Packaged Food in Spain

Packaged Food in Spain

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace

War on food waste suppresses retail volume sales across packaged food

Private label remains a strong player despite facing headwinds in some categories

Modern grocery retailers to become even more dominant in packaged food retailing

Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice

The revival of Spain’s consumer foodservice industry attracts the attention of packaged food players
Inbound tourism remains buoyant, supporting strong growth in the consumer foodservice industry
The arrival of Amazon facilitates the supply of packaged food to consumer foodservice companies

Consumer Foodservice

Spain’s consumer foodservice industry back on track
Strong demand for consumer foodservice among the elderly boosts industry growth rates
Diminishing size of the average household contributing to increasing demand for consumer foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Spain

HEADLINES

PROSPECTS

Sunflower oil the best performer in volume terms as falling prices spur sales

Soy oil registers strong growth due to its rising reputation as a healthy oil

Unit price increases continue to stifle demand for olive oil

COMPETITIVE LANDSCAPE

Mercadona’s private label products underpin the retailer’s leading position

Deoleo SA remains the leading manufacturer of branded products

Sovena weathers the storm of declining demand for its olive oil

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Spain

HEADLINES

PROSPECTS

Rising demand for convenience among busy urban-dwellers to spur sales growth

Chilled ready meals, prepared salads the strongest performers as freshness matters

Italian, Spanish dishes continue to dominate sales in frozen and chilled ready meals

COMPETITIVE LANDSCAPE

Mercadona leads as private label dominates

Grupo Nestlé España maintains its position as the leading branded player

Pescanova is among the most dynamic players due to the launch of new products

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Spain

HEADLINES

PROSPECTS

Further moderate growth ahead for sauces, dressings and condiments

Dips continues to register stellar growth on the back of rising demand for hummus

Innovation likely to remain key the generating higher sales

COMPETITIVE LANDSCAPE

Unilever maintains its position as the leading branded player

Private label remains the category’s major player, led by Mercadona

Advertising remains a prominent aspect of sauces, dressings and condiments

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Spain

HEADLINES

PROSPECTS

Strong sales growth ahead for soup

Chilled soup set to be the big winner over the forecast period

Demand for dehydrated soup to continue falling

COMPETITIVE LANDSCAPE

Gallina Blanca still in the lead through its traditional products despite losing share

Second-placed Mercadona continues to gain on Gallina Blanca

Gazpacho giants continue to battle it out for leadership in chilled soup

CATEGORY DATA

Table 54 Sales of Soup by Category: Volume 2013-2018
Table 55 Sales of Soup by Category: Value 2013-2018
Table 56 Sales of Soup by Category: % Volume Growth 2013-2018
Table 57 Sales of Soup by Category: % Value Growth 2013-2018
Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Soup: % Value 2014-2018
Table 60 LBN Brand Shares of Soup: % Value 2015-2018
Table 61 Distribution of Soup by Format: % Value 2013-2018
Table 62 Forecast Sales of Soup by Category: Volume 2018-2023
Table 63 Forecast Sales of Soup by Category: Value 2018-2023
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Spain

HEADLINES

PROSPECTS

Sales set to continue declining due to concerns over high sugar content

Innovation the key to combating the maturity of demand in jams and preserves

Honey to outperform all other sweet spreads categories

COMPETITIVE LANDSCAPE

Nocilla by Idilia Foods remains the leading sweet spreads brand

Domestic brands continue to lead sales, leaving their international rivals behind

Private label remains the leading player in sweet spreads despite declining influence

CATEGORY DATA

Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 67 Sales of Sweet Spreads by Category: Value 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Spain

HEADLINES

PROSPECTS

Health concerns continue to suppress the growth potential of baked goods

Rising interest in muffins one bright spot in otherwise moribund category of cakes

Pastries set to continue outperforming bread and cakes

COMPETITIVE LANDSCAPE

Artisanal players remain dominant

Panrico continues to lead sales of branded baked goods

Private label continues to struggle as Lidl improves its position

CATEGORY DATA

Table 78 Sales of Baked Goods by Category: Volume 2013-2018
Table 79 Sales of Baked Goods by Category: Value 2013-2018
Table 80 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 81 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 82 Sales of Pastries by Type: % Value 2013-2018
Table 83 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 84 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 85 Distribution of Baked Goods by Format: % Value 2013-2018
Table 86 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 87 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Spain

HEADLINES

PROSPECTS

Sales to continue declining due to demographic trends and concerns over sugar

Products that are seen as healthier to generate the best performances

Convenience likely to minimise the effects of negative trends on sales growth

COMPETITIVE LANDSCAPE

Kellogg Co remains the leading company in breakfast cereals

Private label continues to present a strong challenge to the leading brands

Product innovation the key to success, with numerous new launches seen in 2018

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 91 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 96 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Spain

HEADLINES

PROSPECTS

Consumers shy away from processed fruit and vegetables, preferring fresh options

Spaniards broaden the variety of frozen processed vegetables that they eat

Frozen processed fruit again the most dynamic category

COMPETITIVE LANDSCAPE

Frozen processed food specialist Findus leads processed fruit and vegetables

Private label continues to dominate sales

Innovation continues to drive growth in sales

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Spain

HEADLINES

PROSPECTS

Health and wellness trend influences trends in processed meat

Processed meat substitutes continues to register very strong growth

Price considerations and convenience dictate trends in processed seafood

COMPETITIVE LANDSCAPE

Sigma Alimentos remains the leading branded player

Frozen processed seafood players respond to challenges

Private label remains a major force in processed meat and seafood

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 114 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Spain

HEADLINES

PROSPECTS

Rice benefits from its healthy image and broadening consumer tastes

Pasta set to take advantage of value-added image to maximise growth

Noodles to continue rising from a low base due to high demand for convenience

COMPETITIVE LANDSCAPE

Private label players continue to prosper

Chilled pasta brands remain among the most dynamic players

Premium brands benefiting from improving economy as economy brands struggle

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 136 NBO Company Shares of Rice: % Value 2014-2018
Table 137 LBN Brand Shares of Rice: % Value 2015-2018
Table 138 NBO Company Shares of Pasta: % Value 2014-2018
Table 139 LBN Brand Shares of Pasta: % Value 2015-2018
Table 140 NBO Company Shares of Noodles: % Value 2014-2018
Table 141 LBN Brand Shares of Noodles: % Value 2015-2018
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 143 Distribution of Rice by Format: % Value 2013-2018
Table 144 Distribution of Pasta by Format: % Value 2013-2018
Table 145 Distribution of Noodles by Format: % Value 2013-2018
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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