Executive Summary
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COVID-19 impact on packaged food
Unemployment soared during the lockdown periods and disposable incomes fell as many employees were forced to take pay cuts, whilst some did not receive any wages. This meant many consumers have been switching their purchasing behaviour during 2020.
COVID-19 country impact
The initial hard lockdown spanned 26 March to 30 April. During this time borders were closed to tourists, although not for the distribution of goods, while inter-provincial travel was banned, and domestic and international tourist flights ceased.
Company response
Manufacturers have largely been able to maintain production of packaged food, albeit with lower numbers of employees on-site at the same time in order to maintain social distancing. Players also introduced a backup system for employees which ensured replacement staff was available should workers fall ill.
Retailing shift
Some channel shifts have been evident during the COVID-19 pandemic in South Africa. Although modern grocery retailers will retain the lion’s share of sales within packaged food in 2020, shoppers have changed their behaviour to shop less often and stock up for two to three weeks at a time rather than more regular lower-value shops.
Foodservice vs retail split
Level Five, the lockdown level with the most severe restrictions, lasted for five weeks, during which time consumer foodservice outlets were closed completely. Only essential services were allowed to operate, such as grocery stores.
What next for packaged food?
South African consumers will undoubtedly remain under financial pressure for some time to come, with rational spending being the norm for many as it takes time for unemployment levels to recede and household budgets to recover. This will lead many to trade down to more affordable brands, as well as private label, or even avoid products which they regard as too expensive altogether as they cut out non-essential spending in order to manage their budgets.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaged food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from the category reports in South Africa for free.
The Packaged food in South Africa market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Packaged food in South Africa?
- What are the major brands in South Africa?
- As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
- How is private label performing in the wake of retail consolidation and the global economic hangover?
- Do consumers want value for money or added value?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Packaged Food in South Africa
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
The lockdown periods see sales to foodservice plummet
Ban on alcohol sales through consumer foodservice only adds to the woes
Slow recovery for consumer foodservice
Consumer Foodservice
A slow recovery for consumer foodservice
Increasing competition from retail outlets
Food delivery services increasingly popular
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in South Africa
KEY DATA FINDINGS
2020 IMPACT
Lockdown results in stockpiling and sales slowing due to the pandemic in 2020
Brands discount prices as South Africans are price sensitive over the review period
Mondelez continues to lead despite the pandemic, while Lindt remains the leader in premium chocolates and Beacon’s packaging updated in 2020
RECOVERY AND OPPORTUNITIES
Chocolate confectionery sales remain sluggish over the forecast period as consumers look for small indulgences
Premiumisation trend continues despite economic uncertainty over the forecast period
Consumer health and wellness trend and climate change represents sales threat over the forecast period
CATEGORY DATA
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Gum in South Africa
KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise essential foodstuffs due to economic turmoil and the pandemic in 2020
Bottles become more popular as consumers seek value for money and new launches mainly consist of fruit flavours in 2020
Mondelez fights off competition from cheaper rivals, while bottle packaging format gains popularity and Mentos updates its slogan to aid brand awareness in 2020
RECOVERY AND OPPORTUNITIES
Further struggles predicted for gum over the forecast period
Rising consumer health awareness paves way for functional gum over the forecast period
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025
Sugar Confectionery in South Africa
KEY DATA FINDINGS
2020 IMPACT
Minimal volume growth for sugar confectionery due to decrease in impulse buying in 2020
Consumers are price sensitive and companies lose customers due to increasing costs in 2020
Focus on packaging to attract increasingly price sensitive consumers and leading players facing competition from cheaper rivals in 2020
RECOVERY AND OPPORTUNITIES
Sugar confectionery recovers to some degree over the forecast period as consumers attempt to get back to normal
Sugar taxes fuelling shift away from sugar confectionery
Summary 2 Other Sugar Confectionery by Product Type: 2020
CATEGORY DATA
Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Sweet Biscuits, Snack Bars and Fruit Snacks in South Africa
KEY DATA FINDINGS
2020 IMPACT
Consumers change eating behaviour during lockdown 2020 resulting in increased sales
Focus on innovation in response to private label competition in 2020
Growing pressure from private label operators, while National Brands remains the leader and Ouma Rusks loses value share in 2020
RECOVERY AND OPPORTUNITIES
Price sensitive consumers to moderate demand over the forecast period
Snacking trend continues over forecast period
Producers forced to respond to rising consumer health and wellness awareness over forecast period
CATEGORY DATA
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Ice Cream and Frozen Desserts in South Africa
KEY DATA FINDINGS
2020 IMPACT
Economic uncertainty results in decreased demand for ice cream in 2020
Smaller packaging encouraging consumption of bulk ice cream
Frozen desserts remains niche, while supermarkets launch private label bulk dairy ice cream ranges and impulse ice creams remain stagnant in 2020
RECOVERY AND OPPORTUNITIES
Ice cream sales likely to grow over the forecast period as consumers prioritise affordable products
Ice cream likely to remain an indulgence and very premium ice cream limited over the forecast period
CATEGORY DATA
Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025
Savoury Snacks in South Africa
KEY DATA FINDINGS
2020 IMPACT
Potato chips shows strong growth as consumers snack while at home due to COVID-19 lockdown in 2020
Peanuts’ unit price increases due to drought, and tortilla chips increase in popularity in 2020
Strong marketing and promotions help Simba maintain leading position, while National Brands lose value share in 2020
RECOVERY AND OPPORTUNITIES
Consumers to curb demand over the forecast period due to economic woes
Healthy snacks benefit from health and wellness trend over the forecast period
Informal traders pose significant threat to sales
Summary 3 Other Savoury Snacks by Product Type: 2020
CATEGORY DATA
Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Baby Food in South Africa
KEY DATA FINDINGS
2020 IMPACT
The Competition Commission sets unit prices of essential food on a decline, to assist price sensitive consumers further affected by COVID-19
Large economy packs continue to prove popular for offering value for money, whilst families become smaller with fewer infants to feed
Leading players set trends with healthy, affordable, and convenient products
RECOVERY AND OPPORTUNITIES
Affordability is the number one driver for opportunities in baby food
Whilst still robust, milk formula faces slowing volume growth with a gradual return to breastfeeding
Health and wellness trends drive innovations in baby food
CATEGORY DATA
Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025
Butter and Spreads in South Africa
KEY DATA FINDINGS
2020 IMPACT
Butter sees notable volume declines, as price sensitive consumers switch to cheaper alternatives such as cooking fats
On-trade closures restrict previously emerging lifestyle trend for consumers to eat breakfast and lunch in workplace canteens
Strong product portfolios and ongoing discounts give leading players the competitive advantage
RECOVERY AND OPPORTUNITIES
Affordability is strongest competitive advantage, but smaller domestic players struggle to balance costs
Health and wellness trends to drive ongoing innovation in new product developments
Opportunities in acquisitions as larger entities snap up brand portfolios
CATEGORY DATA
Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Cheese in South Africa
KEY DATA FINDINGS
2020 IMPACT
Cheese benefits from being a popular snacking food with consumers in home seclusion
Non-essential processed cheese products seeing declines in demand, due to not fitting healthy snacking trends and being more expensive in price
Acquisitions and ongoing innovations give players a competitive advantage, as private label brands create economy versions of the latest cheese trends
RECOVERY AND OPPORTUNITIES
Healthy growth for cheese, as players continue to innovate and stimulate sales with competitive pricing
Developments in plant-based cheese set to grow the vegan segment, making premium cheese cheaper in price and more widely accessible
Domestic players enhancing production capacity to become international names in cheese
CATEGORY DATA
Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025
Drinking Milk Products in South Africa
KEY DATA FINDINGS
2020 IMPACT
Fresh milk consumption drops due to high unit prices and competition from cheaper and more convenient shelf stable milk
Lactose-free and plant-based variants grow in popularity, with private label players also enhancing their alternative portfolios
Private label players hot on the heels of leading Clover brand, with heightened competition seen in UHT milk
RECOVERY AND OPPORTUNITIES
Shelf stable milk competition to remain fierce, thus larger players will continue to dominate
Opportunities in lactose-free and plant-based products for all, including smaller players
Growing capacity for milk production leads to expanded portfolios across dairy
CATEGORY DATA
Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Yoghurt and Sour Milk Products in South Africa
KEY DATA FINDINGS
2020 IMPACT
The perfect balance of lower prices and strong developments keep yoghurt sales healthy
Health and wellness trends alongside lowered prices help boost sales in sour milk products
Danone Southern Africa maintains top place, as category bosses lead the health and wellness trends seen
RECOVERY AND OPPORTUNITIES
Price wars set to continue and expand across developments in sub-segments, keeping costs to consumers down
Players must stay agile and forward-thinking to stay ahead of the trends
Lower price trend will ultimately lead to stronger value and volume growth
CATEGORY DATA
Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Other Dairy in South Africa
KEY DATA FINDINGS
2020 IMPACT
Non-essential luxury cream sees declines in popularity, while coffee whiteners keep category strong
Health and wellness trends lead developments in other dairy
Nestlé South Africa and Lancewood Holdings maintain sub-segment leads due to ongoing innovations, as private label players follow suit
RECOVERY AND OPPORTUNITIES
Low unit prices set as main driver, restricting some areas for development
Free-from trends set to boost sales in other dairy, from sweet custard to savoury cottage cheese
Promotional activities, such as giveaway recipes, offer players a competitive advantage
CATEGORY DATA
Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
Edible Oils in South Africa
KEY DATA FINDINGS
2020 IMPACT
COVID-19 contributes to higher retail volume growth but foodservice volume decline
Volume sales of sunflower oil increase due to price rises for soy oil
Excella performs well by competing aggressively on price
RECOVERY AND OPPORTUNITIES
Only a slow return to foodservice
The search for low prices will ensure sunflower oil maintains the strongest growth
Price promotions likely to increase the popularity of olive and rapeseed oil
CATEGORY DATA
Table 179 Sales of Edible Oils by Category: Volume 2015-2020
Table 180 Sales of Edible Oils by Category: Value 2015-2020
Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 185 Distribution of Edible Oils by Format: % Value 2015-2020
Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in South Africa
KEY DATA FINDINGS
2020 IMPACT
Higher retail growth as consumers look for convenience and a break from cooking
Frozen pizza rises in popularity due to offers and stockpiling
Private label dominates, although it sees a share decline
RECOVERY AND OPPORTUNITIES
Challenges to growth in both retail and foodservice in the forecast period
More combo deals expected, to attract consumers with affordability
Chilled ready meals will remain most popular despite high prices
CATEGORY DATA
Table 190 Sales of Ready Meals by Category: Volume 2015-2020
Table 191 Sales of Ready Meals by Category: Value 2015-2020
Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 198 Distribution of Ready Meals by Format: % Value 2015-2020
Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in South Africa
KEY DATA FINDINGS
2020 IMPACT
Foodservice volume decline due to COVID-19 restrictions lifts retail growth
Consumers focus on purchasing essentials as their financial situation worsens
The leaders lose share to cheaper brands and private label
RECOVERY AND OPPORTUNITIES
Foodservice set to struggle to return to growth as consumers’ incomes suffer
Financial pressures will increase combo offers and other pricing strategies
More launches of health and wellness products and innovative flavours expected
CATEGORY DATA
Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in South Africa
KEY DATA FINDINGS
2020 IMPACT
Minor impact on retail volume sales from COVID-19, although trading down is seen
The move to lower-sugar products has been slow, whilst flavour innovations appeal
The cheapest products are favoured due to consumer price-consciousness
RECOVERY AND OPPORTUNITIES
Rising maturity and increasing price-consciousness set to hamper growth
Trading down expected in nut and seed based spreads due to price rises
Price competition is expected to remain strong
CATEGORY DATA
Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 216 Sales of Sweet Spreads by Category: Value 2015-2020
Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in South Africa
KEY DATA FINDINGS
2020 IMPACT
Dehydrated soup drives retail volume growth but drags down prices
Chilled and shelf stable soup see high value growth as prices rises
Unilever remains dominant but private label rises due to price and innovation
RECOVERY AND OPPORTUNITIES
Retail set to remain dynamic as price-consciousness will hamper foodservice growth
Categories offering convenience at a higher price likely to be under pressure
Focus on health and positioning needed to attract consumers
CATEGORY DATA
Table 227 Sales of Soup by Category: Volume 2015-2020
Table 228 Sales of Soup by Category: Value 2015-2020
Table 229 Sales of Soup by Category: % Volume Growth 2015-2020
Table 230 Sales of Soup by Category: % Value Growth 2015-2020
Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 232 NBO Company Shares of Soup: % Value 2016-2020
Table 233 LBN Brand Shares of Soup: % Value 2017-2020
Table 234 Distribution of Soup by Format: % Value 2015-2020
Table 235 Forecast Sales of Soup by Category: Volume 2020-2025
Table 236 Forecast Sales of Soup by Category: Value 2020-2025
Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Baked Goods in South Africa
KEY DATA FINDINGS
2020 IMPACT
Demand for bread remains strong with lockdown resulting in stockpiling
COVID-19 outbreaks force some factories to close in 2020
Foodservice sales hit hard as restrictions are imposed
RECOVERY AND OPPORTUNITIES
Economic pressures could limit the growth potential of baked goods
Value likely to take priority over health
Combo deals and price competition expected to become more prevalent
CATEGORY DATA
Table 239 Sales of Baked Goods by Category: Volume 2015-2020
Table 240 Sales of Baked Goods by Category: Value 2015-2020
Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 243 Sales of Pastries by Type: % Value 2015-2020
Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 246 Distribution of Baked Goods by Format: % Value 2015-2020
Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in South Africa
KEY DATA FINDINGS
2020 IMPACT
Stockpiling seen but sales remain largely stable
Children’s breakfast cereals perceived to be unhealthy and expensive
Private label makes significant gains as consumers tighten their budgets
RECOVERY AND OPPORTUNITIES
Lower-priced options expected to thrive as belt tightening continues
Weet-Bix looks set for bright future while children’s breakfast cereals struggle
Price is key, but not everything
CATEGORY DATA
Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in South Africa
KEY DATA FINDINGS
2020 IMPACT
Processed meat continues its recovery from the 2018 listeriosis outbreak
Processed seafood hit by supply issues, but stockpiling drives demand for shelf stable products
Foodservice sales suffer as consumers remain at home
RECOVERY AND OPPORTUNITIES
Prices and health concerns expected to influence demand
Price pressure threatens processed poultry sales.
Enterprise expected to continue its recovery under new ownership
CATEGORY DATA
Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in South Africa
KEY DATA FINDINGS
2020 IMPACT
Stockpiling boosts sales in 2020 with consumers concerned about possible food shortages
Consumers switch to cheaper brands due to economic uncertainty
Foodservice sales hard hit with no significant recovery in sight
RECOVERY AND OPPORTUNITIES
Popularity of fresh fruit and vegetables expected to limit the category’s growth potential
Chips and beans set to benefit from affordability and convenience
Private label stands to win further share
CATEGORY DATA
Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in South Africa
KEY DATA FINDINGS
2020 IMPACT
Rice sales hurt by price rises, while dried pasta benefits from stockpiling
Tiger sees its crown slip as consumers focus on price
Noodles sees strong gains with offer of value and convenience
RECOVERY AND OPPORTUNITIES
Rising price of rice and pasta expected to impact the competitive landscape
Foodservice expected to remain under pressure as consumers forced to budget
Health and wellness to take a backseat to price
CATEGORY DATA
Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 297 NBO Company Shares of Rice: % Value 2016-2020
Table 298 LBN Brand Shares of Rice: % Value 2017-2020
Table 299 NBO Company Shares of Pasta: % Value 2016-2020
Table 300 LBN Brand Shares of Pasta: % Value 2017-2020
Table 301 NBO Company Shares of Noodles: % Value 2016-2020
Table 302 LBN Brand Shares of Noodles: % Value 2017-2020
Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 304 Distribution of Rice by Format: % Value 2015-2020
Table 305 Distribution of Pasta by Format: % Value 2015-2020
Table 306 Distribution of Noodles by Format: % Value 2015-2020
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025