Packaged Food in Spain

Packaged Food in Spain

EXECUTIVE SUMMARY

Economic recovery encourages premiumisation, with consumers trading up in search of indulgence, convenience and health

Free-from products expand range as consumer demand soars

Private label retains strong appeal to price-sensitive consumers

Modern grocery retailers further extend dominance as chains of all sizes expand

Premiumisation trend counterbalanced by price-sensitivity, with slow growth ahead

FOODSERVICE

Sales to Foodservice

Foodservice growth proves appealing to retail packaged food players, as they seek sales growth and to utilise production capacity
Tourist demand offers potential for chilled products
Strong new product development as players capitalise on foodservice opportunities

Consumer Foodservice

Consumer foodservice continues to recover as economic uncertainty eases and tourist numbers rise
Elderly and solo diners set to gain significance as household sizes diminish and the population ages
Premiumisation increases as economic growth continues

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Spain

HEADLINES

PROSPECTS

Premiumisation within chocolate confectionery leads to increasing share of plain dark tablets

Consumers interested in origins and tasting experiences

Removal of palm oil now important focus for producers

COMPETITIVE LANDSCAPE

Nestlé slowly losing share to more premium producers

Players expand to portfolios to retain consumers’ interest

Super premium brand reaches Spain through boutiques

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Spain

HEADLINES

PROSPECTS

Gum producers expand portfolios with sugar-free and functional products

New flavour and packaging development to maintain consumer interest

Supermarkets continues to gain share of distribution gaining consumers’ attention at point of sale

COMPETITIVE LANDSCAPE

Leading players aim to regain share with new launches

Retailers continue to develop private label gum

Domestic players continue to perform well

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Spain

HEADLINES

PROSPECTS

Sorbet meets consumer demand for dairy-free options

Flavour and indulgence remain important factors

Vegan options appeal to wide range of consumers

COMPETITIVE LANDSCAPE

Unilever retains leadership with strong product portfolio

Innovation in flavour options

Kalise looking to expand production and commercial capabilities

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Spain

HEADLINES

PROSPECTS

Tortilla chips continues to offer wide range of consumption occasions

Dynamic flavour combinations excite consumers

Category offers wide range of perceived healthier snacks

COMPETITIVE LANDSCAPE

PepsiCo retains leadership with focus on healthier savoury snacks

Smaller players compete through innovation

Leading popcorn brand Popitas gains new owner

Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Spain

HEADLINES

PROSPECTS

Mints is strong performer with reduce sugar variants

Vegan and organic ranges emerging

Natural ingredients should appeal to parents

COMPETITIVE LANDSCAPE

Perfetti Van Melle strengthens leadership but domestic players continue to offer innovation

Mars attempts to regain share by addressing social and health-related issues

Risi enters sugar confectionery through acquisition

Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Spain

HEADLINES

PROSPECTS

Stronger demand for healthy fruit snacks and fruit and nut bars

Sweet biscuits must retain indulgence but address health and wellness issues

New formats within sweet biscuits

COMPETITIVE LANDSCAPE

Players target breakfast consumption with healthy-focused ranges to set people up for the day

Players address health and wellness trend with organic ranges

Kellogg benefits from strong performance of fruit and nut bars

CATEGORY DATA

Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Spain

HEADLINES

PROSPECTS

Overall decline for baby food but positive performance for special baby milk formula

Health and wellness trend encourages producers to offer organic higher quality baby food

Producers reformulate brands to reduce sugar levels due to rising obesity levels in Spanish children

COMPETITIVE LANDSCAPE

Grupo Nestlé España retains leadership but is under pressure from specialist brands

Health and beauty specialist retailers focus on offering milk formula

New launches under the Blemil line with patented ingredient

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Drinking Milk Products in Spain

HEADLINES

PROSPECTS

Flavoured milk drinks driven by the expansion of target audience

Evolution of plant-based drinks boosts category

Increasing demand for natural fresh milk

COMPETITIVE LANDSCAPE

Mercadona strengthens leadership of drinking milk products but records stronger value growth in other milk alternatives

Players attract consumers through innovation and on-the-go packaging

Liquats Vegetals redesigns packaging offering greater convenience

CATEGORY DATA

Table 120 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 121 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 122 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 123 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 125 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 126 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 127 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 128 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 129 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Spain

HEADLINES

PROSPECTS

Need for healthier options not fully addressed by other dairy

Premiumisation supports positive unit price rise

Yoghurt threatens demand for dairy desserts

COMPETITIVE LANDSCAPE

Danone looks to consolidate its leadership by addressing consumers’ changing requirements

Reina looks to strengthen its position within desserts through innovation and investment

Palancares focuses on lactose-free segment by launching Sensaciones

CATEGORY DATA

Table 131 Sales of Other Dairy by Category: Volume 2014-2019
Table 132 Sales of Other Dairy by Category: Value 2014-2019
Table 133 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 134 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 135 Sales of Cream by Type: % Value 2014-2019
Table 136 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 137 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 138 Distribution of Other Dairy by Format: % Value 2014-2019
Table 139 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 140 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 141 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 142 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Spain

HEADLINES

PROSPECTS

Niche of sour milk products is strongest performer

Producers look to innovation in attempt to reverse declining trend

Free from lactose and free from dairy gain ground to support health and wellness trends

COMPETITIVE LANDSCAPE

Danone looks to halt declining sales with new launches for major brands

Groupe Lactalis and private label are the main innovators

Brands launch yoghurt high in protein to focus on health and fitness trends

CATEGORY DATA

Table 143 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 144 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 145 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 146 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 147 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 148 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 149 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 150 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 151 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 152 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Spain

HEADLINES

PROSPECTS

Extra virgin olive oil continues to grow due to its healthier perception and its use for dressing salads or dipping bread

Sunflower oil benefits from greater visibility with more brands on shelves

Stigma still surrounds rapeseed oil

COMPETITIVE LANDSCAPE

Private label’s dominance is gradually being eroded

Major manufacturers invest as consumers increasingly seek good quality edible oils

Sovena fights back with new strategies

CATEGORY DATA

Table 155 Sales of Edible Oils by Category: Volume 2014-2019
Table 156 Sales of Edible Oils by Category: Value 2014-2019
Table 157 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 158 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 159 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 160 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 161 Distribution of Edible Oils by Format: % Value 2014-2019
Table 162 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 163 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 164 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 165 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Spain

HEADLINES

PROSPECTS

Demand for convenience and the perception of freshness drive sales of ready meals

Shelf stable ready meals grows strongly due to high-quality new product developments

Meal kit concepts are unlikely to become a major trend in Spain

COMPETITIVE LANDSCAPE

Launches of shelf stable ready meals focus on organic ingredients

Competition in chilled pizza is based on innovation by both large and small brands

Prepared salads with exotic ingredients and flavours lead growth

CATEGORY DATA

Table 166 Sales of Ready Meals by Category: Volume 2014-2019
Table 167 Sales of Ready Meals by Category: Value 2014-2019
Table 168 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 169 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 170 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 171 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 172 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 173 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 174 Distribution of Ready Meals by Format: % Value 2014-2019
Table 175 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 176 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 177 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Spain

HEADLINES

PROSPECTS

Spaniards seek more exotic ethnic flavours in cooking sauces, table sauces and dips

Classic sauces are reformulated with more natural ingredients, less sugar and fewer additives

Premium, organic or free from ingredients can add value to mature categories

COMPETITIVE LANDSCAPE

Sustainability concerns influence manufacturers’ investments in new products and packaging

High growth in cooking and other sauces attracts manufacturers from other categories

Foodservice players focus on single-portion sauce sachets

CATEGORY DATA

Table 179 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 180 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 181 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 182 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 183 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 184 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 185 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 186 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 187 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 188 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 189 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 190 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Spain

HEADLINES

PROSPECTS

Soup sales soar, supported especially by gazpacho

Growth of shelf stable soup attracts brands from other packaged food categories

Leading players focus on the organic and naturally healthy attributes of their products

COMPETITIVE LANDSCAPE

Branded players focus on natural products to counter the strength of private label

Competition in chilled soup is toughened by the entry of premium disruptor brands

Chilled soup attracts new niche players with premium offerings

CATEGORY DATA

Table 191 Sales of Soup by Category: Volume 2014-2019
Table 192 Sales of Soup by Category: Value 2014-2019
Table 193 Sales of Soup by Category: % Volume Growth 2014-2019
Table 194 Sales of Soup by Category: % Value Growth 2014-2019
Table 195 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 196 NBO Company Shares of Soup: % Value 2015-2019
Table 197 LBN Brand Shares of Soup: % Value 2016-2019
Table 198 Distribution of Soup by Format: % Value 2014-2019
Table 199 Forecast Sales of Soup by Category: Volume 2019-2024
Table 200 Forecast Sales of Soup by Category: Value 2019-2024
Table 201 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Spain

HEADLINES

PROSPECTS

Jams and preserves achieves positive growth due to the offer of more natural products with higher fruit content

Brands revise their recipes to reduce or eliminate sugar content

Chocolate spreads benefits from organic, healthier and more ethical reformulations

COMPETITIVE LANDSCAPE

Brands hinder the expansion of private label with premium, renewed or limited edition jams

Nocilla’s reformulation boosts its value share and benefits overall sales of chocolate spreads

Brands strive to exclude palm oil from chocolate spreads

CATEGORY DATA

Table 203 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 204 Sales of Sweet Spreads by Category: Value 2014-2019
Table 205 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 206 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 207 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 208 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 209 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 210 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 211 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 212 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 213 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 214 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Spain

HEADLINES

PROSPECTS

Convenience drives modern grocery retailers to develop grab and go initiatives 

Amid declining consumption of baked goods, organic and free from products are in demand

Consumers seek healthier products that replace traditional references

COMPETITIVE LANDSCAPE

MAS & Go stores offer grab and go convenience

Grupo Bimbo invests and takes production back in-house

Grupo Dulcesol benefits from investing in its plants, research and development, and products with improved nutrition

CATEGORY DATA

Table 215 Sales of Baked Goods by Category: Volume 2014-2019
Table 216 Sales of Baked Goods by Category: Value 2014-2019
Table 217 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 218 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 219 Sales of Pastries by Type: % Value 2014-2019
Table 220 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 221 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 222 Distribution of Baked Goods by Format: % Value 2014-2019
Table 223 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 224 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 225 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 226 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Spain

HEADLINES

PROSPECTS

Manufacturers respond to demand for healthier breakfast cereals and less sugar

New formats aim to boost consumption of breakfast cereals 

Manufacturers introduce organic ranges of family favourites

COMPETITIVE LANDSCAPE

Kellogg España SA achieves positive value sales growth in 2019 by focusing on consumers’ health and wellness demands

Lidl reduces the sugar and other additives in its breakfast cereals

Nestlé also responds to consumer demand for less sugar and more nutritional breakfast cereals

CATEGORY DATA

Table 227 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 228 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 229 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 230 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 231 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 232 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 233 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 234 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 235 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 236 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 237 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Spain

HEADLINES

PROSPECTS

Eating out drives the consumption of frozen processed potatoes

Consumers shift towards branded products in shelf stable vegetables

Convenience and health are the main drivers of frozen processed fruit and vegetables

COMPETITIVE LANDSCAPE

Discounters increase the offer of private label shelf stable vegetables

Bonduelle grows fastest in shelf stable vegetables due to its peas and organic products

Innovation keeps McCain at the top of frozen processed potatoes

CATEGORY DATA

Table 238 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 239 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 240 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 241 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 242 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 243 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 244 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 245 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 246 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 247 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 248 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 249 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Spain

HEADLINES

PROSPECTS

Healthy products support growth in processed meat consumption

New shelf stable seafood products with less salt and fat contribute to growth

New product developments in meat substitutes focus on flavour and texture

COMPETITIVE LANDSCAPE

Beyond Burger is a key launch among meat substitutes that closely resemble meat

Calvo invests to stave off the increasing competition in shelf stable seafood and focuses on sustainable fishing

Premium shelf stable seafood boosts value growth

CATEGORY DATA

Table 250 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 251 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 252 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 253 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 254 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 255 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 256 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 257 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 258 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 259 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 260 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 261 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 262 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 263 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 264 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 265 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Spain

HEADLINES

PROSPECTS

Organic rice sales boom due to the health trend

Premiumisation is very visible in pasta

Pasta manufacturers focus on natural ingredients to differentiate their products

COMPETITIVE LANDSCAPE

Barilla focuses on adding value by expanding its collection with traditional regional Italian pasta shapes

Gallo aims to regain value share in pasta with innovation that focuses on premiumisation and convenience to add value

Ebro Foods sells its organic food business to concentrate on its premium products

CATEGORY DATA

Table 266 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 267 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 268 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 269 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 270 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 271 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 272 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 273 NBO Company Shares of Rice: % Value 2015-2019
Table 274 LBN Brand Shares of Rice: % Value 2016-2019
Table 275 NBO Company Shares of Pasta: % Value 2015-2019
Table 276 LBN Brand Shares of Pasta: % Value 2016-2019
Table 277 NBO Company Shares of Noodles: % Value 2015-2019
Table 278 LBN Brand Shares of Noodles: % Value 2016-2019
Table 279 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 280 Distribution of Rice by Format: % Value 2014-2019
Table 281 Distribution of Pasta by Format: % Value 2014-2019
Table 282 Distribution of Noodles by Format: % Value 2014-2019
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Butter and Spreads in Spain

HEADLINES

PROSPECTS

Declining demand for margarine and spreads negatively influences performance of overall category

Butter continues to gain share due to healthier perception

Organic and premium products increase their presence in Spanish retailers

COMPETITIVE LANDSCAPE

Health drives Unilever’s innovative commitment

Mercadona innovates with new flavours for butter under private label line Hacendado

New organic and premium launches

CATEGORY DATA

Table 287 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 288 Sales of Butter and Spreads by Category: Value 2014-2019
Table 289 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 290 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 291 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 292 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 293 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 294 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 295 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 296 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 297 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Spain

HEADLINES

PROSPECTS

Health and premiumisation drive growth of cheese

New packaging format from Mercadona offers consumers clarity and convenience

Cheese boosted by increasing production of milk and the development of private label

COMPETITIVE LANDSCAPE

Grupo Lactalis Iberia leads highly fragmented competitive landscape

Mercadona reforms soft cheese shelves

Brands launch Bio references

CATEGORY DATA

Table 298 Sales of Cheese by Category: Volume 2014-2019
Table 299 Sales of Cheese by Category: Value 2014-2019
Table 300 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 301 Sales of Cheese by Category: % Value Growth 2014-2019
Table 302 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 303 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 304 NBO Company Shares of Cheese: % Value 2015-2019
Table 305 LBN Brand Shares of Cheese: % Value 2016-2019
Table 306 Distribution of Cheese by Format: % Value 2014-2019
Table 307 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 308 Forecast Sales of Cheese by Category: Value 2019-2024
Table 309 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 310 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

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