Executive Summary

Dec 2018
The introduction of VAT leads to more cautious consumer spending

The 5% Value Added Tax (VAT) imposed on most products and services in the United Arab Emirates in 2018 negatively influenced packaged food consumption in the country. Consumers who were used to tax-free living adjusted to increasing costs, including of packaged food.

Slower growth in 2018 than the review period average

Packaged food recorded a slightly lower growth rate in 2018 than the average of the review period as a whole. The review period witnessed a revival of the economy after the global recession which severely affected the market in 2009.

Leading companies retain their rankings

The leading companies within packaged food were able to retain their shares in 2018. The top three companies, Nestlé Middle East, Almarai Co and Mars, benefited from their strong positions in many of the categories in which they participated.

Hypermarkets and supermarkets remain the leading distribution channels

Hypermarkets and supermarkets remained the leading distribution channels for packaged food in the United Arab Emirates in 2018. Retailers operating in these distribution channels expanded their branches during the year with plans to add additional outlets over the forecast period.

Stable growth expected over the forecast period

As VAT becomes more incorporated into the daily transactions of residents of the United Arab Emirates, the shock of the higher costs will eventually subside and become part of everyday life. With the government pushing towards strengthening the non-oil economy, the packaged food market is expected to benefit from improved shipping, tourism and local manufacturing.

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Packaged Food in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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The Packaged food in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in the United Arab Emirates

EXECUTIVE SUMMARY

The introduction of VAT leads to more cautious consumer spending
Slower growth in 2018 than the review period average
Leading companies retain their rankings
Hypermarkets and supermarkets remain the leading distribution channels
Stable growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Companies distributing in retail strengthen their foodservice sales
Drinking yoghurt is the most dynamic product
Federal Foods leads sales to foodservice
Consumer Foodservice
Saturation leads to lower growth in 2018
Increased health awareness leads to an opportunity for new concepts
Online ordering and delivery platforms enhance the competitive environment
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in the United Arab Emirates

HEADLINES

PROSPECTS

Sunflower oil is the most dynamic category
Olive oil records a high growth rate
Modern trade grows

COMPETITIVE LANDSCAPE

IFFCO Group leads edible oils
Companies focus on health and wellness
New launches in olive oil

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in the United Arab Emirates

HEADLINES

PROSPECTS

Prepared salads most dynamic
Different consumption occasions for ready meals
Indian ready meals most popular

COMPETITIVE LANDSCAPE

Stable company value shares in 2018
Product variety keeps consumers interested
The Bolton Group launches Rio Mare Salatuna

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in the United Arab Emirates

HEADLINES

PROSPECTS

Demand for different cuisines drives growth
Ketchup and chili sauces most dynamic categories
Health and wellness trend growing

COMPETITIVE LANDSCAPE

Agthia Group continues to lead
Heinz Africa & Middle East ranks third
Standard and economy brands leading

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in the United Arab Emirates

HEADLINES

PROSPECTS

Dehydrated soup largest and most dynamic category
Cream of chicken and chicken noodles most popular
Hypermarkets and supermarkets leading channels

COMPETITIVE LANDSCAPE

Nestlé Middle East is the leading player
Companies lean towards health and wellness positioning
International companies lead sales

CATEGORY DATA

Table 54 Sales of Soup by Category: Volume 2013-2018
Table 55 Sales of Soup by Category: Value 2013-2018
Table 56 Sales of Soup by Category: % Volume Growth 2013-2018
Table 57 Sales of Soup by Category: % Value Growth 2013-2018
Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Soup: % Value 2014-2018
Table 60 LBN Brand Shares of Soup: % Value 2015-2018
Table 61 Distribution of Soup by Format: % Value 2013-2018
Table 62 Forecast Sales of Soup by Category: Volume 2018-2023
Table 63 Forecast Sales of Soup by Category: Value 2018-2023
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in the United Arab Emirates

HEADLINES

PROSPECTS

Nut- and seed-based spreads fastest growing
Date-flavoured jam increasing
Hypermarkets and supermarkets are the most important distribution channels

COMPETITIVE LANDSCAPE

Ferrero leads sweet spreads in 2018
International and regional companies are more popular
Mars chocolate spreads are new product developments

CATEGORY DATA

Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 67 Sales of Sweet Spreads by Category: Value 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in the United Arab Emirates

HEADLINES

PROSPECTS

Bread remains the most important category
Packaged cakes is the most dynamic category
Health and wellness is growing

COMPETITIVE LANDSCAPE

Artisanal producers lead baked goods
Modern Bakery leads branded manufacturers in baked goods
Unit prices to remain stable

CATEGORY DATA

Table 78 Sales of Baked Goods by Category: Volume 2013-2018
Table 79 Sales of Baked Goods by Category: Value 2013-2018
Table 80 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 81 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 83 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 84 Distribution of Baked Goods by Format: % Value 2013-2018
Table 85 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 86 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 87 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in the United Arab Emirates

HEADLINES

PROSPECTS

Westernisation drives breakfast cereals growth
Muesli and granola growing
Hot cereals growing

COMPETITIVE LANDSCAPE

Kellogg Middle East leads breakfast cereals
Pepsi Cola International leads hot cereals in 2018
International companies lead sales

CATEGORY DATA

Table 89 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 90 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 91 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 92 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 93 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 94 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 95 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 96 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 97 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 98 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in the United Arab Emirates

HEADLINES

PROSPECTS

Competition with fresh food
Shelf-stable beans is most dynamic
Hypermarkets and supermarkets remain the leading distribution channels

COMPETITIVE LANDSCAPE

Gulf Food Industries leads processed fruit and vegetables
Manufacturers stock products in outlets depending on target market
International companies lead sales

CATEGORY DATA

Table 100 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 101 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 102 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 104 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 105 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 106 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 107 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 108 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in the United Arab Emirates

HEADLINES

PROSPECTS

Processed meat and seafood grows thanks to promotions
Processed poultry and seafood are the most dynamic
Hypermarkets and supermarkets are most important channels

COMPETITIVE LANDSCAPE

Sahar Enterprises leads processed meat and seafood
Al Islami Foods retains second place
QualPro leads processed seafood

CATEGORY DATA

Table 112 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 113 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 114 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 116 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 117 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 118 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 120 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 121 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 122 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 123 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 124 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 126 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in the United Arab Emirates

HEADLINES

PROSPECTS

Asian expatriates drive growth in rice, pasta and noodles
Instant noodles registers strong growth
Hypermarkets and supermarkets lead sales

COMPETITIVE LANDSCAPE

Daily Fresh Foods leads sales of rice, pasta and noodles
Hygenix Trading launches Ottogi instant noodles
Economy brands lead rice sales

CATEGORY DATA

Table 128 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 129 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 130 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 132 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 133 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 134 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 135 NBO Company Shares of Rice: % Value 2014-2018
Table 136 LBN Brand Shares of Rice: % Value 2015-2018
Table 137 NBO Company Shares of Pasta: % Value 2014-2018
Table 138 LBN Brand Shares of Pasta: % Value 2015-2018
Table 139 NBO Company Shares of Noodles: % Value 2014-2018
Table 140 LBN Brand Shares of Noodles: % Value 2015-2018
Table 141 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 142 Distribution of Rice by Format: % Value 2013-2018
Table 143 Distribution of Pasta by Format: % Value 2013-2018
Table 144 Distribution of Noodles by Format: % Value 2013-2018
Table 145 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023