Packaged Food in South Africa

Packaged Food in South Africa

EXECUTIVE SUMMARY

Packaged food continues to see strong value growth despite economic problems

Health and wellness and convenience still key sales drivers

Tiger Consumer Brands still leads, Pioneer Foods to be acquired by PepsiCo

Supermarkets the dominant channel, but seeing strong competition from mixed retailers

Steady growth expected as consumers look for affordability and convenience

FOODSERVICE

Sales to Foodservice

Modest growth maintained by foodservice’s ability to meet demand for convenience
Dairy only flavoured milk drinks, tomato pastes and purées and honey among the most dynamic growth areas
Tiger Consumer Brand leads foodservice sales in 2019

Consumer Foodservice

Sluggish economy and high unemployment limit consumer foodservice growth
Grocery retailers continue to expand their foodservice offerings
Steady growth expected for consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Edible Oils in South Africa

HEADLINES

PROSPECTS

Rising consumer health consciousness fuelling demand for healthier edible oils

Consumers continue to prioritise cheaper prices

Continued steady growth projected given high level of maturity

COMPETITIVE LANDSCAPE

Excella applying increasing pressure via new aggressive approach

Promotion of benefits of canola oil attracting health conscious consumers

High consumer price sensitivity supporting private label sales

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in South Africa

HEADLINES

PROSPECTS

Rapid pace of modern life fuelling demand for convenience

Health trend continues to boost demand for chilled ready meals

Focus on upmarket consumers capable of affording high prices

COMPETITIVE LANDSCAPE

Wide product range and innovative options key to attracting high-end consumers

Foodservice establishments coming under pressure from private label operators

Dr Oetker staves-off competition by focusing on preferences of local consumers

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in South Africa

HEADLINES

PROSPECTS

Producers respond to health and wellness trend with new innovative launches

High prices continue to limit demand among cost sensitive consumers

Higher-income consumers leading demand for more exotic offerings

COMPETITIVE LANDSCAPE

Wide offering ensures Tiger Consumer Brands remains in pole position

Affordability remains key to attracting price sensitive consumers

Focus on development of new innovative offerings to attract consumers

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in South Africa

HEADLINES

PROSPECTS

Soup sales boosted by rising demand for convenience

Promotional activity and discounts key to attracting consumers

Focus on new innovative products to attract consumers

COMPETITIVE LANDSCAPE

Knorr remains in pole position due to strong reputation and constant innovation

Low prices and increased shelf allocation boost private label sales

Commitment to new innovative flavours key to success within chilled soup

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in South Africa

HEADLINES

PROSPECTS

Sweet spreads sales boosted by strong demand for bread

Price sensitive consumers attracted by promotions and discounts

Flavour innovation attracts consumers, but concerns over added sugar persist

COMPETITIVE LANDSCAPE

Wide product portfolio helps mitigate consumer price sensitivity

Private label continues to gain sales share in sweet spreads

Price discounting key to success within peanut spreads

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in South Africa

HEADLINES

PROSPECTS

South African consumers continue to see bread as a daily essential

Cost remains key among price sensitive South African consumers

New product development trends impacted by rising health awareness

COMPETITIVE LANDSCAPE

Leading players facing growing competition from cheaper alternatives

New flavoured and speciality breads attracting consumers

Consumer price sensitivity fuelling demand for private label ranges

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2014-2019
Table 80 Sales of Baked Goods by Category: Value 2014-2019
Table 81 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 82 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 83 Sales of Pastries by Type: % Value 2014-2019
Table 84 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 85 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 86 Distribution of Baked Goods by Format: % Value 2014-2019
Table 87 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in South Africa

HEADLINES

PROSPECTS

Hectic pace of modern life fuelling demand for convenience

Rising unit prices boosting interest in lower cost alternatives

Manufacturers investing in innovation to attract consumers

COMPETITIVE LANDSCAPE

Wide product range ensures Pioneer Foods remains in pole position

Rising price sensitivity fuelling interest in cheaper options

Rising health awareness fuels development of functional products

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 92 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 97 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in South Africa

HEADLINES

PROSPECTS

Consumers continue to perceive fresh fruit and vegetables as being healthier

Demand for convenience and low prices fuels shelf stable beans sales

Health and wellness trend impacting new product development activity

COMPETITIVE LANDSCAPE

Widespread popularity of Koo ensures Tiger Consumer Brands maintains lead

Private label ranges continue to put pressure on leading brands

Health and wellness trend fuelling new product development activity

CATEGORY DATA

Table 102 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 105 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 106 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 107 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 108 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 109 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 113 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in South Africa

HEADLINES

PROSPECTS

Producers start to recover from impact of listeriosis outbreak

Price sensitive consumers shift to cheaper shelf stable meat and seafood products

Rising production costs force manufacturers to increase unit prices

COMPETITIVE LANDSCAPE

Tiger Consumer Brands yet to recover from impact of listeriosis outbreak

Scope for growth given effective handling of contamination crisis

Growing interest in private label ranges among price sensitive consumers

CATEGORY DATA

Table 114 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 117 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 118 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 121 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 122 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 123 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 124 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 125 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 129 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in South Africa

HEADLINES

PROSPECTS

Sales boosted by rising demand for convenient and easy meals

Widespread promotional discounts help to attract price sensitive consumers

Innovation reflects impact of consumer health and wellness trend

COMPETITIVE LANDSCAPE

Constant innovation and investment in new products key to success

Leading brands face growing pressure from global and private label operators

Private label ranges leading health and wellness trend

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 137 NBO Company Shares of Rice: % Value 2015-2019
Table 138 LBN Brand Shares of Rice: % Value 2016-2019
Table 139 NBO Company Shares of Pasta: % Value 2015-2019
Table 140 LBN Brand Shares of Pasta: % Value 2016-2019
Table 141 NBO Company Shares of Noodles: % Value 2015-2019
Table 142 LBN Brand Shares of Noodles: % Value 2016-2019
Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 144 Distribution of Rice by Format: % Value 2014-2019
Table 145 Distribution of Pasta by Format: % Value 2014-2019
Table 146 Distribution of Noodles by Format: % Value 2014-2019
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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