Packaged Food in Taiwan

Packaged Food in Taiwan

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products

Convenience factor exerts growing influence over packaged food choices

Private label lines and imported brands gain ground as food safety concerns rise

Supermarkets poised to become the leading distribution channel for packaged food

Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice

Packaged food manufacturers shift focus to supplying foodservice operators
Master Channels remains a leading wholesaler of packaged food to chained foodservice operators
Local foodservice suppliers face growing competition from imported brands as consumers preferences evolve

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options

Food delivery businesses experience rapid rise in Taiwan
Chained foodservice operators continue to outperform independents

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Taiwan

HEADLINES

PROSPECTS

Manufacturers introduce healthier and premium products in response to consumer concerns

Manufacturers seek to build consumer trust following multiple food scandals

COMPETITIVE LANDSCAPE

Standard Foods Corp retains its leading position

International brands lag behind but are gaining shelf space

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Taiwan

HEADLINES

PROSPECTS

Ingredient quality is key to growth

More Taiwanese consumers have ovens at home

COMPETITIVE LANDSCAPE

President Chain Store continues to dominate sales

Supermarkets set to gain share

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 36 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 37 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 38 Distribution of Ready Meals by Format: % Value 2013-2018
Table 39 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Taiwan

HEADLINES

PROSPECTS

Free-from and clean labelling are key to growth

Foodservice channel to pose a major threat to the category’s future growth

COMPETITIVE LANDSCAPE

Imported brands are threatening traditional local players

AGV Products continues to lose share

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 47 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Taiwan

HEADLINES

PROSPECTS

Convenience stores slowly gaining share

Trusted ingredients vital for consumers

COMPETITIVE LANDSCAPE

Unilever Taiwan remains the clear category leader

Growth opportunities for domestic players

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2013-2018
Table 56 Sales of Soup by Category: Value 2013-2018
Table 57 Sales of Soup by Category: % Volume Growth 2013-2018
Table 58 Sales of Soup by Category: % Value Growth 2013-2018
Table 59 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 60 NBO Company Shares of Soup: % Value 2014-2018
Table 61 LBN Brand Shares of Soup: % Value 2015-2018
Table 62 Distribution of Soup by Format: % Value 2013-2018
Table 63 Forecast Sales of Soup by Category: Volume 2018-2023
Table 64 Forecast Sales of Soup by Category: Value 2018-2023
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Taiwan

HEADLINES

PROSPECTS

Marketing claims now revolve around health and functional attributes

Widespread availability of alternatives dampens category growth

COMPETITIVE LANDSCAPE

Domestic mass brands are losing share

Private label lines from Europe are gaining ground

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 68 Sales of Sweet Spreads by Category: Value 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 72 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 74 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Taiwan

HEADLINES

PROSPECTS

Active new product development is key to growth

New product developments

Local tastes and preferences for baked goods remain strong

COMPETITIVE LANDSCAPE

Artisanal bakeries are under threat

The rise of supermarkets

Supermarkets gain distribution share from independent bakeries

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2013-2018
Table 80 Sales of Baked Goods by Category: Value 2013-2018
Table 81 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 82 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 84 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 85 Distribution of Baked Goods by Format: % Value 2013-2018
Table 86 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 87 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Taiwan

HEADLINES

PROSPECTS

Players emphasise convenience and health benefits in their marketing

More consumption occasions

Muesli and granola posts the strongest growth

COMPETITIVE LANDSCAPE

Standard Foods Corp is the leading player

Standard Foods Corp to expand into RTE cereals

Internet retailing is gaining a larger share of distribution

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 91 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 96 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Taiwan

HEADLINES

PROSPECTS

Continual reinvention is key to attracting the younger crowd

Consumption outside of the home to be targeted

Ultra-thin formats gain in popularity

COMPETITIVE LANDSCAPE

General Mills Taiwan is the category leader

Aggressive marketing from the leader

Domestic players constrained by a lack of innovation

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Taiwan

HEADLINES

PROSPECTS

Manufacturers are making their products more convenient

Frozen processed seafood is expected to record the strongest growth

Sustainability is a factor

COMPETITIVE LANDSCAPE

Top three players remain unchallenged

Private label players are potential competitors

Innovative premium products expected

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 114 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Taiwan

HEADLINES

PROSPECTS

Instant noodles drives overall category growth

New experiences are important

Concern over excessive starch intake will continue to impact demand

COMPETITIVE LANDSCAPE

Yeedon Enterprises Co is the category leader

Connecting with the younger generation is important

Imported brands are gaining a foothold through the premium segment

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 136 NBO Company Shares of Rice: % Value 2014-2018
Table 137 LBN Brand Shares of Rice: % Value 2015-2018
Table 138 NBO Company Shares of Pasta: % Value 2014-2018
Table 139 LBN Brand Shares of Pasta: % Value 2015-2018
Table 140 NBO Company Shares of Noodles: % Value 2014-2018
Table 141 LBN Brand Shares of Noodles: % Value 2015-2018
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 143 Distribution of Rice by Format: % Value 2013-2018
Table 144 Distribution of Pasta by Format: % Value 2013-2018
Table 145 Distribution of Noodles by Format: % Value 2013-2018
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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