Sign In

Packaged food in
Philippines

Country Report

US$7,150
Add to cart

Executive Summary

Nov 2019
Increased spending power supports faster value growth of packaged food in 2019

Packaged food recorded slightly faster value growth in 2019 versus 2018 as value sales in all categories – snacks, dairy, cooking ingredients and meals and staple foods – improved over the year. Packaged food was met with challenges in 2018, such as high inflation and African swine fever.

Along with other packaged food developments, a plethora of new products are introduced to meet demand for convenient, healthy, interesting and indulgent food

Aside from significant expansion of manufacturing and distribution of packaged food, new joint ventures and increased investment in Philippine packaged food companies, 2018-2019 saw a plethora of new products responding to demands for convenient, healthy, interesting and/or indulgent food. Recognising the great popularity of Dreamcakes in metal tins, several small local players started offering their own versions of the original, which is basically chocolate cake topped with a creamy chocolate icing, and Jim’s Recipe opened an outlet in Bay City, Pasay to generate high demand for its popular Malaysian version of sponge cake.

While Universal Robina maintains its overall lead, the competitive landscape sees significant expansion and other new developments in 2018-2019

Universal Robina Corp continues to hold the highest value share in packaged food, largely due to its strength in snacks, where it maintains a wide product portfolio united under the umbrella brand Jack ‘n’ Jill. However, the competitive landscape saw significant expansion and other new developments in 2018-2019.

Distribution developments include new players, acquisitions and some drop-outs, while modern grocery retailers continue to dominate sales

Modern grocery retailers dominated sales of packaged food in 2019, with supermarkets maintaining the leading value share. That channel maintains its growth with the continuous expansion of the leading chains, which makes supermarket outlets with their wide brand and product assortments more accessible to households across the country.

Ongoing demand for healthier, convenient and indulgent food will ensure continued growth for packaged food in the Philippines

Over the forecast period, retail growth of packaged food is set to register a slightly higher current value CAGR than it did over the review period, as unit price growth is set to be slightly higher and retail volume sales will only slightly slow down. In general, products perceived as healthier, such as meat substitutes, drinking yoghurt and soy drinks are expected to continue seeing strong growth, not only due to higher health consciousness but because they still have plenty of room to grow.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports
Frequently asked questions Our Definitions

Packaged Food in the Philippines

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Philippines for free.

The Packaged food in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Philippines?
  • What are the major brands in Philippines?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in the Philippines

EXECUTIVE SUMMARY

Increased spending power supports faster value growth of packaged food in 2019
Along with other packaged food developments, a plethora of new products are introduced to meet demand for convenient, healthy, interesting and indulgent food
While Universal Robina maintains its overall lead, the competitive landscape sees significant expansion and other new developments in 2018-2019
Distribution developments include new players, acquisitions and some drop-outs, while modern grocery retailers continue to dominate sales
Ongoing demand for healthier, convenient and indulgent food will ensure continued growth for packaged food in the Philippines

FOODSERVICE

Sales to Foodservice
Beyond Meat’s plant-based meat substitutes, currently sold by bulk/wholesale only, are gaining traction in restaurants seeking to capitalise on demand for healthy and environmentally friendly products
Arla Pro, a dairy foodservice concept created for professionals, is launched at a major event featuring renowned chefs from throughout Southeast Asia demonstrating the use and versatility of Arla products
Sysu International hosts Taste Setters workshop to generate interest among foodservice players and food manufacturers in spicy up their menus and products with Tabasco dry mixes
Consumer Foodservice
Despite inflationary environment and related uncertainties, consumers with higher disposable incomes still choose to dine out, as some but not all foodservice operators choose not to raise their prices
Convenience stores limited-services restaurants are performing well, drive by ongoing rollouts of new concept stores, widening selection of ready meals, snacks and other food and increased dining space
Use of food delivery mobile apps continues to drive rapid growth of home delivery
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in the Philippines

HEADLINES

PROSPECTS

Outlook bright but new ordinance banning sales in schools could present a challenge
Philippines sets cacao challenge to increase local production
New and innovative product development driving growth in tablets and countlines

COMPETITIVE LANDSCAPE

Universal Robina struggles due to rising costs and adopts new long-term strategies
Local producers collaborate with global brands to build interest in high-quality products
Columbia introduces host of new products as it looks to build share
Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in the Philippines

HEADLINES

PROSPECTS

Gum sees only moderate growth with innovation limited to new flavours and packaging types
New bans on sales of gum in schools and nearby shops poses threat to future sales
Chewing gum remains a popular way to freshen breath while bubble gum fails to inflate due to strong competition

COMPETITIVE LANDSCAPE

Little change seen in gum as Wrigley retains lead with familiar brands
Players use multi-unit packs to attract sales from sari-sari stores
Babble Joe launches new rap battle/bubble blowing music video to draw interest

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in the Philippines

HEADLINES

PROSPECTS

Unilever drives growth by expanding its distribution but school bans threaten growth
Magnolia one of a host of companies to switch to carabao milk
Papa Diddi’s and Baskin Robbins introduce ice cream on subscription

COMPETITIVE LANDSCAPE

Unilever increases production, expands distribution and continues innovation
Interesting new flavours such as matcha, dark chocolate and coffee add interest
Mondelez introduces Oreo and Toblerone brands into ice cream

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 58 Distribution of Ice Cream by Format: % Value 2014-2019
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in the Philippines

HEADLINES

PROSPECTS

Product innovation keeps savoury snacks fresh
Potato chips sees dynamic growth thanks to healthier and premium options but new ban poses threat to future performance
Local brands of nuts losing share as retailers switch to higher margin products

COMPETITIVE LANDSCAPE

Despite seeing dip, Universal Robina invests in improvements for future
Fruit and vegetable chips attract interest among health-conscious consumers
Local players dominate with affordable options but Frito-Lay wins share as incomes rise and distribution expands
Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 63 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 64 Sales of Savoury Snacks by Category: Value 2014-2019
Table 65 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 66 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 68 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 69 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 70 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 71 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 72 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in the Philippines

HEADLINES

PROSPECTS

High cost of local sugar supply hurting local players such as Universal Robina Corp
Sugar confectionery targeted in new clampdown on sales of unhealthy foods in schools
New flavours such as sampalok add interest to sugar confectionery in 2018/2019

COMPETITIVE LANDSCAPE

Jack ‘n’ Jill regains share as Universal Robina improves supply and distribution chain
Chupa Chups celebrates 60th birthday while Mentos benefits from new product launches
See’s Candies looks to set up shop following success of pop-up store
Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 74 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 75 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 76 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 77 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 78 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 79 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 80 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 81 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 82 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 83 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 84 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in the Philippines

HEADLINES

PROSPECTS

Some sweet biscuits see regional school bans
Fluctuations in mango harvests have negative impact on local producers
Multinationals Nestlé and Mondelez launch snack bars as interest grows

COMPETITIVE LANDSCAPE

Universal Robina retains lead with popular range but faces mounting competition
Oreo collaborates with Jurassic World and introduces new flavours
Premium product launches including limited edition flavours add value to the category

CATEGORY DATA

Table 86 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 91 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 92 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 93 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 94 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 95 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 96 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 97 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 98 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 99 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 100 Distribution of Snack Bars by Format: % Value 2014-2019
Table 101 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 102 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in the Philippines

HEADLINES

PROSPECTS

As birth rates fall so does the demand for baby food
Increase in paid maternity leave likely to support breastfeeding
New organic and all-natural brands enter the market as consumers focus on the ingredients in their children’s food

COMPETITIVE LANDSCAPE

Mead Johnson retains lead with the Milk Code being an obstacle to new entrants
Leading players focus on product fortification and organic ranges
New players establish manufacturing facilities in the Philippines

CATEGORY DATA

Table 106 Sales of Baby Food by Category: Volume 2014-2019
Table 107 Sales of Baby Food by Category: Value 2014-2019
Table 108 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 109 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 110 NBO Company Shares of Baby Food: % Value 2015-2019
Table 111 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 112 Distribution of Baby Food by Format: % Value 2014-2019
Table 113 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 114 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in the Philippines

HEADLINES

PROSPECTS

As Magnolia grows so does butter and spreads
Margarine and spreads on the rise as price remains key
Lack of innovation and limited usages acts as a barrier to growth

COMPETITIVE LANDSCAPE

Magnolia blossoms thanks to popularity of Star and expanding distribution
Magnolia set to benefit from expansion of production facilities
Local players dominate but niche areas offer potential for multinationals

CATEGORY DATA

Table 117 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 118 Sales of Butter and Spreads by Category: Value 2014-2019
Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 120 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 121 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 122 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 123 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 125 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in the Philippines

HEADLINES

PROSPECTS

Processed cheese remains dominant thanks to greater affordability
Players introduce new pack types and sizes as a way to win share
Cheese sees number of new product launches as players focus on flavour and fortification

COMPETITIVE LANDSCAPE

Mondelez retains dominance thanks to strong marketing, affordable products and new launches
Lack of interest limits the competition within unprocessed cheese
Elle & Vire set to enter cheese as partnership agreement signed with La Rose Noire

CATEGORY DATA

Table 128 Sales of Cheese by Category: Volume 2014-2019
Table 129 Sales of Cheese by Category: Value 2014-2019
Table 130 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 131 Sales of Cheese by Category: % Value Growth 2014-2019
Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 133 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 134 NBO Company Shares of Cheese: % Value 2015-2019
Table 135 LBN Brand Shares of Cheese: % Value 2016-2019
Table 136 Distribution of Cheese by Format: % Value 2014-2019
Table 137 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 138 Forecast Sales of Cheese by Category: Value 2019-2024
Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 140 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in the Philippines

HEADLINES

PROSPECTS

Drinking milk products faces challenges despite strong performance of soy drinks
Philippines invests in development of local dairy industry
New flavours at the forefront of new product development

COMPETITIVE LANDSCAPE

Nestlé continues to make strong investments as it retains a healthy lead
Vitasoy establishes local manufacturing facility as it continues to gain ground
New players eye the Philippines as a market with strong potential

CATEGORY DATA

Table 141 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 142 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 145 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 147 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in the Philippines

HEADLINES

PROSPECTS

Other dairy struggles for growth due to price rises and lack of usages
Players increase prices due to rising costs leading to a drop in volume growth
New packaging innovation offers option to easily store leftovers

COMPETITIVE LANDSCAPE

Alaska Milk retains dominance with wide range of options in plain condensed milk
Nestlé begins local production of cream in 2019
Milkmaid runs “dessert concept lab” with local chef to raise its profile

CATEGORY DATA

Table 152 Sales of Other Dairy by Category: Volume 2014-2019
Table 153 Sales of Other Dairy by Category: Value 2014-2019
Table 154 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 155 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 156 Sales of Cream by Type: % Value 2014-2019
Table 157 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 158 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 159 Distribution of Other Dairy by Format: % Value 2014-2019
Table 160 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 161 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 162 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 163 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in the Philippines

HEADLINES

PROSPECTS

Yakult’s strong position continues to influence the overall performance of the category
Price is king in Philippines with price adjustments having big impact
Despite Yakult’s dominance, new products and flavours continue to enter

COMPETITIVE LANDSCAPE

Yakult retains dominance thanks to strong consumer recall, attractive pricing and widespread distribution
Nestlé removes two brands as it looks to consolidate its position
Philippines an attractive proposition for foreign investors

CATEGORY DATA

Table 164 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 165 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 166 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 167 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 168 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 169 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 170 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 171 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in the Philippines

HEADLINES

PROSPECTS

Sales of all edible oils except pricier olive oil improve in 2019
Coconut oil prices decrease to the extent that local farmers consider refusing to sell their products to mills and domestic traders
The Philippines enters agreement with Indonesia and Malaysia in effort to reduce dumping and smuggling of palm oil, which can harm the local industry

COMPETITIVE LANDSCAPE

San Pablo maintains its lead on the strength of its popular Minola coconut oil
Supply issues cause Pietro Coricelli olive oil’s share to decline, and it leaves the local market
San Pablo enters the olive oil arena with distribution of the Spanish Olivari brand

CATEGORY DATA

Table 176 Sales of Edible Oils by Category: Volume 2014-2019
Table 177 Sales of Edible Oils by Category: Value 2014-2019
Table 178 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 179 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 180 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 181 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 182 Distribution of Edible Oils by Format: % Value 2014-2019
Table 183 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 184 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in the Philippines

HEADLINES

PROSPECTS

Shelf-stable ready meals keeps driving growth, offering the widest number of options
Ready meals offer expands significantly in 2018-2019
Ready meals remains relatively undeveloped, but new brands and products keep breaking out

COMPETITIVE LANDSCAPE

Purefoods-Hormel maintains its lead with strong distribution and ability to tailor products to suit local tastes
Top two companies in ready meals are domestic players that operate in processed meat and seafood
With a new manufacturing plant becoming operational, San Miguel set to launch more ready meals options over the forecast period

CATEGORY DATA

Table 187 Sales of Ready Meals by Category: Volume 2014-2019
Table 188 Sales of Ready Meals by Category: Value 2014-2019
Table 189 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 190 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 191 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 192 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 193 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 194 Distribution of Ready Meals by Format: % Value 2014-2019
Table 195 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 196 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 197 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 198 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in the Philippines

HEADLINES

PROSPECTS

Growing demand for convenience favours growth of table and cooking sauces and powders that shorten time spent on preparing meals
Knorr and Crispy Fry introduce major seasoning and fish breading mix launches with great fanfare
Sysu International creates a Tabasco event to promote more interest in using spicy flavours

COMPETITIVE LANDSCAPE

Ajinomoto maintains its lead on the strength of near monopoly in monosodium glutamate
Del Monte enjoys a turnaround in 2019 after suffering a retail sales decline in 2019 while transitioning to a different distributor
“Refill Revolution” events to reduce packaging waste could negatively impact retail sales of packaged products if the movement grows and spreads

CATEGORY DATA

Table 199 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 200 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 201 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 202 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 203 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 204 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 205 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 206 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in the Philippines

HEADLINES

PROSPECTS

Soup struggles to gain traction in a country that traditionally prefers rice over soup for daily consumption
Lack of innovation in soup is likely to constrain the category’s potential
Growing from a small base, dehydrated soup sees higher growth, but brand options remain limited, leaving it up to Knorr to create interest with new products

COMPETITIVE LANDSCAPE

Campbell Soup maintains its dominance on the strength of its strong line of shelf-stable soup, the largest soup category
Lack of interest in soup is reflected in lack of company or brand activity in the category
Cagayan Valley Research Center produces a line of mung bean products, including soup, in an effort to support the region’s mung bean farmers

CATEGORY DATA

Table 211 Sales of Soup by Category: Volume 2014-2019
Table 212 Sales of Soup by Category: Value 2014-2019
Table 213 Sales of Soup by Category: % Volume Growth 2014-2019
Table 214 Sales of Soup by Category: % Value Growth 2014-2019
Table 215 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 216 NBO Company Shares of Soup: % Value 2015-2019
Table 217 LBN Brand Shares of Soup: % Value 2016-2019
Table 218 Distribution of Soup by Format: % Value 2014-2019
Table 219 Forecast Sales of Soup by Category: Volume 2019-2024
Table 220 Forecast Sales of Soup by Category: Value 2019-2024
Table 221 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 222 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in the Philippines

HEADLINES

PROSPECTS

Still growing from a small base and boosted by developments and growth in baked goods, sweet spreads enjoys faster value growth
Choc-Nut confectionery brand partners with Amarise Sweets to promote the use of a new Choc-Nut spread as a sandwich spread
Honey is mainly used as a healthy sweetener, but new products generate interest in its use as a spread as well by offering interesting new flavours

COMPETITIVE LANDSCAPE

Top three players in sweet spreads all operate exclusively or mainly in nut- and seed-based category, where peanut butter is the most demanded product
Nutella uses fun packaging innovations to boost sales
Newborn Food boosts interest in its light peanut butter with its “Let’s Build a Healthier World” campaign to raise awareness of the need for healthy eating

CATEGORY DATA

Table 223 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 224 Sales of Sweet Spreads by Category: Value 2014-2019
Table 225 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 226 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 227 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 228 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 229 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 230 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 231 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 232 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 233 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 234 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in the Philippines

HEADLINES

PROSPECTS

High inflation, currency devaluation and higher input costs in 2018 drive up unit prices, boosting value growth in 2019
Notable product launches include Sari Roti’s 2-slice bread pack, Fuwa Fuwa from Japanese player Nippon and Maya Happy Mug
While Dreamcake inspires many copycat versions in the Philippines, Malaysian sponge cake offered by Jim’s Recipe becomes an instantly popular new entry

COMPETITIVE LANDSCAPE

Gardenia strengthens its lead and distribution with new manufacturing plants
Nippon Premium Bakery is a significant new entrant, gearing up to compete with Gardenia and the joint venture SariMonde Foods with Japanese-style offers
Universal Robina Corp and SM Investments Corp make major investments in the domestic baked goods arena

CATEGORY DATA

Table 235 Sales of Baked Goods by Category: Volume 2014-2019
Table 236 Sales of Baked Goods by Category: Value 2014-2019
Table 237 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 238 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 239 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 240 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 241 Distribution of Baked Goods by Format: % Value 2014-2019
Table 242 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 243 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 244 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 245 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in the Philippines

HEADLINES

PROSPECTS

Value growth continues to increase for breakfast cereals, driven by healthy living trends and demand for convenience
Breakfast cereals players launch a host of new products appealing to health-conscious consumers as well as to chocolate lovers
Children’s breakfast cereals appeals not only to children but to adults that enjoy the sweeter flavours and convenience

COMPETITIVE LANDSCAPE

Quaker Oats continues to lead breakfast cereals through its domination of hot cereals, where it continues to offer more flavour and packaging options
Nestlé maintains its second position with product extensions and ongoing efforts to improve its products’ nutritional profile
While breakfast cereals caters to consumers with higher income, it also can serve consumers at the lower end with sachets and other smaller pack sizes

CATEGORY DATA

Table 246 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 247 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 248 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 249 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 250 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 251 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 252 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 253 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 254 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 255 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 256 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in the Philippines

HEADLINES

PROSPECTS

Processed fruit and vegetables regain value growth after suffering a temporary setback while Del Monte was transitioning to a different distributor
Shelf-stable fruit and vegetables continue to drive sales, benefiting from being convenient and from having a longer shelf life
As innovation in the category is limited, players strive to boost sales by increasing consumption frequency

COMPETITIVE LANDSCAPE

Del Monte maintains its lead on the strength of its popular pineapple products and its wide portfolio of products under Del Monte and S&W brands
Del Monte recovers from a sales decline resulting from a distribution transition, but continues to postpone its preapproved plans to go forward with an IPO
Dominance of Del Monte and Dole make it difficult for smaller local players as well as new players to gain traction in this category

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in the Philippines

HEADLINES

PROSPECTS

Effect of ASF and the subsequent ban of imported meat from affected countries continues to negatively impact processed meat in the Philippines
New brands and products include Robina Farms’ tocino, Argentina Corned Chicken and Bay of Gold premium tuna
Responding to rising demand for vegan food, Pristine Solutions brings Beyond Meat into the Philippines

COMPETITIVE LANDSCAPE

The Purefoods-Hormel Co strengthens its lead in processed meat as it transitions towards using its own processing facilities
Johnsonville and Frabelle Fishing Corp enter into a joint venture agreement
Processed seafood developments include a new tuna factory and expanded distribution in the Visayas and Mindanao region

CATEGORY DATA

Table 268 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 269 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 270 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 271 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 272 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 273 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 274 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 275 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 276 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 277 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 278 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 279 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 280 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 281 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 282 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 283 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in the Philippines

HEADLINES

PROSPECTS

Major changes in rice trade as the government starts to enforce new regulations to make rice more affordable and accessible to consumers
New instant noodles products and a new pasta brand generate interest in 2018-2019
Pasta fares better in terms of value and volume growth, as other categories face new challenges

COMPETITIVE LANDSCAPE

Monde Nissin maintains its lead in the category on the strength of its dominance in noodles, the largest category among rice, pasta and noodles
New trade regulations prompt SL Agritech to consider lowering its retail price of rice and San Miguel to start importing rice from Southeast Asia
In other developments, EEI buys a major state in Biotech and brands move from focusing on grain differentiation to rice fortification

CATEGORY DATA

Table 284 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 285 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 286 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 287 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 288 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 289 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 290 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 291 NBO Company Shares of Rice: % Value 2015-2019
Table 292 LBN Brand Shares of Rice: % Value 2016-2019
Table 293 NBO Company Shares of Pasta: % Value 2015-2019
Table 294 LBN Brand Shares of Pasta: % Value 2016-2019
Table 295 NBO Company Shares of Noodles: % Value 2015-2019
Table 296 LBN Brand Shares of Noodles: % Value 2016-2019
Table 297 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 298 Distribution of Rice by Format: % Value 2014-2019
Table 299 Distribution of Pasta by Format: % Value 2014-2019
Table 300 Distribution of Noodles by Format: % Value 2014-2019
Table 301 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 302 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024