Packaged Food in Taiwan

Packaged Food in Taiwan

EXECUTIVE SUMMARY

Value growth outstrips volume growth in packaged food as consumers look to added value

Increasingly hectic lifestyles boost demand for convenience

Companies and brands offering more natural food register strong growth

Internet retailing gains ground as supermarkets and convenience stores remain dominant

Health and wellness to become more important in an increasingly competitive industry

FOODSERVICE

Sales to Foodservice

The shift towards fast casual dining influences the supply of packaged food to the foodservice industry
Growth in foodservice volume sales linked to rising demand due to the increasing reluctance to cook at home
Takeaway orders become more important, influencing trends in the foodservice supply of packaged food

Consumer Foodservice

Specialist coffee shops and dessert cafés among the most dynamic formats in consumer foodservice in 2019
Indulgence remains at least as important as often wellness in terms of attracting consumers
Food delivery apps continue to present challenges and opportunities to established foodservice players

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Taiwan

HEADLINES

PROSPECTS

Premium products see higher demand as tastes become more sophisticated

Growing popularity of dark chocolate reflects the importance of the health trend

Seasonality remains a major obstacle to higher consumption rates

COMPETITIVE LANDSCAPE

International and local players fight for space in a short sales season

Players use packaging to elicit emotional responses from consumers

Multinationals at the forefront of new product launches

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Taiwan

HEADLINES

PROSPECTS

Sugar-free gum profits from health appeal in a mature category

Gum leverages breath freshening and concentration attributes

Use of potentially harmful ingredients dampens interest

COMPETITIVE LANDSCAPE

Wrigley Taiwan benefits from brand recognition, marketing and variety

Wrigley uses targeted promotions to stimulate consumption

Players may seek flavour inspiration from toothpaste

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Taiwan

HEADLINES

PROSPECTS

Longer, hotter summers extend the peak sales period

Ice cream sandwiches add value to the product offer

Convenience stores benefits from impulse purchases and imports

COMPETITIVE LANDSCAPE

Value for money and frequent new launches support loyalty to local players

Manufacturers push winter sales to undermine high seasonality of consumption

Häagen-Dazs raises profile with innovative products and marketing and promotion

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 58 Distribution of Ice Cream by Format: % Value 2014-2019
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Taiwan

HEADLINES

PROSPECTS

Healthier mix aims to retain and grow consumer base

The internet creates opportunities for popular and niche local brands

Social media pushes unusual flavours among more adventurous younger consumers

COMPETITIVE LANDSCAPE

PepsiCo taps into local and regional tastes to remain the leader

Lay’s benefits from innovative and mainstream marketing support

Local players are at the forefront of cobranding strategies

Summary 2 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 63 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 64 Sales of Savoury Snacks by Category: Value 2014-2019
Table 65 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 66 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 68 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 69 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 70 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 71 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 72 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Taiwan

HEADLINES

PROSPECTS

Desire for small pleasures maintains demand for sugar confectionery

Power mints benefits from healthier and more functional image to lead growth

Growing appeal of pastilles, gums, jellies and chews from Japan and South Korea

COMPETITIVE LANDSCAPE

Taiwan Morinaga builds following with novelties and marketing and promotions

Health and functional positioning gain traction

New launches sustain interest and boost sales in a fragmented landscape

Summary 3 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 74 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 75 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 76 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 77 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 78 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 79 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 80 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 81 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 82 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 83 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 84 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

HEADLINES

PROSPECTS

Busy lifestyles enhance the appeal of healthier on-the-go snacks

Binge watching provides new consumption occasion for sweet biscuits

Cereal bars develops fast as a more natural snack option

COMPETITIVE LANDSCAPE

The leading player aims to create healthier options without losing taste

Mondelez uses new product launches to gain value share

Forays into new areas and cobranding offer a competitive edge

CATEGORY DATA

Table 86 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 91 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 92 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 93 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 94 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 95 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 96 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 97 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 98 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 99 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 100 Distribution of Snack Bars by Format: % Value 2014-2019
Table 101 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 102 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Taiwan

HEADLINES

PROSPECTS

Low birth rate continues to negatively affect retail volume sales of baby food

Fierce competition within baby milk formula due to Taiwan’s distribution idiosyncrasies

Follow-on milk formula the least popular of the age stage products

COMPETITIVE LANDSCAPE

International brands lead baby food but Standard Foods Corp is a strong domestic player

Nestlé and Abbott Laboratories lock horns in “green” milk formula

Nestlé Taiwan’s Nan Supreme brand is driving growth in special baby food

CATEGORY DATA

Table 106 Sales of Baby Food by Category: Volume 2014-2019
Table 107 Sales of Baby Food by Category: Value 2014-2019
Table 108 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 109 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 110 NBO Company Shares of Baby Food: % Value 2015-2019
Table 111 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 112 Distribution of Baby Food by Format: % Value 2014-2019
Table 113 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 114 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Taiwan

HEADLINES

PROSPECTS

Ban of partially hydrogenated oils improves product image of margarines and spreads

Butter benefits from the rise in “DIY baking” and its general use as a cooking ingredient

Consumers continue to prefer “natural butter” over “man-made butter”

COMPETITIVE LANDSCAPE

Fonterra continues to lead butter despite the increasing number of smaller brands

Snow Brand maintains its lead in margarines and spreads through product consistency and high visibility

Taiwanese consumers look for diverse tastes ahead of traditional ones in butter

CATEGORY DATA

Table 117 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 118 Sales of Butter and Spreads by Category: Value 2014-2019
Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 120 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 121 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 122 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 123 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 125 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Taiwan

HEADLINES

PROSPECTS

Increasing premiumisation in cheese, but Taiwan struggles to make the product locally

Cheese heading for saturation in volume terms due to consumers’ health concerns?

Soft cheese remains most dynamic and has strong potential in foodservice

COMPETITIVE LANDSCAPE

Fonterra and Kraft contribute majority of sales of processed cheese thanks to strong brands

Popularity of cheese tarts boosts foodservice sales of cheese

Local hand-made fresh milk cheese has gained high awareness

CATEGORY DATA

Table 128 Sales of Cheese by Category: Volume 2014-2019
Table 129 Sales of Cheese by Category: Value 2014-2019
Table 130 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 131 Sales of Cheese by Category: % Value Growth 2014-2019
Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 133 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 134 NBO Company Shares of Cheese: % Value 2015-2019
Table 135 LBN Brand Shares of Cheese: % Value 2016-2019
Table 136 Distribution of Cheese by Format: % Value 2014-2019
Table 137 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 138 Forecast Sales of Cheese by Category: Value 2019-2024
Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 140 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Taiwan

HEADLINES

PROSPECTS

Frozen milk concentrate imports increase in summer due to strong domestic demand for fresh milk

Milk alternatives a strong product area in Taiwan, albeit seeing modest growth

Increasing popularity of drip coffee providing a boost to fresh milk sales

COMPETITIVE LANDSCAPE

Uni-President maintains lead with wide range and well-supported brands

I-Mei Foods launches “coffee milk”, while Milk House and Louisa Coffee team up in a coffee/milk double act

New Wan Dan brand launched by Wei Chuan Foods Corp

CATEGORY DATA

Table 141 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 142 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 145 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 147 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Taiwan

HEADLINES

PROSPECTS

Subdued growth for chilled dairy desserts due to increasingly unhealthy image

Growing preference for Japanese dairy products among Taiwanese consumers

Coffee whiteners faces big challenge due to rising popularity of fresh milk in coffee

COMPETITIVE LANDSCAPE

I-Mei Foods benefits from food safety focus but remains well behind leader Uni-President

Fonterra’s Anchor brand offers coffee whitener made from fresh milk

Retailers offer different chilled dairy desserts for different seasons

CATEGORY DATA

Table 152 Sales of Other Dairy by Category: Volume 2014-2019
Table 153 Sales of Other Dairy by Category: Value 2014-2019
Table 154 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 155 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 156 Sales of Cream by Type: % Value 2014-2019
Table 157 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 158 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 159 Distribution of Other Dairy by Format: % Value 2014-2019
Table 160 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 161 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 162 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 163 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Taiwan

HEADLINES

PROSPECTS

Milk seen as a substitute for yoghurt in Taiwan

Taiwanese perceive drinking yoghurt and spooned yoghurt as very different products

Greek-style yoghurt flying high on the back of the no-additives trend

COMPETITIVE LANDSCAPE

Leader Uni-President faces increasing competition due to Greek-style yoghurt trend

Milk House launches premium fortified drinking yoghurt, while Wei Chuan launches two new drinking yoghurt brands

Nestlé Taiwan’s Klim brand enters drinking yoghurt with an innovative shelf stable product

CATEGORY DATA

Table 164 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 165 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 166 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 167 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 168 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 169 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 170 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 171 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Baked Goods in Taiwan

HEADLINES

PROSPECTS

Retailers’ new product development boosting demand

Persistent preference for traditional local products

Health-consciousness exerts a growing influence on product development

COMPETITIVE LANDSCAPE

Strong distribution supports Uni-President Enterprises Corp’s lead

Increasing retailer investment

Baked goods players use visiting factories to raise awareness and trust

CATEGORY DATA

Table 176 Sales of Baked Goods by Category: Volume 2014-2019
Table 177 Sales of Baked Goods by Category: Value 2014-2019
Table 178 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 179 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 180 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 181 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 182 Distribution of Baked Goods by Format: % Value 2014-2019
Table 183 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 184 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 185 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 186 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Taiwan

HEADLINES

PROSPECTS

Health trend becoming more prominent

Hot cereals remains largest category, but muesli and granola grows strongly

Packaging innovation and expansion of consumption occasions

COMPETITIVE LANDSCAPE

Standard Foods dominates breakfast cereals

Kellogg Co looking to expand range of RTE breakfast cereals consumption

Internet retailing increasing presence in breakfast cereals

CATEGORY DATA

Table 187 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 188 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 189 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 190 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 191 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 192 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 193 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 194 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 195 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 196 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 197 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Taiwan

HEADLINES

PROSPECTS

Frozen processed vegetables proving compatible with prevailing demand trends

Potential to expand range of consumption

Potential to take lead from foodservice

COMPETITIVE LANDSCAPE

General Mills extends Green Giant offer

Domestic players set to face growing competition

Increasing private label presence in frozen processed fruit and vegetables

CATEGORY DATA

Table 198 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 199 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 200 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 201 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 202 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 203 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 204 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 205 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 206 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 207 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 208 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 209 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Taiwan

HEADLINES

PROSPECTS

African swine fever undermines demand for processed pork

Frozen processed seafood registers strong growth

Growing emphasis on sustainability

COMPETITIVE LANDSCAPE

Leading players face potential threat from evolving demand trends

Private label likely to represent a growing threat

Internet retailing grows in importance

CATEGORY DATA

Table 210 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 211 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 212 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 213 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 214 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 215 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 216 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 217 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 218 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 219 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 220 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 221 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 222 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 223 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 224 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 225 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Taiwan

HEADLINES

PROSPECTS

Higher-quality ingredients introduced in instant noodles

Manufacturer activity set to drive ongoing growth in instant noodles

Concerns about starch consumption set to influence consumer demand and manufacturer activity

COMPETITIVE LANDSCAPE

Uni-President Enterprises continues to stimulate consumer interest in instant noodles

Yeedon targets younger consumers in rice

Shifting competitive landscape as imported brands expand their presence

CATEGORY DATA

Table 226 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 227 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 228 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 229 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 230 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 231 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 232 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 233 NBO Company Shares of Rice: % Value 2015-2019
Table 234 LBN Brand Shares of Rice: % Value 2016-2019
Table 235 NBO Company Shares of Pasta: % Value 2015-2019
Table 236 LBN Brand Shares of Pasta: % Value 2016-2019
Table 237 NBO Company Shares of Noodles: % Value 2015-2019
Table 238 LBN Brand Shares of Noodles: % Value 2016-2019
Table 239 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 240 Distribution of Rice by Format: % Value 2014-2019
Table 241 Distribution of Pasta by Format: % Value 2014-2019
Table 242 Distribution of Noodles by Format: % Value 2014-2019
Table 243 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 244 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 245 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 246 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Edible Oils in Taiwan

HEADLINES

PROSPECTS

Despite high saturation of edible oils, pure oils maintained high popularity

Consumers became less price-sensitive driving premiumisation

Niche vegetable and seed oils gain higher awareness

COMPETITIVE LANDSCAPE

Tai Sun Enterprise Co Ltd joined premium segment by introducing new brand, Chef Oil

Leading players dominate edible oils due to consumer loyalty

CATEGORY DATA

Table 247 Sales of Edible Oils by Category: Volume 2014-2019
Table 248 Sales of Edible Oils by Category: Value 2014-2019
Table 249 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 250 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 251 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 252 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 253 Distribution of Edible Oils by Format: % Value 2014-2019
Table 254 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 255 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 256 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 257 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Taiwan

HEADLINES

PROSPECTS

Younger generation shows high willingness to spend on ready meals

Foodservice consumption witnessed slight growth

Dinner mixes is a new concept in Taiwan which requires additional effort to develop

COMPETITIVE LANDSCAPE

Laurel Enterprise Corp launched a new ready-to-cook frozen product to serve fast dining demand

Convenience stores realised growth in ready meals and launched private brands

Chain restaurants design their cuisines and step into packaged ready meals

CATEGORY DATA

Table 258 Sales of Ready Meals by Category: Volume 2014-2019
Table 259 Sales of Ready Meals by Category: Value 2014-2019
Table 260 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 261 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 262 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 263 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 264 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 265 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 266 Distribution of Ready Meals by Format: % Value 2014-2019
Table 267 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 268 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 269 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 270 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Taiwan

HEADLINES

PROSPECTS

High concerns about food safety leads to premiumisation

Soy sauce is a necessity for cooking with steady growth and slow pace in change

Unlike retail, foodservice consumption is experiencing growth

COMPETITIVE LANDSCAPE

Kim Lan Foods Co Ltd launches new soy sauce product for children in 2019

Vedan International (Holdings) Ltd developed foreign territories gaining high global awareness

Hagoromo Foods Corp launched pasta sauce designed for a single meal

CATEGORY DATA

Table 271 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 272 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 273 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 274 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 275 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 276 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 277 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 278 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 279 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 280 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 281 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 282 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Taiwan

HEADLINES

PROSPECTS

High popularity of hot pot leads to growth of packaged hot pot soup

Consumers pay more attention to soup flavour rather than specific brands

Demand for convenience shifts the product format of soup

COMPETITIVE LANDSCAPE

Unilever Taiwan Ltd remains leading player in soup with high brand visibility

Increasing product varieties of instant soup can be found in convenience stores

CATEGORY DATA

Table 283 Sales of Soup by Category: Volume 2014-2019
Table 284 Sales of Soup by Category: Value 2014-2019
Table 285 Sales of Soup by Category: % Volume Growth 2014-2019
Table 286 Sales of Soup by Category: % Value Growth 2014-2019
Table 287 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 288 NBO Company Shares of Soup: % Value 2015-2019
Table 289 LBN Brand Shares of Soup: % Value 2016-2019
Table 290 Distribution of Soup by Format: % Value 2014-2019
Table 291 Forecast Sales of Soup by Category: Volume 2019-2024
Table 292 Forecast Sales of Soup by Category: Value 2019-2024
Table 293 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 294 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Taiwan

HEADLINES

PROSPECTS

Increasing popularity of honey water drives growth of foodservice consumption

Authenticity of honey’s labelled origin becomes top concern for consumers

Cost discrepancy of peanut butter causes debate around local and imported peanuts

COMPETITIVE LANDSCAPE

Both retail and foodservice launch new products containing peanut butter

Bee Touched, a small local player, successfully introduced its honey into Costco

Keya Jam won top award in global contest leading to higher awareness in jam

CATEGORY DATA

Table 295 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 296 Sales of Sweet Spreads by Category: Value 2014-2019
Table 297 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 298 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 299 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 300 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 301 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 302 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 303 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 304 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 305 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 306 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

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