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Packaged Food in South Africa

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in South Africa?
  • Which are the leading brands in Packaged Food in South Africa?
  • How are products distributed in Packaged Food in South Africa?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in South Africa

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
Sales to Foodservice
The lockdown periods see sales to foodservice plummet
Ban on alcohol sales through consumer foodservice only adds to the woes
Slow recovery for consumer foodservice
Consumer Foodservice
A slow recovery for consumer foodservice
Increasing competition from retail outlets
Food delivery services increasingly popular
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

Summary 1 Research Sources

Edible Oils in South Africa

KEY DATA FINDINGS

COVID-19 contributes to higher retail volume growth but foodservice volume decline
Volume sales of sunflower oil increase due to price rises for soy oil
Excella performs well by competing aggressively on price
Only a slow return to foodservice
The search for low prices will ensure sunflower oil maintains the strongest growth
Price promotions likely to increase the popularity of olive and rapeseed oil
Table 19 Sales of Edible Oils by Category: Volume 2015-2020
Table 20 Sales of Edible Oils by Category: Value 2015-2020
Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 25 Distribution of Edible Oils by Format: % Value 2015-2020
Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in South Africa

KEY DATA FINDINGS

Higher retail growth as consumers look for convenience and a break from cooking
Frozen pizza rises in popularity due to offers and stockpiling
Private label dominates, although it sees a share decline
Challenges to growth in both retail and foodservice in the forecast period
More combo deals expected, to attract consumers with affordability
Chilled ready meals will remain most popular despite high prices
Table 30 Sales of Ready Meals by Category: Volume 2015-2020
Table 31 Sales of Ready Meals by Category: Value 2015-2020
Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 38 Distribution of Ready Meals by Format: % Value 2015-2020
Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in South Africa

KEY DATA FINDINGS

Foodservice volume decline due to COVID-19 restrictions lifts retail growth
Consumers focus on purchasing essentials as their financial situation worsens
The leaders lose share to cheaper brands and private label
Foodservice set to struggle to return to growth as consumers’ incomes suffer
Financial pressures will increase combo offers and other pricing strategies
More launches of health and wellness products and innovative flavours expected
Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in South Africa

KEY DATA FINDINGS

Minor impact on retail volume sales from COVID-19, although trading down is seen
The move to lower-sugar products has been slow, whilst flavour innovations appeal
The cheapest products are favoured due to consumer price-consciousness
Rising maturity and increasing price-consciousness set to hamper growth
Trading down expected in nut and seed based spreads due to price rises
Price competition is expected to remain strong
Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 56 Sales of Sweet Spreads by Category: Value 2015-2020
Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in South Africa

KEY DATA FINDINGS

Dehydrated soup drives retail volume growth but drags down prices
Chilled and shelf stable soup see high value growth as prices rises
Unilever remains dominant but private label rises due to price and innovation
Retail set to remain dynamic as price-consciousness will hamper foodservice growth
Categories offering convenience at a higher price likely to be under pressure
Focus on health and positioning needed to attract consumers
Table 67 Sales of Soup by Category: Volume 2015-2020
Table 68 Sales of Soup by Category: Value 2015-2020
Table 69 Sales of Soup by Category: % Volume Growth 2015-2020
Table 70 Sales of Soup by Category: % Value Growth 2015-2020
Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 72 NBO Company Shares of Soup: % Value 2016-2020
Table 73 LBN Brand Shares of Soup: % Value 2017-2020
Table 74 Distribution of Soup by Format: % Value 2015-2020
Table 75 Forecast Sales of Soup by Category: Volume 2020-2025
Table 76 Forecast Sales of Soup by Category: Value 2020-2025
Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in South Africa

KEY DATA FINDINGS

Demand for bread remains strong with lockdown resulting in stockpiling
COVID-19 outbreaks force some factories to close in 2020
Foodservice sales hit hard as restrictions are imposed
Economic pressures could limit the growth potential of baked goods
Value likely to take priority over health
Combo deals and price competition expected to become more prevalent
Table 79 Sales of Baked Goods by Category: Volume 2015-2020
Table 80 Sales of Baked Goods by Category: Value 2015-2020
Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 83 Sales of Pastries by Type: % Value 2015-2020
Table 84 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 85 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 86 Distribution of Baked Goods by Format: % Value 2015-2020
Table 87 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 88 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in South Africa

KEY DATA FINDINGS

Stockpiling seen but sales remain largely stable
Children’s breakfast cereals perceived to be unhealthy and expensive
Private label makes significant gains as consumers tighten their budgets
Lower-priced options expected to thrive as belt tightening continues
Weet-Bix looks set for bright future while children’s breakfast cereals struggle
Price is key, but not everything
Table 91 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 92 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 95 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 97 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in South Africa

KEY DATA FINDINGS

Processed meat continues its recovery from the 2018 listeriosis outbreak
Processed seafood hit by supply issues, but stockpiling drives demand for shelf stable products
Foodservice sales suffer as consumers remain at home
Prices and health concerns expected to influence demand
Price pressure threatens processed poultry sales.
Enterprise expected to continue its recovery under new ownership
Table 102 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 103 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 104 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 105 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 106 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 107 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 108 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 109 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 110 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in South Africa

KEY DATA FINDINGS

Stockpiling boosts sales in 2020 with consumers concerned about possible food shortages
Consumers switch to cheaper brands due to economic uncertainty
Foodservice sales hard hit with no significant recovery in sight
Popularity of fresh fruit and vegetables expected to limit the category’s growth potential
Chips and beans set to benefit from affordability and convenience
Private label stands to win further share
Table 118 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 119 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 120 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 121 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 122 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 123 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 124 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 125 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 129 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in South Africa

KEY DATA FINDINGS

Rice sales hurt by price rises, while dried pasta benefits from stockpiling
Tiger sees its crown slip as consumers focus on price
Noodles sees strong gains with offer of value and convenience
Rising price of rice and pasta expected to impact the competitive landscape
Foodservice expected to remain under pressure as consumers forced to budget
Health and wellness to take a backseat to price
Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 137 NBO Company Shares of Rice: % Value 2016-2020
Table 138 LBN Brand Shares of Rice: % Value 2017-2020
Table 139 NBO Company Shares of Pasta: % Value 2016-2020
Table 140 LBN Brand Shares of Pasta: % Value 2017-2020
Table 141 NBO Company Shares of Noodles: % Value 2016-2020
Table 142 LBN Brand Shares of Noodles: % Value 2017-2020
Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 144 Distribution of Rice by Format: % Value 2015-2020
Table 145 Distribution of Pasta by Format: % Value 2015-2020
Table 146 Distribution of Noodles by Format: % Value 2015-2020
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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