Packaged Food in Taiwan

Value growth outstrips volume growth in packaged food as consumers look to added value

2019 saw further strong sales growth in packaged food in Taiwan. Value growth significantly outpaced volume growth over the course of the year, bolstered by the move towards more expensive products.

Increasingly hectic lifestyles boost demand for convenience

Life in Taipei and Taiwan’s other major cities is becoming increasingly stressful and hectic and the country’s urban dwellers are facing more pressure on their time than ever before. This means that all packaged food products which offer convenience and genuine opportunities to save time have strong chances of success.

Companies and brands offering more natural food register strong growth

Although it has now been five years since the major food contamination scandals that rocked Taiwanese society during 2014 and 2015, these shocking events are still fresh in the collective memory of the country’s population. As a result, growth in many packaged food categories is still being driven by strong demand for products with a fresh and pure image and which contain few or no additives.

Internet retailing gains ground as supermarkets and convenience stores remain dominant

At the end of the review period, convenience stores and supermarkets remained the leading retail distribution channels for packaged food in value terms. While convenience stores remains the outright leading channel, supermarkets is likely to overtake convenience stores before the end of the forecast period.

Health and wellness to become more important in an increasingly competitive industry

More intense competition is expected in packaged food in Taiwan over the forecast period as the broadening tastes of the country’s consumers mean that a wider range of products will have a strong chance of success in the industry. In particular, an influx of imported brands and the seemingly relentless rise of niche domestic brands can be expected to present strong challenges to the incumbent leaders in various categories.

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