Executive Summary

Dec 2018
Packaged food revives with accelerating growth across most categories

Overall improvement in the key economic indicators in Slovenia extending from the previous year into 2018 has translated into strengthened consumer confidence, increased disposable incomes and rising domestic consumption within retailing. As a result, packaged food shared in these positive trends and witnessed a continuation of recovery and more dynamic growth rates across various categories.

Evenly distributed growth rates across all categories of packaged food

The majority of packaged foods categories were experiencing contracting value sales or stale growth rates during the late review period as a result of a serious second wave of the economic turmoil that had struck the Slovenian market in 2014 combined with a traditionally prudent and frugal local consumer base that is quick to adopt austerity measures in their households. Gradually the performance of categories witnessed a recovery trend, starting tentatively in 2016, and leading to an accelerated growth rate in the following year and into 2018.

No significant movement amongst packaged food producers whilst competition intensifies

2018 did not see any significant movement within the competitive landscape of packaged food in Slovenia. The leading producers by value share are traditionally to be found amongst dairy producers, leading retailers with their private label lines and baked goods producers, followed by processed meat producers.

Modern grocery retailers continue to enjoy undisputed domination of the retailing landscape

The Slovenian retailing landscape remains noteworthy, especially when compared to Eastern European markets and neighbouring countries, due to the highly developed modern grocery retailer network, which clearly dominates retail packaged food sales, with supermarkets, hypermarkets and discounters, in that order, claiming the majority of sales within packaged food between them in 2018. Discounters have recorded the fastest growth due to a significantly expanding outlet network across the country.

The forecast period is set to bring additional growth and recovery within most categories

In accordance with the projected continuation of major trends influencing growth of most packaged food categories in 2018, including the strengthened consumer confidence, increased disposable incomes, growing demand for more convenience and healthier products as well as more premium priced products, the forecast period is set to exhibit a further recovery and accelerated growth of specific categories both in volume and value terms. Further demand for economy private label products is set to grow as well and additionally put pressure on average unit prices, which have already stagnated.

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Packaged Food in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Slovenia for free.

The Packaged food in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Slovenia?
  • What are the major brands in Slovenia?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Slovenia

EXECUTIVE SUMMARY

Packaged food revives with accelerating growth across most categories
Evenly distributed growth rates across all categories of packaged food
No significant movement amongst packaged food producers whilst competition intensifies
Modern grocery retailers continue to enjoy undisputed domination of the retailing landscape
The forecast period is set to bring additional growth and recovery within most categories

FOODSERVICE

Sales to Foodservice
Foodservice sales heating up for the forecast period
Health and wellness extending to foodservice and limiting growth
Bulk of production still going to retail whilst niche segment springs up
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Slovenia

HEADLINES

PROSPECTS

After a long contraction period, volume demand to settle down
Health concerns halt volume demand for other types of edible oils
Olive oil records healthy growth rate to support the category

COMPETITIVE LANDSCAPE

Tovarna Olja Gea dominates edible oils
Competition intensifies among remaining players for better positions
No significant product development in 2018

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Slovenia

HEADLINES

PROSPECTS

Convenience to further heat up ready meals
Health and wellness boosts prepared salad sales
Private label gains share leading to stagnating average unit price

COMPETITIVE LANDSCAPE

Three companies lead ready meals
Ready meals dominated by domestic producers
Product development focuses on convenience

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 35 Distribution of Ready Meals by Format: % Value 2013-2018
Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Slovenia

HEADLINES

PROSPECTS

After a long contraction period value sales return to growth
Most dynamic performers
Largest categories to recover sales over the forecast period

COMPETITIVE LANDSCAPE

Highly competitive top three players vying for leadership
International producers to lead the way in product development
Private label gaining significant share of sales

CATEGORY DATA

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Sweet Spreads in Slovenia

HEADLINES

PROSPECTS

Recovery to extend over the entire forecast period
Honey remains the dominant sweet spread
Private label to further reduce average prices

COMPETITIVE LANDSCAPE

Two companies struggle for leadership
Equal influence of domestic and international producers
Competition bound to intensify

CATEGORY DATA

Table 51 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 52 Sales of Sweet Spreads by Category: Value 2013-2018
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 56 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 57 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 58 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 59 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 60 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Slovenia

HEADLINES

PROSPECTS

Low-carb diets threaten sales of baked goods
More expensive categories to further drive value sales
Demand for convenience to support sales of packaged baked goods

COMPETITIVE LANDSCAPE

Zito remains the leading brand manufacturer
Domestic players dominate baked goods
Both the premium and economy segments are growing

CATEGORY DATA

Table 62 Sales of Baked Goods by Category: Volume 2013-2018
Table 63 Sales of Baked Goods by Category: Value 2013-2018
Table 64 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 65 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 67 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 68 Distribution of Baked Goods by Format: % Value 2013-2018
Table 69 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 70 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 71 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Slovenia

HEADLINES

PROSPECTS

Breakfast cereals continues to record steady growth
Both family and children’s breakfast cereals perform well
Premium products to drive value growth

COMPETITIVE LANDSCAPE

Nestlé remains the leading player
Domestic share largely in the hands of retailers
Private label continues to gain share

CATEGORY DATA

Table 73 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 74 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 78 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 79 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Slovenia

HEADLINES

PROSPECTS

Sales driven by the health and wellness and convenience trends
Shelf stable fruit and vegetables continues to dominate sales
Forecast period to see more premium brands and private label lines

COMPETITIVE LANDSCAPE

ETA Kamnik remains the clear category leader
Foreign companies lead in spite of the strength of ETA Kamnik
Increased marketing activities serve to intensify competition in the standard and premium segments

CATEGORY DATA

Table 84 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 85 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 86 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 87 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 89 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 90 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 91 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 92 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 93 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Soup in Slovenia

HEADLINES

PROSPECTS

A protracted period of declining sales to level out
Health and wellness, an opportunity for soup’s recovery
Dehydrated soup holds highest share

COMPETITIVE LANDSCAPE

Total dominance of the leading three producers
Highly competitive landscape stimulates advertising
Private label gaining a presence in soup

CATEGORY DATA

Table 95 Sales of Soup by Category: Volume 2013-2018
Table 96 Sales of Soup by Category: Value 2013-2018
Table 97 Sales of Soup by Category: % Volume Growth 2013-2018
Table 98 Sales of Soup by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Soup: % Value 2014-2018
Table 100 LBN Brand Shares of Soup: % Value 2015-2018
Table 101 Distribution of Soup by Format: % Value 2013-2018
Table 102 Forecast Sales of Soup by Category: Volume 2018-2023
Table 103 Forecast Sales of Soup by Category: Value 2018-2023
Table 104 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 105 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Slovenia

HEADLINES

PROSPECTS

Demand for convenience drives sales
Chilled processed meat remains the largest category
Changes in diet to influence future sales

COMPETITIVE LANDSCAPE

Domestic companies lead the way
A focus on marketing helps drive sales
Innovation and new product development in an emerging category

CATEGORY DATA

Table 106 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 107 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 108 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 109 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Slovenia

HEADLINES

PROSPECTS

Category maturity to limit future growth
Pasta continues to dominate sales
New product developments seek to cater for changing consumer demands

COMPETITIVE LANDSCAPE

Barilla Adriatik remains the leading player
Marketing and innovation remain key to success
Private label continues to gain share

CATEGORY DATA

Table 117 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 118 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 119 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 120 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 122 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 123 NBO Company Shares of Rice: % Value 2014-2018
Table 124 LBN Brand Shares of Rice: % Value 2015-2018
Table 125 NBO Company Shares of Pasta: % Value 2014-2018
Table 126 LBN Brand Shares of Pasta: % Value 2015-2018
Table 127 NBO Company Shares of Noodles: % Value 2014-2018
Table 128 LBN Brand Shares of Noodles: % Value 2015-2018
Table 129 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 130 Distribution of Rice by Format: % Value 2013-2018
Table 131 Distribution of Pasta by Format: % Value 2013-2018
Table 132 Distribution of Noodles by Format: % Value 2013-2018
Table 133 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023