Overall improvement in the key economic indicators in Slovenia extending from the previous year into 2018 has translated into strengthened consumer confidence, increased disposable incomes and rising domestic consumption within retailing. As a result, packaged food shared in these positive trends and witnessed a continuation of recovery and more dynamic growth rates across various categories.
The majority of packaged foods categories were experiencing contracting value sales or stale growth rates during the late review period as a result of a serious second wave of the economic turmoil that had struck the Slovenian market in 2014 combined with a traditionally prudent and frugal local consumer base that is quick to adopt austerity measures in their households. Gradually the performance of categories witnessed a recovery trend, starting tentatively in 2016, and leading to an accelerated growth rate in the following year and into 2018.
2018 did not see any significant movement within the competitive landscape of packaged food in Slovenia. The leading producers by value share are traditionally to be found amongst dairy producers, leading retailers with their private label lines and baked goods producers, followed by processed meat producers.
The Slovenian retailing landscape remains noteworthy, especially when compared to Eastern European markets and neighbouring countries, due to the highly developed modern grocery retailer network, which clearly dominates retail packaged food sales, with supermarkets, hypermarkets and discounters, in that order, claiming the majority of sales within packaged food between them in 2018. Discounters have recorded the fastest growth due to a significantly expanding outlet network across the country.
In accordance with the projected continuation of major trends influencing growth of most packaged food categories in 2018, including the strengthened consumer confidence, increased disposable incomes, growing demand for more convenience and healthier products as well as more premium priced products, the forecast period is set to exhibit a further recovery and accelerated growth of specific categories both in volume and value terms. Further demand for economy private label products is set to grow as well and additionally put pressure on average unit prices, which have already stagnated.
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Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Slovenia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.