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Country Report

Packaged food in

Packaged Food in Slovakia

206 pages, Dec 2018

US$7,150

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Executive Summary

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Growing demand for better product quality and fresh and regional ingredients

Premiumisation and higher costs led to rising unit prices across packaged food categories in both 2017 and 2018. Growing demand for fresh, healthier and more natural products further drove average prices upwards, while triggering product innovation, especially within organic, free from gluten and lactose, as well as naturally healthy products.

Packaged food performs well

The year 2018 witnessed a positive performance for packaged food with retail value sales growing slightly faster than those in 2017. Slovak consumers are becoming more convenience-oriented and willing to spend due to the improving economic climate.

EU to continue fighting against inferior product quality

Dual product quality for packaged foods found in different EU markets remained a hot topic in 2018, with numerous tests conducted. The European Commission issued a common methodology for all product testing purposes across member states.

Investments in internet retailing and a pleasant shopping experience in brick and mortar stores

The packaged food market in Slovakia remained highly competitive with price discounts playing a major role in 2018, even though dropping in significance slightly. Online sales gained distribution share in 2018 thanks to a rising convenience trend which mainly aids supermarkets and convenience stores.

Packaged food continues to be shaped by premiumisation and health trends

Packaged food sales growth over the forecast period at constant 2018 prices are expected to remain in positive growth territory. Premiumisation, rising demand for healthier products and regional brands are expected to drive average unit prices upwards in 2019.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Slovakia for free.

The Packaged food in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Slovakia?
What are the major brands in Slovakia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Slovakia

EXECUTIVE SUMMARY

Growing demand for better product quality and fresh and regional ingredients

Packaged food performs well

EU to continue fighting against inferior product quality

Investments in internet retailing and a pleasant shopping experience in brick and mortar stores

Packaged food continues to be shaped by premiumisation and health trends

FOODSERVICE

Sales to Foodservice

Foodservice volume outpaces retail volume growth in 2018
Sales to foodservice growth fails to accelerate in 2018
Sales to foodservice will likely witness increasing attention from manufacturers

Consumer Foodservice

Foodservice operators benefit from the developing convenience trend in Slovakia
Innovation, premiumisation and convenience to drive future consumer foodservice sales
New legislation to better tackle tax evasion within foodservice establishments

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Slovakia

HEADLINES

PROSPECTS

Products from specific regions or countries expected to see growth in premium price segment

Rising premiumisation trend to lead to further innovation in the higher-end price segment

Cross-category competition shall further limit sales

COMPETITIVE LANDSCAPE

Price discounts to become less important

Designer brand stands and point-of-sale materials improve visibility

Private label to continue to gain share

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Slovakia

HEADLINES

PROSPECTS

Added-value benefits increasingly desirable

Flavour combinations expected to be utilised more

Sugar-free gum dominates sales in 2018

COMPETITIVE LANDSCAPE

New products to challenge Wrigley’s superiority

Small gum players become more active

Retailers’ brands under pressure

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Slovakia

HEADLINES

PROSPECTS

Premiumisation and climbing commodity prices of milk to contribute to value sales growth

Lactose-free alternatives

Future distribution shifts in ice cream

COMPETITIVE LANDSCAPE

Less intensive price discounting expected to aid private label

Multipack ice cream to record dynamic growth

Innovation and active marketing support to toughen competition

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Slovakia

HEADLINES

PROSPECTS

Demand for healthier snacking drives innovation

Not only potato chips generate significant growth in 2018

Competition from other categories and foodservice expected to increase

COMPETITIVE LANDSCAPE

Retailers’ brands gain popularity in 2018

Protein potato chips find their way into retail stores in 2018

Lay’s chips will likely have a new distributor in 2019

Summary 2 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Slovakia

HEADLINES

PROSPECTS

Premiumisation a major future growth driver

High obesity levels may trigger government response in the future

Taste and product quality perception shall remain highly important

COMPETITIVE LANDSCAPE

Retail value share shifts in favour of private label products

Growing consumer demand creates incentive for manufacturers to expand production

Lower-sugar alternatives attract greater consumer interest

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Slovakia

HEADLINES

PROSPECTS

Healthier snacking to remain popular in 2018 and beyond

Largest local producer of sweet biscuits invests heavily in production

Leading players able to influence consumers and trends

COMPETITIVE LANDSCAPE

Brands at a disadvantage

Future innovations to play a crucial role

Healthier snacking to inspire private label products

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Slovakia

HEADLINES

PROSPECTS

Premiumisation will drive sales, while milk formula distribution will improve

Added-value products will generate stronger sales

Slovak officials consider decreasing the VAT rate for baby food

COMPETITIVE LANDSCAPE

Category competition remains tough

Private label products strengthen their position

Product innovation and the importance of packaging

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Slovakia

HEADLINES

PROSPECTS

Premiumisation is a growing trend

The average unit price of butter is a key category driver

Margarine gains ground at the expense of butter

COMPETITIVE LANDSCAPE

Product innovation will focus on product niches and brand differentiation

Private label products gain in popularity

The competitive environment is likely to remain tough

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 120 Sales of Butter and Spreads by Category: Value 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 122 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 124 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 125 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Slovakia

HEADLINES

PROSPECTS

Premiumisation and improving health-awareness will positively impact future sales

Speciality cheese products are likely to become increasingly sought after

Niche products and delicacies will become increasingly popular

COMPETITIVE LANDSCAPE

Product labels will be used to achieve differentiation and convey health claims

Growing demand for cheese requires investment in production and new technologies

Retailers’ own cheese ranges are expected to strengthen their position

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2013-2018
Table 131 Sales of Cheese by Category: Value 2013-2018
Table 132 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 133 Sales of Cheese by Category: % Value Growth 2013-2018
Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 135 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 136 NBO Company Shares of Cheese: % Value 2014-2018
Table 137 LBN Brand Shares of Cheese: % Value 2015-2018
Table 138 Distribution of Cheese by Format: % Value 2013-2018
Table 139 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 140 Forecast Sales of Cheese by Category: Value 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Slovakia

HEADLINES

PROSPECTS

Consumers favour drinking milk products that have a higher fat content

Plant-based milk alternatives is set to develop dynamically

Cross-category competition grows in significance in 2018

COMPETITIVE LANDSCAPE

Price promotions will remain popular over the forecast period

Product innovation may involve new technologies and healthier variants

Retailers’ own ranges will gain a stronger foothold in the categories with the most growth potential

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Slovakia

HEADLINES

PROSPECTS

Rising health-awareness fuels growth in more mature categories

People dining out more frequently hampers other dairy growth in 2018

Eco-friendly packaging to likely to receive growing attention from manufacturers

COMPETITIVE LANDSCAPE

New product development will remain crucial over the forecast period

Domestic products are expected to gain in popularity

Marketing will still rely on price promotions

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Slovakia

HEADLINES

PROSPECTS

Lactose-free yoghurt options are projected to record significant growth

Higher-fat yoghurt gains in popularity

Fortified products attract growing consumer interest

COMPETITIVE LANDSCAPE

Local production remains popular, but Czech Republic brands attract consumers too

Packaging innovation favours away-from-home consumption

New product development is strong in 2018, generating good growth prospects

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 171 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 172 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 173 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Slovakia

HEADLINES

PROSPECTS

Butter sales continue to challenge edible oils development

Growing foodservice sales to limit edible oils growth

Seed oils and healthier positioned products becoming more popular

COMPETITIVE LANDSCAPE

Price discounts to remain popular, but with limitations

Increased usage of third-party logos and certification

New product developments strengthen awareness

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2013-2018
Table 179 Sales of Edible Oils by Category: Value 2013-2018
Table 180 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 181 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 182 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 183 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 184 Distribution of Edible Oils by Format: % Value 2013-2018
Table 185 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Slovakia

HEADLINES

PROSPECTS

Healthier and fresher products see growing interest

Chilled ready meals gain shelf space in retail stores

Food home-delivery services to limit ready meals growth

COMPETITIVE LANDSCAPE

Widespread price promotions and discounts less likely in future

Private label products gain share from traditional brands

Growing competition from local foodservice-style businesses

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2013-2018
Table 190 Sales of Ready Meals by Category: Value 2013-2018
Table 191 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 192 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 193 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 194 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 195 Distribution of Ready Meals by Format: % Value 2013-2018
Table 196 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 197 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Slovakia

HEADLINES

PROSPECTS

Consumers demanding more quality

Grilling season bolsters sales

Mayonnaise shows solid growth

COMPETITIVE LANDSCAPE

Inventive and catchy marketing key to success

Retail brands clinging to sales share

Price discounts to remain numerous but less impactful

CATEGORY DATA

Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 201 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 202 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 204 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 205 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 206 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 207 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Slovakia

HEADLINES

PROSPECTS

Foodservice and home delivery sales pose a serious threat

Packaged soup group limited by homemade tradition

Strong potential for more convenient and healthier food

COMPETITIVE LANDSCAPE

Targeted marketing expected to become more popular

Product innovation remains insignificant in 2018

Superfruit ingredients as a future growth opportunity

CATEGORY DATA

Table 212 Sales of Soup by Category: Volume 2013-2018
Table 213 Sales of Soup by Category: Value 2013-2018
Table 214 Sales of Soup by Category: % Volume Growth 2013-2018
Table 215 Sales of Soup by Category: % Value Growth 2013-2018
Table 216 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 217 NBO Company Shares of Soup: % Value 2014-2018
Table 218 LBN Brand Shares of Soup: % Value 2015-2018
Table 219 Distribution of Soup by Format: % Value 2013-2018
Table 220 Forecast Sales of Soup by Category: Volume 2018-2023
Table 221 Forecast Sales of Soup by Category: Value 2018-2023
Table 222 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 223 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Slovakia

HEADLINES

PROSPECTS

Honey continues to break consumption records

Tradition of homemade products remains strong

Demand for higher quality and healthier products to drive demand

COMPETITIVE LANDSCAPE

Domestically sourced brands gain share

Reduced sugar sweet spreads gain popularity

More sophisticated labelling and product design to prove more efficient

CATEGORY DATA

Table 224 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 225 Sales of Sweet Spreads by Category: Value 2013-2018
Table 226 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 227 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 228 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 229 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 230 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 231 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 232 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 233 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 234 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Slovakia

HEADLINES

PROSPECTS

Unpackaged baked goods are increasingly under pressure

Prices are expected to rise for the foreseeable future

New flavours and ingredients are set to grow dynamically within baked goods

COMPETITIVE LANDSCAPE

Product innovation is set to remain lively in the future

Smaller players are looking to expand their product distribution

The tough competitive environment will impact pricing strategies

CATEGORY DATA

Table 236 Sales of Baked Goods by Category: Volume 2013-2018
Table 237 Sales of Baked Goods by Category: Value 2013-2018
Table 238 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 239 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 240 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 241 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 242 Distribution of Baked Goods by Format: % Value 2013-2018
Table 243 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 244 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 245 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 246 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Slovakia

HEADLINES

PROSPECTS

Substitute products are on the offensive

Rising health awareness strengthens the demand for added-value products

Premiumisation is set to remain a key trend in breakfast cereals

COMPETITIVE LANDSCAPE

Labelling still has potential for development

Interesting new product launches favour faster growing categories

Advertisements become more sophisticated

CATEGORY DATA

Table 247 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 248 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 249 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 250 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 251 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 252 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 253 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 254 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 255 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 256 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 257 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Slovakia

HEADLINES

PROSPECTS

Home-made preserved fruit and vegetables remain popular in Slovakia

The health and wellness trend aids sales growth

Frozen processed fruit and vegetables have a key impact

COMPETITIVE LANDSCAPE

Smart product labelling is set to yield better results

Innovations favour new technologies

Retailers increasingly focus on freshness

CATEGORY DATA

Table 258 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 259 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 260 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 261 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 262 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 263 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 264 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 265 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Slovakia

HEADLINES

PROSPECTS

Slovak consumers demand higher quality

Competition from foodservice and unprocessed products

Freshness and traditional products attract consumers’ interest

COMPETITIVE LANDSCAPE

Strong product innovation helps sustain sales growth

Investing in production in segments with future growth expectations

Advertising to better utilise marketing budgets

CATEGORY DATA

Table 270 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 271 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 272 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 273 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 274 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 275 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 276 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 277 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 278 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 279 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 280 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 281 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 282 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 283 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 284 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 285 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Slovakia

HEADLINES

PROSPECTS

Foodservice sales outgrow retail sales in volume terms in 2018

Gluten-free products are set to become more important in Slovakia

Online sales do well in 2018

COMPETITIVE LANDSCAPE

Maintaining quality standards is crucial

Television advertising and price promotions will drop in importance

Marketing support needs a new impulse

CATEGORY DATA

Table 286 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 287 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 288 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 289 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 290 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 291 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 292 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 293 NBO Company Shares of Rice: % Value 2014-2018
Table 294 LBN Brand Shares of Rice: % Value 2015-2018
Table 295 NBO Company Shares of Pasta: % Value 2014-2018
Table 296 LBN Brand Shares of Pasta: % Value 2015-2018
Table 297 NBO Company Shares of Noodles: % Value 2014-2018
Table 298 LBN Brand Shares of Noodles: % Value 2015-2018
Table 299 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 300 Distribution of Rice by Format: % Value 2013-2018
Table 301 Distribution of Pasta by Format: % Value 2013-2018
Table 302 Distribution of Noodles by Format: % Value 2013-2018
Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Slovakia

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Executive Summary

New Report Guarantee

Growing demand for better product quality and fresh and regional ingredients

Packaged food performs well

EU to continue fighting against inferior product quality

Investments in internet retailing and a pleasant shopping experience in brick and mortar stores

Packaged food continues to be shaped by premiumisation and health trends

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Table of Contents

Packaged Food in Slovakia

EXECUTIVE SUMMARY

Growing demand for better product quality and fresh and regional ingredients

Packaged food performs well

EU to continue fighting against inferior product quality

Investments in internet retailing and a pleasant shopping experience in brick and mortar stores

Packaged food continues to be shaped by premiumisation and health trends

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Chocolate Confectionery in Slovakia

HEADLINES

PROSPECTS

Products from specific regions or countries expected to see growth in premium price segment

Rising premiumisation trend to lead to further innovation in the higher-end price segment

Cross-category competition shall further limit sales

COMPETITIVE LANDSCAPE

Price discounts to become less important

Designer brand stands and point-of-sale materials improve visibility

Private label to continue to gain share

CATEGORY DATA

Gum in Slovakia

HEADLINES

PROSPECTS

Added-value benefits increasingly desirable

Flavour combinations expected to be utilised more

Sugar-free gum dominates sales in 2018

COMPETITIVE LANDSCAPE

New products to challenge Wrigley’s superiority

Small gum players become more active

Retailers’ brands under pressure

CATEGORY DATA

Ice Cream and Frozen Desserts in Slovakia

HEADLINES

PROSPECTS

Premiumisation and climbing commodity prices of milk to contribute to value sales growth

Lactose-free alternatives

Future distribution shifts in ice cream

COMPETITIVE LANDSCAPE

Less intensive price discounting expected to aid private label

Multipack ice cream to record dynamic growth

Innovation and active marketing support to toughen competition

CATEGORY DATA

Savoury Snacks in Slovakia

HEADLINES

PROSPECTS

Demand for healthier snacking drives innovation

Not only potato chips generate significant growth in 2018

Competition from other categories and foodservice expected to increase

COMPETITIVE LANDSCAPE

Retailers’ brands gain popularity in 2018

Protein potato chips find their way into retail stores in 2018

Lay’s chips will likely have a new distributor in 2019

CATEGORY DATA

Sugar Confectionery in Slovakia

HEADLINES

PROSPECTS

Premiumisation a major future growth driver

High obesity levels may trigger government response in the future