Packaged Food in the Netherlands

Packaged Food in the Netherlands

EXECUTIVE SUMMARY

Producers address health and sustainability trends with innovative offers to attract consumers

Flexitarian attitudes of the Dutch continue to support increasing adoption of meat-free diets

Private label continues to gain share, quickly adapting to changing consumer trends

Supermarkets dominate distribution of packaged food, supported by private label

Higher current value growth predicted, supporting demand for greater quality products

FOODSERVICE

Sales to Foodservice

Dutch consumers demand both convenience and healthy meal solutions, encouraging foodservice suppliers to adapt to their offers accordingly
Rising health consciousness impacts both retail and foodservice
Scope to expand for suppliers with rising demand for meat-free meal solutions

Consumer Foodservice

Delivery platforms address demand for both convenience and healthy meal solutions expanding their target audience
Foodservice players must adapt to a wider variety of demands from different consumer profiles
Supermarkets expand their services to offer customers greater experience

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in the Netherlands

HEADLINES

PROSPECTS

Olive oil continues to offer more positive performance for edible oils

Sales of other edible oil supported by trend for niche coconut oil

Rising demand for rapeseed oil and rice bran oil as consumers become increasingly aware of health benefits and versatility

COMPETITIVE LANDSCAPE

Private label dominates overall but Bertolli retains strong position

Premium brand Iliada benefits from interest in gourmet food

Consumers’ search for coconut oil leads them to interesting niche brands

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in the Netherlands

HEADLINES

PROSPECTS

Increasing trend for healthy eating benefits chilled formats of ready meals

Meal box subscriptions decline in line with retailers’ increasing offer of fresh food boxes

Italian strengthens position as favoured ethnicity of chilled ready meals but niche Asian cuisines emerge

COMPETITIVE LANDSCAPE

Albert Heijn and private label offer expansive portfolio with increasing focus on chilled ready meals

Second-ranked Oetker gains share and invests in Dutch start-up

Ready meals producers increasingly look to ethnic food trends for inspiration

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in the Netherlands

HEADLINES

PROSPECTS

Dutch consumes become more adventurous in their flavour choices

Stable demand for pasta sauces due to convenience and popularity of Italian cuisine

Interest in gourmet cooking leads to greater demand for premium sauces and dressings

COMPETITIVE LANDSCAPE

Fragmented competitive landscape led by Unilever due to expansive portfolio

Private label continues to make gains, led by Albert Heijn

Egg free mayonnaise answers demand for vegan positioned products

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in the Netherlands

HEADLINES

PROSPECTS

Producers need to add dynamism to soup through new flavour options

Chilled soup strengthens performance in line with demand for fresh healthy options

Attempts to expand consumption occasions to halt waning interest

COMPETITIVE LANDSCAPE

Unilever’s convenient pouch format proves popular with consumers

Private label continues to gain ground, dominating chilled soup

Granny’s Soup initiative likely to appeal to Dutch consumers’ sensibilities

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in the Netherlands

HEADLINES

PROSPECTS

Increasing interest in healthier nut and seed based spreads offsets waning sales for traditionally popular products

Producers look to improve image of chocolate spreads by reducing sugar content and adopting sustainable practices

Jams and preserves struggles on several fronts

COMPETITIVE LANDSCAPE

Private label strengthens position in sweet spreads, led by major retailer Albert Heijn

Leading brands of jams and preserves reduce their sugar content in line with health trend

Smaller brands look to attract consumers’ attention with sustainable practices

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in the Netherlands

HEADLINES

PROSPECTS

Consumers demand both convenience and quality helping to support greater offer from retailers

On-the-go consumption driven by increasingly busy lifestyles

Further segmentation and use of interesting natural ingredients could offer greater level of differentiation and dynamism to mature baked goods

COMPETITIVE LANDSCAPE

Both artisanal and private label gain share, leaving branded players struggling to assert their authority

Albert Heijn leads private label’s charge to gain further control over packaged baked goods

More positive forecast for frozen baked goods with Albert Heijn’s association with premium specialist

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2014-2019
Table 80 Sales of Baked Goods by Category: Value 2014-2019
Table 81 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 82 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 84 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 85 Distribution of Baked Goods by Format: % Value 2014-2019
Table 86 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 87 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in the Netherlands

HEADLINES

PROSPECTS

Players look to address health trends as consumer demand for reduced sugar and greater fibre content continue

Hot cereals continues to record strong performance, appealing to wider audience

Food intolerances more of a focus with increasing presence of gluten-free options

COMPETITIVE LANDSCAPE

Leading players come under increasing pressure from smaller innovative brands

Bolletje continues to expand outside of its core product area

Private label continues to gain share, led by Albert Heijn

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 91 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 96 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in the Netherlands

HEADLINES

PROSPECTS

Sales supported by efforts to promote products as alternatives to meat

Despite competition from fresh counterparts, some frozen and shelf stable products experience healthy demand

Social media influencers help support meat-free initiatives

COMPETITIVE LANDSCAPE

HAK retains leadership despite intense competition

Producers address rising health demands and the introduction of Nutriscore

Impressive performance for Bonduelle in shelf stable beans supported by new product

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in the Netherlands

HEADLINES

PROSPECTS

Flexitarian trend encourages the Dutch to reduce, if not completely, give up meat consumption

Impressive growth for meat substitutes to continue into forecast period supported by rising health trend and environmental concerns

Green Protein Alliance promotes benefits of plant-based diet with various campaigns

COMPETITIVE LANDSCAPE

Private label dominates processed meat and seafood, with strength in chilled categories

Intensifying competition within meat substitutes with category offering good growth prospects

Beyond Meat enters the Netherlands in 2019 with alternative burger

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 114 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in the Netherlands

HEADLINES

PROSPECTS

Healthier variants of rice and pasta may appeal to consumers, offering some hope to category

Dutch consumers increasingly opt for convenience and fresh option of chilled pasta

Noodles benefits from convenience and growing popularity of Asian cuisine but concerns over high salt content remain

COMPETITIVE LANDSCAPE

Private label continues to gain ground, dominating chilled pasta

Alternative options to rice outside of the category offer competition

Fair Trade Original’s impressive performance supported by Dutch consumers’ sensibilities

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 136 NBO Company Shares of Rice: % Value 2015-2019
Table 137 LBN Brand Shares of Rice: % Value 2016-2019
Table 138 NBO Company Shares of Pasta: % Value 2015-2019
Table 139 LBN Brand Shares of Pasta: % Value 2016-2019
Table 140 NBO Company Shares of Noodles: % Value 2015-2019
Table 141 LBN Brand Shares of Noodles: % Value 2016-2019
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 143 Distribution of Rice by Format: % Value 2014-2019
Table 144 Distribution of Pasta by Format: % Value 2014-2019
Table 145 Distribution of Noodles by Format: % Value 2014-2019
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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