Executive Summary

Dec 2018
Hyperinflation forces the government to change regulations

In 2018, negative volume growth rates were witnessed due to shrinking demand, whilst supply seemed to have stabilised after large losses for two consecutive years. The government continued to exert direct pressure upon companies to fix or lower prices as hyperinflation – declared in full force in November 2017 – has rendered price regulations ineffective for most products.

Venezuelan households spend their meagre incomes on food

Facing hyper-inflation rates, Venezuelans are spending all their income on food. Price increases are second in the minds of consumers who evaluate the convenience and affordability of products by comparing absolute price levels against their available resources whilst giving preference to products that can be consumed by all family members.

Increasingly concentrated competitive landscape

The exit of Alimentos Kellogg’s (Breakfast Cereals) and the closing of Plumrose Latinoamericana CA (Processed Meat) during the first semester of 2018 are recent events which reinforce a trend of increased concentration within packaged food. Leading manufacturer, Alimentos Polar, doubled its value share in spite of a significant overall volume loss since 2013, a sign that there are business opportunities in the midst of a recessionary environment.

Supermarkets remains the main distribution channel for packaged food

Modern grocery retailers continue to capture a larger portion of retail value, followed by traditional grocery retailers. Supermarkets is the single most important retail distribution channel, followed by independent small grocers.

Recession expected to last

Venezuela will not resume growth without important changes to the political and economic framework, a possibility that is uncertain. Under the existing scenario, it is improbable that domestic companies will restore pre-crisis production levels, and substantial volume increases will therefore not be expected in packaged food, with most products recording negative volume CAGRs.

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Packaged Food in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Venezuela?
  • What are the major brands in Venezuela?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Venezuela

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations
Venezuelan households spend their meagre incomes on food
Increasingly concentrated competitive landscape
Supermarkets remains the main distribution channel for packaged food
Recession expected to last

FOODSERVICE

Sales to Foodservice
Unstable supply of products negatively affects foodservice performance
Confectionery continues its disappointing performance in 2018
Local manufacturers characterise sales to foodservice
Consumer Foodservice
Hyperinflation hits menu prices hard in 2018
Economic downturn impacts eating out habits
Outlets focus on desserts to survive

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Venezuela

HEADLINES

PROSPECTS

Chocolate confectionery outperforms overall confectionery in 2018
Venezuelan expatriates help boost chocolate confectionery sales
Affordability is the key variable for Venezuelan consumers

COMPETITIVE LANDSCAPE

Nestlé’s Savoy brand maintains its leadership in 2018
Smaller pack sizes to make products affordable continue in 2018
Imported products are rare and very expensive

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Venezuela

HEADLINES

PROSPECTS

The supply and variety of gum is at its lowest point in recent history
Chewing gum is the only choice for most consumers
Available gum supply in Venezuela shows no segmentation

COMPETITIVE LANDSCAPE

A Brazilian brand takes the leading position in 2018
Gum sees few possibilities for supply growth
Demand for gum will remain limited

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Venezuela

HEADLINES

PROSPECTS

Impulse ice cream continues to drive overall sales of ice cream
Relative prices are no longer relevant to consumers
Local and traditional flavours are popular in Venezuela

COMPETITIVE LANDSCAPE

Helados Tío Rico remains at the top of Venezuelans’ preferences for ice cream
An inferior ice cream reaches second place
New Oreo ice cream launched by Tío Rico

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Venezuela

HEADLINES

PROSPECTS

Insufficient inputs and lower demand limit growth in 2018
Mixed snacks continue to increase in popularity
Companies increase their reliance on local inputs

COMPETITIVE LANDSCAPE

PepsiCo Alimentos maintains a solid leadership
Savoury biscuits are part of the Venezuelan’s traditional diet
Another domestic company improves its ranking in 2018
Summary 2 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Venezuela

HEADLINES

PROSPECTS

Imported products dominate sugar confectionery in 2018
Several categories are absent from sugar confectionery in 2018
Hunger forces changes in consumers’ preferences

COMPETITIVE LANDSCAPE

Colombina de Venezuela leads sugar confectionery in 2018
A lower degree of competition is expected
Competitive pricing is the key to ensure growth
Summary 3 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Venezuela

HEADLINES

PROSPECTS

Unreliable supply of inputs continues to limit growth in 2018
Hungry and impoverished Venezuelans turn to sweet biscuits
Dried fruit continues on a downward trend

COMPETITIVE LANDSCAPE

Sweet biscuits shows dynamism despite the challenging environment
Pricing remains the most important strategy in 2018
A new cereal bar made in Venezuela arrives in 2017

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Venezuela

HEADLINES

PROSPECTS

Milk formula reaches precariously low levels in 2018
Parents are using dried baby food as a milk substitute
Innovations characterise prepared baby food in 2018

COMPETITIVE LANDSCAPE

Nestlé Venezuela maintains a solid leadership
International brands dominate baby food in 2018
Milk formula’s advertising is regulated in Venezuela

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Venezuela

HEADLINES

PROSPECTS

Price hikes cause sales to be erratic
Price acts as a key differentiator for Venezuelan consumers of butter and spreads

COMPETITIVE LANDSCAPE

Alimentos Polar leads the category with two brands of margarine
Local brands have replaced most imported products since 2015

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 120 Sales of Butter and Spreads by Category: Value 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 122 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 124 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 125 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Venezuela

HEADLINES

PROSPECTS

Distorted price structure encourages smuggling
Hyperinflation has been flattening the price structure of cheese
Cultural background and income level shape the demand for cheese

COMPETITIVE LANDSCAPE

Artisanal soft cheese maintains its leadership
Local companies dominate cheese in 2018

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2013-2018
Table 131 Sales of Cheese by Category: Value 2013-2018
Table 132 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 133 Sales of Cheese by Category: % Value Growth 2013-2018
Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 135 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 136 NBO Company Shares of Cheese: % Value 2014-2018
Table 137 LBN Brand Shares of Cheese: % Value 2015-2018
Table 138 Distribution of Cheese by Format: % Value 2013-2018
Table 139 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 140 Forecast Sales of Cheese by Category: Value 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Venezuela

HEADLINES

PROSPECTS

Regulations along the supply chain create price distortions and shortages
The insufficient supply of milk limits growth
A lack of packaging is forcing changes in product presentations

COMPETITIVE LANDSCAPE

Convelac maintains its leading position in 2018
A government-owned company ranks second

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Venezuela

HEADLINES

PROSPECTS

A handful of products comprises the category in Venezuela
An increase in demand is not expected for other dairy
Other dairy products are part of the traditional Venezuelan diet

COMPETITIVE LANDSCAPE

Cream producers top the category in 2018
Fewer brands are available in plain condensed milk in 2018

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Venezuela

HEADLINES

PROSPECTS

The lack of price ceilings benefits the supply of yoghurt
Yoghurt has room for expansion
Venezuelans consume yoghurt on many occasions

COMPETITIVE LANDSCAPE

A long-life yoghurt leads the category in 2018
Removing the premium status is encouraging consumption in 2018

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 171 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 172 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Venezuela

HEADLINES

PROSPECTS

High prices impact demand amidst ongoing shortages
Supply of edible oils is infrequent and expensive
All edible oils are scarce in Venezuela

COMPETITIVE LANDSCAPE

Cargill de Venezuela continues to lead the category
Importers of olive oil gain share thanks to their high unit prices

CATEGORY DATA

Table 177 Sales of Edible Oils by Category: Volume 2013-2018
Table 178 Sales of Edible Oils by Category: Value 2013-2018
Table 179 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 180 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 181 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 182 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 183 Distribution of Edible Oils by Format: % Value 2013-2018
Table 184 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 185 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Venezuela

HEADLINES

PROSPECTS

Limited variety continues to hamper the category in 2018
Steep cost structures limit growth
Frozen pizza and prepared salads are luxury items in Venezuela

COMPETITIVE LANDSCAPE

Alimentos Polar remains the clear category leader
Ready meals face competition from foodservice outlets

CATEGORY DATA

Table 188 Sales of Ready Meals by Category: Volume 2013-2018
Table 189 Sales of Ready Meals by Category: Value 2013-2018
Table 190 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 191 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 192 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 193 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 194 Distribution of Ready Meals by Format: % Value 2013-2018
Table 195 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 196 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 197 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 198 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Venezuela

HEADLINES

PROSPECTS

Ketchup and mayonnaise remain the most popular products
Although supplies are stabilising, consumers cannot afford popular products
Government intervention at the root of market distortions

COMPETITIVE LANDSCAPE

Three companies generally control the category
Alimentos Heinz has the strongest portfolio in 2018

CATEGORY DATA

Table 199 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 200 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 201 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 202 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 203 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 204 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 205 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 206 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Venezuela

HEADLINES

PROSPECTS

Volume decline slows in 2018
Dehydrated soup remains an affordable product
Input substitution continues to guarantee product presence

COMPETITIVE LANDSCAPE

Maggi remains the leading soup brand in Venezuela
Domestic company continues to strengthen its presence

CATEGORY DATA

Table 211 Sales of Soup by Category: Volume 2013-2018
Table 212 Sales of Soup by Category: Value 2013-2018
Table 213 Sales of Soup by Category: % Volume Growth 2013-2018
Table 214 Sales of Soup by Category: % Value Growth 2013-2018
Table 215 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 216 NBO Company Shares of Soup: % Value 2014-2018
Table 217 LBN Brand Shares of Soup: % Value 2015-2018
Table 218 Distribution of Soup by Format: % Value 2013-2018
Table 219 Forecast Sales of Soup by Category: Volume 2018-2023
Table 220 Forecast Sales of Soup by Category: Value 2018-2023
Table 221 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 222 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Venezuela

HEADLINES

PROSPECTS

Volume sales of sweet spreads remain low
Affordability sustains demand for dulce de leche
Local flavours continue to replace expensive imports

COMPETITIVE LANDSCAPE

Honey and dulce de leche producers lead the category
Domestic brands dominate jams and preserves

CATEGORY DATA

Table 223 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 224 Sales of Sweet Spreads by Category: Value 2013-2018
Table 225 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 226 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 227 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 228 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 229 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 230 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 231 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 232 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 233 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 234 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Venezuela

HEADLINES

PROSPECTS

Insufficient supplies of wheat continue to limit growth in 2018
Price regulations and other limits substitute market forces
Venezuelans favour bread over other baked goods

COMPETITIVE LANDSCAPE

Bread production is still competitive
Price regulations lead to changes in share distribution
Bimbo continues to lead bread in 2018

CATEGORY DATA

Table 235 Sales of Baked Goods by Category: Volume 2013-2018
Table 236 Sales of Baked Goods by Category: Value 2013-2018
Table 237 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 238 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 239 Sales of Pastries by Type: % Value 2013-2018
Table 240 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 241 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 242 Distribution of Baked Goods by Format: % Value 2013-2018
Table 243 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 244 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 245 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 246 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Venezuela

HEADLINES

PROSPECTS

Shortages of substitutes stimulate sales in 2018
Hot cereals continues to see the highest sales in 2018
Venezuelans choose oats over flakes to maximise the use of their meagre incomes

COMPETITIVE LANDSCAPE

Alimentos Kellogg’s sudden exit leaves a large void...
Which is mainly filled by Alfonzo Rivas & Cía
Oatmeal producers lead in 2018

CATEGORY DATA

Table 247 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 248 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 249 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 250 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 251 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 252 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 253 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 254 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 255 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 256 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 257 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Venezuela

HEADLINES

PROSPECTS

Lower demand and lack of supply lead to a meagre performance
Relative prices benefit sales of shelf stable fruit and vegetables
Indigenous, more accessible products increase their presence

COMPETITIVE LANDSCAPE

Iancarina maintains its lead in processed fruit and vegetables
Domestic manufacturers fill the void left by lower imports
Del Monte is slowly recovering its presence and value share

CATEGORY DATA

Table 259 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 260 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 261 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 263 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 264 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 265 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 266 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Venezuela

HEADLINES

PROSPECTS

An abundance of brands in processed meat
A loss of brands in processed seafood
Consumers cut purchases in spite of convenience

COMPETITIVE LANDSCAPE

Plumrose Latinoamericana retains its lead in spite of negative events
Segmentation is seen in chilled processed meat
Shelf stable seafood becomes relatively more expensive

CATEGORY DATA

Table 271 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 272 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 273 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 275 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 276 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 277 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 279 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 280 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 281 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 282 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 283 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 285 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Venezuela

HEADLINES

PROSPECTS

Dried pasta imports gain importance in a country depleted of wheat
Unsatisfied demand for rice due to insufficient imports and poor domestic crops
Discretionary allocation of wheat causes shortages of pasta and noodles

COMPETITIVE LANDSCAPE

Alimentos Polar gains strength in 2018
Affordability reigns over brand loyalty in 2018
Pasta is expected to remain more popular due to its lower price

CATEGORY DATA

Table 287 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 288 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 289 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 291 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 292 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 293 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 294 NBO Company Shares of Rice: % Value 2014-2018
Table 295 LBN Brand Shares of Rice: % Value 2015-2018
Table 296 NBO Company Shares of Pasta: % Value 2014-2018
Table 297 LBN Brand Shares of Pasta: % Value 2015-2018
Table 298 NBO Company Shares of Noodles: % Value 2014-2018
Table 299 LBN Brand Shares of Noodles: % Value 2015-2018
Table 300 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 301 Distribution of Rice by Format: % Value 2013-2018
Table 302 Distribution of Pasta by Format: % Value 2013-2018
Table 303 Distribution of Noodles by Format: % Value 2013-2018
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023