Packaged Food in the Netherlands

Packaged Food in the Netherlands

EXECUTIVE SUMMARY

Producers address health and sustainability trends with innovative offers to attract consumers

Flexitarian attitudes of the Dutch continue to support increasing adoption of meat-free diets

Private label continues to gain share, quickly adapting to changing consumer trends

Supermarkets dominate distribution of packaged food, supported by private label

Higher current value growth predicted, supporting demand for greater quality products

FOODSERVICE

Sales to Foodservice

Dutch consumers demand both convenience and healthy meal solutions, encouraging foodservice suppliers to adapt to their offers accordingly
Rising health consciousness impacts both retail and foodservice
Scope to expand for suppliers with rising demand for meat-free meal solutions

Consumer Foodservice

Delivery platforms address demand for both convenience and healthy meal solutions expanding their target audience
Foodservice players must adapt to a wider variety of demands from different consumer profiles
Supermarkets expand their services to offer customers greater experience

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in the Netherlands

HEADLINES

PROSPECTS

Premiumisation and interest in brands with a sustainable ethos in their production

Gifting and sharing becomes increasingly popular, as the wide variety ensures there is something for everybody

Dutch consumers increasingly open to trying new flavours, but old favourites prevail

COMPETITIVE LANDSCAPE

Leading players will continue to feel pressure from smaller dynamic brands

Premiumisation encourages brands to offer luxury elements to their chocolate

Nestlé gains steady share with new launches in countlines

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in the Netherlands

HEADLINES

PROSPECTS

Ecological impact of gum is of concern for local consumers

Increasing pressure from mints as breath-freshening alternative

Gum producers must find effective way to stand out on retailers’ shelves

COMPETITIVE LANDSCAPE

A number of positive performances within struggling category led by Mondelez

Promotion pays dividends for Sportlife Frozn

Smaller brands tap into consumers’ interest in functionality and ecological concerns

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in the Netherlands

HEADLINES

PROSPECTS

Healthier ice cream that is low in calories and high in protein widens the consumer base

Indulgence with the appeal of classic desserts

Addition of alcohol adds novelty to ice cream

COMPETITIVE LANDSCAPE

Unilever strengthens dominance through premiumisation

Baskin Robbins set to expand its presence in the Netherlands with new stores and line extensions

Players search for differentiation in packaging as a move away from cups

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in the Netherlands

HEADLINES

PROSPECTS

Increasing popularity of protein-packed snacks is a boon for the category

Tortilla chips continues to perform well due to the sharing trend

Staying-in trend supports demand for potato chips and popcorn

COMPETITIVE LANDSCAPE

Strong competition for Smiths Food Group from private label and smaller players

Private label well represented in savoury snacks that are perceived healthier

Pringles persuades consumers that tortilla chips don’t have to be triangles

Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in the Netherlands

HEADLINES

PROSPECTS

Flavour remains important aspect of consumers choosing sugar confectionery

Low rotation of sugar-free alternatives in the Netherlands

Sustainable packaging is of greater concern to Dutch consumers

COMPETITIVE LANDSCAPE

Perfetti retains slim lead in fairly fragmented category

Brands address health-related issues with reduced sugar variants

Vegan sugar confectionery is a growing niche in the Netherlands

Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in the Netherlands

HEADLINES

PROSPECTS

Healthy snacking supports demand for dried fruit snacks

Solid performance for snack bars supported by protein/energy bars

Sweet biscuits continues to struggle despite popularity of coffee moments

COMPETITIVE LANDSCAPE

Albert Heijn strengthens lead adapting to health trend within the category

New launches look to capitalise on focus on healthy snacking

New entries to snack bars and fruit snacks record strong growth

CATEGORY DATA

Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in the Netherlands

HEADLINES

PROSPECTS

Marginal improvement in performance with increasing demand for convenience and specialist solutions

Despite breastfeeding trend, demand for convenience supports growth of liquid formats in follow-on and growing-up milk formula

Increasing demand for organic baby food offers growth potential for smaller brands

COMPETITIVE LANDSCAPE

Nutricia Nederland retains dominance but faces competition from small challengers

First frozen prepared baby food could add dynamism to declining category

Another UK brand enters with organic offer to appeal to young busy parents

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in the Netherlands

HEADLINES

PROSPECTS

Butter continues to benefit from healthier and more natural image

Producers attempt to halt decline for margarine with healthier plant-based claims

Rising unit price with increasing demand for organic butter and improvements in margarine

COMPETITIVE LANDSCAPE

Blue Band and Becel hold established appeal but butter offers greater growth potential

Upfield launches new Becel line to attract health-conscious consumers

Van De Koe offers organic herb butter as point of differentiation

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 121 Sales of Butter and Spreads by Category: Value 2014-2019
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 126 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in the Netherlands

HEADLINES

PROSPECTS

Dutch continue to look for innovative cheese types and consumption occasions

Imported cheese types continue to increase in popularity

Snacking cheese seen as healthy source of protein for children

COMPETITIVE LANDSCAPE

Private label continues to place pressure on branded cheese

Heks'nkaas offers consumers differentiation as alternative dip

Boursin launches new creamier variant

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2014-2019
Table 132 Sales of Cheese by Category: Value 2014-2019
Table 133 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 134 Sales of Cheese by Category: % Value Growth 2014-2019
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 136 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 137 NBO Company Shares of Cheese: % Value 2015-2019
Table 138 LBN Brand Shares of Cheese: % Value 2016-2019
Table 139 Distribution of Cheese by Format: % Value 2014-2019
Table 140 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 141 Forecast Sales of Cheese by Category: Value 2019-2024
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in the Netherlands

HEADLINES

PROSPECTS

Demand hit by ethical concerns, changing lifestyles and lactose-free trend

Full fat fresh milk continues to grow but sustainability and animal welfare are at forefront of minds

Niche of goat milk and milk alternatives offer further growth potential

COMPETITIVE LANDSCAPE

Leader Royal FrieslandCampina feels pressure from smaller producers and private label

Royal FrieslandCampina attempts to inject some dynamism into declining category

Alpro retains leadership of dynamic milk alternatives but loses ground to smaller players

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 145 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 150 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in the Netherlands

HEADLINES

PROSPECTS

Cream and premium quality chilled desserts offer some growth opportunities within declining category

High in protein quark continues to gain in popularity

Other dairy suffers competition from outside of the category

COMPETITIVE LANDSCAPE

Despite loss of share, Royal FrieslandCampina performs well in cream and quark

Danone offers differentiation with Hüttenkäse

Alpro launches new concept with plant-based quark

CATEGORY DATA

Table 155 Sales of Other Dairy by Category: Volume 2014-2019
Table 156 Sales of Other Dairy by Category: Value 2014-2019
Table 157 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 158 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 159 Sales of Cream by Type: % Value 2014-2019
Table 160 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 161 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 162 Distribution of Other Dairy by Format: % Value 2014-2019
Table 163 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 164 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 165 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in the Netherlands

HEADLINES

PROSPECTS

Plain yoghurt offers consumers high protein and alternative breakfast option

Consumers appreciate various origins of plain yoghurt as point of differentiation

Increasing demand for sour milk products supported by emerging niche of kefir

COMPETITIVE LANDSCAPE

Despite losing ground, leader Royal FrieslandCampina experiences stronger performance in sour milk products

Arla Foods continues to gain momentum within yoghurt and sour milk products

Muller launches lower fat varieties of Almhof plain yoghurt

CATEGORY DATA

Table 167 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 168 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 170 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 171 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 172 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 173 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 174 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in the Netherlands

HEADLINES

PROSPECTS

Olive oil continues to offer more positive performance for edible oils

Sales of other edible oil supported by trend for niche coconut oil

Rising demand for rapeseed oil and rice bran oil as consumers become increasingly aware of health benefits and versatility

COMPETITIVE LANDSCAPE

Private label dominates overall but Bertolli retains strong position

Premium brand Iliada benefits from interest in gourmet food

Consumers’ search for coconut oil leads them to interesting niche brands

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2014-2019
Table 180 Sales of Edible Oils by Category: Value 2014-2019
Table 181 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 182 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 184 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 185 Distribution of Edible Oils by Format: % Value 2014-2019
Table 186 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 187 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in the Netherlands

HEADLINES

PROSPECTS

Increasing trend for healthy eating benefits chilled formats of ready meals

Meal box subscriptions decline in line with retailers’ increasing offer of fresh food boxes

Italian strengthens position as favoured ethnicity of chilled ready meals but niche Asian cuisines emerge

COMPETITIVE LANDSCAPE

Albert Heijn and private label offer expansive portfolio with increasing focus on chilled ready meals

Second-ranked Oetker gains share and invests in Dutch start-up

Ready meals producers increasingly look to ethnic food trends for inspiration

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2014-2019
Table 191 Sales of Ready Meals by Category: Value 2014-2019
Table 192 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 193 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 196 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 197 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 198 Distribution of Ready Meals by Format: % Value 2014-2019
Table 199 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 200 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in the Netherlands

HEADLINES

PROSPECTS

Dutch consumes become more adventurous in their flavour choices

Stable demand for pasta sauces due to convenience and popularity of Italian cuisine

Interest in gourmet cooking leads to greater demand for premium sauces and dressings

COMPETITIVE LANDSCAPE

Fragmented competitive landscape led by Unilever due to expansive portfolio

Private label continues to make gains, led by Albert Heijn

Egg free mayonnaise answers demand for vegan positioned products

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 207 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in the Netherlands

HEADLINES

PROSPECTS

Producers need to add dynamism to soup through new flavour options

Chilled soup strengthens performance in line with demand for fresh healthy options

Attempts to expand consumption occasions to halt waning interest

COMPETITIVE LANDSCAPE

Unilever’s convenient pouch format proves popular with consumers

Private label continues to gain ground, dominating chilled soup

Granny’s Soup initiative likely to appeal to Dutch consumers’ sensibilities

CATEGORY DATA

Table 215 Sales of Soup by Category: Volume 2014-2019
Table 216 Sales of Soup by Category: Value 2014-2019
Table 217 Sales of Soup by Category: % Volume Growth 2014-2019
Table 218 Sales of Soup by Category: % Value Growth 2014-2019
Table 219 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 220 NBO Company Shares of Soup: % Value 2015-2019
Table 221 LBN Brand Shares of Soup: % Value 2016-2019
Table 222 Distribution of Soup by Format: % Value 2014-2019
Table 223 Forecast Sales of Soup by Category: Volume 2019-2024
Table 224 Forecast Sales of Soup by Category: Value 2019-2024
Table 225 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 226 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in the Netherlands

HEADLINES

PROSPECTS

Increasing interest in healthier nut and seed based spreads offsets waning sales for traditionally popular products

Producers look to improve image of chocolate spreads by reducing sugar content and adopting sustainable practices

Jams and preserves struggles on several fronts

COMPETITIVE LANDSCAPE

Private label strengthens position in sweet spreads, led by major retailer Albert Heijn

Leading brands of jams and preserves reduce their sugar content in line with health trend

Smaller brands look to attract consumers’ attention with sustainable practices

CATEGORY DATA

Table 227 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 228 Sales of Sweet Spreads by Category: Value 2014-2019
Table 229 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 230 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 231 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 232 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 233 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 234 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 235 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 236 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 237 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in the Netherlands

HEADLINES

PROSPECTS

Consumers demand both convenience and quality helping to support greater offer from retailers

On-the-go consumption driven by increasingly busy lifestyles

Further segmentation and use of interesting natural ingredients could offer greater level of differentiation and dynamism to mature baked goods

COMPETITIVE LANDSCAPE

Both artisanal and private label gain share, leaving branded players struggling to assert their authority

Albert Heijn leads private label’s charge to gain further control over packaged baked goods

More positive forecast for frozen baked goods with Albert Heijn’s association with premium specialist

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2014-2019
Table 240 Sales of Baked Goods by Category: Value 2014-2019
Table 241 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 242 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 243 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 244 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 245 Distribution of Baked Goods by Format: % Value 2014-2019
Table 246 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 247 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in the Netherlands

HEADLINES

PROSPECTS

Players look to address health trends as consumer demand for reduced sugar and greater fibre content continue

Hot cereals continues to record strong performance, appealing to wider audience

Food intolerances more of a focus with increasing presence of gluten-free options

COMPETITIVE LANDSCAPE

Leading players come under increasing pressure from smaller innovative brands

Bolletje continues to expand outside of its core product area

Private label continues to gain share, led by Albert Heijn

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 251 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 256 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in the Netherlands

HEADLINES

PROSPECTS

Sales supported by efforts to promote products as alternatives to meat

Despite competition from fresh counterparts, some frozen and shelf stable products experience healthy demand

Social media influencers help support meat-free initiatives

COMPETITIVE LANDSCAPE

HAK retains leadership despite intense competition

Producers address rising health demands and the introduction of Nutriscore

Impressive performance for Bonduelle in shelf stable beans supported by new product

CATEGORY DATA

Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in the Netherlands

HEADLINES

PROSPECTS

Flexitarian trend encourages the Dutch to reduce, if not completely, give up meat consumption

Impressive growth for meat substitutes to continue into forecast period supported by rising health trend and environmental concerns

Green Protein Alliance promotes benefits of plant-based diet with various campaigns

COMPETITIVE LANDSCAPE

Private label dominates processed meat and seafood, with strength in chilled categories

Intensifying competition within meat substitutes with category offering good growth prospects

Beyond Meat enters the Netherlands in 2019 with alternative burger

CATEGORY DATA

Table 273 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 274 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 275 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 276 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 277 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 278 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 279 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 280 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 281 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 282 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 283 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 284 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in the Netherlands

HEADLINES

PROSPECTS

Healthier variants of rice and pasta may appeal to consumers, offering some hope to category

Dutch consumers increasingly opt for convenience and fresh option of chilled pasta

Noodles benefits from convenience and growing popularity of Asian cuisine but concerns over high salt content remain

COMPETITIVE LANDSCAPE

Private label continues to gain ground, dominating chilled pasta

Alternative options to rice outside of the category offer competition

Fair Trade Original’s impressive performance supported by Dutch consumers’ sensibilities

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 296 NBO Company Shares of Rice: % Value 2015-2019
Table 297 LBN Brand Shares of Rice: % Value 2016-2019
Table 298 NBO Company Shares of Pasta: % Value 2015-2019
Table 299 LBN Brand Shares of Pasta: % Value 2016-2019
Table 300 NBO Company Shares of Noodles: % Value 2015-2019
Table 301 LBN Brand Shares of Noodles: % Value 2016-2019
Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 303 Distribution of Rice by Format: % Value 2014-2019
Table 304 Distribution of Pasta by Format: % Value 2014-2019
Table 305 Distribution of Noodles by Format: % Value 2014-2019
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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