Packaged Food in Taiwan

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Taiwan?
  • Which are the leading brands in Packaged Food in Taiwan?
  • How are products distributed in Packaged Food in Taiwan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Struggling with lower custom in 2020, foodservice players try out some retailing lines Growing need for quick-to-prepare food in foodservice Takeaway convenience and sustainable packaging boosting foodservice channel
Consumer Foodservice
Home delivery thrives as the Taiwanese shelter from COVID-19 Social aspect of dining in foodservice outlets is increasingly important Indulgence still the key factor in the foodservice attraction
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Response to COVID-19 outbreak hits impulse and on-the-go sales hard
Rising consumer health awareness fuels demand for smaller bite size portions
International players embrace innovation to gain tablet sales share

RECOVERY AND OPPORTUNITIES

Premiumisation trend to drive recovery and tablets value sales
Sales to become increasingly fragmented with entry of more international brands
Consumption to remain limited by strong sales seasonality

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Increased mask wearing and online shopping to negatively impact sales
Wrigley leverages strong marketing and brand image to dominate sales
Growing focus on innovation to attract younger consumers

RECOVERY AND OPPORTUNITIES

Growing focus on breath freshening and concentration properties
Growing concerns over potentially harmful ingredients
Leading brands to look towards flavour inspiration from toothpaste

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures negatively impact impulse and on-the-go consumption
Rising demand for healthier and functional ingredients boosts power mints sales
Leading brands focus on novelties and innovative marketing to attract consumers

RECOVERY AND OPPORTUNITIES

Desire for small pleasures to drive demand for sugar confectionery
New brands from Japan and South Korea to enter pastilles, gums, jellies and chews
Growing importance of healthy and functional positioning

CATEGORY DATA

Summary 2 Other Sugar Confectionery by Product Type: 2020 Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures boost sales by encouraging at home indulgence
Sweet biscuit sales boosted by new binge watching trend
Leading brands look to create new innovative and healthier options

RECOVERY AND OPPORTUNITIES

Rising demand for healthier on-the-go snacks to drive growth
Ongoing shift towards more natural cereal bars
Growing focus on cobranding to increase competitiveness

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Taiwan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown measures result in shift to bulk dairy and multi-pack ice cream
Value for money and frequent new launches support loyalty to local players
Focus on innovation and marketing boosts Häagen-Dazs brand awareness

RECOVERY AND OPPORTUNITIES

Post COVID-19 return to normal to boost impulse and on-the-go consumption
New black sugar products to continue attracting consumers
Sales to be boosted by longer and hotter summers

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 90 Distribution of Ice Cream by Format: % Value 2015-2020 Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Focus on new innovative flavours and products to attract consumers
Tapping of new local and regional taste trends key to success
Lay’s benefits from innovative and mainstream marketing support

RECOVERY AND OPPORTUNITIES

Producers to respond to rising consumer health awareness
Popular and niche local brands leverage social media to boost awareness
Cobranding to remain key to expansion of local players

CATEGORY DATA

Summary 3 Other Savoury Snacks by Product Type: 2020 Table 95 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 96 Sales of Savoury Snacks by Category: Value 2015-2020 Table 97 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 98 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 99 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 100 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 101 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 102 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 103 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 104 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 105 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Baby formula demand impacted by COVID-19 and falling birth rate.
Parents continue to wean their babies from milk formula ever earlier
International brands facing growing competition from strong domestic players

RECOVERY AND OPPORTUNITIES

Low interest in follow-on milk formula continues to limit sales
Competition between leading brands intensifying within “green” milk formula
Expansion of special baby food driven by new innovative brands

CATEGORY DATA

Table 106 Sales of Baby Food by Category: Volume 2015-2020 Table 107 Sales of Baby Food by Category: Value 2015-2020 Table 108 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 109 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 110 NBO Company Shares of Baby Food: % Value 2016-2020 Table 111 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 112 Distribution of Baby Food by Format: % Value 2015-2020 Table 113 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 114 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Taiwan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions encourage consumers to stay home and cook more
Sales boosted by ban of partially hydrogenated oils
Fonterra continues to experience growing pressure from smaller brands

RECOVERY AND OPPORTUNITIES

“DIY baking” trend to continue boosting butter sales over forecast period
Leading brands look to attract consumers with innovative tastes and flavours
Snow Brand focuses on product consistency and high visibility to maintain lead

CATEGORY DATA

Table 117 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 118 Sales of Butter and Spreads by Category: Value 2015-2020 Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 120 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 122 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 123 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 125 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Foodservice sales hit hard by COVID-19 restrictions and rising price sensitivity
Growing interest in cheese tarts helping to drive recovery of foodservice sales
Strong brand awareness key to attracting consumers to processed cheese

RECOVERY AND OPPORTUNITIES

Rising demand for quality driving shift towards premium brands
Rising health awareness represents potential threat to future sales
Soft cheese set to continue leading growth in line with home baking trend

CATEGORY DATA

Table 128 Sales of Cheese by Category: Volume 2015-2020 Table 129 Sales of Cheese by Category: Value 2015-2020 Table 130 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 131 Sales of Cheese by Category: % Value Growth 2015-2020 Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 133 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 134 NBO Company Shares of Cheese: % Value 2016-2020 Table 135 LBN Brand Shares of Cheese: % Value 2017-2020 Table 136 Distribution of Cheese by Format: % Value 2015-2020 Table 137 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 138 Forecast Sales of Cheese by Category: Value 2020-2025 Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 140 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Increasing popularity of drip coffee providing a boost to fresh milk sales
Flavoured milk drink sales supported by rising interest in fresh milk tea
Wide product range and strong marketing support key to success of leading brands

RECOVERY AND OPPORTUNITIES

Balanced consumption between seasons key to developing drinking milk products
Demand for coffee milk to continue rising in line with overall coffee trend
Leading brands look to convey smaller local farmer brand image

CATEGORY DATA

Table 141 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 142 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 145 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 147 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Yoghurt growth limited by saturation and competition from milk
Rising health awareness boosting demand for Greek-style yoghurt
Greek-style yoghurts putting growing pressure on leading brands

RECOVERY AND OPPORTUNITIES

Leading brands to focus on promoting functional properties in line with health trend
Innovative premium options key to attracting increasingly sophisticated consumers
New innovative shelf stable products set to attract convenience seeking consumers

CATEGORY DATA

Table 152 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 153 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 154 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 156 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 157 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 158 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 159 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Rise in home cooking boosts demand for higher quality other dairy products
Rising health conscious results in shift away from chilled dairy desserts
Growing competition from players focused on emphasising food safety

RECOVERY AND OPPORTUNITIES

Shift towards fresh milk represents major threat to coffee whiteners
Trend towards Japanese dairy products to continue over coming years
Leading retailers embrace seasonality to attract consumers throughout the year

CATEGORY DATA

Table 164 Sales of Other Dairy by Category: Volume 2015-2020 Table 165 Sales of Other Dairy by Category: Value 2015-2020 Table 166 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 167 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 168 Sales of Cream by Type: % Value 2015-2020 Table 169 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 170 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 171 Distribution of Other Dairy by Format: % Value 2015-2020 Table 172 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 173 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 174 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 175 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Higher retail volume growth is unable to offset the foodservice volume decline
Rapeseed oil sees the strongest growth but sunflower oil is most popular
Olive oil performs well due to its health credentials

RECOVERY AND OPPORTUNITIES

Normalisation of growth rates expected in the forecast period
Challenge to retail growth from food delivery and ready meals
More consumers likely to venture into categories other than sunflower and soy oil

CATEGORY DATA

Table 176 Sales of Edible Oils by Category: Volume 2015-2020 Table 177 Sales of Edible Oils by Category: Value 2015-2020 Table 178 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 179 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 180 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 181 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 182 Distribution of Edible Oils by Format: % Value 2015-2020 Table 183 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 184 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Foodservice players act to try and stem the decline
Frozen ready meals are stockpiled in case of a COVID-19 lockdown
Greater fragmentation seen as more players enter the category

RECOVERY AND OPPORTUNITIES

Stronger growth for retail as foodservice takes time to return to growth
Chilled and frozen ready meals to perform well as production and distribution expand
Chilled ready meals evolving to encompass family dinners

CATEGORY DATA

Table 187 Sales of Ready Meals by Category: Volume 2015-2020 Table 188 Sales of Ready Meals by Category: Value 2015-2020 Table 189 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 190 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 191 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 192 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 193 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 194 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 195 Distribution of Ready Meals by Format: % Value 2015-2020 Table 196 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 197 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Higher volume growth in retail cannot offset the foodservice volume decline
More consumers prepare food at home, although some choose easy-cook options
Small local players are raising awareness through speciality grocery stores

RECOVERY AND OPPORTUNITIES

Normalisation of trends expected as COVID-19 is well-controlled
Consumers set to favour convenient products such as cooking sauces
Dynamic demand for liquid stocks and fonds amongst younger consumers

CATEGORY DATA

Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 201 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 202 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 203 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 204 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 205 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 206 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 207 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Despite COVID-19, the retail growth rates in sweet spreads increase only slightly
Declining local honey production leads to a switch to imported honey
International players are losing share to local companies offering high quality

RECOVERY AND OPPORTUNITIES

A slight slowdown in retail growth, but not to review period levels
Local players set to gain share in nut and seed based spreads
Local culture creates opportunities for niche local brands in jams and preserves

CATEGORY DATA

Table 212 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 213 Sales of Sweet Spreads by Category: Value 2015-2020 Table 214 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 215 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 216 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 217 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 218 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 219 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 220 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 221 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 222 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 223 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of shelf stable products contributes to higher growth
Hot pot soup continues to drive up demand for shelf stable soup due to COVID-19
Unilever Taiwan maintains its lead but is challenged by smaller players

RECOVERY AND OPPORTUNITIES

Return to growth in foodservice and slowing growth in retail
Consumers value the freshest products, but convenience also remains important
Chinese flavours set to gain popularity in chilled and frozen soup

CATEGORY DATA

Table 224 Sales of Soup by Category: Volume 2015-2020 Table 225 Sales of Soup by Category: Value 2015-2020 Table 226 Sales of Soup by Category: % Volume Growth 2015-2020 Table 227 Sales of Soup by Category: % Value Growth 2015-2020 Table 228 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 229 NBO Company Shares of Soup: % Value 2016-2020 Table 230 LBN Brand Shares of Soup: % Value 2017-2020 Table 231 Distribution of Soup by Format: % Value 2015-2020 Table 232 Forecast Sales of Soup by Category: Volume 2020-2025 Table 233 Forecast Sales of Soup by Category: Value 2020-2025 Table 234 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 235 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Unpackaged baked goods still the preferred choice despite viral outbreak
Taiwanese on the trail for Japanese raw toast
Local baked goods are still consumers’ favourites

RECOVERY AND OPPORTUNITIES

Retailer investments set to drive sales over forecast period
Health and wellness trends predicted to spread further over the forecast period
Social media being leveraged by rising number of small start-ups

CATEGORY DATA

Table 236 Sales of Baked Goods by Category: Volume 2015-2020 Table 237 Sales of Baked Goods by Category: Value 2015-2020 Table 238 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 239 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 240 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 241 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 242 Distribution of Baked Goods by Format: % Value 2015-2020 Table 243 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 244 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 245 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 246 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals are well aligned with lifestyle and health trends
New generation of consumers shaping breakfast cereal developments
Standard leads overall sales thanks to Quaker’s dominance in hot cereals

RECOVERY AND OPPORTUNITIES

Rising health-awareness and convenience trend to drive sales growth
Children’s breakfast cereals falling out of favour
Competition to intensify as consumption of breakfast cereals increases

CATEGORY DATA

Table 247 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 248 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 249 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 250 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 251 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 252 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 253 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 254 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 255 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 256 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 257 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Taiwan

KEY DATA FINDINGS

2020 IMPACT

The Taiwanese remain vigilant to COVID-19 threat, stocking up on processed meat and seafood
Meat substitutes benefiting from strong vegetarian culture
Leading players performing relatively steady in 2020

RECOVERY AND OPPORTUNITIES

Younger consumers targeted for driving future sales growth
Sous vide chicken has high sales potential
Bright outlook for frozen processed seafood

CATEGORY DATA

Table 258 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 259 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 260 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 261 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 262 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 263 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 264 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 265 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 266 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 267 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 268 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 269 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 270 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 271 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 272 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 273 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Consumers remain on alert, triggering extra purchases
Reasons to buy frozen processed vegetables increase
Green Giant at the front of consumers’ minds during stockpiling

RECOVERY AND OPPORTUNITIES

Normalisation expected from 2022, with consumption occasions to expand
Frozen cauliflower rice is trending in Taiwan
Consumers to keep warmly embracing frozen processed vegetables

CATEGORY DATA

Table 274 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 275 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 276 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 277 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 278 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 279 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 280 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 281 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Taiwanese consumers make sure home supplies are instant
Rice consumption beginning to dwindle
Uni-President is still at the top, but international rivals are gaining ground

RECOVERY AND OPPORTUNITIES

Sales normalisation predicted in 2022, with healthier noodles set to create a stir
Farmers’ own brands offer opportunity for premiumisation
Celebrity marketing a growing trend in noodles

CATEGORY DATA

Table 286 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 287 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 288 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 289 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 290 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 291 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 292 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 293 NBO Company Shares of Rice: % Value 2016-2020 Table 294 LBN Brand Shares of Rice: % Value 2017-2020 Table 295 NBO Company Shares of Pasta: % Value 2016-2020 Table 296 LBN Brand Shares of Pasta: % Value 2017-2020 Table 297 NBO Company Shares of Noodles: % Value 2016-2020 Table 298 LBN Brand Shares of Noodles: % Value 2017-2020 Table 299 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 300 Distribution of Rice by Format: % Value 2015-2020 Table 301 Distribution of Pasta by Format: % Value 2015-2020 Table 302 Distribution of Noodles by Format: % Value 2015-2020 Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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