Packaged Food in Turkey

December 2020
USD 7,150
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Turkey?
  • Which are the leading brands in Packaged Food in Turkey?
  • How are products distributed in Packaged Food in Turkey?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Turkey

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Drop in tourism during COVID-19 crisis leads to slump in sales to foodservice Foodservice loses the lunch crowd as consumers continue to work from home Companies seek to offset foodservice losses by boosting retail sales during COVID-19 pandemic
Consumer Foodservice
Developments in takeaway and delivery services support large companies and fast food outlets Despite takeaway services, dairy will suffer from the café closures Transportation and tourism key factors in determining consumers’ access to foodservice outlets
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Turkey

KEY DATA FINDINGS

2020 IMPACT

Chocolate with toys and premium health-focused ingredients drive growth in 2020
Demand for boxed assortments hit by fewer occasions due to COVID-19 in 2020
Pladis retains lead with slightly lower retail value share in 2020

RECOVERY AND OPPORTUNITIES

A strong rebound for boxed assortments in 2021 against lower retail value growth overall
Stable growth for chocolate confectionery over forecast period with best prospects for chocolate pouches and bags and tablets
Positive outlook for e-commerce in chocolate confectionery
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Turkey

KEY DATA FINDINGS

2020 IMPACT

Fewer occasions for consumption hit demand for gum in 2020
Rising unit prices boost price promotions and demand for discounted multipacks in 2020
Kent Gida Maddeleri retains lead with strong growth for top brands in 2020

RECOVERY AND OPPORTUNITIES

Low retail value growth set to persist in 2021
Low value growth for chewing gum over the forecast period as bubble gum declines
Product differentiation and promotions to help drive growth over forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Turkey

KEY DATA FINDINGS

2020 IMPACT

Sales of medicated confectionery soar due to health concerns over COVID-19 in 2020
Helva drives growth in other sugar confectionery in 2020
Kent Gida Maddeleri maintains lead as smaller players expand distribution in 2020

RECOVERY AND OPPORTUNITIES

Medicated confectionery set to record the highest retail value growth in 2021
Muted retail value growth for category over forecast period
Helva and Turkish delight likely to benefit from return of tourism during forecast period
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

KEY DATA FINDINGS

2020 IMPACT

Strong growth for snack bars as consumers spend more time at home in 2020
Focus on health and wellness drives growth in dried fruit in 2020
Increased demand drives growth for leading and smaller players in 2020

RECOVERY AND OPPORTUNITIES

Return to a lower rate of retail value growth for most categories in 2021
Cereal bars and dried fruit lead growth prospects over forecast period
Further product development likely in snack bars alongside potential for e-commerce

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Turkey

KEY DATA FINDINGS

2020 IMPACT

Fewer purchases of impulse ice cream leads to slower growth in 2020
Concerns over COVID-19 negatively impact unpackaged ice cream in 2020
Unilever remains dominant player in 2020 with a focus on discounting and new product developments

RECOVERY AND OPPORTUNITIES

Impulse ice cream set to lead value growth in 2021 as consumers resume activities away from home
Single portion dairy ice cream offers best prospects over forecast period
Healthier options and value for money set to influence product choices over forecast period

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Turkey

KEY DATA FINDINGS

2020 IMPACT

Increase in snacking occasions at home drives growth in salty snacks in 2020
Focus on health and wellness drives growth for nuts, seeds and trail mixes in 2020
Frito-Lay leads savoury snacks as private label grows share in nuts, seeds and trail mixes in 2020

RECOVERY AND OPPORTUNITIES

Lower disposable incomes set to impact growth prospects in 2021
Stronger retail value growth to return over forecast period as consumers focus on healthier options
Foodservice volume growth set to return in 2021

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Turkey

KEY DATA FINDINGS

2020 IMPACT

Virus disrupts supply lines, consumers are stockpiling
Value growth driven by price leaps as consumers trade up
Liquid growing-up milk formula to benefit from low prices

RECOVERY AND OPPORTUNITIES

Retail shift offers opportunity for product development and strengthening brand loyalty
Convenience still key across baby food
Organic products can make gains on the back of COVID-19

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Turkey

KEY DATA FINDINGS

2020 IMPACT

Stay-at-home virus response helps lift volume sales of butter and spreads
Price growth slows demand in increasingly sensitive consumer base
Health trends refocus consumer demand, but HW positions not always best

RECOVERY AND OPPORTUNITIES

Organic butter is set to outperform expectations
Private label sales strengthen on the back of pricing and product development
Food concerns set to linger over the forecast period

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Turkey

KEY DATA FINDINGS

2020 IMPACT

Retail sales buoyed by surge in home consumption during quarantine
Breakfast at home sees sales of soft cheese strengthen, pricing also lifts demand
Health and safety concerns change demand patterns

RECOVERY AND OPPORTUNITIES

Organic cheese set to benefit from COVID-19 induced health anxiety
Retail evolution set to shift towards safety, convenience, community
Plant-based cheese in its infancy, but demand set to flourish

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Turkey

KEY DATA FINDINGS

2020 IMPACT

Housebound consumers drive up retail volumes of drinking milk products
Consumer interest in alternative products, brands lifted by lockdown
Health concerns shape drinking milk products sales, but HW options still less popular

RECOVERY AND OPPORTUNITIES

Plant-based trends starting to strengthen
Packaging preferences indicator of shifting consumer needs and rising price pressure
Foodservice replacement offers room for innovation, and Turks responsive to novelty in underdeveloped drinking milk products

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 protection measures boost retail sales of yoghurt and sour milk products, hammer foodservice
Health worries spark sales of products that promise improved dietary profile
Drinking yoghurt benefits from rising need for affordability in wake of pandemic

RECOVERY AND OPPORTUNITIES

Economy set to impact price development, slow value growth
Organic products can benefit from rising health awareness
E-commerce shift offers means to strengthen brand loyalty

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Turkey

KEY DATA FINDINGS

2020 IMPACT

Virus gives limited boost to sales of other dairy
Health trends support growth within quark
Chilled snacks benefit from child positioning during school closures

RECOVERY AND OPPORTUNITIES

Convenience set to drive chilled desserts over the forecast period
Rise in e-commerce set to inhibit price development, but support volume growth
Healthier options set to strengthen

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Baked Goods in Turkey

KEY

DATA FINDINGS

2020 IMPACT

COVID-19 stockpiling to drive a surge in demand for baked goods in 2020 as consumers flock to buy essential products
Sweet treats also drive growth in category as foodservice closures mean consumers must provide their own indulgences
Artisanal bakers will continue to dominate baked goods in 2020, despite the impact of COVID-19

RECOVERY AND OPPORTUNITIES

Unpackaged bread is expected to recover in post-COVID-19 period
Dessert mixes to remain dynamic as packaged cakes falls back into old patterns
Home-baking expected to restrict pastries and cakes in the coming years

CATEGORY DATA

Table 179 Sales of Baked Goods by Category: Volume 2015-2020 Table 180 Sales of Baked Goods by Category: Value 2015-2020 Table 181 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 182 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 184 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 185 Distribution of Baked Goods by Format: % Value 2015-2020 Table 186 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 187 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 188 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 to increase volume and value sales in category as consumers look for healthy meals to eat at home
Flakes to remain dynamic as producers expand their offerings with healthier variants
Nestlé Gida Sanayii AS to strengthen lead thanks to brand visibility and range of products

RECOVERY AND OPPORTUNITIES

Children’s breakfast cereals to remain dynamic as cereals are popular as snack as well as breakfast food
Flakes and muesli and granola will continue to benefit from health and wellness, as companies look set to diversify offerings
Stronger demand for breakfast cereals as busy urban consumers search for quick fixes

CATEGORY DATA

Table 190 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 191 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 192 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 193 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 194 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 195 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 196 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 197 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 198 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 199 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 200 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to rising demand for chilled processed meat as a breakfast option
COVID-19 lifestyle changes and health fears drive shift in product formats and retailer preferences
Pinar retains leadership through advertising and innovative launches remaining top of mind amongst consumers

RECOVERY AND OPPORTUNITIES

Brand loyalty set to take root in Turkey as a result of increased hygiene awareness from COVID-19
Frozen processed seafood and shelf stable seafood will continue to grow thanks to pre-COVID-19 upwards trends
Frozen processed red meat set to grow thanks to expanding range of products and availability

CATEGORY DATA

Table 201 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 202 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 203 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 204 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 205 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 206 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 207 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 208 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 209 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 210 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 211 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 212 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 213 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 214 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 215 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown to drive sales in category as consumers opt for longer lasting products
Sales of shelf stable beans set to spike as consumers look for products that can be stored for long periods of time
Frozen processed vegetables boosted by COVID-19 and affordability

RECOVERY AND OPPORTUNITIES

Shelf stable fruit and vegetables to return to pre-COVID-19 rates as consumers return to old habits
Frozen processed potatoes to remain dynamic in the coming years
Dynamism in frozen processed vegetables set to continue as consumers value convenience

CATEGORY DATA

Table 216 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 217 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 218 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 219 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 220 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 221 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 222 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 223 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 224 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 225 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 226 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 227 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stockpiling to drive dramatic growth in rice, pasta and noodles as consumers stock up on essential foods
Noodles supported by foodservice closures as consumers recreate their favourite meals at home
Private label to increase share as Turkish consumers seek cheaper options

RECOVERY AND OPPORTUNITIES

Consumer buying habits to return to normal as effects of COVID-19 subside
Urbanisation to drive demand for rice, pasta and noodles
Instant noodles set to grow thanks to growing distribution networks

CATEGORY DATA

Table 228 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 229 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 230 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 231 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 232 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 233 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 234 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 235 NBO Company Shares of Rice: % Value 2016-2020 Table 236 LBN Brand Shares of Rice: % Value 2017-2020 Table 237 NBO Company Shares of Pasta: % Value 2016-2020 Table 238 LBN Brand Shares of Pasta: % Value 2017-2020 Table 239 NBO Company Shares of Noodles: % Value 2016-2020 Table 240 LBN Brand Shares of Noodles: % Value 2017-2020 Table 241 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 242 Distribution of Rice by Format: % Value 2015-2020 Table 243 Distribution of Pasta by Format: % Value 2015-2020 Table 244 Distribution of Noodles by Format: % Value 2015-2020 Table 245 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 246 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 247 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 248 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives growth in category as consumers cook more meals at home
Consumers opt for larger packs and discounts as distribution is largely unaffected by COVID-19
Small e-commerce channel to see sharp rise in value share as consumers avoid the crowds

RECOVERY AND OPPORTUNITIES

Retail and foodservice sales are expected to normalise relatively swiftly as the effects of COVID-19 subside
Olive oil set to benefit from health and wellness trends
Hygiene sensitivity is expected to push consumers towards big brands in the coming years

CATEGORY DATA

Table 249 Sales of Edible Oils by Category: Volume 2015-2020 Table 250 Sales of Edible Oils by Category: Value 2015-2020 Table 251 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 252 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 253 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 254 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 255 Distribution of Edible Oils by Format: % Value 2015-2020 Table 256 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 257 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 258 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 259 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 to support continued growth of ready meals as consumers look for easy options to prepare at home
Availability of ready meals has increased thanks to investment in distribution
Advertisement and product launches boost shelf stable ready meals

RECOVERY AND OPPORTUNITIES

The turmoil of COVID-19 is expected to stabilise in 2021 as consumer return to their old buying habits
Frozen pizza will continue to lead sales in the category thanks to convenience
More expensive chilled ready meals set to grow thanks to perception of freshness

CATEGORY DATA

Table 260 Sales of Ready Meals by Category: Volume 2015-2020 Table 261 Sales of Ready Meals by Category: Value 2015-2020 Table 262 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 263 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 264 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 265 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 266 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 267 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 268 Distribution of Ready Meals by Format: % Value 2015-2020 Table 269 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 270 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 271 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 272 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Turkey

KEY DATA FINDINGS

2020 IMPACT

Sauces, dressings and condiments sees growth in retail but severe losses in foodservice
Private label to increase presence thanks to expansion of discounters
Turkish consumers favour shop-bought pasta sauces as range of flavours continues to diversify

RECOVERY AND OPPORTUNITIES

Buying habits set to normalise as we enter the forecast period and consumer lives return to normal
Demand for sauces, dressings and condiments will be supported by more adventurous tastes
Pickled products will remain a strong category as part of traditional Turkish cuisine

CATEGORY DATA

Table 273 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 274 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 275 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 276 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 277 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 278 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 279 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 280 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 281 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 282 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 283 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Turkey

KEY DATA FINDINGS

2020 IMPACT

Dramatic effects from COVID-19 characterise category’s performance in 2020
Health and wellness trends drive popularity of honey as COVID-19 puts spotlight on immunity
Private label player BIM Birlesik Magazacilik continues to attract custom thanks to low prices

RECOVERY AND OPPORTUNITIES

Category set to normalise in the forecast period as consumers look forward to returning to their pre-COVID-19 habits
Increased focus on immunity to lead to boost honey in the coming years
Chocolate spreads will continue to lead category thanks to Turkish sweet tooth

CATEGORY DATA

Table 284 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 285 Sales of Sweet Spreads by Category: Value 2015-2020 Table 286 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 287 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 288 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 289 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 290 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 291 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 292 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 293 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 294 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 295 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Turkey

KEY DATA FINDINGS

2020 IMPACT

Soup boosted as consumers seek long lasting and easy options as COVID-19 means they are spending more time at home
Discounters and e-commerce increase availability of dehydrated soup
Shelf stable soup benefits from health and wellness trends and new product development

RECOVERY AND OPPORTUNITIES

Surge in demand for dehydrated soup not set to last as consumers return to pre-COVID-19 habits
Shelf stable soup to expand in the coming years as players continue to invest in new product development
Niche instant soup is not expected to recover in the forecast period

CATEGORY DATA

Table 296 Sales of Soup by Category: Volume 2015-2020 Table 297 Sales of Soup by Category: Value 2015-2020 Table 298 Sales of Soup by Category: % Volume Growth 2015-2020 Table 299 Sales of Soup by Category: % Value Growth 2015-2020 Table 300 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 301 NBO Company Shares of Soup: % Value 2016-2020 Table 302 LBN Brand Shares of Soup: % Value 2017-2020 Table 303 Distribution of Soup by Format: % Value 2015-2020 Table 304 Forecast Sales of Soup by Category: Volume 2020-2025 Table 305 Forecast Sales of Soup by Category: Value 2020-2025 Table 306 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 307 Forecast Sales of Soup by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Packaged Food research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page