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Country Report

Packaged food in

Packaged Food in Spain

Dec 2018

US$7,150

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Executive Summary

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Moderate growth continues, although at a slower pace

Spain’s packaged food industry continued to register positive retail sales growth in 2018, although growth rates remained moderate and volume sales increases were generally slower than in previous years. The main influences on slower growth were unfavourable socio-economic factors such as population decreases, which means fewer households and lower numbers of people living in these households.

War on food waste suppresses retail volume sales across packaged food

The experiences of the economic crisis have led to many Spanish people placing more value on food and this has led to higher levels of awareness of the importance of not wasting food. At the forefront of campaigns to discourage food wastage has been the website Menos Desperdicio, which in English means “Less Waste”.

Private label remains a strong player despite facing headwinds in some categories

Retailers offering private label products remained prominent among the leading players in packaged food in 2018, with Mercadona a particularly strong player. Indeed, the chained retailer’s Hacendado private label is among the top three names in the majority of packaged food categories.

Modern grocery retailers to become even more dominant in packaged food retailing

Modern grocery retailers is already the dominant distribution channel for packaged food in Spain and the country’s leading chained grocery retailers continue to underline their strong positions with further expansion of their outlet networks. This has resulted in increases in the numbers of outlets and selling space in discounters, supermarkets, hypermarkets and convenience stores.

Strong economy likely to underpin positive performance of packaged food

With Spain’s economy now in full-on recovery mode, GDP growth during the forecast period is likely to be well over the Western European average. Moreover, the unemployment rate is expected to continue falling, with the crucial indicator of youth unemployment having already returned to manageable levels in many parts of the country.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Spain for free.

The Packaged food in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Spain?
What are the major brands in Spain?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Spain

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace

War on food waste suppresses retail volume sales across packaged food

Private label remains a strong player despite facing headwinds in some categories

Modern grocery retailers to become even more dominant in packaged food retailing

Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice

The revival of Spain’s consumer foodservice industry attracts the attention of packaged food players
Inbound tourism remains buoyant, supporting strong growth in the consumer foodservice industry
The arrival of Amazon facilitates the supply of packaged food to consumer foodservice companies

Consumer Foodservice

Spain’s consumer foodservice industry back on track
Strong demand for consumer foodservice among the elderly boosts industry growth rates
Diminishing size of the average household contributing to increasing demand for consumer foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Spain

HEADLINES

PROSPECTS

Innovation drives sales of chocolate confectionery

Premiumisation drives up unit prices

Modern grocery retailers lead sales

COMPETITIVE LANDSCAPE

Nestlé España remains the leading player in chocolate confectionery

Brand manufacturers continue to grow their sales

Manufacturers focus on differentiation and sophistication when developing new products

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Spain

HEADLINES

PROSPECTS

Innovation helps drive gum volume sales

Health awareness reshapes the innovation strategies of manufacturers

Modern grocery retailers continue to gain share

COMPETITIVE LANDSCAPE

Mars España maintains its leading position

Private label continues to gain ground

Mars España relaunches its Orbit White line with a new formula

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 Sales of Gum by Flavour: Rankings 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Spain

HEADLINES

PROSPECTS

Ice cream and frozen desserts driven by rising impulse sales

Healthy eating reshapes innovation

The emergence of mini formats

COMPETITIVE LANDSCAPE

Unilever España leads ice cream and frozen desserts

Ice cream and frozen desserts becoming more concentrated

Innovation is the order of the day

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 47 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 49 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 50 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 51 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 52 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 53 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 54 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 55 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 56 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 57 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 58 Distribution of Ice Cream by Format: % Value 2013-2018
Table 59 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Spain

HEADLINES

PROSPECTS

Savoury snacks continues to perform well

Health concerns reshape innovation

The reinvention of potato chips

COMPETITIVE LANDSCAPE

PepsiCo Foods leads savoury snacks

Kellogg España one of the best performers over the review period

Cynara enters savoury snacks with Chyps de Alcachofa

CATEGORY DATA

Table 64 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 65 Sales of Savoury Snacks by Category: Value 2013-2018
Table 66 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 69 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 70 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 71 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 72 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Spain

HEADLINES

PROSPECTS

Sugar confectionery continues to record positive growth

Health trends shape innovation in sugar confectionery

Manufacturers increasingly focus on modern grocery retailing as a distribution channel

COMPETITIVE LANDSCAPE

Perfetti Van Melle continues to lead sales

Private label gains ground

Mondelez España Commercial launches a new format for its Halls brand

Summary 3 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 75 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 76 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 77 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 79 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 80 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 81 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 82 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 83 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 84 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Spain

HEADLINES

PROSPECTS

Maturity and health concerns hinder the growth of sweet biscuits, snack bars and fruit snacks

Wellness and indulgence

Rising consumer sophistication pushes prices upwards

COMPETITIVE LANDSCAPE

Mondelez España Commercial remains the leading player

Private label fails to gain ground

New Oreo lines targeted at adults

CATEGORY DATA

Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 92 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 93 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 94 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 95 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 96 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 97 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 98 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 99 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 100 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 101 Distribution of Snack Bars by Format: % Value 2013-2018
Table 102 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Spain

HEADLINES

PROSPECTS

The declining birth rate hits the performance of baby food

Prepared baby food benefits from the rise of on-the-go consumption

Premiumisation drives up prices

COMPETITIVE LANDSCAPE

Grupo Nestlé España maintains its lead in baby food

Manufacturers reformulate their products to appeal to health-conscious parents

Nestlé launches ground-breaking innovations within powder milk formula

CATEGORY DATA

Table 107 Sales of Baby Food by Category: Volume 2013-2018
Table 108 Sales of Baby Food by Category: Value 2013-2018
Table 109 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 110 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Baby Food: % Value 2014-2018
Table 112 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 113 Distribution of Baby Food by Format: % Value 2013-2018
Table 114 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 115 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 116 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Spain

HEADLINES

PROSPECTS

The healthy eating trend hampers the performance of butter and spreads

Butter gains share, to the detriment of margarine and spreads

Rising awareness of lactose intolerance drives sales of lactose-free butter and margarine

COMPETITIVE LANDSCAPE

Grupo Unilever España sells its margarine division to KKR

Private label sees uneven performances

Convenience and health shape innovation within butter and spreads

CATEGORY DATA

Table 118 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 119 Sales of Butter and Spreads by Category: Value 2013-2018
Table 120 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 123 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 124 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 125 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 126 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Spain

HEADLINES

PROSPECTS

Economic growth and premiumisation drive sales of cheese

The volatility of raw materials prices brings distribution challenges

Rising awareness of lactose intolerance drives sales of lactose-free cheese

COMPETITIVE LANDSCAPE

Grupo Lactalis Iberia maintains its lead in cheese

Private label loses share

Innovation brings dynamism to cheese

CATEGORY DATA

Table 129 Sales of Cheese by Category: Volume 2013-2018
Table 130 Sales of Cheese by Category: Value 2013-2018
Table 131 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 132 Sales of Cheese by Category: % Value Growth 2013-2018
Table 133 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 134 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 135 NBO Company Shares of Cheese: % Value 2014-2018
Table 136 LBN Brand Shares of Cheese: % Value 2015-2018
Table 137 Distribution of Cheese by Format: % Value 2013-2018
Table 138 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 139 Forecast Sales of Cheese by Category: Value 2018-2023
Table 140 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Spain

HEADLINES

PROSPECTS

Growing scepticism of dairy products hampers consumption

Other milk alternatives records the highest growth

Fresh milk grows as consumers go all-natural

COMPETITIVE LANDSCAPE

Mercadona leads drinking milk products

Corporación Alimentaria Peñasanta (CAPSA) launches organic dairy products Asana

Innovation drives the development of flavoured milk drinks

CATEGORY DATA

Table 142 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 143 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 144 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 146 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 147 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 148 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Spain

HEADLINES

PROSPECTS

The negative opinion of dairy products hampers the performance of other dairy

The recovery of foodservice favours sales of dairy desserts

Growing premiumisation of the offer drives up unit prices

COMPETITIVE LANDSCAPE

Danone leads other dairy

Private label holds up

Danone invests in boosting production of its line Danet

CATEGORY DATA

Table 153 Sales of Other Dairy by Category: Volume 2013-2018
Table 154 Sales of Other Dairy by Category: Value 2013-2018
Table 155 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 156 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 157 Sales of Cream by Type: % Value 2013-2018
Table 158 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 159 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 160 Distribution of Other Dairy by Format: % Value 2013-2018
Table 161 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 162 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Spain

HEADLINES

PROSPECTS

Yoghurt and sour milk products declines as consumers turn their backs on dairy products

Sour milk products grows, driven by the entry of leading Spanish retailer Mercadona

Yoghurt manufacturers commit to indulgence

COMPETITIVE LANDSCAPE

Danone leads yoghurt and sour milk products

Pastoret de la Segarra capitalises on the growing demand for artisanal products

Danone launches a line of dairy-free yoghurt under the Alpro brand

CATEGORY DATA

Table 165 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 166 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 169 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 170 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 171 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 172 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Spain

HEADLINES

PROSPECTS

Sunflower oil the best performer in volume terms as falling prices spur sales

Soy oil registers strong growth due to its rising reputation as a healthy oil

Unit price increases continue to stifle demand for olive oil

COMPETITIVE LANDSCAPE

Mercadona’s private label products underpin the retailer’s leading position

Deoleo SA remains the leading manufacturer of branded products

Sovena weathers the storm of declining demand for its olive oil

CATEGORY DATA

Table 177 Sales of Edible Oils by Category: Volume 2013-2018
Table 178 Sales of Edible Oils by Category: Value 2013-2018
Table 179 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 180 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 181 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 182 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 183 Distribution of Edible Oils by Format: % Value 2013-2018
Table 184 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 185 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Spain

HEADLINES

PROSPECTS

Rising demand for convenience among busy urban-dwellers to spur sales growth

Chilled ready meals, prepared salads the strongest performers as freshness matters

Italian, Spanish dishes continue to dominate sales in frozen and chilled ready meals

COMPETITIVE LANDSCAPE

Mercadona leads as private label dominates

Grupo Nestlé España maintains its position as the leading branded player

Pescanova is among the most dynamic players due to the launch of new products

CATEGORY DATA

Table 188 Sales of Ready Meals by Category: Volume 2013-2018
Table 189 Sales of Ready Meals by Category: Value 2013-2018
Table 190 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 191 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 192 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 193 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 194 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 195 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 196 Distribution of Ready Meals by Format: % Value 2013-2018
Table 197 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 198 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Spain

HEADLINES

PROSPECTS

Further moderate growth ahead for sauces, dressings and condiments

Dips continues to register stellar growth on the back of rising demand for hummus

Innovation likely to remain key the generating higher sales

COMPETITIVE LANDSCAPE

Unilever maintains its position as the leading branded player

Private label remains the category’s major player, led by Mercadona

Advertising remains a prominent aspect of sauces, dressings and condiments

CATEGORY DATA

Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 205 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Spain

HEADLINES

PROSPECTS

Strong sales growth ahead for soup

Chilled soup set to be the big winner over the forecast period

Demand for dehydrated soup to continue falling

COMPETITIVE LANDSCAPE

Gallina Blanca still in the lead through its traditional products despite losing share

Second-placed Mercadona continues to gain on Gallina Blanca

Gazpacho giants continue to battle it out for leadership in chilled soup

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2013-2018
Table 214 Sales of Soup by Category: Value 2013-2018
Table 215 Sales of Soup by Category: % Volume Growth 2013-2018
Table 216 Sales of Soup by Category: % Value Growth 2013-2018
Table 217 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 218 NBO Company Shares of Soup: % Value 2014-2018
Table 219 LBN Brand Shares of Soup: % Value 2015-2018
Table 220 Distribution of Soup by Format: % Value 2013-2018
Table 221 Forecast Sales of Soup by Category: Volume 2018-2023
Table 222 Forecast Sales of Soup by Category: Value 2018-2023
Table 223 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 224 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Spain

HEADLINES

PROSPECTS

Sales set to continue declining due to concerns over high sugar content

Innovation the key to combating the maturity of demand in jams and preserves

Honey to outperform all other sweet spreads categories

COMPETITIVE LANDSCAPE

Nocilla by Idilia Foods remains the leading sweet spreads brand

Domestic brands continue to lead sales, leaving their international rivals behind

Private label remains the leading player in sweet spreads despite declining influence

CATEGORY DATA

Table 225 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 226 Sales of Sweet Spreads by Category: Value 2013-2018
Table 227 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 228 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 229 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 230 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 231 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 232 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 233 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 234 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 236 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Spain

HEADLINES

PROSPECTS

Health concerns continue to suppress the growth potential of baked goods

Rising interest in muffins one bright spot in otherwise moribund category of cakes

Pastries set to continue outperforming bread and cakes

COMPETITIVE LANDSCAPE

Artisanal players remain dominant

Panrico continues to lead sales of branded baked goods

Private label continues to struggle as Lidl improves its position

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2013-2018
Table 238 Sales of Baked Goods by Category: Value 2013-2018
Table 239 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 240 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 241 Sales of Pastries by Type: % Value 2013-2018
Table 242 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 243 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 244 Distribution of Baked Goods by Format: % Value 2013-2018
Table 245 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 246 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Spain

HEADLINES

PROSPECTS

Sales to continue declining due to demographic trends and concerns over sugar

Products that are seen as healthier to generate the best performances

Convenience likely to minimise the effects of negative trends on sales growth

COMPETITIVE LANDSCAPE

Kellogg Co remains the leading company in breakfast cereals

Private label continues to present a strong challenge to the leading brands

Product innovation the key to success, with numerous new launches seen in 2018

CATEGORY DATA

Table 249 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 250 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 253 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 255 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Spain

HEADLINES

PROSPECTS

Consumers shy away from processed fruit and vegetables, preferring fresh options

Spaniards broaden the variety of frozen processed vegetables that they eat

Frozen processed fruit again the most dynamic category

COMPETITIVE LANDSCAPE

Frozen processed food specialist Findus leads processed fruit and vegetables

Private label continues to dominate sales

Innovation continues to drive growth in sales

CATEGORY DATA

Table 260 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 261 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 263 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 264 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 265 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 266 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 267 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Spain

HEADLINES

PROSPECTS

Health and wellness trend influences trends in processed meat

Processed meat substitutes continues to register very strong growth

Price considerations and convenience dictate trends in processed seafood

COMPETITIVE LANDSCAPE

Sigma Alimentos remains the leading branded player

Frozen processed seafood players respond to challenges

Private label remains a major force in processed meat and seafood

CATEGORY DATA

Table 272 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 273 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 275 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 276 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 277 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 279 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 280 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 281 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 282 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 283 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Spain

HEADLINES

PROSPECTS

Rice benefits from its healthy image and broadening consumer tastes

Pasta set to take advantage of value-added image to maximise growth

Noodles to continue rising from a low base due to high demand for convenience

COMPETITIVE LANDSCAPE

Private label players continue to prosper

Chilled pasta brands remain among the most dynamic players

Premium brands benefiting from improving economy as economy brands struggle

CATEGORY DATA

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 295 NBO Company Shares of Rice: % Value 2014-2018
Table 296 LBN Brand Shares of Rice: % Value 2015-2018
Table 297 NBO Company Shares of Pasta: % Value 2014-2018
Table 298 LBN Brand Shares of Pasta: % Value 2015-2018
Table 299 NBO Company Shares of Noodles: % Value 2014-2018
Table 300 LBN Brand Shares of Noodles: % Value 2015-2018
Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 302 Distribution of Rice by Format: % Value 2013-2018
Table 303 Distribution of Pasta by Format: % Value 2013-2018
Table 304 Distribution of Noodles by Format: % Value 2013-2018
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Spain

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Executive Summary

New Report Guarantee

Moderate growth continues, although at a slower pace

War on food waste suppresses retail volume sales across packaged food

Private label remains a strong player despite facing headwinds in some categories

Modern grocery retailers to become even more dominant in packaged food retailing

Strong economy likely to underpin positive performance of packaged food

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Table of Contents

Packaged Food in Spain

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace

War on food waste suppresses retail volume sales across packaged food

Private label remains a strong player despite facing headwinds in some categories

Modern grocery retailers to become even more dominant in packaged food retailing

Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Spain

HEADLINES

PROSPECTS

Innovation drives sales of chocolate confectionery

Premiumisation drives up unit prices

Modern grocery retailers lead sales

COMPETITIVE LANDSCAPE

Nestlé España remains the leading player in chocolate confectionery

Brand manufacturers continue to grow their sales

Manufacturers focus on differentiation and sophistication when developing new products

CATEGORY DATA

Gum in Spain

HEADLINES

PROSPECTS

Innovation helps drive gum volume sales

Health awareness reshapes the innovation strategies of manufacturers

Modern grocery retailers continue to gain share

COMPETITIVE LANDSCAPE

Mars España maintains its leading position

Private label continues to gain ground

Mars España relaunches its Orbit White line with a new formula

CATEGORY DATA

Ice Cream and Frozen Desserts in Spain

HEADLINES

PROSPECTS

Ice cream and frozen desserts driven by rising impulse sales

Healthy eating reshapes innovation

The emergence of mini formats

COMPETITIVE LANDSCAPE

Unilever España leads ice cream and frozen desserts

Ice cream and frozen desserts becoming more concentrated

Innovation is the order of the day

CATEGORY DATA

Savoury Snacks in Spain

HEADLINES

PROSPECTS

Savoury snacks continues to perform well

Health concerns reshape innovation

The reinvention of potato chips

COMPETITIVE LANDSCAPE

PepsiCo Foods leads savoury snacks

Kellogg España one of the best performers over the review period

Cynara enters savoury snacks with Chyps de Alcachofa

CATEGORY DATA

Sugar Confectionery in Spain

HEADLINES

PROSPECTS

Sugar confectionery continues to record positive growth

Health trends shape innovation in sugar confectionery

Manufacturers increasingly focus on modern grocery retailing as a distribution channel