Packaged Food in the US

Packaged Food in the US

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Manufacturers shift focus from foodservice to retail, although some find it easier to adapt than others
Growth for food delivery has been key for packaged food sales to foodservice
More accountability for foodservice operators will mean more selectivity when purchasing ingredients

Consumer Foodservice

Foodservice operators struggle to stay afloat amid decreased demand in 2020, and have to adapt to survive
Foodservice industry may not see an immediate shift back to “normal”
Consumer foodservice will offer a vital gateway to new food items

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby Food in the US

KEY DATA FINDINGS

2020 IMPACT

Milk formula considered more essential than other types of baby food

Squeezable pouches aimed at on-the-go use are under scrutiny and see lower demand in 2020

Gerber launches new digestive-support products and increases its Feeding America donations

RECOVERY AND OPPORTUNITIES

Reopening of day care centres and pre-schools should benefit the category

Falling birth rate poses a challenge for baby food growth

Internet retailing of baby food sees even stronger growth

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2015-2020
Table 20 Sales of Baby Food by Category: Value 2015-2020
Table 21 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Baby Food: % Value 2016-2020
Table 24 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 25 Distribution of Baby Food by Format: % Value 2015-2020
Table 26 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in the US

KEY DATA FINDINGS

2020 IMPACT

Consumer behaviour during the pandemic drives sales of butter

Restaurant closures results in a collapse in foodservice sales

With consumers going back to basics this helps drive private label sales

RECOVERY AND OPPORTUNITIES

Foodservice will recover after the setbacks experienced in 2020

Pandemic slows premiumisation in spreads

Butter expected to continue benefiting from its new all-natural image

CATEGORY DATA

Table 30 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 31 Sales of Butter and Spreads by Category: Value 2015-2020
Table 32 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 33 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 35 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 36 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 37 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 38 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 39 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 40 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in the US

KEY DATA FINDINGS

2020 IMPACT

Cheese sees a spike in retail sales but a slump in foodservice sales in 2020

Volatility in cheese prices due to COVID-19

Big channel shift to e-commerce

RECOVERY AND OPPORTUNITIES

Could COVID-19 have a lasting impact on food preparation habits?

Plant-based varieties gaining ground

100% cheese snack products may not benefit as much from the convenience factor

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2015-2020
Table 42 Sales of Cheese by Category: Value 2015-2020
Table 43 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 44 Sales of Cheese by Category: % Value Growth 2015-2020
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 46 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 47 NBO Company Shares of Cheese: % Value 2016-2020
Table 48 LBN Brand Shares of Cheese: % Value 2017-2020
Table 49 Distribution of Cheese by Format: % Value 2015-2020
Table 50 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 51 Forecast Sales of Cheese by Category: Value 2020-2025
Table 52 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in the US

KEY DATA FINDINGS

2020 IMPACT

Retail sales of milk given added impetus by lockdowns and closures in 2020

Producers dumping milk in 2020 due to excess supply with the foodservice/institutional closures

Plant-based products are outpacing cow’s milk

RECOVERY AND OPPORTUNITIES

Consumers still interested in continued innovations

Sustainability still a key concern for consumers

Breakfast could become a more prominent consumption occasion

CATEGORY DATA

Table 54 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 55 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 56 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 57 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 59 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 60 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 62 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 64 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in the US

KEY DATA FINDINGS

2020 IMPACT

Portability trends upended as consumers spend more time at home

Sugar avoidance has potential to slow due to desire for indulgence

For many, yoghurt is increasingly viewed as a healthy option

RECOVERY AND OPPORTUNITIES

Portability may need to look different in the future if consumers continue to focus on safety and hygiene

Free from dairy yoghurt should continue growing

Opportunities for mid-priced brands

CATEGORY DATA

Table 65 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 66 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 67 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 68 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 69 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 70 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 71 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 72 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 74 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 75 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 76 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in the US

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and higher sales of coffee whiteners in the retail channel

Condensed milk benefits from trend reversal

Innovation remains possible even as consumers go back to basics

RECOVERY AND OPPORTUNITIES

New work patterns could have long-term impact on coffee whiteners

Home seclusion and substitution benefit multiple categories

Non-dairy products to see an increased presence?

CATEGORY DATA

Table 77 Sales of Other Dairy by Category: Volume 2015-2020
Table 78 Sales of Other Dairy by Category: Value 2015-2020
Table 79 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 80 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 81 Sales of Cream by Type: % Value 2015-2020
Table 82 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 83 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 84 Distribution of Other Dairy by Format: % Value 2015-2020
Table 85 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 86 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 87 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 88 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Baked Goods in the US

KEY DATA FINDINGS

2020 IMPACT

Foodservice sales hard hit by nationwide restrictions

Home baking trend has mixed impact on baked goods

Consumers return to basics as incomes come under pressure

RECOVERY AND OPPORTUNITIES

Hygiene concerns could impact sales of unpackaged baked goods

Health and wellness set to influence demand over the forecast period

Home baking expected to lose its appeal as consumers return to the workplace

CATEGORY DATA

Table 89 Sales of Baked Goods by Category: Volume 2015-2020
Table 90 Sales of Baked Goods by Category: Value 2015-2020
Table 91 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 92 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 93 Sales of Pastries by Type: % Value 2015-2020
Table 94 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 95 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 96 Distribution of Baked Goods by Format: % Value 2015-2020
Table 97 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 98 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 99 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 100 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in the US

KEY DATA FINDINGS

2020 IMPACT

Sales boom as consumers look for convenient breakfast solutions

Health and indulgence inform new product development in 2020

Breakfast cereals sees expanding usage as snacks

RECOVERY AND OPPORTUNITIES

E-commerce expected to support development of breakfast cereals

Foodservice sales projected to see only a slow recovery

Healthy eating trend represents a challenge and an opportunity for breakfast cereals

CATEGORY DATA

Table 101 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 102 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 103 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 104 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 105 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 106 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 107 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 108 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 109 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 110 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 111 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in the US

KEY DATA FINDINGS

2020 IMPACT

Concern over potential food shortages drives growth in 2020

Meat substitutes benefits from question marks over meat production

Processed meat faces difficult future with multiple challenges ahead

RECOVERY AND OPPORTUNITIES

Plant-based meat takes root as new product development drives interest

Price expected to cast stronger influence over purchasing decisions as the economy shrinks

Seafood could see a long-term shift in consumption habits

CATEGORY DATA

Table 112 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 113 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 114 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 115 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 116 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 117 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 118 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 119 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 120 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 121 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 122 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 123 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 124 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 126 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in the US

KEY DATA FINDINGS

2020 IMPACT

Panic buying boosts demand for processed fruit and vegetables

Processed fruit and vegetables seen as better protected from COVID-19 than fresh produce

Increase in home-prepared food and drinks drives demand

RECOVERY AND OPPORTUNITIES

COVID places the spotlight on immunity and healthy eating

Demand for on-the-go pack sizes expected to resurface as restrictions are lifted

E-commerce set to continue its development as consumers shift online

CATEGORY DATA

Table 128 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 129 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 130 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 131 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 132 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 133 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 134 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 135 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 136 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 137 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 138 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 139 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in the US

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles sees significant shift from foodservice to retail

Easy to cook and easy to store: Rice, pasta and noodles sales benefit from stockpiling

Concerned by the risks of shopping in-store consumers go online in 2020

RECOVERY AND OPPORTUNITIES

Easy to cook and quick to prepare: Rice, pasta and noodles set to remain key ingredients in kitchens across the US

Pasta sales could suffer from increased focus on dieting and health

Foodservice sales set to bounce back as outlets reopen

CATEGORY DATA

Table 140 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 141 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 142 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 143 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 144 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 145 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 146 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 147 NBO Company Shares of Rice: % Value 2016-2020
Table 148 LBN Brand Shares of Rice: % Value 2017-2020
Table 149 NBO Company Shares of Pasta: % Value 2016-2020
Table 150 LBN Brand Shares of Pasta: % Value 2017-2020
Table 151 NBO Company Shares of Noodles: % Value 2016-2020
Table 152 LBN Brand Shares of Noodles: % Value 2017-2020
Table 153 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 154 Distribution of Rice by Format: % Value 2015-2020
Table 155 Distribution of Pasta by Format: % Value 2015-2020
Table 156 Distribution of Noodles by Format: % Value 2015-2020
Table 157 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 158 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 159 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 160 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in the US

KEY DATA FINDINGS

2020 IMPACT

Increase in home cooking and home baking drives demand for edible oils in 2020

Health and wellness front and centre

Shifting distribution landscape as COVID-19 impacts shopping behaviour

RECOVERY AND OPPORTUNITIES

Focus on healthy eating set to sustain strong demand for olive oil

Foodservice sales of edible oils will recover quickly

Private label’s advantage could grow as the economy comes under pressure

CATEGORY DATA

Table 161 Sales of Edible Oils by Category: Volume 2015-2020
Table 162 Sales of Edible Oils by Category: Value 2015-2020
Table 163 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 164 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 165 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 166 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 167 Distribution of Edible Oils by Format: % Value 2015-2020
Table 168 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 169 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 170 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 171 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in the US

KEY DATA FINDINGS

2020 IMPACT

Dinner mixes benefit from the lockdown with foodservice disrupted

A search for comfort and reliability revives many troubled brands

Retailers struggle to keep up with demand for frozen pizza

RECOVERY AND OPPORTUNITIES

Frozen ready meals could benefit from new consumer base

Meal kits will struggle to hold onto customers as the country returns to normal

Health and wellness on the menu for pizza

CATEGORY DATA

Table 172 Sales of Ready Meals by Category: Volume 2015-2020
Table 173 Sales of Ready Meals by Category: Value 2015-2020
Table 174 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 175 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 176 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 177 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 178 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 179 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 180 Distribution of Ready Meals by Format: % Value 2015-2020
Table 181 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 182 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 183 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 184 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in the US

KEY DATA FINDINGS

2020 IMPACT

Big boost in retail as consumers as eating occasions move into the home

Pasta sauce benefits from pasta stockpiling

Legacy brands make a comeback in 2020

RECOVERY AND OPPORTUNITIES

Emerging, premium brands still positioned for growth over forecast period

Shift towards e-commerce expected to last

Convenience key to the future success of sauces, dressings and condiments

CATEGORY DATA

Table 185 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 186 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 187 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 188 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 189 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 190 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 191 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 192 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 193 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 194 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in the US

KEY DATA FINDINGS

2020 IMPACT

Honey benefits from immunity boosting claims

Shelf-stable nut and seed-based spreads experience significant growth

Consumers turn to indulgent foods drives growth in chocolate spreads

RECOVERY AND OPPORTUNITIES

Expected recovery in foodservice, slow but positive

Private label set to benefit from uncertain economic outlook

Organic and natural features offer potential

CATEGORY DATA

Table 197 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 198 Sales of Sweet Spreads by Category: Value 2015-2020
Table 199 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 200 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 201 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 202 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 203 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 204 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 205 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 206 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 207 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 208 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in the US

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and home seclusion drives significant growth in shelf-stable soup

Some long-standing soup brands reduce their product offerings due to COVID-19

Other brands continue innovating to meet trending consumer preferences

RECOVERY AND OPPORTUNITIES

Increased focus on health and immunity expected to favour organic soup

Chilled soup unlikely to see significant gains due to higher prices

E-commerce well positioned for further gains within soup

CATEGORY DATA

Table 209 Sales of Soup by Category: Volume 2015-2020
Table 210 Sales of Soup by Category: Value 2015-2020
Table 211 Sales of Soup by Category: % Volume Growth 2015-2020
Table 212 Sales of Soup by Category: % Value Growth 2015-2020
Table 213 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 214 NBO Company Shares of Soup: % Value 2016-2020
Table 215 LBN Brand Shares of Soup: % Value 2017-2020
Table 216 Distribution of Soup by Format: % Value 2015-2020
Table 217 Forecast Sales of Soup by Category: Volume 2020-2025
Table 218 Forecast Sales of Soup by Category: Value 2020-2025
Table 219 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 220 Forecast Sales of Soup by Category: % Value Growth 2020-2025

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