Packaged Food in Sweden

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Sweden?
  • Which are the leading brands in Packaged Food in Sweden?
  • How are products distributed in Packaged Food in Sweden?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice suffers as consumers adhere to government social distancing and crowding measures to limit the spread of COVID-19 Strong omnichannel suppliers are able to offset losses in on-trade sales, while pure foodservice suppliers look to various strategies to cope with the effects of the pandemic Suppliers cater to the increasing demand for healthier and more ethical and sustainable products to expand their potential customer base
Consumer Foodservice
Online and home delivery services set to continue to add dynamism to consumer foodservice in the forecast period Prolonged COVID-19-related limitations set to slow recovery, although restrictions on international travel retain a large captive audience for consumer foodservice in and out of holiday periods Consumer foodservice players look to environmentally-friendly strategies and healthier menus to improve their image in a reduced arena
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Sweden

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs concerned consumers into buying chocolate confectionery
Innovation, premiumisation supporting value sales in 2020
Rising health concerns yet to spark meaningful product development

RECOVERY AND OPPORTUNITIES

Consumers will still prefer brands in forecast period with distrust of private label
Health trends will gradually slow volume sales
Seasonal innovation can deliver more growth

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Sweden

KEY DATA FINDINGS

2020 IMPACT

Gum consumption patterns heavily disrupted by onset of COVID-19
Monolithic competitive environment continues to inhibit product development, differentiation
Sugar trends continue to shape sales

RECOVERY AND OPPORTUNITIES

Retail changes can be addressed with innovation and rethink on impulse position
Challenge to create differentiation
Stronger health positions will see rising demand, but potential for radical innovation

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Sweden

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates negative volume trends in sugar confectionery
Consumer health anxiety sees lift in medicated products
Liquorice benefits from natural demand and premiumisation

RECOVERY AND OPPORTUNITIES

Smaller pack sizes can tick health, convenience and impulse boxes in forecast period
Product development should include premium and other segmentation
Health remains the unexploited value driver

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Sweden

KEY DATA FINDINGS

2020 IMPACT

Consumer health concerns due to COVID-19 pandemic support sales growth in 2020
Indulgence trends still key and trend goes into overdrive
Functionality that addresses new dietary trends sustains value

RECOVERY AND OPPORTUNITIES

Scope for premiumisation to drive value growth over the forecast period
Sustainability set to grow even more in importance in sweet biscuits, snack bars and fruit snacks
Dynamism set to encourage more entrants and share fragmentation

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Sweden

KEY DATA FINDINGS

2020 IMPACT

Ice cream and frozen desserts take pandemic in stride
Emergence of healthier products in line with broader trends, but helped along by COVID-19
Polarisation in taste trends driving sales in 2020

RECOVERY AND OPPORTUNITIES

Improving impulse price points could support sales in forecast period
Sustainability marching alongside health
Convenience trends set to strengthen demand for frozen desserts and take-home ice cream in forecast period

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Sweden

KEY DATA FINDINGS

2020 IMPACT

Pandemic widens savoury snack consumption window for stay-at-home Swedes
Premiumisation, novelty, health trends continue to drive value
Revamping traditional savoury biscuits delivers reward

RECOVERY AND OPPORTUNITIES

Smaller packs meet health and convenience trends
Private label will increasingly impact value development
Rapidly evolving health trends will continue to offer opportunity

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Sweden

KEY DATA FINDINGS

2020 IMPACT

Light touch lockdown for COVID-19 means little change to baby food sales
Organic trends strengthened by onset of virus
Convenience still driving demand, development in 2020

RECOVERY AND OPPORTUNITIES

Premium, super premium development and aligning infant dietary trends with parents
Private label set to make evolutionary leap
Blunting stigma of milk formula and strengthening position in other ways can accelerate volume growth

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Sweden

KEY DATA FINDINGS

2020 IMPACT

Virus lifts retail sales as consumers stay home and eat
Health awareness, demand for ‘natural’ products favour and strengthen butter
Margarine and spreads benefit from lower prices despite consumer health concerns

RECOVERY AND OPPORTUNITIES

Sustainability, science and pricing can help margarine recapture initiative
Plant based trends may inhibit butter, but offer opportunity for meaningful product development
Private label, downturn will impact price development

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Sweden

KEY DATA FINDINGS

2020 IMPACT

Retail cheese sales benefit from consumer reaction to COVID-19
Price growth stunted by economic concerns, private label and imports
Health awareness and dietary trends set to reverse declining per capita consumption

RECOVERY AND OPPORTUNITIES

Sustainability and better animal welfare will favour domestic producers
Vegan cheese still struggles, but demand will strengthen over the forecast period
Artisanal trends set to strengthen over the forecast period, underpinning price growth

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Sweden

KEY DATA FINDINGS

2020 IMPACT

Consumers stay at home during pandemic and resurrect drinking milk products
Health and lifestyle concerns accelerate, drive demand for lactose-free
Milk alternatives benefits from sustainability trends

RECOVERY AND OPPORTUNITIES

Private label set to make gains, slowing price development
Function demand set to rise in aftermath of pandemic
Sustainability trends set to widen, driven by younger consumers

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Sweden

KEY DATA FINDINGS

2020 IMPACT

Pandemic lifts volume sales of yoghurt and sour milk products
Health awareness spikes, supporting increase in consumer demand
Lactose-free still thrives, buoyed by consumer uncertainty surrounding diet

RECOVERY AND OPPORTUNITIES

Plant-based products set to emerge more strongly
Private label will stand toe to toe with branded products impacting value
Packaging innovation offers opportunity to differentiate

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Sweden

KEY DATA FINDINGS

2020 IMPACT

Housebound Swedes boost other dairy by cooking more
Function, protein promise delivers price growth
Convenience trends still key despite consumers working from home

RECOVERY AND OPPORTUNITIES

Condensed milk can see wider consumption outside baking
Plant based products emerge as driver, not substitute for lactose free
Price development set to slow over the forecast period

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Sweden

KEY DATA FINDINGS

2020 IMPACT

COVID-19 means Swedes spend more time cooking at home with healthier ingredients, boosting sales of edible oils
Di Luca & Di Luca benefits from premium offering while ICA competes with cheaper private label options
Standards slip, as misbranding erodes consumer trust in certain products

RECOVERY AND OPPORTUNITIES

Olive oil continues to benefit from healthy image over the forecast period
Corn oil struggles over the forecast period as consumers switch to healthier and tastier alternatives
Rapeseed oil will remain popular, while the overall private label share grows over the forecast period

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Sweden

KEY DATA FINDINGS

2020 IMPACT

Dinner mixes and comforting ready meals the standout performers as consumers seek familiarity at home in response to COVID-19
Dafgårds takes the lead thanks to new and improved image
VegMe wins consumers over with tasty, meat-free ready meals

RECOVERY AND OPPORTUNITIES

Producers look to introduce healthier, more natural and better tasting options in the forecast period
Fish on the menu as consumers seek convenience and affordable options
Foodservice provides stiff challenge to sales of chilled ready meals over the forecast period

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Sweden

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 leads to a strong increase in sales, as sauces, dressings and condiments benefit a surge in home cooking
Private label gains ground with a diverse product offering
Struggling dry sauces sales receive a welcome boost in the form of the Swedish craze for Mexican food

RECOVERY AND OPPORTUNITIES

Sriracha will add spice to the relatively stagnant category of mayonnaise over the forecast period
Growing variety seen in dips as demand increases in the forecast period
Swedes will continue to embrace Asian food, boosting sales of fish, soy and chili sauces

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Sweden

KEY DATA FINDINGS

2020 IMPACT

Swedes spend more time at home baking and cooking amidst the COVID-19 pandemic, creating heightened demand for sweet spreads in 2020
BoB benefits from long standing reputation and good taste
Nutella remains king in chocolate spreads

RECOVERY AND OPPORTUNITIES

Peanut butter draws the attention of a diverse range of consumers over the forecast period
Jams and preserves is expected to retain its popularity as a traditional favourite
Local honey expected to create a buzz in Sweden

CATEGORY DATA

Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 216 Sales of Sweet Spreads by Category: Value 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Sweden

KEY DATA FINDINGS

2020 IMPACT

Swedish consumers reach for comforting favourites amidst the uncertainty of the pandemic, boosting sales of soup
Kelda retains lead with traditional range
Soup and ready meals go head to head for the same consumers

RECOVERY AND OPPORTUNITIES

Soup may struggle over the forecast period as consumers switch to more interesting alternatives for lunch
The trend towards vegetarianism helps to stimulate extra demand in a mature category in the forecast period
Instant and dehydrated soup to suffer from an outdated and unhealthy image over the forecast period

CATEGORY DATA

Table 227 Sales of Soup by Category: Volume 2015-2020 Table 228 Sales of Soup by Category: Value 2015-2020 Table 229 Sales of Soup by Category: % Volume Growth 2015-2020 Table 230 Sales of Soup by Category: % Value Growth 2015-2020 Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 232 NBO Company Shares of Soup: % Value 2016-2020 Table 233 LBN Brand Shares of Soup: % Value 2017-2020 Table 234 Distribution of Soup by Format: % Value 2015-2020 Table 235 Forecast Sales of Soup by Category: Volume 2020-2025 Table 236 Forecast Sales of Soup by Category: Value 2020-2025 Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Sweden

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) increases frequency of sit-down breakfasts to boost sales of baked goods
COVID-19 increases the convenience appeal of packaged baked goods although unpackaged and other breakfast alternatives limit packaged sales
Pågen responds to healthy eating and added-value demands to retain leading position

RECOVERY AND OPPORTUNITIES

Strong health trend favours “fresher and healthier” unpackaged baked goods, while residual home-baking trend boosts dessert mixes
More and more consumers seek convenience, high-quality baked goods and convivial shopping in small artisan bakeries
Street food operators respond to health and quality demands to offer growth avenue in the forecast period

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2015-2020 Table 240 Sales of Baked Goods by Category: Value 2015-2020 Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 243 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 244 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 245 Distribution of Baked Goods by Format: % Value 2015-2020 Table 246 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 247 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Sweden

KEY DATA FINDINGS

2020 IMPACT

Home seclusion sees consumers use added time to prepare and consume breakfast cereals before studying or working from home
The pandemic intensifies already strong health and wellness trend to favour hot cereals and muesli and granola
Lantmännen Cerealia leverages new product development and health-positioning of Axa hot cereals to retain leading position

RECOVERY AND OPPORTUNITIES

Positive growth anticipated as health-positioning boosts sales of key breakfast cereals, although obesity concerns likely to see a move away from children’s options
Manufacturers are required to incorporate health and premium aspects to stay or forge ahead of an increasingly dynamic and competitive field
The developing offer of health and premium options enables private label to increase pressure on branded players

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 251 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 254 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 256 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Sweden

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) boosts sales of processed meat and seafood as home seclusion increases at-home meal consumption occasions
Long and short shelf life products enjoy spike in demand as consumers require durable and fresh options, while health and environmental factors push meat substitutes to the fore
Health, animal welfare and sustainability trends stimulate strong new product development in dynamic meat substitutes

RECOVERY AND OPPORTUNITIES

Return to pre-COVID-19 lifestyles and stockpiling set to limit at-home consumption and hamper short-term retail sales
Chilled processed meat and seafood is predicted to perform well as players leverage fresher, healthier and convenience trends
Strong health and environmental trends set to increase the demand for meat substitutes

CATEGORY DATA

Table 261 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 262 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 265 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 266 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 269 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 270 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 271 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 272 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 273 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Sweden

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) provides impetus for home use of processed fruit and vegetables as consumers work and study remotely and limit foodservice visits
Healthy eating, versatility and convenience needs spike sales of processed fruit and vegetables
Private label dominates through new product development aimed at offering healthier, more premium products with good price-quality ratios

RECOVERY AND OPPORTUNITIES

Slower retail sales growth anticipated as enduring appeal of fresh alternatives and return to normalcy weaken sales drivers
Manufacturers set to enhance sustainability- and health-orientated aspects to stimulate value growth
Strong positioning, investment and wide availability set to consolidate private label dominance in processed fruit and vegetables

CATEGORY DATA

Table 277 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 278 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 281 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 282 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 283 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 284 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Sweden

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) leads to high stockpiling, while consumers also turn to familiar staples during the pandemic to produce a spike in sales
Plain noodles sees the highest retail growth rates by offering versatile and trendy meal options as home consumption occasions increase
Household economic constraints and good price-quality ratios enhance the position of private label during the pandemic

RECOVERY AND OPPORTUNITIES

A slowdown is expected in 2021 as key pandemic growth drivers weaken, but the popularity and development of rice and pasta promise subsequent upturn
Manufacturers expected to invest in healthier options and newer and more dynamic consumer base to drive value growth
Plain noodles is set to register the fastest growth as Asian food grows in popularity, range and availability

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 296 NBO Company Shares of Rice: % Value 2016-2020 Table 297 LBN Brand Shares of Rice: % Value 2017-2020 Table 298 NBO Company Shares of Pasta: % Value 2016-2020 Table 299 LBN Brand Shares of Pasta: % Value 2017-2020 Table 300 NBO Company Shares of Noodles: % Value 2016-2020 Table 301 LBN Brand Shares of Noodles: % Value 2017-2020 Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 303 Distribution of Rice by Format: % Value 2015-2020 Table 304 Distribution of Pasta by Format: % Value 2015-2020 Table 305 Distribution of Noodles by Format: % Value 2015-2020 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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