Packaged Food in Switzerland

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Switzerland?
  • Which are the leading brands in Packaged Food in Switzerland?
  • How are products distributed in Packaged Food in Switzerland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Restrictions cause sales to decline, severely impacting companies that exclusively sell to foodservice Increase in takeaway and delivery services, while companies selling to foodservice adapt to the outbreak Foodservice bankruptcies and closures cause challenges and staff loss for players that provide packaged food to foodservice
Consumer Foodservice
Ongoing rules affect sales as some consumers feel these limitations impact the experience of dining-in Losses are predicted, as only major, chained players are set to have a substantial recovery The demand for ghost kitchens increases as consumers staying at home order food deliveries
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Migros will lead chocolate confectionery in 2020, Lindt will follow with a focus on premiumisation
Countlines see strong current retail value as people turn to on-the-go consumption
COVID-19 expected to hit gifting items and independent chocolatiers in 2020

RECOVERY AND OPPORTUNITIES

Healthy lifestyle trend expected to threaten chocolate confectionery into the forecast period, though premiumisation offers option for growth
Unit prices are expected to rise into the forecast period, due to the volatility of cocoa prices
Chocolate manufacturers expected to be impacted by higher sugar taxes and competition from other snack products
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Swiss gum dominated by large global players, with Mondelez leading
Gum manufacturers likely to focus on natural using natural, sugar-free ingredients in 2020
New product launches expected to be important in 2020 to attract consumers

RECOVERY AND OPPORTUNITIES

Gum manufacturers likely to focus on launches in line with the healthy lifestyle trend into the forecast period, with bubble gum retail volume sales declining
Gum will seek new sales avenues in the forecast period, with prime in-store space increasingly hard to find
Innovative Private Label launches seek to disrupt shares into the forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Health and wellness will encourage new developments in sugar confectionery in 2020
Migros will continue leading sugar confectionery in 2020, with high consumer loyalty
Innovation key as new range of vegan products will launch in 2020

RECOVERY AND OPPORTUNITIES

Health and wellness trends are likely to put pressure on sugar confectionery and drive innovation into the forecast period
Supermarkets are expected to remain the main distribution channel of sugar confectionery into the forecast period
Private Label brands will continue to grow into the forecast period, led by local company Migros
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuit retail volume sales will surge due to COVID-19, but biggest growth likely to be in healthier snack bars and fruit snacks
Migros will lead in 2020 with its health-focused offering, while Kambly will follow in second with its popular sweet biscuits
New product launches likely to focus on health and wellness trends in 2020

RECOVERY AND OPPORTUNITIES

Sweet biscuits, snack bars and fruits snacks will flatten into the forecast period, though snack bars and fruit snacks will continue to grow
Private Label is expected to lose retail volume share into the forecast period, as consumers turn to more indulgent premium products
Sweet biscuit retail volume sales are expected to decline into the forecast period, as consumers switch to healthier alternatives

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Manufacturers will focus on healthier options and vegan launches in 2020, though luxury ice cream will still be important
Unit prices set to rise, driven by premiumisation and ‘Swissness’
Unilever is expected to continue leading retail volume sales in 2020, with a focus on premiumisation

RECOVERY AND OPPORTUNITIES

Ice cream and frozen desserts likely to see limited growth in the forecast period, though companies aim to reposition ice cream as an anytime snack
Private Label likely to see current retail value share rise during the forecast period, with new innovative product developments
Ice cream likely to have limited growth opportunities into the forecast period, though frozen desserts will have more room to develop

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Health and wellness trend encourages the launch of new healthier savoury snacks in 2020
Snackification provides an opportunity for savoury snack manufacturers in 2020, as consumers turn to on-the-go meal replacements
Potato chips boosted by COVID-19, while manufacturers will look to healthier new product launches

RECOVERY AND OPPORTUNITIES

Savoury snacks expected to see retail volume and current retail value growth into the forecast period, due to convenience appeal
Private Label brands expected to perform well into the forecast period, with a low cost, trusted product
Health trends will continue influencing savoury snacks into the forecast period, with new product launches expected
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Organic baby food will see strong retail volume growth in 2020, as parents grow increasingly aware of health and sustainability concerns
Nestlé expected to continue dominating baby food in 2020, though other companies will also latch onto the health and wellness trend
Scientific developments may encourage greater trust in baby food in 2020

RECOVERY AND OPPORTUNITIES

Baby food is expected to see current retail value growth over the forecast period, with convenience a key driver
Health and wellness trends are expected to continue to influence baby food into the forecast period
New EU regulations will impact the price of baby food into the forecast period

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Domestic players will continue to lead butter and spreads in 2020, due to consumer’s preference for Swiss brands
Strongly marketed healthier alternatives will hamper the appeal of butter and spreads in 2020
Switzerland is expected to face butter shortages in 2020 as preference is given to cheese

RECOVERY AND OPPORTUNITIES

Modest changes anticipated in the retailing of butter and spreads
Private label products will see a boost in current retail value share over the forecast period, and domestic players will retain their stronghold
Growing presence of vegan options expected over the forecast period, as consumers seek plant over animal fats

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Local sourcing and “Swissness” will remain key selling points in 2020
Soft cheese will see strong retail volume sales in 2020, with manufacturers increasingly catering to on-the-go trends
Private label retailers will restrict space for branded players in 2020

RECOVERY AND OPPORTUNITIES

Supermarkets expected to remain most important distribution channel for cheese into the forecast period
“Swissness” will continue to be a key selling point into the forecast period and unpackaged hard cheese will retain its popularity
Increasing focus on local cheese expected in the forecast period

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Decrease in cow’s milk consumption likely to drive a drop in retail volume sales of drinking milk in 2020, though Swissmilk will attempt to mitigate the decline
Health perception will boost sales of goat milk and milk alternatives in 2020
Migros will continue to dominate drinking milk in 2020, though Coop will also see strong growth with a focus on sustainability

RECOVERY AND OPPORTUNITIES

Private label will continue to dominate in the forecast period
Domestic producers will maintain their lead in drinking milk over the forecast period, with a focus on “Swissness”
Organic milk makes inroads as consumers seek naturalness and authenticity

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Switzerland

KEY DATA FINDINGS

2020 IMPACT

New product developments will help maintain interest in yoghurt and sour milk in 2020
Health and wellness trends will continue to influence yoghurt and sour milk drinks in 2020
Migros will remain the leading player in 2020, with a wide product range and focus on “Swissness”

RECOVERY AND OPPORTUNITIES

Private label brands will retain strong retail volume share into the forecast period, due to lower prices and wide range of products
More sophisticated offer is set to boost current retail value sales in the forecast period
Organic yoghurt will continue to grow its retail volume sales into the forecast period

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Switzerland

KEY DATA FINDINGS

2020 IMPACT

“Swissness” is a proven marketing tool for local players
Migros will continue to dominate other dairy in 2020
Grocery retailers will maintain the highest distribution in 2020, though discounters will grow their retail volume share

RECOVERY AND OPPORTUNITIES

Innovation in health and wellness may boost retail volume sales in the forecast period
Other dairy may lose retail volume sales to dairy-free alternatives into the forecast period
Other dairy expected to remain stable into the forecast period, with quark and fromage frais driving growth

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will boost growth in retail current value sales by shifting demand from foodservice to retail
Health and wellness trend drives premiumisation, particularly in olive oil
Private label remains dominant

RECOVERY AND OPPORTUNITIES

Increasingly health conscious and more discerning consumers will continue to drive strong retail current value sales growth
Rapeseed oil will continue to outperform sunflower oil
Discounters, specialists and e-commerce will pose a growing threat to supermarkets

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will have a positive impact on demand for ready meals, particularly products with a long shelf life
Health and wellness remains a major driver of retail current value sales growth
Private label remains dominant due to strong store networks and innovation

RECOVERY AND OPPORTUNITIES

Health and wellness trend will continue to drive strong growth in retail current value sales
Growth in retail current value sales of prepared sales will rebound
Desire for convenience will continue to drive strong growth in retail current value sales of dinner mixes

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Retail current value sales of sauces, dressings and condiments significantly boosted by COVID-19
Consumers seek natural ingredients and exotic/ethnic flavours
With an increased focus on health and wellness, Nestlé Suisse SA continues to lead in sauces, dresses and condiments

RECOVERY AND OPPORTUNITIES

Healthier products will continue to drive strong growth in retail current value sales
Discounters and e-commerce will continue to gain ground
Food labelling scheme may make consumers even more health conscious

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts retail current value sales of sweet spreads
Negative image of sugar poses a challenge for manufacturers
Private label’s value share continues to grow due to strength of Migros and Coop

RECOVERY AND OPPORTUNITIES

Honey will remain the best performer in sweet spreads thanks to naturally healthy image
Innovation will focus on health and wellness and smaller pack sizes
Supermarkets and hypermarkets will face increased competitive pressure

CATEGORY DATA

Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 216 Sales of Sweet Spreads by Category: Value 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 significantly boosts retail current value sales of soup, largely due to the long shelf life of dehydrated and instant soup
Manufacturers seek to shift perceptions of packaged soup as unnatural
Unilever Schweiz GmbH looks to healthy and exotic new product launches to bolster its leadership

RECOVERY AND OPPORTUNITIES

Chilled soup will remain main growth driver thanks to natural and healthy image
Manufacturers encourage consumers to snack on soup via new formats
Discounters will pose a mounting threat to incumbent supermarkets

CATEGORY DATA

Table 227 Sales of Soup by Category: Volume 2015-2020 Table 228 Sales of Soup by Category: Value 2015-2020 Table 229 Sales of Soup by Category: % Volume Growth 2015-2020 Table 230 Sales of Soup by Category: % Value Growth 2015-2020 Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 232 NBO Company Shares of Soup: % Value 2016-2020 Table 233 LBN Brand Shares of Soup: % Value 2017-2020 Table 234 Distribution of Soup by Format: % Value 2015-2020 Table 235 Forecast Sales of Soup by Category: Volume 2020-2025 Table 236 Forecast Sales of Soup by Category: Value 2020-2025 Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Baked goods sees a boost from lockdowns caused by COVID-19, in contrast to previous healthy eating trend placing downwards pressure on category
Players adapt sales strategies to meet changing consumer demands due to COVID-19
Private label players continue to top the list, as artisanal producers see small declines due to ongoing challenges

RECOVERY AND OPPORTUNITIES

Flat growth expected due to negative health image overall, with consumers set to seek the most convenient options
Health and wellness trends drive the development of free-from and organic variants
Production capacity undisturbed, however declines expected in 2021-2022 due to changing consumption patterns

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2015-2020 Table 240 Sales of Baked Goods by Category: Value 2015-2020 Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 243 Sales of Pastries by Type: % Value 2015-2020 Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 246 Distribution of Baked Goods by Format: % Value 2015-2020 Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals benefits from COVID-19 lockdowns as more families eat breakfast at home, and developments are seen in muesli and granola
Milan Declaration and Swiss Nutrition Strategy ensure reduced sugar content in breakfast cereals
Private label players top the brand list, as Kellogg aims to re-position its brands with healthier labelling

RECOVERY AND OPPORTUNITIES

Health and wellness trends set to drive developments, with healthier variants essential for ongoing growth
Organic and fortified trends expected to ramp up over forecast period
Private label players expected to keep topping the list, thanks to wide range of products at all price points, with free-from and vegan options

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood sees boost due to uptick in home-cooking and border closures preventing cross-border sales
Plant-based trends drive innovations in meat substitutes
Private label Migros maintains lead thanks to known and trusted brands and ethical sourcing

RECOVERY AND OPPORTUNITIES

Health and wellness trends set to influence growth, with seafood faring better than red meat
Butcher shops and foodservice channels face continued challenges
Shelf stable meat continues to lose popularity due to unhealthy image

CATEGORY DATA

Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables sees a boost due to uptick in home-cooking and suitability for stockpiling
Surge in home-working and internet shopping crashes telecommunications systems
Private label players continue to benefit from wide variety and “Swissness” trend, with Migros maintaining its lead

RECOVERY AND OPPORTUNITIES

Frozen fruit and vegetables set to drive ongoing sales due to convenience and health trends
Efforts to build brand trust set to help improve poor image of shelf stable variants
Private label players continue to stay ahead with no notable competition

CATEGORY DATA

Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles benefits from an uptick in home-cooking and stockpiling due to COVID-19
Health and wellness trends set to drive innovation and growth
Private label player Migros maintains its lead due to myriad competitive advantages

RECOVERY AND OPPORTUNITIES

Convenience expected to drive forecast period growth, with little innovation expected
Chilled pasta expected to see most developments, whereas rice and noodles benefit from trend for Asian cuisine
Barilla set to pose some competition to private label with targeted health and wellness drive in pasta

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 297 NBO Company Shares of Rice: % Value 2016-2020 Table 298 LBN Brand Shares of Rice: % Value 2017-2020 Table 299 NBO Company Shares of Pasta: % Value 2016-2020 Table 300 LBN Brand Shares of Pasta: % Value 2017-2020 Table 301 NBO Company Shares of Noodles: % Value 2016-2020 Table 302 LBN Brand Shares of Noodles: % Value 2017-2020 Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 304 Distribution of Rice by Format: % Value 2015-2020 Table 305 Distribution of Pasta by Format: % Value 2015-2020 Table 306 Distribution of Noodles by Format: % Value 2015-2020 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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