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Packaged Food

Companies around the world rely on Passport to develop growth opportunities and influence strategic planning.

Our Passport Packaged Food database helps redirect assumptions and uncover new opportunities with global insights on category trends in 80 countries worldwide.

Research applications 

  • Align corporate strategy to the outlook and growth potential of the market

  • Benchmark and track competitors and identify acquisition opportunities

  • Inform marketing, product and sales functions  

  • Explore the full range of potential manufacturer clients

  • Follow key consumer trends, opportunities and threats

  • Inform value chain strategy across ingredients, packaging, distribution and retailing functions

  • Analyse retail vs. foodservice sales and explore market structures

  • Examine distribution trends to maximise channel revenue

  • Inform procurement, logistics and shopper profiling functions


  • 15 years of historic market size data and 5 year forecasts

  • Volume and value sales

  • Value sales at retail and manufacturer selling prices

  • Company shares, brand shares and ranking

  • Company data by global brand owner and  national subsidiary / licensee

  • Brand data by global brand name and local  brand name

  • Channel sales analysis

  • Brand pricing by category

  • Analysis by type and flavour


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 

  • Analyse data on a global, regional and country level

  • Global reports on the latest market trends, new product activity and emerging growth sectors examine the market from a global and regional perspective

  • Country reports analyse key trends and developments in 80 national markets for all product categories, competitors and channels

  • Company profiles evaluate the market position and financial performance of the leading national and international players

See our full packaged food category and country coverage