Packaged Food in the US

Packaged Food in the US

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Manufacturers shift focus from foodservice to retail, although some find it easier to adapt than others
Growth for food delivery has been key for packaged food sales to foodservice
More accountability for foodservice operators will mean more selectivity when purchasing ingredients

Consumer Foodservice

Foodservice operators struggle to stay afloat amid decreased demand in 2020, and have to adapt to survive
Foodservice industry may not see an immediate shift back to “normal”
Consumer foodservice will offer a vital gateway to new food items

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in the US

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend during lockdown boosts demand for indulgent treats, resulting in improved performance for chocolate confectionery in Q2 2020

Major players consolidate leadership of chocolate confectionery but smaller brands and private label also find a stronger audience

Chocolate confectionery loses impulse purchasing occasions during lockdown, benefiting e-commerce and supermarkets as consumers stock up

RECOVERY AND OPPORTUNITIES

Uncertainty hangs over seasonal chocolate in last quarter of 2020

Return to normalisation for chocolate confectionery after slight dip in sales in 2021

Further opportunities to explore for players in terms of health positioning and sustainability

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in the US

KEY DATA FINDINGS

2020 IMPACT

Limited impulse purchases and on-the-consumption occasions during lockdown result in significant declines for chewing gum

Mars retains overall leadership due to strength in both gum types but Tic Tac Gum continues to make strides

Shift in consumption results in channel shifts

RECOVERY AND OPPORTUNITIES

Positive predictions for chewing gum from 2021 as consumers gradually return to some level of normality in their daily lives

Sugar-free variants of chewing gum likely to prevail in line with health and wellness trends

COVID-19 scenario highlights need to gum producers to create different angle with which to attract consumers beyond impulse purchases and breath freshening

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in the US

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery benefits from home seclusion trend, while mints suffers due to lack of impulse purchases and on-the-go consumption occasions

Brands of pastilles, gums, jellies and chews record notable performances in Q2

Channels that traditionally benefit from impulse sales experience declines and share loss, while e-commerce continues to gain momentum

RECOVERY AND OPPORTUNITIES

Late 2020 may see further boost to sales, but health and wellness trends could re-emerge over forecast period as consumers are likely to reduce their sugar intake

Mints to initially see surge in demand due to return of impulse purchases but chewing gum could continue to offer competition in terms of freshening breath

Potential to further develop gums, jellies and chews with more natural positioning

Summary 2 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in the US

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits as a source of comfort during lockdown

Mondelez strengthens leadership in Q2 due to position in largest category of sweet biscuits, but private label also gains ground amongst price-sensitive consumers

Lack of impulse purchases during lockdown results in channel shift and weak performance by snack bars

RECOVERY AND OPPORTUNITIES

Return to healthy eating is imminent

Snack bars’ recovery heavily dependent upon mobility of consumers and general perceptions of safety

Processed fruit snacks to continue to offer alternative snacks to children

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in the US

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and indulgence trends benefit take-home dairy ice cream during lockdown, while impulse and unpackaged ice cream suffer in Q2

Indulgent premium brands benefit from indulgence trend in Q2 but Dreyer's Grand Ice Cream Holdings retains overall leadership

E-commerce provides potential boost to sales

RECOVERY AND OPPORTUNITIES

2021 set to see improved demand for unpackaged ice cream as lockdown measures relax, while retail sales of take-home dairy ice cream will be outperformed by foodservice

Plant-based ice cream could continue to gain momentum going forward in line with changing lifestyles

In line with health and wellness trends, potential remains for healthy indulgences

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in the US

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and indulgent snacking trends during lockdown results in strongest performance by savoury snacks in Q2 with potential to continue for remainder of 2020

Frito-Lay strengthens leadership of savoury snacks in Q2 with wide product portfolio and consistent new launches

Channels that traditionally enjoy impulse purchases of savoury snacks lose ground in Q2, while e-commerce takes share from supermarkets with impressive growth

RECOVERY AND OPPORTUNITIES

Foodservice set to record more impressive growth from 2021 compared to retail as consumers gradually venture outside of home environment

Healthier perceived snacks set to outperform other salty variants

Further development in terms of new flavours, formats and interesting packaging needed to stand out in crowded space

Summary 3 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in the US

KEY DATA FINDINGS

2020 IMPACT

Milk formula considered more essential than other types of baby food

Squeezable pouches aimed at on-the-go use are under scrutiny and see lower demand in 2020

Gerber launches new digestive-support products and increases its Feeding America donations

RECOVERY AND OPPORTUNITIES

Reopening of day care centres and pre-schools should benefit the category

Falling birth rate poses a challenge for baby food growth

Internet retailing of baby food sees even stronger growth

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in the US

KEY DATA FINDINGS

2020 IMPACT

Consumer behaviour during the pandemic drives sales of butter

Restaurant closures results in a collapse in foodservice sales

With consumers going back to basics this helps drive private label sales

RECOVERY AND OPPORTUNITIES

Foodservice will recover after the setbacks experienced in 2020

Pandemic slows premiumisation in spreads

Butter expected to continue benefiting from its new all-natural image

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in the US

KEY DATA FINDINGS

2020 IMPACT

Cheese sees a spike in retail sales but a slump in foodservice sales in 2020

Volatility in cheese prices due to COVID-19

Big channel shift to e-commerce

RECOVERY AND OPPORTUNITIES

Could COVID-19 have a lasting impact on food preparation habits?

Plant-based varieties gaining ground

100% cheese snack products may not benefit as much from the convenience factor

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in the US

KEY DATA FINDINGS

2020 IMPACT

Retail sales of milk given added impetus by lockdowns and closures in 2020

Producers dumping milk in 2020 due to excess supply with the foodservice/institutional closures

Plant-based products are outpacing cow’s milk

RECOVERY AND OPPORTUNITIES

Consumers still interested in continued innovations

Sustainability still a key concern for consumers

Breakfast could become a more prominent consumption occasion

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in the US

KEY DATA FINDINGS

2020 IMPACT

Portability trends upended as consumers spend more time at home

Sugar avoidance has potential to slow due to desire for indulgence

For many, yoghurt is increasingly viewed as a healthy option

RECOVERY AND OPPORTUNITIES

Portability may need to look different in the future if consumers continue to focus on safety and hygiene

Free from dairy yoghurt should continue growing

Opportunities for mid-priced brands

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in the US

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and higher sales of coffee whiteners in the retail channel

Condensed milk benefits from trend reversal

Innovation remains possible even as consumers go back to basics

RECOVERY AND OPPORTUNITIES

New work patterns could have long-term impact on coffee whiteners

Home seclusion and substitution benefit multiple categories

Non-dairy products to see an increased presence?

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Baked Goods in the US

KEY DATA FINDINGS

2020 IMPACT

Foodservice sales hard hit by nationwide restrictions

Home baking trend has mixed impact on baked goods

Consumers return to basics as incomes come under pressure

RECOVERY AND OPPORTUNITIES

Hygiene concerns could impact sales of unpackaged baked goods

Health and wellness set to influence demand over the forecast period

Home baking expected to lose its appeal as consumers return to the workplace

CATEGORY DATA

Table 179 Sales of Baked Goods by Category: Volume 2015-2020
Table 180 Sales of Baked Goods by Category: Value 2015-2020
Table 181 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 182 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 183 Sales of Pastries by Type: % Value 2015-2020
Table 184 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 185 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 186 Distribution of Baked Goods by Format: % Value 2015-2020
Table 187 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 188 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 189 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 190 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in the US

KEY DATA FINDINGS

2020 IMPACT

Sales boom as consumers look for convenient breakfast solutions

Health and indulgence inform new product development in 2020

Breakfast cereals sees expanding usage as snacks

RECOVERY AND OPPORTUNITIES

E-commerce expected to support development of breakfast cereals

Foodservice sales projected to see only a slow recovery

Healthy eating trend represents a challenge and an opportunity for breakfast cereals

CATEGORY DATA

Table 191 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 192 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 193 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 194 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 195 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 196 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 197 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 198 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 199 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 200 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 201 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in the US

KEY DATA FINDINGS

2020 IMPACT

Concern over potential food shortages drives growth in 2020

Meat substitutes benefits from question marks over meat production

Processed meat faces difficult future with multiple challenges ahead

RECOVERY AND OPPORTUNITIES

Plant-based meat takes root as new product development drives interest

Price expected to cast stronger influence over purchasing decisions as the economy shrinks

Seafood could see a long-term shift in consumption habits

CATEGORY DATA

Table 202 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 203 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 204 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 205 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 206 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 207 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 208 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 209 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 210 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 211 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 212 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 213 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 214 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 215 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 216 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 217 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in the US

KEY DATA FINDINGS

2020 IMPACT

Panic buying boosts demand for processed fruit and vegetables

Processed fruit and vegetables seen as better protected from COVID-19 than fresh produce

Increase in home-prepared food and drinks drives demand

RECOVERY AND OPPORTUNITIES

COVID places the spotlight on immunity and healthy eating

Demand for on-the-go pack sizes expected to resurface as restrictions are lifted

E-commerce set to continue its development as consumers shift online

CATEGORY DATA

Table 218 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 219 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 220 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 221 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 222 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 223 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 224 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 225 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 226 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 227 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 228 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 229 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in the US

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles sees significant shift from foodservice to retail

Easy to cook and easy to store: Rice, pasta and noodles sales benefit from stockpiling

Concerned by the risks of shopping in-store consumers go online in 2020

RECOVERY AND OPPORTUNITIES

Easy to cook and quick to prepare: Rice, pasta and noodles set to remain key ingredients in kitchens across the US

Pasta sales could suffer from increased focus on dieting and health

Foodservice sales set to bounce back as outlets reopen

CATEGORY DATA

Table 230 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 231 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 232 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 233 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 234 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 235 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 236 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 237 NBO Company Shares of Rice: % Value 2016-2020
Table 238 LBN Brand Shares of Rice: % Value 2017-2020
Table 239 NBO Company Shares of Pasta: % Value 2016-2020
Table 240 LBN Brand Shares of Pasta: % Value 2017-2020
Table 241 NBO Company Shares of Noodles: % Value 2016-2020
Table 242 LBN Brand Shares of Noodles: % Value 2017-2020
Table 243 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 244 Distribution of Rice by Format: % Value 2015-2020
Table 245 Distribution of Pasta by Format: % Value 2015-2020
Table 246 Distribution of Noodles by Format: % Value 2015-2020
Table 247 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 248 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 249 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 250 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in the US

KEY DATA FINDINGS

2020 IMPACT

Increase in home cooking and home baking drives demand for edible oils in 2020

Health and wellness front and centre

Shifting distribution landscape as COVID-19 impacts shopping behaviour

RECOVERY AND OPPORTUNITIES

Focus on healthy eating set to sustain strong demand for olive oil

Foodservice sales of edible oils will recover quickly

Private label’s advantage could grow as the economy comes under pressure

CATEGORY DATA

Table 251 Sales of Edible Oils by Category: Volume 2015-2020
Table 252 Sales of Edible Oils by Category: Value 2015-2020
Table 253 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 254 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 255 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 256 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 257 Distribution of Edible Oils by Format: % Value 2015-2020
Table 258 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 259 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 260 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 261 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in the US

KEY DATA FINDINGS

2020 IMPACT

Dinner mixes benefit from the lockdown with foodservice disrupted

A search for comfort and reliability revives many troubled brands

Retailers struggle to keep up with demand for frozen pizza

RECOVERY AND OPPORTUNITIES

Frozen ready meals could benefit from new consumer base

Meal kits will struggle to hold onto customers as the country returns to normal

Health and wellness on the menu for pizza

CATEGORY DATA

Table 262 Sales of Ready Meals by Category: Volume 2015-2020
Table 263 Sales of Ready Meals by Category: Value 2015-2020
Table 264 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 265 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 266 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 267 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 268 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 269 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 270 Distribution of Ready Meals by Format: % Value 2015-2020
Table 271 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 272 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 273 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 274 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in the US

KEY DATA FINDINGS

2020 IMPACT

Big boost in retail as consumers as eating occasions move into the home

Pasta sauce benefits from pasta stockpiling

Legacy brands make a comeback in 2020

RECOVERY AND OPPORTUNITIES

Emerging, premium brands still positioned for growth over forecast period

Shift towards e-commerce expected to last

Convenience key to the future success of sauces, dressings and condiments

CATEGORY DATA

Table 275 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 276 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 277 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 278 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 279 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 280 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 281 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 282 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 283 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 284 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 285 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 286 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in the US

KEY DATA FINDINGS

2020 IMPACT

Honey benefits from immunity boosting claims

Shelf-stable nut and seed-based spreads experience significant growth

Consumers turn to indulgent foods drives growth in chocolate spreads

RECOVERY AND OPPORTUNITIES

Expected recovery in foodservice, slow but positive

Private label set to benefit from uncertain economic outlook

Organic and natural features offer potential

CATEGORY DATA

Table 287 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 288 Sales of Sweet Spreads by Category: Value 2015-2020
Table 289 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 290 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 291 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 292 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 293 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 294 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 295 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 296 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 297 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 298 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in the US

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and home seclusion drives significant growth in shelf-stable soup

Some long-standing soup brands reduce their product offerings due to COVID-19

Other brands continue innovating to meet trending consumer preferences

RECOVERY AND OPPORTUNITIES

Increased focus on health and immunity expected to favour organic soup

Chilled soup unlikely to see significant gains due to higher prices

E-commerce well positioned for further gains within soup

CATEGORY DATA

Table 299 Sales of Soup by Category: Volume 2015-2020
Table 300 Sales of Soup by Category: Value 2015-2020
Table 301 Sales of Soup by Category: % Volume Growth 2015-2020
Table 302 Sales of Soup by Category: % Value Growth 2015-2020
Table 303 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 304 NBO Company Shares of Soup: % Value 2016-2020
Table 305 LBN Brand Shares of Soup: % Value 2017-2020
Table 306 Distribution of Soup by Format: % Value 2015-2020
Table 307 Forecast Sales of Soup by Category: Volume 2020-2025
Table 308 Forecast Sales of Soup by Category: Value 2020-2025
Table 309 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 310 Forecast Sales of Soup by Category: % Value Growth 2020-2025

---