Packaged food in Ukraine

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Ukraine?
  • Which are the leading brands in Packaged Food in Ukraine?
  • How are products distributed in Packaged Food in Ukraine?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales of packaged food to foodservice outlets is negatively affected by COVID-19 Plant-based protein enters foodservice outlets Packaged food manufacturers support foodservice outlets during the lockdown
Consumer Foodservice
Lockdown leads to a boost in home delivery Foodservice outlets offer frozen ready meals for home delivery during the lockdown Foodservice outlets that offer dishes specific to world cuisines are anticipated to fare well
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Chocolate confectionery takes step backwards during lockdown as consumers prioritise their spending in addition to limited gifting occasions
Global producers well placed with renowned quality and loyalty from local consumers
Strong performances for supermarkets and e-commerce during lockdown

RECOVERY AND OPPORTUNITIES

Recovery predicted for chocolate confectionery from 2021 with further easing of lockdown measures presenting on-the-go consumption and gifting opportunities
Health and wellness trend gradually emerging within chocolate confectionery in Ukraine and offers greater differentiation in terms of development
Strong gifting position of boxed assortments likely to lead to further premiumisation in terms of artisanal offerings
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lack of on-the-go consumption occasions during lockdown reduces demand for gum which has impulse purchase perception in Ukraine
Wrigley strengthens dominance of gum in Q2 with re-entry of Airwaves leading to further share gain
Access to supermarkets during lockdown strengthens dominance of gum in Q2 while negligible channel e-commerce records strong growth

RECOVERY AND OPPORTUNITIES

Positive growth for gum from 2021 driven by chewing gum
Mint-related flavours will remain popular but players will continue to explore possibilities to maintain consumer interest
Bubble gum will continue to struggle with unhealthy perception amongst Ukrainians

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Reduced on-the-go consumption opportunities during lockdown including travel results in weak performance by sugar confectionery in Q2 2020
Roshen Kondyterska Korporatsia strengthens dominance of sugar confectionery with wide product portfolio and new product development to address changing demands
Modern grocery retailers strengthens dominance of distribution during lockdown due to accessibility and wide selection

RECOVERY AND OPPORTUNITIES

Stable performance predicted for sugar confectionery over the forecast period with price sensitivity likely to remain, driving demand for affordable options
Players will continue to re-evaluate their product portfolios to address consumers’ changing demands in terms of health and wellness
Stable demand for other sugar confectionery driven by demand for local zefir and halva
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits offers indulgent treat during lockdown, while snack bars and fruit snacks lose momentum due to home seclusion trend
Konti retains overall leadership of fragmented competitive landscape but remains under pressure from global players
Supermarkets, convenience stores and e-commerce all gain ground during lockdown, offering greater accessibility to different consumer groups

RECOVERY AND OPPORTUNITIES

Tentative recovery for retail sales of sweet biscuits in 2021 as foodservice benefits from further relaxing of lockdown measures
Processed fruit snacks could emerge to offer competition to dried fruit
Return to impulse purchases and on-the-go consumption will drive demand for snack bars over the forecast period

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Impulse ice cream and on-the-go consumption occasions limited by lockdown, while bulk dairy ice cream benefits from home seclusion trend
Intense competition amongst leading players within ice cream, resulting in consistent new launches to offer greater differentiation
Players attempt to expand seasonality of ice cream by encouraging new consumption occasions

RECOVERY AND OPPORTUNITIES

Impulse ice cream set to recover as on-the-go consumption occasions likely to increase as lockdown measures are further relaxed
Functionality in terms of higher protein or vitamin content address health and wellness trend
Strong performance predicted for single portion water ice cream with fruit-based sorbets offering indulgent treat for consumers of non-dairy diets

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 90 Distribution of Ice Cream by Format: % Value 2015-2020 Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend leads to strongest performance by savoury snacks during lockdown
Frito-Lay strengthens leadership of savoury snacks in Q2, supported by global giant PepsiCo
Attempts to further stimulate new consumption occasions for savoury snacks by major players through collaborations

RECOVERY AND OPPORTUNITIES

Strengthening demand for savoury snacks over the forecast period, with retail not significantly impacted by return to foodservice in 2021
Meat and fish sticks will remain expensive niche within other savoury snacks
Private label likely to continue to attract price-sensitive consumers with all major retailers offering wide product portfolios of savoury snacks
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 95 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 96 Sales of Savoury Snacks by Category: Value 2015-2020 Table 97 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 98 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 99 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 100 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 101 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 102 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 103 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 104 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 105 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Baby food sees retail volume and current value growth slow in 2020 despite a peak in March due to the lockdown
Other baby food sees an increase in offer of water for babies for drinking and cooking
Increasing health awareness influences consumer purchasing behaviour

RECOVERY AND OPPORTUNITIES

Interest in prepared baby food is set to rise due to parents’ busy lifestyles
Social media is anticipated to play a more important role in marketing efforts
Demand for free from lactose and organic baby food is anticipated to grow in line with growing health awareness

CATEGORY DATA

Table 106 Sales of Baby Food by Category: Volume 2015-2020 Table 107 Sales of Baby Food by Category: Value 2015-2020 Table 108 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 109 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 110 NBO Company Shares of Baby Food: % Value 2016-2020 Table 111 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 112 Distribution of Baby Food by Format: % Value 2015-2020 Table 113 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 114 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 115 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Demand for butter increases as prices drop due to decline in exports
Margarine and spreads sales rise as consumers bake more at home during quarantine
2020 sees the introduction of new butter and spreads ranging from economy to premium

RECOVERY AND OPPORTUNITIES

Moderate rises in butter prices to sustain butter consumption in the forecast period
Trend of cooking and baking at home likely to linger in the forecast period
Health and wellness trend anticipated to enhance consumers’ scrutiny of ingredients

CATEGORY DATA

Table 117 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 118 Sales of Butter and Spreads by Category: Value 2015-2020 Table 119 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 120 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 122 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 123 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 124 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 125 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 126 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 127 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lockdown hits foodservice sales hard in 2020 but home cooking trend boosts retail demand
Terra Food leads fragmented shares thanks to strong promotion for Ferma
Premium cheese benefits from new product development, widening distribution and introduction of more affordable options

RECOVERY AND OPPORTUNITIES

Increasing polarisation anticipated in cheese between premium soft cheese and economy hard cheese
Health-orientated and lactose-intolerant consumers demand lactose-free cheese
Larger dairy holdings are anticipated to gain in value share in the forecast period

CATEGORY DATA

Table 128 Sales of Cheese by Category: Volume 2015-2020 Table 129 Sales of Cheese by Category: Value 2015-2020 Table 130 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 131 Sales of Cheese by Category: % Value Growth 2015-2020 Table 132 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 133 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 134 NBO Company Shares of Cheese: % Value 2016-2020 Table 135 LBN Brand Shares of Cheese: % Value 2017-2020 Table 136 Distribution of Cheese by Format: % Value 2015-2020 Table 137 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 138 Forecast Sales of Cheese by Category: Value 2020-2025 Table 139 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 140 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Players explore new areas, including goat milk, natural milk and packaging
Milk alternatives benefits from healthy image and strong innovation
Popularity of barista-style coffee boosts sales of full fat shelf stable milk and plant-based alternatives

RECOVERY AND OPPORTUNITIES

Milk alternatives are expected to become increasingly more popular due to the health trend
A growing coffee consumption culture is expected to stimulate full fat shelf stable milk sales and plant-based alternatives
Drinking milk products manufacturers are anticipated to opt more for sustainable packaging in response to growing consumer concern for environmental sustainability

CATEGORY DATA

Table 141 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 142 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 145 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 147 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lockdown and ensuing economic recession affect demand for novel yoghurt and sour milk products
Health trend drives demand for full fat yoghurt and free from lactose sour milk products
Danone continues to lead yoghurt and sour milk products in 2020

RECOVERY AND OPPORTUNITIES

Sour milk products is expected to see positive performance in line with the health trend
Economic slowdown is anticipated to have a lingering effect on consumer choice of yoghurt and sour milk products
Protein-rich yoghurt and sour milk products are anticipated to gain in popularity

CATEGORY DATA

Table 152 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 153 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 154 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 156 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 157 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 158 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 159 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Plain fromage frais and quark grows with the rise of cheaper family packs
COVID-19 causes demand to shift from premium products to economy in other dairy
Wimm-Bill-Dann Ukraine continues to lead other dairy in 2020 owing to its presence in several product areas

RECOVERY AND OPPORTUNITIES

High sugar content and old-fashioned image is anticipated to lead to a decline in condensed milk
Chilled snacks is anticipated to develop as a product area as manufacturers experiment with unusual flavours and combinations
Other dairy products that are perceived as natural are anticipated to fare well in the forecast period

CATEGORY DATA

Table 164 Sales of Other Dairy by Category: Volume 2015-2020 Table 165 Sales of Other Dairy by Category: Value 2015-2020 Table 166 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 167 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 168 Sales of Cream by Type: % Value 2015-2020 Table 169 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 170 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 171 Distribution of Other Dairy by Format: % Value 2015-2020 Table 172 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 173 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 174 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 175 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Edible oils sales rise significantly as consumption shifts from foodservice to at-home
In spite of its dynamic growth soy oil remains a niche
Prikolotnyanskiy OEZ remains the leader with its Stozhar and Chumak brands

RECOVERY AND OPPORTUNITIES

Other edible oil to see dynamic growth over the forecast period
Private label is expected to gain value share due to economic slowdown
Health and wellness variants are expected to fare well provided that they are economy priced

CATEGORY DATA

Table 176 Sales of Edible Oils by Category: Volume 2015-2020 Table 177 Sales of Edible Oils by Category: Value 2015-2020 Table 178 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 179 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 180 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 181 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 182 Distribution of Edible Oils by Format: % Value 2015-2020 Table 183 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 184 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 185 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 186 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales of ready meals as consumers seek a convenient meal option
Frozen ready meals remains the dominant product
Ermolino leads ready meals in 2020 thanks to its expanding national store network

RECOVERY AND OPPORTUNITIES

Prepared salads is expected to record strong growth due to continuing urbanisation
Chilled ready meals is likely to experience competition from grocery retailers’ foodservice outlets
New product introductions are anticipated in dried ready meals

CATEGORY DATA

Table 187 Sales of Ready Meals by Category: Volume 2015-2020 Table 188 Sales of Ready Meals by Category: Value 2015-2020 Table 189 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 190 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 191 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 192 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 193 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 194 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 195 Distribution of Ready Meals by Format: % Value 2015-2020 Table 196 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 197 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales through retail while foodservice outlets are closed
Mayonnaise is seeing declining volume sales
Nestlé-Ukraine remains leader of sauces, dressings and condiments in Ukraine

RECOVERY AND OPPORTUNITIES

A more home-centred lifestyle will sustain demand for sauces, dressings and condiments
Chili sauces and ketchup are expected to show growth as companies innovate
Private label will continue to gain share

CATEGORY DATA

Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 201 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 202 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 203 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 204 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 205 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 206 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 207 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Ukraine

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of sweet spreads as consumers spend more time at home
Honey benefits from a good product image as naturally healthy
Agroekoprodukt (Veres) leads sweet spreads in 2020 thanks to its nationwide presence

RECOVERY AND OPPORTUNITIES

A change in sales channel is expected in honey
Jams and preserves will see new products and pack types
Chocolate and nut and seed based spreads sales might grow at a slower pace due economic uncertainty

CATEGORY DATA

Table 212 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 213 Sales of Sweet Spreads by Category: Value 2015-2020 Table 214 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 215 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 216 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 217 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 218 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 219 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 220 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 221 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 222 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 223 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales of soup through retail as consumers seek convenient meal solutions at home
Frozen soup, an emerging product area in Ukraine
Nestlé is expected to remain leader in 2020 thanks to its well-established Torchin and Mivina brands

RECOVERY AND OPPORTUNITIES

Instant soup will continue to be consumed in offices
Frozen soup is anticipated to gain in popularity as consumers resume busier lifestyles
Growing interest in global cuisines will shape demand for soup flavours

CATEGORY DATA

Table 224 Sales of Soup by Category: Volume 2015-2020 Table 225 Sales of Soup by Category: Value 2015-2020 Table 226 Sales of Soup by Category: % Volume Growth 2015-2020 Table 227 Sales of Soup by Category: % Value Growth 2015-2020 Table 228 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 229 NBO Company Shares of Soup: % Value 2016-2020 Table 230 LBN Brand Shares of Soup: % Value 2017-2020 Table 231 Distribution of Soup by Format: % Value 2015-2020 Table 232 Forecast Sales of Soup by Category: Volume 2020-2025 Table 233 Forecast Sales of Soup by Category: Value 2020-2025 Table 234 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 235 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Consumers take up baking at home during quarantine, reducing demand for packaged baked goods
Health and wellness, premiumisation and convenience helping to drive bread’s value growth
In a highly fragmented product area, well-established brand Kyivkhlib continues to lead

RECOVERY AND OPPORTUNITIES

Frozen baked goods is anticipated to see more product variety
Dessert mixes is likely to be given a boost by new cake mixes
Presence of private label is expected to grow in baked goods

CATEGORY DATA

Table 236 Sales of Baked Goods by Category: Volume 2015-2020 Table 237 Sales of Baked Goods by Category: Value 2015-2020 Table 238 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 239 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 240 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 241 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 242 Distribution of Baked Goods by Format: % Value 2015-2020 Table 243 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 244 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 245 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 246 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Demand for family and children’s breakfast cereals increases as consumers have breakfast more at home
Muesli and granola is the most dynamic breakfast cereal type
Nestlé-Ukraine continues to hold a clear lead thanks to its well-established brands Ukrainians are familiar with

RECOVERY AND OPPORTUNITIES

Muesli and granola will be the fastest growing product area
Cereals is anticipated to widen with buckwheat, millet and other gluten-free options
Ukrainian companies traditionally the major players in hot cereals

CATEGORY DATA

Table 247 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 248 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 249 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 250 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 251 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 252 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 253 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 254 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 255 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 256 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 257 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Quarantine boosts processed meat and seafood sales through retail
Processed poultry sees healthier alternatives to processed red meat
Interrybflot leads fragmented processed meat and seafood

RECOVERY AND OPPORTUNITIES

Meat substitutes is anticipated to demonstrate strong growth in the forecast period due to a growing number of flexitarians
Chilled processed meat and seafood is anticipated to grow as consumers opt for packaged variants over unpackaged ones
Processed poultry products are anticipated to grow at a higher rate than processed meat as poultry is perceived as healthier

CATEGORY DATA

Table 258 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 259 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 260 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 261 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 262 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 263 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 264 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 265 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 266 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 267 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 268 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 269 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 270 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 271 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 272 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 273 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Demand for processed fruit and vegetables peaks as consumers stockpile food
Frozen processed fruit and vegetable products seeing new product launches
Ukrainian companies control processed fruit and vegetables sales

RECOVERY AND OPPORTUNITIES

New product introductions in frozen fruit and processed vegetables are expected to respond to the health trend
Private label will be gaining share
Frozen processed potatoes is anticipated to see continued growth

CATEGORY DATA

Table 274 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 275 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 276 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 277 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 278 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 279 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 280 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 281 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 282 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 283 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile rice, pasta and noodles out of fear of shortages
Plain noodles is the most dynamic in 2020 as consumers seek convenient meal options at home
Technocom leads rice, pasta and noodles thanks to its strength in instant noodle pouches

RECOVERY AND OPPORTUNITIES

Healthier and more premium options will be seen in rice and pasta
Pasta is expected to see a premiumisation of private label
Convenience trend will influence product offer in rice in the forecast period

CATEGORY DATA

Table 286 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 287 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 288 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 289 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 290 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 291 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 292 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 293 NBO Company Shares of Rice: % Value 2016-2020 Table 294 LBN Brand Shares of Rice: % Value 2017-2020 Table 295 NBO Company Shares of Pasta: % Value 2016-2020 Table 296 LBN Brand Shares of Pasta: % Value 2017-2020 Table 297 NBO Company Shares of Noodles: % Value 2016-2020 Table 298 LBN Brand Shares of Noodles: % Value 2017-2020 Table 299 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 300 Distribution of Rice by Format: % Value 2015-2020 Table 301 Distribution of Pasta by Format: % Value 2015-2020 Table 302 Distribution of Noodles by Format: % Value 2015-2020 Table 303 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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