Packaged Food in Uruguay

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Uruguay report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Uruguay?
  • Which are the leading brands in Packaged Food in Uruguay?
  • How are products distributed in Packaged Food in Uruguay?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Certain packaged foods register value decline due to restrictions in foodservice Home delivery does not compensate for loss of business in foodservice Foodservice in hotels suffer largest value sales decline
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Increased cooking at home due to COVID-19 leads to volume growth
COUSA remains the clear leader thanks to wide range and consumer trust
Domestic olive oil gradually displacing imported brands

RECOVERY AND OPPORTUNITIES

Dampened retail volume growth in 2021 due to stockpiling in 2020
Olive oil set to record the strongest retail volume growth despite its high prices

CATEGORY DATA

Ready Meals in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Frozen pizza suffers retail volume decline as consumers opt for home-made pizza
McCain’s frozen pizza brands, La Sibarita, suffers dramatic value decline as more pizza made at home
Frozen products lead value sales

RECOVERY AND OPPORTUNITIES

Ready meals dependent on economy recovering quickly from COVID-19
Players need to invest more in healthy options and marketing
Refrigerated delivery trucks drives current value growth in e-commerce

CATEGORY DATA

Sauces, Dressings and Condiments in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Home cooking trend boosts demand but not all products benefit
Unilever del Uruguay leads value sales thanks to strong table sauce sales
Mayonnaise remains most popular table sauce in Uruguay

RECOVERY AND OPPORTUNITIES

Dampened retail volume growth in 2021, due to degree of stockpiling in 2020
Manufacturers expected to increasingly focus on healthy options

CATEGORY DATA

Sweet Spreads in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Rising at-home consumption and stockpiling benefit sales
Local players continue to dominate thanks to innovating
Honey remains small, with the majority of local production exported

RECOVERY AND OPPORTUNITIES

Stockpiling leads to retail volume decline in 2021
Moderate growth, with a focus on healthier versions
Manufacturers of jams and preserves expand into other sweet spreads

CATEGORY DATA

Baked Goods in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Government makes agreement with retailers and manufacturers to prevent price increases
Artisanal bakeries dominate in very fragmented product area
Unpackaged leavened bread continues to dominate baked goods

RECOVERY AND OPPORTUNITIES

As long as economy recovers from COVID-19, volume growth expected over forecast period
Healthier options begin to make their mark
Smaller products areas such as flat bread will drive value growth over the forecast period

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2015-2020 Table 20 Sales of Baked Goods by Category: Value 2015-2020 Table 21 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 22 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 24 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 25 Distribution of Baked Goods by Format: % Value 2015-2020 Table 26 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 27 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 28 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals benefits from COVID-19, with people having more time to eat breakfast due to spending more time at home
Nestlé del Uruguay continues to lead breakfast cereals
Muesli and granola continues to emerge, supported by the health trend

RECOVERY AND OPPORTUNITIES

Once threat of COVID-19 subsides, current value growth will reduce
Supermarkets remains the most popular channel for breakfast cereals
Uruguayans increasingly skip breakfast, limiting growth of breakfast cereals

CATEGORY DATA

Table 30 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 31 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 32 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 33 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 35 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 36 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 37 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 38 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 39 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 40 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Steep price rises stifle retail volume growth for some products
Sadia Uruguay maintains its leading share thanks to wide range and distribution presence
Growth to slow over forecast period as the health trend intensifies

RECOVERY AND OPPORTUNITIES

Volume growth dampened by unhealthy perception
Meat substitutes will continue register healthy value growth over forecast period
Refrigerated delivery trucks drives value growth in e-commerce

CATEGORY DATA

Table 41 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 42 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 43 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 44 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 46 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 47 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 48 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 49 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 50 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 51 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Bumper year for shelf stable products as consumers stockpile
Graba affected by temporary drop in volume sales of frozen goods
Supermarkets extends lead thanks to large freezer display area, wide range and attractive prices

RECOVERY AND OPPORTUNITIES

Moderate retail volume growth over forecast period as sales normalise post-pandemic
Frozen processed vegetables to outperform shelf stable varieties over forecast period due to widening range
Private label to gain value share due to offering good quality and low prices

CATEGORY DATA

Table 52 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 53 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 54 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 55 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 56 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 57 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 58 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 62 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Staple pasta and rice benefit from stockpiling and home cooking trends
Domestic companies lead
Wide variety of small pasta producers

RECOVERY AND OPPORTUNITIES

Stockpiling in 2020 will dampen retail volume growth in 2021
Manufacturers to launch healthier versions
Private label gains value share over the forecast period

CATEGORY DATA

Table 63 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 64 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 65 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 66 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 69 NBO Company Shares of Rice: % Value 2016-2020 Table 70 LBN Brand Shares of Rice: % Value 2017-2020 Table 71 NBO Company Shares of Pasta: % Value 2016-2020 Table 72 LBN Brand Shares of Pasta: % Value 2017-2020 Table 73 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 74 Distribution of Rice by Format: % Value 2015-2020 Table 75 Distribution of Pasta by Format: % Value 2015-2020 Table 76 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 77 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Increased cooking at home due to COVID-19 leads to volume growth
COUSA remains the clear leader thanks to wide range and consumer trust
Domestic olive oil gradually displacing imported brands

RECOVERY AND OPPORTUNITIES

Dampened retail volume growth in 2021 due to stockpiling in 2020
Olive oil set to record the strongest retail volume growth despite its high prices
Low prices key to maintaining demand

CATEGORY DATA

Table 80 Sales of Edible Oils by Category: Volume 2015-2020 Table 81 Sales of Edible Oils by Category: Value 2015-2020 Table 82 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 83 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 84 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 85 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 86 Distribution of Edible Oils by Format: % Value 2015-2020 Table 87 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 88 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 89 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Frozen pizza suffers retail volume decline as consumers opt for home-made pizza
McCain’s frozen pizza brands, La Sibarita, suffers dramatic value decline as more pizza made at home
Frozen products lead value sales

RECOVERY AND OPPORTUNITIES

Ready meals dependent on economy recovering quickly from COVID-19
Players need to invest more in healthy options and marketing
Refrigerated delivery trucks drives current value growth in e-commerce

CATEGORY DATA

Table 91 Sales of Ready Meals by Category: Volume 2015-2020 Table 92 Sales of Ready Meals by Category: Value 2015-2020 Table 93 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 94 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 96 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 97 Distribution of Ready Meals by Format: % Value 2015-2020 Table 98 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 99 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 100 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Home cooking trend boosts demand but not all products benefit
Unilever del Uruguay leads value sales thanks to strong table sauce sales
Mayonnaise remains most popular table sauce in Uruguay

RECOVERY AND OPPORTUNITIES

Dampened retail volume growth in 2021, due to degree of stockpiling in 2020
Manufacturers expected to increasingly focus on healthy options
Tomato pastes and purées remain popular due to the wide variety of uses in Uruguayan cuisine

CATEGORY DATA

Table 102 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 103 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 104 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 105 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 107 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 108 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 109 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 110 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 111 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 112 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Rising at-home consumption and stockpiling benefit sales
Local players continue to dominate thanks to innovating
Honey remains small, with the majority of local production exported

RECOVERY AND OPPORTUNITIES

Stockpiling leads to retail volume decline in 2021
Moderate growth, with a focus on healthier versions
Manufacturers of jams and preserves expand into other sweet spreads

CATEGORY DATA

Table 113 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 114 Sales of Sweet Spreads by Category: Value 2015-2020 Table 115 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 116 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 118 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 119 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 120 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 121 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 122 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 123 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Price discounts leads to increase in retail volume sales in 2020
Unilever del Uruguay maintains its lead due to strength of Knorr and innovation
Competition varies between different type of soups

RECOVERY AND OPPORTUNITIES

Moderate growth expected once threat of COVID-19 passes
Healthier positioning will drive value growth over the forecast period
Climate change negatively affects soup sales and may impact product development

CATEGORY DATA

Table 124 Sales of Soup by Category: Volume 2015-2020 Table 125 Sales of Soup by Category: Value 2015-2020 Table 126 Sales of Soup by Category: % Volume Growth 2015-2020 Table 127 Sales of Soup by Category: % Value Growth 2015-2020 Table 128 NBO Company Shares of Soup: % Value 2016-2020 Table 129 LBN Brand Shares of Soup: % Value 2017-2020 Table 130 Distribution of Soup by Format: % Value 2015-2020 Table 131 Forecast Sales of Soup by Category: Volume 2020-2025 Table 132 Forecast Sales of Soup by Category: Value 2020-2025 Table 133 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 134 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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