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Overview:
Understand the latest market trends and future growth opportunities for the Packaged Food industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaged Food in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaged Food in Taiwan?
- Which are the leading brands in Packaged Food in Taiwan?
- How are products distributed in Packaged Food in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Packaged Food in Taiwan
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Struggling with lower custom in 2020, foodservice players try out some retailing lines
Growing need for quick-to-prepare food in foodservice
Takeaway convenience and sustainable packaging boosting foodservice channel
Consumer Foodservice
Home delivery thrives as the Taiwanese shelter from COVID-19
Social aspect of dining in foodservice outlets is increasingly important
Indulgence still the key factor in the foodservice attraction
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Response to COVID-19 outbreak hits impulse and on-the-go sales hard
Rising consumer health awareness fuels demand for smaller bite size portions
International players embrace innovation to gain tablet sales share
RECOVERY AND OPPORTUNITIES
Premiumisation trend to drive recovery and tablets value sales
Sales to become increasingly fragmented with entry of more international brands
Consumption to remain limited by strong sales seasonality
CATEGORY DATA
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Gum in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Increased mask wearing and online shopping to negatively impact sales
Wrigley leverages strong marketing and brand image to dominate sales
Growing focus on innovation to attract younger consumers
RECOVERY AND OPPORTUNITIES
Growing focus on breath freshening and concentration properties
Growing concerns over potentially harmful ingredients
Leading brands to look towards flavour inspiration from toothpaste
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025
Sugar Confectionery in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures negatively impact impulse and on-the-go consumption
Rising demand for healthier and functional ingredients boosts power mints sales
Leading brands focus on novelties and innovative marketing to attract consumers
RECOVERY AND OPPORTUNITIES
Desire for small pleasures to drive demand for sugar confectionery
New brands from Japan and South Korea to enter pastilles, gums, jellies and chews
Growing importance of healthy and functional positioning
CATEGORY DATA
Summary 2 Other Sugar Confectionery by Product Type: 2020
Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures boost sales by encouraging at home indulgence
Sweet biscuit sales boosted by new binge watching trend
Leading brands look to create new innovative and healthier options
RECOVERY AND OPPORTUNITIES
Rising demand for healthier on-the-go snacks to drive growth
Ongoing shift towards more natural cereal bars
Growing focus on cobranding to increase competitiveness
CATEGORY DATA
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Ice Cream and Frozen Desserts in Taiwan
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown measures result in shift to bulk dairy and multi-pack ice cream
Value for money and frequent new launches support loyalty to local players
Focus on innovation and marketing boosts Häagen-Dazs brand awareness
RECOVERY AND OPPORTUNITIES
Post COVID-19 return to normal to boost impulse and on-the-go consumption
New black sugar products to continue attracting consumers
Sales to be boosted by longer and hotter summers
CATEGORY DATA
Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 90 Distribution of Ice Cream by Format: % Value 2015-2020
Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025
Savoury Snacks in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Focus on new innovative flavours and products to attract consumers
Tapping of new local and regional taste trends key to success
Lay’s benefits from innovative and mainstream marketing support
RECOVERY AND OPPORTUNITIES
Producers to respond to rising consumer health awareness
Popular and niche local brands leverage social media to boost awareness
Cobranding to remain key to expansion of local players
CATEGORY DATA
Summary 3 Other Savoury Snacks by Product Type: 2020
Table 95 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 96 Sales of Savoury Snacks by Category: Value 2015-2020
Table 97 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 98 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 99 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 100 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 101 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 102 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 103 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 104 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Baby Food in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Baby formula demand impacted by COVID-19 and falling birth rate.
Parents continue to wean their babies from milk formula ever earlier
International brands facing growing competition from strong domestic players
RECOVERY AND OPPORTUNITIES
Low interest in follow-on milk formula continues to limit sales
Competition between leading brands intensifying within “green” milk formula
Expansion of special baby food driven by new innovative brands
CATEGORY DATA
Table 106 Sales of Baby Food by Category: Volume 2015-2020
Table 107 Sales of Baby Food by Category: Value 2015-2020
Table 108 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 109 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 110 NBO Company Shares of Baby Food: % Value 2016-2020
Table 111 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 112 Distribution of Baby Food by Format: % Value 2015-2020
Table 113 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 114 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025
Butter and Spreads in Taiwan
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions encourage consumers to stay home and cook more
Sales boosted by ban of partially hydrogenated oils
Fonterra continues to experience growing pressure from smaller brands
RECOVERY AND OPPORTUNITIES
“DIY baking” trend to continue boosting butter sales over forecast period
Leading brands look to attract consumers with innovative tastes and flavours
Snow Brand focuses on product consistency and high visibility to maintain lead
CATEGORY DATA
Table 117 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 118 Sales of Butter and Spreads by Category: Value 2015-2020
Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 120 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 122 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 123 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 125 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Cheese in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Foodservice sales hit hard by COVID-19 restrictions and rising price sensitivity
Growing interest in cheese tarts helping to drive recovery of foodservice sales
Strong brand awareness key to attracting consumers to processed cheese
RECOVERY AND OPPORTUNITIES
Rising demand for quality driving shift towards premium brands
Rising health awareness represents potential threat to future sales
Soft cheese set to continue leading growth in line with home baking trend
CATEGORY DATA
Table 128 Sales of Cheese by Category: Volume 2015-2020
Table 129 Sales of Cheese by Category: Value 2015-2020
Table 130 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 131 Sales of Cheese by Category: % Value Growth 2015-2020
Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 133 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 134 NBO Company Shares of Cheese: % Value 2016-2020
Table 135 LBN Brand Shares of Cheese: % Value 2017-2020
Table 136 Distribution of Cheese by Format: % Value 2015-2020
Table 137 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 138 Forecast Sales of Cheese by Category: Value 2020-2025
Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 140 Forecast Sales of Cheese by Category: % Value Growth 2020-2025
Drinking Milk Products in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Increasing popularity of drip coffee providing a boost to fresh milk sales
Flavoured milk drink sales supported by rising interest in fresh milk tea
Wide product range and strong marketing support key to success of leading brands
RECOVERY AND OPPORTUNITIES
Balanced consumption between seasons key to developing drinking milk products
Demand for coffee milk to continue rising in line with overall coffee trend
Leading brands look to convey smaller local farmer brand image
CATEGORY DATA
Table 141 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 142 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 145 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 147 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Yoghurt and Sour Milk Products in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Yoghurt growth limited by saturation and competition from milk
Rising health awareness boosting demand for Greek-style yoghurt
Greek-style yoghurts putting growing pressure on leading brands
RECOVERY AND OPPORTUNITIES
Leading brands to focus on promoting functional properties in line with health trend
Innovative premium options key to attracting increasingly sophisticated consumers
New innovative shelf stable products set to attract convenience seeking consumers
CATEGORY DATA
Table 152 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 153 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 154 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 156 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 157 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 158 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 159 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Other Dairy in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Rise in home cooking boosts demand for higher quality other dairy products
Rising health conscious results in shift away from chilled dairy desserts
Growing competition from players focused on emphasising food safety
RECOVERY AND OPPORTUNITIES
Shift towards fresh milk represents major threat to coffee whiteners
Trend towards Japanese dairy products to continue over coming years
Leading retailers embrace seasonality to attract consumers throughout the year
CATEGORY DATA
Table 164 Sales of Other Dairy by Category: Volume 2015-2020
Table 165 Sales of Other Dairy by Category: Value 2015-2020
Table 166 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 167 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 168 Sales of Cream by Type: % Value 2015-2020
Table 169 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 170 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 171 Distribution of Other Dairy by Format: % Value 2015-2020
Table 172 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 173 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 174 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 175 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
Edible Oils in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Higher retail volume growth is unable to offset the foodservice volume decline
Rapeseed oil sees the strongest growth but sunflower oil is most popular
Olive oil performs well due to its health credentials
RECOVERY AND OPPORTUNITIES
Normalisation of growth rates expected in the forecast period
Challenge to retail growth from food delivery and ready meals
More consumers likely to venture into categories other than sunflower and soy oil
CATEGORY DATA
Table 176 Sales of Edible Oils by Category: Volume 2015-2020
Table 177 Sales of Edible Oils by Category: Value 2015-2020
Table 178 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 179 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 180 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 181 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 182 Distribution of Edible Oils by Format: % Value 2015-2020
Table 183 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 184 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Foodservice players act to try and stem the decline
Frozen ready meals are stockpiled in case of a COVID-19 lockdown
Greater fragmentation seen as more players enter the category
RECOVERY AND OPPORTUNITIES
Stronger growth for retail as foodservice takes time to return to growth
Chilled and frozen ready meals to perform well as production and distribution expand
Chilled ready meals evolving to encompass family dinners
CATEGORY DATA
Table 187 Sales of Ready Meals by Category: Volume 2015-2020
Table 188 Sales of Ready Meals by Category: Value 2015-2020
Table 189 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 190 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 191 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 192 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 193 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 194 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 195 Distribution of Ready Meals by Format: % Value 2015-2020
Table 196 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 197 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Higher volume growth in retail cannot offset the foodservice volume decline
More consumers prepare food at home, although some choose easy-cook options
Small local players are raising awareness through speciality grocery stores
RECOVERY AND OPPORTUNITIES
Normalisation of trends expected as COVID-19 is well-controlled
Consumers set to favour convenient products such as cooking sauces
Dynamic demand for liquid stocks and fonds amongst younger consumers
CATEGORY DATA
Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 201 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 202 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 204 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 205 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 206 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 207 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Despite COVID-19, the retail growth rates in sweet spreads increase only slightly
Declining local honey production leads to a switch to imported honey
International players are losing share to local companies offering high quality
RECOVERY AND OPPORTUNITIES
A slight slowdown in retail growth, but not to review period levels
Local players set to gain share in nut and seed based spreads
Local culture creates opportunities for niche local brands in jams and preserves
CATEGORY DATA
Table 212 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 213 Sales of Sweet Spreads by Category: Value 2015-2020
Table 214 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 215 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 216 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 217 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 218 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 219 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 220 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 221 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 222 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 223 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Stockpiling of shelf stable products contributes to higher growth
Hot pot soup continues to drive up demand for shelf stable soup due to COVID-19
Unilever Taiwan maintains its lead but is challenged by smaller players
RECOVERY AND OPPORTUNITIES
Return to growth in foodservice and slowing growth in retail
Consumers value the freshest products, but convenience also remains important
Chinese flavours set to gain popularity in chilled and frozen soup
CATEGORY DATA
Table 224 Sales of Soup by Category: Volume 2015-2020
Table 225 Sales of Soup by Category: Value 2015-2020
Table 226 Sales of Soup by Category: % Volume Growth 2015-2020
Table 227 Sales of Soup by Category: % Value Growth 2015-2020
Table 228 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 229 NBO Company Shares of Soup: % Value 2016-2020
Table 230 LBN Brand Shares of Soup: % Value 2017-2020
Table 231 Distribution of Soup by Format: % Value 2015-2020
Table 232 Forecast Sales of Soup by Category: Volume 2020-2025
Table 233 Forecast Sales of Soup by Category: Value 2020-2025
Table 234 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 235 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Baked Goods in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Unpackaged baked goods still the preferred choice despite viral outbreak
Taiwanese on the trail for Japanese raw toast
Local baked goods are still consumers’ favourites
RECOVERY AND OPPORTUNITIES
Retailer investments set to drive sales over forecast period
Health and wellness trends predicted to spread further over the forecast period
Social media being leveraged by rising number of small start-ups
CATEGORY DATA
Table 236 Sales of Baked Goods by Category: Volume 2015-2020
Table 237 Sales of Baked Goods by Category: Value 2015-2020
Table 238 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 239 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 240 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 241 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 242 Distribution of Baked Goods by Format: % Value 2015-2020
Table 243 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 244 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 245 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 246 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Breakfast cereals are well aligned with lifestyle and health trends
New generation of consumers shaping breakfast cereal developments
Standard leads overall sales thanks to Quaker’s dominance in hot cereals
RECOVERY AND OPPORTUNITIES
Rising health-awareness and convenience trend to drive sales growth
Children’s breakfast cereals falling out of favour
Competition to intensify as consumption of breakfast cereals increases
CATEGORY DATA
Table 247 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 248 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 249 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 250 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 251 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 252 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 253 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 254 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 255 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 256 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 257 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in Taiwan
KEY DATA FINDINGS
2020 IMPACT
The Taiwanese remain vigilant to COVID-19 threat, stocking up on processed meat and seafood
Meat substitutes benefiting from strong vegetarian culture
Leading players performing relatively steady in 2020
RECOVERY AND OPPORTUNITIES
Younger consumers targeted for driving future sales growth
Sous vide chicken has high sales potential
Bright outlook for frozen processed seafood
CATEGORY DATA
Table 258 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 259 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 260 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 261 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 262 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 263 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 264 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 265 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 266 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 267 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 268 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 269 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 270 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 271 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 272 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 273 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Consumers remain on alert, triggering extra purchases
Reasons to buy frozen processed vegetables increase
Green Giant at the front of consumers’ minds during stockpiling
RECOVERY AND OPPORTUNITIES
Normalisation expected from 2022, with consumption occasions to expand
Frozen cauliflower rice is trending in Taiwan
Consumers to keep warmly embracing frozen processed vegetables
CATEGORY DATA
Table 274 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 275 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 276 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 277 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 278 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 279 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 280 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 281 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in Taiwan
KEY DATA FINDINGS
2020 IMPACT
Taiwanese consumers make sure home supplies are instant
Rice consumption beginning to dwindle
Uni-President is still at the top, but international rivals are gaining ground
RECOVERY AND OPPORTUNITIES
Sales normalisation predicted in 2022, with healthier noodles set to create a stir
Farmers’ own brands offer opportunity for premiumisation
Celebrity marketing a growing trend in noodles
CATEGORY DATA
Table 286 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 287 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 288 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 289 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 290 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 291 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 292 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 293 NBO Company Shares of Rice: % Value 2016-2020
Table 294 LBN Brand Shares of Rice: % Value 2017-2020
Table 295 NBO Company Shares of Pasta: % Value 2016-2020
Table 296 LBN Brand Shares of Pasta: % Value 2017-2020
Table 297 NBO Company Shares of Noodles: % Value 2016-2020
Table 298 LBN Brand Shares of Noodles: % Value 2017-2020
Table 299 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 300 Distribution of Rice by Format: % Value 2015-2020
Table 301 Distribution of Pasta by Format: % Value 2015-2020
Table 302 Distribution of Noodles by Format: % Value 2015-2020
Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025