2018 prices. Demand for more convenient products that can reduce meal preparation times or are better suited to on-the-go consumption will remain strong thanks to increasingly busy lifestyles.

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Packaged Food in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Singapore?
  • What are the major brands in Singapore?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Singapore

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits
Growth in packaged food current value sales remains stable in 2018
Packaged food innovations centre around health and convenience
Supermarkets remains the leading distribution channel
Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice
Diverse foodservice landscape creates demand for wide variety of packaged food types
Use of healthier packaged food products by foodservice players set to continue rising
Consumer Foodservice
Independent operators lead innovation in foodservice menus and concepts
Healthier foodservice concepts continue to gain popularity
Foodservice operators launch branded packaged food products for retail sale
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baked Goods in Singapore

HEADLINES

PROSPECTS

More wholegrain and wholemeal baked goods
Artisanal producers offer healthier variants
Key trends set to continue in the forecast period

COMPETITIVE LANDSCAPE

Artisanal dominates baked goods
Artisanal producers push innovation
Domestic players lead baked goods

CATEGORY DATA

Table 18 Sales of Baked Goods by Category: Volume 2013-2018
Table 19 Sales of Baked Goods by Category: Value 2013-2018
Table 20 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 21 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 23 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 24 Distribution of Baked Goods by Format: % Value 2013-2018
Table 25 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 26 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 27 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Singapore

HEADLINES

PROSPECTS

Manufacturers seek to change the sugar loaded perception of breakfast cereals
New ways of eating breakfast cereals
Healthy eating concerns and new recipes set to push consumption

COMPETITIVE LANDSCAPE

On-the-go consumption for increasingly busy consumers
International players benefit from brand recognition and wide product ranges
Nestlé invests to remain the leading player

CATEGORY DATA

Table 29 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 30 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 31 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 32 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 34 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 35 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 36 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 37 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 38 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Singapore

HEADLINES

PROSPECTS

Convenience cooking and all-year-round availability
Shelf stable beans offers a convenience and nutritional solution
Expanding offer in shelf stable beans

COMPETITIVE LANDSCAPE

Competition from fresh produce affects processed fruit and vegetables differently
Domestic players lead the way
Lower prices support the demand for private label

CATEGORY DATA

Table 40 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 41 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 42 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 43 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 44 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 45 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 46 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 47 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 48 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Singapore

HEADLINES

PROSPECTS

Processed seafood drives value growth
Flavour innovations align with flavour trends in foodservice
Changing palates stimulate innovation

COMPETITIVE LANDSCAPE

Local companies lead processed meat and seafood
Vegetarian-friendly products on the rise
Manufacturers to focus on new and healthier options

CATEGORY DATA

Table 52 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 53 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 54 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 55 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 56 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 57 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 58 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 59 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 60 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 61 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 62 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 63 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 64 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 65 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 66 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 67 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Singapore

HEADLINES

PROSPECTS

Global climate dampens supply of rice
Health and wellness influences consumer choices
Emphasis on wholegrain

COMPETITIVE LANDSCAPE

The “fire” trend continues in instant noodles
Domestic players lead the category
The market opens to newer sources of rice

CATEGORY DATA

Table 68 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 69 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 70 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 71 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 72 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 73 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 74 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 75 NBO Company Shares of Rice: % Value 2014-2018
Table 76 LBN Brand Shares of Rice: % Value 2015-2018
Table 77 NBO Company Shares of Pasta: % Value 2014-2018
Table 78 LBN Brand Shares of Pasta: % Value 2015-2018
Table 79 NBO Company Shares of Noodles: % Value 2014-2018
Table 80 LBN Brand Shares of Noodles: % Value 2015-2018
Table 81 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 82 Distribution of Rice by Format: % Value 2013-2018
Table 83 Distribution of Pasta by Format: % Value 2013-2018
Table 84 Distribution of Noodles by Format: % Value 2013-2018
Table 85 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 86 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023