Overall, demand for packaged food continues to rise in Tunisia, despite the poorly performing economy. Most categories, including dairy and chocolate confectionery, recorded healthy increases in value sales in 2019, benefiting from rising unit prices.
The growing number of middle-income consumers in Tunisia continues to boost demand for economy and standard packaged food brands, with this trend expected to continue over the coming years. Challenging economic conditions are driving more manufacturers to offer smaller pack sizes in an effort to make their products more appealing to this expanding consumer base.
Local companies continue to lead packaged food sales in Tunisia, with Société Tunisienne des Industries Alimentaires (STIAL) remaining the top player in value sales terms. Domestic manufacturers benefit from wide and well-structured distribution networks that cover both traditional and modern grocery retailer outlets across the country.
Traditional grocery retailers continue to dominate packaged food distribution in Tunisia, with independent small grocers remaining by far the most important channel in value sales terms. Such outlets are widely present throughout the country and primarily cater to low income consumers.
Although disposable incomes of Tunisians will recover quickly, changing consumer trends towards cheaper options should ensure that packaged food consumption continues to increase. Indeed, robust value growth is expected within packaged food over the coming years.
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This industry report originates from Passport, our Packaged Food market research database.