Packaged Food in Xi'an

Local giants dominate the dairy sector in Xi’an

Located in Northwest China, Xi’an is surrounded by various pastures which cultivate and raise cattle, cows and goats for a long history. Directly benefiting such cattle/goats raising tradition, Xi’an has cultivated several aggressive local dairy players as represented by Yinqiao Dairy and Oriental Dairy. With pastures nearby, these local players manage to consolidate their dominance with fresh dairy products and convenient home-delivery service.

Deep Muslim culture brings in significant impact of Halaal food on packaged food in Xi’an

Used to be a significant cite for Chinese Muslims in the history, Xi’an has preserved well a Halal food culture, which is crucially impactful on the packaged food market in the city, especially on the processed meat sector.With a strict taboo on pork, Halal food influence leads to preference by Xi’anese to processed poultry and beef products.

Fruit snacks and nuts and seeds are particularly popular because of abundant fruits and nuts

Dry local climate and hilly landscape make Xi’an a place renowned for its abundance of various fruits (such as dates, apples, plums and pomegranates)and nuts (such as chestnuts, walnuts and peanuts), which not only leads to thebirth and development of local unpackaged street snacks of dried fruits and nuts, but also contributes to the popularity of packaged fruit snacks and nuts and seeds snacks.

Shelf-stable baked pastries expand fast with highlighted convenience

Used to be a capital city for over 3,000 years, Xi’an has cultivated a baked goods culture featuring the original royal recipes of old China, which has also excited the growth of shelf-stable baked goods to meet the strengthened demand for more convenient food. Toly, with aggressive distribution strategy,has managed to dominate the shelf-stable baked goods sector in Xi’an.