Executive Summary

Nov 2019
Food safety concerns, expanded distribution, and improved disposable income are among a host of reasons why packaged food sales were thriving in 2019

In 2019, packaged food value and volume growth rates in retail and foodservice channels exceeded that of the previous year, as Vietnam’s economy continued to strengthen and Vietnamese consumers enjoyed more disposable income. Demand for packaged food increased for a host of reasons, among them the deeper penetration of convenience stores into the countryside in tandem with a far wider offer of both imported and domestically produced packaged food – especially those appealing to traditional tastes, which Vietnamese highly value.

Premium products not only perform well, but often drive growth of entire categories

From snacks, dairy and cooking ingredients to staples, premium products and entire premium ranges are performing well in Vietnam; in some cases, premiumisation helped drive growth of entire categories such as sweet biscuits, packaged cakes, fish sauces and instant noodles in 2018-2019. Premiumisation is reflected in flashier, more eye-catching images, evocative brand names (eg, Cung Dinh’s Hanoi Imperial Palace line of instant noodles in cups, packs and pouches) on packaging and/or higher-quality packaging materials such as Orion Crispy Sesame Crackers, which appeared during the Lunar New Year 2019 in a brightly coloured tin box with a handle on top.

In a highly fragmented market, the top 15 players and the artisanal value shares account for the lion’s share of market value sales

Multiple players offer a diverse array of brands that are competing across Vietnam’s packaged food market. The gap between the leading player, Vietnam Dairy, and the rest of players in the highly fragmented market remained large in 2019, with that company, the next 14 companies and artisanal players accounting for the lion’s share of retail current value sales.

Convenience store expansion beyond major urban areas continues to boost demand for packaged food brands and products given more exposure

Traditional grocery retailers – primarily independent small grocers – continue to account for the majority of value sales, but modern grocery retailers keep gaining value share, having seen double-digit value growth throughout the review period and again in 2019. Convenience stores saw outstanding growth in current value sales and outlet numbers in Vietnam during the review period.

There are myriad reasons to be optimistic about continued strong value growth

There are many reasons to be optimistic about growth prospects for packaged food in Vietnam. Certainly continued economic growth is one of them.

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Packaged Food in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Vietnam?
  • What are the major brands in Vietnam?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Vietnam

EXECUTIVE SUMMARY

Food safety concerns, expanded distribution, and improved disposable income are among a host of reasons why packaged food sales were thriving in 2019
Premium products not only perform well, but often drive growth of entire categories
In a highly fragmented market, the top 15 players and the artisanal value shares account for the lion’s share of market value sales
Convenience store expansion beyond major urban areas continues to boost demand for packaged food brands and products given more exposure
There are myriad reasons to be optimistic about continued strong value growth

FOODSERVICE

Sales to Foodservice
In an intensely competitive environment packaged food players strive to increase volume sales and brand image
International packaged food providers to foodservice, especially to major chains, have advantages by having global partnerships and in view of concerns over food safety and demand for higher-quality ingredients
Smaller independent foodservice players such as street stall operators tend to purchase their cooking ingredients from retailers/wholesalers rather than from manufacturers
Consumer Foodservice
Improved economy and societal/lifestyle changes drive Vietnamese to eat out more often
Street food is a popular tradition that continues to attract locals as well as tourists, driven by articles on the internet touting its many delights and delicacies
Foodservice restaurants entice younger, more adventurous consumers with various decorations and themes
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Vietnam

HEADLINES

PROSPECTS

Recently entered players offering affordably priced quality give tablets traction
Higher disposable incomes boost sales of premium products
Chocolate confectionery players go all out to capitalise on Valentine Day

COMPETITIVE LANDSCAPE

International brands may lose an advantage, as local players make headway
With improved quality and image, domestic brands like Marou are gaining traction
Distributors have wide leeway to determine what products to carry and promote
Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Vietnam

HEADLINES

PROSPECTS

Lack of innovation or new incentives to chew gum limits growth opportunities
As adults account for most sales, players enhance products to keep their interest
Lacking other means for innovation, players create new flavours to generate sales

COMPETITIVE LANDSCAPE

Lotte gains value share after sugar-free gum, its focus area, posts highest growth
Demand for convenience drives rapid growth of convenience stores
Leaders and modern grocery retailers set to strengthen at expense of others

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Vietnam

HEADLINES

PROSPECTS

Higher income increases demand for higher quality and take-home ice cream
Interest in water ice cream being low, players focus almost entirely on dairy products
While many factors will boost sales, expansion will rely on widening freezer penetration

COMPETITIVE LANDSCAPE

Innovation, brand recognition and loyalty keeps Kido ahead in mature category
High demand for multi-pack ice cream boosts Wall’s growth for yet another year
Domestic and international brands distinguish themselves with diversity

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 58 Distribution of Ice Cream by Format: % Value 2014-2019
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Vietnam

HEADLINES

PROSPECTS

Packaged versions of previously unbranded unpackaged snacks gaining favour
Natural ingredients of local origin appeal to consumers seeking healthier options
Gifting versions of savoury snacks gain traction, increasingly appearing in gift baskets

COMPETITIVE LANDSCAPE

Long and wide experience and top-of-mind brands keep international players dominant
Tan Tan regains strength with more cautious approach and wider nuts portfolio
Potato chips and puffed snacks players focus on diversification and aggressive marketing
Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 63 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 64 Sales of Savoury Snacks by Category: Value 2014-2019
Table 65 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 66 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 68 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 69 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 70 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 71 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 72 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Vietnam

HEADLINES

PROSPECTS

Expanded distribution set to further boost sales of highly popular jelly products
Medicated confectionery benefitting from demand for healthier products
Emerging and attractive mints expected to attract new players in the forecast period

COMPETITIVE LANDSCAPE

Still leading, Perfetti is challenged by competition and cannibalisation
Domestic players develop advantages that suggest stronger growth in 2019-2024
Expanded distribution and selling by weight put competitive advantages in flux
Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 74 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 75 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 76 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 77 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 78 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 79 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 80 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 81 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 82 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 83 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 84 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Vietnam

HEADLINES

PROSPECTS

New flavours and health benefits set the tone
Vietnamese favour plain biscuits for gifting, so players are most active there
Despite lacking innovation, wafers continue seeing double-digit growth

COMPETITIVE LANDSCAPE

Mondelez’s lead strengthened by partnership with Kinh Do in sweet biscuits
Strong agricultural industry gives domestic players big advantages in fruit snacks
Government steps against smuggling and fraud during Tet benefits sweet biscuits

CATEGORY DATA

Table 86 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 91 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 92 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 93 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 94 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 95 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 96 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 97 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 98 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 99 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 100 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 101 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 102 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Vietnam

HEADLINES

PROSPECTS

Changing consumer habits have a dampening effect on all baby food categories
Advertising restrictions move manufacturers to try new strategies
Packaged fresh porridge gains more traction within prepared baby food every year

COMPETITIVE LANDSCAPE

Saigon Food gains value share on the strength of its pioneer packaged porridge
Given lack of innovation and investment resulting from slower growth and less revenue
While organic and free from products are available, mothers prefer FF baby food

CATEGORY DATA

Table 103 Sales of Baby Food by Category: Volume 2014-2019
Table 104 Sales of Baby Food by Category: Value 2014-2019
Table 105 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 106 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 107 NBO Company Shares of Baby Food: % Value 2015-2019
Table 108 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 109 Distribution of Baby Food by Format: % Value 2014-2019
Table 110 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 111 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 112 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 113 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Vietnam

HEADLINES

PROSPECTS

Proliferating use of butter and spreads in foodservice outlets serving Western food continues to boost both volume and value sales
Butter benefits from growing trend of baking cakes at home to share with others
Growth of butter remains contingent on intensified promotion

COMPETITIVE LANDSCAPE

With wide brand awareness and little competition, Tuong An holds value share within margarine and spreads
Due to insufficient marketing, many consumers lack incentive to give butter a try
Foodservice channel continues to account for most sales of butter

CATEGORY DATA

Table 114 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 115 Sales of Butter and Spreads by Category: Value 2014-2019
Table 116 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 117 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 118 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 119 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 120 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 121 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 122 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 123 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 124 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Vietnam

HEADLINES

PROSPECTS

Westernisation generates demand but growth is contingent upon tailoring marketing to Vietnamese interests and customs
Online promotion of ways of using cheese with traditional Vietnamese food attracts attention, especially of younger consumers
Spreadable processed cheese remains most popular, particularly among children

COMPETITIVE LANDSCAPE

Manufacturers must invest in marketing to grow in awareness and demand
Marketing efforts in support of processed cheese see positive results
With emphasis on Western food, foodservice remains main distribution channel

CATEGORY DATA

Table 125 Sales of Cheese by Category: Volume 2014-2019
Table 126 Sales of Cheese by Category: Value 2014-2019
Table 127 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 128 Sales of Cheese by Category: % Value Growth 2014-2019
Table 129 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 130 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 131 NBO Company Shares of Cheese: % Value 2015-2019
Table 132 LBN Brand Shares of Cheese: % Value 2016-2019
Table 133 Distribution of Cheese by Format: % Value 2014-2019
Table 134 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 135 Forecast Sales of Cheese by Category: Value 2019-2024
Table 136 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 137 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Vietnam

HEADLINES

PROSPECTS

Flourishing economy enables health-conscious consumers to buy high-quality, nutritious food, including drinking milk products
Increased awareness and affluence creates demand for greater variety of healthy functional products and invites expansion into rural communities
TH Group and Vinamilk expand domestic milk production to meet demand

COMPETITIVE LANDSCAPE

Messaging controversy concerning Milo and Ovaltine ends up boosting both
TH Group launches major campaign to support its first line of nut milks
Leading players add organic shelf-stable milk to health and wellness lines

CATEGORY DATA

Table 138 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 139 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 140 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 141 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 142 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 143 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 144 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 145 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 146 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 147 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 148 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Vietnam

HEADLINES

PROSPECTS

Increased domestic consumption of coffee and tea boosts sales
Traditional use, high awareness and wide distribution account for significantly high volume share of condensed milk
Lack of competition and familiarity constrains growth of cream and coffee whiteners

COMPETITIVE LANDSCAPE

Vinamilk benefits from ability to adapt and change
Lacking competition in coffee whiteners, Nestlé expands its distribution rather than investing in innovation
While traditional retailers lead, modern grocery retailers are rapidly gaining ground

CATEGORY DATA

Table 149 Sales of Other Dairy by Category: Volume 2014-2019
Table 150 Sales of Other Dairy by Category: Value 2014-2019
Table 151 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 152 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 153 Sales of Cream by Type: % Value 2014-2019
Table 154 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 155 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 156 Distribution of Other Dairy by Format: % Value 2014-2019
Table 157 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 158 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 159 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 160 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Vietnam

HEADLINES

PROSPECTS

Yoghurt set to see unabated growth as consumers increasingly recognise its benefits
Vinamilk reinforces perception that yoghurt has many uses for beauty care
Yoghurt’s versatility inspires cooks and consumers to invent new serving methods

COMPETITIVE LANDSCAPE

Vinamilk garnishes reputation for innovation with sticky rice/yoghurt blend
FrieslandCampina, TH Food Chain and other players encroach on Vinamilk’s territory
Popularity of drinking yoghurt reflected in a plethora of new product offers

CATEGORY DATA

Table 161 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 162 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 163 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 164 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 165 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 166 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 167 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 168 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 169 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 170 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 171 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Vietnam

HEADLINES

PROSPECTS

Premiumisation trend is driving new development, as reflected by the top three brands
Distribution and pricing are the most important ways to successfully compete in edible oils, as there is little else to distinguish one brand of oil from another
Demand for healthy foods affects product development in edible oils

COMPETITIVE LANDSCAPE

Kido Group’s M&A activity changes the shape of the edible oils landscape
With four of the five leading brands, Cai Lan Oils & Fats maintains its near domination within edible oils
Calofic strengthens the brand image and consumption of Simply by using an effective marketing message

CATEGORY DATA

Table 173 Sales of Edible Oils by Category: Volume 2014-2019
Table 174 Sales of Edible Oils by Category: Value 2014-2019
Table 175 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 176 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 177 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 178 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 179 Distribution of Edible Oils by Format: % Value 2014-2019
Table 180 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 181 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 182 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 183 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Vietnam

HEADLINES

PROSPECTS

Convenience is the key driver of ready meals growth, as busier consumers seek quicker meal solutions
Expansion of modern trade channel moderately affects ready meals
Domestic consumers embrace traditional food wherever they can find it, and local players in frozen ready meals offer plenty of traditional options

COMPETITIVE LANDSCAPE

Vissan maintains its lead, but continues to lose value share to other competitors
CJ Cau Tre Foods strongly expands its footprint and posts the highest gains
Local players reinforce their presence with new products and packaging, taking advantage of their knowledge of Vietnamese food and taste preferences

CATEGORY DATA

Table 184 Sales of Ready Meals by Category: Volume 2014-2019
Table 185 Sales of Ready Meals by Category: Value 2014-2019
Table 186 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 187 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 188 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 189 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 190 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 191 Distribution of Ready Meals by Format: % Value 2014-2019
Table 192 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 193 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 194 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 195 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Vietnam

HEADLINES

PROSPECTS

Latest in a series of food safety crises dampens growth prospects for table sauces
Back-to-tradition trend impacts consumer behaviour, boosting sales of dry sauces for traditional Vietnamese food
Increased demand for premium products is reflected in new products and higher anticipated value growth

COMPETITIVE LANDSCAPE

Domestic players have the greater strength due to their deeper understanding of the local cuisine and consumers’ cooking habits
Makers of traditional fish sauce appear to be fighting a losing battle against industrial fish sauce
New products and flavours boost prospects for stock cubes and powders

CATEGORY DATA

Table 196 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 197 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 198 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 199 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 200 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 201 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 202 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 203 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 204 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 205 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Vietnam

PROSPECTS

Sweet Spreads in Vietnam

HEADLINES

PROSPECTS

Westernisation has the strongest influence on growth of jams and preserves, which continue to be used in a variety of ways
Young consumers are the greatest consumers of sweet spreads
Increased exposure to Western culture through travel and easier entry for imported goods also boost interest and demand for sweet spreads

COMPETITIVE LANDSCAPE

Golden Farm surpasses Angel Camacho Alimentacion to take the lead in sweet spreads
Honey’s fragmented landscape is characterised by many unpackaged and unbranded products and a plethora of small local brands and players
In lieu of more active marketing, demand depends on expanding distribution

CATEGORY DATA

Table 208 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 209 Sales of Sweet Spreads by Category: Value 2014-2019
Table 210 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 211 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 212 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 213 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 214 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 215 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 216 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 217 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 218 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 219 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Vietnam

HEADLINES

PROSPECTS

Improved economy and income positively impacts baked goods in 2019
Development of bakery shops offering freshness gives unpackaged products an advantage
Convenient access drives sales of baked goods that offer for temporary satisfaction

COMPETITIVE LANDSCAPE

Baked goods landscape is crowded with domestic players
High value growth of packaged cakes can be attributed to significant promotional activities and premiumisation
“Fresh bread” appears more frequently on packaged bread packaging as competition with artisanal products intensifies

CATEGORY DATA

Table 220 Sales of Baked Goods by Category: Volume 2014-2019
Table 221 Sales of Baked Goods by Category: Value 2014-2019
Table 222 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 223 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 224 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 225 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 226 Distribution of Baked Goods by Format: % Value 2014-2019
Table 227 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 228 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 229 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 230 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Vietnam

HEADLINES

PROSPECTS

Vietnamese prefer traditional breakfast food over breakfast cereals, but westernisation is creating more demand
Children are the target consumers for breakfast cereals
Health consciousness and higher income are set to drive overall growth

COMPETITIVE LANDSCAPE

International players Nestlé and Kellogg maintain dominance but switch ranks
Hot cereals gaining traction with active promotion, wider distribution and positive perception of the benefits
Above-the-line marketing is limited due to lack of competition, and the category penetration remains low for the same reason

CATEGORY DATA

Table 231 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 232 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 233 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 234 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 235 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 236 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 237 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 238 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 239 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 240 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 241 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Vietnam

HEADLINES

PROSPECTS

Convenience and year-round availability sustain category growth
Improved income generates increased demand for more costly processed products
Trade agreements enable consumers to enjoy a greater variety of fruit and vegetables

COMPETITIVE LANDSCAPE

Imported products and international brands generate the highest demand
Distribution is difficult to expand in view of limited ATL promotion
Improved safety standards for fresh foods ensures that they will continue to strongly compete with processed fruit and vegetables

CATEGORY DATA

Table 242 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 243 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 244 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 245 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 246 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 247 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 248 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 249 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 250 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 251 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Vietnam

HEADLINES

PROSPECTS

Vietnamese officials take proactive measures to keep hog disease from spreading
Increased income, higher living standards and appealing taste help drive sales
Expansion of chillers and freezers enables wider distribution of chilled and frozen processed food

COMPETITIVE LANDSCAPE

Vissan introduces new products and refreshes packaging to maintain its lead
Competition intensifies among new and existing players after major acquisitions and as everyone competes to satisfy demand for South Korean food
Chilled meat substitutes are popular, with tofu generating especially high demand

CATEGORY DATA

Table 253 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 254 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 255 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 256 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 257 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 258 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 259 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 260 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 261 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 262 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 263 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 264 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 265 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 266 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 267 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Vietnam

HEADLINES

PROSPECTS

Exploiting distribution networks and pricing strategies are the most effective ways to grow sales of rice, pasta and noodles
Government is exercising more control over rice production to ensure food security and improve the quality of packaged rice
Premiumisation is driving category value growth

COMPETITIVE LANDSCAPE

Loc Troi wins the top prize in a global competition, then agrees to help rice producers build strong national rice brands domestically and internationally
Domestic players hold leading positions in all categories, benefiting from advantages that make it difficult for international players to penetrate
Acecook maintains its lead but loses value share as competition within instant noodles intensifies

CATEGORY DATA

Table 268 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 269 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 270 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 271 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 272 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 273 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 274 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 275 NBO Company Shares of Rice: % Value 2015-2019
Table 276 LBN Brand Shares of Rice: % Value 2016-2019
Table 277 NBO Company Shares of Pasta: % Value 2015-2019
Table 278 LBN Brand Shares of Pasta: % Value 2016-2019
Table 279 NBO Company Shares of Noodles: % Value 2015-2019
Table 280 LBN Brand Shares of Noodles: % Value 2016-2019
Table 281 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 282 Distribution of Rice by Format: % Value 2014-2019
Table 283 Distribution of Pasta by Format: % Value 2014-2019
Table 284 Distribution of Noodles by Format: % Value 2014-2019
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 287 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 288 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024