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Overview:
Understand the latest market trends and future growth opportunities for the Packaged Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaged Food in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaged Food in Philippines?
- Which are the leading brands in Packaged Food in Philippines?
- How are products distributed in Packaged Food in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Packaged Food in the Philippines
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Pork-related items already off menus heading into 2020 due to negative media reports surrounding African Swine Fever
Unilever Food Solutions suffers significant drop in demand through foodservice by June 2020
Despite relaxing of lockdown measures reduced capacity and footfall heavily impacts foodservice, and therefore demand for packaged food through this channel
Consumer Foodservice
Consumer foodservice players forced to adapt to drastic declines in footfall during lockdown and beyond
Meal kits prove popular option for at-home preparation during pandemic
Concept of cloud kitchens likely to gain further momentum beyond pandemic due to shifting consumer demands
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Savoury Snacks in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Stockpiling maintains growth despite price-consciousness amongst some consumers
New product developments help maintain growth
Companies adapt to address new challenges
RECOVERY AND OPPORTUNITIES
A return to dynamic growth along with busier lives
Changes in the competitive landscape could be on the horizon
Potential challenges to growth
Summary 2 Other Savoury Snacks by Product Type: 2020
CATEGORY DATA
Table 19 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 20 Sales of Savoury Snacks by Category: Value 2015-2020
Table 21 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 22 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 24 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 25 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 26 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 27 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 28 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Savoury Snacks in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Stockpiling maintains growth despite price-consciousness amongst some consumers
New product developments help maintain growth
Companies adapt to address new challenges
RECOVERY AND OPPORTUNITIES
A return to dynamic growth along with busier lives
Changes in the competitive landscape could be on the horizon
Potential challenges to growth
Summary 3 Other Savoury Snacks by Product Type: 2020
CATEGORY DATA
Table 30 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 31 Sales of Savoury Snacks by Category: Value 2015-2020
Table 32 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 33 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 35 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 36 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 37 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 38 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 39 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 40 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Edible Oils in the Philippines
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions lead to a rise in home-cooking, increasing sales of edible oils
Rapeseed oil leads growth, while coconut oil benefits from stories claiming the product helps against COVID-19
Packaging operations are deemed non-essential; a challenge for players in 2020
RECOVERY AND OPPORTUNITIES
Healthy growth over the forecast period, as e-commerce has an opportunity to grow
Palm oil benefits from its lower price-points and government initiatives, whereas corn oil sales decline
The COVID-19 outbreak leads to an opportunity for direct selling to increase
CATEGORY DATA
Table 41 Sales of Edible Oils by Category: Volume 2015-2020
Table 42 Sales of Edible Oils by Category: Value 2015-2020
Table 43 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 44 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 46 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 47 Distribution of Edible Oils by Format: % Value 2015-2020
Table 48 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 49 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 50 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 51 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Growth increases as COVID-19 leads to a rise in home cooking, and shelf stable meals are stockpiled
Due to the outbreak of COVID-19, foodservice outlets offer meal kits to consumers
Retailers respond to the outbreak of COVID-19 by offering consumers a host of new ready meal options
RECOVERY AND OPPORTUNITIES
Following the outbreak of COVID-19, healthy food products will drive innovation
Foodservice players have the opportunity to enter the ready meals landscape
Players are set to launch new frozen ready meals across the forecast period, boosting growth in the overall landscape
CATEGORY DATA
Table 52 Sales of Ready Meals by Category: Volume 2015-2020
Table 53 Sales of Ready Meals by Category: Value 2015-2020
Table 54 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 55 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 56 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 57 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 58 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 59 Distribution of Ready Meals by Format: % Value 2015-2020
Table 60 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 61 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 62 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 63 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Products that make home cooking easy record a spike in sales, as COVID-19 increases the need for home cooked meals
Players launch home delivery schemes and innovative ways to inspire home cooking
Due to the outbreak of COVID-19, Unilever PH faces stock shortages as RFM Corp scales back its planned expenditures
RECOVERY AND OPPORTUNITIES
Volume growth returns to levels recorded pre-COVID-19 in 2022, as an interest in home cooking drives sales forward
Nestlé PH launches strategies to sustain demand following 2020, with other players set to follow suit
Growing demand for convenience favours the growth of table and cooking sauces across the forecast period
CATEGORY DATA
Table 64 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 65 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 66 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 67 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 68 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 69 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 70 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 71 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 72 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 73 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 74 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 75 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in the Philippines
KEY DATA FINDINGS
2020 IMPACT
The lockdown improves sales through e-commerce, while chocolate spread leads value and volume growth
More time spent at home improves sales of baked goods, supporting growth for sweet spreads
Newborn Food Products retains its lead; however, the top three players lose share
RECOVERY AND OPPORTUNITIES
Growth will be driven by sweet spreads relationship with baked goods, and the ease and convenience of its use
Following the outbreak of COVID-19, price-sensitivity increases, boosting sales for affordable and local brands
Nut and seed based spread players focus on innovation, while the outbreak of COVID-19 brings focus to locally sourced ingredients
CATEGORY DATA
Table 76 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 77 Sales of Sweet Spreads by Category: Value 2015-2020
Table 78 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 79 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 80 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 81 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 82 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 83 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 84 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 85 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 86 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Soup sales increase as consumers spend more time at home, with dehydrated soups benefiting from lower price-points
Unilever PH records strong growth in dehydrated soups, outperforming its stock cubes in 2020
Unilever adapts to COVID-19 by offering online sales platforms, while Campbell Soup retains its second-placed position
RECOVERY AND OPPORTUNITIES
Shelf stable soup will drive value growth, as consumers opt for soups containing filling ingredients
The retailing landscape is set to adapt, as direct selling has opportunities following the outbreak of COVID-19
Opportunity for instant soup across the forecast period, however, a lack of overall innovation will stifle volume growth
CATEGORY DATA
Table 88 Sales of Soup by Category: Volume 2015-2020
Table 89 Sales of Soup by Category: Value 2015-2020
Table 90 Sales of Soup by Category: % Volume Growth 2015-2020
Table 91 Sales of Soup by Category: % Value Growth 2015-2020
Table 92 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 93 NBO Company Shares of Soup: % Value 2016-2020
Table 94 LBN Brand Shares of Soup: % Value 2017-2020
Table 95 Distribution of Soup by Format: % Value 2015-2020
Table 96 Forecast Sales of Soup by Category: Volume 2020-2025
Table 97 Forecast Sales of Soup by Category: Value 2020-2025
Table 98 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 99 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Baked Goods in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Category benefits from increased demand for shelf stable packaged leavened bread
Lockdown benefits community bakeries
Red Ribbon fails to reach predicted levels of recovery in 2020
RECOVERY AND OPPORTUNITIES
Packaged leavened bread to benefit from demand for convenient options
Multi-portion cakes suffer as social gatherings are prohibited
Delivery services expected to increase
CATEGORY DATA
Table 100 Sales of Baked Goods by Category: Volume 2015-2020
Table 101 Sales of Baked Goods by Category: Value 2015-2020
Table 102 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 103 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 104 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 105 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 106 Distribution of Baked Goods by Format: % Value 2015-2020
Table 107 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 108 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 109 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 110 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Breakfast cereals benefit as consumers work from home
Adult consumption boosts performance of children’s breakfast cereals
Pepsi-Cola’s lead likely to continue unchallenged
RECOVERY AND OPPORTUNITIES
Healthy options set to benefit due to increased awareness of health issues
Children’s cereals and small packaging formats to gain importance
E-commerce remains negligible, but may offer growth opportunities in future
CATEGORY DATA
Table 111 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 112 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 113 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 114 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 116 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 117 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 118 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 119 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 120 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 121 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Foodservice players offer menu items takeaway and drive-thru purchases
Foodservice set to see decline in short to medium term
Players enter into collaborations with convenience stores
RECOVERY AND OPPORTUNITIES
Players invest in expansion, ASF remains an issue
Meat substitutes remain limited in 2020, but may see growth
Micro-entrepreneurs set to increase in number
CATEGORY DATA
Table 122 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 123 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 124 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 125 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 126 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 127 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 128 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 129 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 130 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 131 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 132 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 133 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 134 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 135 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 136 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 137 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Long shelf life underpins popularity of processed fruit and vegetables
Del Monte moves to new distributor
Foodservice players offer menu items in frozen format
RECOVERY AND OPPORTUNITIES
Storage convenience to offset lower nutritional value
Grow-your-own gains strength, may offer competition
Frozen processed potatoes may see prices rise if tariff increases
CATEGORY DATA
Table 138 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 139 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 140 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 141 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 142 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 143 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 144 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 145 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 146 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 147 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 148 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in the Philippines
KEY DATA FINDINGS
2020 IMPACT
Category set to benefit from increased consumption of staples at home
Instant noodles benefit from convenience
Universal Robina Corp benefits from increased access to brands
RECOVERY AND OPPORTUNITIES
Rice to see shift from unpackaged to packaged offerings
Instant noodles to benefit from consumers’ reduced purchasing power
New flavours expected in instant noodles
CATEGORY DATA
Table 149 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 150 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 151 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 152 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 153 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 154 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 155 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 156 NBO Company Shares of Rice: % Value 2016-2020
Table 157 LBN Brand Shares of Rice: % Value 2017-2020
Table 158 NBO Company Shares of Pasta: % Value 2016-2020
Table 159 LBN Brand Shares of Pasta: % Value 2017-2020
Table 160 NBO Company Shares of Noodles: % Value 2016-2020
Table 161 LBN Brand Shares of Noodles: % Value 2017-2020
Table 162 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 163 Distribution of Rice by Format: % Value 2015-2020
Table 164 Distribution of Pasta by Format: % Value 2015-2020
Table 165 Distribution of Noodles by Format: % Value 2015-2020
Table 166 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 167 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 168 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 169 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Packaged Food
In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.