Packaged Food in Slovakia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Slovakia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Slovakia?
  • Which are the leading brands in Packaged Food in Slovakia?
  • How are products distributed in Packaged Food in Slovakia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 negatively affects sales of packaged food to foodservice in 2020 Suppliers to foodservice struggle to remain afloat Manufacturers and wholesalers have to rethink their business to remain profitable
Consumer Foodservice
Consumer foodservice outlets struggle to survive Government assistance is not enough the offset the loss in revenue Foodservice outlets are likely to elaborate their takeaway and delivery services
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Slovakia

KEY DATA FINDINGS

2020 IMPACT

At-home consumption during quarantine boosts sales of edible oils in 2020
Demand for olive oil is underpinned by the growing health trend
Palma continues to lead edible oils in 2020 thanks to new product introductions

RECOVERY AND OPPORTUNITIES

Locally produced and locally sourced for edible oils are set to gain in value share thanks to consumer interest and government support
The health trend is anticipated to sustain olive oil and other edible oils sales
Price promotions are to play an important role in edible oils due to the economic crisis

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Ban on eating and drinking in restaurants and cafés triggers a shift in demand to ready meals at home
The health and wellness trend drives value growth in ready meals
With frozen pizza traditionally driving sales, Dr Oetker remains leader in ready meals

RECOVERY AND OPPORTUNITIES

With the resumption of foodservice, demand for ready meals is anticipated to normalise
For new product introductions to be successful, brands need to tap into the health trend
Possibilities for development among small regional players

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 38 Distribution of Ready Meals by Format: % Value 2015-2020 Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Slovakia

KEY DATA FINDINGS

2020 IMPACT

2020 sees Slovakian consumers cook more meals at home, boosting sales of sauces, dressings and condiments
Manufacturers expand their portfolio with ready-made sauces, in response to the convenience trend
With its well-established Hellman’s brand, Unilever continues to lead sauces, dressings and condiments in 2020

RECOVERY AND OPPORTUNITIES

Worsening economic climate is anticipated to benefit private label
Smart packaging, free-from claims and cuisine diversity are to become more evident in sauces, dressings and condiments
Rising consumer health awareness drives demand for premium products

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Tax cut stimulates demand for honey
2020 sees more Slovakian consumers make jams at home during quarantine
Imported products compete successfully in chocolate spreads while local producers are favoured in honey and jams and preserves

RECOVERY AND OPPORTUNITIES

Premiumisation set to continue, free-from and reduced sugar products likely to appeal
Consumers are likely to continue to opt for favourite brand despite price sensitivity
Artisanal sweet spreads are expected to gain momentum over the forecast period

CATEGORY DATA

Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 56 Sales of Sweet Spreads by Category: Value 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Slovakia

KEY DATA FINDINGS

2020 IMPACT

In line with a long tradition of cooking from scratch, Slovakian consumers make soup at home during quarantine
Soup sees new organic, vegan and environmentally-friendly introductions in 2020
Product origin and locally sourced ingredients increasingly attract consumers

RECOVERY AND OPPORTUNITIES

Premiumisation and health trends will remain important
Product innovation is likely to involve reducing salt content in soup
Wholesalers will continue to meet consumer demand, albeit to a lesser extent than during the lockdown

CATEGORY DATA

Table 67 Sales of Soup by Category: Volume 2015-2020 Table 68 Sales of Soup by Category: Value 2015-2020 Table 69 Sales of Soup by Category: % Volume Growth 2015-2020 Table 70 Sales of Soup by Category: % Value Growth 2015-2020 Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 72 NBO Company Shares of Soup: % Value 2016-2020 Table 73 LBN Brand Shares of Soup: % Value 2017-2020 Table 74 Distribution of Soup by Format: % Value 2015-2020 Table 75 Forecast Sales of Soup by Category: Volume 2020-2025 Table 76 Forecast Sales of Soup by Category: Value 2020-2025 Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Tax cut supports sales of fresh baked goods
Baked goods with healthy ingredients become mainstream as consumers become more health conscious
Penam Slovakia owes its leadership position to product innovation

RECOVERY AND OPPORTUNITIES

Private label is anticipated to gain in value share as its gains more shelf space in retail
Premium products are expected to continue to gain traction
Significant innovation is expected in baked goods

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2015-2020 Table 80 Sales of Baked Goods by Category: Value 2015-2020 Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 83 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 84 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 85 Distribution of Baked Goods by Format: % Value 2015-2020 Table 86 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 87 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Consumers have more breakfast at home during lockdown, boosting sales of breakfast cereals
Healthier products gain consumer attention
Cereal Partners Slovak Republic sro extends product range and gains share

RECOVERY AND OPPORTUNITIES

Private label is anticipated to gain in value share due to economic slowdown
Health factors will influence new launches
Environmentally friendly packaging is anticipated to become the norm

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 91 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 96 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Lockdown sees processed meat and seafood sales shift from foodservice to retail
Consumers pay more attention to the content and origin of processed meat and seafood
Mecom maintains its leadership position thanks to its emphasis on sourcing meat locally

RECOVERY AND OPPORTUNITIES

Convenience trend is anticipated to lead a variety of product introductions
Meat substitutes are set to become mainstream
Locally sourced processed meat and seafood is anticipated to be favoured

CATEGORY DATA

Table 101 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 102 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 105 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 106 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 109 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales of processed fruit and vegetables as consumers stockpile food
Ingredients for use in soup appeal to consumers who enjoy this traditionally popular meal
A desire for convenience stimulates demand for frozen processed potatoes

RECOVERY AND OPPORTUNITIES

Processed fruit and vegetables will face competition from fresh produce and consumer foodservice again
As the convenience trend gains in popularity, processed fruit and vegetables sales will climb
Sustainability and product origin are anticipated to gain more and more importance in the consumer’s eye

CATEGORY DATA

Table 117 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 118 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 121 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 122 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 123 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 124 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles sales surge as the country goes into lockdown
Consumers’ growing dietary awareness influences demand
Bulky, heavy product formats benefit home delivery of e-commerce purchases

RECOVERY AND OPPORTUNITIES

Convenience trend is anticipated to influence product development
Private label is expected to gain in value share as consumers are more price sensitive
Rice, pasta and noodles will see innovation in packaging, in line with growing environmental awareness

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 136 NBO Company Shares of Rice: % Value 2016-2020 Table 137 LBN Brand Shares of Rice: % Value 2017-2020 Table 138 NBO Company Shares of Pasta: % Value 2016-2020 Table 139 LBN Brand Shares of Pasta: % Value 2017-2020 Table 140 NBO Company Shares of Noodles: % Value 2016-2020 Table 141 LBN Brand Shares of Noodles: % Value 2017-2020 Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 143 Distribution of Rice by Format: % Value 2015-2020 Table 144 Distribution of Pasta by Format: % Value 2015-2020 Table 145 Distribution of Noodles by Format: % Value 2015-2020 Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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