Packaged Food in Taiwan

Packaged Food in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Struggling with lower custom in 2020, foodservice players try out some retailing lines
Growing need for quick-to-prepare food in foodservice
Takeaway convenience and sustainable packaging boosting foodservice channel

Consumer Foodservice

Home delivery thrives as the Taiwanese shelter from COVID-19
Social aspect of dining in foodservice outlets is increasingly important
Indulgence still the key factor in the foodservice attraction

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Response to COVID-19 outbreak hits impulse and on-the-go sales hard

Rising consumer health awareness fuels demand for smaller bite size portions

International players embrace innovation to gain tablet sales share

RECOVERY AND OPPORTUNITIES

Premiumisation trend to drive recovery and tablets value sales

Sales to become increasingly fragmented with entry of more international brands

Consumption to remain limited by strong sales seasonality

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Increased mask wearing and online shopping to negatively impact sales

Wrigley leverages strong marketing and brand image to dominate sales

Growing focus on innovation to attract younger consumers

RECOVERY AND OPPORTUNITIES

Growing focus on breath freshening and concentration properties

Growing concerns over potentially harmful ingredients

Leading brands to look towards flavour inspiration from toothpaste

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures negatively impact impulse and on-the-go consumption

Rising demand for healthier and functional ingredients boosts power mints sales

Leading brands focus on novelties and innovative marketing to attract consumers

RECOVERY AND OPPORTUNITIES

Desire for small pleasures to drive demand for sugar confectionery

New brands from Japan and South Korea to enter pastilles, gums, jellies and chews

Growing importance of healthy and functional positioning

CATEGORY DATA

Summary 2 Other Sugar Confectionery by Product Type: 2020
Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures boost sales by encouraging at home indulgence

Sweet biscuit sales boosted by new binge watching trend

Leading brands look to create new innovative and healthier options

RECOVERY AND OPPORTUNITIES

Rising demand for healthier on-the-go snacks to drive growth

Ongoing shift towards more natural cereal bars

Growing focus on cobranding to increase competitiveness

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Taiwan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown measures result in shift to bulk dairy and multi-pack ice cream

Value for money and frequent new launches support loyalty to local players

Focus on innovation and marketing boosts Häagen-Dazs brand awareness

RECOVERY AND OPPORTUNITIES

Post COVID-19 return to normal to boost impulse and on-the-go consumption

New black sugar products to continue attracting consumers

Sales to be boosted by longer and hotter summers

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 90 Distribution of Ice Cream by Format: % Value 2015-2020
Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Focus on new innovative flavours and products to attract consumers

Tapping of new local and regional taste trends key to success

Lay’s benefits from innovative and mainstream marketing support

RECOVERY AND OPPORTUNITIES

Producers to respond to rising consumer health awareness

Popular and niche local brands leverage social media to boost awareness

Cobranding to remain key to expansion of local players

CATEGORY DATA

Summary 3 Other Savoury Snacks by Product Type: 2020
Table 95 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 96 Sales of Savoury Snacks by Category: Value 2015-2020
Table 97 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 98 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 99 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 100 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 101 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 102 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 103 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 104 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Baby formula demand impacted by COVID-19 and falling birth rate.

Parents continue to wean their babies from milk formula ever earlier

International brands facing growing competition from strong domestic players

RECOVERY AND OPPORTUNITIES

Low interest in follow-on milk formula continues to limit sales

Competition between leading brands intensifying within “green” milk formula

Expansion of special baby food driven by new innovative brands

CATEGORY DATA

Table 106 Sales of Baby Food by Category: Volume 2015-2020
Table 107 Sales of Baby Food by Category: Value 2015-2020
Table 108 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 109 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 110 NBO Company Shares of Baby Food: % Value 2016-2020
Table 111 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 112 Distribution of Baby Food by Format: % Value 2015-2020
Table 113 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 114 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Taiwan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions encourage consumers to stay home and cook more

Sales boosted by ban of partially hydrogenated oils

Fonterra continues to experience growing pressure from smaller brands

RECOVERY AND OPPORTUNITIES

“DIY baking” trend to continue boosting butter sales over forecast period

Leading brands look to attract consumers with innovative tastes and flavours

Snow Brand focuses on product consistency and high visibility to maintain lead

CATEGORY DATA

Table 117 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 118 Sales of Butter and Spreads by Category: Value 2015-2020
Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 120 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 122 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 123 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 125 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Foodservice sales hit hard by COVID-19 restrictions and rising price sensitivity

Growing interest in cheese tarts helping to drive recovery of foodservice sales

Strong brand awareness key to attracting consumers to processed cheese

RECOVERY AND OPPORTUNITIES

Rising demand for quality driving shift towards premium brands

Rising health awareness represents potential threat to future sales

Soft cheese set to continue leading growth in line with home baking trend

CATEGORY DATA

Table 128 Sales of Cheese by Category: Volume 2015-2020
Table 129 Sales of Cheese by Category: Value 2015-2020
Table 130 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 131 Sales of Cheese by Category: % Value Growth 2015-2020
Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 133 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 134 NBO Company Shares of Cheese: % Value 2016-2020
Table 135 LBN Brand Shares of Cheese: % Value 2017-2020
Table 136 Distribution of Cheese by Format: % Value 2015-2020
Table 137 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 138 Forecast Sales of Cheese by Category: Value 2020-2025
Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 140 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Increasing popularity of drip coffee providing a boost to fresh milk sales

Flavoured milk drink sales supported by rising interest in fresh milk tea

Wide product range and strong marketing support key to success of leading brands

RECOVERY AND OPPORTUNITIES

Balanced consumption between seasons key to developing drinking milk products

Demand for coffee milk to continue rising in line with overall coffee trend

Leading brands look to convey smaller local farmer brand image

CATEGORY DATA

Table 141 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 142 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 145 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 147 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Yoghurt growth limited by saturation and competition from milk

Rising health awareness boosting demand for Greek-style yoghurt

Greek-style yoghurts putting growing pressure on leading brands

RECOVERY AND OPPORTUNITIES

Leading brands to focus on promoting functional properties in line with health trend

Innovative premium options key to attracting increasingly sophisticated consumers

New innovative shelf stable products set to attract convenience seeking consumers

CATEGORY DATA

Table 152 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 153 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 154 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 156 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 157 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 158 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 159 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Rise in home cooking boosts demand for higher quality other dairy products

Rising health conscious results in shift away from chilled dairy desserts

Growing competition from players focused on emphasising food safety

RECOVERY AND OPPORTUNITIES

Shift towards fresh milk represents major threat to coffee whiteners

Trend towards Japanese dairy products to continue over coming years

Leading retailers embrace seasonality to attract consumers throughout the year

CATEGORY DATA

Table 164 Sales of Other Dairy by Category: Volume 2015-2020
Table 165 Sales of Other Dairy by Category: Value 2015-2020
Table 166 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 167 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 168 Sales of Cream by Type: % Value 2015-2020
Table 169 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 170 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 171 Distribution of Other Dairy by Format: % Value 2015-2020
Table 172 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 173 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 174 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 175 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Higher retail volume growth is unable to offset the foodservice volume decline

Rapeseed oil sees the strongest growth but sunflower oil is most popular

Olive oil performs well due to its health credentials

RECOVERY AND OPPORTUNITIES

Normalisation of growth rates expected in the forecast period

Challenge to retail growth from food delivery and ready meals

More consumers likely to venture into categories other than sunflower and soy oil

CATEGORY DATA

Table 176 Sales of Edible Oils by Category: Volume 2015-2020
Table 177 Sales of Edible Oils by Category: Value 2015-2020
Table 178 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 179 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 180 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 181 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 182 Distribution of Edible Oils by Format: % Value 2015-2020
Table 183 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 184 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Foodservice players act to try and stem the decline

Frozen ready meals are stockpiled in case of a COVID-19 lockdown

Greater fragmentation seen as more players enter the category

RECOVERY AND OPPORTUNITIES

Stronger growth for retail as foodservice takes time to return to growth

Chilled and frozen ready meals to perform well as production and distribution expand

Chilled ready meals evolving to encompass family dinners

CATEGORY DATA

Table 187 Sales of Ready Meals by Category: Volume 2015-2020
Table 188 Sales of Ready Meals by Category: Value 2015-2020
Table 189 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 190 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 191 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 192 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 193 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 194 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 195 Distribution of Ready Meals by Format: % Value 2015-2020
Table 196 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 197 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Higher volume growth in retail cannot offset the foodservice volume decline

More consumers prepare food at home, although some choose easy-cook options

Small local players are raising awareness through speciality grocery stores

RECOVERY AND OPPORTUNITIES

Normalisation of trends expected as COVID-19 is well-controlled

Consumers set to favour convenient products such as cooking sauces

Dynamic demand for liquid stocks and fonds amongst younger consumers

CATEGORY DATA

Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 201 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 202 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 204 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 205 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 206 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 207 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Despite COVID-19, the retail growth rates in sweet spreads increase only slightly

Declining local honey production leads to a switch to imported honey

International players are losing share to local companies offering high quality

RECOVERY AND OPPORTUNITIES

A slight slowdown in retail growth, but not to review period levels

Local players set to gain share in nut and seed based spreads

Local culture creates opportunities for niche local brands in jams and preserves

CATEGORY DATA

Table 212 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 213 Sales of Sweet Spreads by Category: Value 2015-2020
Table 214 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 215 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 216 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 217 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 218 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 219 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 220 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 221 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 222 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 223 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of shelf stable products contributes to higher growth

Hot pot soup continues to drive up demand for shelf stable soup due to COVID-19

Unilever Taiwan maintains its lead but is challenged by smaller players

RECOVERY AND OPPORTUNITIES

Return to growth in foodservice and slowing growth in retail

Consumers value the freshest products, but convenience also remains important

Chinese flavours set to gain popularity in chilled and frozen soup

CATEGORY DATA

Table 224 Sales of Soup by Category: Volume 2015-2020
Table 225 Sales of Soup by Category: Value 2015-2020
Table 226 Sales of Soup by Category: % Volume Growth 2015-2020
Table 227 Sales of Soup by Category: % Value Growth 2015-2020
Table 228 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 229 NBO Company Shares of Soup: % Value 2016-2020
Table 230 LBN Brand Shares of Soup: % Value 2017-2020
Table 231 Distribution of Soup by Format: % Value 2015-2020
Table 232 Forecast Sales of Soup by Category: Volume 2020-2025
Table 233 Forecast Sales of Soup by Category: Value 2020-2025
Table 234 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 235 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Unpackaged baked goods still the preferred choice despite viral outbreak

Taiwanese on the trail for Japanese raw toast

Local baked goods are still consumers’ favourites

RECOVERY AND OPPORTUNITIES

Retailer investments set to drive sales over forecast period

Health and wellness trends predicted to spread further over the forecast period

Social media being leveraged by rising number of small start-ups

CATEGORY DATA

Table 236 Sales of Baked Goods by Category: Volume 2015-2020
Table 237 Sales of Baked Goods by Category: Value 2015-2020
Table 238 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 239 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 240 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 241 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 242 Distribution of Baked Goods by Format: % Value 2015-2020
Table 243 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 244 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 245 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 246 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals are well aligned with lifestyle and health trends

New generation of consumers shaping breakfast cereal developments

Standard leads overall sales thanks to Quaker’s dominance in hot cereals

RECOVERY AND OPPORTUNITIES

Rising health-awareness and convenience trend to drive sales growth

Children’s breakfast cereals falling out of favour

Competition to intensify as consumption of breakfast cereals increases

CATEGORY DATA

Table 247 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 248 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 249 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 250 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 251 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 252 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 253 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 254 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 255 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 256 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 257 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Taiwan

KEY DATA FINDINGS

2020 IMPACT

The Taiwanese remain vigilant to COVID-19 threat, stocking up on processed meat and seafood

Meat substitutes benefiting from strong vegetarian culture

Leading players performing relatively steady in 2020

RECOVERY AND OPPORTUNITIES

Younger consumers targeted for driving future sales growth

Sous vide chicken has high sales potential

Bright outlook for frozen processed seafood

CATEGORY DATA

Table 258 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 259 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 260 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 261 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 262 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 263 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 264 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 265 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 266 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 267 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 268 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 269 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 270 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 271 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 272 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 273 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Consumers remain on alert, triggering extra purchases

Reasons to buy frozen processed vegetables increase

Green Giant at the front of consumers’ minds during stockpiling

RECOVERY AND OPPORTUNITIES

Normalisation expected from 2022, with consumption occasions to expand

Frozen cauliflower rice is trending in Taiwan

Consumers to keep warmly embracing frozen processed vegetables

CATEGORY DATA

Table 274 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 275 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 276 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 277 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 278 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 279 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 280 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 281 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Taiwanese consumers make sure home supplies are instant

Rice consumption beginning to dwindle

Uni-President is still at the top, but international rivals are gaining ground

RECOVERY AND OPPORTUNITIES

Sales normalisation predicted in 2022, with healthier noodles set to create a stir

Farmers’ own brands offer opportunity for premiumisation

Celebrity marketing a growing trend in noodles

CATEGORY DATA

Table 286 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 287 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 288 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 289 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 290 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 291 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 292 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 293 NBO Company Shares of Rice: % Value 2016-2020
Table 294 LBN Brand Shares of Rice: % Value 2017-2020
Table 295 NBO Company Shares of Pasta: % Value 2016-2020
Table 296 LBN Brand Shares of Pasta: % Value 2017-2020
Table 297 NBO Company Shares of Noodles: % Value 2016-2020
Table 298 LBN Brand Shares of Noodles: % Value 2017-2020
Table 299 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 300 Distribution of Rice by Format: % Value 2015-2020
Table 301 Distribution of Pasta by Format: % Value 2015-2020
Table 302 Distribution of Noodles by Format: % Value 2015-2020
Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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