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Packaged Food in Vietnam

December 2020
USD 7,150
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Vietnam?
  • Which are the leading brands in Packaged Food in Vietnam?
  • How are products distributed in Packaged Food in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Reduced footfall and supply chain issues cause problems for consumer foodservice operators and packaged food suppliers in 2020 Takeaway and exploration of home delivery provide lifeline for foodservice operators, supporting demand for fresh ingredients Suppliers must balance ongoing demand from retail with likely upturn in demand through foodservice moving into 2021, although high number of independent operators may remain difficult to reach
Consumer Foodservice
Lockdown encourages foodservice operators to increase takeaway and home delivery options through third party apps More positive outlook for growth of foodservice outlet numbers from 2021 onwards Expected return of tourism over forecast period likely to help boost expansion of foodservice while local consumers set to become increasingly discerning in their choices
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Vietnam

KEY DATA FINDINGS

2020 IMPACT

COVID-19’s effect is limited by the ongoing availability of key retail distribution channels
Convenience stores benefits from desire for convenience and accessibility during COVID-19
Growing presence and quality of local brands presents share growth obstacles to global players

RECOVERY AND OPPORTUNITIES

Steady growth anticipated as the competitive landscape becomes more crowded with local and international brands
Gifting occasions set to offer growth opportunities as consumers accept chocolate as a means of expressing love to family, friends or partners
Perceived health benefits of chocolate set to foster demand among growing health-conscious consumer base
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Gum returns to growth as COVID-19 creates consumption occasions
Traditional grocery retailers continue to benefit from impulse sales as consumers seek convenient shopping options during COVID-19
Lotte Vietnam supports wide product and packaging range with marketing and promotions to gain retail value share

RECOVERY AND OPPORTUNITIES

Turn to gum during COVID-19 is expected to sustain growth trajectory in the forecast period
Innovation and new experiences required to stimulate sales in a mature category
More aggressive marketing would help to raise awareness and build consumption occasions

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Value for money and affordable indulgence positionings maintain demand for sugar confectionery
Cancellation or postponement of festivals in wake of COVID-19 dampens popular source of sugar confectionery sales
A strong and diverse portfolio, innovation and marketing keep Perfetti Van Melle ahead of the chasing pack

RECOVERY AND OPPORTUNITIES

“Other” sugar confectionery is expected to drive growth by catering to the tastes of local consumers
Affordable indulgence is set to remain the key driver of sales in the forecast period
Investment in and by local players is expected to increase the pressure on international rivals
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Changes to buying patterns during COVID-19 are short-lived as key retailers remain open
Sweet biscuits and fruit snacks benefit as COVID-19 accelerates the demand for indulgence and healthier snacks
Strong government support for “local” trend increases pressure on international brands

RECOVERY AND OPPORTUNITIES

Health and wellness is set to boost sales growth as manufacturers heed consumer demand trends
Manufacturers set to look to numerous innovation strategies to raise sophistication of supply and demand
Gifting set to return as a major sales driver as the country leaves COVID-19 behind

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 64 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 65 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 66 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 67 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 69 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 70 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Take-home ice cream consumption fits with new COVID-19 situation although impulse ice cream is hurt by lockdown
Leading players leverage high resources and stable business systems to respond to new challenges
Kido Group devises strategies to adapt to new trends and remain the clear leading player

RECOVERY AND OPPORTUNITIES

Return to pre-COVID-19 social/leisure pursuits the key to reopening the door to impulse ice cream
Manufacturers set to look to new flavours and variants to offer new experiences and entice consumers
Greater penetration of modern grocery retailers set to expand offer and reach of ice cream

CATEGORY DATA

Table 72 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 73 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 74 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 75 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 76 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 77 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 82 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 83 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 84 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 85 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 86 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 87 Distribution of Ice Cream by Format: % Value 2015-2020 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Vietnam

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fosters demand for savoury snacks as consumers look for diverse and healthier options during lockdown
Puffed snacks’ large snack range fits well with at-home lifestyle during COVID-19
Orion Food Vina is set to consolidate leadership over 2020 despite COVID-19’s impact on higher-priced savoury snacks

RECOVERY AND OPPORTUNITIES

Wide consumption occasions set to boost savoury snacks sales over the forecast period
Growing health awareness and local trend to support shift to natural ingredients and Vietnamese products
Familiarity and trust in ingredients favours offers strong development and growth opportunities in rice snacks
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 92 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 93 Sales of Savoury Snacks by Category: Value 2015-2020 Table 94 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 95 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 96 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 97 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 98 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 99 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 100 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 101 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 102 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Baby food continues to be influenced by review period trends but response to pandemic in terms of time spent at home and increasing price sensitivity reduces demand for some products
Consolidated competitive landscape, with major players of milk formula attempting to differentiate portfolios with FF or organic offers
Modern distribution channels continue to gain share from traditional grocery retailers in 2020, offering wider selection of brands and prices

RECOVERY AND OPPORTUNITIES

Some price sensitivity likely to remain for 2020 but return to more normal routines over forecast period will support positive performance for baby food from 2021
Growing-up will remain stronger performer within milk formula due to competition from breastfeeding for other formats
Ongoing impressive growth for prepared baby food, driven by increasing demand for convenient prepared porridge

CATEGORY DATA

Table 103 Sales of Baby Food by Category: Volume 2015-2020 Table 104 Sales of Baby Food by Category: Value 2015-2020 Table 105 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 106 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 107 NBO Company Shares of Baby Food: % Value 2016-2020 Table 108 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 109 Distribution of Baby Food by Format: % Value 2015-2020 Table 110 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 111 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 112 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 113 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Marginal shift in demand for butter through retail due to home baking trend during pandemic, but margarine and spreads remains dominant choice amongst local consumers
Tuong An Vegetable Oil JSC retains dominance due to consumer loyalty and strength in margarine and spreads
Players concentrate their focus and marketing efforts on retail during pandemic, while modern grocery channels continue to gain share

RECOVERY AND OPPORTUNITIES

Demand for butter and spreads predicted to record strong growth through foodservice from 2021
Affordable margarine and spreads to remain preferred choice for home consumption
Butter set to continue to perform strongly over the forecast period, but likely to remain a niche through retail due to high price

CATEGORY DATA

Table 114 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 115 Sales of Butter and Spreads by Category: Value 2015-2020 Table 116 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 117 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 118 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 119 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 120 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 121 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 122 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 123 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 124 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Significant decline for cheese through popular foodservice channel during lockdown, while price-sensitive consumers prioritise spending on more affordable basics
Bel Vietnam retains dominance of cheese through popular processed format, investing in above-the-line marketing to keep its brands top of mind
Modern grocery retailers continue to gain share while online activities help to increase awareness of specialist cheese amongst a younger, urban audience

RECOVERY AND OPPORTUNITIES

More positive outlook for cheese through both foodservice and retail depending on threat level of virus and return of healthy tourism figures
Greater efforts needed by players to tailor marketing to Vietnamese interests and customs
Spreadable processed cheese to retain dominance due to affordability and familiarity but other processed cheese offering slice format set to record increasing demand

CATEGORY DATA

Table 125 Sales of Cheese by Category: Volume 2015-2020 Table 126 Sales of Cheese by Category: Value 2015-2020 Table 127 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 128 Sales of Cheese by Category: % Value Growth 2015-2020 Table 129 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 130 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 131 NBO Company Shares of Cheese: % Value 2016-2020 Table 132 LBN Brand Shares of Cheese: % Value 2017-2020 Table 133 Distribution of Cheese by Format: % Value 2015-2020 Table 134 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 135 Forecast Sales of Cheese by Category: Value 2020-2025 Table 136 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 137 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Demand for drinking milk products remains fairly stable during the pandemic, with the category continuing to be influenced by review period trends
Consolidated competitive landscape led by Vinamilk with its wide product portfolio and solid distribution network
Further investments by leading domestic players allow for greater potential for both abroad and national distribution in the longer term

RECOVERY AND OPPORTUNITIES

Further potential for drinking milk products over the forecast period if players are able to better access notable rural population
Health-conscious urban consumers likely to gain further interest in fortified or organic drinking milk products
Affordable pricing of soy drinks will support its dominance of milk alternatives over the forecast period

CATEGORY DATA

Table 138 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 139 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 140 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 141 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 142 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 143 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 144 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 145 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 146 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 147 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 148 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Dynamic yoghurt sees strengthening demand during pandemic supported by perceived immune-boosting qualities of probiotic variants
Major dairy producer Vinamilk strengthens overall leadership of yoghurt, supported by wide product portfolio and consistent investment in innovation and marketing
Modern grocery retailers continue to gain value share from traditional format due to greater refrigeration space for fresh products

RECOVERY AND OPPORTUNITIES

Ongoing strong performance for category predicted, driven by drinking yoghurt
Flavoured and plain yoghurt also set to gain growth momentum
Fortified and functional yoghurt offers further growth potential

CATEGORY DATA

Table 149 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 150 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 151 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 152 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 153 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 154 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 155 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 156 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 157 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 158 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 159 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Dominant versatile condensed milk suffers competition from more affordable drinking milk products during lockdown, while cream’s main distribution through foodservice is significantly impacted despite permitted takeaway services
Vinamilk retains dominance of other dairy, investing in marketing to maintain top-of- mind consumer awareness and loyalty
Modern grocery retailers in urban areas gain share from traditional channel through distribution of fresh products, while e-commerce records impressive growth from low base

RECOVERY AND OPPORTUNITIES

Foodservice likely to struggle for remainder of 2020 but demand for other dairy through this channel is set to improve; however, retail will continue to record most impressive growth driven by plain condensed milk
Concerns amongst urban consumers who are turning away from sugar and fat laden products could push players to explore healthier options
Limited competition by major players and high price points likely to restrict greater retail volume sales of cream and coffee whiteners

CATEGORY DATA

Table 161 Sales of Other Dairy by Category: Volume 2015-2020 Table 162 Sales of Other Dairy by Category: Value 2015-2020 Table 163 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 164 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 165 Sales of Cream by Type: % Value 2015-2020 Table 166 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 167 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 168 Distribution of Other Dairy by Format: % Value 2015-2020 Table 169 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 170 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 171 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 172 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Retail sales rise; however, foodservice sales decline due to the outbreak of COVID-19
Distribution and pricing allows players to differentiate themselves in edible oils
Calofic retains its lead; however, the share of others increases as consumers reach for affordable options during the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Healthy growth over the forecast period, as e-commerce increases its share following the outbreak of COVID-19
Aligned to the growing health and wellness trend, premium offerings are set to drive development and growth across the forecast period
Demand for healthy foods will impact the product development in edible oils, across the forecast period

CATEGORY DATA

Table 173 Sales of Edible Oils by Category: Volume 2015-2020 Table 174 Sales of Edible Oils by Category: Value 2015-2020 Table 175 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 176 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 177 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 178 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 179 Distribution of Edible Oils by Format: % Value 2015-2020 Table 180 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 181 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 182 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 183 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Frozen ready meals drive strong value growth, as consumers stockpile convenient food options
Modern retailers continue to gain share; however, e-commerce records significant growth, as consumers prefer not to leave the home during the outbreak of the virus
Vissan maintains its lead but continues to lose share to other competitors, as CJ Cau Tre Foods strengthens its position

RECOVERY AND OPPORTUNITIES

Following the outbreak of COVID-19, healthy food products will drive innovation in the landscape
Expansion of modern grocery stores and the growth of e-commerce following COVID-19, will shape the retailing landscape over the forecast period
Convenience will be a key driver of growth for ready meals, offering busy consumers quicker meal solutions

CATEGORY DATA

Table 184 Sales of Ready Meals by Category: Volume 2015-2020 Table 185 Sales of Ready Meals by Category: Value 2015-2020 Table 186 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 187 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 188 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 189 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 190 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 191 Distribution of Ready Meals by Format: % Value 2015-2020 Table 192 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 193 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 194 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 195 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Vietnam

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 leads to a strong increase in demand, as sauces, dressings and condiments benefit home cooking
Modern grocery retailers adapt to the outbreak of COVID-19, boosting share in 2020
Masan Consumer Corp retains its lead, seeing an increase of sales in Q1 and Q2 of 2020, due to COVID-19 stockpiling

RECOVERY AND OPPORTUNITIES

Volume growth returns to levels recorded pre-COVID-19, and healthy, diverse recipes move the landscape forward
The natural, traditional food trend boosts sales of dry sauces across the forecast period
Consumers will increasingly demand premium products that align with the health trends, promoting their natural ingredients

CATEGORY DATA

Table 196 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 197 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 198 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 199 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 200 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 201 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 202 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 203 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 204 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 205 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Jams and preserves drive retail value growth and lead sales, while honey benefits from its traditional use
COVID-19 has a negative impact on foodservice, which has a knock-on effect in the retailing landscape
Golden Farm leads, however, an overall lack of promotional activities stifles growth in the landscape

RECOVERY AND OPPORTUNITIES

Value and volume growth increase across the forecast period, led by honey, with sales boosted by jams and preserves
Honey will lead growth over the forecast period, promoting its health benefits and natural positioning
Young consumers are set to boost sales, while international players are expected to join the landscape across the forecast period

CATEGORY DATA

Table 208 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 209 Sales of Sweet Spreads by Category: Value 2015-2020 Table 210 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 211 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 212 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 213 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 214 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 215 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 216 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 217 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 218 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 219 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Vietnam

2020 IMPACT

Baked Goods in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Category sales decimated by global pandemic as consumers stay at home and foodservice outlets are forced to close
Development of independent small grocers offering freshness gives unpackaged products an advantage though packaged baked goods also on the rise
Convenient access drives sales of baked goods though limited opportunities for on the go consumption stifle demand during lockdown

RECOVERY AND OPPORTUNITIES

Domestic players crowd competitive landscape though internationals maintain strong lead
High value growth of packaged cakes can be attributed to significant promotional activities and premiumisation
“Fresh bread” appears more frequently on packaged bread packaging as competition with artisanal products intensifies

CATEGORY DATA

Table 220 Sales of Baked Goods by Category: Volume 2015-2020 Table 221 Sales of Baked Goods by Category: Value 2015-2020 Table 222 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 223 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 224 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 225 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 226 Distribution of Baked Goods by Format: % Value 2015-2020 Table 227 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 228 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 229 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 230 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Despite a preference for traditional food, the growing Westernisation trend supports demand for breakfast cereals with COVID-19 having little impact on sales
Children are the target consumers for breakfast cereals
Heightened consciousness over health stimulated by COVID-19

RECOVERY AND OPPORTUNITIES

International players Nestlé and Kellogg maintain outright lead
Hot cereals gaining traction with active promotion, wider distribution and positive perception of the benefits
Limited above-the-line marketing and dominance of leading players set to limit category development over the forecast period

CATEGORY DATA

Table 231 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 232 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 233 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 234 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 235 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 236 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 237 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 238 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 239 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 240 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 241 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Demand spikes as consumers stockpile during the COVID-19 health crisis
COVID-19 boosts demand for all types of processed meat and seafood as shelves and freezers empty during the first half of 2020
Drive for convenience and more women in the workforce stimulate category expansion

RECOVERY AND OPPORTUNITIES

Strong growth likely to be sustained as lockdown initiates new demand upon which industry players will continue leveraging
Competition intensifies as domestic players compete with newcomers from South Korea
Popularity of chilled meat substitutes continues with tofu generating especially high demand

CATEGORY DATA

Table 242 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 243 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 244 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 245 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 246 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 247 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 248 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 249 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 250 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 251 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 252 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 253 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 254 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Category faces both positive and negative influences from global pandemic with retailers experiencing strong growth while foodservice goes into significant decline
Convenience and year-round availability sustain category growth
Despite diminishing disposable incomes, stockpiling boosts sales

RECOVERY AND OPPORTUNITIES

Imported products and international brands generate the highest demand
Improved safety standards for fresh foods ensures that they will continue to strongly compete with processed fruit and vegetables
Free trade agreements set to become important as the country recovers from the catastrophic impact of the pandemic on the economy

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of rice and noodles during the pandemic as these products are integral in Vietnamese cuisine
Popularity of domestic packaged rice continues to rise as government exercises more control over rice production to ensure food security and improve the quality of packaged rice
Premiumisation is driving category value growth

RECOVERY AND OPPORTUNITIES

Domestic players set to adapt to greater consumer price sensitivity as the category recovers from the economic fallout from the pandemic
Masan diversifies its instant noodle range and strengthens its share while Acecook loses value share
Loc Troi helps rice producers build strong national rice brands domestically and internationally

CATEGORY DATA

Table 268 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 269 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 270 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 271 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 272 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 273 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 274 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 275 NBO Company Shares of Rice: % Value 2016-2020 Table 276 LBN Brand Shares of Rice: % Value 2017-2020 Table 277 NBO Company Shares of Pasta: % Value 2016-2020 Table 278 LBN Brand Shares of Pasta: % Value 2017-2020 Table 279 NBO Company Shares of Noodles: % Value 2016-2020 Table 280 LBN Brand Shares of Noodles: % Value 2017-2020 Table 281 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 282 Distribution of Rice by Format: % Value 2015-2020 Table 283 Distribution of Pasta by Format: % Value 2015-2020 Table 284 Distribution of Noodles by Format: % Value 2015-2020 Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 287 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 288 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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