Stable supply of external packaged food products owing to logistics superiority leads to dominance by renowned external players. Given the fast-paced lifestyle, traditional dishes evolve into convenient packaged food products. Savoury snacks are highly popular as led by the spicy food tradition, while flavour-driven trend prioritises tastes over nutrition. Chained food specialist stores rapidly expand with varied products and convenience, bringing about prominent sales of private label products.
Traditionally identified as a national transportation hub of both waterways and trains, Wuhan directly benefits from its logistic system, which consistently secures the stable supply of various packaged food brands and products by external players. Meanwhile, taking advantage of such transportation superiority, aggressive external players dominate packaged food in Wuhan,while weak local players struggle to survive with fragmented tiny shares.
Prevalence and popularity of various street food dishes as represented by Reganmian and salty poultry snacks in Wuhan directly contributes to development of their packaged counterparts for the more convenient uses of consumers. However, consumer foodservice also posts greater attraction to consumers who prefer fresher and varied selections offered by this channel.
Celebrating a cuisine culture featuring spicy and salty flavours, Wuhanese accordingly indicate a strong preference to savoury snacks of similar strong tastes. Under the impact of such flavour-driven culture, flavours or tastes still take the priority of Wuhanese packaged food consumption.
Featuring offerings of a wide selection of products and a convenient retailing environment, food specialist stores contribute to a significant share of packaged food sales in Wuhan. Along with the rapid expansion of chained food specialist stores as represented by Bestore, private label products also witness fast growth owing to their localised flavours and competitive price.
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