Packaged Food in Slovenia

Packaged Food in Slovenia

EXECUTIVE SUMMARY

Packaged food experiences positive results in 2019, benefiting from the rise in disposable incomes and positive economic landscape

Health and wellness provides a growth opportunity for packaged food

There is no significant movement amongst packaged food players, however, competition intensifies

Modern grocery retailers continue to lead sales, as discounters and convenience stores increase their share

Packaged food will experience growth over the forecast period, influenced by consumer trends and the positive economic landscape

FOODSERVICE

Sales to Foodservice

Rising disposable incomes and positive economic outlook results in a rise of sales to foodservice
Health and wellness extends to foodservice but threatens growth
The majority of foodservice stock is sourced from retail food operators 

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Baked Goods in Slovenia

HEADLINES

PROSPECTS

Players respond with healthy options, as the health and wellness trend threatens values sales of baked goods

As disposable incomes increase, consumers are reaching for premium offerings

Demand for convenient snack and meal options boost sales of packaged baked goods

COMPETITIVE LANDSCAPE

Univerzal commerce Ljubljana doo launch American style waffles to offer diversity to Slovenian consumers 

Artisanal and private label compete for shares, as retailers open their own in-store bakeries

Both the premium and economy segments are growing, while domestic players retain the lead

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2014-2019
Table 20 Sales of Baked Goods by Category: Value 2014-2019
Table 21 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 22 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 24 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 25 Distribution of Baked Goods by Format: % Value 2014-2019
Table 26 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 27 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 28 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Slovenia

HEADLINES

PROSPECTS

Breakfast cereals must respond to the health and wellness trend to remain relevant and increase value growth

Breakfast cereals benefit from a rise in demand for quick and convenient meal options

As disposable incomes increase, premium products are set to drive growth

COMPETITIVE LANDSCAPE

Nestlé remains the leading player due to robust marketing campaigns and high levels of finance

Spekter doo launches a range of breakfast cereals for families, promoted through above and below-the-line advertising

Private label continues to gain share, but the rise in disposable income means that premium offerings are on the rise

CATEGORY DATA

Table 30 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 31 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 32 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 33 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 35 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 36 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 37 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 38 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 39 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Slovenia

HEADLINES

PROSPECTS

Growing interest in health and wellness boosts value sales of processed fruit and vegetables 

Frozen fruit and shelf stable fruit are both set to benefit from being part of a healthy diet

Rising disposable incomes and the health and wellness trend bolsters growth over the forecast period

COMPETITIVE LANDSCAPE

ETA Kamnik leads with its offering of Natureta, a well-established player in Slovenia

International players do well in processed fruit and vegetables, with many focusing solely on frozen options

A decrease in high-budget marketing activities saw players relying on price promotions

CATEGORY DATA

Table 41 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 42 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 43 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 44 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 46 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 47 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 48 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Slovenia

HEADLINES

PROSPECTS

Chilled processed seafood achieves the highest levels of growth, benefiting from increased disposable incomes

Chilled processed meat remains popular, offering a quick, convenient meal for consumers

Despite a rise in the number of vegans and vegetarians, meat substitutes are not gaining ground

COMPETITIVE LANDSCAPE

Pivka Perutninarstvo dd marks its presence through a multimedia rebranding campaign

Domestic players lead thanks to longstanding presence and established consumer loyalty

Local players benefit from strong marketing strategies that boost their sales above international players

CATEGORY DATA

Table 52 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 53 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 54 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 55 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 57 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 58 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 59 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 60 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 61 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Slovenia

HEADLINES

PROSPECTS

Pasta continues to lead sales in Slovenia, benefiting from being a traditional food that is quick and easy to prepare

Rice leads growth in 2019, as rice and pasta benefit from the health and wellness trend and changing taste preferences

Despite new product developments, noodles suffer as consumers perceive them to be an unhealthy choice

COMPETITIVE LANDSCAPE

Barilla Adriatik retains its leading position through strong consumer awareness and trust

Saikebon brings a variety of new instant noodle products to Slovenian consumers

Private label continues to gain share through offering competitive quality-price-ratio

CATEGORY DATA

Table 63 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 64 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 65 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 66 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 69 NBO Company Shares of Rice: % Value 2015-2019
Table 70 LBN Brand Shares of Rice: % Value 2016-2019
Table 71 NBO Company Shares of Pasta: % Value 2015-2019
Table 72 LBN Brand Shares of Pasta: % Value 2016-2019
Table 73 NBO Company Shares of Noodles: % Value 2015-2019
Table 74 LBN Brand Shares of Noodles: % Value 2016-2019
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 76 Distribution of Rice by Format: % Value 2014-2019
Table 77 Distribution of Pasta by Format: % Value 2014-2019
Table 78 Distribution of Noodles by Format: % Value 2014-2019
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Edible Oils in Slovenia

HEADLINES

PROSPECTS

Due to the positive economic outlook, value sales of edible oils are set to increase

Olive oil records healthy growth despite negative press and consumer health concerns

Health concerns boost sales of olive oil while hampering rapeseed oil and sunflower oil

COMPETITIVE LANDSCAPE

Tovarna Olja Gea dd leads edible oils despite discounted lines and negative press

Univerzal Commerce Ljubljana taps into the health and wellness trend by offering consumers edible oils in spray formats

Government’s quality control benefits private label options which are of a satisfactory standard

CATEGORY DATA

Table 83 Sales of Edible Oils by Category: Volume 2014-2019
Table 84 Sales of Edible Oils by Category: Value 2014-2019
Table 85 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 86 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 88 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 89 Distribution of Edible Oils by Format: % Value 2014-2019
Table 90 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 91 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 92 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 93 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Slovenia

HEADLINES

PROSPECTS

As consumers appreciate time-saving and convenient options, ready meals value sales are boosted

A taste for various flavours and Asian cuisine has consumers reaching for ready meals

Private label gains share leading to a slow increase in unit prices

COMPETITIVE LANDSCAPE

No change at the top as leading players benefit from their wide variety and established consumer trust

Domestic players and private label dominate ready meals due to their early entry and competitive price points

Prema doo responds to the health and wellness trend through a gluten-free range

CATEGORY DATA

Table 94 Sales of Ready Meals by Category: Volume 2014-2019
Table 95 Sales of Ready Meals by Category: Value 2014-2019
Table 96 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 97 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 98 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 99 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 100 Distribution of Ready Meals by Format: % Value 2014-2019
Table 101 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 102 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 103 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 104 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Slovenia

HEADLINES

PROSPECTS

Tomato-based products benefit from the ingredient being the basis for many meals

Mayonnaise adapts to respond to consumers demands for healthier products

Herbs and spices benefit from the growing interest in Asian cuisines

COMPETITIVE LANDSCAPE

To compete in the landscape, players responded to the demands for healthy products and tomato-based offerings

Competition is fierce at the top, as the leading three players have close levels of value share

Private label is gaining share of sales despite putting in little promotional effort

CATEGORY DATA

Table 105 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 106 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 107 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 108 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 109 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 110 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 111 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 112 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 113 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 114 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 115 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Slovenia

HEADLINES

PROSPECTS

As the economic landscape improves, soup recovers from negative growth

The need for convenience boost sales of dehydrated soup, which also benefits from a wide variety of flavours

The health and wellness trend is a growth opportunity for soup

COMPETITIVE LANDSCAPE

Private label and smaller players are gaining a presence in soup, responding to the demands of the convenience trend

Atlantic Trade doo leads with Knorr, benefiting from a well-established brand and social media marketing

The top three players compete through price discounts to retain value share

CATEGORY DATA

Table 116 Sales of Soup by Category: Volume 2014-2019
Table 117 Sales of Soup by Category: Value 2014-2019
Table 118 Sales of Soup by Category: % Volume Growth 2014-2019
Table 119 Sales of Soup by Category: % Value Growth 2014-2019
Table 120 NBO Company Shares of Soup: % Value 2015-2019
Table 121 LBN Brand Shares of Soup: % Value 2016-2019
Table 122 Distribution of Soup by Format: % Value 2014-2019
Table 123 Forecast Sales of Soup by Category: Volume 2019-2024
Table 124 Forecast Sales of Soup by Category: Value 2019-2024
Table 125 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 126 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Slovenia

HEADLINES

PROSPECTS

As disposable incomes increase, sweet spreads recovers from a poor performance over the review period

Honey remains a popular choice in sweet spreads, despite its lack of innovation, whereas jams and preserves focus on new, healthy options

Chocolate spread players rely on smart marketing techniques to boost growth, despite the challenge of growing health awareness

COMPETITIVE LANDSCAPE

The popularity of private label, particularly in honey, reduces growth of the average unit price in sweet spreads

Competition is fierce at the top with little difference in share between players

Podravka doo releases a hazelnut-based chocolate spread, directly competing with popular offering Nutella

CATEGORY DATA

Table 127 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 128 Sales of Sweet Spreads by Category: Value 2014-2019
Table 129 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 130 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 131 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 132 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 133 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 134 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 135 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 136 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 137 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

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