Packaged Food in the Netherlands

Packaged Food in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales to foodservice fall sharply as the COVID-19 lockdown leads to the closure of foodservice establishments from mid-March-June, with further restrictions on operations emerging through the year
Campaigns for the transition to a mainly plant-based diet and the rising number of vegetarian/vegan restaurants offer newer growth avenues for food suppliers
Food supply and health and traceability concerns foster a growing emphasis on locally produced packaged food

Consumer Foodservice

Lockdown closures and restrictions lead to sharp sales declines in consumer foodservice, with many outlets forced to shut down
Home food preparation trend set to prove robust as consumers continue to embrace home-centred lifestyles in an uncertain environment
Growing popularity of ethnic and international cuisines offers new, less tapped or wider growth avenues for consumer foodservice in a shrinking landscape

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home seclusion, the sugar debate and a lack of social gatherings negatively impact retail volume growth for chocolate confectionery in 2020 

Despite the outbreak of COVID-19, tablets continue to benefit from the rising interest in premiumisation, with players offering unique ingredients to tempt consumers 

Players focus on premiumisation and sustainable ethos to boost sales and improve their reputation in 2020 

RECOVERY AND OPPORTUNITIES

Retail volume growth for boxed assortments and chocolate pouches and bags set to recover from 2021, as consumers socialise with friends and families once more

Seasonal chocolate set to record a slow recovery, as consumers prioritise purchases and retail volume growth remains negative until 2022

As countlines and other chocolate confectionery fail to recover, private label can take advantage of offering low price-points during a time of economic recession

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2020
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

As COVID-19 restrictions encourage time spent at home, a lack of on-the-go consumption impacts volume and value growth for gum in 2020 

Lack of innovation on the landscape leaves little motivation for consumers to start purchasing gum 

Major players lose share due to the impact of COVID-19, whereas bubble gum brands benefit, with adults purchasing treats for children at home 

RECOVERY AND OPPORTUNITIES

Growth is predicted to be positive in 2021, as on-the-go consumption begins to take place once more 

Mint value growth will remain unaffected by the COVID-19 outbreak across the forecast period, remaining strong competition for gum 

Eco-friendly players and other private label offerings with cheaper price-points, have opportunities to grow across the forecast period 

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Value and volume growth declines due to the outbreak of COVID-19, with lollipops set to record the steepest decline in growth

Medicated confectionery leads growth as consumers appreciate the products ability to aid symptoms of cold and flu, during the outbreak of COVID-19 

The outbreak of COVID-19 stifles growth for brand leader Haribo, as private label liquorice players strengthen their positions 

RECOVERY AND OPPORTUNITIES

On-the-go consumption boosts growth for mints, lollipops and boiled sweets in 2021, however, only mints will have positive results across the full forecast period

Medicated confectionery will continue to perform well, recording the highest retail volume growth across the forecast period, despite higher price-points

Volume and value growth recovers in 2021, however, pastilles, gums, jellies and chews will suffer as the sugar debate continues 

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2020
Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits benefits from the outbreak of COVID-19, as home seclusion leads consumers to stockpile biscuits, indulging in treats in the home

Dried fruit records the highest value and volume growth in 2020, benefiting from consumers increased focus on health during the outbreak of COVID-19

Retailer Albert Heijn set to increase growth in 2020, benefiting from an attractive quality-price-ratio during the outbreak of COVID-19 

RECOVERY AND OPPORTUNITIES

Snack bars recover as on-the-go consumption returns, however, sweet biscuits is set to suffer from a lack of stockpiling and indulgence over the forecast period

Protein/energy bars is set to lead volume and value growth across the forecast period, as the outbreak of COVID-19 bolsters the interest in health and wellness 

E-commerce retailing is boosted by the outbreak of COVID-19, creating potential for growth to continue across the forecast period

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Volume growth is driven by take-home ice cream, with multi-pack dairy ice cream purchased as treats for the home and family, during the outbreak of COVID-19 

Impulse ice creams suffer in 2020, as COVID-19 restrictions suggest consumers stay at home, reducing impulse and on-the-go consumption 

Unilever Nederland BV retains its lead, however, higher price-points see the player losing share to private label offerings in 2020 

RECOVERY AND OPPORTUNITIES

Volume and value growth is set to fall in 2021, as COVID-19 restrictions are reversed, and consumers reduce their volume purchases of take-home ice cream

Impulse ice cream set to recover over the forecast period, as consumers enjoy ice cream as an on-the-go treat once more

Due to the economic recession, private label players may benefit across the forecast period, seeing an increase in growth during 2020

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Savoury snacks benefit from the outbreak of COVID-19, as consumers increase their consumption of salty snacks, often enjoyed while relaxing in front of the television 

Nuts, seeds and trail mixes benefit from their healthier positions during the outbreak of COVID-19 in 2020 

Although both Lay’s and Doritos record growth due to COVID-19, Smiths Food Group is predicted to lose share to cheaper options during 2020 

 RECOVERY AND OPPORTUNITIES

Savoury snacks will record solid growth across the forecast period, however, growth will not match the positive outcomes of 2020 

Vegetable, pulse and bread chips set to drive volume and value growth across the forecast period, as health concerns remain key 

There is an opportunity for both e-commerce retailing and private label players, following the outbreak of COVID-19 in the country 

CATEGORY DATA

Summary 4 Other Savoury Snacks by Product Type: 2020
Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Netherlands “intelligent lockdown” sparked stockpiling of milk formula in March 2020, but consumers remain steadfast in buying habits

Decline in milk formula sales as WHO tells consumers “breast is best”

Dominant Nutricia Nederland continues to face challenges from newcomers

RECOVERY AND OPPORTUNITIES

Organic products and those positioned as akin to home-cooked on the rise, making room for smaller and premium brands

Polarisation leads to success for private label and premium, as the middle ground hits hard times.

Frozen products could revive baby food as predictions for rising birth rates signal new hope

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Panic buying leads to a surge in demand for butter and spreads as the Dutch turn to baking in lockdown

Trends for healthy and world cuisine boost demand for plant-based butter and spreads as well as clarified butter in 2020

Butter profits from perceived health benefits in 2020 as consumers become suspicious of unhealthy and unsustainable fats in margarine and spreads

RECOVERY AND OPPORTUNITIES

Closure of foodservice outlets means move to retail

Health trends help sales of butter but have a negative impact on cooking fats

Margarine and spreads push for healthy and sustainable image and vegan appeal

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Cooking and snack cheeses expected to thrive in 2020 as the Dutch stay at home

Dutch cheese diversifies to embrace consumers growing taste for foreign flavours and vegan options

Dutch eating habits are changing as consumers move away from the traditional cheese and bread breakfast towards snacks and cheese plates

RECOVERY AND OPPORTUNITIES

Foodservice sales set to recover following lockdown, even though the buzz around home-cooking remains

Cheese consumption moves away from the traditional option of cheese on bread

Premiumisation of cheese set to continue into the forecast period

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Shelf stable milk products benefit from COVID-19 lockdown as foodservice demand suffers

Dairy-free and protein shakes benefit from Dutch health kick as consumers become more conscious of the effects of dairy

Dutch coffee habit sees further expansion of drinking milk products as consumers become their own baristas

RECOVERY AND OPPORTUNITIES

Lifestyle changes lead to increasing popularity and availability of plant-based milk alternatives

As consumers acquire barista skills at home, premium milk will become more desirable as prices continue to rise in drinking milk products

Private label will continue to capitalise on growing demand for organic fresh milk as demand for shelf stable milk falls back into decline

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Panic buying leads to surge in demand for yoghurt and sour milk in 2020 as immunity-boosting probiotics become more attractive

Nutritional benefit of yoghurt and sour milk helps to withstand the decline in dairy

Yoghurt follows health trends as vegan and plant-based ranges expand

RECOVERY AND OPPORTUNITIES

Ethnic yoghurt, which has been driving higher prices, reaches peak as skyr becomes new driver

Flavoured yoghurt under pressure as full fat sales continue to grow

Growing concern over food supply leads customers to turn to locally produced products

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Temporary surge in other dairy volume sales in 2020 as customers stockpile

Growth in quark expected as Dutch consumers seek to boost their protein levels

Dutch frothy coffee habit to see benefits for other dairy as consumers choose specialist coffee products

RECOVERY AND OPPORTUNITIES

Dutch consumers increasingly suspicious of sugary products whilst cream is set for a revival

Vegan trend could put pressure on cow’s milk products in other dairy

Growth in quark restricted by success of skyr in yoghurt

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home consumption during lockdown drives an overall growth in olive oil consumption

Stockpiling did not reveal changes to consumer preferences

Palm oil disappearing as unethical production becomes obsolete

RECOVERY AND OPPORTUNITIES

Mid-priced brands to be squeezed by downtrading and premiumisation

E-commerce to benefit from growing demand for convenience

Healthier edible oils to stay in demand after the periods of lockdown

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020
Table 180 Sales of Edible Oils by Category: Value 2015-2020
Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 185 Distribution of Edible Oils by Format: % Value 2015-2020
Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Lockdown stockpiling leads to unprecedented growth in ready meals

Greater home consumption having little effect on chilled meals

Meal kits behind the surge in dinner mix sales

RECOVERY AND OPPORTUNITIES

Trends for health consciousness, convenience and dining at home to drive growth of dinner mixes

New meat-free offerings to bolster the growth of ready meals

Healthier offerings to keep chilled pizzas on an upward trajectory

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020
Table 191 Sales of Ready Meals by Category: Value 2015-2020
Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 195 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 196 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 197 Distribution of Ready Meals by Format: % Value 2015-2020
Table 198 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 199 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Foodservice gives way to retail in light of the lockdown

Pasta sauces and tomato pastes and purées gain from the stockpiling of pasta

Increased at-home consumption brings about growth in dips and table sauces

RECOVERY AND OPPORTUNITIES

Effects of the COVID-19 outbreak to accentuate the polarisation of sauces, dressings and condiments

Lunchtime mezze trend to support growth of dips and pickled products

Tahini and zaatar to move towards the mainstream

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 206 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Stockpiling brings a modest growth in most sweet spreads

Sweet spreads remain available in retail throughout lockdown

Increased at-home consumption puts larger package sizes and healthier spreads in higher demand

RECOVERY AND OPPORTUNITIES

Consumers to continue trading down to private label

Demand for dairy-free to help nut and seed-based spreads to continue growing

E-commerce to remain increasingly popular channel even after the lockdown eases

CATEGORY DATA

Table 214 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 215 Sales of Sweet Spreads by Category: Value 2015-2020
Table 216 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 217 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 218 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 219 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 220 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 221 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 222 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 223 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 224 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 225 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Stockpiling at the start of the lockdown behind increased retail sales

Increased at-home consumption and focus on health behind greater interest in soup

Dehydrated soup recovers slightly but still lose out to fresh soup

RECOVERY AND OPPORTUNITIES

Shelf stable soup to lose consumers to fresher alternatives

Meal kits to move towards the mainstream as consumers keep lockdown habits

Economic constraints to lead consumers to private label

CATEGORY DATA

Table 226 Sales of Soup by Category: Volume 2015-2020
Table 227 Sales of Soup by Category: Value 2015-2020
Table 228 Sales of Soup by Category: % Volume Growth 2015-2020
Table 229 Sales of Soup by Category: % Value Growth 2015-2020
Table 230 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 231 NBO Company Shares of Soup: % Value 2016-2020
Table 232 LBN Brand Shares of Soup: % Value 2017-2020
Table 233 Distribution of Soup by Format: % Value 2015-2020
Table 234 Forecast Sales of Soup by Category: Volume 2020-2025
Table 235 Forecast Sales of Soup by Category: Value 2020-2025
Table 236 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 237 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Faster retail sales growth as the outbreak of Coronavirus (COVID-19) adds dynamism to ongoing efforts to raise health profile of bread

Some consumers shift to e-commerce for convenience and safe shopping during the pandemic, but supermarkets and artisanal bakers remain open and popular

Private label continues to gain retail value share from artisanal and branded rivals through the offer of healthy ranges at lower prices during the pandemic

RECOVERY AND OPPORTUNITIES

Convenience and quality set to have a major impact on consumers’ purchasing decisions in the forecast period

Return to work, study and social norms predicted to see a resurgence in the on-the-go consumption of baked goods

Health, sophistication and segmentation trends offer growth opportunities in a mature category

CATEGORY DATA

Table 238 Sales of Baked Goods by Category: Volume 2015-2020
Table 239 Sales of Baked Goods by Category: Value 2015-2020
Table 240 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 241 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 242 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 243 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 244 Distribution of Baked Goods by Format: % Value 2015-2020
Table 245 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 246 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown boosts sales as consumers stockpile to ensure supply of breakfast cereals

Hot cereals benefits from strong health trend as consumers seek warm, nutritious and filling breakfast options

Smaller players continue to challenge the long-time leaders as their healthier options attract growing interest from consumers

RECOVERY AND OPPORTUNITIES

Slowdown in growth anticipated in the short term, before improving as improving price-quality ratios lure consumers

Private label continues to grow in importance as retailers develop their ranges of healthier and more premium offerings

Concerns over unhealthy ingredients set to lead to further innovation in terms of ingredients, higher fibre and reduced or more natural sugar products

CATEGORY DATA

Table 249 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 250 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 253 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 255 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown sees consumers stockpile processed meat and seafood from physical retailers and e-commerce to guarantee supply

The pandemic accelerates strong lifestyle trends to put pressure on manufacturers of processed meat and seafood

Supermarket operators lead the category and development with strong and forward-facing private label lines

RECOVERY AND OPPORTUNITIES

Meat substitutes and processed seafood set to drive growth as processed meat loses appeal among an increasingly health-conscious consumer base

Government and other actors’ push for flexitarian diets diminishes demand for processed meat for health, ethical and sustainability reasons

Shift away from soy encourages new product development in meat substitutes as manufacturers seek to allay consumer fears over health, quality and taste attributes

CATEGORY DATA

Table 260 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 261 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 262 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 263 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 264 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 265 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 266 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 267 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 268 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 269 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 270 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 271 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 272 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 273 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 274 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Consumers panic buy processed fruit and vegetables to ensure supply of important ingredients for various meal solutions

Major health eating campaign pushes processed vegetables as alternatives to meat, while versatility of processed fruit and vegetables attracts attention of at-home consumers

Neerlands Glorie and Albert Heijn leverage wide product portfolios to tap into higher demand and boost retail value shares during the pandemic

RECOVERY AND OPPORTUNITIES

Positive but slower growth anticipated as the ebbing of the pandemic weakens key lockdown growth drivers

Convenience, versatility and health aspects offer strong growth potential for shelf stable beans and frozen fruit

Players seek to improve brand image and win over consumers by developing and communicating higher nutritional value of products

CATEGORY DATA

Table 276 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 277 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 278 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 279 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 280 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 281 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 282 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 283 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) produces spike in sales of convenient and trusted staples like rice, pasta and noodles as meal consumption shifts to the home

Growing interest in Asian and other more exotic cuisines boosts the use of rice and noodles, while pasta benefits from the enduring popularity of Italian food

The economic fallout of COVID-19 provides a fillip to already strong private label as consumers seek good price-quality ratios

RECOVERY AND OPPORTUNITIES

As COVID-19 effects linger consumers are expected to continue to cook at home to offer residual growth opportunities for rice, pasta and noodles

Healthier and more innovative new product development in chilled and dried pasta provides optimism for growth in a mature category

Brown and organic rice products set to add value to the offer and sales although the category faces growing competition from health-positioned alternatives

CATEGORY DATA

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 295 NBO Company Shares of Rice: % Value 2016-2020
Table 296 LBN Brand Shares of Rice: % Value 2017-2020
Table 297 NBO Company Shares of Pasta: % Value 2016-2020
Table 298 LBN Brand Shares of Pasta: % Value 2017-2020
Table 299 NBO Company Shares of Noodles: % Value 2016-2020
Table 300 LBN Brand Shares of Noodles: % Value 2017-2020
Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 302 Distribution of Rice by Format: % Value 2015-2020
Table 303 Distribution of Pasta by Format: % Value 2015-2020
Table 304 Distribution of Noodles by Format: % Value 2015-2020
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

---