Executive Summary

Nov 2019
Packaged food continues to perform well despite economic challenges

Overall, demand for packaged food continues to rise in Tunisia, despite the poorly performing economy. Most categories, including dairy and chocolate confectionery, recorded healthy increases in value sales in 2019, benefiting from rising unit prices.

Rising demand for convenience among expanding middle class boosts sales

The growing number of middle-income consumers in Tunisia continues to boost demand for economy and standard packaged food brands, with this trend expected to continue over the coming years. Challenging economic conditions are driving more manufacturers to offer smaller pack sizes in an effort to make their products more appealing to this expanding consumer base.

Increasing prices fuel shift to cheaper domestic brands

Local companies continue to lead packaged food sales in Tunisia, with Société Tunisienne des Industries Alimentaires (STIAL) remaining the top player in value sales terms. Domestic manufacturers benefit from wide and well-structured distribution networks that cover both traditional and modern grocery retailer outlets across the country.

Grocery retailers lead sales despite parallel market and supply issues

Traditional grocery retailers continue to dominate packaged food distribution in Tunisia, with independent small grocers remaining by far the most important channel in value sales terms. Such outlets are widely present throughout the country and primarily cater to low income consumers.

Sales to be further boosted by rising demand for convenience

Although disposable incomes of Tunisians will recover quickly, changing consumer trends towards cheaper options should ensure that packaged food consumption continues to increase. Indeed, robust value growth is expected within packaged food over the coming years.

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Packaged Food in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Tunisia?
  • What are the major brands in Tunisia?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Tunisia

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges
Rising demand for convenience among expanding middle class boosts sales
Increasing prices fuel shift to cheaper domestic brands
Grocery retailers lead sales despite parallel market and supply issues
Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice
Sales hit by sluggish economy and declining consumer purchasing power
Foodservice operators shift to cheaper ingredients in response to challenging market
High consumer price sensitivity ensures domestic players remain in pole position

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Distribution of Packaged Food by Format: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Tunisia

HEADLINES

PROSPECTS

Demand remains strong despite high price inflation
Healthy growth fuelled by snacking and indulgence trends
Tablets sales boosted by exciting new flavours, such as caramel and orange

COMPETITIVE LANDSCAPE

SOTUCHOC continues to benefit from strong consumer loyalty
Focus on packaging and revamping brand image
Domestic brands investing in local advertising channels

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 19 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 22 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Tunisia

HEADLINES

PROSPECTS

Sugar-free gum sales fuelled by health and wellness trend
Independent small grocers losing sales share to modern retailers
Increasing product ranges and competition driving development

COMPETITIVE LANDSCAPE

Affordability and widespread distribution key to success
Low priced standard brands attracting impulse purchasers
Focus on added value and innovation to attract consumers

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2014-2019
Table 31 Sales of Gum by Category: Value 2014-2019
Table 32 Sales of Gum by Category: % Volume Growth 2014-2019
Table 33 Sales of Gum by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Gum: % Value 2015-2019
Table 35 LBN Brand Shares of Gum: % Value 2016-2019
Table 36 Distribution of Gum by Format: % Value 2014-2019
Table 37 Forecast Sales of Gum by Category: Volume 2019-2024
Table 38 Forecast Sales of Gum by Category: Value 2019-2024
Table 39 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Tunisia

HEADLINES

PROSPECTS

Price inflation and premiumization boosting value sales
Artisanal ice cream continues to attract consumers
Shift towards sugar-free and organic continues

COMPETITIVE LANDSCAPE

Longstanding Selja and Olà brands lead the way
Société Vilavi investing strongly in advertising
Low prices fuel demand for domestic brands

CATEGORY DATA

Table 41 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 42 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 43 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 46 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 47 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 48 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 49 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 51 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 52 Distribution of Ice Cream by Format: % Value 2014-2019
Table 53 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 54 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 56 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Tunisia

HEADLINES

PROSPECTS

Producers to shift towards health and wellness positioning
Concern over pricing hits the big hitters
Snacking trend boosting demand for potato chips
Modern retailers benefiting from rising demand for convenience

COMPETITIVE LANDSCAPE

Cerealis investing strongly in marketing and distribution
Domination of low priced standard brands continues
Marketing and advertising key to success

CATEGORY DATA

Table 58 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 59 Sales of Savoury Snacks by Category: Value 2014-2019
Table 60 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 61 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 63 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 64 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 65 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 66 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 67 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Tunisia

HEADLINES

PROSPECTS

Sales fuelled by indulgence trend
Chamia continues to attract foreign visitors
Traditional retailers benefit from demand for convenience and low prices

COMPETITIVE LANDSCAPE

Wide product ranges key to attracting consumers
Low sugar brands boosted by rising health awareness
Low cost domestic brands driving competition
Summary 2 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 69 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 70 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 71 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 72 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 73 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 74 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 75 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 76 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 77 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 78 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 79 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 80 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia

HEADLINES

PROSPECTS

Increasing penetration fuelling healthy growth
Demand for chocolate coated biscuits boosted by convenience trend
Focus on marketing and innovation in response to rising prices

COMPETITIVE LANDSCAPE

Wide product range ensures SOTUBI remains in pole position
Competitive prices, innovation and new products help attract consumers
Growing focus on social media advertising

CATEGORY DATA

Table 81 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 83 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 86 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 87 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 88 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 90 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 91 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 92 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Tunisia

HEADLINES

PROSPECTS

Rising awareness of baby nutrition and smaller families supporting growth
Falling breastfeeding rate and demand for convenience boosting sales
Shift to dried baby food continues in line with convenience trend

COMPETITIVE LANDSCAPE

Wide distribution and strong brand image key to success for Laboratoires Pharmalys
International brands benefit from strong investment and commitment to innovation
Demand restricted by limited advertising activity and restrictions

CATEGORY DATA

Table 95 Sales of Baby Food by Category: Volume 2014-2019
Table 96 Sales of Baby Food by Category: Value 2014-2019
Table 97 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 98 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 99 NBO Company Shares of Baby Food: % Value 2015-2019
Table 100 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 101 Distribution of Baby Food by Format: % Value 2014-2019
Table 102 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 103 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 104 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 105 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Tunisia

HEADLINES

PROSPECTS

Product quality improvements and distribution expansion boost demand
Shift towards margarine in response to rising butter prices
Modern grocery retailers continue to expand and gain sales share

COMPETITIVE LANDSCAPE

Strong distribution and high quality key to success within butter and spreads
Foreign players struggle to gain penetration due to strength of domestic producers
Challenging economic situation limits new product development

CATEGORY DATA

Table 106 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 107 Sales of Butter and Spreads by Category: Value 2014-2019
Table 108 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 109 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 110 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 111 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 112 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 113 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 114 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 115 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Tunisia

HEADLINES

PROSPECTS

Rising prices for meat and poultry fuel demand for cheese as source of protein
Affordability helps ensure spreadable processed cheese leads sales
Proximity to clients key to distribution sales

COMPETITIVE LANDSCAPE

Wide portfolio and investment in advertising keeps Land’Or in pole position
Demand boosted by television and social media advertising
Domestic players benefit from strong brand image and competitive prices

CATEGORY DATA

Table 117 Sales of Cheese by Category: Volume 2014-2019
Table 118 Sales of Cheese by Category: Value 2014-2019
Table 119 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 120 Sales of Cheese by Category: % Value Growth 2014-2019
Table 121 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 122 NBO Company Shares of Cheese: % Value 2015-2019
Table 123 LBN Brand Shares of Cheese: % Value 2016-2019
Table 124 Distribution of Cheese by Format: % Value 2014-2019
Table 125 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 126 Forecast Sales of Cheese by Category: Value 2019-2024
Table 127 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Tunisia

HEADLINES

PROSPECTS

Health and wellness trend fuels shift to semi-skimmed milk alternatives
Unpackaged milk sales falling due to rising safety consciousness
Milk crisis impacts livestock, industrialisation and production supply chain

COMPETITIVE LANDSCAPE

Wide product portfolio and strong advertising key to success
Heavy investment in advertising helps attract consumers
Government support continues to boost domestic players

CATEGORY DATA

Table 129 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 130 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 131 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 132 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 133 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 134 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 135 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 136 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 137 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 138 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 139 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Tunisia

HEADLINES

PROSPECTS

Declining disposable incomes likely to impact forecast period sales
Constant innovation ensures chilled dairy desserts continue to dominate
Independent small grocers facing competition from modern grocery retailers

COMPETITIVE LANDSCAPE

Extensive distribution and heavy marketing key to success
Innovation boosts flavoured fromage frais and quark and chilled dairy desserts
Domestic players benefit from strong distribution and competitive prices

CATEGORY DATA

Table 140 Sales of Other Dairy by Category: Volume 2014-2019
Table 141 Sales of Other Dairy by Category: Value 2014-2019
Table 142 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 143 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 144 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 145 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 146 Distribution of Other Dairy by Format: % Value 2014-2019
Table 147 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 148 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 149 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Tunisia

HEADLINES

PROSPECTS

Growth supported by rising consumer health awareness and established appeal
New and innovative packaging helping to attract consumers
Good quality and affordable prices to continue supporting growth

COMPETITIVE LANDSCAPE

Strong distribution and innovative products key to success
Domestic players embrace innovation and new trends to maintain lead
New product development focuses on health and sustainability

CATEGORY DATA

Table 151 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 152 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 153 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 154 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 155 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 156 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 157 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 158 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 159 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Tunisia

HEADLINES

PROSPECTS

Wellness trend fuels demand for premium products with added health benefits
Shift towards branded edible oils continues
Positive retail sales outlook, despite growing popularity of foodservice and fast food

COMPETITIVE LANDSCAPE

Cheap prices ensure Office du Commerce de la Tunisie (OCT) maintains lead
High consumer price sensitivity fuels demand for economy brands
Cheaper domestic players continue to lead sales

CATEGORY DATA

Table 162 Sales of Edible Oils by Category: Volume 2014-2019
Table 163 Sales of Edible Oils by Category: Value 2014-2019
Table 164 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 165 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 166 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 167 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 168 Distribution of Edible Oils by Format: % Value 2014-2019
Table 169 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 170 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 171 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 172 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Tunisia

HEADLINES

PROSPECTS

Sales boosted by fast pace of modern life and rising prices
Demand being driven by higher-income small families
Rising unit prices support demand for local products

COMPETITIVE LANDSCAPE

Strong brand image and investment in advertising key to success
Maghreb Food benefits from offering of wide product range
Regular investment in innovation key to attracting consumers

CATEGORY DATA

Table 173 Sales of Ready Meals by Category: Volume 2014-2019
Table 174 Sales of Ready Meals by Category: Value 2014-2019
Table 175 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 176 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 177 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 178 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 179 Distribution of Ready Meals by Format: % Value 2014-2019
Table 180 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 181 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 182 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 183 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Tunisia

HEADLINES

PROSPECTS

Sales driven by convenience trend and tradition of home-made meals
Widespread use of tomato pastes and purées supports sales
Expanding supermarkets continue to gain distribution sales share

COMPETITIVE LANDSCAPE

Strong brand image and distribution helps SICAM maintain leading position
Cheaper prices ensure local brands remain in pole position
Standard and economy brands continue to attract price sensitive consumers

CATEGORY DATA

Table 184 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 185 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 186 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 187 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 188 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 189 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 190 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 191 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 192 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 193 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 194 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Tunisia

HEADLINES

PROSPECTS

Producers looking towards more natural content to attract consumers
Awareness fuelled by growing availability in modern retailers
Prices remain high due to lack of domestic brands

COMPETITIVE LANDSCAPE

Strong international image and reputation for quality ensures Knorr leads sales
Value sales of leading players boosted by rising unit prices
Demand limited by low investment in innovation

CATEGORY DATA

Table 195 Sales of Soup by Category: Volume 2014-2019
Table 196 Sales of Soup by Category: Value 2014-2019
Table 197 Sales of Soup by Category: % Volume Growth 2014-2019
Table 198 Sales of Soup by Category: % Value Growth 2014-2019
Table 199 NBO Company Shares of Soup: % Value 2015-2019
Table 200 LBN Brand Shares of Soup: % Value 2016-2019
Table 201 Distribution of Soup by Format: % Value 2014-2019
Table 202 Forecast Sales of Soup by Category: Volume 2019-2024
Table 203 Forecast Sales of Soup by Category: Value 2019-2024
Table 204 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 205 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Tunisia

HEADLINES

PROSPECTS

Sales fuelled by growing middle class and expansion of supermarkets
Convenience and health trends fuelling sales and interest in new areas
Consumers attracted by new innovative and fortified product launches

COMPETITIVE LANDSCAPE

Strong distribution and marketing support key to Saïd’s success
Cheaper domestic players continue to attract price sensitive consumers
Sales of premium brands limited by very low availability in retail stores

CATEGORY DATA

Table 206 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 207 Sales of Sweet Spreads by Category: Value 2014-2019
Table 208 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 209 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 210 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 211 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 212 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 213 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 214 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 215 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 216 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Tunisia

HEADLINES

PROSPECTS

Rising demand for convenience and fresh food to drive growth
Growing interest in quality and personalised touch boosts artisanal bakeries
Attracting price sensitive consumers remains key to success

COMPETITIVE LANDSCAPE

Low prices and high quality ensure artisanal bread continues to lead sales
Growing competition fuels new product development within packaged cakes
Cheap prices ensure domestic players continue to dominate

CATEGORY DATA

Table 217 Sales of Baked Goods by Category: Volume 2014-2019
Table 218 Sales of Baked Goods by Category: Value 2014-2019
Table 219 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 220 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 221 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 222 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 223 Distribution of Baked Goods by Format: % Value 2014-2019
Table 224 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 225 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 226 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 227 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Tunisia

HEADLINES

PROSPECTS

Rising consumer health awareness fuels demand for breakfast cereals
Sales driven by growing popularity of children’s breakfast cereals
Investment in innovation and advertising key to boosting demand

COMPETITIVE LANDSCAPE

Strong brand awareness and reputation ensures Nestlé remains in pole position
High entry barriers mean sales remain consolidated
Sales of imported brands limited to health conscious and wealthier consumers

CATEGORY DATA

Table 228 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 229 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 230 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 231 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 232 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 233 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 234 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 235 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 236 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 237 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Tunisia

HEADLINES

PROSPECTS

Growing focus on high quality offerings to attract consumers
Increasing demand for convenience and new product developments to drive growth
Rising consumer awareness boosting demand in less developed categories

COMPETITIVE LANDSCAPE

Excellent brand awareness and distribution ensure Heinz remains in pole position
Demand for imported brands remains limited to higher income groups
Price sensitive Tunisian consumers continue to opt for economy brands

CATEGORY DATA

Table 239 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 240 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 241 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 242 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 243 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 244 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 245 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 246 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 247 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 248 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 249 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Tunisia

HEADLINES

PROSPECTS

Hectic pace of modern life fuelling demand for convenience
Sales boosted by ongoing expansion of modern retailers
Rising cost of fresh food fuelling demand for cheaper processed alternatives

COMPETITIVE LANDSCAPE

No change at top due to extensive product ranges of two leading players
Little scope for imported brands to compete on price
Investment in marketing key to maintaining brand loyalty

CATEGORY DATA

Table 250 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 251 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 252 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 253 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 254 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 255 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 256 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 257 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 258 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 259 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 260 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Tunisia

HEADLINES

PROSPECTS

Traditional popularity, convenience and low prices to drive further growth
Demand for pasta boosted by expansion of new foodservice concepts
Noodles benefits from expansion of modern retailers and Asian cuisine trend

COMPETITIVE LANDSCAPE

Strong brand image and leadership within dried pasta key to success
Demand for imported brands hit by local currency devaluation
Cheaper prices ensure local brands continue to dominate

CATEGORY DATA

Table 261 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 262 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 263 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 264 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 265 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 266 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 267 NBO Company Shares of Rice: % Value 2015-2019
Table 268 LBN Brand Shares of Rice: % Value 2016-2019
Table 269 NBO Company Shares of Pasta: % Value 2015-2019
Table 270 LBN Brand Shares of Pasta: % Value 2016-2019
Table 271 NBO Company Shares of Noodles: % Value 2015-2019
Table 272 LBN Brand Shares of Noodles: % Value 2016-2019
Table 273 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 274 Distribution of Rice by Format: % Value 2014-2019
Table 275 Distribution of Pasta by Format: % Value 2014-2019
Table 276 Distribution of Noodles by Format: % Value 2014-2019
Table 277 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 278 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 279 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 280 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024