Packaged Food in Tunisia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Tunisia?
  • Which are the leading brands in Packaged Food in Tunisia?
  • How are products distributed in Packaged Food in Tunisia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Tunisia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 restrictions and decline in tourism significantly undermine packaged food demand in foodservice Government looks to local consumers to fill the vacuum left by international tourism Increase in restaurant numbers to drive growth in foodservice demand for packaged food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Distribution of Packaged Food by Format: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format and Category: % Value 2020 Table 14 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Rising prices fuel retail current value growth but impact retail volume sales
COVID-19 worries outweigh periods of higher demand for edible oils
Foodservice closures hamper overall consumption volumes

RECOVERY AND OPPORTUNITIES

Corn oil to benefit from a migration to healthier edible oils
Financial pressures to force consumers to purchase edible oils in smaller volumes
Price sensitivity to limit producers’ opportunities to develop their product ranges

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2015-2020 Table 19 Sales of Edible Oils by Category: Value 2015-2020 Table 20 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 21 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 22 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 23 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 24 Distribution of Edible Oils by Format: % Value 2015-2020 Table 25 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 26 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Ready meals not a tempting option for consumers during lockdown
Fewer people living alone cuts demand for ready meals
Ready meals suffering from producers’ reluctance to innovate

RECOVERY AND OPPORTUNITIES

Ready meals to stagnate with few opportunities for growth on the horizon
Brands to target consumers that are not used to cooking for themselves
Price increases to alienate potential new consumers

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2015-2020 Table 30 Sales of Ready Meals by Category: Value 2015-2020 Table 31 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 32 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 34 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 35 Distribution of Ready Meals by Format: % Value 2015-2020 Table 36 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 37 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Retail closures cause drop in purchases of sauces, dressings and condiments
Difficulties stemming from the pandemic prevent consumers from exploring new products and flavours
Stockpiling allows tomato pastes and purees to grow

RECOVERY AND OPPORTUNITIES

E-commerce sales of sauces, dressings and condiments to grow in response to ongoing COVID-19 worries
The growth of away-from-home eating to boost foodservice volumes
Consumers with reduced disposable income to purchase less rather than downtrade

CATEGORY DATA

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Consumption falls despite growth in current retail value
Overall growth of chocolate spreads hampered by fast food closures
Chocolate spreads, jams and preserves benefit from stockpiling

RECOVERY AND OPPORTUNITIES

Growth to come from existing product lines
The role of e-commerce to grow as some consumers stay wary of returning to supermarkets
Convenience and health trends fuelling sales and interest in new areas

CATEGORY DATA

Table 51 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 52 Sales of Sweet Spreads by Category: Value 2015-2020 Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 54 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 56 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 57 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 58 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 59 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 60 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 61 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Lockdown and price rises cut demand for dehydrated soup
No extra demand for dehydrated soup despite foodservice closures
Hypermarket closures bring retail volumes down

RECOVERY AND OPPORTUNITIES

Further price rises to hit demand for soup
Retailers to give soup more space on shelves
Demand for convenience to make dehydrated soup a more tempting choice

CATEGORY DATA

Table 62 Sales of Soup by Category: Volume 2015-2020 Table 63 Sales of Soup by Category: Value 2015-2020 Table 64 Sales of Soup by Category: % Volume Growth 2015-2020 Table 65 Sales of Soup by Category: % Value Growth 2015-2020 Table 66 NBO Company Shares of Soup: % Value 2016-2020 Table 67 LBN Brand Shares of Soup: % Value 2017-2020 Table 68 Distribution of Soup by Format: % Value 2015-2020 Table 69 Forecast Sales of Soup by Category: Volume 2020-2025 Table 70 Forecast Sales of Soup by Category: Value 2020-2025 Table 71 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 72 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Volume sales of baked goods slip in early 2020 as COVID-19 constrains consumer movement and access to products
Artisanal bakeries continue as mainstay in demand for bread during pandemic
Branded players hold little value share in baked goods category in 2020

RECOVERY AND OPPORTUNITIES

Retail volume sales and value sales of baked goods to be sluggish over the forecast period
Consumers expected to shift to more packaged baked goods
Price-sensitivity likely to benefit domestic baked goods players over the forecast period

CATEGORY DATA

Table 73 Sales of Baked Goods by Category: Volume 2015-2020 Table 74 Sales of Baked Goods by Category: Value 2015-2020 Table 75 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 76 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 77 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 78 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 79 Distribution of Baked Goods by Format: % Value 2015-2020 Table 80 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 81 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 82 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Value sales growth of breakfast cereals rises in 2020
Sales growth of children’s breakfast cereal slows in 2020
Nestlé Tunisie set to lose value share but nevertheless maintain its dominant lead in breakfast cereals in 2020

RECOVERY AND OPPORTUNITIES

Retail volume sales of breakfast cereals set to stagnate over the forecast period but value sales expected to see steady growth as consumers look for better options
For most consumers, price likely to remain an important factor in breakfast cereals over the forecast period
Potential opportunities over the forecast period in breakfast cereals aimed at adults

CATEGORY DATA

Table 84 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 85 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 86 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 87 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 88 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 89 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 90 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 91 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 92 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 93 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 94 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales growth of processed meat and seafood declines in 2020 as a result of COVID-19 pandemic, while value sales slow but continue to post positive growth
New pandemic-related factors influencing demand for processed meat and seafood in 2020
ManarThon SA maintains leadership in processed meat and seafood in 2020

RECOVERY AND OPPORTUNITIES

Demand for processed meat and seafood set to rebound and then post steady but slow growth over the forecast period
Price to be key factor buttressing domestic players’ growth over the forecast period
Continued expansion of modern grocery retail to support growth of frozen processed meat and seafood over the forecast period

CATEGORY DATA

Table 95 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 96 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 97 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 98 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 99 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 100 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 101 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 102 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 103 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 104 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 105 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Growth of processed fruit and vegetables slows amidst pandemic in 2020
Price-consciousness blunting demand for processed fruit and vegetables
Kraft Heinz remains the leading branded player in processed fruit and vegetables in 2020

RECOVERY AND OPPORTUNITIES

Gradual comeback in demand expected for processed fruit and vegetables over the forecast period
Health and wellness to influence new product development by branded players in processed fruit and vegetables over the forecast period
Opportunities for growth possible in less developed categories

CATEGORY DATA

Table 106 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 107 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 108 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 109 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 110 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 111 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 112 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 113 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 114 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 115 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Demand for essential rice and pasta carries on amidst pandemic in 2020
After a rise during the review period, demand for noodles drops abruptly in 2020
With strong position in pasta, Société Les Pâtes Warda maintains leadership in rice, pasta and noodles category in 2020

RECOVERY AND OPPORTUNITIES

Sluggish rebound for rice, pasta and noodles over the forecast period
Foodservice volume sales of rice and pasta set to rise over the forecast period
Demand for noodles to continue to struggle over the forecast period

CATEGORY DATA

Table 117 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 118 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 119 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 120 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 122 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 123 NBO Company Shares of Rice: % Value 2016-2020 Table 124 LBN Brand Shares of Rice: % Value 2017-2020 Table 125 NBO Company Shares of Pasta: % Value 2016-2020 Table 126 LBN Brand Shares of Pasta: % Value 2017-2020 Table 127 NBO Company Shares of Noodles: % Value 2016-2020 Table 128 LBN Brand Shares of Noodles: % Value 2017-2020 Table 129 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 130 Distribution of Rice by Format: % Value 2015-2020 Table 131 Distribution of Pasta by Format: % Value 2015-2020 Table 132 Distribution of Noodles by Format: % Value 2015-2020 Table 133 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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