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Country Report

Packaged food in

Packaged Food in Taiwan

Dec 2018

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Executive Summary

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Taiwanese consumers demand healthier packaged food products

Packaged food in Taiwan continued to post robust growth in retail current value sales in 2018. Current value growth was bolstered by the positive performances of healthier and more novel or innovative categories like snack bars, savoury snacks, instant noodles, plain yoghurt, powder milk and prepared salads.

Convenience factor exerts growing influence over packaged food choices

One aspect of the healthy eating trend is that many Taiwanese consumers are becoming more inclined to cook for themselves at home. However, due to busy lifestyles, these consumers often have limited time for cooking.

Private label lines and imported brands gain ground as food safety concerns rise

A series of food safety scandals in Taiwan in recent years has cast large domestic packaged food manufacturers in a negative light. This has created opportunities for smaller domestic producers using ingredients from trusted sources to shine.

Supermarkets poised to become the leading distribution channel for packaged food

While convenience stores remained the leading retail distribution channel for packaged food in value terms in Taiwan in 2018, it looks set to be overtaken by supermarkets during the forecast period. Supermarkets made consistently strong value share gains over the review period as chains in this channel pursued more aggressive expansion and marketing strategies than their counterparts in convenience stores.

Intense competition will drive innovation and efforts to revamp brand images

It is expected that competition in packaged food in Taiwan will intensify over the forecast period in line with the influx of imported brands and the rise of niche domestic brands. Together with large and smaller local manufacturers, leading international producers and retailers will continue battling to increase their market value shares.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Taiwan for free.

The Packaged food in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Taiwan?
What are the major brands in Taiwan?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Taiwan

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products

Convenience factor exerts growing influence over packaged food choices

Private label lines and imported brands gain ground as food safety concerns rise

Supermarkets poised to become the leading distribution channel for packaged food

Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice

Packaged food manufacturers shift focus to supplying foodservice operators
Master Channels remains a leading wholesaler of packaged food to chained foodservice operators
Local foodservice suppliers face growing competition from imported brands as consumers preferences evolve

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options

Food delivery businesses experience rapid rise in Taiwan
Chained foodservice operators continue to outperform independents

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Taiwan

HEADLINES

PROSPECTS

Retail volume and value growth continue to slow

Greater interest in dark chocolate

Convenience stores remains the leading distribution channel

COMPETITIVE LANDSCAPE

Ferrero Taiwan remains the leading player

International players dominate sales

Constant array of new launches to attract consumers

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Taiwan

HEADLINES

PROSPECTS

Gum records steady current value and volume growth

Chewing gum continues to outperform bubble gum

Mint remains the most common gum flavour

COMPETITIVE LANDSCAPE

Wrigley Taiwan continues to dominate the category

Gum sees few new launches

Retail value share of “others” increases slightly

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Taiwan

HEADLINES

PROSPECTS

Foodservice consumption hampers retail sales of ice cream and frozen desserts

Consumers are trading up to higher quality ice cream and frozen desserts

Vanilla remains the most common ice cream flavour

COMPETITIVE LANDSCAPE

Namchow Chemical Industrial remains the leading player

Domestic players account for the lion’s share of sales

Frequent new launches attract consumers

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 57 Distribution of Ice Cream by Format: % Value 2013-2018
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Taiwan

HEADLINES

PROSPECTS

Savoury snacks records stronger growth

Vegetable, pulse and bread chips posts the strongest performance

Other savoury snacks a leading contributor to retail value sales

COMPETITIVE LANDSCAPE

PepsiCo Foods Taiwan leads the category

Domestic players account for the lion’s share of sales

Constant new launches to maintain consumer interest

Summary 2 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 62 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 63 Sales of Savoury Snacks by Category: Value 2013-2018
Table 64 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 65 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 67 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 68 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 69 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 70 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 71 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Taiwan

HEADLINES

PROSPECTS

Sales of sugar confectionery pick up slightly

Power mints once again the best performing category

Pastilles, gums, jellies and chews commands the largest share of sales

COMPETITIVE LANDSCAPE

Taiwan Morinaga remains the leading player

Value share of I-Mei Foods continues to increase

Manufacturers frequently launch new products

Summary 3 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 73 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 74 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 75 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 76 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 77 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 78 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 79 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 80 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 81 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 82 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 83 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

HEADLINES

PROSPECTS

Sweet biscuits, snack bars and fruit snacks continues to record steady growth

Plain biscuits the leading contributor to sales

Cereal bars records the strongest current value growth

COMPETITIVE LANDSCAPE

I-Mei Foods remains the leading player

Domestic players enjoy a strong presence

Category benefits from frequent new product launches

CATEGORY DATA

Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 86 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 90 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 91 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 92 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 93 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 94 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 95 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 96 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 97 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 98 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 99 Distribution of Snack Bars by Format: % Value 2013-2018
Table 100 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 101 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 102 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Taiwan

HEADLINES

PROSPECTS

Low birth rate dampens retail volume sales of baby food

Milk formula is the biggest contributor to retail value sales of baby food

COMPETITIVE LANDSCAPE

Standard Foods Corp is the leading domestic player

International players account for greater value sales of baby food

Innovation, marketing and promotion are keys to future success

CATEGORY DATA

Table 105 Sales of Baby Food by Category: Volume 2013-2018
Table 106 Sales of Baby Food by Category: Value 2013-2018
Table 107 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 108 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Baby Food: % Value 2014-2018
Table 110 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 111 Distribution of Baby Food by Format: % Value 2013-2018
Table 112 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 113 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 114 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 115 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Taiwan

HEADLINES

PROSPECTS

Latest labelling regulation provides greater clarity for definition of butter

Butter has widespread use as an ingredient

COMPETITIVE LANDSCAPE

Fonterra Brands (New Young) Pte Ltd is the leading player

Mass products face threat from premiumisation

Niche and imported butter brands gain traction

CATEGORY DATA

Table 116 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 117 Sales of Butter and Spreads by Category: Value 2013-2018
Table 118 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 119 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 120 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 121 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 122 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 123 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 124 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 125 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 126 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Taiwan

HEADLINES

PROSPECTS

Stronger Western-style dining influence drives sales of cheese

Forecast period will see cheese mature

Soft cheese records the fastest growth

COMPETITIVE LANDSCAPE

Fonterra Brands (New Young) Pte Ltd is the leading player in cheese

International players dominate value sales of cheese

Marketing and promotion will be important to maintain loyalty and sales

CATEGORY DATA

Table 127 Sales of Cheese by Category: Volume 2013-2018
Table 128 Sales of Cheese by Category: Value 2013-2018
Table 129 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 130 Sales of Cheese by Category: % Value Growth 2013-2018
Table 131 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 132 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 133 NBO Company Shares of Cheese: % Value 2014-2018
Table 134 LBN Brand Shares of Cheese: % Value 2015-2018
Table 135 Distribution of Cheese by Format: % Value 2013-2018
Table 136 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 137 Forecast Sales of Cheese by Category: Value 2018-2023
Table 138 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 139 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Taiwan

HEADLINES

PROSPECTS

Milk alternatives is prevalent in Taiwan

Rise in value sales through internet retailing

COMPETITIVE LANDSCAPE

Uni-President Enterprises Corp is the leading player

Manufacturers innovate to get a competitive edge

CATEGORY DATA

Table 140 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 141 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 142 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 143 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 144 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 145 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 146 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 147 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 148 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 149 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Taiwan

HEADLINES

PROSPECTS

Chilled dairy desserts is the major contributor to value sales of other dairy

Long-life/UHT whipped cream is the most common cream format

COMPETITIVE LANDSCAPE

I-Mei Foods Co Ltd sees the biggest increase in value share

Domestic players account for a bigger value share

CATEGORY DATA

Table 151 Sales of Other Dairy by Category: Volume 2013-2018
Table 152 Sales of Other Dairy by Category: Value 2013-2018
Table 153 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 154 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 155 Sales of Cream by Type: % Value 2013-2018
Table 156 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 157 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 158 Distribution of Other Dairy by Format: % Value 2013-2018
Table 159 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 160 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 161 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 162 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Taiwan

HEADLINES

PROSPECTS

Digestive health issues drive demand for yoghurt and sour milk products

Plain yoghurt records the fastest growth in overall category

COMPETITIVE LANDSCAPE

Uni-President Enterprises Corp is the leading player

Manufacturers premiumise the category by using quality probiotics and milk

CATEGORY DATA

Table 163 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 164 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 165 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 166 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 167 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 168 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 169 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 170 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 171 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Edible Oils in Taiwan

HEADLINES

PROSPECTS

Manufacturers introduce healthier and premium products in response to consumer concerns

Manufacturers seek to build consumer trust following multiple food scandals

COMPETITIVE LANDSCAPE

Standard Foods Corp retains its leading position

International brands lag behind but are gaining shelf space

CATEGORY DATA

Table 173 Sales of Edible Oils by Category: Volume 2013-2018
Table 174 Sales of Edible Oils by Category: Value 2013-2018
Table 175 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 176 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 177 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 178 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 179 Distribution of Edible Oils by Format: % Value 2013-2018
Table 180 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 181 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 182 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 183 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Taiwan

HEADLINES

PROSPECTS

Ingredient quality is key to growth

More Taiwanese consumers have ovens at home

COMPETITIVE LANDSCAPE

President Chain Store continues to dominate sales

Supermarkets set to gain share

CATEGORY DATA

Table 184 Sales of Ready Meals by Category: Volume 2013-2018
Table 185 Sales of Ready Meals by Category: Value 2013-2018
Table 186 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 187 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 188 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 189 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 190 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 191 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 192 Distribution of Ready Meals by Format: % Value 2013-2018
Table 193 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 194 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 195 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 196 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Taiwan

HEADLINES

PROSPECTS

Free-from and clean labelling are key to growth

Foodservice channel to pose a major threat to the category’s future growth

COMPETITIVE LANDSCAPE

Imported brands are threatening traditional local players

AGV Products continues to lose share

CATEGORY DATA

Table 197 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 198 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 199 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 200 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 201 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 202 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 203 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 204 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 205 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Taiwan

HEADLINES

PROSPECTS

Convenience stores slowly gaining share

Trusted ingredients vital for consumers

COMPETITIVE LANDSCAPE

Unilever Taiwan remains the clear category leader

Growth opportunities for domestic players

CATEGORY DATA

Table 209 Sales of Soup by Category: Volume 2013-2018
Table 210 Sales of Soup by Category: Value 2013-2018
Table 211 Sales of Soup by Category: % Volume Growth 2013-2018
Table 212 Sales of Soup by Category: % Value Growth 2013-2018
Table 213 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 214 NBO Company Shares of Soup: % Value 2014-2018
Table 215 LBN Brand Shares of Soup: % Value 2015-2018
Table 216 Distribution of Soup by Format: % Value 2013-2018
Table 217 Forecast Sales of Soup by Category: Volume 2018-2023
Table 218 Forecast Sales of Soup by Category: Value 2018-2023
Table 219 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 220 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Taiwan

HEADLINES

PROSPECTS

Marketing claims now revolve around health and functional attributes

Widespread availability of alternatives dampens category growth

COMPETITIVE LANDSCAPE

Domestic mass brands are losing share

Private label lines from Europe are gaining ground

CATEGORY DATA

Table 221 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 222 Sales of Sweet Spreads by Category: Value 2013-2018
Table 223 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 224 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 225 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 226 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 227 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 228 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 229 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 230 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 231 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 232 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Taiwan

HEADLINES

PROSPECTS

Active new product development is key to growth

New product developments

Local tastes and preferences for baked goods remain strong

COMPETITIVE LANDSCAPE

Artisanal bakeries are under threat

The rise of supermarkets

Supermarkets gain distribution share from independent bakeries

CATEGORY DATA

Table 233 Sales of Baked Goods by Category: Volume 2013-2018
Table 234 Sales of Baked Goods by Category: Value 2013-2018
Table 235 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 236 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 237 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 238 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 239 Distribution of Baked Goods by Format: % Value 2013-2018
Table 240 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 241 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 242 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 243 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Taiwan

HEADLINES

PROSPECTS

Players emphasise convenience and health benefits in their marketing

More consumption occasions

Muesli and granola posts the strongest growth

COMPETITIVE LANDSCAPE

Standard Foods Corp is the leading player

Standard Foods Corp to expand into RTE cereals

Internet retailing is gaining a larger share of distribution

CATEGORY DATA

Table 244 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 245 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 246 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 247 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 248 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 249 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 250 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 251 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 252 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 253 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 254 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Taiwan

HEADLINES

PROSPECTS

Continual reinvention is key to attracting the younger crowd

Consumption outside of the home to be targeted

Ultra-thin formats gain in popularity

COMPETITIVE LANDSCAPE

General Mills Taiwan is the category leader

Aggressive marketing from the leader

Domestic players constrained by a lack of innovation

CATEGORY DATA

Table 255 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 256 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 257 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 258 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 259 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 260 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 261 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 262 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 263 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Taiwan

HEADLINES

PROSPECTS

Manufacturers are making their products more convenient

Frozen processed seafood is expected to record the strongest growth

Sustainability is a factor

COMPETITIVE LANDSCAPE

Top three players remain unchallenged

Private label players are potential competitors

Innovative premium products expected

CATEGORY DATA

Table 267 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 268 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 269 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 270 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 271 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 272 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 273 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 274 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 275 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 276 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 277 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 278 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 279 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 280 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 281 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 282 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Taiwan

HEADLINES

PROSPECTS

Instant noodles drives overall category growth

New experiences are important

Concern over excessive starch intake will continue to impact demand

COMPETITIVE LANDSCAPE

Yeedon Enterprises Co is the category leader

Connecting with the younger generation is important

Imported brands are gaining a foothold through the premium segment

CATEGORY DATA

Table 283 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 284 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 285 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 286 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 287 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 288 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 289 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 290 NBO Company Shares of Rice: % Value 2014-2018
Table 291 LBN Brand Shares of Rice: % Value 2015-2018
Table 292 NBO Company Shares of Pasta: % Value 2014-2018
Table 293 LBN Brand Shares of Pasta: % Value 2015-2018
Table 294 NBO Company Shares of Noodles: % Value 2014-2018
Table 295 LBN Brand Shares of Noodles: % Value 2015-2018
Table 296 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 297 Distribution of Rice by Format: % Value 2013-2018
Table 298 Distribution of Pasta by Format: % Value 2013-2018
Table 299 Distribution of Noodles by Format: % Value 2013-2018
Table 300 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 301 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 302 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Taiwan

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Executive Summary

New Report Guarantee

Taiwanese consumers demand healthier packaged food products

Convenience factor exerts growing influence over packaged food choices

Private label lines and imported brands gain ground as food safety concerns rise

Supermarkets poised to become the leading distribution channel for packaged food

Intense competition will drive innovation and efforts to revamp brand images

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Table of Contents

Packaged Food in Taiwan

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products

Convenience factor exerts growing influence over packaged food choices

Private label lines and imported brands gain ground as food safety concerns rise

Supermarkets poised to become the leading distribution channel for packaged food

Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options

CATEGORY DATA

MARKET DATA

SOURCES

Chocolate Confectionery in Taiwan

HEADLINES

PROSPECTS

Retail volume and value growth continue to slow

Greater interest in dark chocolate

Convenience stores remains the leading distribution channel

COMPETITIVE LANDSCAPE

Ferrero Taiwan remains the leading player

International players dominate sales

Constant array of new launches to attract consumers

CATEGORY DATA

Gum in Taiwan

HEADLINES

PROSPECTS

Gum records steady current value and volume growth

Chewing gum continues to outperform bubble gum

Mint remains the most common gum flavour

COMPETITIVE LANDSCAPE

Wrigley Taiwan continues to dominate the category

Gum sees few new launches

Retail value share of “others” increases slightly

CATEGORY DATA

Ice Cream and Frozen Desserts in Taiwan

HEADLINES

PROSPECTS

Foodservice consumption hampers retail sales of ice cream and frozen desserts

Consumers are trading up to higher quality ice cream and frozen desserts

Vanilla remains the most common ice cream flavour

COMPETITIVE LANDSCAPE

Namchow Chemical Industrial remains the leading player

Domestic players account for the lion’s share of sales

Frequent new launches attract consumers

CATEGORY DATA

Savoury Snacks in Taiwan

HEADLINES

PROSPECTS

Savoury snacks records stronger growth

Vegetable, pulse and bread chips posts the strongest performance

Other savoury snacks a leading contributor to retail value sales

COMPETITIVE LANDSCAPE

PepsiCo Foods Taiwan leads the category

Domestic players account for the lion’s share of sales

Constant new launches to maintain consumer interest

CATEGORY DATA

Sugar Confectionery in Taiwan

HEADLINES

PROSPECTS

Sales of sugar confectionery pick up slightly

Power mints once again the best performing category