Packaged Food in Switzerland

Packaged Food in Switzerland

EXECUTIVE SUMMARY

Packaged food sales post positive growth

Health and convenience remain strong trends in Switzerland

Migros remains unchallenged

Discounters remain a dynamic distribution channel

Challenging outlook for packaged food

FOODSERVICE

Sales to Foodservice

Health and Wellness remain hot topics in foodservice
Shelf-stable packaged food to suffer most
Nestlé Suisse SA and Unilever Schweiz GmbH remain the leading foodservice providers

Consumer Foodservice

Healthy nutrition and environment concerns are in focus
Positive development of chained operators
Independent outlets continued to dominate consumer foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Switzerland

HEADLINES

PROSPECTS

Health and wellness and flavour attributes consolidate olive oil as first choice

Consumers look to healthier options to improve diet

Discounters expand assortments and outlet networks to gain traction

COMPETITIVE LANDSCAPE

Migros lures consumers with large offer covering wide quality and price points

Growing influence of discounters supports strength of private label

Wide availability and trust see Filippo Berio post strong value sales growth

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Switzerland

HEADLINES

PROSPECTS

Ready meals fits well with changing consumption habits to post healthy sales growth

Chilled ready meals benefits from convenience, freshness and ethnic trends

At-home and on-the-go versatility and innovation boost prepared salads

COMPETITIVE LANDSCAPE

Migros’s continuous investment in ready meals keeps sales high

Meal kits boom fizzles out towards the end of the review period

Convenience formats see the fastest value sales growth in 2019

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Switzerland

HEADLINES

PROSPECTS

Players continue to bet on reformulation with a focus on more natural ingredients

Growing interest in less conventional cooking boosts soy and barbecue sauces

Added-value new products set to push value growth in the forecast period

COMPETITIVE LANDSCAPE

Migros offers variety, new flavours and ethnic ingredients to maintain lead

Global Swiss players invest in new tastes to win over adventurous consumers

Nestlé adopts Nutri-Score to make it easier for consumers to identify healthy food

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Switzerland

HEADLINES

PROSPECTS

Growth is driven by busy consumers’ appreciation of the convenience of soup

Chilled soup benefits from fresh and more natural image to post fast sales growth

Broader conception of snacking stimulates developments in soup

COMPETITIVE LANDSCAPE

Unilever invests in key trends to maintain lead in soup

Gazpacho Alvalle’s performance shows growth potential of chilled soup

Players invest in healthier reformulations to improve the image of packaged soup

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Switzerland

HEADLINES

PROSPECTS

Honey benefits from a naturally healthy image to drive sales growth

Quality ingredients and reduced sugar offer growth potential

Innovation embraces flavour and packaging to stimulate interest

COMPETITIVE LANDSCAPE

Migros looks to premium lines to drive value and maintain leading position

“Swissness” gains importance as consumers seek quality products

Smaller formats leverage convenience to gain value shares

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Switzerland

HEADLINES

PROSPECTS

Health and wellness trend continues to weaken the demand for baked goods

Hectic lifestyles limit traditional consumption occasions for baked goods

Initiatives based on health and authenticity aim to stimulate growth in a mature category

COMPETITIVE LANDSCAPE

Growing sales of packaged bread add to the pressure on artisanal players

Private label retailers develop offer to fit with key health developments

Discounters grow value share through in-store bakeries and developing product offer

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2014-2019
Table 80 Sales of Baked Goods by Category: Value 2014-2019
Table 81 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 82 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 84 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 85 Distribution of Baked Goods by Format: % Value 2014-2019
Table 86 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 87 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Switzerland

HEADLINES

PROSPECTS

Lifestyle changes and health and wellness trend limit appeal of breakfast cereals

Muesli and granola fits well with the demand for more natural products

Modest demand growth expected as consumers see value in alternatives

COMPETITIVE LANDSCAPE

Private label covers all price segments to lead the category

Widening the scope of healthier propositions offers growth potential for Kellogg

Players invest in reformulation to offer healthier breakfast cereals

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 91 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 96 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Switzerland

HEADLINES

PROSPECTS

Poor quality and low nutrition perception hits demand for shelf stable products

Promotion of convenience and health benefits spur growth in frozen categories

Low innovation set to continue to limit growth potential in the forecast period

COMPETITIVE LANDSCAPE

Migros successfully taps into key market trends to maintain a clear lead

Private label retailers hold upper hand via control of shelf space and lower prices

Aggressive pricing boosts discounters while convenience spurs smaller formats

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Switzerland

HEADLINES

PROSPECTS

Meat substitutes benefits strongly from the growing interest in vegan/vegetarian diets

Strict animal welfare legislation increases focus on Swiss-origin products

Processed seafood players leverage healthier image to offer highest growth potential

COMPETITIVE LANDSCAPE

Migros and Coop lead through strong private label lines and “Swissness” credentials

Retailers invest in animal welfare and sustainability to retain consumer trust

Major grocery retailers broaden offer with plant-based alternatives

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 114 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Switzerland

HEADLINES

PROSPECTS

Maturity and discounting limit growth potential in rice and pasta

Convenience set to maintain demand while premiumisation offers value driver

Health and wellness and convenience create new product development opportunities

COMPETITIVE LANDSCAPE

Lower brand loyalty for commodity products benefits large grocery retailers

Players add value with incorporation of healthier and premium ingredients

High trust in private label underpins dominance of supermarkets

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 136 NBO Company Shares of Rice: % Value 2015-2019
Table 137 LBN Brand Shares of Rice: % Value 2016-2019
Table 138 NBO Company Shares of Pasta: % Value 2015-2019
Table 139 LBN Brand Shares of Pasta: % Value 2016-2019
Table 140 NBO Company Shares of Noodles: % Value 2015-2019
Table 141 LBN Brand Shares of Noodles: % Value 2016-2019
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 143 Distribution of Rice by Format: % Value 2014-2019
Table 144 Distribution of Pasta by Format: % Value 2014-2019
Table 145 Distribution of Noodles by Format: % Value 2014-2019
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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