Packaged Food in Thailand

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Thailand?
  • Which are the leading brands in Packaged Food in Thailand?
  • How are products distributed in Packaged Food in Thailand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Thailand

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Lockdown hits sales to foodservice hard Hotel-focused products see significant negative impact Demand for dairy products and snacks undermined by changes in lifestyle and reduction in dining-in
Consumer Foodservice
COVID-19 consolidates trend towards food delivery Pandemic bolsters influence of smartphones and social media Upmarket buffet trend undermined by COVID-19
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Thailand

KEY DATA FINDINGS

2020 IMPACT

Cancellation of special occasions due to COVID-19 impacts sales
Premiumisation continues in 2020
Nestlé maintains its lead despite share loss due to increased competition

RECOVERY AND OPPORTUNITIES

Future growth as affordable treats will continue to be purchased
Smaller pack sizes and unusual flavours increasingly popular, whilst premium products may struggle
Health and wellness trend to benefit dark chocolate confectionery
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Thailand

KEY DATA FINDINGS

2020 IMPACT

Non-essential nature of gum, and reduced travelling and social interaction result in decline in 2020
Flavour innovation fails to attract consumers
Strong distribution, marketing and new products ensure Mondelez maintains its lead

RECOVERY AND OPPORTUNITIES

Maturity and a lack of innovation to result in forecast decline
Price promotions to drive sales
Creative and colourful packaging to appeal to consumers

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Thailand

KEY DATA FINDINGS

2020 IMPACT

Essential products prioritised over sugar confectionery
Mints and medicated confectionery continue to take sales from gum
Halls leads due to strong promotional activity and innovation

RECOVERY AND OPPORTUNITIES

Sugar confectionery, an affordable treat, to register further growth
Stronger performance of healthier products following efforts to reduce sugar consumption
Further switching from gum to mints and medicated confectionery anticipated
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand

KEY DATA FINDINGS

2020 IMPACT

Prioritisation of essential products and healthy living trend affect sales in 2020
Snack bars fail to take off in Thailand
Local player URC retains its lead with affordable pricing strategy

RECOVERY AND OPPORTUNITIES

Affordable treats to record future growth despite tough economic circumstances
No sign of the health and wellness trend abating
Small pack sizes to increase demand

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Thailand

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and consumers prioritising staple products impact sales
As obesity rises, producers step up to the plate with healthier options
Brand portfolios expanded to include local and exotic flavours

RECOVERY AND OPPORTUNITIES

Demand for healthier products is likely to increase
Local flavours and social-media friendly features to drive new product development
Ice cream market to become more challenging

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Thailand

KEY DATA FINDINGS

2020 IMPACT

Savoury snacks impacted by home seclusion and prioritisation of essential items
Health trend limits savoury snacks’ performance
Local flavours and healthy savoury snacks influence new product development

RECOVERY AND OPPORTUNITIES

Prioritisation of essential products and increased health consciousness to limit future sales
Hunger for nuts, seeds and trail mixes, with improved offering expected
Future challenge for salty snacks

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Thailand

KEY DATA FINDINGS

2020 IMPACT

Some panic buying during initial stages of lockdown improves performance of baby food, but category must still compete with breastfeeding and home-prepared options amongst price-sensitive consumers
Consolidation within baby food encourages further development of more natural or specific benefits to address increasing health concerns amongst parents
E-commerce gains notable share of baby food during lockdown, but large modern grocery retailers continue to dominate

RECOVERY AND OPPORTUNITIES

Declining birth rates and price sensitivity following lockdown set to have negative impact on demand for baby food over the forecast period
Liquid format to continue to dominate growing-up milk formula due to convenience and on-the-go positioning
Strongest performance by prepared baby food to be driven by demand from affluent young parents due to convenience and expanding range of premium options

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Thailand

KEY DATA FINDINGS

2020 IMPACT

Significant declines for butter and spreads during lockdown for both retail and foodservice due to prioritising of expenditure and lack of tourism, respectively
In line with category’s performance all players within butter and spreads record declining sales in Q2 although greater affordability supports some local brands
E-commerce gains share during lockdown offering favourable price promotions and greater convenience in terms of home delivery

RECOVERY AND OPPORTUNITIES

Retail sales of butter and spreads set to record weaker performance as consumers gradually return to foodservice
Margarine and spreads set to lose further ground to butter prompting greater development in terms of more natural ingredients to address health trends
Butter set to experience improving growth rates over course of the forecast period

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Thailand

KEY DATA FINDINGS

2020 IMPACT

Reduced foodservice options during lockdown supports home consumption of cheese
KCG Corp retains overall leadership in 2020, strengthening position within more popular other processed cheese
E-commerce gains share within cheese offering competitive pricing and convenience

RECOVERY AND OPPORTUNITIES

Foodservice will remain dominant in terms of demand but retail likely to continue benefiting from greater exposure amongst locals to cheese through this channel
Convenient processed cheese will retain dominance but hard cheese will continue to gain in popularity amongst young urban consumers
In line with growing health trends amongst urban consumers, plant-based cheese likely to gain further attention over the forecast period

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Thailand

KEY DATA FINDINGS

2020 IMPACT

Shelf stable products benefit from stockpiling during initial stages of lockdown, while niche of other milk alternatives continues to attract health-conscious urban consumers
Overall leader Lactasoy continues to come under pressure from more dynamic players in shelf stable milk and other milk alternatives
Drive to support local dairy farmers struggling due to the pandemic

RECOVERY AND OPPORTUNITIES

Demand for drinking milk products set to continue to improve over the forecast period with shelf stable gaining further popularity
Further opportunities to add value through greater segmentation
Other milk alternatives will continue to record most dynamic growth although higher prices will remain out of reach for general population

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Thailand

KEY DATA FINDINGS

2020 IMPACT

Emerging trends continue to impact yoghurt during lockdown due to perceived non-essential nature
In line with health trends, plain yoghurt players record positive performances, while other brands attempt to attract consumers with reduced sugar and interesting flavour variants
Direct selling gains notable share during lockdown due to established delivery services offered by certain brands

RECOVERY AND OPPORTUNITIES

Ongoing decline predicted for the forecast period, driven by drinking and flavoured yoghurt
Plain yoghurt set to remain as strongest performer due to more natural positioning but higher unit price will limited consumer base
Plant-based options following health trends will likely remain a niche within yoghurt

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Thailand

KEY DATA FINDINGS

2020 IMPACT

Health trends continue to negatively impact retail demand for other dairy, while sales through previously dynamic foodservice are impacted by lockdown measures
Mixed performances for leading players as they attempt to gain consumers’ attention through healthier-positioned options or convenient packaging
E-commerce gains share during lockdown offering greater convenience for consumers of shelf stable options in other dairy

RECOVERY AND OPPORTUNITIES

Ongoing declines for other dairy through retail, while demand through foodservice is set to recover from 2021 onwards
Largest category of condensed milk set to drive declining demand for other dairy through retail, while cream will continue to benefit from natural perception
Review period trends through foodservice could continue to support demand for other dairy depending on survival of smaller outlets following lockdown

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Thailand

KEY DATA FINDINGS

2020 IMPACT

As more cooking is done at home, retail volume sales rise strongly
Palm oil remains by far the most popular edible oil, despite price rises
Oryzanol is popular ingredient in new launches

RECOVERY AND OPPORTUNITIES

A rapid return to normal patterns of growth after a disruptive year
Healthier oils set to drive growth
More purchases of different oils for different purposes

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Thailand

KEY DATA FINDINGS

2020 IMPACT

Both COVID-19 and other factors maintain growth
Healthier meals available, which are similar to home-cooked food
New launches and promotions used to maintain consumers’ interest

RECOVERY AND OPPORTUNITIES

Dynamic growth forecast due to busy lives and a wider product range
Convenience stores set to maintain its strong distribution lead
Opportunities for growth due to the ageing population in the country

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 195 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 196 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 197 Distribution of Ready Meals by Format: % Value 2015-2020 Table 198 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 199 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Thailand

KEY DATA FINDINGS

2020 IMPACT

Little stockpiling seen, as these products last a long time
Staple products used in Thai cuisine perform the best
Chef-led events aim to attract consumers to brands

RECOVERY AND OPPORTUNITIES

Stable growth forecast as these are used daily in Thai households
A move away from less healthy ingredients is forecast, such as MSG
Social media set to be increasingly used to attract younger consumers in particular

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 206 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Thailand

KEY DATA FINDINGS

2020 IMPACT

Smallest categories see the strongest percentage growth
Jams and preserves remain popular on bread for a snack
Unilever maintains its lead due to strength in jams and preserves

RECOVERY AND OPPORTUNITIES

Strong value growth as consumers switch to higher-priced, healthier references
Health-focused launches expected to become increasingly important
Local players will benefit from a policy to support small businesses

CATEGORY DATA

Table 214 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 215 Sales of Sweet Spreads by Category: Value 2015-2020 Table 216 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 218 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 219 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 220 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 221 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 222 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 223 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Thailand

KEY DATA FINDINGS

2020 IMPACT

Little impact from COVID-19 on a small category
Consumers move towards new healthier options
New launches maintain growth, and Sino-Pacific Trading maintains its dominance

RECOVERY AND OPPORTUNITIES

Slow but stable growth due to the rising population
The ageing population will provide opportunities in this segment
Asian-style soup is the most popular, and more launches are expected

CATEGORY DATA

Table 226 Sales of Soup by Category: Volume 2015-2020 Table 227 Sales of Soup by Category: Value 2015-2020 Table 228 Sales of Soup by Category: % Volume Growth 2015-2020 Table 229 Sales of Soup by Category: % Value Growth 2015-2020 Table 230 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 231 NBO Company Shares of Soup: % Value 2016-2020 Table 232 LBN Brand Shares of Soup: % Value 2017-2020 Table 233 Distribution of Soup by Format: % Value 2015-2020 Table 234 Forecast Sales of Soup by Category: Volume 2020-2025 Table 235 Forecast Sales of Soup by Category: Value 2020-2025 Table 236 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 237 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Thailand

KEY DATA FINDINGS

2020 IMPACT

Healthier options gain popularity in bread, consumers stockpile packaged cakes
Category sees new product introductions
Convenience wins out in baked goods’ distribution

RECOVERY AND OPPORTUNITIES

Healthier options to gain momentum in post-pandemic Thailand
Digital media to become more important in product promotion
Convenience to remain key in baked goods’ distribution

CATEGORY DATA

Table 238 Sales of Baked Goods by Category: Volume 2015-2020 Table 239 Sales of Baked Goods by Category: Value 2015-2020 Table 240 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 241 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 242 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 243 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 244 Distribution of Baked Goods by Format: % Value 2015-2020 Table 245 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 246 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Thailand

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals category dominated by health trends
Convenience a feature of Nestlé’s new launches
Kellogg promotes healthy ingredients

RECOVERY AND OPPORTUNITIES

Health trends intensified by COVID-19
Indulgence and luxury to be post-pandemic buzzwords
Breakfast cereals’ positioning as healthy snack option set to gain importance

CATEGORY DATA

Table 249 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 250 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 253 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 255 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Thailand

KEY DATA FINDINGS

2020 IMPACT

Canned fish sees stockpiling, sausage a convenient snack
Special offers and healthier positioning key to performance
Players introduce new products and flavours

RECOVERY AND OPPORTUNITIES

Versatility and convenience to underpin continued popularity
Health trends may limit performance of some products
Recovery of foodservice to influence retail demand

CATEGORY DATA

Table 260 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 261 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 262 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 264 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 265 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 266 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 268 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 269 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 270 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 271 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 272 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 273 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 274 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Thailand

KEY DATA FINDINGS

2020 IMPACT

Category affected by supply chain and health issues, and consumer priorities
Companies see shares decline as they fail to launch new products
Doi Kham Food Product Co Ltd gains share but slips in rankings

RECOVERY AND OPPORTUNITIES

Fresh alternatives represent growing competition as health awareness increases
New products necessary to stimulate consumer interest
Post-pandemic recovery of foodservice to influence retail demand

CATEGORY DATA

Table 276 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 277 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 278 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 280 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 281 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 282 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 283 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Thailand

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles’ long shelf life make them good in a crisis
Campaign implemented to support consumers during COVID-19 crisis
Players launch new products, utilise online support

RECOVERY AND OPPORTUNITIES

More time spent at home to benefit demand for rice
Health to become an increasingly important issue
Smaller presentations and premium products to make gains as households shrink

CATEGORY DATA

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 295 NBO Company Shares of Rice: % Value 2016-2020 Table 296 LBN Brand Shares of Rice: % Value 2017-2020 Table 297 NBO Company Shares of Pasta: % Value 2016-2020 Table 298 LBN Brand Shares of Pasta: % Value 2017-2020 Table 299 NBO Company Shares of Noodles: % Value 2016-2020 Table 300 LBN Brand Shares of Noodles: % Value 2017-2020 Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 302 Distribution of Rice by Format: % Value 2015-2020 Table 303 Distribution of Pasta by Format: % Value 2015-2020 Table 304 Distribution of Noodles by Format: % Value 2015-2020 Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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