Packaged Food in the Philippines

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Philippines?
  • Which are the leading brands in Packaged Food in Philippines?
  • How are products distributed in Packaged Food in Philippines?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Pork-related items already off menus heading into 2020 due to negative media reports surrounding African Swine Fever Unilever Food Solutions suffers significant drop in demand through foodservice by June 2020 Despite relaxing of lockdown measures reduced capacity and footfall heavily impacts foodservice, and therefore demand for packaged food through this channel
Consumer Foodservice
Consumer foodservice players forced to adapt to drastic declines in footfall during lockdown and beyond Meal kits prove popular option for at-home preparation during pandemic Concept of cloud kitchens likely to gain further momentum beyond pandemic due to shifting consumer demands
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Savoury Snacks in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Stockpiling maintains growth despite price-consciousness amongst some consumers
New product developments help maintain growth
Companies adapt to address new challenges

RECOVERY AND OPPORTUNITIES

A return to dynamic growth along with busier lives
Changes in the competitive landscape could be on the horizon
Potential challenges to growth
Summary 2 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 20 Sales of Savoury Snacks by Category: Value 2015-2020 Table 21 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 22 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 24 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 25 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 26 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 27 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 28 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Savoury Snacks in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Stockpiling maintains growth despite price-consciousness amongst some consumers
New product developments help maintain growth
Companies adapt to address new challenges

RECOVERY AND OPPORTUNITIES

A return to dynamic growth along with busier lives
Changes in the competitive landscape could be on the horizon
Potential challenges to growth
Summary 3 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 30 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 31 Sales of Savoury Snacks by Category: Value 2015-2020 Table 32 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 33 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 35 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 36 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 37 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 38 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 39 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 40 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Chocolate Confectionery in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Boxed assortments is particularly hard hit by lockdown measures
Bean-to-bar brands grow, but face challenges with the supply of cacao
Slowing sales growth despite new launches

RECOVERY AND OPPORTUNITIES

A rapid return to strong retail growth expected
Challenge from consumer concern about the consumption of sugary food and drink
Potential launch of “healthier” chocolate confectionery
Summary 4 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 41 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 42 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 43 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 44 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 45 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 46 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 47 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 48 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 49 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 50 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 51 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 52 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Limited budgets and lockdown hamper growth
Chewing gum remains dominant and sees higher growth due to the benefits offered
Static competitive landscape due to lack of innovation

RECOVERY AND OPPORTUNITIES

Poor retail volume performance forecast as consumers turn to other confectionery
Potential expansion of Mondelez in chewing gum
Rising awareness of the sugar content of sugarised chewing gum and bubble gum

CATEGORY DATA

Table 53 Sales of Gum by Category: Volume 2015-2020 Table 54 Sales of Gum by Category: Value 2015-2020 Table 55 Sales of Gum by Category: % Volume Growth 2015-2020 Table 56 Sales of Gum by Category: % Value Growth 2015-2020 Table 57 Sales of Gum by Flavour: Rankings 2015-2020 Table 58 NBO Company Shares of Gum: % Value 2016-2020 Table 59 LBN Brand Shares of Gum: % Value 2017-2020 Table 60 Distribution of Gum by Format: % Value 2015-2020 Table 61 Forecast Sales of Gum by Category: Volume 2020-2025 Table 62 Forecast Sales of Gum by Category: Value 2020-2025 Table 63 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 64 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Volume sales decline due to lockdown and bans on distribution near schools
New product developments help to limit the decline
Improvements in distribution help to extend the lead of Universal Robina Corp

RECOVERY AND OPPORTUNITIES

Rapid rebound likely as impulse purchasing resumes and parents treat their children
Potential range expansion for Mondelez due to the opportunities in snacks
Discussions over the import of sugar could impact prices
Summary 5 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 65 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 66 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 67 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 68 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 69 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 70 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 71 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 72 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 73 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 74 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 75 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 76 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits remains particularly resilient despite the impact of COVID-19
Recent new product developments and promotions help maintain growth
Local players dominate but Mondelez is set to expand its presence

RECOVERY AND OPPORTUNITIES

Higher growth rates expected as the impact of COVID-19 fades
Potential for growth in snack bars set to prompt launches, but the audience is limited
Some sweet biscuits will benefit from not being included on banned lists

CATEGORY DATA

Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 83 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 85 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 86 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 87 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 88 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 90 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 91 Distribution of Snack Bars by Format: % Value 2015-2020 Table 92 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Take-home dairy ice cream sees rising sales due to indulgence during lockdown
Greater distribution reach and new products contribute to growth
The withdrawal of Nestlé Sorbetes affects the competitive landscape

RECOVERY AND OPPORTUNITIES

Even higher growth rates thanks to lack of maturity and new launches
Potential threat from expansion of ban on sales of sugary foods near schools
Health expected to be a focus for new launches

CATEGORY DATA

Table 97 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 98 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 99 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 100 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 101 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 102 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 103 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 104 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 105 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 106 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 107 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 108 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 109 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 110 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 111 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 112 Distribution of Ice Cream by Format: % Value 2015-2020 Table 113 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 114 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 115 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Stockpiling maintains growth despite price-consciousness amongst some consumers
New product developments help maintain growth
Companies adapt to address new challenges

RECOVERY AND OPPORTUNITIES

A return to dynamic growth along with busier lives
Changes in the competitive landscape could be on the horizon
Potential challenges to growth
Summary 6 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 117 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 118 Sales of Savoury Snacks by Category: Value 2015-2020 Table 119 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 120 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 122 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 123 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 124 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 125 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 126 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 127 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Edible Oils in the Philippines

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions lead to a rise in home-cooking, increasing sales of edible oils
Rapeseed oil leads growth, while coconut oil benefits from stories claiming the product helps against COVID-19
Packaging operations are deemed non-essential; a challenge for players in 2020

RECOVERY AND OPPORTUNITIES

Healthy growth over the forecast period, as e-commerce has an opportunity to grow
Palm oil benefits from its lower price-points and government initiatives, whereas corn oil sales decline
The COVID-19 outbreak leads to an opportunity for direct selling to increase

CATEGORY DATA

Table 128 Sales of Edible Oils by Category: Volume 2015-2020 Table 129 Sales of Edible Oils by Category: Value 2015-2020 Table 130 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 131 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 132 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 133 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 134 Distribution of Edible Oils by Format: % Value 2015-2020 Table 135 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 136 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 137 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 138 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Growth increases as COVID-19 leads to a rise in home cooking, and shelf stable meals are stockpiled
Due to the outbreak of COVID-19, foodservice outlets offer meal kits to consumers
Retailers respond to the outbreak of COVID-19 by offering consumers a host of new ready meal options

RECOVERY AND OPPORTUNITIES

Following the outbreak of COVID-19, healthy food products will drive innovation
Foodservice players have the opportunity to enter the ready meals landscape
Players are set to launch new frozen ready meals across the forecast period, boosting growth in the overall landscape

CATEGORY DATA

Table 139 Sales of Ready Meals by Category: Volume 2015-2020 Table 140 Sales of Ready Meals by Category: Value 2015-2020 Table 141 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 142 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 143 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 144 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 145 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 146 Distribution of Ready Meals by Format: % Value 2015-2020 Table 147 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 148 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 149 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 150 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Products that make home cooking easy record a spike in sales, as COVID-19 increases the need for home cooked meals
Players launch home delivery schemes and innovative ways to inspire home cooking
Due to the outbreak of COVID-19, Unilever PH faces stock shortages as RFM Corp scales back its planned expenditures

RECOVERY AND OPPORTUNITIES

Volume growth returns to levels recorded pre-COVID-19 in 2022, as an interest in home cooking drives sales forward
Nestlé PH launches strategies to sustain demand following 2020, with other players set to follow suit
Growing demand for convenience favours the growth of table and cooking sauces across the forecast period

CATEGORY DATA

Table 151 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 152 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 153 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 154 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 155 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 156 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 157 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 158 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 159 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 160 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 161 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 162 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in the Philippines

KEY DATA FINDINGS

2020 IMPACT

The lockdown improves sales through e-commerce, while chocolate spread leads value and volume growth
More time spent at home improves sales of baked goods, supporting growth for sweet spreads
Newborn Food Products retains its lead; however, the top three players lose share

RECOVERY AND OPPORTUNITIES

Growth will be driven by sweet spreads relationship with baked goods, and the ease and convenience of its use
Following the outbreak of COVID-19, price-sensitivity increases, boosting sales for affordable and local brands
Nut and seed based spread players focus on innovation, while the outbreak of COVID-19 brings focus to locally sourced ingredients

CATEGORY DATA

Table 163 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 164 Sales of Sweet Spreads by Category: Value 2015-2020 Table 165 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 166 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 167 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 168 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 169 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 170 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 171 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 172 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 173 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 174 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Soup sales increase as consumers spend more time at home, with dehydrated soups benefiting from lower price-points
Unilever PH records strong growth in dehydrated soups, outperforming its stock cubes in 2020
Unilever adapts to COVID-19 by offering online sales platforms, while Campbell Soup retains its second-placed position

RECOVERY AND OPPORTUNITIES

Shelf stable soup will drive value growth, as consumers opt for soups containing filling ingredients
The retailing landscape is set to adapt, as direct selling has opportunities following the outbreak of COVID-19
Opportunity for instant soup across the forecast period, however, a lack of overall innovation will stifle volume growth

CATEGORY DATA

Table 175 Sales of Soup by Category: Volume 2015-2020 Table 176 Sales of Soup by Category: Value 2015-2020 Table 177 Sales of Soup by Category: % Volume Growth 2015-2020 Table 178 Sales of Soup by Category: % Value Growth 2015-2020 Table 179 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 180 NBO Company Shares of Soup: % Value 2016-2020 Table 181 LBN Brand Shares of Soup: % Value 2017-2020 Table 182 Distribution of Soup by Format: % Value 2015-2020 Table 183 Forecast Sales of Soup by Category: Volume 2020-2025 Table 184 Forecast Sales of Soup by Category: Value 2020-2025 Table 185 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 186 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Category benefits from increased demand for shelf stable packaged leavened bread
Lockdown benefits community bakeries
Red Ribbon fails to reach predicted levels of recovery in 2020

RECOVERY AND OPPORTUNITIES

Packaged leavened bread to benefit from demand for convenient options
Multi-portion cakes suffer as social gatherings are prohibited
Delivery services expected to increase

CATEGORY DATA

Table 187 Sales of Baked Goods by Category: Volume 2015-2020 Table 188 Sales of Baked Goods by Category: Value 2015-2020 Table 189 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 190 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 191 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 192 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 193 Distribution of Baked Goods by Format: % Value 2015-2020 Table 194 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 195 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 196 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 197 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals benefit as consumers work from home
Adult consumption boosts performance of children’s breakfast cereals
Pepsi-Cola’s lead likely to continue unchallenged

RECOVERY AND OPPORTUNITIES

Healthy options set to benefit due to increased awareness of health issues
Children’s cereals and small packaging formats to gain importance
E-commerce remains negligible, but may offer growth opportunities in future

CATEGORY DATA

Table 198 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 199 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 200 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 201 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 202 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 203 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 204 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 205 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 206 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 207 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 208 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Foodservice players offer menu items takeaway and drive-thru purchases
Foodservice set to see decline in short to medium term
Players enter into collaborations with convenience stores

RECOVERY AND OPPORTUNITIES

Players invest in expansion, ASF remains an issue
Meat substitutes remain limited in 2020, but may see growth
Micro-entrepreneurs set to increase in number

CATEGORY DATA

Table 209 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 210 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 211 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 212 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 213 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 214 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 215 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 216 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 217 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 218 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 219 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 220 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 221 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 222 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 223 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 224 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Long shelf life underpins popularity of processed fruit and vegetables
Del Monte moves to new distributor
Foodservice players offer menu items in frozen format

RECOVERY AND OPPORTUNITIES

Storage convenience to offset lower nutritional value
Grow-your-own gains strength, may offer competition
Frozen processed potatoes may see prices rise if tariff increases

CATEGORY DATA

Table 225 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 226 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 227 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 228 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 229 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 230 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 231 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 232 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 233 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 234 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 235 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Category set to benefit from increased consumption of staples at home
Instant noodles benefit from convenience
Universal Robina Corp benefits from increased access to brands

RECOVERY AND OPPORTUNITIES

Rice to see shift from unpackaged to packaged offerings
Instant noodles to benefit from consumers’ reduced purchasing power
New flavours expected in instant noodles

CATEGORY DATA

Table 236 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 237 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 238 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 239 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 240 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 241 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 242 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 243 NBO Company Shares of Rice: % Value 2016-2020 Table 244 LBN Brand Shares of Rice: % Value 2017-2020 Table 245 NBO Company Shares of Pasta: % Value 2016-2020 Table 246 LBN Brand Shares of Pasta: % Value 2017-2020 Table 247 NBO Company Shares of Noodles: % Value 2016-2020 Table 248 LBN Brand Shares of Noodles: % Value 2017-2020 Table 249 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 250 Distribution of Rice by Format: % Value 2015-2020 Table 251 Distribution of Pasta by Format: % Value 2015-2020 Table 252 Distribution of Noodles by Format: % Value 2015-2020 Table 253 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 254 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 255 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 256 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Baby Food in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Stable but undynamic performance for baby food during lockdown with category continuing to be influenced by demographic trends witnessed over the review period
Major players focus efforts on growing-up milk formula and prepared baby food due to prohibited marketing laws in the country
Negligible distribution channel of e-commerce could find an audience through efforts of major players partnering online sales platforms in addition to lockdown

RECOVERY AND OPPORTUNITIES

Overall demand for baby food will continue to be influenced by falling birth rates and milk formula with latter set to struggle with sluggish volume growth from 2021 onwards
Organic milk formula likely to remain a niche, limited to affluent urban parents
Improved performance predicted for prepared baby food, driven by increasingly busy parents as they return to work

CATEGORY DATA

Table 257 Sales of Baby Food by Category: Volume 2015-2020 Table 258 Sales of Baby Food by Category: Value 2015-2020 Table 259 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 260 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 261 NBO Company Shares of Baby Food: % Value 2016-2020 Table 262 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 263 Distribution of Baby Food by Format: % Value 2015-2020 Table 264 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 265 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 266 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 267 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice and home seclusion trend during lockdown result in greater retail demand for affordable margarine and spreads in Q2
Magnolia strengthens leadership due to dominance of margarine and spreads
Major modern grocery retailers remain dominant as consumers look to reduce frequent visits to smaller outlets

RECOVERY AND OPPORTUNITIES

Marginal decline in demand for retail sales of butter and spreads in 2021 in line with predicted upturn in demand through foodservice
Lack of innovation and maturity to impact margarine and spreads, while opportunities to expand category through healthier variants will appeal to more affluent consumers
Healthy attributes of butter and declining unit price set to improve demand over the forecast period

CATEGORY DATA

Table 268 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 269 Sales of Butter and Spreads by Category: Value 2015-2020 Table 270 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 271 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 272 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 273 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 274 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 275 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 276 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 277 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 278 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice options and home seclusion trend drive greater demand for cheese through retail
Mondelez retains domination of cheese but comes under pressure from the dynamic Magnolia
San Miguel Corp launches online ordering during lockdown

RECOVERY AND OPPORTUNITIES

Demand for cheese through retail set to decline in 2021 in line with predicted increase through foodservice before
New non-dairy entries could offer competition to In A Nutshell over the forecast period
Appeal of subscription box concept likely to remain limited to affluent urban consumers

CATEGORY DATA

Table 279 Sales of Cheese by Category: Volume 2015-2020 Table 280 Sales of Cheese by Category: Value 2015-2020 Table 281 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 282 Sales of Cheese by Category: % Value Growth 2015-2020 Table 283 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 284 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 285 NBO Company Shares of Cheese: % Value 2016-2020 Table 286 LBN Brand Shares of Cheese: % Value 2017-2020 Table 287 Distribution of Cheese by Format: % Value 2015-2020 Table 288 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 289 Forecast Sales of Cheese by Category: Value 2020-2025 Table 290 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 291 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Notable shift in channels and home seclusion trend result in greater upturn in demand for drinking milk products during lockdown
Nestlé retains convincing leadership in 2020 due to wide product portfolio and consumer loyalty
Smaller channels which rely on impulse purchases of drinking milk products struggle during lockdown

RECOVERY AND OPPORTUNITIES

Gradual shift in demand from late 2020 likely to result in weaker performance for drinking milk products through retail
Investments in local production facilities could further reduce reliance on imports of drinking milk products
Subscription services likely to remain a niche adopted by affluent Filipinos

CATEGORY DATA

Table 292 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 293 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 294 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 295 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 296 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 297 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 298 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 299 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 300 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 301 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 302 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for yoghurt during lockdown, driven by probiotic products with immune-boosting properties
Yakult strengthens lead during lockdown as consumers rush to purchase probiotic drinking yoghurt
Supermarkets strengthens dominance of yoghurt during lockdown while direct selling experiences declines due to social distancing measures

RECOVERY AND OPPORTUNITIES

Notable slowdown in demand for category over the forecast period due to increasing maturity
Players likely to explore different ways to add value and interest to maturing category
Plant-based options could emerge over the forecast period due to increasing health trend and demand for alternative options to dairy

CATEGORY DATA

Table 303 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 304 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 305 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 306 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 307 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 308 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 309 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 310 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 311 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 312 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 313 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 314 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice and home seclusion trend benefit retail demand for other dairy during lockdown
Alaska Milk Corp strengthens dominance of other dairy due to wide offer of condensed milk
Larger modern grocery retailers gain share during lockdown

RECOVERY AND OPPORTUNITIES

Other dairy to increase demand through foodservice from 2021 onwards, resulting in weaker performance through retail
Nestlé’s investment in local production facilities likely to continue to reduce costs and improve supply moving forward
Local brand of coconut cream should see further support and expansion following IPO listing by manufacturer

CATEGORY DATA

Table 315 Sales of Other Dairy by Category: Volume 2015-2020 Table 316 Sales of Other Dairy by Category: Value 2015-2020 Table 317 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 318 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 319 Sales of Cream by Type: % Value 2015-2020 Table 320 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 321 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 322 Distribution of Other Dairy by Format: % Value 2015-2020 Table 323 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 324 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 325 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 326 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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