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Country Report

Packaged food in

Packaged Food in Spain

271 pages, Nov 2017

US$7,150

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Executive Summary

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Packaged food grows as economic indicators improve

In 2017, the packaged food market benefited from the expanding economy, with the Spanish GDP expected to record 2.8% growth, according to predictions by the Bank of Spain early in the year.

Manufacturers capitalise on new demands and growing consumer sophistication

The increasing role of information technology in the daily lives of Spaniards, in the context of the proliferation of smartphones and increasing importance of the internet in the customer journey, has prompted major changes in the consumption habits of Spaniards, driving increasing sophistication in demand. The packaged food market has was no exception to this trend: consumers are increasingly seeking new gourmet experiences, new flavours, recipes and formulas, looking for products which allow them to save time in food preparation, formats suited for single households or packaging that better conserves the product or extends the shelf life.

Health concerns increasingly drive food purchasing decisions

The increasing awareness of health and the aim of Spaniards to follow healthier diets has resulted in consumers giving greater priority to the health factor when it comes to purchasing packaged food. In fact, consumers are willing to pay higher prices for these products, evidenced by the outstanding growth of categories with a healthier perception and slightly higher unit prices, such as non-dairy milk alternatives, vegetable, pulse and bread chips, among others.

Spain’s economic recovery drives Spaniards back to the bars

In the midst of the economic recession, the foodservice channel was the most severely affected by the frugal purchasing patterns of Spaniards and reduction in non-essential spending. However, in the last couple of years of the review period, the economic recovery boosted consumer confidence, resulting in consumers massively returning to bars and restaurants, a factor that has benefited sales of the channel in general, and packaged food in particular.

Positive economic prospects to fuel recovery of packaged food

According to predictions from major financial entities, the Spanish economy is expected to continue expanding in the coming years. The International Monetary Fund anticipates growth in the GDP of 2.

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Samples

Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Spain for free.

The Packaged food in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Spain?
What are the major brands in Spain?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Packaged Food in Spain

EXECUTIVE SUMMARY

Packaged food grows as economic indicators improve

Manufacturers capitalise on new demands and growing consumer sophistication

Health concerns increasingly drive food purchasing decisions

Spain’s economic recovery drives Spaniards back to the bars

Positive economic prospects to fuel recovery of packaged food

KEY TRENDS AND DEVELOPMENTS

Economic consolidation: opportunity for packaged food growth

Outlook

Cuisine influencers and food hacks foster sophistication

Outlook

The war on sugar: an opportunity for innovation

Outlook

The green fever: Spanish people are going “veggie”

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Packaged Food in Spain - Company Profiles

Calidad Pascual SAU in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Calidad Pascual SAU: Key Facts
Summary 3 Calidad Pascual SAU: Operational Indicators

COMPETITIVE POSITIONING

Summary 4 Calidad Pascual SAU: Competitive Position 2017

Campofrío Food Group SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Campofrío Food Group SA: Key Facts

COMPETITIVE POSITIONING

Summary 6 Campofrío Food Group SA: Competitive Position 2017

Casa Tarradellas SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Casa Tarradellas SA: Key Facts
Summary 8 Casa Tarradellas SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 9 Casa Tarradellas SA: Competitive Position 2017

Corporación Alimentaria Peñasanta SA (CAPSA) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Corporación Alimentária Peñasanta SA: Key Facts
Summary 11 Corporación Alimentária Peñasanta SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 12 Corporación Alimentária Peñasanta SA: Competitive Position 2017

Danone SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Danone SA: Key Facts
Summary 14 Danone SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 15 Danone SA: Competitive Position 2017

Findus SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Findus SA: Key Facts
Summary 17 Findus SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 18 Findus SA: Competitive Position 2017

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Mercadona SA: Key Facts
Summary 20 Mercadona SA: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

Summary 21 Mercadona SA: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 22 Mercadona SA: Competitive Position 2017

Nestlé España SA (Grupo) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Nestlé España SA: Key Facts
Summary 24 Nestlé España SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 25 Nestlé España SA: Competitive Position 2017

Unilever España SA, Grupo in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Unilever España SA (Grupo): Key Facts
Summary 27 Unilever España SA (Grupo): Operational Indicators

COMPETITIVE POSITIONING

Summary 28 Unilever España SA: Competitive Position 2017

Ready Meals in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 19 Sales of Ready Meals by Category: Volume 2012-2017
Table 20 Sales of Ready Meals by Category: Value 2012-2017
Table 21 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 22 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 23 Sales of Chilled Ready Meals by Ethnicity: % Value 2012-2017
Table 24 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 25 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 26 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 27 Distribution of Ready Meals by Format: % Value 2012-2017
Table 28 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 29 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 30 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 32 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 33 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 34 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 35 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 36 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 37 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 38 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 39 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 40 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 41 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 42 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 44 Sales of Soup by Category: Volume 2012-2017
Table 45 Sales of Soup by Category: Value 2012-2017
Table 46 Sales of Soup by Category: % Volume Growth 2012-2017
Table 47 Sales of Soup by Category: % Value Growth 2012-2017
Table 48 Sales of Soup by by Leading Flavours: Rankings 2012-2017
Table 49 NBO Company Shares of Soup: % Value 2013-2017
Table 50 LBN Brand Shares of Soup: % Value 2014-2017
Table 51 Distribution of Soup by Format: % Value 2012-2017
Table 52 Forecast Sales of Soup by Category: Volume 2017-2022
Table 53 Forecast Sales of Soup by Category: Value 2017-2022
Table 54 Forecast Sales of Soup by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Soup by Category: % Value Growth 2017-2022

Spreads in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 56 Sales of Spreads by Category: Volume 2012-2017
Table 57 Sales of Spreads by Category: Value 2012-2017
Table 58 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 59 Sales of Spreads by Category: % Value Growth 2012-2017
Table 60 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 61 NBO Company Shares of Spreads: % Value 2013-2017
Table 62 LBN Brand Shares of Spreads: % Value 2014-2017
Table 63 Distribution of Spreads by Format: % Value 2012-2017
Table 64 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 65 Forecast Sales of Spreads by Category: Value 2017-2022
Table 66 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 67 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Baked Goods in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 68 Sales of Baked Goods by Category: Volume 2012-2017
Table 69 Sales of Baked Goods by Category: Value 2012-2017
Table 70 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 71 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 72 Sales of Pastries by Type: % Value 2012-2017
Table 73 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 74 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 75 Distribution of Baked Goods by Format: % Value 2012-2017
Table 76 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 77 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 78 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 79 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 80 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 81 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 82 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 83 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 85 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 86 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 87 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 88 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 89 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 90 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 91 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 92 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 93 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 94 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 95 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2012-2017
Table 96 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 97 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 98 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 99 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 100 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 101 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 102 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 103 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 104 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 105 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 106 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 107 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 108 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 109 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 110 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2012-2017
Table 111 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2012-2017
Table 112 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 113 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 114 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 116 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 118 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 119 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 120 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 121 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 122 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 123 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 124 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 125 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 126 NBO Company Shares of Rice: % Value 2013-2017
Table 127 LBN Brand Shares of Rice: % Value 2014-2017
Table 128 NBO Company Shares of Pasta: % Value 2013-2017
Table 129 LBN Brand Shares of Pasta: % Value 2014-2017
Table 130 NBO Company Shares of Noodles: % Value 2013-2017
Table 131 LBN Brand Shares of Noodles: % Value 2014-2017
Table 132 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 133 Distribution of Rice by Format: % Value 2012-2017
Table 134 Distribution of Pasta by Format: % Value 2012-2017
Table 135 Distribution of Noodles by Format: % Value 2012-2017
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 138 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 139 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Edible Oils in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 140 Sales of Edible Oils by Category: Volume 2012-2017
Table 141 Sales of Edible Oils by Category: Value 2012-2017
Table 142 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 143 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 144 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 145 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 146 Distribution of Edible Oils by Format: % Value 2012-2017
Table 147 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 148 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 149 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 150 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

Packaged food grows as economic indicators improve

Manufacturers capitalise on new demands and growing consumer sophistication

Health concerns increasingly drive food purchasing decisions

Spain’s economic recovery drives Spaniards back to the bars

Positive economic prospects to fuel recovery of packaged food

Samples

Overview

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Table of Contents

Packaged Food in Spain

EXECUTIVE SUMMARY

Packaged food grows as economic indicators improve

Manufacturers capitalise on new demands and growing consumer sophistication

Health concerns increasingly drive food purchasing decisions

Spain’s economic recovery drives Spaniards back to the bars

Positive economic prospects to fuel recovery of packaged food

KEY TRENDS AND DEVELOPMENTS

Economic consolidation: opportunity for packaged food growth

Cuisine influencers and food hacks foster sophistication

The war on sugar: an opportunity for innovation

The green fever: Spanish people are going “veggie”

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Packaged Food in Spain - Company Profiles

Calidad Pascual SAU in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Campofrío Food Group SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Casa Tarradellas SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Corporación Alimentaria Peñasanta SA (CAPSA) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Danone SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Findus SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Nestlé España SA (Grupo) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever España SA, Grupo in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Ready Meals in Spain

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE