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Country Report

Packaged food in

Packaged Food in Switzerland

Dec 2018

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Executive Summary

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Packaged food registers slight retail value growth

With competition growing among players in packaged food over the review period, retailers and brand owners deployed different strategies to establish differentiation and appeal to Swiss consumers. Some chose to focus on local products and the Swissness theme, as it offers assurance around safety and quality while supporting local employment and the economy.

The health and wellness trend continues to shape demand for packaged food

The strong health and wellness trend continued to impact most packaged food products in 2018 as health considerations remained an important factor in the purchasing decisions of Swiss consumers. Awareness of healthy lifestyles continued to rise amongst Swiss consumers, as did the consequent demand for a healthy, balanced diet.

Private label strengthens its position in packaged food

Packaged food has been faced with an increasingly tougher competitive environment and major players such as Migros Genossenschaftsbund and Coop Genossenschaft increased the focus on their private label ranges in order to compete with the continued expansion of the German discounters. The more competitive prices offered by private label continued to expand its appeal over the review period as savvy consumers increasingly looked to make purchases based on the best price-quality ratio.

Supermarkets leads distribution channels while discounters gains share

Supermarkets is by far the most important sales channel for packaged food, with this largely due to the strength of Migros and Coop in Swiss retailing in general. During the forecast period, Migros and Coop, due to their strong customer loyalty, extensive retail networks and large range of private label products, are not expected to relinquish their positions as the leading supermarkets in Switzerland.

Positive albeit moderate growth over the forecast period

Packaged food is expected to achieve a positive performance over the forecast period, benefiting from manufacturers’ investment in research and development of new products and solutions. Health and wellness is predicted to remain the main growth driver, supported by the snacking trend and the search for increased convenience.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Switzerland for free.

The Packaged food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Switzerland?
What are the major brands in Switzerland?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Switzerland

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns

Consumer Foodservice

Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Switzerland

HEADLINES

PROSPECTS

Low growth expected over the forecast period

Further premiumisation expected over the forecast period

Countlines expected to remain the best performer despite challenges

COMPETITIVE LANDSCAPE

Migros Genossenschaftsbund is set to remain the leading player

Chocoladefabriken Lindt & Sprüngli is expected to strengthen its impulse portfolio

Nestlé Suisse innovates with pink chocolate

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2018
Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Chocolate Confectionery in Switzerland

HEADLINES

PROSPECTS

Low growth expected over the forecast period

Further premiumisation expected over the forecast period

Countlines expected to remain the best performer despite challenges

COMPETITIVE LANDSCAPE

Migros Genossenschaftsbund is set to remain the leading player

Chocoladefabriken Lindt & Sprüngli is expected to strengthen its impulse portfolio

Nestlé Suisse innovates with pink chocolate

Summary 3 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 30 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 31 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 32 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 33 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 34 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 35 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 36 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 37 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 38 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 39 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 40 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Switzerland

HEADLINES

PROSPECTS

Self-checkouts expected to remain an important threat to growth

Gum’s performance to be influenced by health and wellness concerns

Prospects are not bright for Swiss gum

COMPETITIVE LANDSCAPE

Mondelez Schweiz to remain the leading player

Bubble gum to suffer, while FF sugar-free gum is set to do well

A dynamic category with innovative launches ahead

CATEGORY DATA

Table 42 Sales of Gum by Category: Volume 2013-2018
Table 43 Sales of Gum by Category: Value 2013-2018
Table 44 Sales of Gum by Category: % Volume Growth 2013-2018
Table 45 Sales of Gum by Category: % Value Growth 2013-2018
Table 46 Sales of Gum by Flavour: Rankings 2013-2018
Table 47 NBO Company Shares of Gum: % Value 2014-2018
Table 48 LBN Brand Shares of Gum: % Value 2015-2018
Table 49 Distribution of Gum by Format: % Value 2013-2018
Table 50 Forecast Sales of Gum by Category: Volume 2018-2023
Table 51 Forecast Sales of Gum by Category: Value 2018-2023
Table 52 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Switzerland

HEADLINES

PROSPECTS

Healthy ice cream: just a fad?

Innovation will be essential

Positive performance expected over the forecast period

COMPETITIVE LANDSCAPE

Unilever Schweiz leads

Swissness and limited editions will remain success factors

No sugar tax but a sugar-cutting agreement?

CATEGORY DATA

Table 54 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 55 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 56 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 57 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 58 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 60 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 61 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 62 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 63 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 64 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 65 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 66 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 67 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 68 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 69 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 70 Distribution of Ice Cream by Format: % Value 2013-2018
Table 71 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 72 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 73 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 74 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Switzerland

HEADLINES

PROSPECTS

The health and wellness trend is expected to continue

On-the-go snacking to sustain value growth

Positive performance expected over the forecast period

COMPETITIVE LANDSCAPE

Zweifel Pomy-Chips to remain the leading player

Lighter, healthier and more-natural new product launches expected

Provenance to remain a key USP

Summary 4 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 76 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 77 Sales of Savoury Snacks by Category: Value 2013-2018
Table 78 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 79 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 81 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 82 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 83 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 84 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 85 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Switzerland

HEADLINES

PROSPECTS

Health consciousness expected to impact sugar confectionery

Medicated confectionery and mints will continue to flourish

Innovation will remain a key priority

COMPETITIVE LANDSCAPE

Migros to lead sales of sugar confectionery

Focus will be on targeting adult consumers

More threats ahead

Summary 5 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 87 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 88 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 89 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 90 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 91 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 92 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 93 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 94 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 95 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 96 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 97 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland

HEADLINES

PROSPECTS

Health and convenience to sustain value performance

Fruit snacks to remain the best performer

Flat performance expected over the forecast period

COMPETITIVE LANDSCAPE

Migros Genossenschaftsbund expected to lead sales

Dynamism expected within sweet biscuits, snack bars and fruit snacks

More segmentation, premiumisation and transparency expected

CATEGORY DATA

Table 99 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 100 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 101 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 102 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 104 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 105 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 106 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 107 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 108 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 109 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 110 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 111 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 112 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 113 Distribution of Snack Bars by Format: % Value 2013-2018
Table 114 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 115 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 116 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 117 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Switzerland

HEADLINES

PROSPECTS

Breastfeeding rates to remain stable in Switzerland

Milk formula is expected to see a positive performance

Baby food is set to continue to grow

COMPETITIVE LANDSCAPE

Nestlé will continue to lead baby food

Migros launches an organic baby food range

Innovations are expected

CATEGORY DATA

Table 119 Sales of Baby Food by Category: Volume 2013-2018
Table 120 Sales of Baby Food by Category: Value 2013-2018
Table 121 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 122 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Baby Food: % Value 2014-2018
Table 124 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 125 Distribution of Baby Food by Format: % Value 2013-2018
Table 126 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 127 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 128 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Switzerland

HEADLINES

PROSPECTS

The health and wellness trend is set to negatively impact butter and spreads

Veganism will further impact the growth of butter and animal-based fats...

but butter is expected to benefit from its long tradition in Switzerland

COMPETITIVE LANDSCAPE

Swiss consumers will continue to favour domestic butter and spreads

Limited growth opportunities for butter and spreads

Unit prices are expected to increase slightly over the forecast period

CATEGORY DATA

Table 130 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 131 Sales of Butter and Spreads by Category: Value 2013-2018
Table 132 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 133 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 134 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 135 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 136 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 137 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 138 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 139 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Switzerland

HEADLINES

PROSPECTS

Domestic cheese will continue to show resilience

The snacking trend is expected to positively impact the performance of cheese

Cheese manufacturers benefit by playing the “Swissness” card

COMPETITIVE LANDSCAPE

Migros will remain the leading player

Different strategies employed to sustain interest

Unit prices are expected to decrease

CATEGORY DATA

Table 141 Sales of Cheese by Category: Volume 2013-2018
Table 142 Sales of Cheese by Category: Value 2013-2018
Table 143 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 144 Sales of Cheese by Category: % Value Growth 2013-2018
Table 145 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 146 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 147 NBO Company Shares of Cheese: % Value 2014-2018
Table 148 LBN Brand Shares of Cheese: % Value 2015-2018
Table 149 Distribution of Cheese by Format: % Value 2013-2018
Table 150 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 151 Forecast Sales of Cheese by Category: Value 2018-2023
Table 152 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Switzerland

HEADLINES

PROSPECTS

Declining milk consumption is set to continue over the forecast period

More Swiss consumers are expected to opt for milk alternatives and goat milk

Campaigns to promote milk consumption are set to intensify

COMPETITIVE LANDSCAPE

Migros set to continue to lead

Innovation will remain limited

Private label will remain the dominant player

CATEGORY DATA

Table 154 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 155 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 156 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 157 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 158 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 159 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 160 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 161 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 162 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 163 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 164 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Switzerland

HEADLINES

PROSPECTS

Healthy nutrition set to negatively impact other dairy

Other dairy is a mature category

Sales through discounters are expected to increase

COMPETITIVE LANDSCAPE

No major shifts are expected in the competitive landscape

Diversification will remain key

Private label to remain dominant despite the challenging environment

CATEGORY DATA

Table 165 Sales of Other Dairy by Category: Volume 2013-2018
Table 166 Sales of Other Dairy by Category: Value 2013-2018
Table 167 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 168 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 169 Sales of Cream by Type: % Value 2013-2018
Table 170 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 171 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 172 Distribution of Other Dairy by Format: % Value 2013-2018
Table 173 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 174 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 175 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Switzerland

HEADLINES

PROSPECTS

Health and wellness, snacking and freshness will remain key growth drivers

Yoghurt manufacturers are expected to continue their efforts to reduce sugar

Positive, albeit modest, growth expected over the forecast period

COMPETITIVE LANDSCAPE

Migros will remain the undisputed leader over the forecast period

Sugar-free yoghurt and sour milk products will remain a hot topic

Private label to continue accounting for the bulk of share

CATEGORY DATA

Table 177 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 178 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 179 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 180 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 181 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 182 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 183 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 184 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 185 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 186 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 187 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Switzerland

HEADLINES

PROSPECTS

Extra virgin olive oil leads sales, despite concerns over fraudulent labelling

Strong euro leads to less cross-border shopping and pushes domestic sales

High-quality premium oils drive sales

COMPETITIVE LANDSCAPE

Migros remains undisputed leader

Private label dominates sales

SALOV records most dynamic growth

CATEGORY DATA

Table 189 Sales of Edible Oils by Category: Volume 2013-2018
Table 190 Sales of Edible Oils by Category: Value 2013-2018
Table 191 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 192 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 193 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 194 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 195 Distribution of Edible Oils by Format: % Value 2013-2018
Table 196 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 197 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 198 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 199 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Switzerland

HEADLINES

PROSPECTS

Consumers with busy lifestyles seeking healthy and convenient food

New retailing formats impact ready meals

Prepared salads leads growth

COMPETITIVE LANDSCAPE

Migros remains clear leader

New product launches including organic, super food and grains

Meal kits encourage home cooking

CATEGORY DATA

Table 200 Sales of Ready Meals by Category: Volume 2013-2018
Table 201 Sales of Ready Meals by Category: Value 2013-2018
Table 202 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 203 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 204 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 205 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 206 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 207 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 208 Distribution of Ready Meals by Format: % Value 2013-2018
Table 209 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 210 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 211 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 212 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Switzerland

HEADLINES

PROSPECTS

Natural ingredients increasingly key to success

Soy sauces continues to lead growth

Moderate prospects, with convenient and innovative products pushing sales

COMPETITIVE LANDSCAPE

Migros leads sales, closely followed by Nestlé Suisse

Zweifel Pomy Chips leads growth

Multinationals maintain strong hold, but domestic rivals on the rise

CATEGORY DATA

Table 213 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 214 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 215 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 216 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 217 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 218 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 219 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 220 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 221 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 222 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 223 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 224 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Switzerland

HEADLINES

PROSPECTS

Chilled soup posts stellar performance

Consumers demanding natural ingredients

Further growth expected over coming years

COMPETITIVE LANDSCAPE

Unilever remains leading player

Nestlé Suisse ranks second, with multinationals dominating sales

PepsiCo Beverages Switzerland performing strongly

CATEGORY DATA

Table 225 Sales of Soup by Category: Volume 2013-2018
Table 226 Sales of Soup by Category: Value 2013-2018
Table 227 Sales of Soup by Category: % Volume Growth 2013-2018
Table 228 Sales of Soup by Category: % Value Growth 2013-2018
Table 229 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 230 NBO Company Shares of Soup: % Value 2014-2018
Table 231 LBN Brand Shares of Soup: % Value 2015-2018
Table 232 Distribution of Soup by Format: % Value 2013-2018
Table 233 Forecast Sales of Soup by Category: Volume 2018-2023
Table 234 Forecast Sales of Soup by Category: Value 2018-2023
Table 235 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 236 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Switzerland

HEADLINES

PROSPECTS

Honey records most dynamic growth

Rising demand for smaller pack sizes

Sugar content threatens sales

COMPETITIVE LANDSCAPE

Migros remains number one player

Consumers demanding regional products

Manufacturers building on health and wellness trends

CATEGORY DATA

Table 237 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 238 Sales of Sweet Spreads by Category: Value 2013-2018
Table 239 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 240 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 241 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 242 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 243 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 244 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 245 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 246 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 247 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 248 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Switzerland

HEADLINES

PROSPECTS

Baked goods to be negatively impacted by health and wellness

Expected threat from the snacking trend

Greater number of initiatives to generate interest in baked goods

COMPETITIVE LANDSCAPE

Artisanal players continue to dominate baked goods

Greater quantity of grains and cereals expected

In-store bakeries expected to positively contribute to discounter share increase

CATEGORY DATA

Table 249 Sales of Baked Goods by Category: Volume 2013-2018
Table 250 Sales of Baked Goods by Category: Value 2013-2018
Table 251 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 252 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 253 Sales of Pastries by Type: % Value 2013-2018
Table 254 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 255 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 256 Distribution of Baked Goods by Format: % Value 2013-2018
Table 257 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 258 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 259 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 260 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Switzerland

HEADLINES

PROSPECTS

Health and wellness to remain a hot topic

Breakfast cereal manufacturers to persevere with efforts to reduce sugar

Positive growth expected despite challenges

COMPETITIVE LANDSCAPE

Kellogg (Schweiz) AG expected to renew its focus on nutrition

Greater innovation expected over the forecast period

Volatile commodity prices set to remain a threat

CATEGORY DATA

Table 261 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 262 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 263 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 264 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 265 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 266 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 267 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 268 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 269 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 270 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 271 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Switzerland

HEADLINES

PROSPECTS

Shelf stable format expected to be negatively impacted by demand for freshness

The frozen format is set to post positive performance

Manufacturers expected to work on category and brand image

COMPETITIVE LANDSCAPE

Migros to remain the leader in processed fruit and vegetables

Private label expected to continue to account for the bulk of sales

Innovation will be key to sustain sales

CATEGORY DATA

Table 272 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 273 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 274 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 275 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 276 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 277 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 278 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 279 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 280 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 281 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Switzerland

HEADLINES

PROSPECTS

Specific diet requirements to negatively impact sales of processed meat and seafood

Increasing uptake of insects

Positive outlook for the forecast period

COMPETITIVE LANDSCAPE

“Swissness” expected to remain a key purchase driver

Increasing number of insect-based products expected over forecast period

Environment, traceability and animal welfare to remain hot topics

CATEGORY DATA

Table 284 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 285 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 286 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 287 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 288 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 289 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 290 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 291 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 292 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 293 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 294 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 295 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 296 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 297 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 298 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 299 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Switzerland

HEADLINES

PROSPECTS

Convenience expected to keep sales afloat

Low carb, high fibre products to grow in appeal

Moderate growth expected

COMPETITIVE LANDSCAPE

Migros maintains category leadership

Ethical consumerism as a way to innovate

No big change expected in distribution channels

CATEGORY DATA

Table 300 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 301 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 302 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 303 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 304 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 305 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 306 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 307 NBO Company Shares of Rice: % Value 2014-2018
Table 308 LBN Brand Shares of Rice: % Value 2015-2018
Table 309 NBO Company Shares of Pasta: % Value 2014-2018
Table 310 LBN Brand Shares of Pasta: % Value 2015-2018
Table 311 NBO Company Shares of Noodles: % Value 2014-2018
Table 312 LBN Brand Shares of Noodles: % Value 2015-2018
Table 313 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 314 Distribution of Rice by Format: % Value 2013-2018
Table 315 Distribution of Pasta by Format: % Value 2013-2018
Table 316 Distribution of Noodles by Format: % Value 2013-2018
Table 317 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 318 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 319 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 320 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Switzerland

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Executive Summary

New Report Guarantee

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

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Table of Contents

Packaged Food in Switzerland

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Switzerland

HEADLINES

PROSPECTS

Low growth expected over the forecast period

Further premiumisation expected over the forecast period

Countlines expected to remain the best performer despite challenges

COMPETITIVE LANDSCAPE

Migros Genossenschaftsbund is set to remain the leading player

Chocoladefabriken Lindt & Sprüngli is expected to strengthen its impulse portfolio

Nestlé Suisse innovates with pink chocolate

CATEGORY DATA

Chocolate Confectionery in Switzerland

HEADLINES

PROSPECTS

Low growth expected over the forecast period

Further premiumisation expected over the forecast period

Countlines expected to remain the best performer despite challenges

COMPETITIVE LANDSCAPE

Migros Genossenschaftsbund is set to remain the leading player

Chocoladefabriken Lindt & Sprüngli is expected to strengthen its impulse portfolio

Nestlé Suisse innovates with pink chocolate

CATEGORY DATA

Gum in Switzerland

HEADLINES

PROSPECTS

Self-checkouts expected to remain an important threat to growth

Gum’s performance to be influenced by health and wellness concerns

Prospects are not bright for Swiss gum

COMPETITIVE LANDSCAPE

Mondelez Schweiz to remain the leading player

Bubble gum to suffer, while FF sugar-free gum is set to do well

A dynamic category with innovative launches ahead

CATEGORY DATA

Ice Cream and Frozen Desserts in Switzerland

HEADLINES

PROSPECTS

Healthy ice cream: just a fad?

Innovation will be essential

Positive performance expected over the forecast period

COMPETITIVE LANDSCAPE

Unilever Schweiz leads

Swissness and limited editions will remain success factors

No sugar tax but a sugar-cutting agreement?

CATEGORY DATA

Savoury Snacks in Switzerland

HEADLINES

PROSPECTS

The health and wellness trend is expected to continue

On-the-go snacking to sustain value growth

Positive performance expected over the forecast period