Packaged Food in Spain

Packaged Food in Spain

EXECUTIVE SUMMARY

Economic recovery encourages premiumisation, with consumers trading up in search of indulgence, convenience and health

Free-from products expand range as consumer demand soars

Private label retains strong appeal to price-sensitive consumers

Modern grocery retailers further extend dominance as chains of all sizes expand

Premiumisation trend counterbalanced by price-sensitivity, with slow growth ahead

FOODSERVICE

Sales to Foodservice

Foodservice growth proves appealing to retail packaged food players, as they seek sales growth and to utilise production capacity
Tourist demand offers potential for chilled products
Strong new product development as players capitalise on foodservice opportunities

Consumer Foodservice

Consumer foodservice continues to recover as economic uncertainty eases and tourist numbers rise
Elderly and solo diners set to gain significance as household sizes diminish and the population ages
Premiumisation increases as economic growth continues

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Spain

HEADLINES

PROSPECTS

Extra virgin olive oil continues to grow due to its healthier perception and its use for dressing salads or dipping bread

Sunflower oil benefits from greater visibility with more brands on shelves

Stigma still surrounds rapeseed oil

COMPETITIVE LANDSCAPE

Private label’s dominance is gradually being eroded

Major manufacturers invest as consumers increasingly seek good quality edible oils

Sovena fights back with new strategies

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Spain

HEADLINES

PROSPECTS

Demand for convenience and the perception of freshness drive sales of ready meals

Shelf stable ready meals grows strongly due to high-quality new product developments

Meal kit concepts are unlikely to become a major trend in Spain

COMPETITIVE LANDSCAPE

Launches of shelf stable ready meals focus on organic ingredients

Competition in chilled pizza is based on innovation by both large and small brands

Prepared salads with exotic ingredients and flavours lead growth

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Spain

HEADLINES

PROSPECTS

Spaniards seek more exotic ethnic flavours in cooking sauces, table sauces and dips

Classic sauces are reformulated with more natural ingredients, less sugar and fewer additives

Premium, organic or free from ingredients can add value to mature categories

COMPETITIVE LANDSCAPE

Sustainability concerns influence manufacturers’ investments in new products and packaging

High growth in cooking and other sauces attracts manufacturers from other categories

Foodservice players focus on single-portion sauce sachets

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Spain

HEADLINES

PROSPECTS

Soup sales soar, supported especially by gazpacho

Growth of shelf stable soup attracts brands from other packaged food categories

Leading players focus on the organic and naturally healthy attributes of their products

COMPETITIVE LANDSCAPE

Branded players focus on natural products to counter the strength of private label

Competition in chilled soup is toughened by the entry of premium disruptor brands

Chilled soup attracts new niche players with premium offerings

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Spain

HEADLINES

PROSPECTS

Jams and preserves achieves positive growth due to the offer of more natural products with higher fruit content

Brands revise their recipes to reduce or eliminate sugar content

Chocolate spreads benefits from organic, healthier and more ethical reformulations

COMPETITIVE LANDSCAPE

Brands hinder the expansion of private label with premium, renewed or limited edition jams

Nocilla’s reformulation boosts its value share and benefits overall sales of chocolate spreads

Brands strive to exclude palm oil from chocolate spreads

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Spain

HEADLINES

PROSPECTS

Convenience drives modern grocery retailers to develop grab and go initiatives 

Amid declining consumption of baked goods, organic and free from products are in demand

Consumers seek healthier products that replace traditional references

COMPETITIVE LANDSCAPE

MAS & Go stores offer grab and go convenience

Grupo Bimbo invests and takes production back in-house

Grupo Dulcesol benefits from investing in its plants, research and development, and products with improved nutrition

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2014-2019
Table 80 Sales of Baked Goods by Category: Value 2014-2019
Table 81 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 82 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 83 Sales of Pastries by Type: % Value 2014-2019
Table 84 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 85 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 86 Distribution of Baked Goods by Format: % Value 2014-2019
Table 87 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Spain

HEADLINES

PROSPECTS

Manufacturers respond to demand for healthier breakfast cereals and less sugar

New formats aim to boost consumption of breakfast cereals 

Manufacturers introduce organic ranges of family favourites

COMPETITIVE LANDSCAPE

Kellogg España SA achieves positive value sales growth in 2019 by focusing on consumers’ health and wellness demands

Lidl reduces the sugar and other additives in its breakfast cereals

Nestlé also responds to consumer demand for less sugar and more nutritional breakfast cereals

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 92 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 97 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Spain

HEADLINES

PROSPECTS

Eating out drives the consumption of frozen processed potatoes

Consumers shift towards branded products in shelf stable vegetables

Convenience and health are the main drivers of frozen processed fruit and vegetables

COMPETITIVE LANDSCAPE

Discounters increase the offer of private label shelf stable vegetables

Bonduelle grows fastest in shelf stable vegetables due to its peas and organic products

Innovation keeps McCain at the top of frozen processed potatoes

CATEGORY DATA

Table 102 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 105 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 106 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 107 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 108 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 109 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 113 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Spain

HEADLINES

PROSPECTS

Healthy products support growth in processed meat consumption

New shelf stable seafood products with less salt and fat contribute to growth

New product developments in meat substitutes focus on flavour and texture

COMPETITIVE LANDSCAPE

Beyond Burger is a key launch among meat substitutes that closely resemble meat

Calvo invests to stave off the increasing competition in shelf stable seafood and focuses on sustainable fishing

Premium shelf stable seafood boosts value growth

CATEGORY DATA

Table 114 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 117 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 118 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 121 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 122 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 123 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 124 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 125 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 129 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Spain

HEADLINES

PROSPECTS

Organic rice sales boom due to the health trend

Premiumisation is very visible in pasta

Pasta manufacturers focus on natural ingredients to differentiate their products

COMPETITIVE LANDSCAPE

Barilla focuses on adding value by expanding its collection with traditional regional Italian pasta shapes

Gallo aims to regain value share in pasta with innovation that focuses on premiumisation and convenience to add value

Ebro Foods sells its organic food business to concentrate on its premium products

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 137 NBO Company Shares of Rice: % Value 2015-2019
Table 138 LBN Brand Shares of Rice: % Value 2016-2019
Table 139 NBO Company Shares of Pasta: % Value 2015-2019
Table 140 LBN Brand Shares of Pasta: % Value 2016-2019
Table 141 NBO Company Shares of Noodles: % Value 2015-2019
Table 142 LBN Brand Shares of Noodles: % Value 2016-2019
Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 144 Distribution of Rice by Format: % Value 2014-2019
Table 145 Distribution of Pasta by Format: % Value 2014-2019
Table 146 Distribution of Noodles by Format: % Value 2014-2019
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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